What services are popular in autumn. The most popular product in Russia this year - Ready-made lists

There are some activities that you can only do in certain time of the year. It's autumn now. What can you do to have fun and make a profit?

Consider the types seasonal business autumn, which have been relevant every year for many, many years. Many types of autumn entrepreneurship are only becoming more profitable every year.

Types of seasonal business in autumn

Collection and sale of walnuts

Ideal: without investing anything, get the proceeds. It practically can work out with this kind of activity. You do not need to grow anything yourself, just collect the gifts of mother nature. Look around, there are many wild walnut trees around. However, this is more about southern regions our country, for example, the Krasnodar Territory. You do not invest anything if you collect yourself. But the profit will also be smaller, since you simply cannot physically collect large volumes. You can advertise and there will be more than enough assistants. The cost for the collection is approximately 50 rubles. per kilogram. Then the nut must be cleaned. Here you can also manage on your own or try to attract friends or children. The average cost of peeled nuts ranges from 150 rubles. up to 350 rubles After the preparatory work, you can sell nuts through Internet resources, or take them to stores or sell them on the market yourself. You can also harvest and sell mushrooms and berries.

Also very relevant for some regions of Russia is the collection pine nuts. On the day you can independently earn about 5000 rubles.

Renting out housing

And what about seasonality? Moreover, you will rent housing to students who have just arrived to study and cannot or do not want to live in hostels. You will not rent your own housing, although this is also possible variant. Prepare a database of apartments for rent. Choose the ones that are within walking distance educational institutions and start their systematic bypass, agree with the owners. And then you can advertise. The cost of the service is approximately 4% of the transaction amount, which are withheld from both landlords and tenants.

Making decorative decorations from leaves, cones, acorns

If you want something, then you are looking for ways to achieve it, but if you don’t want it, then - the reasons why something does not work out for you. So it is with business. If you want to make money - take and use a variety of ideas. You get the material for free, right from under your feet. Then go and resort to the help of numerous Internet resources, there you can find a huge number of ideas for inspiration. For example, recently bouquets of dry autumn leaves. You also sell your work via the Internet, or rent it to souvenir shops, household goods.

Sale of school supplies

It is worth noting here that this type of business requires initial capital and material investments. You will need to rent a sales area, purchase office supplies and everything related to the school. But they will pay off handsomely. Before school, especially in the last days, parents take everything. You can engage in this type of trade later. The main thing is to consider the location of your outlet.

leaf cleaning

At first, fallen leaves are beautiful, then it becomes a problem, and few seek to clean them up themselves. You can help such people. But first, material costs will be required: a shovel, a broom, a vacuum cleaner for cleaning leaves (you can try to rent it). Advertise and wait for orders.

Sale of fertilizers

This type of earnings smoothly flows from the previous one, which as a result can bring you double profit. Collected leaves, helped people, earned. Do not rush now to take them to the landfill. Recycle the material, pack it in bags and sell it as fertilizer. There will be many applicants. If you have at your disposal not only yourself, but also special equipment, then you can reach the level of cooperation with large agricultural enterprises.

Buying and selling potatoes, apples

Very often producers cannot meet with consumers. In the villages in autumn, and even with a good harvest, there is an overabundance of these fruits. So why not go to the villages and buy products at the lowest prices. Then sell it in the city at higher prices. You get profit immediately.

Firewood

Of course, the best period for preparing firewood is summer, but autumn is also a hot season, since it is in autumn that many begin to realize that the cold will come soon (or already).

You will need a chainsaw freight car or a tractor for transportation, as well as a permit for cutting firewood.

picking mushrooms

This is the most low-cost business and always profitable, since there are a lot of mushrooms in autumn, especially autumn mushrooms. Mushrooms are always in high demand.

If some methods are irrelevant in given time, i.e. it's too late to start, then you can prepare for entrepreneurship next year.

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability in this moment, but also in the future, as well as to calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases will be able to bring stable income business owner in the same way that cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been confidently holding their positions on one high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Start off polyethylene production not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

• shallow Appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or trading area and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes various electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

To turn to online stores for such a seemingly simple product, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free shipping- a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. Yes, for last year users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. Honorable third place Cell phones. Moreover, about 10% of citizens RF regularly update their gadgets, acquiring more favorable prices telephones on the Internet. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The selection service will help you evaluate this parameter. keywords wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart.

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When we think about seasonal businesses, most of us tend to think that they only exist in summer and winter. Remember counting autumn chicks as a result of your intense activity during previous periods? Is this not a traditional indication that one should think about what business to do in the fall. If you asked this question to the famous analyst and predictor Deepak Chopra, he would say that these birds are your lucky sign. Here are five who profit from the changes that autumn brings to people's lives. Some of these ideas are only short-term opportunities profitable for only a few months, while others can become a full-fledged form of year-round small business. But the main benefit is that all of the businesses on this list can be started quickly and inexpensively, so you can start seeing profits in no time.

Student relocation

Late summer and fall are times when students are actively on the move, moving from their parents' homes to dorms, or summer housing to other accommodations, returning from summer jobs, or looking for new rent. In almost all cases, they have things that need to be moved too. If you live close to the university, help with student relocation and transportation of their belongings can be profitable business for a short time. And of course it would be quite easy to turn this small business year-round if you expand your niche.

Resort closures

In the same vein, if you live in a tourist or recreational area, the end of summer and fall is when many return home and this is the time you could profit from helping organize summer residence closures. Before people return to their winter home, their summer property must be cleaned and closed for the winter, a service that is often in demand. However, you can take care of and control other people's houses on an ongoing basis, if you are interested.

back to school

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

This small business idea certainly only works in the short term, but that doesn't mean it's not worth doing. The idea is incredibly simple: a customer gives you a list of school supplies, and you do the shopping and shipping—a real time-saver for busy moms and dads who are happy to delegate this chore to others for a fee.

Professional organizer

The changing season often causes many people to rush to clean up. You can take advantage of this desire potential clients helping them organize their closets, garages and kitchens. While this small business idea is great as a year-round venture, it's easy to give it a seasonal twist by focusing on projects like cleaning up various summer gear and organizing kids' study rooms.

gardening

And of course, you can't imagine autumn without falling leaves in most places, just as most people hate to shovel them themselves. Start a small business with a focus on fall yard cleaning by trimming hedges in last time, removing leaves from lawns and preparing gardens for winter. You will need to invest in some equipment for this business idea, but depending on the scope of services you are going to offer, your investment may be minimal.

Don't wait to get started. If you'd like to start your own business and make some money from it, but aren't ready for a long-term commitment right now, choose one of these seasonal small business ideas. The only thing to consider is that it is important to be prompt here in order to become the first in this service sector. The sooner you do this, the sooner you can harvest additional funds.

From September to December, many different businesses work out the growing interest of users. And not only to strictly seasonal goods, such as heaters and thermal underwear. Even if you sell swimwear and flippers, you should prepare for a surge in demand in December, on the eve of the January holidays. Yandex analysts spoke in more detail about consumer trends for the next two to three months.

Autumn is the time for parties and shopping. When the Indian summer gives way to darkness and cold, people are actively looking for an alternative to walking and a way to cheer themselves up. Usually at this time, interest in posters of cultural events, tickets for matches, concerts, musicals and movies reaches its peak.

In addition, users are actively looking for warehouses to store everything summer (tires and wheels, crops, and so on), shoes and clothes for children for the winter, hunt for seasonal sales and buy heaters.

In November, they are very actively interested in sheepskin coats. Surely people not only replenish their own wardrobe for the winter, but also look for gifts for New Year for loved ones.

Among the popular gifts that people start looking for in advance are home theaters and smartphones. Users are already reading reviews and, if possible, pre-ordering new models.

Interest in equipment for New Year's events begins to grow. They are looking for everything: acoustic sets, flower arrangements and other decorations, accessories for catering, of course, wholesale purchase of souvenirs, chocolate and delicacies.

Here are some examples of categories that usually peak in November: wholesale Christmas goods, sleds and snow scooters, ready-made clothes, heat guns, etc.

In December, everyone wants a Christmas tree... and a solarium! In winter, you especially miss not only the warmth, but also the sun. In this darkest month of the year, users are becoming interested in solariums, and salons are becoming interested in equipment for them. Interest in this category continues to grow after new year holidays and peaks in spring.

Also in December, the demand for goods for fishing and hunting begins to grow, Mobile Internet in roaming and simulators for home.

And, of course, the most active interest of the audience in December is gifts. And not only for the New Year, but also for all subsequent holidays, up to March 8.