In this material:
A bridal salon can be a profitable investment. Such a business not only brings high profits, but also gives a sense of satisfaction to its owner. The project is best suited for implementation in major cities where the standard of living of the population is above average. The presented business plan for a wedding salon contains calculations proving its effectiveness.
The relevance of the idea
The opening of a wedding salon is relevant in large cities where the solvent population lives. In small towns there are no conditions for the development of such a business. According to statistics, in Russia for every thousand people annually 8-9 marriages take place. Approximately 75% of couples turn to bridal salons to buy dresses and accessories. The remaining 25% of newlyweds prefer not to spend money on a luxurious wedding.
Advantages and disadvantages of the project
The business of selling goods for a wedding is very specific. It is important for a future entrepreneur to study its pitfalls and shortcomings in advance, for example:
- Influence of the seasonal factor. The salon receives its main income from April to September inclusive. In late autumn and spring, the level of sales is greatly reduced.
- The item wears out quickly. After several fittings, you have to take the dresses to dry cleaning, which involves additional costs.
- Large amount of investment in the project. The bulk of the investment is spent on the formation of the salon assortment.
- High competition.
The benefits of the project include:
- high markup on goods - 100–250%;
- the demand for wedding dresses and jewelry;
- payback period of investments - 12 months.
Brief description of the wedding salon
The investor's goal is to open a bridal salon in a city with a population of 500,000 people. The business is aimed at girls and women aged 18 to 35 who are planning to get married. The business plan provides for the sale of bridesmaid dresses, men's suits, accessories and evening dresses.
The salon will be located in the central part of the city on a leased square. The source of financing is the investor's own funds.
Service list
The main activity of the wedding salon is the sale of dresses and accessories for brides. Additional services are as follows:
- sale of suits for men;
- trade in evening dresses;
- sale of children's holiday dresses;
- steaming clothes;
- dresses for rent.
In the future, the option of individual tailoring of dresses and suits for weddings and other festive events is being considered. This will require optional equipment and creating jobs for two seamstresses.
Product range
The wedding salon offers a wide range of clothes and accessories for the bride and groom:
- wedding dresses of various brands;
- evening dresses;
- men's suits;
- jewelry sets;
- buttonholes;
- diadems;
- combs with rhinestones;
- necklace;
- hairpins with pearls and rhinestones;
- gloves;
- leg garters;
- tiaras with crystals;
- veil in assortment;
- fur capes.
Attention! The average markup on jewelry and accessories is 200-300%. On such a product, you can earn up to 40% of the total profit of the salon.
Project risks
Negative factors that can affect business development include:
- increase in purchase prices for goods;
- decrease in the purchasing power of the population;
- termination of the lease;
- the emergence of new competitors in the city;
- storage of goods;
- seasonal decline in sales.
A competent marketing strategy, providing discounts on goods, organizing sales and regularly updating collections will help minimize the risks. In the event of fluctuations in the dollar, you will have to look for suppliers from Russia. So that the goods do not stale, it is better to buy it in small batches. To increase sales during the period from autumn to spring, it is recommended to expand the range of evening dresses.
organizational plan
The organization of business occurs in several stages. The first step on the way to the goal is paperwork. Entrepreneur's next steps - search for premises for a salon, purchase of equipment and arrangement trading floor, recruitment and conclusion of contracts with suppliers of goods.
Registration of entrepreneurial activity
The wedding salon will serve private individuals, so it is enough to open an individual entrepreneur to run a business. To do this, you need to come to the tax office at the place of registration (registration) and submit documents:
- passport with copies of pages;
- a receipt confirming the fact of payment of the state duty in the amount of 800 rubles;
- application form R21001.
The recommended taxation regime is the STS. In order for it to be applied to an entrepreneur, you need to notify the tax inspector about this by writing an application. A convenient deduction rate for a wedding salon is 6% of income.
During registration, the business organizer must indicate OKVED codes permitting the sale and rental of clothing:
- 47.71 Retail sale of clothing in specialized stores is the main group;
- 77.2 "Hire and lease of items for personal use and household purposes";
- 77.29 "Hire and lease of other personal and household items."
Renting premises and requirements for the location of the object
The choice of premises should be approached seriously, because it is its location that can greatly affect the level of sales. The requirements for it are:
- location on the 1st floor of a building in a place with high pedestrian and car traffic, preferably near one of the city registry offices;
- the presence of viewing windows;
- recommended area - from 60 m2;
- availability of parking;
- separate entrance.
The premises should be divided into 2 zones - a trading floor with an area of 40 m2 and a warehouse. It is desirable to have a video surveillance system. We will have to make cosmetic repairs inside - paint the walls and update the floor, take care of good lighting. The last point is especially important - the white color has many shades, which are quite difficult to distinguish with a lack of light.
Attention! After concluding a lease agreement, you need to obtain permission to operate the premises from the fire service and SES.
Purchase of equipment
To place samples of goods and design the hall, you will need commercial equipment:
- dress mannequins;
- shoe racks;
- glass showcases for accessories and jewelry;
- fitting rooms;
- table;
- chairs;
- armchairs for visitors;
- mirrors;
- floor hanger for customers' outerwear;
- covers for dresses;
- cash machine;
- admin laptop.
In total, 300,000 rubles will be spent on the purchase of equipment for the wedding salon.
Attention! The most expensive and beautiful models of dresses for brides are located in the central part of the trading floor. Several products are used for window dressing. She will draw attention potential clients from the street.
Supplier search
The product presented on the showcase of the wedding salon is one of the most important components of the business. In this regard, the search and selection of suppliers should be given much attention. The business owner will have to constantly monitor fashion trends and replenish the range.
Attention! Do not forget that brides can not always boast of an ideal figure. In the assortment of the salon there should be several models for women with curvaceous and non-standard physique.
We welcome cooperation with both foreign and domestic manufacturers of wedding dresses and accessories. When concluding a contract, it is important to get a guarantee that the goods will be delivered within a clearly defined time frame.
Recruitment, requirements for candidates
The owner of the business will be in charge. His duties are to search for suppliers and partners, promote the salon, monitor new trends in the fashion world, control the retail facility.
He has 2 administrators and 2 sales assistants under his supervision. The staff works on schedule 2/2. Candidates for the vacancy of the seller must be polite, sociable, interested in fashionable novelties, and have good taste. The desired age is 23-33 years. You will need a cleaner to keep the room clean.
Marketing and advertising of the wedding salon
To ensure an influx of customers, you will have to actively promote the wedding salon using the following advertising methods:
- distribution of leaflets and flyers;
- cooperation with event agencies;
- website creation and promotion;
- promotion of a group in a popular social network;
- outdoor advertising - development of a logo, name of the salon, ordering a sign.
On the opening day, it is worth organizing a festive event with contests and gifts, decorating the salon balloons. This will help grab the attention of potential customers. In the future, you need to periodically arrange sales and promotions.
Financial part of the business plan
With the help of financial calculations reflected in the business plan, it is possible to determine the size of the expected profit of the wedding salon, the profitability of sales and the payback period of the project.
Investment size
Opening costs include:
- registration costs - 800;
- renovation of the premises - 150,000;
- purchase commercial equipment – 300 000;
- purchase of the first batch of goods - 500,000;
- advertising - 50,000.
Total: 1,000,800 rubles.
Current expenses
Every month, the entrepreneur spends money to support the project. This includes expenses.
A wedding salon is a very costly type of business to open, which is seasonal. But despite this, it is considered quite simple and cost-effective. The presented business plan will allow you to assess future risks and possible difficulties when opening a wedding salon.
Project Summary
According to statistics, since 2016, the number of people registering marriages has been increasing by 2-3% per year. This is due to the improvement of the economic situation in the country. Therefore, opening a wedding salon is considered a profitable business with minimal risks, despite high competition.
The main activity of the wedding salon is the sale of:
- wedding dresses;
- veils;
- evening dresses(for bridesmaids);
- children's outfits;
- shoes;
- fur capes and coats;
- gloves
- bijouterie;
- other wedding accessories and attributes (saucers for rings, glasses, figurines for cakes).
To increase the profitability of the business, you can organize the rental of dresses and the services of an atelier for fitting clothes.
To determine the market opportunities of the future business, it is necessary to conduct a market research. The ideal city for opening a wedding salon would be:
- with a population of 500,000 inhabitants;
- a small city with no competitors;
- with the highest number of registered marriages per 1,000 inhabitants;
- with a growing number of inhabitants (birth rate and visitors).
Financial plan
The main items of expenditure when opening a wedding salon are the rent and repair (design) of the premises and the purchase of goods. On average, the cost of rent is from 40 to 100 thousand rubles. It all depends on the area of the rented premises and its location in the city. The total cost of funds when opening a wedding salon in a city with a population of 500 thousand inhabitants (approximate prices):
As a result, the cost of opening a wedding salon is 2,500,000 rubles.
The average monthly expenses of a wedding salon will be:
The average monthly income of the wedding salon will be:
Thus, the net profit of the wedding salon will be 325 thousand rubles per month. Therefore, we can say that it is profitable to open such a business. The scenario is predicted for the first months after the opening, in the future, an increase in sales volumes can be considered. The data is given under the conditions:
- the average check is 40 thousand rubles;
- number of buyers 20;
- the number of rented dresses - 5;
- markup on goods - 250%.
It will be possible to recoup the costs of opening a salon in 7-8 months after opening.
The target audience
The target audience of the wedding salon is the female part of the population aged 18 to 65 years. 80% of the main clients are girls under 40 years old. In an average Russian city with a population of 500,000-600,000 people, the number of registered marriages is about 550-650 per month. Each bride is a potential client of the salon.
Competitors
The competition in the wedding business, regardless of the city, is great. It is important to analyze competitors in order to assess the likely financial risks and forecast profits. Competitor analysis:
Originality
In order for the salon to bring more profit, you first need to stand out from competitors and develop your own concept. If there is not enough imagination, you can contact an advertising agency that will come up with unconventional and interesting ideas to start and run a business. These can be promotions for clients of the salon, drawings of honeymoon trips and the idea of \u200b\u200bthe name of the salon.
step by step plan
Before opening a wedding salon, it is necessary to register it, think over the concept and assortment. It will also take time to find good employees and the future premises, which must satisfy all the requirements of a potential buyer.
Business registration
To conduct a wedding business, it is enough to open an IP. To do this, you need to go to tax office place of residence and submit the following documents:
- passport and copies of pages of the document;
- receipt of payment of state duty (800 rubles);
- statement.
When registering an individual entrepreneur through the portal public services future entrepreneur exempt from payment of state duty.
The entrepreneur must indicate the OKVED codes that allow him to engage in retail and clothing rental: 47.71, 77.2, 77.29. You also need to register with pension fund Russia. On average, this procedure takes 3 business days.
room
The choice of premises for the future salon must be approached responsibly. Many factors need to be taken into account:
- The area of the room should be more than 50 square meters, ideally - about 100. This is due to the fact that part of the room must be equipped for a warehouse, there should also be an area for tailoring and fitting dresses to fit the figure.
In addition, clients come to wedding salons accompanied by relatives and friends to help in choosing a dress. For a comfortable waiting and demonstration of dresses by the bride, a considerable area is required (sofas, armchairs, podium). It is advisable to offer tea and coffee to waiting guests. - Location. It is important that the salon is located in the city center or on the main streets. It should be easy for customers to find a salon, and it should also be visible to attract new customers.
- Parking. For the convenience of potential buyers, parking spaces must be present near the salon.
- Showcases. In the building where the premises are rented, there should be large windows for viewing the assortment of the store from the street.
The interior decoration of the premises should correspond to the chosen type of business. To do this, you can attract interior designers or contact a company that provides such services, but inside the wedding salon must correspond to a solemn mood:
- classic style;
- pastel shades;
- bright lighting;
- podium for showing dresses;
- a large number of mirrors;
- area with upholstered furniture for those accompanying the bride.
Range
When opening a salon, a significant amount will be spent on the purchase of goods. The required minimum is 50-60 models of wedding dresses of different sizes. It is also necessary to have in assortment about 10-15 models of men's suits and 20 variants of evening dresses (of the entire size range).
To increase the target audience, it is necessary to take care of the diversity of the price range and the possibility of choosing both domestic and foreign brands. When choosing an assortment, you also need to take into account the demand from competitors, study popular models in online stores.
It is worth increasing the wedding assortment seasonally. From March to October and on mirror dates, the number of people who want to get married increases, so at this time it is worth buying goods and replenishing the assortment.
Mandatory attributes to increase sales are additional related products: wedding accessories from tiaras to wine glasses of a festive theme and underwear.
Supplier search
It is best to order wedding dresses directly from manufacturers via the Internet. Firms whose models are liked more than others and fit the price range should send a request to e-mail on product photos and price list. Then, to place an order, you will need to personally call up the representatives of the companies and clarify the details.
Necessary equipment
To organize a wedding salon, you will need to invest in equipment. For the presentation of the goods, mannequins will be required, for the display and maintenance of goods in the warehouse - shelving and racks with hangers. It is also necessary to equip spacious fitting rooms and place large mirrors in them.
To create a zone where the attendants will expect the bride, you will need sofas, ottomans, armchairs and a mini-podium. For a more comfortable waiting, you need to purchase boilers with water and equipment for making tea and coffee.
For the work of the studio you will need equipment for a seamstress: sewing machine, overlock, mannequin. And for the work of the rest of the staff, you need to buy office equipment and comfortable furniture for relaxation.
The cost of equipment may vary depending on the region and the price category of furniture.
Required employees
The number of employees should depend on the size of the wedding salon. Required minimum number of people hired and salary costs:
- 2 consultants for shift work (30 thousand rubles each);
- administrator or senior salesperson (50-60 thousand rubles);
- seamstress (20 thousand rubles).
Cleaners will also be required to clean the premises (inside and outside). In order to save on this, you can add these duties to the seller, compensating in wages. This option will be more profitable than hiring a separate person for cleaning.
Provision of additional services
To attract as many customers as possible, you need to constantly be in the trend of fashionable wedding novelties and come up with interesting services that your competitors do not have. It can be:
- Stylist and makeup artist. For the convenience of clients, it is possible to carry out make-up and hair services at home. And at the conclusion of the contract to do trial - free of charge.
- In addition to fitting clothes to the figure of the client, we can provide tailoring services for exclusive wedding dresses.
- Decoration of the banquet hall.
- Eyelash extensions and manicure.
First of all, it is worth considering all the features this business. Given the details, it will be possible to successfully start and conduct activities. Of course, this area very attractive for many entrepreneurs and in this regard, it has a sufficient number of competitors. It is clear that all this can have its difficulties, but if you wish, you can always achieve decent results. To take your place in this niche, it is supposed to use a business plan that will allow you to take into account all the nuances of the industry. In order to successfully open and bring a business to the proper level, we will take the standard conditions for such an industry.
Of course, first of all, you need to pay attention to potential customers, their number and level of income. In this business plan, a million-plus city is considered, and the target audience of the store will be women with an average income level. It is assumed that this part of the local population will be the most frequent buyers.
It is also important to study the purpose of the project - it will imply a constant income from sales in the bridal salon. The main direction here will be the sale of dresses for brides, as well as evening dresses and related accessories.
The main factors that distinguish a business from competitors:
- highly liquid products;
- a wide range of;
- high quality goods;
- low prices;
- smart marketing policy.
Given these parameters, we can assume that our company should become one of the leaders in its segment. It is planned to organize a sufficiently large salon, which should become one of the most popular in the city.
Of great importance is the amount of investment required to start work. It is assumed that the volume initial investment will amount to 1 million 874 thousand rubles - this money should be enough for the successful launch of the business.
Of course, any entrepreneur is also worried about when the company will start to make a profit. According to our calculations, the breakeven point will be reached in the second month of operation. As for the approximate period, it will be about eight months from the date of opening.
2. Description of the business
As mentioned above, the bridal salon will open in a city with a population of more than one million people. In connection with the best option would be a store with an area of eighty to one hundred square meters. It will be located in the central part of the city.
The main income here will be based on the sale of wedding dresses and various wedding accessories. Additional income will be derived from the trade in evening dresses - the demand for them is less subject to seasonal fluctuations.
Managing a bridal salon is quite simple. In particular, the owner of the project and the manager will deal with this - they will deal with all administrative issues, including the purchase of goods. It does not require any ultra-modern equipment, well, deep knowledge of business is also needed. Sales will be carried out by salespeople who will work in shifts. Naturally, it is quite possible to accept people without relevant experience for this position. In the future, their training in practice is possible.
The range of the wedding salon will include the following products:
- wedding dresses (here we mean both domestic and foreign brands);
- evening dresses (again, both Russian and foreign companies can be their manufacturers);
- bijouterie and wedding accessories.
As an addition and to increase profits, it is planned to introduce the rental of wedding and evening dresses. In addition, an agreement will be signed with an inexpensive atelier for tailoring exclusive dresses (both evening and wedding) and fitting ready-made clothes.
The store will be open from 10 am to 10 pm daily. There may be slight deviations on holidays and weekends.
3.Description of the sales market
It is important to bear in mind that sales here will be influenced by such an indicator as the number of registered marriages. Roughly speaking, if there are not enough of them, then sales may noticeably decrease. However, according to the latest statistics, in Russia, in general, there is a positive trend in this regard. We can say that the current time is the most suitable for entering the market. At the same time, do not forget about financial crises - they can also significantly affect demand.
As mentioned above, the prices are supposed to be the most acceptable for the majority of the local population. Based on this, the cost of dresses will be from 10 to 50 thousand rubles. Thus, the average price of one dress will be about 30 thousand rubles. If we take into account the standard Russian salaries, then people with average incomes can easily afford such a purchase for a wedding. It is planned that there will be about seventy percent of customers for such dresses. Further, the remaining thirty percent will be distributed in the following proportions:
- twenty percent will buy dresses worth from 10 to 30 thousand rubles;
- ten percent of customers will purchase dresses priced between 30,000 and 50,000 rubles.
You can roughly guess what age the target audience will be. Most likely, these will be women between the ages of eighteen and thirty-five. Income level - average (majority). With this in mind, you can roughly calculate or find out the statistics for your city. As a result, it will be possible to understand what is the approximate reach of the target audience. In other words, if the number of unmarried women between the ages of eighteen and thirty-five in a city is impressive, then the number of potential clients will be quite large. Naturally, you should not think only about this category, because the store plans to develop the trade in evening dresses.
4.Sales and marketing
At the very beginning of the activity, a maximum investment in advertising is planned. This will quickly create the image of the company and win its place in the market. Most likely, a company logo will also be developed in order to organize recognition in its niche.
To increase sales and develop business, a website will be developed - through which customers will be able to make purchases online. At the same time, it is likely that buyers from other cities will also use it. It is also possible that this will contribute to the expansion of business (on the site it will be possible to make a separate page for partners, where they can familiarize themselves with all the conditions of cooperation). For the site, it will be necessary to organize and promote - this can be done by the relevant specialists.
The work of the wedding salon will also involve cooperation with other market representatives. In particular, you can interact with event agencies, florists, presenters and animators. Such specialists may well have clients who have not yet chosen a wedding dress and other accessories. In addition, you can distribute printed promotional materials in various cafes, restaurants and beauty salons.
Some of the most effective ways to promote are:
- outdoor advertising;
- distribution of booklets, flyers and business cards;
- advertising on the Internet and in print media.
The opening of the store can be organized in the form of a small holiday, where you can distribute gifts, discount certificates and other bonuses. To attract people to this event, advertising will be made in in social networks and in various media. With further work, regular advertising campaigns and participation in various wedding exhibitions are planned.
5.Production plan
So, the main objective of this project is to open a wedding salon and maximize profit. Consider step by step how our business will develop.
First stage
At this stage, a small study of the local real estate market should be carried out in order to select a suitable premises. Worth a look at prices and quality. Using bulletin boards, you can certainly easily find a suitable option for your business. Of course, you need to take this moment very responsibly, because the chosen premises will be rented for a period of at least one year.
The premises for the wedding salon should be located in the central part of the city. The total area in this case should be at least eighty square meters. The premises must have a separate entrance from the street, and there must be good parking nearby. Naturally, there should be a stop within walking distance. public transport. It is also worth considering the possibility of placing a sign that will be visible from afar. It is highly desirable that the store has display windows - they will effectively advertise the product. Among other things, you should immediately take care of the alarm system, as well as video surveillance in the store.
Second phase
At the second stage, business registration and registration of all related documents are carried out. As an organizational and legal form, it is better to choose an individual entrepreneur - it is much simpler and more rational. In addition, it will be necessary to obtain permission from the sanitary and epidemiological station and the fire inspectorate. The owner of the premises should be asked for all documents for the premises. Naturally, a lease agreement must be signed.
Third stage
Separately, it should be said about the search for suppliers. Obviously, the product will be one of the main advantages of the company. You should choose exactly those companies that offer really high-quality products. At the same time, you should not get hung up on any one supplier, because over time, he can easily lose his position or even leave the market. Today, with the help of the Internet, it is very easy to find the right company. In this regard, there will no longer be any difficulties here. Using search engines, you can find best option, which will suit both its conditions and prices.
It is important to follow the latest trends in the field of wedding fashion. The proposed dresses should be, in turn, stylish and interesting for the target audience. Our wedding salon is supposed to sell the most fashionable and beautiful dresses from the last season. Of course, you need to offer different sizes of outfits to match. different types figures. As practice shows, for a successful start, it is enough to collect about forty models of wedding and about twenty evening dresses in the catalog. As a result, it will be possible to offer your customers a truly worthy choice.
Given all this, it is important to conclude contracts with clearly defined deadlines. This approach will eliminate the likelihood of store downtime at times of increased demand. It is quite possible that it will be possible to start cooperation with leading foreign brands. Just do not completely forget about domestic producers - they are also often in demand. Of course, in this regard, you can look at those that are not in a particular city. At the same time, do not forget that the price range should be wide enough - this will attract more customers.
Fourth stage
This stage can be called the final one when opening a store. At this stage, it is planned to resolve all organizational issues.
In particular, here it is necessary to select suitable employees. For work in a wedding shop, people with no work experience are also perfect. In the future and in practice, a little training is possible.
After the staff is selected, you can start an advertising campaign. We talked about all the details above, but in general, you can use all the standard promotion methods: the Internet, printed advertising materials, and so on.
At this stage, you can carry out repairs to the premises. Probably, here, too, may be required heavy expenses, but in general it is better to take standard projects as a basis. Here you can also note the purchase of furniture and necessary equipment. Again, here you can focus on other similar salons.
After the opening, a standard advertising campaign is carried out according to an individually developed plan. All possible tools are used and all activities are carried out very accurately and regularly. In this direction, some changes are possible in a given season.
In general, after these actions, key activities for the sale of goods can be successfully conducted. The store is operating normally and, of course, significant emphasis should also be placed on human factor.
6.Organizational structure
So, salon employees will play a significant role in the business. Consider what features their activities will have. In particular, the following positions are required for the full operation of the store:
- one manager;
- four sales assistants;
- one cleaner.
Thus, a staff of six people is needed. The role of the manager will be performed by the owner of the business. Naturally, he will also receive the main profit from sales. In further work, of course, as a manager, you can hire a separate employee and fully delegate all powers to him.
Obviously, a significant burden falls on the shoulders of sales consultants - it is through their work that sales will be carried out. It is important to be very careful in choosing suitable candidates and at the same time it is highly desirable that they are ready to study the assortment of the store.
Basic requirements for candidates for the position of sales consultant:
- sociability;
- honesty;
- discipline;
- politeness;
- ability to work with people.
Having selected worthy employees, it will be possible to create a good reputation for the store. At the same time, it is very important to correctly distribute the salary fund. The manager and the cleaner will receive 50 and 10 thousand rubles, respectively - their wage will be a fixed salary. Sales consultants will have a salary of 10,000 rubles a month, and a bonus of ten percent of sales. It turns out that about 150 thousand rubles will go to the salary in general per month.
7. Financial plan
As we noted at the very beginning, the total investment here will amount to 1 million 874 thousand rubles. It is natural that any entrepreneur wants to know exactly where the investments will go. To roughly clarify the picture, we present the average figures.
In particular, 64 thousand rubles will be spent on rent during the repair period. The repair work itself will have to spend 180 thousand rubles. Making a sign and decorating the facade will cost 120 thousand rubles. The interior design will cost 50 thousand rubles. The purchase of equipment for work will cost 200 thousand rubles. The initial batch of goods will need to spend 1 million rubles. Registration of all documents will cost 20 thousand rubles. Development and advertising of the site will cost 90 thousand rubles. The advertising campaign will cost 150 thousand rubles. Total: 1 million 874 thousand rubles.
At subsequent stages of work, monthly expenses will amount to 852 thousand 450 rubles. At the same time, the main item of expenditure will be the purchase of goods - this will take 549 thousand 542 rubles a month.
As for sales, it is assumed that over time their volume will increase and approximately in the second year of operation, the revenue will be from 800 thousand to 1 million rubles. Net profit, on average, will be 210 thousand rubles per month. Note that even taking into account the seasonality of the business, the store will make a monthly profit.
Given the initial investment, we can say that the payback time will take about eight months.
8.Risk factors
Before opening a wedding salon, it is necessary to calculate all the risks in order to avoid them in the future. We will offer standard options and the most appropriate ways to solve such problems.
High competition
Of course, one must understand that this area is very profitable. In this regard, its attractiveness is quite obvious. Many entrepreneurs want to open their own bridal salon, but not everyone can afford it. Needless to say, not everyone is able to stay afloat. Given the characteristics of your field, you should offer customers a wide range of products and first-class service. Naturally, the quality of the dresses sold should also be on top. In the salon itself, you should create the most comfortable and warm atmosphere so that visitors can make purchases in it as comfortably as possible.
Decline in sales in different seasons
It should be borne in mind that the highest rates here are possible from April to September (inclusive). This is due to the largest number of weddings in given time. In other months, some is possible, but this will not be a big problem if evening dresses are also offered. By paying due attention to them, you can achieve regularly high sales. It is naturally better to promote such a product through advertising.
Supply failures, problems with suppliers
Do not forget that in almost any business there is a human factor. For example, due to poor communication skills of partners, there may be supply disruptions. In addition, some partners may raise prices or slightly change the terms of cooperation. To avoid such problems, you should cooperate with several suppliers at once and conclude contracts with clearly defined details. In addition, just in case, you need to have contacts of other suppliers in order to quickly resolve such problems.
Passion for organizing celebrations can develop from a hobby into profitable business. One of the most popular trends in this area is the opening of your own wedding salon. At the same time, competition is quite high, which is facilitated by profitability and a certain festive atmosphere in which it is pleasant to work.
A wedding is one of the key ceremonies in life, and therefore most people want to celebrate their marriage in a big way, regardless of the economic situation in the country. Therefore, this niche is replete with quality offers and products of foreign brands. It will be difficult to gain a foothold in the market by opening such a business from scratch. But this is real if you draw up a step-by-step business plan for a wedding salon and follow it clearly.
Should I open a bridal salon?
Such a business idea is considered promising and profitable. For its implementation, it will be necessary to conduct a detailed analysis of the market, as well as certain financial calculations. Ideally, an entrepreneur should be well versed in this segment, have at least some business experience and resources for investing.
It should be understood that opening a wedding salon is not profitable in every city. If the settlement is small and there are already several salons-shops that have established work and formed a client base, then it will be very difficult to compete with them. If there is a meager assortment in the city, and price policy and work with clients leaves much to be desired, then you should definitely start developing a business plan for your own wedding salon.
What you need to open a wedding salon from scratch
Before you open a wedding salon, you need to assess the risks and your financial capabilities, because starting such a business requires a lot of investment. At the same time, a successful start should not be considered a guarantee of a further stable position in the market. The entrepreneur will have to find reliable and profitable suppliers, organize logistics, fast and with minimal risk losses, recruit personnel.
One of the key steps in running a business is a marketing campaign and advertising. If everything here is done correctly and correctly, then it will be possible to establish strong contact with potential buyers and quickly form a customer base. It is also important to constantly study the market and the sphere, the introduction of new products. An entrepreneur must be very well versed in matters relating to wedding trends in the fashion world.
With the right approach, you can reach a profit of 1 million rubles per month without additional investment. The main thing is to constantly develop and expand your business.
Business registration
When thinking about how to open a wedding salon from scratch, the first thing to do is to deal with the issue of design. entrepreneurial activity. To do this, you need to go through the standard algorithm:
- An application is submitted to the tax service in a standard form. This can be done through the portal of the State Services, and in person.
- Then you need to choose a taxation system that is convenient for you and submit a package of documents to the Federal Tax Service.
- When opening an individual entrepreneur, it is necessary to pay a state fee (800 rubles). If you make a cashless payment through the website of the State Services, you will save 30% of the sum.
- Notice to Rospotrebnadzor. It is necessary to obtain a permit for entrepreneurial activity, a sanitary and epidemiological conclusion, and coordinate a production control program at the federal level.
- Registration with the pension fund, Rosstat and the Social Insurance Fund.
After obtaining all permits and documents, the entrepreneur can open his current account and order the production of a seal.
Please note that when filling out the registration application at the tax service, you must correctly indicate OKVED - a code denoting a certain type of activity. It is used for keeping records, and if it is entered incorrectly, the papers will be returned to the entrepreneur. In this case, you will have to start the registration procedure again. To open a wedding salon, code 47.71.1 is prescribed - retail trade in men's, women's and children's clothing in specialized stores.
Premises selection
Renting a room in the central districts of the city is not yet a guarantee of success and prosperity of the business. Naturally, the favorable location of the salons will play into your hands, but even in this case, the institution will need competent promotion. 
Wedding attire and accessories are selected by clients purposefully, and not under the influence of merchandising. Interested customers will find your salon if you motivate them properly.
At the same time, remote areas with inconvenient transport interchanges and semi-basement buildings in emergency houses are the wrong choice for placement. For a successful start, you can stop at a relatively small room of about 50 m². For the trading floor, you need to allocate at least 30 meters.
Think over the interior of the salon in advance or hire a specialist for this. Shades are better to choose unobtrusive, so that clients are as comfortable as possible. All work and agreements with third parties must be displayed on paper and secured by contracts.
Range selection
To create an assortment that will best meet the needs of visitors, you need to determine the format of work: the sale of new clothes and accessories or rental. You should focus on the consumer - conduct a deep analysis of the segment and determine what is important for potential clients: rent a dress or buy a new one.
We must not forget that bridal salons also experience seasonality in business. The peak of sales falls on the warm season, but in winter and late autumn / early spring, the number of buyers is significantly reduced. To avoid a drop in income, you should choose the right assortment. For example, you can offer potential customers evening dresses, shoes and accessories for special occasions, family look for photo shoots, festive decor, and exquisite underwear.
Experienced entrepreneurs recommend buying about 30 models of different price categories at the start. It will be right to find and display in the window a few unusual dresses that will make you stand out from the competition. For example, it can be samples with unusual colors or decorated with Swarovski crystals.
In addition to the range of wedding dresses, you should also think about expanding the list of services provided. So, a salon can establish business cooperation with an event agency, designer, make-up artist, etc., and offer their clients their services. This will increase profits - you can receive about 15% from the order. When the wedding salon strengthens its position in the market, you should think about organizing your own agency for organizing celebrations.
Purchase of equipment
The premises of the wedding salon should be functional for staff and convenient for customers. You will definitely need:
- put a cash register and a computer;
- install mirrors, hangers, mannequins, showcases, racks;
- pick up upholstered furniture- sofas, poufs;
- install video and audio devices;
- organize spacious fitting rooms;
- arrange various decorative elements.
Be sure to install a security system. If it is planned to sell dresses to order, then it will be necessary to install additional equipment: a sewing and embroidery machine, a steam generator, etc.
Personnel attraction
To achieve high dynamics of development of the wedding salon, you need to approach the selection of personnel correctly. You can not hang the functions of different specialists on one person. At the initial stage, for the steady growth of the business, you should hire a sales assistant and a cleaner. If a tailoring service is provided, then there must be a seamstress among the staff. Over time, the staff is replenished with an accountant and a security guard. In the expansion phase of the business, a senior sales manager and administrator should be hired.
bridal salon advertising
Standard techniques are the creation and promotion of a site and a page in popular social networks. networks, contextual advertising in search engines, configured by region, printing business cards, flyers and invitations to the opening of a wedding salon. But in order to establish direct contact with customers, you should offer promotions and bonuses, participation in the drawing of valuable prizes.
Wedding salon design
Creating a cozy place with a modern design is possible without the participation of professionals. There are quite a lot of photos on the Internet. original interiors, which you can take as the basis of your salon. You can also draw inspiration from professional publications that talk about various innovations in the field of the wedding business.
Having understood the nuances of the future design of the salon, you will only have to draw a diagram of the hall, after which you will need to contact a professional contractor. He can bring your ideas to life. 
On the this moment There are many style solutions for decorating a bridal salon. When choosing a specific option, think not only about your own preferences, but also about the comfort of your customers. Here it is useful to study the market in order to better understand the needs of the target audience.
Business plan for a wedding salon with calculations
A successful business is built on careful calculations and analysis. You cannot rely on luck here, because luck ends sooner or later, and if you do not have a clear algorithm of actions, then you will not be able to stay afloat. In some cases, the good location of the salon, high quality of services and even good advertising company will not achieve the desired profitability indicators.
Running a serious business requires a business plan. This document allows you to develop a business strategy, control the pace of its development at each of its stages. It contains an assessment of possible risks and contains measures to eliminate them.
The standard business plan of a wedding agency contains the following sections:
- Summary. Here we indicate the goals of the business, its essence, terms of development, risks, sources of financing. The volume of initial investments is 2.5 million rubles. Sources - the businessman's own funds. The area of the room is 40-50 m2. External risks involve the emergence of competitors, funding difficulties, loss of image or problems with suppliers.
- We analyze the situation on the market. In this section, it is necessary to describe the state of affairs in the selected industry. Analyze the characteristics of competitors. Identify the pros and cons of their activities. After comparing several operating salons, display the average prices for products.
- Description of the needs of the target audience. Prioritize by identifying the areas in the business in which you should move.
- Sales program. Determine the features of the organization of marketing of products of the wedding salon.
- Marketing plan. Here it is necessary to outline the principles by which the pricing policy of your company will be determined. Develop an advertising concept, choose the most successful way to promote your services.
- Production part. An important section of the wedding agency business plan. It describes the cost of equipment, the calculation of start-up and monthly expenses. Based on the preliminary analysis of the industry, it is necessary to determine the estimated income. We also include advertising and utility bills.
- Organizational and managerial structure. All labor costs are calculated here. It is also necessary to describe the specialization of each of the employees. The staff of the wedding salon usually has an administrator, a sales assistant, a sales manager and a cleaning lady.
- Financial plan. It contains the main calculations regarding investment costs, funding volumes, profitability and project efficiency indicators. It also prescribes the estimated payback period for the business.
- Organizational plan. This paragraph of the business plan should contain a schedule for the development and implementation of the business. We are talking about project launch data, the start of sales, reaching the planned volume, etc.
- List of applications. Includes job descriptions, graphs, tables that record the cost of services, fixed monthly costs, etc.
Key Costs and Profitability of the Business
To determine how profitable your bridal salon will be, you need to refer to the following calculations:
- Rent of real estate to create a wedding salon - 180 thousand rubles. Landlords will likely require you to pay for the first and last month.
- Purchase of equipment - 265 thousand rubles.
- Starting purchase of products - 1.1 million rubles.
- Intangible assets - 55 thousand rubles.
Thus, the initial investment in the business will amount to 1.6 million rubles. If we take into account that the average check in the wedding salon is 26 thousand rubles, then the average revenue per visitor will be about 9 thousand. When serving 3-4 visitors a day, such a business can bring about 800,000 rubles net profit per month.
Naturally, it takes time to achieve such income. On average, the payback period for such a business is one year.
With the right approach, a bridal salon can bring high income to both an experienced businessman and a beginner. After analyzing the market and creating a competent business plan, you can avoid the main risks and develop activities to create a network of salons.
Regardless of the economic situation in Russia, a large number of people still indulge in elegant and chic wedding celebrations. For many, this celebration is the most important in life, so it is approached with special responsibility and care.
If you approach work competently, then you can open a wedding salon completely from scratch, without having any specific experience, and in any region of our country. This segment of the market is very popular, so it’s really great to make money here. But at the same time, it is important to take into account all the nuances and pitfalls that can come across on the way. Business organization must be correct and correct, while it is necessary to soberly assess competitors and market features.
Factors that will lead to success:
The need to purchase liquid goods;
a diverse range of products;
product High Quality;
well-planned marketing structure.
Do I need to invest in a bridal salon?
Opening a wedding salon is a profitable and promising business. It requires certain efforts and careful analysis, competent financial calculations must be carried out, certain investments and entrepreneurial acumen are required. All this together will bring you an amazing prosperous business that will quickly pay off.
It must be understood that a beginner in this field should be as careful as possible. In particular, you need to pay special attention to the area and city in which you are going to open your business. If you live in a small town where there are already entrepreneurs who have been able to establish this work and have their own client base, then in this competition it will be as difficult as possible for a novice to build his business. But if the city does not have a large assortment of products, then in this case it is simply necessary to try your hand. First of all, you need to draw up and think over a plan according to which you will move in the future.
It should be understood that such a business is associated with considerable investments, therefore it is better to initially objectively assess your strengths and capabilities, as well as the risks that may occur in the process of work. Particular attention should be paid to the choice of suppliers, logistics work, and it is also worth gaining the trust of your customers as quickly as possible. Even light First stage cannot guarantee that everything will be the same in the future. In particular, you need to pay attention to marketing and advertising, because in the modern world it depends on them how exactly the business will be implemented on the market.
An aspiring entrepreneur must constantly study wedding trends. If you take into account all the nuances, then you can eventually earn one million rubles in income without having additional investments. It is best to use a ready-made bridal salon business plan, which will significantly reduce the likelihood of risks and improve performance.
How to register your business
Before talking about starting a business, you need to do the registration of entrepreneurial activity. In this case, the procedure is carried out in the following order:
1. Initially, an application is written for the tax service. Today, you can use the Internet to make this process much faster and more efficient. To do this, you can use the portal of the State Service.
2. Next, you need to choose a taxation system.
3. After preparing all the documents, they will need to be submitted to the Federal Tax Service.
4. A state fee of 800 rubles is paid. This is necessary in the process of opening your IP. It should also be borne in mind that if you do this through the website of the State Servants, you can save 30 percent.
5. After that, you need to contact Rospotrebnadzor. A sanitary and epidemiological conclusion is issued here, as well as a written permission to place an object for entrepreneurial work. Work is also coordinated with the federal bodies involved in production control.
6. Next, registration is carried out with the Pension Fund, as well as with the Social Insurance Fund.
What should be the assortment in the wedding store:
Dresses for weddings from Russian and foreign brands;
evening types of dresses also from different brands;
accessories and bijouterie necessary for the wedding.
To significantly increase profits, it is time to introduce a service such as dress rental, which will significantly increase the number of customers. An additional service is cooperation with the atelier, where it will be possible to sew an exclusive outfit, as well as adjust ready-made clothes to fit the figure of a woman.
The profit of a wedding dress store consists of the sale of the dresses themselves, as well as related items - from shoes to veils. Particular attention should be paid to models that may be in demand regardless of the current season. At the same time, it is also time to build a business on additional services. For example, store outfits before the celebration, steam them and much more.
Wedding salon business plan with calculations
The commodity matrix in this case is compiled taking into account the basic assortment of the salon. Dresses are sold with a markup of more than 200 percent of the purchase price. It is best to sell dresses in the range of ten to fifty thousand rubles. It is in this segment that the majority of buyers will comfortably purchase goods.
The emphasis is best done on the price category up to 30 thousand rubles. Therefore, it is better to purchase more than 75 percent of just such a product. The rest can have a cost of up to 50 thousand rubles. If we talk about competitive advantage, then in this case it is the middle segment with excellent quality that will do its job. Other salons most often make an extra charge of more than 300 percent, which does not always allow the average layman to purchase the necessary goods. In particular, during the crisis period, not everyone can afford to fork out heavily on unnecessary financial expenses.
Wedding collections are replenished most often at the beginning of the year, as well as before the spring season, but you need to take into account the volume of sales and the number of orders. It is also beneficial to leave 25 percent of the assortment for dresses for children and just for evening dresses, which are perfect for bridesmaids. They can be in the price range from 4 to 15 thousand rubles. It is necessary to take into account the season, because, depending on it, it will be possible to increase the cost by up to 40 percent.
The range should also include their accessories for the wedding. Without a veil, gloves, tiaras, fur coats, capes and jewelry, it is simply impossible to imagine such a celebration, especially since all these accessories are popular. The margin on them can be up to 300 percent.
Purchases are made directly from manufacturers. Investment in the first batch will be about 830,000 rubles. At the same time, the necessary running sizes of dresses are purchased. In order to fill the wedding salon with goods, using the example of a business plan, you need 1,250,000 rubles. Particular attention is paid to the selection of suppliers, which should be searched by the store manager.
In addition to the fact that wedding dresses are sold in the salon, there is also a free deposit before the holiday, and you can also store the outfit until the celebration in the salon, which is especially convenient for customers. Complimentary coffee or tea is offered during the measurement. To additional services fit to include partnerships. That is, the client can rent a car, order a photographer, find a florist and find a quality makeup artist. All this saves time, which means that customers will be grateful for such help, which will cause good positive reviews. Cooperation with partners is from 10 to 15 percent, which is also an additional profit.
Marketing development of a wedding shop
Nowadays, the wedding is an unforgettable day in the life of every person. And every bride from childhood just wants to look like a real princess on this day. To do this, she just needs a beautiful and elegant dress. Today, everyone wants to emphasize their individuality with the help of an outfit. It is very important to treat advertising with care in this matter. Before you open a wedding salon, you need to clearly understand which business plan to use and which marketing strategies enjoy.
First of all, sales are formed by buying in the salon itself. The client can choose a product from the presented assortment or place an order according to the catalog, which is located in the store. Also effective way will use electronic version, where it is realistic to present the entire product in a more spectacular light. At the same time, it’s good to enlarge the image, which will allow you to see all the nuances of the outfit.
A sample business plan for a bridal salon allows you to plan an advertising campaign. Potential customers are best attracted through social networks and the Internet. At the same time, groups are maintained on social networks, such as VKontakte or Instagram. A colorful and original website is compiled, which is promoted by SEO. This is necessary in order for it to come out in the first lines in the search engines. It is better to launch the site a few weeks before the actual opening of the salon itself. If we talk about groups in social networks, then it is better to start managing them two or three months before the store opens. This will attract the maximum number of potential customers. Conducted social surveys that are able to find out the wishes of the audience.
How much does the project cost
1. Holding repair work- 250 thousand rubles.
2. Design work - 30 thousand rubles.
3. Purchase of the necessary equipment - 300 thousand rubles.
4. Goods - 700 thousand rubles.
5. Advertising campaign and other expenses - 200 thousand rubles.
The total cost of such an investment can be a little more than one and a half million rubles.
Workflow costs:
Rental price - 540 thousand rubles;
salary of employees - 700 thousand rubles;
advertising - 50 thousand rubles;
taxes - 240 thousand rubles;
other expenses - 100 thousand rubles.
There are no related articles.
