The WESTLAND company offers to open a franchise clothing store. New partners who open a store in a corporate format are given a discount on the mass of goods - 10%!
For those who want to get ready business franchising is a great solution. The franchisee receives a well-established system of branded trade, which allows for stable turnover.
What are the benefits of a WESTLAND franchise?
The franchise allows you to open a new branded clothing store WESTLAND in a short time (up to 3 months) and at a reasonable cost.
The entrepreneur becomes a full partner included in the corporate trading network and entitled to use the style and brand name trademark WESTLAND.
Franchisees have the opportunity to use the fame and reputation of the WESTLAND brand.
The royalty for WESTLAND franchisees is zero.
You don't have to pay to buy a WESTLAND clothing franchise lump sum.
In the ready-made business system, WESTLAND gives the Franchisee a bonus for qualitative and quantitative work at the end of the season.
Comprehensive business support
The franchising offer is designed for both experienced entrepreneurs and beginners in business. If you decide to purchase a ready-made franchising business, our company will assist you in organizing and conducting all store opening events.
Return on investment and business profitability
The return on investment period ranges from 1 to 2 years.
The return on invested capital varies from 30 to 80% per annum.
Sales per meter retail space: from 80 to 240 thousand rubles a year.
chain store franchise offers:
- Franchise: description, prices
- Description and history of the brand
- Official site
- Online store
- The shops
- Product Catalog
Franchise Westland price description
You, as a potential franchisee, will certainly be interested to know the history of the creation and development of a franchise offering company. Get acquainted with the history of the brand, with its official website, online store, catalog and overview of the stores of those who have been successfully cooperating with the company for a long time, including under the franchise scheme:
Description of the Westland brand
The clothes developed by Westland designers have long become popular all over the world, but few people know that initially the company produced only work clothes at the W&D Adams Undertaking factory, opened in Chicago by brothers Walter and David Adams.
The products produced by this factory were to the taste of the middle strata of the population, because they were comfortable, well-tailored, comfortable and pleased with the original cut.
The brothers' business, which they started in the 1930s, gained momentum and turned into a famous firm engaged in the production of casual clothes. Since then, the brand has become the epitome of American casual style: free, high-quality and comfortable.
Brand products combine favorably high quality, freedom of choice and business approach. Every season, the company presents a wide range of practical and comfortable clothes made of knitwear and denim, taking into account fashion trends.
Official site
The Russian-language official resource of the brand is located at https://www.westland.ru/ and greets visitors with an offer to get acquainted with the new women's collection of jeans, New collection FALL-WINTER 13/14, with a message that in honor of the birthday of the online store until At the end of October, there is a double discount on the discount card, and each purchase is accompanied by a souvenir as a gift.
Only one fact is depressing - it is often impossible to get to the official website, which can rather be classified as online stores. When you try to access the specified link, a message appears stating that the web page is not available.
The company needs to seriously think about changing the hosting provider, otherwise it risks losing its customers. Not a single visitor will like the long absence of the opportunity to go to the required site and purchase the thing of interest, potential clients simply scatter and prefer competitors.
Online store
The brand's online store is located at the same address as the official website https://www.westland.ru/. Traditionally, there are sections that distinguish between products for men and women.
The procedure for purchasing goods is standard, the interface is intuitive, difficulties in perception or search desired model and the user will not place an order.
Everything seems to be fine, but the problem of the online store and the official website is the same: unavailability. It needs to be resolved as soon as possible. The company should concentrate on solving this problem, since the development of Internet technologies has led to the fact that modern manufacturers receive a significant percentage of their profits from online sales, it is extremely unprofitable and inappropriate to lose customers who prefer to make purchases remotely.
The shops
Each Westland store is decorated in a style characteristic of the post-industrial American era, which was significantly influenced by westerns created by Hollywood film studios in the 30s of the last century.
Today brand name stores can be found in many countries. They offer a wide range, which is based on classic jeans and casual clothing produced by the brand.
You can find out the addresses of stores belonging to Westland on the official website in the corresponding tab, of course, if it opens at all, which apparently cannot be guaranteed, at least for the moment.
Catalog
All products presented in the catalog are divided into men's and women's lines. Every year, the company's designers develop two types of collections: seasonal and basic.
The range of basic collections consists mainly of classic models, made in traditional colors with a minimum number of decorative details, elements and simple cuts.
The most complete information about the features of investment and business development according to the scheme: Website, stores, brand history, catalogue.
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Basically, these are all kinds of trousers and jeans with different types landings intended for various categories of buyers. There is also a separate collection of winter jeans.
You can also find such models of jeans that are sold complete with classic denim shirts and jackets.
The main collection of branded denim clothing is complemented by original men's and women's knitwear, cotton and linen shirts and blouses, T-shirts and T-shirts.
Each of the models goes well with the things of the basic collection. Only natural fabrics are used for tailoring, finishing is done using embroidery and prints.
Company WESTLAND entered the Russian market in 1994. Since its inception, the main marketing task has been to build a wide distribution network. But over time, when it became possible to buy your favorite WESTLAND jeans in any corner of Russia, there was a need to develop your own retail.
Today, the network of WESTLAND branded stores of fashionable denim clothing has more than 170 points of sale.
The success of the brand, as it happens in almost 100% of cases, is due to the optimal price / quality ratio, despite the fact that the quality is high and the price is moderate.
Thorough analysis of sales, balanced assortment policy, club system of customer encouragement and constant consideration of fashion market trends when creating a fashion collection - this is the recipe for financial stability of the brand.
But there is another component of WESTLAND's success. This is an orientation towards a buyer who prefers classic American jeans - clothes for all time.
What is the success of the WESTLAND brand
Thorough analysis of sales, competitive price, high quality, variety of assortment, club system of customer encouragement are the components of financial stability and success of the WESTLAND trademark.
*Every season WESTLAND provides partners with a new fashion collection that takes into account the latest fashion trends in the market.
*Main groups of goods presented in the collection: denim and casual wear for men and women, outerwear, accessories.
*The collection is positioned in the middle price range - the retail price of the main assortment is in the range from 2000 to 3000 rubles.
*Core target audience WESTLAND are men who lead an active lifestyle and active, self-confident women from 20 to 45 years old.
About Westland retail stores
Own retail network WESTLAND already consists of 57 branded clothing stores located in the largest shopping malls, in regions such as Volgograd, Yekaterinburg, Kazan, Krasnodar, Moscow and the Moscow Region, Nizhny Novgorod, Novosibirsk, Omsk, Rostov-on-Don, Samara, St. Petersburg, Ufa. In addition, since 2005, WESTLAND branded jeans stores have been opened in the regions of Russia under a franchising system. Now the franchise network has 104 denim stores in various cities throughout the country.
In this section, you can easily find the addresses of WESTLAND branded stores and their working hours. The stores where our accumulative discount system operates are marked with symbols.
Now the questions: where is the WESTLAND clothing store or how to find a WESTLAND jeans store in your city - are solved very simply.
If you did not find a WESTLAND brand store on the page for your city, you can see a list of all stores where you can buy WESTLAND clothing. The full list includes not only the stores that are part of the WESTLAND retail franchise network, but also the stores of our partners, where WESTLAND jeans are sold along with other clothing brands.
We invite you to cooperation!
WESTLAND entered the Russian market in 1994. Today, the network of WESTLAND branded stores of fashionable denim has more than 170 points of sale and more than 1,000 employees.
Today we are talking with WESTLAND Franchising Director, Irina Mizonova.
Hello Irina. Almost 20 years in Russia, a respectable age. Not many people can name such figures, what is your "key" to success?
The success of the brand, as it happens in almost 100% of cases, is due to the optimal price / quality ratio, despite the fact that the quality is high and the price is moderate. Thorough analysis of sales, balanced assortment policy, club system of customer encouragement and constant consideration of fashion market trends when creating a fashion collection - this is the recipe for financial stability of the brand. But there is another component of WESTLAND's success. This is an orientation towards a buyer who prefers classic American jeans - clothes for all time.
What are your company's development goals for the foreseeable future - a year and a half?
Can you remember the most significant events in the history of the company's development, what do you remember the most?
In 2007, WESTLAND was the winner of the annual national award in the field of franchising business "Golden Brand" and won the "Golden Franchise 2007" nomination, in 2008 the victory in the "Franchise 2008" nomination. In 2010, WESTLAND became a laureate All-Russian competition"Golden Networks" and won in the nomination " Best Program customer loyalty."
What is the main reason that prompted you to develop a business using a franchise model?
The Westland brand has been represented in Russia since 1994, and it was during this period that it managed to acquire more than 300 active partners, achieving full coverage of the Russian market. As a result of re-styling and repositioning of existing partners in a higher class, it was decided to develop regional franchising.
What kind of support can potential partners (franchisees) expect when buying your franchise?
Our franchising offer is designed for both experienced entrepreneurs and beginners in business. When a Franchisee acquires a WESTLAND franchise, the specialists of our company systematically accompany and guide partners, helping to organize work at all stages of opening a store, reliably developing a successful business together.
The entrepreneur becomes a full partner, included in the company's sales network and has the right to use the style and trademark of the WESTLAND trademark and has the opportunity to use the fame and reputation of the WESTLAND brand.
Denim is characterized by stable demand, resistant to crisis fluctuations in the market. According to forecasts, the denim market is the only one that expects stable growth: about 40% over the next five years.”
Development in denim fashion continues due to the proposal of new fabrics, colors, the popularization of narrow fit, individual female fit, shaping the figure. Interest in denim will continue to grow until a worthy replacement is found. So far there is no such replacement.
Are there clear leaders in your market segment using the franchising model, and who do you consider your direct competitor?
Of course have. These shops can be seen in all major shopping centers of the capital and in the regional market. I would not like to go into specifics so as not to offend anyone.
Let's look to the future: Internet commerce, retail Or some kind of symbiosis? What to expect?
Undoubtedly, the online trading market is now in a phase of active development, which is predicted to grow rapidly in the future.
But that doesn't mean that Retail Stores will not be in demand, because every year in our country new and interesting shopping and entertainment centers are opened, where customers can not only go shopping, but also spend time with family and children in the entertainment area or at the food court. That is, in addition to bargain purchase, get more and a lot of positive emotions.
Are there any legal or economic factors hindering the development of your business?
The peculiarity lies in the fact that we do not have a franchise agreement in Russia. It is difficult for a franchisor to influence his dishonest Franchisee at the legislative level when he violates the basic standards that damage the reputation of the brand. But to say that this hinders development is not worth it, rather, it makes you apply more physical and mental effort.
Irina, thank you for your time. Our questions were answered by WESTLAND Franchise Director, Irina Mizonova.
× This franchisor has not updated its offer for over a year.
Brand: Westland.
Approximate investment: from 2.100.000 rub.
Room requirement: from 150 m 2.
Trademark: Westland.
Kind of activity: retail clothes.
Positioning: Westland is a trendy, high quality, affordable denim apparel with a wide range of denim apparel for the classic American denim customer.
Name of the copyright holder company: Westland.
Number of outlets along the franchising line in Russia: over 300.
Approximate investment required: $70000.
Lump-sum fee (franchise cost): no.
Royalty: no.
Advertising or marketing fund: 5% of the store's turnover.
Standard payback period: 6-36 months
Room requirement: 60-150 m2.
Phone: 8-800-5555-345.
Website: www.westland.ru
The history of Westland ("Westland") began in 1930, when the Walter brothers and David Adams opened a small workwear factory in Chicago, Illinois. The case was called "W&D Adams Undertaking". Denim clothes were original, comfortable, did not stick to the body even on a hot day, which ensured her constant demand. Relevant and effective at the time of the great American anti-crisis program of road construction, the case was further developed.
After 20 successful years of work, the already large factory producing casual clothes was renamed into the euphonious "Westland Inc". Since that time, Westland brand denim clothing has represented the style of everyday life in American society and combines high quality, business approach, freedom of choice.
Westland entered the Russian market in 1994. Since its inception, the main marketing task has been to build a wide distribution network. Over time, the company began to develop its own retail. To date, the Westland fashion denim store network has more than 300 points of sale in Russia, and new stores of franchisee partners continue to open.
The company is confident that the success of the brand is due to the optimal price / quality ratio. Sales analysis, weighted assortment 
policy, club system to encourage clients and taking into account fashion trends in the market when creating a fashion collection of jeanswear with a focus on a buyer who prefers classic American jeans - this is Westland's recipe for financial stability.
The main product groups presented in the collection are denim and casual wear for men and women, outerwear, and accessories. The collection is positioned in the middle price range.
Advantages Westland franchises:
- The franchising system used makes it possible to open a new Westland branded clothing store in a short time (on average 2 months) and at a reasonable cost.
- Westland provides training for store management staff.
- All-Russian advertising campaigns, which includes information about point of sale partner.
- The company pays franchisees a bonus for working in a corporate format.
- The return on invested capital varies from 30 to 80% per annum.
Westland provides support to owners franchises at all stages of opening a denim store:
- When opening a store, it compensates for the costs of holding promotions and drawings.
- Develops an individual design project for each company store.
- Delivering the kit commercial equipment company store.
- Provides POS materials for store interior design for free.
- Provides reference, information and advertising information and advises franchise owners.
- Compensates for part of the cost of advertising events.
In 2008, Westland became the winner of the annual national award in the field of franchising "Golden Brand" and won the "Franchise 2008" nomination.
Presentation Westland franchises:
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