Advertising occupies a special place in our daily life. It can be seen almost everywhere: on the street, at home, in the subway. Companies are trying to stand out in any way to promote their brand, which means it's time to open your own advertising business.
Recently, projection illuminated advertising has become popular - this is a new and non-standard solution for attracting the attention of buyers. This method of advertising opens up truly wide opportunities, as the resulting images are colorful, rich in color and large in size. Thanks to this, it will be noticeable even from a distance. Experts claim that this species advertising is many times more effective than traditional banners and streamers.
Project description
Projection advertising appeared in Russia relatively recently, so there will be no serious competitors in this area of activity. In addition, this advertising method allows you to project an image with an area of more than 150 square meters. m. Therefore, it is more effective than conventional banners.
So, it will not be difficult for you to find people who want to use the services of your company. This kind of advertising business is a completely new trend in this area. This type was invented by Western experts, but our compatriots have already developed a more affordable technology that is optimal for our conditions.
The essence of projection advertising
Projection advertising on buildings is when the required image is projected on the surface of a large area. It can be the walls of houses in white or gray, and it is permissible if their area is 40% occupied by windows. Illuminated advertising is reproduced using special equipment - a projector.
The main advantage of this apparatus is that there is no need to prepare the surface to reproduce the image with its help. You can play ads anywhere, on any building or industrial facility.
Project implementation options
Projection advertising is a very convenient, promising and cost-effective type of business. Each projector is equipped with the function of playing one or more images, you just have to choose the period after which one video will be replaced by another. Therefore, by renting one advertising space, you will be able to provide services to several customers on its area. An advertising business of this kind can be organized in two ways. different ways: You can install a fixed projector or use a mobile projector.
Stationary method
In this case, projection advertising projectors are installed permanently, and the required image is displayed on the wall of the same building. All installation work installation will take approximately two weeks. In addition to connecting to the mains, the projector must be protected from the weather. The canopy for it can be made of iron or plastic.
remote way
In this case, the equipment is installed on a car, for example, a Gazelle. This option does not limit your movement, you can drive around the city from one customer to another. The projector is connected to a three-phase current generator, which is also very convenient, because you do not have to solve the problem of connecting equipment to a stationary power supply.
What do you need to get started?
This kind of advertising for business is a very interesting and promising option. To implement this idea, you need to complete only two points: conclude an agreement with the owner of the building on which you will reproduce the image, and install a projector.
As already noted, there is no need to change or prepare the facade of the building. For this reason, difficulties in concluding an agreement with the owner should not arise. This type of advertising can also be used during daylight hours, as the projector is equipped with a powerful xenon lamp. It is also necessary to select OKVED, outdoor advertising is a special type of activity that is not regulated.
Potential clients
The advertising business is quite promising, especially when it comes to such an innovative method. Therefore, your services will be in demand, many of the world's leading brands will want to become your clients. It will be difficult to take your eyes off the light slides that alternate each other, and the viewing time of the advertisement will increase significantly, since it will be in the field of view longer than a standard banner. Projection advertising is an ideal option for creating promising business with a good future and a low level of competition.
Business Equipment
The purchase of special equipment, both basic and additional, will cost you nine hundred thousand rubles. The main one is the projectors, and the additional one is the film that is inserted into them. The film is characterized by high thermal stability, which is very important, since it stays close to a xenon lamp for a long time, which provides image transmission. One roll of film costs about $400, but should last for a year or more.
The film can be purchased simultaneously with the purchase of equipment. To obtain the desired image, the required image is applied to the film in a special design studio using a plotter.
Employees
Do-it-yourself outdoor advertising requires the involvement of specialists, not only to work with the equipment, but also to communicate with the owners of the buildings on whose surface the image will be displayed, and officials. It should be noted that for this type of advertising without a carrier legislative framework not yet provided, for this reason, all approvals are carried out privately.
Franchise in the field of advertising from the agency MEDOR
You have a great chance to save time on promoting your own brand and take advantage of a name that has already been known on the market for 10 years.
The franchisee will choose a specific role for himself - an intermediary, consultant or businessman who will begin to advertise the goods and services of certain companies.
The MEDOR Franchise will offer you the following benefits:
- 10 years of company experience;
- a base of 3 thousand clients who constantly seek help;
- guaranteed appearance of up to 1000 new customers per month;
- mutually beneficial scheme of work, which provides for the use of anti-crisis solutions in the advertising market. Professionals will teach you how to use tools that allow you to provide effective advertising with minimal investment;
- the franchisee will receive the status of a so-called network agency, which will be much better than a banal portfolio. In addition to the portfolio, you will receive cases and a powerful website to immediately become the biggest player in the field of advertising in your region. This will also facilitate the recruitment of staff if necessary, as the franchisee becomes a very promising employer;
- the franchise buyer gets the full technology of a reliable network agency that works with the help of a task scheduler and CRM systems. This should also include certification in all powerful Internet advertising systems - adwords, direct, vk. In addition, you will receive a discount on media purchases for your clients;
- the development strategy for the franchisee is thought out by specialists, taking into account a period of 2 years. This means that you will have a clear plan of action for the next 2 years and gain confidence in future results.
Russia and Ukraine is the first step to the beginning successful business with an easy and simple start.
Making a decision to buy a franchise is necessary with the professional recommendations of the section:
About the most breaking news and business trends with a franchise can be read
Franchise outdoor advertising, advertising on checks and online advertising
Then you will have to count on expenses up to 63 thousand rubles every month? Less than 300 thousand people live in the region? Then the costs will be from 35 to 49 thousand rubles.
One of the reviews about the proposed RA MEDOR franchise. Orenburg
A franchise is issued for a period of 12 months, after which the franchisee can continue his status and continue to work under this brand.
For a minimum start, you need from 20 to 50 thousand rubles if you work independently and at home. As soon as it comes to employees- the price of the start will increase several times.
After all, you do not want the network partner you created to collapse at the very beginning of its operation, do you?
Expert opinion:
Yes, in difficult times, for example, in times of economic or political crises, advertising business“sags”, sags along with the falling sales of advertising customers. Well, what does not sag in difficult economic times?
Work simultaneously in several directions: produce outdoor advertising, offer Internet marketing services, open a consulting line, etc.
There are many options, and the proposal that led to Russian market advertising agency Medor, ideal for those who want not only to succeed in business, but also do not want to go bankrupt during a crisis.
Conclusion: Interesting for: regional advertising agencies, training centers, those who want to open an advertising or consulting agency. Those who want to diversify their business.
Laser show is a popular entertainment of late, an excellent decoration for holidays, parties, weddings, corporate meetings. The use of lasers can often be seen in many nightclubs and entertainment venues, and often accompany star performances, concerts, youth events, and city celebrations. The laser show looks spectacular both in open spaces and indoors.
Equipment
In order to open your own company specializing in the organization of laser performances, you will need special equipment. The main components are the laser system itself and a programmed controller to control it. The choice of equipment on the market is quite wide. The installation price depends on the laser power, projection angle, size, system capabilities, number of basic programs.
So the simplest laser system without a controller, suitable for use in bars and restaurants and producing simple color images, will cost from 400 to 1000 dollars. Its advantage is in its small size and portability, control is carried out using a computer and a disk, its disadvantage is in a limited functional range.
Complex, professional, controller-controlled, single-color laser systems start at $2,500.
A multicolor installation will cost 5-7 thousand dollars, and super-powerful universal systems can cost up to 70-100 thousand USD.
It is clear that it is not advisable to purchase such an installation at the start of a business and without an established customer base. It is worth giving preference to equipment from the middle price segment of 5-6 thousand dollars. The laser power in such a system reaches 1000 mW, the beam length is 50 meters, which makes it possible to project high-quality images and animations on fairly large areas and screens, and the compact dimensions and weight of just over 10 kg make it easy to transport the installation.
The cost of controllers for controlling laser systems ranges from $700 to $7,000. It is better to give preference to universal devices that are compatible with several laser systems and must be adapted for connection with a mixer to combine video and sound during projections.
Often, to create entertainment and enhance the effect of a laser show, additional installations are used - steam generators (average cost $ 500), strobe lights ($ 300-350 apiece), ultraviolet lamps ($ 350). In addition, when holding a show in open spaces, in the absence of even surfaces, a special screen has to be used. As a rule, the screen is a prefabricated structure of several grid sections meter by meter in size. There are also automatically retractable versions with a motor, as well as water screens. The price range is from $600 to $3,000.
Staff
If the company plans to implement a business idea on highest level, that is, to provide services of laser productions, using not only standard programs programmed in the controller, but also high-quality and spectacular individual installations, one cannot do without an artist - a specialist in laser graphics.
Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:
In certain programs, such a professional, using imagination and creative ideas, will be able to create a unique video sequence by overlaying sound accompaniment on it. For 5 minutes of such a presentation, customers are ready to pay 6-8 thousand dollars. As a rule, the master's fee is 10-15% of this amount.
In addition to the artist, a laser system operator is needed, his assistants are several auxiliary workers, a sales and promotion manager, site support, a driver with his own transport. Thus, the company's staff is quite small: 5-7 people. All employees in without fail must be certified according to the rules and regulations for the operation of lasers.
Expenses and income
Start-up capital for the implementation of a business idea will depend on the expected scale of the company and the complexity of the services provided.
The cost of website development, promotion, advertising will average 3-5 thousand dollars
Current cost items are salaries to staff, payment of taxes, additional purchase of equipment (if necessary, expansion of services).
Service cost:
– a simple laser show – 2.5 thousand USD;
- complex screen-show - 3-3.5 thousand;
- individual artistic development - $ 7800-9000.
Despite the considerable cost of laser performances, with competent and active work of the sales manager, the workload of the company can be dense and year-round. Under such conditions, a business project can pay off in a year of work.
An example of a laser show that can be created:
For several years in a row, the entertainment business has been actively developing in Russia. Depending on its type, growth ranges from 5 to 25% per year. This is a high figure, but is this the case with profitability in this area? Considering that development is a cyclical process, the risks of opening are minimal. Let's talk about such a business as organizing laser shows. What is it like and is it profitable to do it now?
Market analysis and relevance
Laser shows today are considered entertainment for:
Services are often used by bars and nightclubs, restaurants with evening shows, city authorities during the holidays. The popularity of laser shows is growing every year. This once again confirms that the idea can and should be put into practice.
It makes sense to open
- If there is little competition.
- Only in large and medium cities.
- Not only for experienced businessmen, but also for beginners.
Of course, the organization of laser shows is a business for young people who like to make new acquaintances, attend noisy events, whose imagination allows you to create new ones. original ideas. In addition, you need to understand the technical process.
Registration and organization of business
Modern laser show has become a real work of art. The task of choosing equipment has been simplified, so there will be no difficulties in organizing a business. As for registration, everything is also quite simple here.
In order for everything to be legally executed correctly, it is necessary to register a company. Most often limited to registration individual entrepreneurship, buy and register a cash register.
If in your city the organization of the show requires participation in the tender system, for example, to service municipal holidays, you can open entity, but it will take a little longer. In terms of cost, opening a legal entity is somewhat more expensive.
No business licenses are required.
room
The office in this case does not matter much, but it does not make sense to completely abandon it. You need somewhere to store expensive equipment, accept applications and develop new ideas.
It is possible to equip a small space for receiving clients.
Well, if one of the rooms will serve as a storage room. None overhaul you don’t have to do it, let the office be clean and tidy. The amount of furniture doesn't really matter.
Equipment and equipment
The most important purchase for starting a laser show business is equipment. A few years ago, it was considered expensive and was not available. Everything has changed today. You can limit yourself to buying semi-professional installations or immediately invest in high-quality expensive equipment.
The most inexpensive option is a show using personal computer and the cheapest laser machine. The purchase will cost from 50 to 70,000 rubles. You can earn with it in small bars and restaurants. The power of the devices is small, so such shows will quickly go out of fashion.
If there are enough funds, there can be no question of any savings. It is necessary to immediately invest in professional equipment.
These include:
- multicolor laser;
- controller (control system);
- laser system;
- mixer.
Please note that even among professional systems there are those that are not worth buying at the opening stage. They are extremely expensive. Only if there are a lot of customers, you can subsequently “expand” your business by acquiring an expensive system.
To get started, it is enough to purchase a system with a capacity of up to 1000 mW.
The beam length can be up to 50 meters. It's enough. The system control panel (mixer) is selected for the laser installation. You should make sure that they are compatible in operation. Now you can move on to composing the show.
Show program
The level of the show matters a lot. A good show will cost more, and high-quality equipment is required for its holding.
Laser programs are divided into three types:
- Screen show.
- Beam show.
- Mixed style.
The first term means that the installation will be projected onto a screen. These are consecutive images. The second term is a spatial installation, it is often complemented by effects: smoke, ultraviolet, strobe lights. However, the third type is most often used today.
Staff
For such a business, it is not advisable to hire a large number of employees. You will need a person who will control the mixer during the show.
If you can’t do the show yourself, you will definitely have to hire a technical specialist (a specialist in laser graphics) for this. When opening such a business, it is better to independently engage in either the creation of show programs or the work of a customer search manager. A manager is a person who will distribute advertising, promote the company on the market, organize the schedule.
For a laser graphics specialist, an assistant is sometimes required. In total, the number of permanently employed employees is 3-4 people.
All employees working with the laser system must be certified in accordance with SanPin No. 5804-91.
This is a legal requirement.
Advertising
You have to create your own website and distribute it on the network. If the site is not ready, it is better to promote your company on the Internet. Now in its open spaces there are a lot of sites advertising various establishments and entertainment companies.
You can also use magazines and newspapers, but they should be narrowly focused. It is not worth investing in simple advertising, for example, in newspaper ads or in a running line. It's not efficient.
The financial component of the business
The financial component of the issue is of great importance. It seems to many that the opening of such a business will cost a huge amount. There is no need to talk about profitability. Let's see if this is actually the case.
Cost of opening and maintaining
The most expensive item of expenditure will be the purchase of equipment.
If limited to a non-professional system, then you can meet the 300-400 thousand rubles, including the cost of renting premises and remuneration to employees. However, experts advise immediately investing in the purchase of a good laser system, which, including optional equipment, will cost half a million rubles.
Consider the risks and costs of the first three months of operation, including the cost of wages employees. In total, the initial amount must be at least 800 thousand rubles.
Size of future income
The income from the show is high. If you do this professionally, then in one evening you can earn about 150,000 rubles. Let's say there are 10 such shows per month.
Do not forget that a good specialist can create an individual project, it is estimated at a much larger amount, however, there are only a few such orders per year. You can do less expensive shows to increase the number of clients. They are estimated at 60-100 thousand rubles.
Payback period
At this business profitability is very high.
It depends on the following components:
- equipment cost;
- quality and cost of show programs;
- marketing;
- the number of clients.
With proper business promotion, it can pay off in just 3-4 months.
It rarely takes a year. Keep in mind that it will be more difficult to recoup expensive equipment worth several million, as the cost of the show program will increase. It must be acceptable to a large number of customers.
You need to aim for year-round work, and not just for the warm season. By the way, seasonality in this business cannot be ignored. In autumn and winter, you will have to make discounts and go to restaurants and bars.
The organization of a laser show is one of the growing types of business that can quickly pay off even with the high cost of equipment. The only caveat is knowledge in this area. Without them, you will have to spend several months reading special literature and training. However, it's worth it.
