Social networks today occupy a huge place in the life of society. It is rare to meet a person who is not registered in at least one of them. The number of visitors to these sites is many times greater than the number of users on other resources. That is why it would be completely irresponsible not to use social networks as an advertising platform.
Benefits of working with us
1. We will develop general marketing strategies individually, according to your needs;
2. We compose "catchy", selling ads for the maximum possible target audience;
3. We analyze the effectiveness and promptly make adjustments if necessary;
4. We know all the intricacies of teaser advertising (text-graphic blocks) in social networks;
5. We provide detailed reporting.
What is included in the price
Drawing up selling, informative ads
Setting advertising campaigns by criteria (gender, age, interests, geotargeting, etc.)
Analysis of the pages of your site, where users get from the advertising transition, as well as recommendations for their improvement*
Campaign Budget Estimation
Placing, managing, monitoring and optimizing advertising campaigns, as well as adjusting bids and ads in order to increase their effectiveness
Detailed weekly reporting
Prompt and detailed advice on emerging issues
Installing and configuring the statistics counter on the site
* with a budget of 50,000 rubles.
The cost of social media advertising
| Agency fee | Advertising budget, rub. per month |
| 8% | from 95 000 |
| 12% | from 30,000 to 95,000 |
| 15% | from 9,000 to 30,000 |
Bonuses!
- External audit of advertising campaigns, if advertising in social networks was carried out earlier - for free!
- Audit of usability (usability and competitiveness of the site) and selling properties of the site with a budget of 50,000 rubles. per month!
The essence of teaser advertising (text-graphic blocks)
Teaser advertising is one of the most common types of advertising practice in social networks. Teaser translates as "provocateur", "teasing". In the advertising field, this word has come to mean a provocative, alluring advertisement in the format of a short text message with a picture.
The advantages of this type of advertising can be called:
- Picture. The more targeted it is, the more likely it is that the visitor's eyes will fall on it.
- Possibility of narrow targeting, that is, displaying an ad to the target audience (up to the required area of residence). This is very important feature, since it is hardly an advertisement wedding salon will find a lot of responses among users over 60 years old, but if you set display parameters such as “show to girls with the status of “engaged” between the ages of 18 and 40”, the announcement will be broadcast to the audience that is most interested in this kind of service.
- People visit social networks several times a day, and some do not close their page at all. This greatly increases the chances that as many potential customers as possible will visit your site.
Distinctive features of teaser advertising in various social networks
The main and most popular social platforms are "
Sep 5, 2011
Interesting: If you go to rest in Sudak, then in any case, the best housing in Sudak is the private sector.
Social networks are a huge audience that is eager to see what you offer them. Of course, if you offer people something that will interest them: a SEO specialist - a new SEO forum, a gamer - a new awesome strategy, a housewife - some kind of miracle broom. Based on my experience, I want to tell you how, what and where to advertise. Since I use Vkontakte advertising to a greater extent, I will cite this site as an example. Although work in other social networks should be similar. At least on Facebook for sure.
So. It all starts with the fact that we need to advertise. It is worth immediately considering what kind of audience we have in the social. networks "Vkontakte". 80-90% of the audience are young people under the age of 25. It’s also worth considering that about 70% of them are not solvent and they don’t know when they buy.
Teaser advertising can be divided into two main types. These are pay-per-clicks and pay-per-clicks. For you to understand the difference in price, I will give an example. If 1000 impressions will cost you 2 rubles, then 1 transition will cost 4 rubles. All prices depend on the targeting setting. For example, the highest targeting is always where there is a paying audience. Very high prices for Moscow, for example.
Sometimes it can be very difficult to find an audience. I ran into this problem while advertising. Cell phones. And the task was to get as high quality traffic as possible. In this case, only pay-per-click advertising could be used. And secondly, it was impossible to choose an audience according to the interests of users, since almost no one indicates that he likes Blackberry phones. I had to send ads to thematic groups ala "Blackberry phone lovers". And that, the profit was very low. I lead to the fact that not everything can be advertised on a social network. For example, figure out how to launch an ad for TVs or refrigerators? No way. In general, if you have learned how to successfully advertise any product on Vkontakte, then you can stop reading further. You won't learn anything new there.
The perfect combination for launching ads and getting high results is an opportunity to play on the problems or attachments of users to a particular event. Very high positive performance of advertising any games and entertainment topics in general. I already mentioned above what the audience of Vkontakte is. And if you play advertising on attachment to some game and thus push through your own - this is ideal. For example, to advertise a game of the MMORPG genre to nerds "Lineage 2". There, half of the players will give everything to play something similar to the "Line". You can also play in movies. Imagine what the CTR will be if you advertise the Lord of the Rings game to fans of this trilogy? The output will be huge.
It's not a problem to have an unlimited budget and launch any ad with clicks. So you can sell the elephant over time. The question is to get the result. That is, to go to the plus and earn something.
If we talk about Facebook, then things are different there. Firstly, if Vkontakte is mainly the audience of the CIS, then Facebook is the whole world. And there you need to build on the region. If we take the USA, then the solvency of the audience is very high, regardless of age. And in general, the average age on Facebook is much higher than Vkontakte. If it is profitable to advertise entertainment topics on Vkontakte and Facebook, then on Facebook you can advertise any other topics, which is difficult to do on Vkontakte.
Many years ago, I negotiated with a person who created one single information product (from the series “how to earn a couple of million rubles in a couple of days”), set up an autowebinar for it and sold it using ads in teaser networks.
Do you know his monthly income? 200-300 thousand rubles a month 5 years ago. Space money.
Especially when you consider that he did not understand much about setting up. So what is this teaser ad and how does it apply to a classic business?
A lot of money
There was a fairly well-known product - monastic tea. The daily sales turnover of such tea reached several million rubles a day from one advertiser.
In addition, there are all sorts of luminous headphones, dietary supplements, online casinos and other near-legalities that are extremely difficult to advertise using contextual and targeted advertising (since they are simply banned).
And there are also products of ordinary businesses that also need sales, but more on that later.
On the other hand (relative to those who want to sell), there are various sites (sometimes not even legitimate ones) that want to make money by placing ads.
These can be online cinemas, torrent sites, or entertainment content.
In other words, sites in different topics with a huge number of people who need to be monetized somehow to return the investment.
And when we know the main players of our topic - a businessman and a site owner, then we can introduce basic definitions for further communication in one language.
Teaser- ad. It comes from the English "teaser" - to bully, tease.
teaser network- an intermediary (service / site) that earns by connecting and legitimizing the relationship between the advertiser and the owner (webmaster) of the visited site.
Offer - the product itself that the ad refers to. It comes from the English "offer" - to offer. Most often, the offer is located on the site to further capture the contact.
Practice for regular business
In order not to feed you breakfast and not promise “Maldives with a 5+ star hotel on the seashore with white sand for 15,000 rubles for two”, I will immediately get down to business.
Namely, whether these networks are suitable for an ordinary small business that sells cakes, clothes, nails, or provides services for personal care, installation plastic windows, furniture to order, etc..
My immediate answer is NO! More precisely so, very, very few people will do it.
Due to the fact that the teaser is not, that is, there is no way to tune in to a specific audience. You will bomb sparrows with a cannon.
Of course, if you have a mass market, and besides, clients all over Russia, then you can try placing teaser advertising.
Indeed, in this way it is really possible to capture the attention of almost all the people of our country. But I repeat, everyone - this means everyone: grandmothers, schoolchildren, businessmen, and athletes.
But further settings leave much to be desired. To confirm my words, a screenshot from the control panel of one of the leading networks:
Control Panel Features of teaser advertising
But not everything is as bad as I say. There are a lot of stories on the Internet about how people make money on teaser advertising.
After all, it has very good pluses that overlap the minuses. Therefore, I hasten to tell you more about them.
- Pay per click. Complete likeness. The advertiser pays only for the click on his ad. If it is good and the CTR is high, the click is cheaper, if it is bad, the cost per click is higher.
- Little investment. For example, in the field of "Real Estate" the cost of a click in teaser networks rarely exceeds 7 rubles, when in contextual advertising this figure will rarely be below 50.
- Ease of setup. It is not difficult to launch such a network, since there are not many settings. All networks provide a rather primitive interface with a small number of buttons.
- Big . The main and bold plus. One of the largest teaser sites in RuNet sells more than 1,000,000,000 impressions per day. And there are more than a dozen such sites and partner sites, as a rule, do not intersect.
But like any coin, there is a downside. In our case, there are pros and cons, which for many can be critical in order to start attracting customers in this way.
- Not suitable for a narrow specialization. With a narrow one, you will be idling most of the time, as advertising will be shown to everyone.
- They don't buy expensive products. For implementation big deals you need to build relationships. In the case of teaser advertising, all actions usually occur impulsively - “I saw it - I clicked it - I went to the site - I ordered it."
- It is difficult to find the target audience. This is the age-old question of a good marketer - where to find my clients, but when creating a teaser ad, you don’t have to think about it too much, because you will show ads to everyone anyway.
- A large number of "dead traffic". There is a lot of competition among websites these days. Therefore, to unwind, oh, how not easy. Therefore, sites go to all sorts of tricks and attract bots to their site, which click your budget well.
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TURN ON
Advertising placement
First of all, when I found out about the existence of this type of advertising, I had a question: “Which site should I go to place teaser advertising?”.
The answer for me then was unexpected. But you already know everything very well.
Video advertising News article. There are 2 kinds. Like a normal advertising article in its direct meaning. And an article-laying. This is more difficult.
It is done if your product is not missed by decent teaser sites. That is, first the teaser ad redirects to a news article, by clicking on which you are redirected to the site with the product.
And also, for development, you need to know that it is possible to set up a teaser format not in the classical sense.
Namely, so that a person gets to your site by clicking not on the banner, but by clicking anywhere on the webmaster's site.
ClickUnder But these are dubious ways for a classic business, since they are very similar to, only in a different epistasia.
A small life hack
And finally, a little life hack for you. If you do not know how to create an attractive (high-converting) teaser, then usually on the Internet this is done according to the following scheme:
- You create about 50 different creatives with different pictures and different texts;
- Run them for testing;
- Highlight 1-3 with the highest CTR;
- Leave them to work.
Or you can go this way. Most advertising platforms, especially the largest ones, contain the so-called “teaser showcases”.
That is, a list of teasers that currently work best (show good click-through and CTR).
Therefore, all you need is to choose the right ad for yourself and improve it. An example of such a teaser showcase is www.marketgid.com/bestsellers.html
Briefly about the main
Provided that there are also contextual, targeted, and dozens of other channels for attracting customers. In addition, knowing the readers of our blog, I am sure that your product is not for everyone, but has a specific target audience.
But if you have a fairly inexpensive product and the decision is made on impulse, I would recommend experimenting.
Firstly, you can very cheaply attract an audience that you have not concentrated on before, and secondly, increase your company's visibility.
And almost all the inhabitants of the city fall under it. For example, if you are developers of a large residential complex. Then why not tell everyone in your city about it? And it's a lot cheaper to do it than you think.
Life hack. If you decide to launch ads in teaser networks, then I recommend the Getuniq budget replenishment service. Moderation is faster and easier. And a good bonus when replenishing the advertising budget.
Targeting is easy. This is possible even for a beginner. Exactly because of this reason news feed The site is full of advertisements for every taste. It is fair to say that this content does not always deserve the attention of the audience. Many users "rivet" ads in a hurry, which leads to an abundance of slurred content.
Just remember the feed in your account. It is oversaturated with annoying posts of a commercial nature. There are so many advertisements that the moderation of the social network does not have time to filter the flow of these “masterpieces” in a timely manner. Here you have to deal with something like this:
Such content is a tower for a beginner. But worse than that, when “junk” ads are launched by large brands that put the entire process of creating an ad on unscrupulous assistants.
This article will help you understand how to choose the right images for targeting, so that advertising is really perceived by the public with true interest.
Let's talk teasers.
The most common mistakes:
Why do disgusting and unremarkable ads appear on the web?
Small and slurred ad text
As practice shows, there are a lot of lovers of small inscriptions. But they forget that VK users do not share such taste preferences. Each element of advertising should be visible and understandable. Otherwise, why write something that can only be seen under a magnifying glass?
Such banners are more like an eye test. Is there anyone with eyes? Tell us what these amazing promotional offers from various companies are about. Or maybe someone wants to borrow a microscope? It is very curious how Lipton decided to lure buyers.
Good example:
We express our deep gratitude to Tinkoff for taking care of the health of the consumer's eyes. And this is no longer a joke. The user can easily see a well-known logo, understand the essence of the proposal and can easily get acquainted with the USP.
Let's move on to the next example. Everything seems to be in order with the picture, and the text is readable. Bright background, clear meaning.
But! Not every user has children. And not every person has the need to program them. The advertisement was shown, but with target audience wrong. It is completely unclear how the ad was set up.
Indistinct image
Do not forget that all components of the ad must be clear. The picture is no exception. If the image is repulsive, you won't want to open it.
Yes, the picture shows the company logo. But it is reasonable to do this only if the brand is popular. Who is KDV? What are they doing? Guess on the coffee grounds. There are sweets in the image, but this is a neutral detail. To understand the essence of the proposal, you will have to read the text. But not every user will find it necessary, since the picture did not tell him anything.
Second example:
Chess. Good for a start. However, in combination with the signature, the intrigue resumes. That is, they do not trade in chess or boards for intellectual games. Plus, a text about motivation. Another puzzle.
Only the most curious users will wish to find the answer to the question. The average person will just pass by.
Third example:
The first two banners were created wisely (comment creative idea we will not become a zucchini). Legible pictures, relevant text. All clear. But the third banner again heats up the situation.
"A set of dumbbells for ...". Although not a critical error, but not quite perfect.
Fourth example:
Thematic picture + recognizable logo + teaser for targeting. Above all praise.
Who is pictured?
AT advertisements people's faces often appear. It can be speakers, influencers, bloggers. The main catch is that the average user may not know the person who "invaded" his news feed.
Examples of correct banners:
outdated trends
If the trend is at the peak of popularity, use it without fear. But not a year after the day everyone forgot about him.
The first banner "flyed" over the network at a time when everyone was listening to the popular song of the "Mushrooms" group. It's appropriate. But the character “Zhdun”, known in the past, is not relevant now.
Conclusion
Let's summarize:
- Use only understandable and original images;
- Put a "taboo" on obsolete memes;
- The faces in the advertisement must be recognizable;
- The ideal text is readable, concise, containing the essence of the brand's offer.
