On the this moment printing business is no longer a young trend, but nevertheless extremely in demand, which means that there are not enough mini-printing houses and printing salons, which leads to certain inconveniences for people who want to use this kind of service. This means that you are without big investments and difficulties, you can gain a steady income, which, with certain skills and dexterity, will inevitably increase.
What is needed for this? First of all, a well-written business plan. It is necessary that it contains accurate calculations and analysis of competitors. Of course, it is necessary to take into account the location of your enterprise, different regions and cities will have their own nuances, but without a business plan for a printing house, your undertaking will not be successful. With its availability and accurate calculation, your business will justify itself in a short time, even with a very modest investment.
1 Equipment
Machine tools and other equipment should not be purchased in stores, it is much more economical to negotiate with wholesalers, when choosing, it is necessary to take into account customer requests and to start buying only frequently used, in-demand devices. These include:
- risograph for black and white leaflets and documentation
- offset
- color copier
- laser printer
- computers
-scanner
2 Sales market assessment
In printed products in the form of all kinds of books, brochures, posters, leaflets, business cards, letterheads and all kinds of copies, they need both individuals, and law firms. Also, potential clients are schools and institutes that are constantly in need of educational material that has printed form. The place of construction of the enterprise should be selected where there are no similar establishments and shops that may be competitors. On the contrary, the neighborhood with all kinds of institutions and companies that constantly need all kinds of documentation will significantly increase income.
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3 Competitors
The main competing force are printing houses that produce similar products. In order to acquire superiority, it is necessary to ensure that the cost of goods is as small as possible, to fulfill orders in a short time and to expand the range of products offered. You can also use promotions such as discounts and promotions. In order to learn more about these ways to attract customers, you should download free tutorials on this topic from the Internet.
4 marketing plan
It should be possible to accept both large orders of individuals and legal entities, and to instantly make copies of the required documentation in small batches. It is necessary to make product samples to demonstrate clarity when concluding a contract with a customer. The head of advertising and sales should consistently make visits to places of accumulation of potential customers, advertising in every possible way and informing about the predominance of convenience and quality in your particular company, presenting illustrative examples of products. This method is extremely efficient. It is worth placing advertisements in print media, which is little expense, but with clear positive results.
5 Production plan and others
It is necessary to draw up a production plan, which is used to estimate the quantity of products produced and its justification with all kinds of resources. The main task of this plan is to compile a list of such a list of types of goods and services from which you can extract the maximum profit. AT this document focuses on production capacity, material and labor resources.
In addition, it is necessary to calculate and prepare such documentation as "Planned sales volume of products", "Resources required", "List of funds", "Personnel and wages", "Estimate of expenses", "Forecast financial results”, “Investments”, “Loan repayment plan”. To do this, even without special training, is not difficult, but it cannot be done without specific calculations, depending on many individual factors inherent in a particular enterprise.
6Success factors
The main thing without which no company can flourish is the client base. Of course, the speed of order fulfillment, the quality of the goods, as well as the location are very important. But it is necessary, first of all, to win the trust of the client. Moreover, it is best to base your work not on deceit, but on a high level of services provided and relatively low prices. An original move that can allow you to acquire a large number of people who want to use the services of your particular company can be round-the-clock work.
Good luck in your endeavors!
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The amount of initial investment is 1 687 186 rubles.
The break-even point is reached in the eighth month of work.
The payback period is from 21 months.
2. Description of the business, product or service
3. Description of the market
We will conduct a SWOT analysis of your project activities.
Strengths of the project | Weaknesses of the project |
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Project Opportunities | Project Threats |
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4. Sales and Marketing
5. Production plan
Let's outline the main stages of launching a printing house.
1. Registration with government agencies
Opening a printing house does not require special permissions and licenses, so before opening it is enough to register yourself as individual entrepreneur with a simplified taxation system (6% of income), as well as open a current account.
2. Search for premises and repair
As for the placement of the printing house, certain requirements are imposed on it:
- Quadrature from 40 m2;
- Extraction / ventilation of the room;
- Possibility of expansion in the future under a warehouse for finished products.
As a room for a small printing house, an area of 40 sq. m. Too small areas will not work due to the fact that they will not allow to place all the equipment (and this is at least 5-6 cars). Plus, it is necessary to give space to operators, to allocate a warehouse for storing materials and finished products. Finally, you need to allocate an area for visitors, place a soft sofa and chairs. Rental payments for an area of 40 sq. m. depending on the location will be about 28 - 40 thousand rubles per month.
3. Purchase necessary equipment and inventory
To open a printing house, you need the following equipment:
- Digital typewriter with a raster processor for offset printing (a device that transfers an image from a form to the surface of a material by means of a rubber sheet; it is used to print leaflets, forms, business documents, brochures, posters, business cards, postcards, booklets, coupons, photographs, in general, the vast majority of products printing houses);
- Cutting plotter (this is an apparatus for accurately cutting any stencils or images from various materials);
- Booklet maker (device designed for binding documents (binding sheets with a staple);
- Laser MFP;
- Multifunctional thermopress (specialized modern equipment that allows you to transfer all kinds of images to different surfaces with high quality, is used to apply the desired images to caps, mugs, T-shirts);
- Cutter (used to cut paper into even pieces and align the edges);
- laminator;
- A computer;
- Consumables: paper, thermal film, oracal, magnetic vinyl, paint.
Due to the high cost of new equipment, you can look for supported options, then the price will be about 2 times lower. This business plan lists equipment that has been in production for no more than three years.
Name | Quantity | Price for 1 piece | total amount |
Production equipment and inventory |
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Offset printing machine Ryobi 512H | |||
Cutting plotter Mimaki CG-60SRIII | |||
Booklet Maker Office Kit B3432E | |||
HP LaserJet Pro M435nw MFP | |||
Multifunctional thermopress Gifttec MASTER combo 6 in 1 | |||
Cutter KW-TRIO 3919 | |||
FELLOWES Saturn 3i laminator | |||
Computer Acer Extensa EX2511G-P8BS | |||
Cutting table | |||
Consumables* | |||
Furniture and equipment for clients and staff |
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Wardrobe | |||
Microwave | |||
Electric kettle | |||
Total | 1 106 600 |
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* Consumables include: paper, offset printing material, printer cartridge, cardboard, metal/plastic springs, calendar loops, magnetic vinyl, oracal.
4. Personnel search
The most difficult thing will be to find professional printers, since quality work will require experience and specialized education. It is better to search for such specialists on the hh.ru portal; access to a resume will cost 15,000 rubles. You will also need an experienced sales manager and administrative managers who will be responsible for meeting customers, calculating costs and transferring finished products. It is also more expedient to search for them on the above site or to search through friends or social networks. networks.
5. Marketing policy
6. Organizational structure
The main employee of your printing house is a printer who prepares materials and a printing machine for production, adjusts and prints all types of printing products, performs preventive maintenance and repair of a printing machine, monitors compliance with speed modes and a printing schedule. The printer's work schedule is 2/2 to 12 hours a day, the salary is the highest in the enterprise (45,000 rubles), as candidates with work experience and specialized education are required. Ideally, these employees should be generalists and be able to work with a plotter, booklet maker, and thermal press. But even in this case, it is necessary to hire assistants who will carry out the work under the supervision of printers. In the first months, when the customer base has not yet been developed and there are few orders, two printers are enough, then - without assistants with a salary of 15,000 rubles. not enough.
The next employee to be involved is a sales manager who makes calls to potential customers and offers printing services. The manager can work remotely, his work is paid depending on the number of services provided (15%). The candidate must also have experience in the field of sales, must develop selling scripts for conversations, submit monthly reports to the director on the number of completed contacts and conversions.
It is also necessary to hire a designer on staff who develops layouts for leaflets, booklets, business cards, postcards, calendars, and also prepares files for printing. Designer's salary - 18,000 rubles, working hours - 5/2.
Reception of clients and their consultation is carried out by the manager. He also calculates the cost of orders, receives incoming calls, responds to customer messages, etc. Since the printing house works every day, there is a need to hire two managers who work in shifts, their salary is 15,000 rubles / month.
Staff | The number of employees | Salary per 1 employee (rub.) | Total salary (rub.) |
Manager (salary + bonuses) | |||
manager (salary) | |||
Sales Manager (%) | |||
Accountant |
The material presented below is an example of opening a mini-printing house in Moscow. Based marketing research identified a lack of quality printing services in the capital. The metropolitan region is "overgrown" with a large number of small, handicraft firms, which clearly does not satisfy the demand for printing services among the population. The aim of the project is to show economic efficiency opening a printing house, justify the profitability and profitability of the business.
How much money do you need to start a business
The estimated investment for the purchase of equipment for the project is 110 thousand rubles. The whole set of purchased equipment is professional, highly functional and easy to maintain. Due to this, it does not require the involvement of highly qualified personnel. The equipment is purchased at the expense of the project organizer.
How much can you earn by opening a printing house
The project involves the creation of 4 new jobs. The annual revenue of the enterprise, according to the plan, will be a little more than 700 thousand rubles. Payback period initial investment is 12 months.
The printing house plans to provide the following services: color printing, scanning, binding, laminating and circulation printed publications both large and small quantities.
It is intended to provide services to both individuals and legal entities, including schools, universities for printing educational and methodical publications. The provision of services will be confirmed by relevant contracts.
The business plan assumes employment CEO, secretary, marketing analyst, marketing strategist, information marketer and accountant.
The sales volume for the first year of operation will be 72,400 rubles. The main costs of the project: rent of premises, communal payments and staff salaries.
For more information on the project, please download complete sample business plan at the link below.
*Attention! The business plan may contain somewhat outdated data, as the market is constantly changing, prices are rising (inflation), etc.
♦ Capital investments – 700,000 rubles
♦ Payback – 10–12 months
Today, it is rare for a business (even a small scale) to do without printing information and promotional products, business cards.
Students of many specialties also often resort to professional printing services during their years of study (print the same project or bind a diploma).
What can we say about various public organizations and political parties - the main suppliers of waste paper.
The demand for professional printing services today is simply huge and there is no evidence that it will decrease.
All this leads to the fact that many begin to think, how to open a print shop and how much it might cost.
You should not immediately aim at a large printing factory with many machines. Start with a mini printing house whose business plan you and.
You will only have to use these calculations or conduct your own if you plan to open a business of a different kind.
Benefits of opening a print shop
There are a number of reasons for opening a printing house:
- Printing services are needed not only in megacities, but also in small towns where there are private enterprises, educational institutions, party cells, public organizations etc.
- In order to open such a business, large expenses, special permits, and huge working areas are not required. You will not often be pestered by the sanitation station and other inspection bodies.
- Printing is a profitable business if you build a good customer base.
- It is possible to purchase the equipment you need at half price, if it is not new.
- Pretty fast payback printing compared to other types of business.
How to open a mini printing house: planning
Summary
AT Soviet time any type of activity, and even more so such a strategically important area as printing, were in state hands.
With the collapse of the USSR, it became clear that huge publishing houses and printing factories were unprofitable. It is much more profitable to maintain a mini printing house.
This type of business, despite the fact that there are a great many large and small publishing houses and printing houses in our country, still remains profitable if you optimize costs and acquire regular customers.
The competition in this sector is high enough, but not enough to be intimidated by it.
Professional equipment is expensive, and renting a room costs a penny, so get ready for the fact that in order to open a mini printing house you need to have at least 700,000 rubles + annual expenses for consumables.
Pursued goals:
- Buy inexpensive, but high-quality equipment, thus reducing the initial costs of the business.
- Find a print shop at an affordable cost, strategically located in the city center, an easy-to-remember address.
- Hire qualified employees who can easily replace each other and have work experience.
- Acquire a base of regular customers, open new sources of income for your printing house.
- Provide the population of the city with printing services of varying complexity.
- Constantly improve our own business, modernize equipment, get the opportunity to fulfill even complex large-scale customer orders.
- Build profitable business that would pay for itself within a year.
Mini typography marketing plan
Thinking about opening a printing house, you should consider high level competition in this sector.
Many entrepreneurs have long understood how profitable this type of business can become by investing in printing presses, risographs and other equipment.
But in this area there are enough unoccupied niches, so if you form a competitive advantage, you can not be afraid of the owners of other printing houses.
Competitive advantages of printing house
Interesting fact:
Color printing appeared in the 14th century. For this technology, a huge number of engraved tablets were used, while each was painted in the desired color.
Even before opening a printing house, it is important to think about how exactly you can stand out from your competitors in order to quickly build up a client base.
Well, of course, while working, you should not forget about increasing not only turnover, but also advantages.
Here are some ways to quickly promote your business and increase your customer base:
- The presence of equipment that would print products of impeccable quality.
If you buy a low-quality risograph, printer or scanner, wanting to save money, then the client simply will not return to you. - Acceptable price policy for printing services.
- System of discounts for regular customers and wholesale consumers.
- Possibility to fulfill urgent orders at any time.
- Availability of "home delivery" service, if we are talking about a large batch of printed materials.
- Polite and qualified staff who will treat each client with understanding and respect.
- The convenient location of your printing house so that the client does not have to get to the edge of the city.
Target audience of business
To designate target audience mini typography doesn't matter age or gender potential client. Even his financial situation is not so important (although it will not be superfluous to get a few rich regular customers).You only need to consider the scope of your customers.
The main clients of printing houses are students, private entrepreneurs, media editors, public figures, political parties.
Advertisement for printing house
A newly opened printing house needs high-quality advertising.
You must quickly convey to a potential client how advantageously you differ from your competitors in the quality of your products, pricing policy, etc.
Since you have your own printing equipment, you can save on the creation of leaflets, booklets, banners.
It is desirable to create your own website, where the client can see samples of your products and learn about prices.
And don't forget to promote your typography in in social networks through which you can reach the student audience.
It is also important that each of your clients be satisfied with the services rendered to him and wish to return to you again, recommend your printing house to his friends.
Hand out your business cards to all new clients.
Staff for a mini printing house
You will not be able to cope with all the work on your own, so you cannot do without hiring qualified personnel.
You will definitely need several generalists (people who would know computer graphics programs and know how to handle equipment), an accountant (better - part-time, while you have a small business).
With leadership functions, you can do it yourself.
If you do not plan to clean the printing house yourself, then do not forget about the cleaner. You can hire a woman of retirement age part-time, because cleaning a small office takes only 1-2 hours in the morning.
All this implies the following expenses per month for wages.
How to open a mini printing house: implementation
Printing house calendar plan
Before starting work, you need to draw up a business plan for a printing house with specific calculations (or use a ready-made one).
In addition to it, you need to draw up monthly or at least quarterly plans (provision of printing services, expected profit, actions to attract customers, etc.).
As soon as your business pays off, you can stop making monthly / quarterly plans, and limit yourself to only annual ones.
Stages of launching a mini printing house
The most difficult thing for you is to find a suitable premises with an acceptable rental price, purchase good equipment and hire experienced employees.
To rent a room, choose non-commercial expensive areas ( shopping centers take a lot of money for 1 square. meter), while organizations are simpler, for example, communal establishments located near the center.
In order for the printing house to work successfully, you do not need European-style repairs.
Professional new equipment costs big money, so what has been used will be fine to start with, but make sure it is in good condition.
Printing staff can be searched through recruitment agencies or labor market.
To start your mini printing house from scratch with proper planning, it will approximately take no more than 5 months.
| Stage | Jan. | Feb. | March | Apr. | May | June |
|---|---|---|---|---|---|---|
| Registration of an enterprise (IP) | ||||||
| Rental of premises and purchase of necessary furniture (tables, chairs) | ||||||
| Purchase of the necessary equipment | ||||||
| Typography staff recruitment | ||||||
| Typography staff recruitment | ||||||
| Printing house launch |
Table of expenses for opening a printing house
High-quality professional equipment, even if used, is not cheap, but you cannot do without it if you want to build a successful business.No one will come to your printing house if you print products on a regular printer.
The main costs of starting a business are as follows:
| Item of expenses | Amount (in rubles) |
|---|---|
| Total: | RUB 680,000 |
| Company registration | 30 000 |
| Premises for rent (30–40 sq.m.) | 20,000 per month |
| Buying furniture for work | 100 000 |
| Purchase of printing equipment (2 powerful computers, risograph, copier, scanner, printing machine, printer, paper cutting machine) | 450 000 |
| Expendable materials (paper different types and thickness, ink, film, etc.) | 10 000 |
| Employee salary | 43,000 per month |
| Advertising | 10 000 |
| Additional expenses | 17 000 |
In addition to the initial opening costs of 680–700,000 rubles, you will also have mandatory annual expenses in business.
It's not just about paying employees, renting space or taxes, but also about maintaining the equipment you have and buying paper on which you will print.
Here is a rough plan for the annual expenses of the printing house for these purposes:
| Item of expenses (equipment identification) | Cost of one copy (in rubles) | Plan for the production of copies for the year | Amount of annual expenses (in rubles) |
|---|---|---|---|
| Total: | 400 000 rub. | ||
| risograph | 0,4 | 400 000 | 160 000 |
Copy machine  | 0,3 | 150 000 | 45 000 |
| Printer | 0,35 | 200 000 | 70 000 |
Paper A3  | 0,38 | 8 000 | 3 040 |
| A4 paper | 0,15 | 800 000 | 120 000 |
Services that a printing house can provide
We invite you to take a short excursion into the world of modern typography
by watching the following video:
Calculation of revenue and profit of the printing house
| Printing house service | Unit cost (in rubles) | Unit production plan for the year | Total amount (in rubles) |
|---|---|---|---|
| Total: | RUB 3,800,000 | ||
| Prototyping | 170 | 5 000 | 850 000 |
| Printing promotional products | 25 000 | 10 | 250 000 |
| Replication on a risograph | 400 000 | 5 | 2 000 000 |
| Binding of documents | 3 000 | 50 | 150 000 |
| Document lamination | 2 000 | 40 | 80 000 |
| Copying (A4 paper size) | 150 000 | 1 | 150 000 |
| Copying (A3 paper size) | 5 000 | 4 | 20 000 |
| printout | 150 000 | 2 | 300 000 |
Download ready-made business plan printing house with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions
As you can see, with proper management of the printing house, there is a chance to earn three times more than the initial investment, that is, the business can be made profitable.
Of course, you will have unplanned expenses (some equipment may fail, employees will demand a raise). wages etc.), but nothing prevents you from increasing the pace of production and gradually increasing the cost of manufactured printed products.
thinking how to open a print shop, and taking the first steps to build a new business, do not put off the development competitive advantage and ways to attract new customers.
The more successful your start from scratch, the faster the development.
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Today, the demand for printed products is getting higher and higher, which means that the need for printing houses is constantly growing. The success of a printing house largely depends not only on what volumes of products it can produce, but also on how quickly and efficiently the order will be completed. With the right organization this species business can generate considerable income, even if the company will provide a very narrow range of services. The equipment will fit perfectly in a small office.
Choosing a typography type
Before you open your own printing house, you need to decide on its format. Will it be a full-fledged printing shop focused on the production of books, newspapers and other large paper products, or will it be a mini-printing house, the main activity of which is aimed at providing printing services for smaller products - business cards, booklets, posters, calendars and others.
In most cases, opening a mini-printing house will be the right decision. There are several reasons for this:
- Opening a small printing house does not require significant investments - the minimum amount is from 500,000 rubles.
- At the beginning of work, you are unlikely to be able to provide the printing house with large volumes of orders for printing books and magazines, but with small ones - completely.
- A mini-printing house with the right business can always grow into a more serious company.
- It can be a great addition to your core business. Quite often they open their printing houses, magazines and newspapers.
Printing house registration
Like any other type of business, opening a printing house requires registration with tax office. To register a mini-printing house, it is enough to obtain the status of an individual entrepreneur. In this case, you do not even need a business permit. If you plan to open several branches, you need to think about registering an LLC.
Before opening, you need to obtain permission from:
- fire inspection;
- supervision services for compliance with labor protection rules.
Naturally, sooner or later you will have to hire staff to work in your company, and it follows that you also need to register with pension fund and employment service.
Premises selection
An important step when opening is the choice of premises. On average, for a mini-printing house, a room of 40-50 square meters is enough, equipped with ventilation and electrical wiring with a power of more than 280 watts. It is also important to have a toilet and a room for workers, where they can rest in between work.
Also, the room should be divided into several zones:
- to receive an order;
- working;
- stock.
It is desirable that there is a separate room for each of the premises.
It is better to rent a room not in a residential building, but in a building of business centers or educational institutions. So the operation of the equipment will not interfere with the neighbors, especially if the order is carried out at night. There should also be a convenient access to the building for loading finished products.
It does not matter where your printing house will be located - in the city center or on the outskirts, the main thing is that a lot of people pass nearby. The ideal option is to open near universities, business centers. That is, in those places where there will be a high demand for printing services.
