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LogoEase is a free service that allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can modify: add your own text, choose a font, change the scale, fill with different colors and much more. After that, it remains to download the ZIP file with the logo and use it on your website or blog.

This service is very similar to the previous one. First you need to choose a suitable category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase high resolution files created with LogoMaker which can be used for printing, business cards and posters.

CoolText is a really cool thing that allows you to create spectacular logos in a fairly simple way. This service only works with text logos, but the quantity options their design is so large that you will definitely find something to your taste. Here you can get a result in a couple of clicks, to achieve which you would need hours of training and special programs. You can download the logo in various graphic formats, including PNG, JPG and GIF. You can also create buttons for your sites and download a variety of fonts from a huge list.

Another text logo generator. Don't let the name fool you, it's not limited to flame effects alone. There are over 200 different effects in total, and some of them are quite funny. The algorithm of work is the same: select the effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster - online service for creating logos and elements corporate identity. Six million users have already appreciated the benefits of working with this service. Logos designed with it have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the service's extensive library, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional features.

Have you ever used automatic logo generators?

01/22/14 57.3K

It is customary to call a logo the name of a company, firm, site, presented in graphical form. Logos are widely used in the role trademark and emblems in advertising, announcements, product packaging, etc.

In combination with other marketing tools, the logo attracts the attention of the consumer, increases brand recall, enhances brand loyalty and increases trust, which makes it possible to distinguish the company in a competitive environment. It is the logo that in most cases plays a huge role in shaping the visitor's first impression of the site.

What is the logo for?

A professionally executed logo can destroy a business or take it to another level, it is the heart of a company's recognition. In some cases, a poorly executed logo can be the difference between consistently attracting customers and not having them at all.

There are three main types of logos:

  • Text . The essence of a brand, website or company is expressed using some text, font and color that uses the brand name;
  • Iconic. Often expressed with a specific abstract graphic element, an abbreviation, or a single capital letter;
  • Combined. This type of logo is the most common, versatile and memorable. Represents a combination of text, character, or character.

Each logo must meet the following basic requirements:

  • Creativity and originality. A unique sign will be the hallmark of your site;
  • Associativity. If the logo reflects the theme of your activity, this will be a big plus;
  • Conciseness. " Everything ingenious is simple". Figures that are difficult to perceive are much more difficult to remember.

As practice shows, to obtain high-quality and original symbols, both competent implementation and a creative approach are required.

Self-generated logo idea

The answer to the question " how to design a logo?"First of all, it involves the creation of the concept and content of the final product: website address, picture, slogan, symbol, etc. Also, you need to choose a suitable image for an example or base and decide on the characteristics.

Most often the size of the logo is not too big - 250 pixels wide and 100 high, but if you want to use a different size - everything is in your hands. You can draw a logo yourself, buy a ready-made version on the Internet or order from a designer.

It is important that the basis for the logo is not "highlighted" in the vastness of the worldwide web:

  • Achieving realism in brand symbols is completely optional: abstract elements in some cases look more expensive and spectacular;
  • If you have any difficulties with the idea, no one forbids you to look at the websites of competitors and analyze the success of their symbols;
  • There are many free services for template logo design on the Internet, however, more on that later.

Programs for self-creation of a logo

If creating a simple logo from a template does not suit you for some reason, you should think about a more professional approach to business.

To do this, you need a ready-made drawing approved as a basis or an example and a graphic editor:

  • Adobe Photoshop. This tool for creating and processing raster graphics is a leader among similar programs due to high speed work, efficiency and wide possibilities and multi functionality. Implemented the ability to work with contours and layers;
  • Adobe Illustrator. A fairly popular program for editing and creating vector graphics. Anyone can download a demo version from the official website and use it for free for 30 days;
  • CorelDRAW. A popular vector graphics software package that supports a huge number of various formats and has rich functionality.

The advantage of working in the editor over using Internet services is that it does not require Internet access and has a much wider range of possibilities. So, how to create a logo using the program?

Creating a logo in Adobe Photoshop

Consider creating a simple logo for a website in Adobe program Photoshop step by step. Our logo can change color depending on the background, and if you need to change or modify anything, be sure to save a copy of the final file in .psd format:

The result of the work is a multifunctional image, which, thanks to the use of only two colors, can be placed on any background. In addition, the letter F will look great as a site favicon.

Depending on your artistic talents, creating a logo can be something you can do even in your sleep, or it can be something that will give you insomnia. If you are one of those who find it difficult to invent and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a decent logo that you can put on your website or business card. So let's get started! Steps 1 to 4 are all about brainstorming the logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo Creation Statistics
Before we move on to tips on how to create a logo, we would like to provide some statistics about top brand logos. Here are a few key points you might want to consider as you develop.

Step 1. Finding an idea for your logo
Online logo galleries like Logogala.com and LogoFury.com are great places to get inspiration from designers.

Look at the logos of other companies that are similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in own development. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make a few sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product / service. Perhaps one of these sketches will become the basis of your logo.

Step 2: Think About Your Target Audience
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, on initial stage creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they appreciate. Finding out is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo

Step 3. Stick to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. To know detailed information about the principles of creating a logo, you can in the article, below we have selected the most important principles with a brief description.

The logo must be simple A: The simple design of the logo makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved through the originality of the logo, which will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be "for the future" and effective in a few years. For example, famous companies do not create a new logo, but only slightly improve it, making it more modern.

The logo must be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some sketches of the logo
Sketches are quick and easy way transfer ideas from head to paper. So after you have collected all the ideas, take paper and pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphic programs such as Illustrator, Photoshop. If they can’t do it, use online logo designers. With their help, you can find the right icon or font for the logo.

Step 5. Choose a Logo Shape
The shape of the logo has a psychological effect on people. With the help of certain forms, you can evoke the right feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose the right logo shape? Look at the picture below from Logowiks and choose the one that suits your business.

Step 6. Decide on a logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the color of the logo based on the theme of your business. Click on the picture to view it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers distinguish you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, and attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space so that the eyes can remain relaxed.

Useful services for color matching
Finding the right color is not an easy task. Fortunately, there are many online services, which will help you with the selection of colors for the logo.

Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes, and also using a special color wheel, you can choose colors that will be combined with the desired color. Detailed video how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but with slightly fewer features. Detailed video how to work with Colorscheme

Step 7. Choose a font for the logo
Font selection is an important aspect of logo design. The right font can emphasize the dignity of your company, and the wrong one can make the logo unreadable and nullify all your efforts in creating a positive image of the company. At the same time, among the thousands of the most diverse and so attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are a few simple tips to help you: Avoid popular fonts Yes, your office suite Microsoft Office includes a set of fonts. The problem is that everyone else has it too. So using a font from your OS library would be bad idea. The same rule applies to popular publicly available fonts. Be out of time If it seems like everyone is suddenly using certain style font (such as the now ubiquitous Sketch Block), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole must stand the test of time. Trends come and go, and what you definitely don't need is to invest a lot of your time and money into a design that will become obsolete almost overnight.

Choose a readable font. Logo text should look great, and even more readable at a small size. Check how the font will display in different sizes. Give Some Space The great jazz trumpeter Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look “scattered” and incoherent, while too little can make it illegible.

Use font personality. Your logo is the face of your brand. It is number 1 on the list of your company's touch points with society. Therefore, when choosing fonts, think about the nature of your brand and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of a typeface go a long way in creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.ru
Some fonts on the site are distributed free of charge, but you need to buy a license to use it for commercial purposes.

Webfont.com
Catalog of free fonts (there are Cyrillic fonts). There is a search and filter by font families.

Also see a selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to its actual creation. You can do this in 3 ways: - create a logo yourself in a graphics program; — create a logo using an online logo generator; - use an online logo maker tool.

Create a logo yourself
If you choose this method, you will need to decide on a drawing program such as Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Logo design tutorials with Adobe Illustrator:

Adobe Photoshop is the most popular photo and bitmap editing software. Its use ranges from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Logo creation tutorials with Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to create logos yourself and don't have enough resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating the logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, letterheads, favicons based on the created logo.

Zillion Designs
This is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - the picture, color, font. After successful creation logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full of various tools and settings so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, in addition, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click "Create a logo".

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click "Edit logo".

Use the color matching infographic to help you choose the right font for your business. Similarly, use the tips for choosing a font. If you're happy with the logo, click Save. Download the logo for free (small size) or for $9.99 full size.

In addition to the logo, you can also create other products. For example, business card or form.

Keep listening
Once your logo is created, it's important to stay open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them multiple designs or just the one you feel is the strongest. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You have created a great logo. If not, you might need to redesign your logo.

choose correct format logo files
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both formats. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. Raster format (PNG, JPEG) is used for web browsing. For example, to place your logo on the website, social networks, in the caption to e-mail. To work with vectors, programs such as Corel, Adobe Illustrator, Inkscape ( free program), for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share a link to the article on social networks.

LogoEase is a free service that allows you to easily create various logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can modify: add your own text, choose a font, change the scale, fill with different colors and much more. After that, it remains to download the ZIP file with the logo and use it on your website or blog.

This service is very similar to the previous one. First you need to choose a suitable category, then decide on one of the many samples, and then edit it as you wish. The site allows you to upload up to six logos for free. In addition, users can purchase high resolution files created with LogoMaker which can be used for printing, business cards and posters.

CoolText is a really cool thing that allows you to create spectacular logos in a fairly simple way. This service only works with text logos, but the number of possible options for their design is so large that you will definitely find something to your liking. Here you can get a result in a couple of clicks, to achieve which you would need hours of training and special programs. You can download the logo in various graphic formats, including PNG, JPG and GIF. You can also create buttons for your sites and download a variety of fonts from a huge list.

Another text logo generator. Don't let the name fool you, it's not limited to flame effects alone. There are over 200 different effects in total, and some of them are quite funny. The algorithm of work is the same: select the effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster is an online service for creating logos and corporate identity elements. Six million users have already appreciated the benefits of working with this service. Logos designed with it have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the service's extensive library, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional features.

Have you ever used automatic logo generators?

A typical situation: the product is excellent, but there are problems with branding: there is no designer on staff and no budget to order a design. What to do?

This article is about how to create a logo online. We will present several constructors, your task is to choose the right one.

Note. This is an option for low-budget startups where time is of the essence and every penny counts.

Principles of creating a logo

  • 95% of them use 1 or 2 colors.
  • 41% of brands use a stylized letter as their logo.
  • 93% of logos are easy to recognize in reduced sizes.

Statistics are good, but what are the practical implications of this?

  • At the beginning of development, use two colors, black and white. Focus on a form that will provide recognizability and the logo will look good in any case. Color is an additional dimension secondary to form and composition.
  • Come up with a key idea for a startup and express it in a simple sign. You can combine the pictogram and one letter of the brand name.
  • If something is lost when the logo is reduced, simplify it. A good pictogram is easy to read on a small piece of paper.

Design requirements:

  • Simplicity. The simpler, the better. This is the key to efficiency, because a simple logo, as a rule, meets the rest of the requirements.
  • Relevance - The logo is relevant to the business it represents.
  • Traditional. Don't chase ephemeral trends. Focus on the classic approach. These logos never get old.
  • Recognition - company logo associated with your product, and only with it.
  • Memorability. Otherwise, the logo does not fulfill its task.
  • Minimalism. Do not overload the design with additional meanings.

To get started, study the logos of industry leaders to understand what to build on and what you want to get as a result.

And now, when the theory is in order, let's get to work! To choose the right tool, let's look at the way to create a logo on the example of the virtual startup Horns and Hooves.

Suppose he buys horns and hooves from the rural population, and then sells them as material for creative work to crafty hipsters. Unique selling proposition - instant order delivery.

The visual embodiment is a running bull. In this image, and horns, and hooves, and strength, and movement. What else do you need for a good start?

Shopify

Basically, Shopify is an e-commerce platform, but it also includes a simple builder. There are few possibilities: enter the name of the company, select an icon, typeface, color, position of the icon relative to the inscription.

The first tragic minus: there are 13 fonts in the set, and only three of them are Cyrillic.

Icons are no better: there are several dozen of them, and there is no way to upload your own. You can choose the size of the icon from the proposed three, but as you can see from the screenshot, you can not change the size of the letters.

And yes: nothing resembling a bull or a cow could be found. We stylize it with the “victory!” gesture, in which two fingers up will indicate the horns.

The service obviously does not pull on a full-fledged logo designer. Very limited features, impossible to upload your own icon, limited number of fonts (could at least integrate free GoogleFonts), no editing options and finer settings.

Spaces

There are practically no differences from Shopify. Even the icons in the set are the same, although there are more of them.

There are also few options in the service. Enter a name trademark. Choose a font. Suitable icon. Frame. The logo is ready, you can download it.

Plus: the fonts in the kit are different, including several Windows system fonts (Times New Roman, Tahoma, Verdana). However, with such a set, an interesting logo cannot be made.

Ucraft

A tool for those who do not have a trademark, but are urgently needed.

Unlike the previous ones, Ucraft draws on a full-fledged constructor.

Here are its advantages:

  • More icons than Shopify and Spaces. By default, a modest set is displayed, use the "Search" window. The query "Bull" comes up with several dozen pictograms.
  • You can change the font size, style (bold, italics, etc.), but not the spacing between letters.
  • In addition to frames, there are “shapes” (geometric primitives), among which there is a regular line that can be stretched as you like.

Minus: there are also few fonts.

The editor is simple, you do not need to understand it for a long time. You can hardly create a unique logo, but the service still copes with the task.

Graphic Springs

One of the powerful tools in our review. The number of customizations is huge. In terms of capabilities, the online service differs little from image editors on a computer.

It remains to adjust the sizes, colors, choose the appropriate typeface. Fonts are downloaded from GoogleFonts, so there are plenty to choose from.

You can hire an expert from the support service to create a completely custom logo for you if you are not satisfied with the results of the work in the constructor.

Canva

You need to register to work, but you can also log in through Facebook or Google. You will be asked how you are going to use Canva. Choose "For yourself", it's a free plan.

Russified interface.

By default, it offers ready-made free layouts. There are many and they are well made. Classic-looking logos predominate, but there are also so-called “hipster” ones.

Choose a layout and, if necessary, customize it: replace the pictogram, inscription, colors. You can use your own fonts, but this is already a paid option.

A huge selection of clipart and icons, but there are paid ones. Their price is much lower than the cost of clipart in the same Shutterstock. And if you choose the right icon, it will only cost you $1.

A full-fledged editor: you can fix almost everything.

Finished designs are automatically saved in the user's account, you can return to them at any time.

Two tariffs (and a third, corporate one is expected). The basic plan is free, but has some limitations. For work - $ 12.5 per month.

Logoshi

Non-standard creative designer, with his own concept. If you want your logo to look unusual and professional at the same time, this is your choice.

Simple editor. Enter a name, a slogan, choose a capital letter for the logo, a color - and the service will generate a pack of logos for you.

Big plus: Logoshi is the only designer that offers a logo in the form of a stylized drop cap.

Big minus: the initial letter is not Cyrillic. Otherwise, the constructor returns empty sketches.

Choose the one you like - and you can proceed to fine-tuning and editing. Here you will be offered a full-fledged editor where you can change almost everything.

designimo

The editor works according to the same scheme: choose the field of activity of the company (or the object that you want to see on the logo), enter the name of the company and, optionally, a slogan.

The service offers many template options, and it is possible that you will have to scroll for a long time. There is no sorting by keywords - this is a big minus.

Choose the right one, click on it - and you will be taken to the customization page. Here you can move elements, choose a font (there are few Cyrillic ones, mostly display, decorative ones), etc.

Cons: there are few cliparts, you can't upload your own. You can add only clipart images and a text field, no additional elements.

Conclusion: for an unpretentious logo, the service is suitable.

The service is free, but you will be charged $29.95 to use the high resolution clipart.

Very conflicting feelings are caused by work in this constructor.

Minuses. Few ready-made cliparts. There are practically no Cyrillic fonts. There are no text formatters.

Pros. You can upload your own files.

It doesn't look like a full-fledged editor, but if you have your own clipart, and you replace the fonts in another editor, you can try.

The paid version allows you to use higher resolution files, vector clipart, technical support. It costs 699 rubles. Is the game worth the candle? You decide.

Logomakr

Inconvenient interface. Toolbars are scattered all over the field with no way to organize them ergonomically - mouse mileage is quite long.

Nice set of fonts and clipart from Flaticon, but limited editing options. Reminds primitive vector editor, where you can move-twist objects, use a fill, change the font.

Biggest drawback: no alignment, uniform scaling, grid. Everything has to be done by eye. However, not bad for creating sketches that can be shown as a brief to the designer.

Design Mantic

The service prompts you to enter the name of the company and the type of activity. After that generates thumbnails.

Unlike other services, thumbnails are built automatically according to a single template: an icon and a company name under it. It makes no sense to talk about composition, balance, combination of graphic elements and font (font is always the same).

In our case, neither a bull nor a cow was found in the sketches, the search by keyword didn't help either. The minimally suitable logo resembles an angry monkey with horns. But there is nothing to do - click on the thumbnail and get into the editing window.

The interface offers to change the font, add clipart, rotate and transform elements.

The Russian-language interface allows you to rely on the fact that the product is adapted for the Cyrillic alphabet. No matter how: there are only a couple of Cyrillic fonts. In general, there are very few fonts.

We click on the button "figures" and - lo and behold! - in the "Animals" section we find the head of a bull. We remove the horned monkey, insert the bull. Let's move on to the next stage: here they offer options for business cards with the selected logo. Choose the one you like.

Op! The service suddenly takes us to step 2, while in an empty editor. We go back, click on "No, thanks." And again a surprise: we are offered to enter or register in order to save the design. You can log in through social networks.

Despite the usability issues, once you sign in, your thumbnail doesn't disappear. Sketch purchase offer means you can download it for free.

How much do you like the result? We'll probably eat more.

Logaster

Quite an old tool, but fit for the job. It's nice that the service is Russian.

Enter the brand name, select the area. O miracle! The clue to the company name has "Horns and Hooves". It's a good sign.)

In the second step, choose the appropriate option from the ready-made samples. Then you can change the icon, location and size, font of the inscription and edit the text itself. Optionally, you can add a slogan (the default is none).

A big plus: a lot of fonts, all - Cyrillic.

To create a print quality logo, you will have to pay from $10. The basic service is free.

Instead of a conclusion

Most of the designers work on the principle: choose a blank and make changes.

General disadvantages: a small number of fonts that you can work with. Free low-resolution mockups are fine for the site, but you have to pay for print quality.

Another thing is if you have experience in graphic editors. You create a general layout for which you are offered clipart. The font can be selected later.

And most importantly: with the help of the designer, you create a logo that you are not ashamed to show to customers and business partners. The quality of such work is in no way inferior to the offers of designers from freelance exchanges for 500 rubles.

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