The wholesale base "Posuda" began its history in the 90s. It was a warehouse and showroom, next door to a toilet paper factory. The first deliveries were from Ukraine, from where inexpensive dishes were transported in whole trucks. In 2013, the company created its online store on the platform, and in two years the site's turnover increased 30 times. How to open an online tableware store and how such a business works - this was told to us by development manager Rustam Musifullin.
How to open a cookware store from scratch and become the first in a niche
“Wholesale warehouse “Posuda” appeared in 1998, and now it is more than 15 years old,” says Rustam. - Then, in the 90s, everyone was looking for the best way to make money, they tried to sell everything in a row, up to car parts. And then we thought about the business of selling dishes.
A small dishware warehouse worked next door to a toilet paper factory. They were mainly purchased from Ukrainian factories: they were transported by trucks! Now those factories are not in sight, and the utensil business is alive. Our “horse” is domestic dishes. From abroad we carry almost nothing. Among our suppliers are such giants as the Kuban, Dulevo, Dobrush porcelain factories, Experimental glass factory ... More than 50 enterprises.
More than 20,000 items are presented in the online store: dishes and souvenirs, porcelain, faience, glass, enamel, aluminum, galvanization, non-stick, souvenir, household group, plastic. Everything a hostess might need.
We do not work for the end user
In the 90s, the company focused on the local market and some neighboring cities. Now it is export all over Russia. To the south - to the Astrakhan region. To the west - to the Lipetsk region. To the north - to the Arkhangelsk region. The main buyers are from Bashkiria, Tatarstan, Samara region. There is no region where the company would not carry dishes: there are buyers even in the metropolitan regions.
We focus exclusively on wholesalers. Clients - the same wholesale bases, markets, shops, points in the markets with household goods. And an important limitation: in the store, so that retail customers would not be interested in ordering one or two products, we set a minimum order threshold.
Our online store is not a standard store. This is a catalog store
Dishware businesses are not very fond of the Internet as a sales channel. Before creating an online store, we had a small website with product photos. So, like a catalog, nothing special: you can look - you can’t order. At that time, business trips of managers were the main way to sell goods: they traveled around the regions and looked for outlets.
They took packs of catalogs, disks with them, offered to look through the site-catalog. In general, they worked in the old fashioned way. And it worked! But in 2013, we decided to take a more thorough approach to online product promotion and created a website with the ability to order dishes.
The method, when the manager goes on a business trip and gets acquainted with the buyer on the spot, still remains the most effective. But now a potential buyer can see and order a batch of goods directly in the online store. All photos, all current balances, all discounts for customers registered in the store are in the online store.
We chose AdvantShop as a platform for creating a store website. The platform is convenient for the most unenlightened person in Internet technologies. You don't have to think: just insert pictures, edit and catalog.
We almost do not promote the online store of dishes: we do not work with contextual advertising, with SEO optimization, all this is useless. In the dishware market, everyone already knows our base. We go the simplest way: through a live dialogue with a potential client.
How to open a cookware store to stand out from the competition? The most important advantage is efficiency. The goods arrived - we immediately take pictures. Everything that is in stock immediately appears in the store.
How to work with a store client
We work like this: a store customer examines the assortment, adds the product to the basket, and the manager immediately starts working with the order. Now the order is his responsibility.
This scheme is not quite traditional for an Internet business, but we rely on personal communication with a client, even if he comes from the Internet. By phone, for example, we can resell something or offer an alternative to a product that the client needs, but we do not have it.
The manager tells the client about the system of discounts that he is entitled to depending on the volume of the purchase. The discount also depends on the distance of the region to which the goods are delivered. The further the customer more money eat up shipping costs. It also depends on the amount of goods that the customer is willing to buy. Now the average order in the online store is 40,000 rubles.
What departments does the dishware business consist of?
The structure of the company then and now is based on the principle: supply department, sales department, showroom, warehouse.
- Sales department. Its experts know how to sell the dishes that we buy from suppliers. This dish appears on the pages of the online store. Sales managers work with customers who come from the online store: they call, talk, place an order and monitor payment.
- Showroom serves local clients. The minimum purchase amount at wholesale prices is 4000 rubles.
- Stock. All dishes are delivered here and sent to customers from here.
- Purchase department works with all suppliers, factories and companies that are ready to work on barter. Suppliers consult with the sales department to understand what is most often taken and what the client needs: in order to understand how to sell dishes, you need to know exactly the seasonality of this product.
Holidays are always a surge of interest in our product: February 23, March 8. People are actively buying dishes. For men - men's sets and assortment. Women - sets, gifts, souvenirs. In summer, this is a household group: buckets, goods for working in the garden. Goods for children's camps, glassware, glasses.
How we work with carriers
The most common method is the formation of a route: for example, we gather together all the customers of an online store from Bashkiria, and the truck goes to all these points. There are other ways - for example, containers, rail transportation, air transportation.
All dishes are delivered in factory packaging. If the goods are delivered "in bulk", then we put them in boxes so that there is as little fight as possible. The fight arises - we pick up on acceptance.
How sales in the online store increased in 2 years
Photo-operation helped us to open an online store of tableware from scratch. In the first month of operation, the online store brought in a very small amount, but there were very few photos in the store.
Dishes are very reluctant to take photos of the goods, infrequently, and supplier plants provide images of their products. Many factories simply do not have photos of the goods, and the contracts do not state that they are obliged to provide them.
And we take a lot of pictures ourselves. And we do it quickly. Our difference is speed. Goods arrive - we quickly upload photos to the store.
Now sales and the number of orders of the online store are now constantly growing. We believe that the platform is a great tool for working with both new customers and old ones.
Download checklist for launching a store
Kitchenware stores are willingly visited by female customers, and the success of the enterprise depends on your ability to form an assortment and find a convenient place for a retail outlet. What points should be considered when opening a store.
Most women love to buy dishes. We can say that they visit dishware stores with almost the same pleasure as cosmetic ones. In the foreseeable past, the assortment of china shops upset and discouraged - sets that differ slightly in pattern, but are the same in shape.
Cups with poor flowers. Plates with a joyless border. The object of desire of many housewives in times Soviet Union There was a red tea set with white polka dots.
And if you managed to get pots and boxes for bulk products of the same color, you could be proud of yourself. If dishes that were inherited from great-grandmothers were accidentally kept in the house: elegant porcelain cups, a tureen that did not even allow the thought of borscht, or a teapot that children were strictly forbidden to touch, suspicions crept in that the dishes should look somehow different.
Today, fortunately, in stores the choice is much richer and respectful attitude to the dishes is gradually reborn. We are happy to buy dishes not because a cup has broken, but we need to drink from something, and not in order to install a service in a sideboard for beauty. The dishes have become very popular item which is in pretty good demand. We consider opening a glassware shop a good business idea with significant financial investments and good prospects.
Today, a huge variety of dishes of all shapes, colors and sizes is produced. Buyers are on all the most inconceivable and strange tableware delights and on very laconic household items intended for ascetics. Many dishes are traditionally bought as gifts for weddings, anniversaries, housewarmings and other such occasions. A lot of people just can't get past the vending cup or coffee pot, salad bowl or candy vase.
And yet, with all the seeming simplicity of selling dishes, you need to know some rules and follow them if you want your business to develop successfully.
Kitchenware store location and premises
You can equip a separate store or department in a shopping center. According to experienced businessmen, it is better to choose a place among other stores or outlets. Then your store will be guaranteed a constant influx of customers. Experience tells us that buyers rarely come to a china shop purposefully, but very often they come along the road for groceries, and, having entered, they rarely leave the store empty-handed.
It is also believed that a dishware store will be popular in a residential area, where there are many new settlers and people are much more likely to think about arranging their homes. The area of the store depends on your financial capabilities and plans. Areas of 50-60 sq. m is quite enough, but you can stay on 150-200 sq. m. In any case, when placing dishes, you must follow the principle of zoning:
- tableware
- Cooking utensils
- Gift sets of tableware, etc.
Purchase of goods
Experienced entrepreneurs advise starting a dishware business from a store selling several brands. Foreign suppliers, if you arrange direct deliveries with them, provide the store with commercial equipment with professional lighting, which will save a lot.
However, foreign manufacturers work, as a rule, on a prepaid basis. If the amount of purchases reaches tens of thousands of dollars, you can count on discounts of 7-10%. At the start, the purchase of goods will require about $100,000. Further, the cost of the purchase will dictate the turnover.
Range
When starting a tableware business, it is difficult to choose an assortment that will be profitable to work with. It can be argued that white dishes will be a win-win option. It is universal and suitable for any interior, serving and dishes. Transparent dishes are just as democratic and versatile, and therefore are in steady demand. With catchy and bold design solutions, it’s better not to rush until you decide on the preferences of buyers.
Porcelain remains the most favorite material. This material has excellent thermal conductivity, it is hygienic and products made from it look aesthetically attractive. It is not uncommon for large companies to buy batches of white china cups to have their logo printed on them for use as gifts and promotional items.
Introduce dishes made using new technologies to your assortment. Such novelties appear not so often and are always in demand. Pay special attention to the environmental friendliness of dishes, buyers now attach importance to this quality when choosing. This is especially true for middle-class buyers.
Recruitment
Friendly and knowledgeable salespeople are a must successful business. Sellers must understand not only the dishes, but also the technology of cooking and serving, in order to convince the buyer of the need for one or another serving item.
Therefore, we can recommend middle-aged women as sellers, who give the impression of experienced housewives who know a lot about dishes and cooking. Customer confidence is a very important factor. The seller's salary is about $300-400 (the seller simultaneously acts as a consultant and cashier).
Financial investments
- Decor individual entrepreneurship and documents (5,000-15,000 rubles);
- Room rental (15,000-30,000 rubles);
- Salary of sellers (20,000-40,000 rubles);
- Purchase of goods (100,000-250,000 rubles);
- Purchase of equipment and machinery (40,000-80,000 rubles);
- Advertising (5,000-10,000 rubles);
- Other costs (10,000-20,000 rubles).
To start a business, you need 200,000-450,000 rubles. The income of the store, depending on the prices in the region and the chosen place, will be 80,000-140,000 rubles. Net profit- 35,000-90,000 rubles. The business will pay off in 5-8 months.
Trading is one of the most sought after sources of income. If you are attracted to the job own business, consider opening a china shop. Draw up and carefully work out a business plan for a dishware store, and the result will not be long in coming. Try to open a store and it will become your reliable and constant source of income.
Why is it profitable to trade dishes today?
Firstly, people have always had, have and will have the desire to stand out from the crowd. Each hostess is always happy to surprise her guests and loved ones with serving both a festive and everyday table. An important role in the dishware business was played by the Soviet shortage - a time when people had a desire to be different, but this was impossible for one simple reason: everyone ate and drank from the same cups and plates, because there were no others at that time. Therefore, nowadays it is very valuable for people to have something beautiful and unusual in the house. This also applies to dishes.
Secondly, the sale of tableware is significantly influenced by social factors. Luxurious sets are must-have gifts for a wedding or housewarming. The more people buy houses and apartments, the stronger the demand for dishes for arranging new housing increases.
Thirdly, the constant change in fashion trends always entails a demand for dishes. Now in stores you can find plates not only round, but also oval, square and even triangular in shape, while having different colors. The ever-expanding assortment is another guarantee of successful trading.
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The success of your business will depend on the preparation of a business plan.
A well-written business plan will help open a store and become the key to success and future profits.
Therefore, approach this issue responsibly and use the advice of specialists who will analyze your business plan and check the correctness of the calculations.
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Manufacturers and suppliers
First you need to decide on the brands of manufacturers that will be presented for sale. According to the price range, manufacturers are divided into classes:
- low - Turkey, China;
- medium - Poland, Belarus;
- high - France, Czech Republic, Italy.
Having studied in detail the range of different brands, proceed to the selection of future suppliers. Check out their terms and prices. For suppliers, a very important criterion is the fulfillment of the conditions by the customer. In order for your further cooperation to be profitable and successful for both parties, read the terms of payment and delivery of products in advance, highlight all the pros and cons for yourself.
The next step is to define the audience of buyers. It depends on which point you want to open: mono- or multi-brand. For beginners, it is better to focus on the second option, as it is more flexible. Without having certain experience and skills in the trade of dishes, it is quite difficult to represent only one company at the initial stages.
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Premises: location, area, interior
To open a glassware store, you need to choose the right location. It is important that the outlet is located in densely populated and passable areas. Best Option will be the location of a china shop in a large shopping center. With this arrangement, a constant flow of visitors is ensured. It will not be superfluous to familiarize yourself with nearby competitors, as well as evaluate them pricing policy about the product they are selling. The rental price of the premises will vary depending on the location, the availability of parking lots and the convenience of access roads.
When choosing a premises, it is necessary to take into account the area of \u200b\u200bthe outlet. To organize a small store, the minimum area will be 60 square meters. m. The footage depends on the number of zones and the range of products. Dishes are selected according to their purpose and divided into zones, for example, festive - in one zone, everyday - in another.
An important step is the interior design of the store. This will also affect the cost of purchasing equipment ( cash machine, showcases, shelves, racks, etc.), information about which must be entered in the business plan. If you work with manufacturers directly, they can provide commercial equipment for their products. In branded racks, dishes will look more impressive. The downside is that foreign manufacturers cooperate exclusively on an advance payment, but in cases where amounts of several tens and hundreds of thousands of dollars are involved, it is possible to get a discount of up to 10%.
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Recruitment and advertising
Seriously, you need to approach the choice of personnel. Sales consultants can be the key to both trading success and failure. Therefore, it is necessary to train staff on product characteristics and sales techniques before opening a store. Enough six sellers who will work in three shifts. It is recommended to hire charming and attractive women who themselves love to cook and set the table. If sellers like the product they are selling, they will be able to communicate the benefits of the product competently and convince the buyer to buy.
To attract future customers, you need to create an effective advertising company. Use the following advertising methods:
- own site;
- outdoor advertising;
- advertising in local media;
- advertising in local culinary magazines and newspapers;
- product placement on television (dishes are provided for use in culinary programs).
The customer loyalty system is one of the main competitive advantage any store. Therefore, it is necessary to create a system of discounts, as well as to carry out promotions with drawings and prizes. Your task is to keep the customer base, and make visitors who will be in the store for the first time your regular customers.
Encyclopedic reference: dishware store - a point of sale where you can buy pots, plates, glasses, other items for serving or cooking, as well as various kitchen accessories.
Modern manufacturers offer a wide selection of dishes of different sizes, shapes, colors and purposes. Demand for this category of goods seems to be stable, but not everyone is lucky in this business. Why? Read our article and find out if a cookware store is profitable and how to avoid the most common mistakes in the initial stages.
Step by step to a profitable housewares shop
Step one: preparing the legal and material base
The same documents are required for the trade in utensils as for the organization of other types of retail sales:
Registration certificate ( entity or IP);
Certificate of registration and assignment of an individual taxpayer number (TIN);
The conclusion of the State fire supervision and sanitary and epidemiological station;
Cash register license.
Experienced entrepreneurs are advised to start with a small shop or department in a large shopping center. Choose a place where there is an "anchor" - outlets with themed goods such as kitchen textiles, Appliances And so on. Remember: dishes, as a rule, are purchased against the background of other purchases. You can also sit near the gift shop, since many buyers consider kitchen utensils to be a good present and buy them on the occasion of certain holidays.
How to choose a place? A good option is in a large shopping center with good transport accessibility. Also, a china shop can be opened in a residential area. If the premises can be rented, then it is better to purchase commercial equipment - so you can easily expand trade in another place, if necessary.
Step two: choose a strategy
Experts advise beginner businessmen not to sell dishes of one brand, but to have goods from different manufacturers available. In this case, you should choose a price category in advance. For example, focus on selling inexpensive tableware from China, Russia and Ukraine, or create an assortment based on more expensive European brands.
Before you open your kitchenware store, also decide what kind of goods you will sell. It can be kitchen utensils for cooking, exquisite crystal, practical plastic and much more.
Step three: we form the assortment, we recruit personnel
There are several ways to form an assortment. Firstly, you can offer customers a product that is fundamentally new for your region. For example, no one sells bamboo or ceramic dishes nearby. Focus on it, and the attention of the audience will be ensured. If there are no free trading niches or you do not want to take risks, take a closer look at your competitors. Which product category is in the highest demand? Focus on it and you, offering, for example, a better price or a wider selection.
Remember that the reputation of your store is the key to its prosperity. If the buyer likes you, he will tell three friends or relatives about it, if not, ten. That is why the choice of suppliers should be approached with particular care. Try to negotiate with manufacturers. First, you will get good price offer, and secondly, it is easier to control the delivery schedule and quality.
Important: each type of product should have its own zone: a zone for gift sets, a zone for cooking utensils and a zone for serving utensils. A third of the income per year brings each of these groups of goods.
In the place of the seller, according to experienced businessmen, it is best to hire a middle-aged woman. On a subconscious level, among buyers, it is she who is associated with an experienced hostess who can give useful advice choice of dishes.
Where to get money?
When calculating how much it costs to open a dishware store, consider the cost of renting a room, buying commercial equipment, assortment formation. On the initial stage quite big investment, since bulk purchases of dishes from suppliers are coming. Want to save? Sign contracts during exhibitions - large manufacturers offer good discounts during this period.
Credit is the most common form of raising start-up capital. When choosing a loan program, keep in mind that the trade in utensils is a stable business that brings year-round income. Profitability is quite high if the trade margin is 25-30%.
Underwater rocks
Your reputation may be threatened by poor quality dishes and poor service. Failure can also befall you if you choose the wrong assortment. For example, you start selling elite crystal in a middle-class residential area. In addition, there is quite a lot of competition in this niche. Loyalty programs will help you stand out from your competitors. Remember that people love discounts and promotions.
Summing up
The dishware store is a fairly stable business with an average level of profitability. With the right approach to the formation of the assortment and the organization of the trading process, you will ensure the interest of customers in your outlet. It is easier to start with a small multi-brand store.
Incomes of residents of large cities are constantly growing, along with them, consumer demand for the most different groups goods. Demand creates supply and new ideas for enterprising people. For example, a profitable type of business is opening a dishware store. Entrepreneurs in this segment feel confident and make plans for business development. But where should you start organizing such an outlet and how to achieve the success of the store?
White dishes are the most sought after
Why is the demand for tableware growing, and why do people buy new sets of plates, cups and salad bowls again and again? Natalia Dmitrenko, director of a large china shop "Porceliana" (Poltava), believes that the growth in sales of utensils is influenced by an increase in demand for real estate, an increased number of divorce proceedings. When moving, divorces, the dishes break and you have to purchase new sets. Young families moving to a new home very often seek to acquire new dishes.
It is impossible to buy all the necessary utensils in one trip, especially since factories are constantly expanding their product lines. Stores actively use merchandising techniques, laying out dishes so spectacularly that it is very difficult to resist a beautiful teapot, sugar bowl or cake dish. Trends are also constantly changing: today rounded shapes are considered fashionable, after a while - square ones, then the most unusual colors are considered relevant. For entrepreneurs who decide to open their own dishware store, seasoned market players recommend showing some moderation when choosing a trading assortment.
According to business consultant Elena Oliynichenko, it is better for beginners to focus on white dishes - this option is considered a win-win. Any dish looks great on white dishes, and when setting the table, you can use a variety of tablecloths, napkins, and kitchen utensils. The demand for transparent dishes is not decreasing either. It is undesirable at first to experiment with expensive designer dishes, with unusual plates and cups: there is a serious risk of losing money.
Porcelain tableware is a sales leader
Ms. Oliynichenko is sure that it is better for novice businessmen to give preference to porcelain products. Porcelain has excellent hygienic performance, excellent thermal conductivity, aesthetic properties. There is a stable demand for porcelain tableware. An additional plus of porcelain: the tableware is a kind of advertising medium. Some companies purchase large batches of white porcelain cups, which have their logo applied on them and use the cups as corporate souvenirs.
Tatyana Lebedinets, head of the Serviro chain of tableware stores, which is part of the MIRS company, believes that souvenirs, as well as tableware and cooking utensils, will be the ideal assortment for a dishware store. Each of the three segments during the year will provide a third of the income of the trading establishment.
Target audience - middle class
According to Ms. Lebedinets, the most interesting audience for an entrepreneur who owns a china shop is the middle class - people with an income of a thousand dollars a month. According to the expert, the niche of stores oriented towards the representatives of the middle class is practically empty. Cheap dishes are offered in supermarkets, there are shops selling elite models. A stratum of middle-class citizens has formed in the country who want to purchase high-quality dishes at affordable prices. Dishes are purchased not only for the home, but also for restaurants and cafes, which are often owned by the middle class. Mrs. Lebedinets is sure that it is the middle class that pays special attention to the ecological qualities of dishes. So entrepreneurs who rely on this consumer segment should take into account the environmental safety of the product.
Kitchenware store location
The location of a dishware store is the most important aspect that an entrepreneur has to deal with. The store can be freestanding, or located in a shopping center as a boutique. The main point - the outlet should be located as close as possible to the "anchor". Tatyana Lebedinets explains that absolutely all kitchenware stores need “anchors” that attract customer traffic. No matter how beautifully and correctly designed a china shop is, if buyers do not come to the establishment in sufficient numbers, the trade will go neither shaky nor roll. People want to receive trading services in a complex - to purchase not only products, but also household goods. Expert Elena Oliynichenko is sure that a dishware store can operate in residential areas - the outskirts of cities are rapidly being built up shopping malls, and in some areas there are 100 thousand inhabitants, which is quite consistent with the population of a small city.
Room selection
The premise for a complex store of tableware should have a minimum of 50-60 square meters of area. Larger retail establishments are equipped on 100 and even 200 square meters. The footage directly depends on the assortment: different dishes require equipment for shopping areas. Dishes intended for cooking are placed in one zone, used for serving - in another, souvenir models are placed in the third. If a businessman wants to work with one thing, for example, with serving utensils, it is quite possible to use a smaller room.
How to start a kitchenware business
Experts cite the following statistics: only every tenth visitor to a china shop buys dishes, the average amount of purchases is approximately $100. Trade becomes profitable only when trade margin not less than 25-30 percent.
The multi-brand format allows you to establish contacts with well-known manufacturers of tableware. In this sense, we can recommend the Frankfurt international exhibition. Direct work with manufacturers is also convenient because factories in most cases provide the client with professional commercial equipment - racks equipped with a lighting system. Foreign suppliers work exclusively on prepayment: the amount of purchases must be discussed separately.
Natalya Dmitrenko considers it unlikely that a businessman will be offered a discount when purchasing goods for a not very large amount (from 5 thousand US dollars). If the agreement provides for the purchase of dishes for several tens of thousands of dollars, the discount can be from 7 to 10 percent.
How much money do you need to open a cookware store
When starting a business, about 100 thousand dollars will have to be allocated for the formation of an assortment. Further costs for the goods will depend on the trade turnover.
- Purchase of commercial equipment (showcases, racks) - from 80 thousand rubles.
- 1 month rental deposit - from 50 thousand rubles.
- Creation inventory- from 400 thousand rubles.
- Advertising and promotion of the store (advertising sign, distribution of leaflets, advertising in the media, creation of a website, etc.) - from 70 thousand rubles.
- Organizational expenses (registration of a business, preparation of permits, transportation costs) - from 30 thousand rubles.
- Other expenses - from 100 thousand rubles.
TOTAL: from 730 thousand rubles.
Entrepreneurs new to the segment should not pay attention to the transience of tableware fashion and think about the need to get rid of irrelevant leftover goods. Manufacturers present new items every year, but this does not mean that everything old is immediately sent to the dustbin of history. Tatyana Lebedinets explains that changes most often affect design, production technologies practically do not change. Technological breakthroughs are extremely rare in the glassware industry, so you should look for a product that differs from others in the manufacturing process. It is precisely on innovative manufacturers who have their own "chip" that you need to bet on.
The advertisement is engine of the trade
Mrs. Lebedinets states that, despite the weak saturation of the tableware market, it is extremely difficult to occupy your own niche. By advertising, merchandising techniques, the buyer needs to be inspired with the idea that it is precisely such dishes that he needs: this is the only way to make the client part with the money.
It is much more difficult for a single dishware store to attract customers than for a chain store. Unfortunately, the culture of table decoration in our country is in its infancy. Not everyone eats with a knife and fork, and very few families use a full set of cutlery in a formal setting. Many citizens do not know what certain models of dishes are intended for: glasses, plates of various sizes. Sales consultants need to make every effort to impress the visitor with the need to purchase this or that thing. It is much more difficult for a separate store to carry out such work than for a trade institution belonging to a large network.
Competent staff is the main factor in the success of the dishware business
Kitchenware store salespeople need to be taught both sales techniques and product characteristics. Even a small shop of 50 m2 will need at least 6 salespeople who will work in shifts of three people. “The buyer is like a guest. He needs to be met in such a way that he wants to return, - says Tatiana Lebedinets. Therefore, shop assistants must be polite, friendly, attractive, they simply have to understand the dishes, as well as be able and love to cook. There is a simple truth in trading: a seller who does not like a product will not be able to sell it - the buyer simply will not believe him. Often, a person makes a purchase decision on a subconscious level. He may be embarrassed by the price and quality, but if he believes the seller, he will definitely return after a while and buy the goods.
The best shots are middle-aged women, business gurus say. Young girls do not often cook themselves, which cannot be said about the older generation, who cook themselves and can advise which dishes are better to buy. Buyers trust such sellers more.
Sellers of a dishware store often combine several functions at once - a cashier and a consultant. Medium wage sellers is about 15-25 thousand rubles, depending on the revenue indicators. Possible quarterly bonuses which significantly increase staff motivation.
In the competitive struggle in the "dishes" market, one can survive only due to the quality of the goods and due to a loyal attitude towards the client. “If a person bought a product from you and was disappointed, he will no longer return (if his visit is not a reason to return the product) - Tatyana Lebedinets explains. The main secret of the success of the cookware store is the feedback from the buyer and his desire to return to you again. When a customer purchases quality goods, comes home, puts it next to outdated dishes and understands that a lot needs to be changed. To use feedback to the maximum, the owners of outlets apply discounts and arrange all kinds of promotions.
Although there is a seasonality in the trade in utensils, it is very insignificant: utensils for coffee and tea are bought in the winter, for picnics and soft drinks - in the summer.
