Toshiba Japan. Toshiba: Japanese engineering genius

Toshiba Corporation- an electrical engineering corporation that produces electronic, energy and medical equipment.

Photo: https://www.toshiba.co.jp/worldwide/index.html

About company

Year of foundation

Toshiba was legally registered in 1938 under the name Tokyo Shibaura Electric K.K. In the process of merging with two companies: Shibaura Seisaku-sho and Tokyo Denki, in 1978 the company received its well-known name Toshiba Corporation.

Activities

Energy systems and solutions (Energy Systems & Solutions Company):

• large-scale power generation systems: nuclear power (PWR, ABWR) and thermal power;
• renewable energy solutions: hydro, geothermal and solar panels;
• energy storage, transmission and distribution: battery-based energy storage systems, fuel cells, electricity and gas meters (Landis+Gyr), autonomous power supply systems based on hydrogen (hydrogen cells charged by solar panels).

Infrastructure systems and solutions (Infrastructure Systems & Solutions Company):

• solutions for construction organizations: elevators, air conditioning systems, lighting and power supply of buildings;
• solutions for social and industrial infrastructure: water treatment plants, broadband broadcasting systems, highway solutions, disaster prevention systems, batteries, railway systems, automation and security systems, airport dispatch systems, industrial systems.

Storage systems and electronics (Storage & Electronic Devices Solutions Company):

• solid state drives SSD;
• NAND flash memory;
• solutions for data centers;
• discrete components;
• electronics for transport;
• sensors and image recognition systems;
• industrial electronics;
• mobile electronics.

Industrial ICT solutions (Industrial ICT Solutions Company):

• cloud computing;
• media analytics, speech and image processing, behavioral analysis;
• cloud computing;
• peripheral computing - data processing at workstations, allowing to optimize costs;
• media analytics, speech and image processing, behavioral analysis.

Toshiba Corporation in Russia

In 2001, the first Russian representative office of Toshiba was opened.

Later, in 2003, Toshiba CIA took charge of doing business in the Russian consumer market (since July 2015, it has been in liquidation).

In 2006, another Russian division of the corporation, Toshiba Rus, was formed, which became responsible for the b2b direction.

In the summer of 2017, it became known about the final departure of Toshiba from the Russian consumer market. Hiroaki Tezuka, General Director of Toshiba Rus LLC, announced this. According to him, the corporation stopped selling TVs, refrigerators and thermos kettles. He clarified that the latest Toshiba brand products were delivered to retail chains and distributors back in December 2014.

Also Mr. Tezuka added that on Russian market it was hard to work because of the high competition with Korean companies. In particular, the products of Samsung and LG accounted for 70% of the TV market, while Toshiba - only 10%.

Manufacturer Toshiba air conditioners, a Japanese corporation of the same name, is widely known in Russia (and throughout the world) as one of the leaders in the development of electronics, communications and computer systems, medical equipment and so on. High-tech and very reliable devices of the brand are famous for their durability and consistently high - truly Japanese - quality.

This fully applies to all climatic devices that come out under this brand, although such equipment is just one of the many activities of the company (and its range of interests is wide). Toshiba split-systems are an excellent assembly, the widest functionality, as well as ideal operating parameters and characteristics that allow the equipment to adapt and work properly in any, even the most difficult weather conditions.

The corporation carefully controls and bears full responsibility for the highest quality of its products. The service life of any system of this brand is at least 15 years - an amazing result, especially when you consider that many other brands can guarantee a maximum of 10.

There is nothing surprising in this: the entire electronic filling, the "brain" of these devices - the most intelligent, but also the most vulnerable and breakage-prone part of any device - is developed only by the company's engineers and produced only at its own factories. Moreover, Toshiba provides high-quality electronics not only to itself, but also to many other famous brands.

That is why Toshiba air conditioners can be considered flagship devices and a recognized standard of climate technology.

History of Toshiba Air Conditioning Company

And the founders of the future empire producing Toshiba air conditioners were two well-known Japanese inventors: mathematician and astronomer Hisashige Tanaka and electronics pioneer Ichisuke Fujioka.

Tanaka founded a telegraph equipment company back in 1875. It is this year that is considered to be the beginning of the birth of the future Toshiba corporation. By 1899, the Shibauro Electric Company (namely, that was the name of the enterprise) became the leader in the production of heavy electrical equipment in Japan.

And Fujioka specialized in the production of incandescent lamps and other lighting equipment, presciently assessing the possibilities and future prospects for the development of electricity even before it completely conquered the world and made it dependent on itself. His company was called Tokyo Electric Company.

In 1939, these two giants of electrical technology of the time merged their activities and became known as the Tokyo Shibauro Electric Company. The joint work was more than fruitful and brought brilliant results, making the corporation known to the whole world. She owns the development of many electronic innovations of those years: microwaves, transistor receivers, a computer, and so on.

By the 1970s, the company boasted a wide and varied range of products and many factories located in different countries. And in 1978, it received its final name, under which it is known today - Toshiba.

Initially, and to this day, it was and remains a pioneer of innovative developments in various fields, including the climate sector. In particular, it was this company that was the first to launch on the market a household split system, a device equipped with a microprocessor, inverter devices, a digital inverter air conditioner and many other inventions.

Toshiba air conditioners today

On the this moment Toshiba Air Conditioning is a branched corporation with offices and subsidiaries all over the world, and Toshiba air conditioners are successfully sold in more than 120 countries. Manufacturing sites in Japan (Fuji plant), China and Thailand, own R&D and training center, 1200 patented designs, numerous awards and international recognition for energy-saving technologies and environmentally friendly production facilities.

Tosiba began the development of the climate industry in 1930 with the release of a hermetic compressor for refrigerators. And today it is represented by an extensive line of various equipment, starting with systems for domestic use and ending with semi-industrial, and besides a whole range of components (compressors, inverter units).

Two-component wall and multi-split systems with options for indoor units, cassette, channel, floor-ceiling (console), multi-zone VRF systems - high technologies and innovative developments of Japanese engineers are aimed at meeting the individual needs of each client. Each of these types of Toshiba air conditioners has its own set of performance characteristics, capabilities and consumer properties.

Why Toshiba air conditioners?

The history and achievements of the corporation with many years of experience are a guarantee of the highest quality, perfection and exceptionally professional performance of Toshiba air conditioners produced by it, which have a lot of advantages over systems from other manufacturers:

• 1. use only the most advanced and modern developments, solutions, environmentally friendly materials;
• 2. record-breaking economical, absolutely reliable, durable and virtually silent inverter technology from their inventor;
• 3. unique, diverse, multi-stage systems for self-cleaning and purification, ionization, deodorization of the outgoing air, which have the efficiency of professional equipment and have no analogues on the market;
• 4. highly intelligent self-diagnostic, control and automation systems developed and implemented by the manufacturer;
• 5. impressive performance of Toshiba air conditioners - with one of the highest efficiency ratios on the market;
• 6. wide functionality of devices, including many options and different modes for any situations and occasions, including those designed specifically for children's rooms;
• 7. big network authorized service centers throughout Russia;
• 8. Huge assortment.

The Epoch of Climate online store offers Toshiba products for every taste and budget. Whatever the challenges faced by the climate technology you need - Toshiba air conditioners will do great!

Toshiba company, its history and activities.

Toshiba earnings and performance. Representative office of Toshiba in Russia.

Section 1. History Toshiba

Section 1.1. Growth of a global giant

Section 2. Company activities

Section 2.1. Toshiba Performance

Section 2.2. Toshiba strategy

Section 2.2.1. Organizational management structure at Toshiba

Section 2.2.2.

Section 2.2.3.

Section 2.2.4.

Section 2.2.5.

Section 2.2.6.

Section 2.2.7. Development of the regional market

Section 3. New technologies

Section 3.1. Inventions and technological breakthroughs

Section 4 Message from President Norio Sasaki

Section 5Toshibain Russia

Section 6. Toshiba in the Guinness Book of Records

Section 7. Toshiba in the 21st century

Section 7.1.

Section 7.2.

Section 7.3.

Section 7.4. Toshiba air conditioners

History of Toshiba

Toshiba Corporation (Tokyo Shibaura Electric Co., Ltd.) was established in 1939 from two companies: Tanaka Engineering Works and Hakunetsu-sha & Co. "Tanaka Engineering Works" (1875) - the first manufacturer of telegraph equipment in Japan. The founder, Hisashige Tanaka (1799-1881), was well known in his youth for his own inventions, such as mechanical puppets and perpetual clocks. Shibaura Seisaki-Sho, the owner of Shibaura Engineering Works, established his company as one of Japan's largest electrical equipment manufacturers. "Hakunetsu-sha & Co" (1890) - the first factory in Japan for electric incandescent lamps. After diversification, the company developed as a manufacturer of consumer goods. In 1899, the company was renamed Tokyo Denki (Tokyo Electric Co.). In August 2011, the company announced a joint venture with Sony, Hitachi and the Japanese public-private company Innovation Network Corporation of Japan to produce computer screens for portable equipment. Established in 2012, the JV (70% to INGJ) is expected to be the largest player in the market with annual revenues of $6.6 billion.

Story Toshiba originates in the last century. To be more precise, in 1875, Hisashige Tanaka founded the Tanaka Engineering Works, located in Tokyo. Tanaka was a real genius, for which he was nicknamed the "Edison of Japan" (according to some sources, he was called the "Edison of Asia"). At different periods of his life, Tanaka was actively interested in mathematics, astronomy and many other disciplines. He created a light source capable of emitting a glow 10 times greater than that of a good candle, and developed a spring watch. Hisashige participated in the creation of locomotives, cannons and even steamboats. It is believed that the real glory of the Japanese genius was brought by mechanical dolls that amazed everyone with their perfection.

In 1890, Ichisuke Fujioko founded the Hakunetsu-Sha company, which was closely involved in electricity. By 1899, she had developed special incandescent lamps that had no analogues in Japan. After that, the company was renamed Tokyo Electric Company. How did Toshiba come into being? It's all about the merger between these companies.

True, it happened only in 1939, and up to that moment they had managed to make a number of notable achievements. So, it is known that at the beginning of the 20th century in Japan, not a single company was engaged in the production of its own refrigerators. Tanaka Engineering Works was just one of those companies that decided to break this unpleasant status quo. True, by that time it was called differently - Shibaura Engineering Works. Work on the manufacture of the first Japanese refrigerator was started by the company in 1929, and by 1930 the first results appeared - the first Japanese electric refrigerator was created. Here the most interesting begins. The thing is that this refrigerator was very much like the brainchild American company General Electric. And there is nothing surprising in this. If you look closely, in almost all industries, the Japanese start with copying. And only then gradually move on to the production of their products. So it was here.

It should be noted that not without technical innovations. So, the engineers from Shibaura Engineering Works did everything in their power to make the refrigerator as quiet as possible (for that time), and this required major changes to the design of the model. However, this was the only bright spot in the development of Shibaura Engineering Works. If we talk about the result as a whole, then the refrigerator was inferior to overseas competitors in almost all respects. But this is also one of the trends of Japanese industry. Start small.

Already a few years after the first pancake, which is known to come out, Shibaura Engineering Works introduced a new refrigerator model. This time, the refrigerator was entirely developed by the company itself, and there was no question of any copying. However, count on big market The company still didn't have to. At that time, only rich people could have refrigerators in Japan. It was a real luxury item.

Another couple of years passed and Shibaura Engineering Works introduced a new (already) revolutionary refrigerator, which stood out for its unusual design. Engineers placed the compressor and evaporator of the refrigerator in its lower part, which was quite unusual for that time. Gradually, the company begins to become a recognized player in the Japanese refrigerator market.

Even before the merger with Tokyo Electric Company, Shibaura began manufacturing washing machines and vacuum cleaners. And in 1939, an important merger for both companies takes place. The resulting company is named Tokyo Shibaura Electric Company. The company was popularly known under the name Toshiba. But officially it became so called only in 1978. By the way, the name itself comes from the capital letters of the names of both companies.

Prior to the outbreak of World War II, Toshiba was able to expand markedly through a series of acquisitions. In particular, the company bought such enterprises as Nippon Medical Electric Co., Toho Mining Co., Shibaura Mazda Industry Co. and Tokyo Fire Brick Co. By this time, the combined company could boast of a number of developments significant for Japan, among which the following should be highlighted: X-ray tubes, radio lamps, double-filament electric lamps, cathode-ray tubes, radio receivers, the first fluorescent lamps, radars. In general, the range of the company's activities was already quite wide at that time. No wonder that today Toshiba covers almost all significant areas in home appliances and electronics.

The company survived the Second World War quite steadfastly. No, of course, she couldn't prosper at that time. Moreover, Japan lost. The standard of living fell sharply. Problems rained down on the business from all sides. Firstly, people simply did not have the money to buy expensive goods, and secondly, many enterprises by that time were either destroyed or empty. All production had to be built anew. And Toshiba did it. Perhaps this was facilitated by the fact that the company was engaged in the production of products not only for ordinary people but also for military purposes. So, at that time, very good radars and radio transmitters came out of the bowels of Toshiba, which provided demand. Moreover, even after the defeat in the war, since these things were needed even by the Americans who occupied Japan. Household appliances and electrical equipment also have not gone away. The company tried to satisfy at least the minimum demand.

Growth of a global giant.

The 1950s got enough important time For the company. During this time, she developed Japan's first TV transmitters and radio relay systems for TV transmission, electric rice cookers, transistorized television receivers, and microwave ovens. In general, the time was quite productive.

Already in the 70s, it became clear that Toshiba was a diversified company that covered a large number of different industries. There were household appliances and electronics, and then the company entered the information technology market. Here, the Japanese managed to successfully develop not only individual chips, but also present final solutions, both in the field of personal computers and software.

In 1978 the company was renamed. Now it has become known as Toshiba. Officially. And here there was one small change in her activities, which simply cannot be ignored. Toshiba is starting to focus especially on new technologies. Some computer technologies are constantly being developed in the bowels of the company: DRAM memory chips, personal computers, software. It even got to the point that in 1985 Toshiba introduced the world's first IBM-compatible portable computer. Many believe that this was the very first laptop in history. In fact, portable computers appeared before that. Both IBM and small company Osborne, who managed to create a truly portable computer. The problem was that the Osborne computer looked very remotely like a laptop. And to be honest, he didn't look like him at all. It rather resembled a conventional modern computer case, which had a small screen and keyboard. But Toshiba has really created a device that can be called the first laptop.

Today Toshiba is one of the largest laptop manufacturers. But besides this, the company is actively engaged in other technologies, among which, of course, there are (yes, do not forget that this is a Japanese company) robots. So, at the moment, the company already has several models of various robots for the home. One of them is proudly named ApriPoco and is designed to simply replace all the remote controls in the house. The robot not only has its own memory, but also knows how to remember the actions of a person, in order to then follow his commands, for example, turning on the TV.

Another robot model - ApriAlpha - allows you to perform a wider range of tasks. This robot is able to read you new letters that came to your email address, weather information, news. In addition, it has a number of additional features that can be attributed more to entertainment. In general, when it comes to robotics, Toshiba lags far behind a number of other companies such as Sony, Honda and Toyota. But it's not so scary. They are all Japanese anyway. And, of course, open to any cooperation.

If we talk about the current position of the company, then it must be noted that in its structure it resembles keiretsu. At the same time, Toshiba is divided into approximately 10 independent companies serving their destinations. Naturally, with the complete independence of each of these ten companies, it is worth noting that they are subject to the same management.

All over the world, Toshiba appliances are used by completely different people. Someone prefers vacuum cleaners from this company, someone prefers washing machines, and someone prefers laptops. With such a wide coverage, the Toshiba brand does not become weaker or diluted in the eyes of consumers. And this is one of the most important achievements of the Japanese.

Financial position Toshiba before the crisis was quite stable. The company ended 2008 with a revenue of $76 billion and a profit of $1.2 billion. Obviously, now the Japanese company is already not feeling so good. But it is safe to say that she will survive the crisis.

1875 Hisashige Tanaka opened a plant for the production of telegraph equipment in Shimbashi, Tokyo.

Kurume Public Education Department

1890 Ichisuke Fujioka and Shoichi Miuoshi founded Hakunetsu-sha & Co., Ltd. in Kyobashi, Tokyo.

The company produced Japan's first electric incandescent lamps.

1894 The production of Japan's first hydro-turbine power generators (60 kW) was launched.

In Japan, the production of the first electric fans began.

1895 Release of the first induction motors in Japan.

1915 The first X-ray tubes were produced in Japan.

1919 In Japan, the production of the first radio tubes began.

1921 Invention of the double filament electric lamp, one of the six greatest inventions in light bulb technology.

1924 Experimental production of cathode-ray tubes has begun.

In Japan, the production of the first radio receivers began.

1930 Japan mastered the production of the first washing machines and refrigerators.

1931 The first vacuum cleaners were produced in Japan.

1936 Completed the development of Japan's first 150 kilowatt broadcast transmitter for NHK.

1939 Tokyo Electric Company merged with Shibaura Engineering Works Co., Ltd. and Tokyo Shibaura Electric Co., Ltd. was established.

1940 In Japan, the production of the first fluorescent lamps began.

1942 In Japan, the development of the first radars has been completed.

1949 In Japan, the development of the first unipolar mercury rectifiers with a current of 1500 A and a power of 1000 kilowatts has been completed.

1952 Completed the development of Japan's first TV transmitters and radio relay system for TV transmission.

1953 Production of Japan's first 72,500 kVA umbrella hydro turbine generators began.

1955 Japan's first electric rice cookers are launched on the market.

1957 The development of aurora tracking radars and radars for observation of the scattering phenomenon has been completed.

1959 In Japan, the first television receivers based on transistors were developed.

The first microwave ovens were developed in Japan.

1963 In Japan, the development of the first 12,500 kW turbine generator for a nuclear power plant has been completed.

Transmitters for satellite communications have been developed.

1964 Developed one of the world's largest centralized remote control system for electrical substations for bullet trains of Tokaido Shinkansen

1967 The world's first device for automatic reading of postal codes was developed.

1968 Developed 100,000 gauss superconducting electromagnet, the most powerful in Japan.

1970 The world's first color videophone was developed.

1971 The world's first widescreen IC color TV was launched on the market.

1972 Completed the development of Japan's first 700,000 kW turbo generator.

The world's first color TV set with black-band type cathode ray tubes was launched.

1975 Celebration of the 100th anniversary of the founding.

The development of a 1 million kilowatt turbo generator, the largest in Japan, has been completed.

1978 An experimental medium-sized relay satellite, Yuri, was launched.

The first Japanese text editor is released.

1979 The development of the world's first system for forming a data file on optical disks has been completed.

1982 Developed Japan's first magnetic resonance imaging (MRI) systems.

1983 Started commercial production of the world's first optical reader capable of reading Chinese characters.

1984 The construction of the new headquarters of Toshiba Building is completed.

The operation of an experimental 50 kW fuel cell power plant, the largest in Japan, has begun.

1985 Developed Japan's first transceiver for high definition television (HDTV) systems.

A 1-Mbit CMOS DRAM (CMOS DRAM) has been developed.

Superconducting MRI systems have been developed.

The world's first portable computers were released.

1986 A 4-Mbit dynamic RAM has been developed.

1988 A 16-Mbit dynamic RAM has been developed.

1989 The laptop, "Dynabook", is released.

1991 The world's first 4 Mbit NAND-type electrically erasable programmable read-only memory (EEPROM) has been developed.

1992 Developed the world's first 16-Mbit NAND-type EEPROM.

A technology has been developed for converting chlorine-containing plastics into fuel.

1993 Produced the first prototype of the world's smallest MOSFET with a gate length of 0.04 microns.

1994 A mini laptop, the "Dynabook SS", is released.

1995 Began industrial production cathode ray tubes with microfilters, the world's first CRT with a filter using three primary colors.

Developed high density optical disc, DVD

DVD standardized

1996 A mini-notebook, "Libretto" is released.

Released DVD video player and DVD-ROM drive.

1997 Released pocket handheld communicator with built-in PMR, "GENIO"

1998 Started production of flat TV, "FACE".

The world's first LSI for compression and expansion of graphic data in MPEG 4 format has been developed.

1999 An internal company system has been introduced.

The production of the most silent MRI scanner was launched.

The Air Conditioning Equipment Division has been reorganized into a joint venture with Carrier, Toshiba Carrier Corporation.

2000 125 years have been celebrated since its founding.

Production of satellite digital TV.

2001 The industrial production of the world's first HDD and DVD video recorders began.

2002 A joint venture was established with Matsushita Electric Industrial to combine and unify LCD production.

The world's first networked household appliances have been developed.

Developed the world's first 65-nanometer (nm) CMOS process technology for the LSI DRAM system.

2003 2 Gigabit Isolated NAND Flash Released.

High-definition TV released in Japan, expandable to accept terrestrial digital broadcasts.

The "Company with Committees" system was approved.

2004 The company has joined the UN global agreement.

Developed 0.85 inch HDD, the smallest in the world.

4 Gigabit Isolated NAND Flash Released.

Developed the world's smallest fuel cell based on the direct decomposition of methanol (DMFC) with a power of 100 MW.

Jointly developed with Canon Inc. SED (Electronic Emitter Conductive Surface), a new generation of flat panel displays.

2005 8 Gigabit NAND Flash ROM Chip Developed with SanDisk Using 70nm Process

2006 Announced the release of the world's first HD DVD players and tape recorders, as well as an AV laptop with an HD DVD drive.

Acquisition of Westinghouse's nuclear division.

2007 A 320-section dynamic 3D CT system has been developed that captures complete images of the heart or brain in just one rotation.

The total sales of notebooks amounted to 60 million.

Activity of the company

The main activities of the company are: Digital Products - 3G cell phones, LCD TVs, projectors, personal computers, POS-terminals. Electronic Devices & Components - electronic components, power electronics, CMOS matrices, X-ray tubes. Social Infrastructure Systems - products, systems and solutions for energy, industry, transport and public infrastructure, including: Power Systems Company - nuclear fuel processing plants, equipment for hydro, thermal and geothermal power plants, transformers, fuel cells. Industrial Systems Company - industrial computers, automatic letter sorting systems, Information Systems for transport, devices and instruments for control and measurement. Social Infrastructure Systems Company - solutions for water treatment and water treatment, power distribution systems, telecommunications systems, air traffic control systems, radar systems and navigation equipment. Toshiba Elevator and Building Systems Corporation - elevators and escalators. Toshiba Solutions Corporation Toshiba Medical Systems Corporation.

Toshiba Performance

Company revenue in 2008-2009 fiscal year(ended on March 31, 2009) - $66.239 billion (down 1.3%), net profit- $-3.420 billion (down 406.5%). Losses are associated with the refusal to continue the production of HD DVD players and recorders - Toshiba lost in the so-called. "format war" of Blu-ray technology.

Toshiba strategy

1. About the company Our goal is to improve the quality of life. Since its founding, Toshiba has been committed to improving the quality of life for all people. Since 1875, Toshiba has had this goal in mind in developing everything from light bulbs to portable computers. And now the creation of new medical equipment is carried out under the motto Created in the name of life, which reflects the desire to improve living conditions for patients, doctors, and administrative workers. This tradition was most evident in the course of cooperation between the founding firms of Toshiba: Tokyo Electric Company and Shibaura Engineering. Through the combined efforts of the two medical device firms (now merged as Toshiba), one of the first X-ray machines was developed as early as 1932, helping physicians deal with an outbreak of tuberculosis in Japan. Today, Toshiba's imaging technologies, combined with powerful, patient-friendly equipment, continue to save lives and keep people around the world healthy. The company is one of the world leaders in the supply of medical diagnostic imaging systems in the following areas:

* Computed tomography * Magnetic resonance imaging * Angiography * Ultrasound diagnostics * Radiography

Toshiba imaging systems are designed to achieve ultimate goal: They help patients regain their health. The Designed for Life principle that guides Toshiba's systems development also applies to its service, technical support and training for medical professionals. Toshiba constantly interacts with customers to continuously improve their products. With powerful technologies, remote hardware diagnostics and dynamic computer training programs, Toshiba services reduce operating costs, minimize unplanned downtime and control the quality of patient care. Through an extensive international network of nearly 100 branches and subsidiaries around the world, with more than 186,000 employees, Toshiba provides its customers with a powerful technical support. A strong R&D structure enables Toshiba's Medical Systems Division to thoroughly understand market needs and respond quickly to changes.

Organizational structure management at Toshiba

Employees

Basic principles

* Respect for human rights

* Diversification and active participation

* Support for different work styles

* Fair evaluation and attitude

* Development of staff capabilities

* Occupational health and safety

Non-Discrimination Policy

In order to support the development of organizations that are inspired by the spirit of respect for human rights and value a diversified and creativity, the Toshiba Group conducts human rights training for all its employees.

The Toshiba Group Code of Conduct establishes our principles: comply with all relevant laws and regulations, respect human rights, prohibit all discriminatory practices, and prevent the use of child and forced labor. The norms require respect for diversity of values, individuality, non-interference with the privacy of an individual, non-discriminatory behavior based on racial, religious, gender, nationality, physical, age differences or sexual orientation, as well as physical violence, sexual harassment, use official position and other similar actions that ignore the self-esteem and individuality of other persons.

In addition, our participation in the UN Global Compact is another aspect of our support for universal principles regarding human rights and human resources and our determination to translate these principles into action.

HR policy

In 1973, Toshiba adopted a human resource management policy (hiring, evaluation, treatment of employees, etc.).

Human resources management policy (excerpt)

* Human resources are our most valuable asset

We empower employees to reach their potential and encourage them to develop their capabilities to maximize their performance.

* Use and improvement of human resources

We try to put the right employee in the right place in order to make the best use of their capabilities.

* Wherever we work, we always keep social moral standards in mind

We respect human rights and ensure that business decisions are made based on objective criteria; our company does not allow any discrimination against any part of society (for example, based on gender, race, age, nationality, religion or physical characteristics). Wherever we operate, we ensure compliance with applicable laws and regulations and respect local customs, culture and social norms.

Basis for respect for human rights and non-discrimination

Based on a policy of respect for people, diversification and non-discrimination, Toshiba works to raise awareness of the importance of respecting human rights through human rights education.

Assistance Structure

In accordance with the above policy and the chart shown below, the Corporate Human Rights Committee of each group company prepares and implements a specific training plan to raise awareness of human rights.

Structure of the Corporate Human Rights Committee of Toshiba Corporation.

Training and educational activities in the field of respect for human rights and non-discrimination

The Toshiba Group has translated the Code of Conduct into 15 languages ​​and has taken steps to implement it among Group employees around the world and in all countries where the company operates.

In 2008, marking the 60th anniversary of the adoption of the Universal Declaration of Human Rights on December 10, 1948, the Toshiba Group committed itself to further raising awareness of human rights. Each employee was asked to evaluate their capabilities and attitudes towards human rights and take the lead in creating a highly motivated and optimistic work environment, where there is no place for any discrimination.

Prohibition of forced and child labor

The Toshiba Group is committed to creating a work environment that promotes respect for human rights, diversification and creativity. As a member of the UN Global Compact and in line with universal principles of human rights and the right to work, the company is committed to comply with all relevant regulations and laws, respect fundamental human rights and ensure non-discrimination, child labor and forced labor.

Relationship with the trade union

Toshiba supports a good relationship with the Toshiba union, which represents the interests of our employees. The management and representatives of the trade union periodically hold negotiations and discuss the working conditions of employees and other issues.

At the Toshiba Group Labor Conferences, held every six months, the company discusses business policy the Toshiba Group with representatives of the Trade Union Association of the group with which Toshiba and the Toshiba Group in Japan are closely affiliated.

Toshiba group companies operating overseas hold discussions with their unions or employee representatives in accordance with the laws and regulations of the countries in which they operate.

Guarantee of the right to work

Toshiba endorses freedom of association and the right to bargain collectively between unions and employers by participating in the UN Global Compact. In addition, in accordance with the agreement with the Toshiba Union, the trade union organization has the right to freedom of association, the right to collective bargaining and other rights.

Protection of personal data of employees

Toshiba receives and uses employees' personal data only after their prior permission to use such data. The Administration and Human Resources departments play a leading role in ensuring strict control over the use of employees' personal data.

In addition, there is a data retention period for the personal data of job seekers, and this data is perfectly protected and is used strictly for the purposes for which permission was obtained for its use.

Prevention of sexual harassment and abuse of power

The Toshiba Group Code of Conduct, which defines a code of conduct for management team and employees, requires respect for diversity of values, uniqueness and non-interference with the privacy of an individual, non-discriminatory behavior based on racial, religious, gender, national, physical, age differences or sexual orientation, as well as physical violence, sexual harassment, abuse official position and other similar actions that ignore the self-esteem and individuality of other persons.

In accordance with this policy, employment regulations and personnel agreements prohibit sexual harassment and malpractice, and impose disciplinary sanctions on those responsible for such violations.

Working hours

Determining the day when an employee must leave work at the end of a normal working day

Each enterprise has set a day when each employee is required to leave the workplace at the end of a normal working day.

Measures to be taken in case of processing

In accordance with the Industrial Safety and Health Act, Toshiba monitors the health of employees who work overtime by conducting additional medical screenings.

Toshiba - company development strategy in times of crisis and presentation of new models

On October 23 and 24, 2008, Toshiba held a big conference in Berlin, where they presented their new flagship product - Portege R600. Representatives of the company shared their vision of the company's development. The conference was organized specifically for representatives of the EMEA region. Russian journalists were invited by a separate group.

The first evening was held beautiful presentation new models. It was held in a restaurant on the top floor of a 25-story tower of the business center, from which a wonderful view of the surroundings opened. It should be noted that during this trip, both the organizers and the participants were drawn to higher places. However, let's leave cultural program aside and talk about why Russian journalists were gathered in Berlin: about the presentation of new models and the company's strategic view of the future. Unfortunately, we were not able to get all the presentations from the event, so some of the slides were filmed on the camera from the screen and then processed. We apologize for the poor quality of these slides.

Toshiba and the global crisis

Almost the entire second day was devoted to presentations, and they were devoted not only to technological announcements of new products, but also to stories about Toshiba's behavior and development strategy in the current economic situation.

The first speaker was Pieter Paul Ickx, Vice President of Marketing, Toshiba Europe GMBH, Emerging Markets. By the way, this slide shows exactly which regions the company refers to this group. He began the presentation by showing a rather long video dedicated to the main types of Toshiba products. The video is focused, let's say, on end users and talks about the areas in which the company operates. Toshiba has a fairly wide range of activities, including a lot of markets for professional equipment, such as medical equipment. Toshiba is one of the world's leading manufacturers of equipment for the nuclear power industry, operates in the semiconductor market and in many other areas of the economy. Obviously, the commercial had exactly this goal - to show that Toshiba operates in a very large number of markets, both consumer and professional, and is in a fairly strong position in all of them.

On the slide shown, you can roughly see in which areas of the economy Toshiba operates, and what role this or that direction plays in the overall activities of the company.

Paul X noted that more than 50% of Toshiba's business is concentrated in Japan, but the company is active around the world. At the same time, emerging markets account for a significant share of sales, and Russia and the region as a whole occupy one of the leading positions, so Toshiba pays serious attention to them.

By the way, in a private conversation with Paul, we raised the question of why the Russian market is still regarded as an Emerging market (in translation - emerging markets). According to Paul, this phrase does not mean an "underdeveloped market", but a market of new opportunities, which is still ready to accept something new, which is able to actively develop and change.

Further, Paul X dwelled on the crisis. So far, the crisis has mainly affected financial institutions and does not affect end consumers. Most likely, it will hit them too, but it may be possible to avoid a strong negative impact on retail markets. Therefore, if manufacturers continue to develop and produce products, and consumers continue to buy them, then the economy will not slow down, and the crisis will not develop. A lot depends on whether panic spreads through the market or not. At the same time, Paul X emphasized that Toshiba does not intend to turn off innovative activity and will continue to place significant emphasis on creating and bringing to market new technologies.

This slide shows the four main characteristics of a company that reflect its stability:

* manufacturing, not a speculative company

* 130 years of history

* high degree of business diversification

* innovative business development model

Toshiba believes that its status as a sustainable and innovative company will enable it to maintain its market position and continue to operate.

From the crisis, let's move on to the company's prospects, to how the company sees its activities in a strategic perspective. The main strategy of the company has always been innovation. The desire to develop, including technologically, is the key to successfully working and moving forward, even in times of crisis. The next slide shows the three main areas where innovation is key to a company's success in the marketplace.

As you can see, there are three main areas: innovation in sales and marketing, innovation in production and supply, innovation in research and development. At the same time, the company is trying to integrate all three areas so that they develop not separately from each other, but together. This allows more efficient solutions to be found.

However, as Paul X noted, often in the process of creating a product and promoting it to the market, there is a conflict of several priorities. He proposes to resolve this conflict by the following ingenious method.

We must set ourselves higher goals, then those priorities that seem contradictory, in fact, will work simultaneously.

Finally, the last aspect Paul X touched on is the EMEA region. This region is developing dynamically and provides a lot of opportunities for development. According to him, very high hopes are pinned on this region.

In conclusion, Paul X emphasized that in the current economic situation, Toshiba will not change its priorities. The company will continue to develop, invest, create and bring to market new technologies, release new interesting and innovative products.

Future-Proof Toshiba Technologies

Domenico Gargarella and Artem Babikov were next. They talked about new promising developments and technologies that Toshiba has and that it is promoting to the market.

Toshiba has four large research centers in the world. First, it is the main center in Japan, Kawasaki, where the construction and design of the company's models is developed, as well as advanced research. The second research center is located in the USA. Finally, two research centers are located in the UK, in Cambridge and Oxford.

As part of the presentation, four extremely interesting promising developments of the company were described.

Gesture control. The objective of the project: to teach the computer to recognize and understand user gestures so that the user can control it simply through certain gestures.

Model of the human body. The objective of the project: to teach the computer to adequately and realistically simulate the movements of the human body.

Reconstruction of deformable surfaces. The project has much in common with the previous one. Its purpose is to teach the computer to understand how the surface of an object changes as it moves. As an example, a dress was used, how its shape changes when moving.

Finally, the last two projects are the creation of 3D scenes and models. The objective of the project: to teach the computer to build realistic three-dimensional models of real objects, which can then be used in other activities.

Gesture control system

First, let's talk about technology that is already appearing on the market, in modern Toshiba products - computer control with the hand.

The system is very interesting. It is able to recognize the user's hand (highlighting it on the image received from the camera), tracks its movements on the screen and recognizes the gestures through which control is exercised. The system is even able to identify the hand being controlled and not be distracted by other hands in the frame. Moreover, he can recognize a hand in difficult conditions (for example, highlight it in conditions of not very good lighting against a background of books with an abundance of different colors and shadows, etc.).

So far, the system can recognize only a few gestures, for example, a fist (and its movements), a raised thumb (select), an open palm (stop, cancel).

The presentation showed a scene titled "Minority Report Movie Without Gloves." In the film, the hero of Tom Cruise, wearing special gloves, selected, looked through the videos hanging in front of him in the air. As you can see, Toshiba specialists have already achieved similar results. In particular, you can show the computer with hand gestures that you need to change the scale of the image or move the picture to another part of the screen. Unfortunately, the photo does not convey the dynamics of the process. In fact, this is a frame from the presentation, during which the user constantly resizes the window with the movie "Minority Report".

After the demo videos, the presenters staged a live demonstration. In particular, Dominico selected a video from the gallery with his palm and launched it for playback.

During the presentation, we were shown both the simplest examples (playback control) and more complex ones (for example, selecting a video from the gallery and viewing it).

It should be noted that the recognition system requires a lot of hardware resources. For stable system operation, Toshiba uses a specialized multimedia processor, HD Quadcore. This is a quad-core processor that takes on some tasks, one of which is gesture recognition. At the same time, the task is quite resource-intensive - it loads a specialized processor and raises the CPU usage from 4% to 24% (the laptop is a new and powerful Qosmio). In the upper right corner is the QuadCore load diagram (the processor is 100% loaded), on the left is the CPU load.

Promising 3D projects

Firstly, it is a technology for creating a three-dimensional copy of an object. It is achieved by photographing an object from different angles, after which the computer builds a three-dimensional model of the object using a set of two-dimensional images.

As you can see, quite a lot of practical applications of this technology can already be identified. The 3D model allows you to study appearance object without holding it. This opens up a lot of opportunities across a range of industries.

New Toshiba Products and Applied Technologies

We talked about promising projects and technologies of Toshiba, now it's worth talking about the applied technologies that users will see in the company's modern products.

First, Toshiba introduced the USB sleeping charge. Even if the system is turned off, it can still charge mobile devices such as a cell phone or music player via USB. This can be handy for mobile users.

The second technology that is widely represented in the market and has already become mandatory for enterprise-class laptops is the hard drive protection system. An accelerometer is built into the motherboard, which tracks the movements of the laptop.

If the laptop starts to fall, the system quickly parks the hard drive heads. The system works with a special utility that shows the status of the disk and, in particular, in this utility, you can adjust the sensitivity to avoid accidental activation of the sensor. In addition, there is a special shock-absorbing frame around the laptop, which also protects it.

Next, service utilities were presented that optimize the software part of the laptop. Toshiba Service Utility is an update manager that allows you to update your laptop drivers and utilities in almost no time. automatic mode.

The second utility, TEMPRO, is designed to optimize the laptop and configure various settings.

Finally, SD Security Token technology is introduced for business segment models.

The bottom line is that the system generates a special security code on the SD card. By inserting the card into the card reader, you can get into the laptop and see the contents of the encrypted hard drive, even if the password is forgotten. The technology should help administrators in a firm who keep track of their fleet of laptops. This solution reminds us of the old technology of working with smart cards. In principle, it seems to us that the solution has too many limitations, for example, the need to store SD cards for each laptop.

The next important technology, also related to security, is face recognition technology.

The laptop can recognize the owner, who just sat down at the laptop, and not require him to enter a password. There is also such interesting feature: if the owner moves away from the laptop and someone else sits down, the laptop, having recognized this, will be blocked and save the image of the one who was sitting at it.

This slide shows the recognition process - how exactly the system recognizes the owner. In fact, the process of face recognition is not as simple as it might seem.

Finally, one of the promising technologies is the HD QuadCore processor. As already noted, this is a specialized multimedia processor optimized for certain types of calculations. QuadCore can be used in a fairly large number of cases. For example, when calculating user videos shot in high resolution.

The second use mentioned is indexing user videos to create a gallery of screenshots from videos. In the future, the gallery greatly simplifies the work with videos - you can easily find the one you need and view it.

By the way, since we are talking about the gallery, this is the functionality that it can provide.

Controlling the playback of videos from the gallery using gestures is also one of the functions that the multimedia processor performs.

Recognition is also entrusted to him. At the moment, it recognizes three states of the palm.

Fist - control (analogue of the cursor, you can drive with a fist), a raised finger - OK, an open palm - stop.

Finally, the last technology we talked about is Real-Time Upconvert, which also uses the capabilities of HD QuadCore. This technology resamples the DVD image in order to increase the detail and improve the display of video on a high-resolution screen. When you watch a DVD movie on a large HDTV, the compression algorithm used in the DVD will produce artifacts, as a result of which the image will be blurry and there will be characteristic compression artifacts ("squares") on it. With the use of this technology, the visual clarity of the image increases, and artifacts become less noticeable.

This feature is implemented in the Toshiba software player. In the future, it may also appear in consumer Toshiba players, along with a QuadCore processor.

We looked at the result of this technology on a test sample of a laptop (using the Ratatouille cartoon). Indeed, the image detail is growing - for example, wool and hair, that is, fine details, are better seen. In general, with its inclusion, the picture on the G50 screen became clearer.

New products: Portege R600, Tecra R10

The new R600 continues the legacy of the R500 notebook. the novelty inherits both the design and the main priorities: it is thin, light, while it has a more durable chassis. The R600 also uses a transreflective matrix, which makes it possible to work with it even in direct sunlight.

The laptop is equipped with a matrix with diode backlight, high level reliability, confirmed by special testing. And with such dimensions and weight (according to these indicators, the R600 is a record holder on the market), the laptop has an impressive battery life - up to 12 hours! Moreover, the designers were able to put an optical drive in such a case! By the way, at the presentation the laptop was on the scales.

As you can see, its weight is 779 grams...

By the way, a disassembled Portege R500 was shown at the presentation, that is, you could see what work was done to minimize all components.

Finally, the last part is a portrait of a user for whom the R600 will be a good purchase.

The range of potential buyers is quite wide. At the same time, it is important to note that, despite the fashion component, considerable efforts have been made to make it convenient to work with a laptop. That is, Portege R600 is not only a stylish accessory, it is also a reliable and convenient working tool.

The second laptop presented is the Tecra R10. The new Tecra is also made in a new design, echoing the R600 and following the same priorities. Therefore, a 14.1" enterprise laptop weighs less than 2 kg (1.93 kg).

So the company sees the main advantages of the model for users:

As you can see, one of the main declared advantages of the platform is that the laptop is extremely light. By the way, during the presentation we managed to hold the Tecra R10 in our hands, and we were left with the impression that the case "breathes" a little, unlike the same M10.

Separately, the manufacturer highlights technologies related to expandability: eSATA for communication with external storage devices, as well as the already mentioned USB Sleep-and-Charge technology

The manufacturer promises that the new model will be on the assembly line for at least 1 year, which simplifies the maintenance of corporate laptops.

By the way, it is worth mentioning separately the technology of product testing. Toshiba conducts a series of tests to evaluate the stability of the product's behavior under various conditions. The first slide shows the main goals of testing.

Main tasks: to find shortcomings in the design and design, as well as weak points of the model, and eliminate the shortcomings; improve the stability and endurance of the product; design improvement.

For testing, special equipment is used.

Laptops are tested for operational aspects (for example, opening the lid, pressing keys, etc.), resistance to vibrations, shocks and drops, and other tests.

One example of an error found during testing.

According to the company, the actual soldering problem came to light after three years of use, but under accelerated test conditions, it was able to be reproduced within a few days.

After a short break, during which journalists had the opportunity to get acquainted with new products and technologies (we took a look at how Upconvert technology and gesture control work, impressions are described above), the presentations continued.

Home multimedia products from Toshiba

Finally, in last presentation which was hosted by Peripherals Manager, Klaus Sukhow, talked about new accessories and peripheral products from Toshiba.

Firstly, this is the development of the Camileo line of household universal devices. These multifunctional devices combine basic functionality in several areas: video camera, photo camera, voice recorder, player. The basic concept of Camileo is to combine the following features:

* the device is always with you;

* you can start shooting at any time;

* simple intuitive interface;

* affordable price.

The main attractive feature of Camileo on the market is the ratio good quality images and low prices. In addition, the products of this segment can boast of small size and weight, which allows you to always take them with you, easy connection to a TV or computer, the ability to easily upload to Youtube using bundled software.

Now new products are coming out in the line, including those with high-resolution support. There is already a model that supports 720p. The prices of different models of the line range from 99 to 199 euros.

The second interesting direction is digital photo frames.

These products are now gaining popularity, while becoming more and more functional.

The main advantages of digital frames from Toshiba are:

* Innovative and technologically advanced: it is a great replacement for ancient paper photo albums

* Convenient solution for viewing and displaying photos for users

* Beautiful and attractive living room decoration

* A photo frame is a good gift, but a photo frame with photos is even better

The first model we were shown was the Q80. The photo frame has an 8" matrix, and its main highlights are its beautiful appearance and illuminated touch buttons. This series has a sensor that rotates the image if you turn the frame. The model has a light sensor - it automatically adjusts the brightness of the screen depending on the ambient light The Q81 is different in that it has a battery, which means you can disconnect it from the power supply and, for example, show photos to friends in another room.

The second series is GigaFrame L80/81. These models have a larger screen - 8.4", with a higher resolution. These models are much more functional: they can not only display photos, but also play video and audio content. L81 also has a built-in battery and can be used to display photos or video without the need for external power, which greatly improves the usability even at home.Finally, these series of photo frames can be connected to a computer via USB interface, and they will work as a small additional monitor.Their capabilities are quite enough, for example, to display the ICQ window .

In addition, the company plans to launch a lot of interesting products on the market. A remarkable novelty, no doubt, will be a model stylized as an old leather-bound photo album. Models are planned with a large screen size, up to 10". Finally, photo frames will soon be able to work with wireless networks, which will significantly expand their functionality: it will be possible, for example, to work with services such as Flickr, Picasa, work directly with RSS It will also be possible to listen to Internet radio.

Finally, we come to the latest series of peripherals that Klaus demonstrated during the presentation - external hard drives from Toshiba.

Here Toshiba aims to satisfy three main requirements:

* The need for a large amount of disk space to store user data

* The need for a simple storage and transfer device

* Eliminate risks when carrying data with you

Containers from Toshiba have a number of features that distinguish them from competitors. First, they differ a high degree security. They have a very strong case with rubber inserts - so if the disc falls, the impact will not be hard. The drives use an acceleration sensor that will park the heads if the drive falls while it is on. Finally, the last important component is that all drives are equipped with a data encryption system based on a fingerprint scanner.

Finally, the last promising device is a container for a network hard drive. Its main feature is wireless connectivity, meaning the user can place it anywhere.

Development of the regional market

Finally, within the framework of the working sections, I managed to listen to Igor Snytko, who spoke about the situation on the Russian market and its prospects. The main trend in Russia can be called a gradual shift in the focus of sales to the regions, the capitals now account for about 20-25% of all sales. Plus, we can note such a trend as an increase in demand for laptops in specific parts of the market, for example, in education. The netbook sector has a significant impact on the market, as a result of which the sales structure is changing significantly.

On the part of manufacturers and distributors, changes are also felt: the growing Russian market is becoming increasingly important for almost all notebook manufacturers, especially given the decline in sales in other parts of the world. Now there are significant changes in the distribution system: firstly, more emphasis is placed on the regions, and secondly, the flow of mergers and acquisitions in the channel is gaining momentum.

The main features of the current situation in the CIS:

1. deterioration of the situation on the world financial markets

2. falling stock indices, company values

3. declining liquidity and increasing cost of capital

4. instability in the banking system

5. exchange rate fluctuations

Nevertheless, the company's management adheres to the position that this crisis is not a structural crisis of the economy. This is a purely financial crisis that will affect other sectors of the economy only insofar as they are tied to receiving money. Therefore, it is likely that the real production sector will not be affected to such a large extent.

At the same time, the crisis provides some new opportunities, for example:

1. optimization of production and distribution

2. search for alternative ways of doing business

3. diversification - entering new markets (B2B, POPS)

In addition to improving the business structure, Toshiba does not stop the development and implementation of new products. The company considers the Toshiba HD QuadCore multimedia processor and technologies based on it to be the main technological innovation. In addition, Toshiba has prepared a number of new products. For starters, the company intends to launch a netbook on the market. The new A350 16" sensor range will soon hit the market with new business products Tecra R10 and Portege A600, a wide range of options and accessories.

New technologies

Commitment to innovation

In Kawasaki, Japan's Silicon Valley, nearly a thousand people work closely together at Toshiba's R&D center to develop the latest technologies that will shape our future.

Teams of the most talented scientists and researchers in Europe also contribute to our success in research and development. Our telecommunications research laboratory is developing new broadband signaling systems and is collaborating with the best European universities and government institutions so that we can create a new generation of mobile communications.

Our Quantum Information Group is challenging computer hackers by developing a "single photon cryptography" method to secure data transmission.

At the same time, the speech recognition / synthesis technology group is improving the speech recognition technology itself and systems for synthesizing text messages into voice messages. Soon Toshiba's technology will appear in the navigation systems of the leading European automakers. Toshiba has always been at the forefront of developing and implementing the latest technology.

0,85" HDD(hard disk drive)

Our 0.85" HDD was recently recognized by Guinness World Records as the smallest hard drive. Capable of holding two to four gigabytes of data, the drive will play a huge role in the development of smaller, lighter accessories such as wrist watch PDA (with "electronic assistant"), key rings or even sunglasses!

Prototype of allDVD(digital video disc)

Working with Time Warner, Toshiba developed the basic concept and necessary technology for the DVD. We lead the DVD Forum and are currently working on a new generation of HD (High Definition) DVD devices.

Alternative Energy

Toshiba has developed the world's smallest direct methanol fuel cell. Just the size of a thumb knuckle and weighing just 8.5 grams, this prototype is small enough to fit into a cell phone wireless headset, yet so efficient it can power a digital audio mini player for 20 hours. without reloading.

SD-Book

The LCD technology used in this "digital book" makes reading information as easy as reading from a computer, and this book is just as comfortable to hold as a regular book. The book was developed both for ordinary consumers and for commercial applications such as mobile e-learning.

Simulation systems 3D

Virtual modeling of clothing and beauty products has been taken to a new level with the advent of 3D modeling systems that allow you to virtually try on new clothing models without having to go through the usual fitting rooms.

On-Screen Angle Control for Privacy

Toshiba's anti-spyware technology has restored personal privacy protection when working with a computer, now the user can fully control the viewing angle of the monitor display so that anyone looking at the screen from the side will see only a blurry image.

ApriAlpha Robot

This little robot "contains" all the experience of Toshiba's research and development. It is designed to be a "life partner" who can do housework and take care of the elderly and sick people.

Inventions and technological breakthroughs

The company's commitment to innovative technologies has led to outstanding achievements in science and technology and to the creation of unique, at that time, products that had no analogues in the world, including:

2005 Announced the release of the world's first software that supports remote control of a personal computer from a cell phone - Ubiquitous Viewer ("Omnipresent Subscriber")

2004 Developed the world's fastest elevator for the world's tallest building, Taipei 101 (Guinness Book of Records)

World's smallest fuel cell powered by direct methanol decay, producing 100mW for portable electronic devices developed

Developed the world's smallest hard disk drive (HDD), 0.85 inches, which is listed in the Guinness Book of Records

The world's first SoC device with X-architecture is released

A new 100 GB 2.5" HDD has been developed to provide the world's largest storage capacity.

Launched the first 4 Gigabit isolated multi-level cell (MLC), NAND flash ROM (NAND) for the semiconductor industry

Sony develops 45nm process technology for next-generation LSI systems

Announced the development of a prototype of a new generation of high-definition DVD player

Developed the world's fastest 512 Mbit XDR™ RAM with 3.2 GHz data rate

2003 "e-blue" bleaching toner and eraser launched in Japan

A new technology has been developed that allows changing the viewing angle of the LCD. This technology, which allows the user to freely control the viewing angle, is unique and a world first for Toshiba.

Together with DENSO Corporation, the world's first multi-programming operating system (OS) for car navigation systems was developed

Developed the world's smallest fuel cell based on direct methanol decay (DMFC) for portable devices

General production 1.8-inch HDD has reached 3 million units since Toshiba entered this market in 2000

The World's Most Advanced Geothermal Combined Cycle Thermal Power Project Launched

2002 Together with Sony, the world's first 65nm process technology for the latest LSI system is developed

Developed the first multi-color super-slim 8.4-inch flexible LCD monitor

2001 Commercial release of the world's first HDD and DVD VCRs

1999 Development of the CPU for the game console Sony "Emotion Engine"

Launch of the world's quietest MRI scanner

1998 Developed the world's first MPEG4 graphic data compression device and LSI extension

1995 Development of the main concept and necessary technologies for the first DVD player

1993 The first prototype of the world's smallest MOSFET with a gate length of 0.04 microns is produced

1985 World's first laptop computer launched (Toshiba retains leadership in the global notebook market)

1984 Invention of flash ROM (Toshiba continues to be the world market leader)

1979 Completion of the development of the world's first optical disk data file generation system

1972 Sales of the world's first black-band type cathode ray tube color TV began

1971 World's first widescreen IC color TV launched on the market

1970 World's first videophone with color screen developed

1967 World's first automatic postcode reader completed

1959 Helical scan video recorder (VTR) was introduced to the market for the first time

1921 Invented electric incandescent lamp with a double helix

Message from President Norio Sasaki

Director, President and

Main Executive Director

The change in the system of global economic concepts that occurred after the “Lehman shock” of 2008 led to a full-scale reorganization of the world economy. Although the developed countries appear to be on their way to a gradual recovery of their economic potential, it is the higher growth rates in the emerging economies that are driving the growth of the world economy, and global economic multipolarity has become the main trend of today.

From restructuring to business structure transformation

Under these circumstances, we continue to work to transform the Toshiba Group into a diversified, top-class electrical/electronic systems manufacturer with strong global competitiveness and a strong business and financial base that will enable us to achieve sustainable growth ahead of our competitors and ensure the company's consistent high profitability. In essence, the basis of the company's medium- and long-term strategic vision is that by focusing on promising business projects, expanding core areas of activity, forcing the development of new business lines and transforming into the most advanced global eco-company, we can ensure the creation of a stable, powerful and a profitable business structure with huge potential for development and profitability.

Global Trends Open Huge Business Opportunities

The new era in the global economy, which we are now entering, not only sets new challenges for business, but also opens up huge new opportunities for it. In emerging economies, there is a significant growth in the consumer market, which urgently requires a qualitatively new level of satisfaction of such primary vital needs of society as energy, water supply and nutrition. In advanced economies, there is a growing need for high-quality affordable healthcare and innovative approaches to education. In addition, the urgent need for measures to combat global warming is clear, and the rapid spread of digital networks and the huge volume of information flow anywhere and at any time around the world have created a wide range of new problems that can only be solved through innovative approaches.

Accordingly, Toshiba Group intends to carefully analyze the emerging trends of the new economic era and allocate its strategic resources in such a way as to realize new business opportunities in the fields of energy and environment, vital social needs and health care, and information and communication technologies (ICT), those. all business areas with expected high growth rates. To make the most of these trends, Toshiba Group will use all of its creativity along with an accurate response to changing these trends to be able to provide products and services that will help society overcome the pressing challenges of today and tomorrow.

At the heart of the Toshiba Group's CSR management philosophy is a commitment to a firm and consistent economic activity in such a way as to meet the expectations of society as much as possible and confirm the proven global reputation of the company, actively pursuing a policy of corporate social responsibility"corporate citizen of the planet Earth" in accordance with the priority concept of "life, security and harmony".

I want to ask everyone for help and support.

Director, President and Chief Executive Officer

Since April 2001, the concern has had a representative office in Russia. According to the analytical company IDC, Toshiba's share in the Russian notebook market in 2007 was 10% (in 2006 it was 10.9%). Over the year, sales of Toshiba notebooks in Russia increased by 50.1%. The company consistently ranks third in terms of sales in the Russian notebook market (after Acer and Asus). Contract assembly of Toshiba in Russia is carried out by the Russian company OAO Specialized Engineering Company Sevzapmontazhavtomatika (SPIK SZMA) at a plant in St. Petersburg. In September 2011, Toshiba Corporation and the Russian company OAO Power Machines signed an agreement to establish a joint venture for the production of power transformers. Toshiba is the only notebook manufacturer that Sun Microsystems has signed a contract with to release models preloaded with the OpenSolaris operating system. There are three models on sale: Mini Notebook NB200, Tecra M10 and Portégé R600. Developer software is preinstalled with OpenSolaris, including the Java Development Kit, NetBeans IDE, Sun Studio Express, VirtualBox, OpenOffice.org, MySQL, and GlassFish. This is one of the few cases where the manufacturer pre-installs a non-Windows system. Notebooks are currently only sold in the US and UK.

Toshiba and the Guinness Book of Records

First released in 1955, Guinness World Records™ has made its publication an annual event, turning it into an international event that is published in 23 languages ​​in more than 100 countries around the world. The Guinness Book of World Records is a globally recognized authoritative publication that highlights world records in various fields.

Toshiba's direct methanol fuel cell was officially listed in the Guinness Book of Records as the smallest fuel cell (2006 edition).

Toshiba, a world leader in fuel cell technology for portable electronic devices, has been officially registered by Guinness World Records as the manufacturer of the world's smallest methanol direct fission fuel cell (DMFC). Designed for use in smaller devices such as digital audio players, Toshiba's DMFC measures 22 x 56 x 4.5mm (maximum 9.1mm with fuel tank). These size advantages provide greater freedom to portable electronic device designers without compromising performance. While the device is small enough to fit into a cell phone wireless headset, the prototype is efficient enough to power an MP3 audio player for 20 hours with one 2cc of highly concentrated methanol. see DMFC delivers 100mW, and continues to do so non-stop as long as users continue to fill the unit's built-in fuel tank - a process as simple as it is safe.

The Guinness Book of Records, 2006 edition, officially registered Toshiba's elevator as the fastest in the world.

Toshiba Elevator and Building Systems Corp. (TELC) designed and installed the world's fastest passenger elevator in the world's tallest building, Taipei 101 in Taipei, Taiwan. This elevator moves at a speed of 1010 meters per minute or 60.6 km/h and was officially listed in the Guinness Book of Records, 2006 edition. Rising 508 meters high, Taipei 101 is currently the tallest building in the world. It is called "Taipei 101" because it has 101 floors above ground, in addition, the building has five underground floors. TELC has installed 61 elevators and 50 escalators in Taipei 101, including two of the world's fastest 1010 meters per minute (60.6 km/h) elevators and 34 double deck elevators. The groundbreaking technology includes: the world's first pressure control system to equalize pressure inside the cab; active control system to prevent cab vibrations; streamlined cab configuration to reduce noise levels.

Toshiba made it into the Guinness World Records 2005 Edition by releasing the world's smallest hard drive

Toshiba's 0.85-inch hard disk drive (HDD) has been officially registered by Guinness World Records as the smallest HDD in the world. Toshiba's 0.85" HDD is the first hard disk drive to provide multi-gigabyte data storage in a sub-inch package. The 0.85-inch size refers to the diameter of the magnetic disk on which the data is written. With an initial capacity of 2 to 4 gigabytes (GB), the drive provides extended storage for smaller, lighter, more efficient devices such as cell phones, digital camcorders, and portable hard drives.

TOSHIBA Today

In the 21st century Toshiba is one of the largest companies in the world. In 2004, the company's consolidated turnover amounted to more than 54 billion US dollars. Toshiba employs approximately 172,000 people worldwide. With a main production base in Japan and factories in China and Thailand, we we sell air conditioners in more than 120 countries around the world through its own trading network and through independent distributors.

Toshiba Air Conditioning holds over 1200 patents in Japan and other countries of the world - an outstanding indicator for any company. Leadership in the air conditioner industry starts with science, cutting-edge technology and key components. Toshiba's leading position is reinforced by a system of joint management of all stages of work - from design and development to quality control of production, delivery, installation and training of our customers.

We take full responsibility for the products we offer to our customers. Toshiba creates new standards of comfort for modern man cares about the health and prosperity of society.

Scientific research and technical achievements of Toshiba

Scientific and experimental work in the field of modern technologies is carried out jointly with Toshiba R&D center, reports on them are sent to engineers and specialists from other departments of the company. Toshiba collaborates with leading universities to develop fundamental and emerging technologies and, together with world leaders, to create ever more advanced, economical and efficient climate system components.

Toshiba air conditioners have long won international recognition. To provide maximum reliability and high quality of air conditioners, Toshiba applies a production inspection system for all air conditioning products. All Toshiba air conditioning plants have received ISO 9001 quality management and assurance certification.

energy-saving products and the introduction of environmentally friendly means of production. The company's environmental management system is certified in accordance with the requirements of the ISO14001 standard. Toshiba is the first manufacturer in Japan to use R410A refrigerant in all its products. Toshiba products have won international recognition and 14 environmental awards, including the Japan Ministry of International Trade and Industry Award.

2003 - “Main Prize” for contribution to energy savings in the competition of the Ministry of Energy and Resources (Japan). Product: Super MMS VRF system with cool/heat selection. Toshiba was awarded for the introduction of an energy-saving system that contributes greatly to conserving natural resources and reducing global greenhouse gas emissions.

2004 - Japan Refrigeration and Air Conditioning Engineering Association Prize for “Best Technical Solution”. Appreciation of the achievements of technology and installation in the field of refrigeration and air conditioning.

2005 - Institute of Electrical Engineering (Japan). Research competition in the field of development of electrical engineering, “Incentive prize”. Nomination “new logic, device or system implemented in a commercial product or device using electronic research or technology”.

Toshiba Air Conditioner Manufacturing - Fuji Factory

Toshiba's Fuji Plant is a manufacturing base using the latest air conditioning technology. The plant is located in a location overlooking the magnificent Mount Fuji, the highest and most impressive peak in Japan, the recognized symbol of the nation.

The Fuji plant has been in operation since 1943 and has been home to many great products, including the world's first split air conditioner and the world's first inverter split system. Currently, the plant produces domestic and industrial air conditioners, as well as the main components of air conditioners that use modern technologies Toshiba - compressors and inverter units.

Here, day by day, they are made air conditioner compressors any size and configuration, indoor and outdoor units are produced multizone system Super MMS, split systems Daiseikai and others domestic air conditioners. The Fuji plant also produces air conditioners for industry and transport, including for the Japanese Bullet Train and other trains. From here begins the journey of our products to all corners of the world.

Toshiba Carrier Corp. started operations in April 1999. After the separation of the air conditioning division from Toshiba Corporation, the newly formed company merged with the American corporation Carrier, which is part of the United Technologies Corporation (UTC). Carrier Corporation is the world leader in the manufacture and sale of climatic equipment ever since Willis Haviland Carrier developed basic principles modern air conditioning processes in 1902.

Combining Toshiba's latest technology with Carrier's extensive network of dealerships has a mutually beneficial effect and makes Toshiba Carrier Corp. one of the most significant players in the global HVAC market. The general distributor of Toshiba and Carrier air conditioning systems in Russia and the CIS is AHI Carrier.

Toshiba air conditioners

Already in the seventies of the XX century, Toshiba took its place in the world market as a modern transnational company with an impressive range of products and an extensive network of factories around the globe. In 1978, the name Toshiba Corporation was officially assigned to the company.

Through continuous development in air conditioning, Toshiba has been at the forefront of energy saving and climate control technology for decades.

The history of Toshiba air conditioner development began in 1930, when the company developed Japan's first hermetic compressor for refrigeration.

1961 - released the world's first residential split-system for air conditioning.

1968 - Toshiba launches Japan's first rotary compressor and begins building an international network in Europe, North America and the Middle East.

1978 - produced the first air conditioner controlled by a microprocessor.

1980 - Toshiba created the world's first inverter air conditioner. The revolutionary inverter compressor control technology has significantly improved specifications and increase the energy efficiency of air conditioning systems. Following Toshiba, the entire Japanese market has moved to the development and sale of air conditioners based on inverter technology.

1988 - released the world's first twin-rotor compressor.

1993 - Toshiba launched a new series of digital inverter air conditioners with a twin-rotor compressor - silent and economical.

Sources

Wikipedia - The Free Encyclopedia, WikiPedia.

toshiba.com.ru - Toshiba official website

economicportal.ru - A site for those who are interested in economics

averso.ru - The site of the company "Averso", which selects, supplies, installs and maintains equipment from leading world manufacturers

klimatzdes.ru - Site of trade and installation company "Climate Here"

http://www.skachatreferat.ru - Site for abstracts

Gadget manufacturers

Toshiba is a Japanese multinational conglomerate with a long history of development. It was formed by the merger of two enterprises formed in the 19th century. The company's founding year is 1939, when Shibaura Seisaku-sho merged with Tokyo Denki, firms that were established in 1875 and 1890, respectively. In 1978, the company's name was changed to the current name of Toshiba Corporation. Its entire history was marked by numerous corporate takeovers.

By 2010, Toshiba had become the 5th largest PC vendor in the world by revenue. In the same year, the firm was also ranked 4th in semiconductor production. Today it is listed on the Tokyo Stock Exchange.

As already mentioned, the company in the form in which we know it today appeared after the merger of two enterprises into one. Shibaura Seisaku-sho was founded in 1875. Its creator was Tanaka Hisashige, an inventor and engineer. It was his company that was the first in Japan to start producing telegraph equipment. In 1893 it was declared insolvent and bought out by the bank.

1910 was marked by an alliance with GE USA. At the same time, the bet was made on both Shibaura Seisaku-sho and Tokyo Denki. Both firms had an additional product line and also produced heavy electrical equipment. They were merged in 1939. Cooperation with GE continued until the outbreak of war, and resumed as early as 1953.

Tanaka Hisashige was born in Kurumen, Chikugo (now Fukuoka Prefecture) as the eldest son of a tortoise shell craftsman. Being very young, he showed himself as a gifted artisan - apparently, his father's genes affected. At the age of fourteen, Tanaka invented the loom, and by the age of twenty he began working on mechanical karakuri dolls powered by hydraulics. These dolls could even perform quite complex movements, and therefore were in demand by aristocrats and wealthy landowners. At twenty-one, Tanaka spoke to the public and demonstrated the clockwork doll he had created.

In 1834, the inventor moved to Osaka, where he experimented with pneumatics, hydraulics, and lighting equipment. He soon began studying rangaku and astronomy in Kyoto. In 1851, he built the Myriad annual clock, which today is the most important cultural asset of the Japanese government. However, the atmosphere in Kyoto soon became not too favorable for foreign influence and technology, and Tanaka was invited to the Saga domain on the island of Kyushu, where he was warmly welcomed by the Nabeshima Naomasa family. There, the engineer designed and built the first steam locomotive in Japan. domestic production, as well as a steam warship. Despite the lack of previous experience in this area, he had a useful Dutch allowance, and he watched a demonstration of a steam engine, arranged by the Russian diplomat E. Putyatin during his visit to Nagasaki in 1853.

Tanaka was also involved in building the reverberatory furnace in Saga. In 1864, he returned to his native Kurume domain, where he helped develop modern weapons at that time.

In 1873, Tanaka (who was 74 years old at the time and still full of energy) was invited to Tokyo to make telegraphs in a small ministry factory. After his death in 1881, his son founded an engineering company. After a merger with another firm in 1939, the company now known as Toshiba was founded.

During the first decades of the 20th century, the Shibaura Seisaku-sho became one of the largest heavy electrical machines, while Japan rapidly developed the world's industrial capacity. Tokyo Denki was founded in 1890 and became the first manufacturer of electric incandescent lamps in the country. Her merger with Shibaura Seisaku-sho led to the creation joint venture, which already then received the nickname "Toshiba Company". Be that as it may, the official name appeared only in 1978.

Through a combination of organic growth and new acquisitions, the group expanded rapidly. In the 1940s and 1950s, the company acquired several industrial firms. Between the 60s and 90s, she opened subsidiaries that were involved in the music industry, electrical engineering, lighting production, chemical industry, information systems and so on.

It was Toshiba who invented a number of Japanese innovations, including the radar in 1912, the TAC digital computer in 1954, the transistor television and microwave oven in 1959, the color video telephone in 1971, the Japanese word processor in 1978, the DVD in 1995, and so on.

1987 was marked by an unpleasant incident: one of Toshiba's subsidiaries was accused of illegally selling milling machines that were used Soviet Union to create silent underwater propellers (in violation of CoCom's international embargo agreement for some countries). In addition to the subsidiary, the Norwegians Kongsberg Vaapenfabrikk were also involved in the scandal. The incident created tensions between Japan and the United States, and led to the arrest and subsequent execution of two senior executives, as well as the imposition of sanctions by both countries on the company.

Senator John Heinz said the following about the scandal:

"What Toshiba and Kongsberg did was a US$517 million security ransom."

In 2001, a contract was signed with Orion Electric, enabling the company to manufacture and source finished consumer TV and video products to meet growing market demand. North America. This agreement expired in 2008.

In the spring of 2010, Toshiba agreed to acquire IBM's POS business for $860 million, making it the world's largest point-of-sale systems provider.

In the summer of 2012, the firm was accused of fixing high prices for LCD panels in the United States. Although Toshiba denied everything, they did agree to a $571 million settlement with several other manufacturers. In early spring 2014, Toshiba sued SK Hynix, accusing them of stealing NAND flash technology. .

Today, the firm's products and services include Information Technology, telecommunications equipment and systems, power plants, electronic components and materials, consumer electronics, industrial and social infrastructure systems, household appliances, office equipment, medical equipment, lighting and logistics. The company is headquartered in Tokyo and operates worldwide.

Clearly, Toshiba offers the widest range of products and services. The range includes air conditioners, home appliances and electronics, control systems (including security systems, traffic or air traffic control systems, railway systems), electrical equipment, elevators and escalators. It can also be attributed home appliances(refrigerators, washing machines), IT services, lighting, office equipment, personal computers, semiconductors, power systems, and so on.

In October 2010, the company introduced the Regza GL1 backlit LCD 3D TV. This TV could be used with or without 3D glasses.

In February 2008, Toshiba announced that they were phasing out the HD DVD format, which effectively "lost the war" in favor of Blu-ray. Since the end of March of that year, the company has continued to support retailers and provide technical support to one million owners of HD DVD players and recorders around the world. In addition, Toshiba has announced a new line of standalone Blu-ray players and laptops.

One of famous brands, owned by the company, is called REGZA. Televisions are produced under this brand. This name was phased out in 2010 for the North American market. Today, the brand name is used for Android smartphones developed by Fujitsu.

At the end of 2013, Toshiba entered the German solar energy business by installing photovoltaic systems in residential buildings.

In 2014, the company announced the release of a new processor, which was intended for various electronic devices. It was a chip with advanced processing capabilities for graphic and sound information. The processor could have a clock frequency of 300 to 600 megahertz.

The parameters of the model were 16 by 16 millimeters. The chip configuration included a liquid crystal display controller with a certain resolution, a graphics core, and so on. The developers themselves noted that this professor is able to provide high speed work with a graphic and sound signal, as well as provide reliable protection. In addition, the chip is suitable for a variety of electronics, including mobile devices, industrial equipment and so on. Mass production of such chips should begin in 2015.

In October 2014, the company released its second Chrome OS laptop, also known as the Chromebook 2. A new version had a thinner profile and a significantly improved display. Powered by Chrome, its users have open access to Google Drive storage and a collection of apps and extensions in the Chrome Web Store.

The company has been repeatedly condemned for “weak” efforts to reduce the impact on environment. In November 2012, it was ranked second from bottom in the 18th edition of the Greenpeace Guide to Green Electronics. Toshiba received 2.3% (out of a possible 10%). In the categories "Energy Policy Advocacy", "Use of Recycled Plastic in Products", "Sustainable Fiber Sources for Paper Policies and Practices", the company was rated "0".

In 2010, Toshiba announced that all of its new LCD TVs are Energy Star compliant, with 34 models meeting or exceeding the minimum requirements by 30 percent or more.

In 2008, the company partnered with Tsinghua University in China to form a research and development center to help it focus on saving energy and protecting the environment.

Thus, the Toshiba Energy and Environment Research Center was born in Beijing, where forty university students gathered to explore electrical equipment and work on new technologies that could stop global warming. Through this partnership, the company hopes to promote products that can better protect the environment and "save China."

In fact, cooperation between Tsinghua University and Toshiba began as early as October 2007, when they signed an agreement on joint energy and environmental research. Their projects are designed to reduce vehicle pollution and create systems that do not have a negative impact on the environment.

Back in December 70s, Toshiba began construction of the third unit of the Fukushima nuclear power plant. In March 2011 it was damaged due to nuclear accidents.

Toshiba is organized into four business groups. The first of these divisions deals with digital products, the second - electronic devices, third - household appliances, and the fourth - social infrastructure.

During the year (to March 2012), the company managed to generate a total income of over 6 billion yen (of which the social infrastructure group brought the most profit, and the least - Home Appliances). In the same year, 45% of Toshiba's sales came from Japan, and the remaining 55% from all over the world.

The company has over thirty research and development centers, where about 4.18 thousand employees work. In total, the company has invested more than 319 million yen in these centers annually. In general, in 2011, over 2.4 thousand Toshiba patents were registered in the US (that is, in fact, the company was in 5th place according to this criterion).

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Toshiba Today, it is familiar to many firsthand, because for many years it has remained the undisputed favorite in the production of office and consumer electronics. It is she who owns one of the largest and most influential research centers in Japan, which provides the company's products. innovative technologies. Today, Toshiba's activities are focused on the production and sale of computers, hard drives, DVD-ROM and CD-ROM drives, televisions, DVD players and electronic components.

Who did it all start with?

The Toshiba Research Center has a team of about 1,000 people. They all work closely with each other and with their colleagues in the US and Europe. Toshiba's most impressive product innovations include:

Drive 0.85″ HDD, entered the Guinness Book of Records as the smallest hard drive in the world. In such a small device is placed from 2 to 4 gigabytes of information. The developers claim that the disc will be widely used in small gadgets such as PDA watches, key rings or, for example, glasses.

Prototype of all DVDs was developed by the Toshiba team in collaboration with Time Warner. The development team is currently shaping a new generation of HD DVD gadgets.

Alternative energy sources is another vast area in which the corporation has excelled. Toshiba has the smallest fuel cell that works on the basis of the process of direct decomposition of methanol. The prototype weighs only 8.5 g. With rather modest parameters, the prototype is able to charge a small player for 20 hours.

SD book based on LCD technology. The device was created not only for ordinary users, but also for commercial use, for example, for distance learning.

ApriAlpha Robot, which absorbed all the fruits of many years of research activities of Toshiba scientists. ApriAlpha is a true friend and partner who will help clean the house and take care of the elderly.

The company's focus on innovation has led to unprecedented success not only in Japan, but also in the international market.

Toshiba today

Modern Toshiba is a group of companies that includes 10 enterprises, each of which is focused on a specific market segment. The corporation is one of the leaders in the development of office and consumer electronics. Today, the company's management has directed its main potential to the creation of compact digital technologies and their application in the field of entertainment.

As one of the most influential electronics manufacturers, Toshiba also provides its customers with quality information support. Everyone who has used the company's products at least once got an excellent opportunity to personally verify its excellent quality, reliability and durability.