Today, shopping centers are the most "tidbit" for those who sell something. All entrepreneurs want to have a retail space in a visited shopping center. Agree, there is a huge difference: your shop is located in a deserted alley on the outskirts or in the middle of a large shopping mall where everyone comes to shop. The solvency of the flow of people in this place is high, you just have to “spread the net” in the form of a product / product and wait for the “big fish” to swim.
It seemed like the perfect recipe for success. But there is a small nuance - to get a place in a good mall not as easy as it seems. The owner of the building, of course, will want to enter into a lease agreement only with a company or entrepreneur whose business interests him and promises big profits. That is why there is a company presentation for the landlord. This is an electronic (most often) or printed product that informs a potential landlord about your company, type of activity, etc.
Do you need a presentation for the landlord?
Some old-school businessmen have trouble keeping up with the times. They resist innovation in every possible way and complain about the need to create such a "useless" thing as a presentation for obtaining a lease in a shopping center. But is it really such an unnecessary thing?
It turns out that by contacting the administration of the shopping center with an application for renting retail space, you can easily get a refusal. Now large and really profitable centers receive so many similar offers that several companies apply for one place. Sometimes tenders are even held to determine the tenant. As you might guess, the owners will rather prefer to let a serious brand with its own history, customer base, marketing strategy and so on. And they can quickly learn about all this only from a good presentation. So if you want a good trading area- you will have to order a presentation of your business and impress the landlord.
Tenant Presentation Sample Compilation
If you want to rent a retail space in a popular shopping mall, then you need to prepare a short, concise, understandable and at the same time interesting presentation. Based on this information, the landlord must choose you among the other applicants. What exactly should be included in this presentation:
- The name of the company, a description of its activities (everything is very clear here - your company and the shopping center should “get acquainted”).
- Statement of a problem that can be solved with the help of your product / service.
- Description of the product or service you offer: why are they good?
- Highlighting one's competitiveness, emphasizing advantages over similar firms.
- A story about why a lot of people will come to your point.
- Description of your needs (what footage is needed, how the retail space should be equipped, etc.)
- Convincing the landlord that he needs a tenant like you. Description of the benefits of the shopping center from cooperation.
Presentation for rent: nuances
If the presentation will contain answers to all the questions of the landlord and will interest him, then you will get the desired retail space. But it should be remembered that repeating an example from the Internet is not a guarantee of success. You need to control all the little things that can spoil the impression of the brand and deprive you of the lease agreement. Pay attention to:
- Literacy. If there are errors in the text of the presentation, you can forget about achieving your goal. Business does not like the illiterate, no one wants to deal with such a company.
- brevity. Cut and shrink everything that can be cut and squeezed. No one will waste an hour of precious time reading your long reflections. Clearly and to the point - this should be the presentation.
- Technical side. Think in advance where and how you will present yourself. Most often, presentations for rent are sent by e-mail: in this case, bring your file to the proper form, follow all standards. It would be best to send the presentation in pdf format - it can be read on almost any computer. In addition, follow the expansion of pictures and photos - all images must be of good quality.
- Visualization. The more information illustrated visually, the better. Replace boring text and calculations with graphs, show beautiful pictures goods that you produce / sell, etc.
- Design. Never try to "compose" a design on your own - if you do not have the skills and experience, then the idea will turn into a failure. Contact professionals who will come up with the “stuffing” and draw the “wrapper”. You will get a candy that you will not be ashamed to show to the landlord. And which, by the way, will benefit your business in the future.
CONCEPT B this moment the mall is characterized by the concept of "neibourhood". This is an object retail and service of district importance, for the general population. The Solnechny Veter shopping center is positioned as Favorite, which has a good choice goods. Here you can buy everything you need at affordable prices. We are currently redesigning our shopping complex. It is due to the favorable location of the shopping center at the intersection of the main traffic and pedestrian flows, the development of regional infrastructure (the opening of the Strogino metro station, the construction of an ice palace of federal significance), and the active construction of elite residential complexes. These factors determined the change of the existing concept of "neibourhood" to the concept of "casual center". Casual center is a specialized shopping center whose mission is to promote a fashionable lifestyle and meet the needs target group in self-expression through the purchase of fashionable clothes, accessories and visits to unusual themed restaurants and cafes. Compared to a fashion center, a casual center is more democratic, designed for people with an average income level, focused on fashion, style, dynamics, progress, and success. The shopping center is actively marketing policy. We are constantly working to create a comfortable atmosphere for buyers and tenants. We select tenants who complement each other, which allows us to work beyond the competition. The target audience- residents of the Strogino and Shchukino districts with an average income level (up to rubles per person) aged 20-45 years. The total population of the two districts is one person.
LOCATION NWZAO, Strogino district Marshal Katukov St., 25 Strogino metro station - 5 minutes on foot Schukinskaya metro station - 15 minutes by transport very accessible and accessible place (traffic flow in this direction of cars per day) Opposite the shopping center is a prestigious residential complex "Amber City"
If you want to rent an area to place a shop, cafe, hairdresser or any other commercial facility, You will surely come across the fact that the landlord will ask you to provide him with a presentation of your company. How well your presentation to the landlord is prepared will ultimately determine the final decision on your application. From this article, you will learn how to correctly compose the text for such a presentation.
Rules for writing the text of the presentation for the landlord
The basic rule for making a presentation for the landlord is: its text must be concise, concise, competent and effective. The presentation for renting space must be short story about your company. In the text you need to indicate the name of your company, the scope of its activities, as well as list the products or services that you are going to offer visitors to the institution.
Remember that the people who will make the decision to rent the premises to you are unlikely to want to read a long text. Also, they are unlikely to be interested in lengthy philosophical reasoning, a detailed history of the creation and development of your company, and other irrelevant facts. The main purpose of the text of the presentation for the landlord is that readers can quickly catch your main idea and understand what you do and why the landlord should give preference to you.
The presentation should reflect the following points:
- what exactly are you going to offer visitors to the shopping center;
- what are the features and benefits of your company;
- how you differ from your competitors;
- What is unique about your products or services?
- why the landlord should give preference to you;
- why and due to what your goods or services will be in good demand among buyers;
- how you will be useful to the shopping center;
- what area do you want to rent and what technical requirements you present to her.
It is worth noting that three factors are most important for your potential landlord. The first one is the stability of your work and, accordingly, the stability of your rental payments. The second is compliance by your company and your employees shopping center rules and procedures. The third is maintenance shopping center image. Based on this, we can conclude that the text of the presentation should convince him that you will be a decent and responsible tenant.
When compiling the text of the presentation for the landlord, one should not forget that shopping centers and shopping malls, first of all, give preference to well-known brands, franchisees and network companies. Small organizations that have recently entered the market are much more difficult to gain trust, so such firms need to approach the preparation of the text of the presentation with particular care.
Requirements for the design of the presentation for the landlord
Most often, the presentation for the landlord is made in PDF format. Before you send it to the shopping center, you must definitely check if there are spelling and punctuation errors in its text. It is desirable that the presentation contains high quality photos Your products, as well as photographs, thanks to which it will become clear what your point of sale will look like. Your logo should also be included in the presentation.
Where to order the text of the presentation for the landlord?
If you need a presentation for the landlord, but you do not know how to correctly compose the text for it, you can contact professional copywriter . An experienced specialist in a short time will prepare for you a clear, clear and attractive presentation for the landlord. Several firms can apply for the same place in the shopping center at once, and good presentation can set you apart from your competitors.
With our presentation, our customers have already received places in the largest shopping centers and malls:
Presentation for placing a point in a shopping and entertainment center.
If you are on this page, you understand the importance of getting a good place in a popular shopping center, you know what is at stake and you understand the price of a mistake. With us you get only a working, proven solution.
Presentations created in our company are highly appreciated by the heads of rental departments the largest shopping centers of the capital and regions. With us you will never get a job devoid of style or logic, we are often approached for alteration of presentations for the shopping center, order a presentation with a capital letter once, do not waste your time and do not miss the opportunity of your business.
Severity score is a stylish and concise presentation for a shopping center.
Rental Application in the form of a presentation for a shopping center - the standard of the time.
Landlord presentation- development of your business.
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We will make a high-quality presentation for a shopping center for you as soon as possible - Example of a presentation for a shopping center |
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No unnecessary bells and whistles, just what you need, in a decent design and at a reasonable price |
| We do up to 5 working days, really high quality | |
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Cost - 19 900 rubles. - special offer |
| Additionally, if there is no photo of existing points, you may needPoint of sale visualization |
Presentation for trade entertainment center in our time is a certain standard of business communications.
Administrators of shopping centers want to know not only in theory what kind of store or outlet intends to open a potential tenant, but also have a realistic idea of how it will look like. If today you attach ordinary “photos” to the application (in JPEG format, for example), which was permissible a couple of years ago, they will not understand you.
Examples of work for 2014-2015 according to the created presentations for the shopping center
Chain of stores of Italian fur coats SAN&MARIS
Vikosta store - clothes for curvy ladies. The chain of 7 stores has already successfully obtained a new area.
Network of clothing stores Vip-person
Athena Trade Island
Boutique of natural cosmetics. Got a chic place in the desired shopping center. We have developed - presentation and 3d visualization of the store.
A network of shoe stores successfully operating throughout Russia (more than 10 stores).
Innovative product for Russian market. The product is planned to be promoted through retail outlets sales. Presentation of the shopping island.
Presentation of the shopping island.
Presentation of nail salons.
Network of men's clothing stores.
Trade island.
Chain of shops of accessories for outdoor activities
Trading island of unique children's toys.
Presentation of an on-lain store opening a store in a shopping center.
Network presentation retail stores Italian clothes.
Presentation of a pet store for a rental place.
Today, shopping centers are the most "tidbit" for those who sell something. All entrepreneurs want to have a retail space in a visited shopping center. Agree, there is a huge difference: your shop is located in a deserted alley on the outskirts or in the middle of a large shopping mall where everyone comes to shop. The solvency of the flow of people in this place is high, you just have to “spread the net” in the form of a product / product and wait for the “big fish” to swim.
It seemed like the perfect recipe for success. But there is a small caveat - getting a place in a good shopping center is not as easy as it seems. The owner of the building, of course, will want to enter into a lease agreement only with a company or entrepreneur whose business interests him and promises big profits. That is why there is a company presentation for the landlord. This is an electronic (most often) or printed product that informs a potential landlord about your company, type of activity, etc.
Do you need a presentation for the landlord?
Some old-school businessmen have trouble keeping up with the times. They resist innovation in every possible way and complain about the need to create such a "useless" thing as a presentation for obtaining a lease in a shopping center. But is it really such an unnecessary thing?
It turns out that by contacting the administration of the shopping center with an application for renting retail space, you can easily get a refusal. Now large and really profitable centers receive so many similar offers that several companies apply for one place. Sometimes tenders are even held to determine the tenant. As you might guess, the owners would rather take on a serious brand with its own history, customer base, marketing strategy, and so on. And they can quickly learn about all this only from a good presentation. Therefore, if you want to get a good retail space, you will have to order a presentation of your business and impress the landlord.
Tenant Presentation Sample Compilation
If you want to rent a retail space in a popular shopping mall, then you need to prepare a short, concise, understandable and at the same time interesting presentation. Based on this information, the landlord must choose you among the other applicants. What exactly should be included in this presentation:
- The name of the company, a description of its activities (everything is very clear here - your company and the shopping center should “get acquainted”).
- Statement of a problem that can be solved with the help of your product / service.
- Description of the product or service you offer: why are they good?
- Highlighting one's competitiveness, emphasizing advantages over similar firms.
- A story about why a lot of people will come to your point.
- Description of your needs (what footage is needed, how the retail space should be equipped, etc.)
- Convincing the landlord that he needs a tenant like you. Description of the benefits of the shopping center from cooperation.
Presentation for rent: nuances
If the presentation will contain answers to all the questions of the landlord and will interest him, then you will get the desired retail space. But it should be remembered that repeating an example from the Internet is not a guarantee of success. You need to control all the little things that can spoil the impression of the brand and deprive you of the lease agreement. Pay attention to:
- Literacy. If there are errors in the text of the presentation, you can forget about achieving your goal. Business does not like the illiterate, no one wants to deal with such a company.
- brevity. Cut and shrink everything that can be cut and squeezed. No one will waste an hour of precious time reading your long reflections. Clearly and to the point - this should be the presentation.
- Technical side. Think in advance where and how you will present yourself. Most often, rental presentations are sent by e-mail: in this case, bring your file to the proper form, comply with all standards. It would be best to send the presentation in pdf format - it can be read on almost any computer. In addition, follow the expansion of pictures and photos - all images must be of good quality.
- Visualization. The more information illustrated visually, the better. Replace boring text and calculations with graphics, show beautiful photos of the product you produce/sell, etc.
- Design. Never try to "compose" a design on your own - if you do not have the skills and experience, then the idea will turn into a failure. Contact professionals who will come up with the “stuffing” and draw the “wrapper”. You will get a candy that you will not be ashamed to show to the landlord. And which, by the way, will benefit your business in the future.
