Company logos play an important role in their promotion and development. In the eyes of an attentive consumer, the corporate identity of a company decides a lot, if not everything. At different stages of their history, companies use different variations of their own, which emphasize its values, loyalty to traditions, community and other qualities.
Often, the emblem only symbolizes a product or quality that is already well known to a wide range of consumers. For example, the golden arch on the McDonald logo instantly brings to mind a delicious big mac and fries. At the sight of the BMW logo, many imagine a prestigious car that indicates the high social status of its owner. Moreover, the logo forms the consumer's opinion about the company and what it produces.
We faced a difficult task - to select Top 25. But we did it! The authors of some logos are unknown, while the names of several designers are associated with other emblems at once. Some companies changed their logos so often that we just couldn't spend time on every variation and decided to focus only on the main ones. The development of company logos is a reflection of the development of world culture and it is interesting to study this process not only from the point of view of design, but also from the point of view of history!
Nike
Year of foundation of the company: 1964
Year of logo creation: 1971
Logo designers: Carolyn Davidson (1971), Nike (1978, 1985, 1995)
Company Founders: Bill Bowerman, Philip Knight
The history of Nike begins with the importer Blue Ribbon Sports, which in 1971 decided to expand its scope and began to produce sports shoes, laying the foundation for the Nike brand we know. The iconic swoosh on the company's logo didn't impress Nike co-founder Philip Knight, who said, "I don't like this emblem, but I'll get used to it."
The author of the logo was an unknown designer Carolyn Davidson, who received only $35 for her work! Davidson's emblem was inspired by the ancient Greek goddess of victory, Nike, and the checkmark symbolizes the movement and speed characteristic of this goddess. In 1978, Nike updated the logo with a bolder typeface and slightly moved the checkmark. No one expected that the “tick” would become one of the most recognizable emblems in the world and become such an autonomous symbol that in 1995 it would even replace the company name from the logo!
Coca Cola
Year of foundation of the company: 1886
Year of creation of the logo: 1886
Logo designer: Frank Mason Robinson (1886), Lippincott & Margulies (1969), Desgrippes Gobe & Associates, Turner Duckworth
Company Founder: John Pemberton
The author of the legendary Coca-Cola logo is Frank Mason Robinson, who, by the way, had nothing to do with graphic design, but was in charge of the company's accounting. The most characteristic feature of the emblem is the Spencerian font, which at the end of the 19th century was widely used in official documents and correspondence. In 1890, the company added visual complexity to the emblem by enlivening the inscription with serifs and swirls that resembled cherries hanging from the capital letters "C". New design did not catch on - which was quite predictable - and today we still associate the company with the old beautiful emblem of Robinson. Agree, it is hardly possible to come up with something better!
Ford
Year of foundation of the company: 1903
Year of creation of the logo: 1903
Logo designed by Childe Harold Wills (1909)
Company Founder: Henry Ford
It is noteworthy that Ford Motor became the third automobile company founded by the legendary Henry Ford. The first business went bankrupt, and Ford left the second company (which later became famous as the Cadillac brand). The original Ford Motor logo was an over-detailed circular icon with the company's name and location. In 1927, the redesign of the logo was timed to coincide with the release of the Ford Model A car: now the automaker settled on the familiar blue oval, which can safely be called a synonym for taste and style.
Apple
Year of foundation of the company: 1976
Year of logo creation: 1976
Logo authors: Ronald Wayne (1976), Rob Janoff (1977), Apple (1998-2013)
Company Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
The history of Apple's corporate identity begins with an ornate logo designed by one of the company's founders, Ronald Wayne. Wayne's logo was inspired by Newton's discovery of gravity. The logo was adorned with the quote “Newton…A mind that forever sails the uncharted seas of thought…Alone” and the name of the company “Apple Computer Co.” Steve Jobs, however, was not happy with such a complex composition and demanded that the emblem be changed to something “not so pretty.” So in 1977, Rob Janoff developed a beautiful new design with an image of an apple and the word “Apple”. The new logo was aimed at a younger audience and symbolized the computer's unique ability to display colors. And in order not to confuse an apple with a cherry, it was decided to make it bitten.
In 1984, with the release of the Apple Macintosh, Apple executives decided that the logo had already gained enough notoriety to represent the company alone, without a brand name. This decision turned out to be correct. Since 1984, the company has not changed its legendary symbol, experimenting only with colors and shadows.
Pepsi
Year of foundation of the company: 1893
Year of creation of the logo: 1898
Logo authors: Gould & Associates (1965), Landor Associates (1996), Arnell (2009)
Company Founder: Caleb Bradham
The Pepsi logo, destined to become one of the visual symbols of modern culture, was created by the founder of the company, Caleb Bradham. The concept turned out to be so successful that it was not until 1962 that the logo experienced its first significant change, saying goodbye to the word “cola” in the title. So only the word “Pepsi” remained on the logo on a red-white-blue background (which, by the way, symbolized the Pepsi bottle cap). Between 1971 and 2005, the emblem continued its path of simplification, each time becoming more minimalistic and stylish.
mercedes benz
Year of foundation of the company: 1926
Year of creation of the logo: 1902
Logo authors: Gottlieb Deimler (1909), Henrion Ludlow Schmidt
Company founders: Karl Benz, Gottlieb Deimler
It's hard to believe, but once the DMG (Daimler Motors Corporation) logo, coined in 1902, was not at all like the legendary three-pointed star that each of us recognizes today. Then it was an oval icon with the word Mercedes. Why "Mercedes"? That was the name of the daughter of the founder of the company, Gottlieb Deimler. And only seven years later, in 1909, Daimler registered the three-pointed and four-pointed stars as DMG trademarks. For the role trademark The brand has chosen a three-pointed star, which has become a symbol of the growing era of motorized vehicles “on land, water and air”. So since 1910, a three-pointed star flaunted on the radiator of all DMG cars. In 1916, the decision was made to enclose the star in a circle: this is how the well-known Mercedes-Benz logo was born.
It should be noted that from 1916 to 1921, the logo also featured an inner circle with the word Mercedes inside. The laconic silver star we know today, enclosed in a circle, was first introduced in 1921, but soon gave way to an emblem reminiscent of the 1916 design. In 1926, the two auto giants DMG and Benz & Cie merged. This is how the Mercedes-Benz brand was founded, the new corporate image of which was something between the logos of the two companies: the DMG three-pointed star and the Benz laurel wreath. Along the inner edge of the circle were the words Mercedes and Benz. This design decision lasted until 1996, when the company realized that nothing could be better than the minimalistic DMG emblem of the 1921 model. And we completely agree with this!
McDonald's
Year of foundation of the company: 1940
Year of creation of the logo: 1940
Logo designer: Jim Schindler
Company Founders: Richard MacDonald, Maurice MacDonald
At the very beginning of its stellar journey, McDonald was known as McDonald's Famous Barbeque. On the 1940 logo, burger lovers could see the name of the company, in which the word Famous (in translation - “famous”) was underlined twice. In 1948, the firm changed its name to McDonald's Famous Hamburgers, and from 1948 to 1953 Chef Speedy acted as its visual image until it was replaced in 1960 by the famous golden arches that formed the letter "M". The arches were written by Stanley Meston.
But the emblem's adventures didn't end there. In 1968, the company simplified the "M" and made the McDonald's logo black. This composition lasted until 1983, when the company opted for the logo, which today is unmistakably associated with the largest chain of fast food restaurants in the world. On a red background there was a white inscription and golden arches. In 2003, under the letter “M”, the slogan “i’m lovin’ it” appeared, which today can be seen on the packaging of the company’s products. As part of a 2006 redesign, McDonalds decided to simplify the emblem as much as possible, leaving only the gold letter "M".
Levi's
Year of foundation of the company: 1850
Year of creation of the logo: 1890
Logo by Landor Associates (1969)
Company Founder: Levi Strauss
Today, the Levi's logo exists in two versions: a simple white lettering on a red background and an image with two horses. This logo is still used on patches on Levi's jeans as a symbol of their durability. No less famous red emblem was invented only in 1940 in an attempt by the brand to stand out from other manufacturers. In 1969, Levi's introduced its new wing logo. bat, which was developed by the design bureau Walter Landor & Associates. The fans of the denim brand liked the new icon no less than the two previous ones.
Burger King
Year of foundation of the company: 1954
Year the logo was created: 1954
Logo by: Sterling Brands
Company Founders: James McLamore, David R. Edgerton
As the second fast food chain in the world, Burger King has managed to create a strong visual identity that is second only to McDonald's golden arch. But, to be honest, such an opponent is not ashamed to lose! And it all started with a rather complex emblem, on which the king (the same Burger King!) importantly sat on a burger. While the character is still used in the brand's ads, the logo itself underwent a major change in 1969 when the idea of the two halves of a bun was conceived. This image turned out to be so successful that it still remains the main element of Burger King's corporate identity. However, in 1998 the emblem was improved: its composition was expanded with a blue circle and became more voluminous.
Year of foundation of the company: 1998
Year of logo creation: 1997
Logo designer: Sergey Brin (1997, 1998), Ruth Kedar (2000, 2010)
Company founders: Larry Page, Sergey Brin
The history of the Google logo begins in 1997, when one of the founders of the company, Sergey Brin, developed its design in the GIMP graphics program. It was a "raw" version of the current Google logo. Further, the logo was changed and an exclamation mark was added to it (in imitation of the Yahoo! emblem). In 2000, designer Ruth Kedar improved the logo by removing the exclamation point. The new emblem served the company until 2010, gaining incredible popularity in 11 years. In 2015, the firm presented its latest on this moment logo.
Warner Bros.
Year of foundation of the company: 1918
Year of creation of the logo: 1923
Logo by Saul Bass (1972)
Company founders: Albert Warner, Harry Warner, Sam Warner, Jack Warner.
Familiar to every cinephile, the shield adorned (in one form or another) the emblem of the Warner Bros. film company. throughout its history. This emblem first appeared in 1923: above the letters WB, which formed the shape of a shield, there was a photograph of a film studio. In 1929, it was decided to abandon photography: now the words Warner Bros. were located above the abbreviation WB. Pictures Inc., and under it - the word Presents. In 1936-37, the film company removed all the words from the image, leaving only the shield. In 1937, the shield became three-dimensional. This logo lasted until 1948, when a real revolution took place in the cinema: the image became colored.
In the period from 1948 to 1967, on a blue shield with a gold border, there was a voluminous golden abbreviation WB. In order to most successfully demonstrate the new color possibilities of cinema, it was decided to expand the shield and add brightness to the shades. In 1967, the logo underwent a radical change: the controlling stake in WB passed to the Seven Arts film company. The famous shield became simpler and more angular, and below it was the name Seven Arts. In this form, the icon existed from 1967 to 1970. In 1970, the Warner Bros-Seven Arts became the property of the Kinney National Company, and A Kinney National Company was now emblazoned above the shield. In 1972 Warner Bros. briefly used an emblem very similar to its old 1948 pattern logo. In the same year, designer Saul Bass drew a new logo that lasted until 1984. The new emblem was much simpler than the previous variations: this time the letter "W" was stylized in such a way that it began to resemble three intertwined arcuate lines. In 1984, the company returned to the 1948 blue and gold shield, but this time the colors were brighter and the composition more stylish. The film giant did not change this beautiful logo until 2013. Over the past few years, the emblem, while retaining its basic elements, has changed from film to film, becoming a field for experimentation with various color and animation solutions.
IBM
Year of foundation of the company: 1911
Year of creation of the logo: 1886
Logo by: Paul Rand (1956, 1972)
Company Founder: Charles R. Flint
The year of birth of the IBM logo is considered to be 1924, when the Computing-Tabulating-Recording Company changed its name to the more solid and resounding International Business Machines. Logically, the name change was followed by an update of the corporate identity: the ornate, hard-to-read CTR emblem of the 1911 model gave way to a new icon, on which the International Business Machines name was located in the shape of a globe. In 1947, the modernization of the computer giant required another revision of the company's visual style. So the globe was replaced with a minimalist inscription IBM, which remains the same symbol of the company to this day. In 1956, designer Paul Rand made the abbreviation more "weighty", emphasizing the reliability of the company and its high status. In 1972, in response to changes in the company's positioning, Rand introduced a lighter, "striped" logo, which this time symbolized speed and dynamism.
NASA
Year of foundation of the company: 1958
Year of creation of the logo: 1958
Logo by: James Modarelli (1959, 1992), Danne & Blackburn (1974)
Company Founder: US Government
The first NASA logo dates back to 1958, when the US National Aeronautics Advisory Committee was reorganized into NASA. It turns out that NASA has not one, but three emblems: a badge (the so-called “meatball”), a logo (“worm”) and a seal. The seal was approved by President Eisenhower himself, and then President Kennedy made some changes to it.
Microsoft
Year of foundation of the company: 1975
Year of logo creation: 1975
Logo by: Scott Baker (1987)
Company Founders: Bill Gates, Paul Allen
The first Microsoft logo was created in 1975 and was used until 1979. The emblem was developed in accordance with the current design trends of the time. In 1980, the company opted for a simpler and more stylish logo: this time, the Microsoft lettering was placed in one line. In 1982, the world saw an updated Microsoft logo with a fancy letter "O". The new image was very fond of consumers, and its write-off "in the archive" in 1987 caused a flurry of indignation. The visual story of the brand continued with the laconic “Pac-Man logo” designed by Scott Baker: the slit between the letters “O” and “S” evoked associations with speed and rapid development. The heyday of the computer giant came in the late 90s and early 2000s, and its simple, even inconspicuous logo has become one of the most recognizable design ideas in the world.
Adidas
Year of foundation of the company: 1920
Year of creation of the logo: 1949
Logo designed by Adi Dassler (1949), Kathe and Adi Dassler (1971), Peter Moore (1997)
Company founder: Adi Dassler
The logo of the sports shoe manufacturer Adidas was designed by the founder of the company, Adi Dassler, who had the idea to decorate the shoes he produced with three stripes. The emblem gained instant popularity and did not change for many years (only the shape of the stripes changed slightly). In the 60s, Kathe and Adi Dassler came up with another emblem for clothing in the form of a shamrock. In 1997, the firm introduced a cool new corporate symbol: three slanted stripes arranged in the shape of a mountain, symbolizing the challenges the company faces and the goals it sets for itself.
Starbucks
Year of foundation of the company: 1971
Year of logo creation: 1971
Logo by: Terry Heckler (1971, 1987, 1992), Lippincott and Starbucks International Creative Team (2011)
Company Founders: Jerry Baldwin, Gordon Bowker, Zev Siegl
In 1971, while looking for inspiration for their signature style, the founders of the coffee house came across a 14th-century woodcut of a mermaid (siren) with two tails. This image was destined to become famous all over the world. Based on a rare find, Terry Heckler designed an emblem with a naked siren, whose head was crowned with a fancy crown. It is noteworthy that at that time the company bore the long name of Starbucks Coffee, Tea, and Spices. Subsequently, Heckler improved his creation more than once. The first redesign dates back to 1987, when II Giornale and Starbucks merged into one company. Then, in 1992, Heckler finalized the emblem once more: now the siren smiled shyly, and her crown and tails became less pronounced. The latest changes were made in 2011, when the design team removed the outer circle from the emblem, leaving only the image of a beautiful mermaid, and changed the background color from black to the signature green. Such a bold step was justified by the fact that over the 40 years of the logo’s existence, the siren has become so strongly associated with the coffee brand that even people who prefer tea recognized it.
Volkswagen
Year of foundation of the company: 1937
Year of creation of the logo: 1939
Logo authors: Franz Xavier Reimspiess (1938), Meta Design (2007)
Company founder: German Labor Front
The company Ferdinand Porsche held a competition for the best logo for the new Volkswagen car. The winner of the competition was the designer Franz Reimspiess, who, by the way, improved the engine for the Beetle model in the 30s. The original black-and-white logo included the VW abbreviation and a swastika, which was a reflection of the Hitler regime then dominant in the country. The second logo no longer contained a swastika and in its shape looked more like a wheel than a fan (as was the case with the previous version). After the Second World War, the automaker passed into the hands of the British, who renamed it the Beetle and redrawn the logo. The VW abbreviation remained, but the circle was not censored due to its association with the Nazi flag. But there were no buyers for the Volkswagen factory, and the company had to be returned to the German government. Over time, the company abandoned the black and white color scheme, and the modern automaker icon is made in friendlier blues and grays.
Visa
Year of foundation of the company: 1970
Year of creation of the logo: 1958
Logo designed by Greg Silveria (2006)
Company Founders: Dee Hawk, Bank of America
The first VISA emblem, which dates from the year the company was founded, featured the word VISA in two lines (the upper letters were in blue and the lower ones in yellow). In 2006, the firm opted for a more visible and recognizable typeface. In 2014, the entire inscription became blue. The new logo is now featured on all marketing and promotional materials for the company.
Shell
Year of foundation of the company: 1907
Year of creation of the logo: 1900
Logo designed by Raymond Loewy (1971)
Company founders: Royal Dutch Petroleum Company, "Shell" Transport & Tranding Company Ltd.
The Shell icon has always been based on a shell, but with each redesign, the emblem has become less and less like its prototype. Back in 1900, the logo featured a simple black and white shell. In 1948, it was decided to paint the image in red and yellow shades. Since then, the icon has hardly changed. Over the course of several decades, only the position of the name of the oil company changed, but in 1999 it was decided to say goodbye to it as an unnecessary element.
lego
Year of foundation of the company: 1932
Year of creation of the logo: 1934
Logo author: unknown
Company Founder: Ole Kirk Christiansen
The very first logo of the toy company in 1932 can be safely called an example of minimalism: it was a simple LEGO lettering. So the founder of the company, Ole Kirk Christiansen, paid tribute to his hometown of Billund in Denmark. In 1936, LEGO painted its logo in bright colors, making it look like a toy itself. In 1950, the LEGO name was enclosed in a circle, along the outer edge of which was the inscription Billund Danmark. Three years later, in 1953, LEGO introduced a new logo with white letters on a red background. In 1956, the word System was added under the name of the company, and the LEGO inscription itself acquired a black outline to attract attention. In 1973, it was decided to abandon the word System, and the LEGO inscription acquired another, this time yellow, outline. The modern emblem of the Danish toy company has been used since 1998, bringing joy to millions of children around the world.
Hewlett-Packard Company (HP)
Year of foundation of the company: 1939
Year of creation of the logo: 1939
Logo by: Landor Associates (1999), Liquid Agency (2008)
Company Founders: Bill Hewlett, David Packard
Surprisingly, the Hewlett-Packard logo has hardly changed since its introduction in 1939. In 2011, there was talk of making the logo dynamic by drawing diagonal lines across the H and P, but nothing came of it. In 2016, the logo was changed and now consists of four lines that symbolize the letters “HP”.
gap
Year of foundation of the company: 1969
Year of creation of the logo: 1969
Logo by: Laird & Partners (2010)
Company Founders: Donald Fisher, Doris Fisher
From 1969 to 1986, the logo of this popular clothing manufacturer was only the name of the company, without any additional elements. The name was then enclosed in a blue square. The audience liked this simple but self-sufficient composition so much that an attempt to modernize the emblem in 2010 caused a wave of indignation, and the company had no choice but to return to the old version.
Canon
Year of foundation of the company: 1937
Year of creation of the logo: 1934
Logo author: unknown
Founders: Takeshi Mitarai, Goro Yoshido, Saburo Ushida, Takeo Maeda
Few people know that on the original logo Japanese company Seiki Kogaku Kenyudho depicted the goddess of mercy Kannon, who enjoyed great reverence among Buddhists. In honor of the goddess, the first Kwanon camera was named. After an incredible commercial success in 1935, the company expanded production and decided to update its corporate identity. So in 1956, the well-known red logo was released to all of us.
bmw
Year of foundation of the company: 1916
Year of creation of the logo: 1916
Logo designed by Franz-Josef Popp
Company founder: Franz-Josef Popp
The BMW automobile company (or Bayerische Motoren Werke GmbH) was formed as a result of the merger in 1916 of two aircraft engine factories (Gustav Otto's Flugmaschinenfabrik and Rapp-Motorenwerke). The prototype of the BMW badge we know is the Rapp-Motor, which featured the silhouette of a horse and the Bavaria flag with its recognizable blue and white pattern. This is how the BMW logo was born: two white and two blue quadrants enclosed in a black circle. After the end of the First World War, the company switched from serving the military to the production of cars, but its emblem has remained virtually unchanged since 1917. The most notable transformation took place in 2000, when the logo received a three-dimensional effect, which, by the way, suits it very well!
Audi
Year of foundation of the company: 1909
Year of creation of the logo: 1910
Logo authors: Lucian Bernhard, Professor Arno Drescher, Meta Design (2009)
Company founder: August Horch
The first logo of the automaker Audi was an example of art nouveau style and was used from the very beginning of the company until 1932. In 1932, the four intertwining rings that everyone would recognize today appeared when Audi teamed up with DKW, Horch and Wanderer to cut costs in the face of an economic downturn. The rings symbolized the unity of the four companies that were now part of the Auto Union AG concern. In 1965, the group was renamed Audi and was then taken over by the Volkswagen Group. For its 100th anniversary in 2009, Audi redesigned its badge, giving it a more beautiful and sophisticated look.
You can find more examples of beautiful logos.
What will be your brand name?
There is no need to guess, the Logaster online service has a huge database of icons in the most different styles. Take a look and test several logo options before choosing the best one.
Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for more than one year to make the meta a reality and gain worldwide recognition.
Brands for youth
Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too enamored with this trend of style that many of them decided to stay in street fashion forever and ever.
One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.
The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.
Considering fashion brands youth clothing, one cannot fail to mention such meters:
- Fred Perry;
- Stone Island;
- Massimo;
- Henry Lloyd;
- Tommy Hilfiger;
World brands
After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.
Louis Vuitton
This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.
Prada
This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.
Chanel
The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.
Christian Dior
This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. A distinctive feature of the brand is simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.
Gucci
The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.
Giorgio Armani
It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.
Burberry
Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.
Oscar De La Renta
This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.
Versace
For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance, sophistication, sexuality.
D&G
This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.
Popular brands of Russia and CIS countries
Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:
- Calvin Klein,
- Zara.
Each of these brands releases its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social positions and styles.
If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:
- mehh,
- Ralph Lauren,
- Hugo Boss. (Hugo Boss)
For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complement the list famous brands in Russia such brands as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:
- MaxMara,
- Nina Ricci,
- Sonia Rykiel,
- Valentino.
Every day a person comes across hundreds of logos. They are so familiar that few people think what they mean. But in fact, even the simplest logos often take months and millions of dollars to create, and almost every one of them has some subtext. In our review of 10 famous logos with a decoding of their meaning.
1. Fedex
The logo of an American logistics company consists of 2 parts: the inscription "Fed" in purple and "Ex" in orange. It seems to be nothing special, so why did such a modest logo win dozens of awards? The answer is simple - the space between the letters "Ex" forms an arrow, which on a subconscious level is associated with the speed and professionalism of the company.
2. McDonald's
Most people think that the logo of a restaurant chain fast food McDonalds is nothing more than the first letter of the company's name painted in golden color. However, fans of Freud's theory argue that this form of the letter evokes associations with a nursing mother's breast.
3. Museum of London
The Museum of London is dedicated to the history of this city from the time of its founding to the present day. In 2010, the museum management decided to update its image in order to become more attractive to a younger audience. The new logo was made in bright colors and is sure to attract attention. At first glance, the new logo immediately presents a map of London. And each of the colored contours is the boundaries of the city limits of the British capital in different historical eras.
4. Adidas
The name of the famous manufacturer of sportswear and accessories arose from a combination of the first and last name of its founder, Adolf Dassler. Over the 66 years of the company's existence, its logo has changed several times, but it has always had three stripes. Today, the logo has three slanted stripes in the shape of a triangle, which symbolizes the mountain. This metaphor means conquering new heights.
5.Mitsubishi
Mitsubishi was founded in 1873 as a result of the merger of two shipbuilding companies. The company's logo appeared by combining the coats of arms of its creators - the three-leaf crest of the Tosa clan and three diamonds of the Iwasaki family. The three diamonds symbolize reliability, integrity and success, while the red represents trust and attracts customers to the brand.
7. Google
The Google logo looks very simple - just a regular inscription, the letters in which have different colors. In fact, when creating the Google logo, the designers wanted to capture a sense of the company's "rebellious spirit". The secret of the logo lies in the colors of the letters: the primary colors (blue, yellow and orange) are suddenly interrupted by a green letter that is out of the scheme. So Google decided to highlight its non-standard and unwillingness to play by the rules.
7. Animal Planet
Previously, the Animal Planet logo featured an elephant stretching its trunk towards a miniature Earth. However, in 2008 the channel was rebranded in order to increase its appeal to a wide audience. The channel had to get rid of long and boring documentaries and move on to captivating reports. The new logo, as Animal Planet explained, should represent instincts, the jungle and primal emotions. Quite a lot of emotion for an emblem that had one letter upside down.
8. NBC
It's no secret that the NBC logo symbolizes a peacock, but few people know why this is so. It was actually a marketing gimmick to get people to buy color TVs. At the time the logo was created, NBC was owned by the electronics company Radio Corporation of America (RCA). RCA wanted to show the public that the relatively high price of a TV was entirely due to the ability to view pictures in color.
9. Amazon
At first glance, the Amazon.com logo is very simple - the name is in bold black with a curved yellow arrow underneath. But what does this arrow symbolize? First, she represents a smile satisfied customer. And secondly, the yellow arrow goes from the letter "A" (the first letter in the Latin alphabet) to the letter "Z" (the last letter of the alphabet), which symbolizes the diversity of Amazon products.
10. Pepsi
The Pepsi logo is a simple circle with the top half red and the bottom half blue, with a wavy white line between them. At first glance, these are the colors of the American flag. But in fact, Pepsi has spent hundreds of millions on its current logo. The branding agency that designed the logo for Pepsi released a 27-page report outlining the many meanings behind the logo. It symbolizes the Earth's magnetic field, feng shui, Pythagoras, geodynamics, probability theory, and more.
Logos with the name of the company are their most common type, according to statistics, up to 70% of all modern logos belong to them. This is not surprising, because they perform a dual function, helping the audience to get acquainted not only with the symbols, but also with the brand name. This combination makes these signs as effective as possible, but still requires high professionalism from the designer - for a harmonious combination of pictures and text with each other. How to create a high-quality logo and, at the same time, come up with an original name for your business? Read this article!
Company name - why is it so important?
Among the seafarers of the past centuries, it was not in vain that the saying went - "whatever you call a ship, so it will sail." This rule works today, so it is recommended to choose the name of your company very carefully before you send it to sail the ocean of business. It should not only be original (which is not easy in itself), but also optimally match your specialization.
An equally important factor is the memorability of this word or phrase, a person will not “puzzle his head” for a long time, remembering the name of this or that company. In addition, the name must be attractive, pleasant to hear, and evoke positive associations in the audience. Most new customers will begin their acquaintance with your products or services with their brand, and are unlikely to be willing to pay money for something that does not inspire confidence in them.
If you have not been able to decide on how to beautifully and accurately name your company, then we will be happy to help you in this matter. We invite you to view the list free names for brands below, and if you wish, you can use each of them without any restrictions. We specially designed them. The only thing is, we cannot guarantee that at the time you read this article, someone has not used the name before.
Examples of free company names in English
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| Caratch | Caromni | Stepegg | Caraipi |
| Netelectra | cafesea | cafefire | wood tap |
| Reelectra | cafejar | Cafemirror | Electra |
| The Car Group | bestofstep | engine cafe | Nuelectra |
| carer | soft dude | Woodcell | Targetwood |
| Cardecu | Stephq | sweetwiki | Hubwood |
| wow step | Reget | Telesweet | Woodoffers |
| Steploop | carroch | cabinsoft | Electraall |
| Carceag | ranch soft | Softjunky | Woodrace |
| titanic power | Trycup | Goldalpha | Zippy high |
| Leaderhigh | Herowild | Timeneo | Vipever |
| Funvita | Nextwavefashion | Safetyvita | Vitaprofessional |
| Surfacefashion | Hugecake | Morenova | Joyprofessional |
| Availgold | Primal team | Winnerelite | rightelite |
| Meelite | Dayneo | Novagenius | Onlynova |
| firstwiz | Pitchlook | Maximateam | Royalprimary |
Another effective way to get a name for your new brand is to use special . Today, there are dozens of similar services on the Internet, both in English and in Russian. In the next section of our article, we will consider the most famous of them.
Popular brand name generators
Below we have listed the popular services that will help you choose the best name for your future company for free, as well as check if it is free for it. So, these include:
The world-famous online shopping platform also offers users a convenient tool for choosing a unique name for your company. It is important that the Shopify generator not only looks for original combinations of phrases (based on the subject of your business), but also checks for free domain names for them;
Another specialized service designed primarily for start-ups - young innovative companies. Allows you to select suitable titles and domain names for one or more keywords. You will then be presented with a wide range of results sorted into a number of categories (general, similar, new, funny, combined, SEO, etc.);
A simple but functional site will help you find several tens of thousands of possible combinations of names for a company in a matter of seconds, based on the entered keywords. The service allows you to sort the results by topics (short, business, technology, modern, etc.), quickly check the domain name for each, and save your favorite options to your favorites.
Once you have chosen the best name for your business, it's time to place it on a bright, original and memorable logo.
How to create a logo with a company name?
Every entrepreneur faces a lot of difficulties and problems during the time, especially if this is your first business. During the launch of an enterprise, a number of issues have to be addressed - from choosing a relevant niche to obtaining permits and finding reliable business partners.
Particular attention should be paid to the positioning of your brand, this task should be done immediately after selecting its name. So, if you have already found the perfect name for the company, then we recommend moving on to developing a personal logo,. This sequence of actions will help you save your time and money on ordering naming and corporate identity.
After all, corporate identity is the most important component of promoting any business, with its help you can create a visual image of your company, make it as recognizable as possible and stand out noticeably from competitors.
In addition, a unique corporate identity visualizes corporate ideas and values, improves the image and strengthens brand trust, and also increases the effectiveness of any advertising campaigns.
In addition to the logo and name (which are considered its basis), modern corporate identity includes a lot of other components. In particular, these are sets of colors and fonts, as well as a set of printing with business cards, letterheads, calendars, envelopes and other materials designed in a single style.
Large companies spend huge budgets on the development of their logos and corporate identity, ordering these services from well-known design bureaus. However, novice entrepreneurs often cannot allocate any serious funds for these products, so many have to create a logo on their own using graphic editors.
However, there is one more effective method creating a high-quality logo with a name for which you do not need high costs or design skills. To be more precise, Logaster offers visitors several options at once - you can use the logos prepared by us or design them yourself using the powerful functionality of our service. To do this, just enter the name of the brand and select its theme, then you will be offered dozens of possible options, each of which can be quickly edited (font, color, icon, text) and downloaded to your computer in one of the appropriate formats (PNG, PDF, JPEG , SVG).
As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos.
Examples of logos created on our website
As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos. We hope that our article has given you some tips on how to find the perfect dream logo for your project, which will help it achieve success and audience recognition.
We have collected examples of both the best company logos and not so successful ones. We will tell you why they have become so, and what they can teach us. But before we get started, here are a few important things about the company's logos and business. These basic principles will help you navigate the value of the logo in the organization's business, the connection with success and the cost of developing a logo:
The success of the company as a whole does not depend on the quality and thoughtful design. Any other sign would have been in place of the Apple logo,would the company be less successful? Hardly.
By itself, no one needs a logo. What matters is how and where you use it. Successful organizations use the logo at all points of contact with the customer. In this way, customers have an ongoing association with the company's products and the experiences they gain by interacting with the company.
- Profitable successful business/ high-quality expensive design - excellent!
- Profitable successful business / bad cheap design - bad!
- Unstable unprofitable business / high-quality expensive design - terrible!
- Unstable unprofitable business / bad cheap design - bad!
- A young business / inexpensive logo is fine!
So, now is the time to move from general principles to concrete examples. Let's start with samples, you can familiarize yourself with them in the next section of the article.
The best logos of firms and companies
We have selected for you the most striking examples of high-quality logos that have helped a number of companies become global leaders in their industries. These include brands such as:
General Electric
The logo of General Electric, one of the leading manufacturers of equipment, has remained virtually unchanged since the company was founded in 1892.
And why was it necessary to change it? The 'GE' initials, written in intricate script and framed by arcuate strokes, combine simplicity and efficiency - exactly the qualities that consumers expect from General Electric products. Moreover, the emblem, built around an art nouveau ornament, is reminiscent of the spinning drum of a washing machine, one of the most popular products companies.
JPMorgan Chase
JPMorgan Chase is one of the leading financial conglomerates and the largest bank with an asset value of an astonishing $2.35 trillion.
Moreover, JPMorgan Chase is the sixth largest public company in the world. In other words, it is a brand that speaks for itself.
Admittedly, the bank managed to accurately convey its dominant position with the help of the logo.
What makes the JPMorgan Chase logo recognizable and effective?
With a simple, bold typeface and minimal use of graphics, the JPMorgan Chase emblem conveys power and authority, as if to say, "If you don't pay on time, we'll charge you more late fees than you ever dreamed possible." Harsh, right? But one should not expect another attitude from such a serious organization.
If you are at least a little familiar with, then you do not need to explain what Facebook is.
Notably, Mark Zuckerberg's company was originally called The Facebook. But the article in the name did not last long, and the company itself made a real revolution in the Internet community, rapidly becoming the most popular social platform in the world.
The Facebook logo has the most valuable quality in graphic design - it allows you to instantly identify a brand. Taking care of maintaining a recognizable visual image, the company made only minor stylistic changes to its logo, leaving the main elements intact.
ExxonMobil
ExxonMobil is the largest oil company in the world, which brings astronomical profits to its owners and shareholders. Exxon and Mobil were once two different firms that decided to combine their knowledge and resources in 1998 (perhaps with the ambitious goal of establishing world domination).
Such a successful and reputable organization should have an appropriate logo! But in this case, as they say, something went wrong. The ExxonMobil logo, with its simple, uninteresting design, fails to capture the character of such a powerful brand.
Unfortunately, the logos of individual companies before their merger often look more distinctive and original than the emblem of the merged company.
What conclusion can be drawn from this story? Less is not always better.
I think millions of people will subscribe to my words if I say: “THANK YOU, AMAZON!”. Thanks to the Amazon Prime service, I can order absolutely anything and receive it within 48 hours (or even faster). And all this with free (well, almost free) shipping.
Knowing your own strengths, the online store masterfully reflected them in its emblem. See the arrow that stretches from A to Z? Symbolizing directional traffic, the arrow indicates that Amazon will deliver your order from its warehouse directly to your door. But that's not all the meanings contained in this simple icon. The arrow also resembles a smile, indicating that the company guarantees a high quality of service, making sure that its customers are satisfied.
Microsoft
Despite some missteps that have accumulated over the past few years (yes, Zune and Windows 10, we are talking about you!), Microsoft did a great job redesigning its logo in 2012.
The logo, which lasted from 1987 to 2012, was pretty good (I especially liked the O, which looked like Pac-Man), but left a lot to be desired in terms of design.
In terms of color, the new emblem looks much friendlier. And the one who came up with the idea to present the main products of the company in the form of four square windows is a real genius! The blue window symbolizes the Windows operating system, the red one represents the Office software suite, the green one represents the Xbox game console, and the yellow ... Yellow does not mean anything, but since the window cannot have three panels, we will assume that it is necessary.
And it's also worth noting that of all the companies on this list, Microsoft has the most trouble building a sustainable visual identity. Judge for yourself: every time the computer giant makes changes to its emblem, it looks completely new, as if it has nothing to do with the company's previous logos.
Nike is known not only for its sports shoes, but also for one of the best logos in the business world. The iconic Nike swoosh is a prime example of how a visual identity can play a huge role in building a reputation and transforming an ordinary company into a trusted, respected brand. If the Nike emblem was not considered something remarkable before, over time it has become a visual identification of sports culture.
In English-speaking countries, Nike's "swoosh" is known as the "swoosh". "Swoosh" is the sound we hear when an object rushes past us. Thus, this word denotes a sharp sound, speed and movement, which is successfully reflected in the curved shape of the logo.
The history of the Nike check mark is notable because it demonstrates the development of the logo from the “ugly duckling”, which no one liked before the “beautiful swan”, which attracts admiring glances.
The "parents" of the legendary BMW logo are the round Rapp-Motor emblem with a black silhouette of a horse and the Bavarian flag with its characteristic blue and white checkerboard pattern. This is how the familiar black circle appeared, inside which blue and white quadrants are located.
After the First World War, which ended with the Peace of Versailles, the company switched from aircraft production to the production of motorcycles and cars. The BMW emblem has remained virtually unchanged since 1917. The most noticeable transformation took place in 2000, when the logo gained volume due to the 3D effect.
mastercard
Back in 1966, Mastercard was known as Master Charge, and its first logo featured two intersecting circles (bright orange and yellowish red) with the words "Master Charge: The Interbank Card".
In 1979, the company shortened its name to the capacious MasterCard. New name - updated logo! The colors on the emblem have become brighter, and the font has become more solid. In 1996, the logo became voluminous: now "slits" appeared in the area where the two circles intersect.
FedEx
In 1971, the postal service's logo featured the company's full name, "Federal Express", slanted.
The emblem was made in patriotic red and blue colors, which evoked associations with the American government. Having gained popularity due to its original logo, the brand decided to say goodbye to it in 1994. The new design was as ingenious as the old one: hidden between the letters E and X is an arrow that indicates speed and accuracy as the main advantages of the postal company.
The first IBM logo was created in 1924 when Computing-Tabulating-Recording was renamed International Business Machines.
So the company's name acquired a more modern sound, and the 1924 logo became an updated version of the 1911 emblem, which was previously used by CTR. The sophisticated CTR logo, with its airy, ornate typeface, gave way to a cumbersome "International Business Machines" lettering (with an emphasis on the word "International"), which was placed inside a circle symbolizing the globe. In 1947, when the brand carried out a significant modernization of its technologies, the round emblem was replaced by the abbreviation "IBM", which was destined to become a symbol of the company. In 1956, graphic designer Paul Rand redrawn the letters, making them black and more massive. The new design emphasized the brand's qualities of stability and resilience. In 1972, Rand was commissioned to rework the look he had created. To create a dynamic and flexible image, the designer made "slots" on the abbreviation. This is how the famous "striped" emblem turned out, which IBM is pleased with to this day.
Despite the external diversity of all the above signs, they were all designed according to similar criteria, which made them so successful. These are the factors we will discuss next.
What can you learn from these logos?
What conclusions can an entrepreneur draw from reading the stories behind these logos?
Decide what your logo should communicate about the brand
The emblem should reflect the essence of your brand, emphasizing its most character traits. For example, looking at the logo of JPMorgan Chase, you immediately understand that we are talking about an influential company with a reputation that has been developed over the years. How does your logo characterize your business?
By the way, the majority of entrepreneurs, to one degree or another, FOR the correspondence of the logo to the business area, and only 16% do not consider such a requirement to be mandatory when creating a logo.
Don't be afraid to impress
Too pretentious, extravagant design is something that should be avoided at all costs. But at the same time, one should not be afraid to use the logo in order to boldly declare oneself and indicate one's place in the market.
Create a simple logo
This tip is a bit of a contradiction to the previous tip, but it's important to keep things simple and light when creating a logo. This concerns the number of colors used, the readability of the font, the number of elements. Look at the Nike logo for a perfect example of a simple yet effective logo.
Find a good concept and stick to it
Many companies (Apple, Johnson & Johnson, General Electric) do not change the logo once chosen for decades (and in the case of J&J, even more than a century!). But even while making seemingly significant changes to their emblems, such brands remain true to their previous design concept.
While it's never a bad idea to rethink your corporate style, try to find the designs that best describe your brand and use them as your guide. Buyers get used to the emblem, and over time they begin to strongly associate it with the company. Consistency in the development of the visual image will provide your brand with wide recognition in the long run.
Ready for another dose of inspiration? Then let's take a look at, which once again prove that graphic design is a separate art form.
Examples of beautifully designed company logos
Most logos carry some kind of message (for example, information about the quality of services provided by the company). We have collected dozens of corporate emblems that deserve to be called examples of highly professional graphic design. Share your opinions in the comments! What emblems made the strongest impression on you?
Which logo suits you?
If a high-quality but inexpensive logo is what you are looking for, then go to online service Logaster and design your logo in just a few minutes.
