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Sergey Vereshchagin and Oleg Trykin, two co-owners of the Azbuka Vkusa premium supermarket chain, have found use for the $80 million proceeds from the sale of 30% of the network to Expobank shareholders. In July, they launch a chain of economy supermarkets "Olivier". The project of 40 stores by 2011 will cost businessmen $70-100 million of their own and borrowed funds. Businessmen will also establish a development company for the construction of shopping centers.


Messrs. Trykin and Vereshchagin in March sold for two 30% of the parent company of the Azbuka Vkusa group, retaining 10% and 10% minus one share, respectively (see Kommersant dated March 27). Part of the proceeds (in total, according to expert estimates, the partners received about $80 million) they will invest in the creation of the Olivier economy supermarket chain, Reuters reports. The company they founded, Smart Value Retail, plans to open about 40 stores by 2010 in residential areas of Moscow and in the Moscow region. According to Smart Value Retail CFO Anton Cherney, the total investment will amount to $70-100 million. initial stage it will be financed by the personal funds of Messrs. Trykin and Vereshchagin.

Another co-owner of Azbuka Vkusa, Maxim Koshcheenko, knows about the new project of businessmen. "The project has nothing to do with Azbuka's business. Other network shareholders are not involved in it," says Mr. Koshcheenko. The shareholder agreement of Azbuka Vkusa, according to him, does not prohibit businessmen from engaging in personal projects in retail, even grocery, "all the more Olivier is not a direct competitor."

Azbuka Vkusa group of companies was established in 1994. The main business is a network of premium supermarkets of the same name, which now has 23 stores in Moscow. Revenue in 2007 - $ 270 million. Maxim Koshcheenko and Oleg Lytkin each own 27.5% of the parent company, 25% plus one share belongs to the former owners of Expobank Andrey Vdovin, Kirill Yakubovsky, Pavel Maslovsky and Peter Hambro.

It is assumed that the first "Olivier" will be opened in July. New retailer will rent the property. According to Smart Value estimates, the average monthly turnover per store in 2008 will be about $1 million, the turnover per square meter will be $10-11 thousand, and the average bill will be 350-400 rubles. For comparison: the average check in Azbuka Vkusa, according to the general director of the chain Vladimir Sadovin, is 1.3 thousand rubles, and the average monthly turnover of one premium store can reach $3.5 million.

"The Olivier format is one of the most convenient for start-ups in retail, mobile, covers almost all segments of the population," said Vasily Taradin, owner of the Magnolia network in the capital. True, according to Mr. Taradin, it is already difficult to rent 40 high-quality premises in the capital because of the large number of competitors.

A source in Azbuka Vkusa adds that retail is not the only new project Oleg Trykin and Sergei Vereshchagin. Businessmen, according to him, are interested in the development of shopping centers, but he does not know the details. Mr. Trykin declined to comment yesterday, Mr. Vereshchagin could not be contacted.

Kristina b-Busko

A few days ago Olivier supermarket closed, located in the Dubrava shopping center at Mozhayskoye sh. 71B. Today the editors of BUSINESS (ODINTSOVO) received official answers from the press service (to be more precise, an authorized person, since the Olivier network no longer has a press service) on this issue.

The total closure of the supermarket is officially confirmed. No repairs, rebranding, etc. no. Olivier finally closed and leaves Odintsovo.

The reason for the closure is the decision of the management, - explained in Olivier.

They also confirmed to us that Olivier is leaving the Moscow region. However, the only remaining store in Krasnogorsk is not closed yet.


The remaining stores of the Olivier chain. Data from the official website of the trading network.

The Olivier chain is managed by CJSC Smart Value Retail, registered in Odintsovo at almost the same address as the closed store (Mozhayskoye sh., 71).

According to open data, Smart Value Retail CJSC has been operating since February 29, 2008. The main activity is “Retail trade in non-specialized stores”.


Revenue and profit of CJSC SMART VALUE RETAIL from 2012 to 2015

As of August 10, 2018, there is information about the participation of the organization in 3 arbitration proceedings as a defendant. The total amount of claims against the organization is 855,445.78 rubles.


CJSC SMART-VALUE-RETAIL-has 3 pending lawsuits in 2018 (highlighted in pink on the graph).

Information is available on 53 completed arbitration proceedings of ZAO Smart Value Retail: 18 as a plaintiff and 35 as a defendant.

In 2018, the company recorded 9 arbitration proceedings, of which 6 were completed and 3 are under consideration. In all proceedings ZAO Smart Value Retail acts as a defendant.

What will happen in place of the closed Olivier in Odintsovo

According to unverified information from social networks, a Billa chain supermarket will open in Olivier's place. We contacted the Billa press service and this information was not confirmed to us. They do not know anything about the discovery at the site of Olivier in Odintsovo. However, the press secretary asked for time to look into this issue more thoroughly.

Olivier store in Dubrava shopping center

Sales sites commercial real estate and ready business ads for the sale or lease of similar-sized areas in the Dubrava shopping center were not found. So the liberated retail space Not for sale or rent at the moment.

Also in Odintsovo, a series of closures of enterprises of another well-known entrepreneur Sergei Vyalkov continues (Own bookstore, Stagecoach, Own confectionery). Although these events are not related, they have the same significance for the life of the city. Read more on

Olivier is a supermarket chain in Moscow. The first Olivier store was opened in 2008, and today retail network The company already has 8 stores in Moscow and the region. You can find the address of the nearest store on our website or on the official website of Olivier. Supermarket Olivier in Moscow is a convenient solution for those who value their time and prefer to buy goods High Quality. The stores offer a rich selection of products from leading foreign and domestic manufacturers. All offered products are subject to mandatory certification.

Assortment of Olivier supermarkets

The range of goods offered includes all kinds of food products, household chemicals and goods for beauty and health. On the shelves you can find both everyday products (cereals, bakery products, vegetables and fruits), as well as various delicacies, a wide selection of alcoholic and soft drinks, sweets, conservation. In addition, there is a wide variety of products for children: children food, juices and fermented milk products, baby hygiene products. In the household chemicals department, you can buy detergents and cleaning products to keep your home clean and comfortable, as well as products for the shower and personal hygiene products.

Promotions and discounts Olivier

The Olivier catalog offers a complete list of products offered, as well as current special offers. The developed system of discounts and bonuses allows you to save money when buying the most necessary and frequently consumed goods. For example, during a recent promotion for products from the dairy department, prices were reduced by up to 32%: you could buy yogurt, milk, cottage cheese and other products with significant savings. For regular customers, additional benefits are provided. Maximum discounts for food and non-food products are set on the eve of major holidays. keep for updates news feed our website and stay up to date with all the most profitable promotions of Olivier supermarkets.

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