is the final link in our anti-freeze production chain. Despite the fact that you probably thought that "That's all, it remains only to sell." This point, we believe, should be considered in more detail.

First What you should pay attention to at the start is the correct drafting of contracts at all stages of interaction with the client. From the sale of the antifreeze itself, to the delivery of the product to the buyer. For these purposes, it is advisable to connect a good lawyer and prepare forms (samples) of contracts for the sale of antifreeze liquid, as well as its delivery.

Second. Determine really profitable sales points for products. It is very important to understand who your client is. And you can form a client portrait only after analyzing your business. Remember above we talked about what kind entrepreneurial activity Can you open? So, based on the volume of production, the points of sale will also be different.

Your main customers are, of course, private individuals, as well as stations Maintenance cars (SRT), gas stations (gas stations), car markets, auto parts and auto chemicals stores, car washes.

Remember! You can sell them antifreeze directly, or you can rent a place on their premises to sell products. In the second case, be sure to provide in the contract how and where your product will be located, so that it is visible and covers the maximum number of visitors.

In the case of stationary sales of products, you can pay attention to antifreeze vending machines. The principle of operation of the vending machine is very simple. You fill it with the necessary volume for the implementation of non-freezing liquid. The buyer approaches the machine with his container. selects the required amount of anti-freeze, pays for it and collects the container. The advantage of the vending machine lies in its mobility and the possibility of installation in attractive places for sale, for example, in parking lots near supermarkets.

Third. You can sell your products online. To do this, you should create a website for the sale of non-freezing liquid, you can even have a one-page, so-called "landing page". And from it to accept applications for the purchase of antifreeze wholesale and retail.

There are a number of serious nuances in selling non-freezing products via the Internet. Let's talk about obvious advantages.

You do not need to open an outlet. In this case, your website is the store. It is available 24 hours a day and all these 24 hours it is able to collect applications from customers. All you need to do is to have time to process applications and make a profit.

Do I need to start electronic wallets and take care of paperwork for receiving payments? Of course, the decision is yours to make. You can accept payments online, while payment gateways are connected to the site, to which you deduct the process for the service to accept payments. You should also be aware that the service for accepting online payments requires documentation and an agreement with the service provider. The second, more attractive moment - accept applications from the site by mail. In the application, the client indicates his details, or just a phone number to contact him. The rest of the work is done by your manager. He writes out an invoice according to the received data, and transfers it to the client. Thus, you receive a payment in cash or bank transfer. The scheme is simple as air, does not require costs and deductions, and most importantly, is fully controlled by you. Plus, you collect the subscription base of your customers, and you can always remind them of yourself, for example, by resorting to an online mailing list.

But how to attract a client to the site? Everything here is not so complicated on the surface, but it requires a lot of attention and understanding in implementation. ADVERTISING IS OUR EVERYTHING!

If you have a website, this does not mean that you will immediately start accepting orders for non-freezing. Advertising is required to attract customers. Many companies offer you SEO site audit, work out its optimization so that you can get customers from the search. You need to understand that this process is costly and financial and requires a long implementation in time.

Do you need a client today and now? In order for you to be able to sell non-freezing liquid wholesale and retail today, you need contextual advertising. Contextual advertising offers Yandex and Google. Considering that Yandex occupies about 80% of the search traffic market in Russia, it is certainly profitable to spin in Yandex.

contextual advertising involves payment per click by a visitor to a search engine or partner site on your ad. The more popular the request and the higher the competition, the more expensive the cost of a “click”. The cost of a click is also highly dependent on seasonality. So, in the cold season (end of autumn, winter, beginning of spring) - the most season of sales of non-freezing liquid (count half a year for profitable work in this niche). During the season, the cost of a click will be more expensive. It's definitely cheaper in the off season.

In order not to be unfounded, we recommend that you go to Yandex at the request of Wordstat. Next, on the “Budget Forecast” tab (see picture), write search queries, such as “ buy antifreeze«, « anti-freeze wholesale«, « antifreeze -30" etc. and Yandex will show you the cost of a "click" on your requests. Please note that Yandex shows the price tag in dollars at the rate of 1:30.

In order to spin in advertising as efficiently and profitably as possible, you should set it up correctly. There are a lot of companies offering customization services, the difference in price tags in paying for services is palpable. Expensive doesn't always mean effective, and cheap doesn't always mean poor quality. When choosing a company who will accompany you in Yandex.Direct (service contextual advertising Yandex) it is better to rely on word of mouth, since praising yourself is the task of any salesperson.

What does advertising give and what are the costs. On average, we recommend spending about 1,500 rubles per day. As practice shows, these costs include about 3-15 orders per day with an average bill of 10-50 thousand rubles. This means that spending 1,500 rubles a day on advertising and placing at least 3 orders a day with a check of 10 thousand rubles, you can earn dirty money from 30,000 rubles a day. Subtract expenses, rent, taxes and fees for services, staff and a director, and even in the most minimal scenario, you are left with a tangible profit. And if from 15 or more orders with the optimal check ...

What can affect sales:

First. Your offer. The price must be competitive. Keep in mind that if you do not spend on rent outlets, then in some cases it is possible to lower the price. The lower price attracts more buyers. Pay special attention to the fact that the most popular queries in Yandex to this day are the queries " anti-freeze 30 rubles«, « anti-freeze wholesale 30 rubles" and even " anti-freeze wholesale 20 rubles". Although about the what is the price of non-freezing, and whether it costs 30 rubles, we wrote.

Second: Antifreeze quality. Many sellers do not disdain such a maneuver as pouring into 5l. PET jar is less antifreeze. The buyer is an attentive person, and will not offend himself. Therefore, the better you offer a product, the greater the chance of successful sales.

Third. . Of course, for the sake of 20 cans of anti-freeze, you should not spend money on logistics, but when the buyer is ready to purchase from 100 cans and more, then the profit becomes obvious and the delivery of anti-freeze is a very necessary service in this context. A good marketing ploy when they write " Delivery is free"! On the one hand, this is not profitable, you think, but on the other hand, who prevents you from spreading the costs of delivery in the final cost of antifreeze? Just take it into account in the price tag and lure free shipping client.

Fourth. Competitors are always on the alert. Even when you are spinning in advertising, you should not entertain the sowing with the opinion that everyone who came is yours. potential clients. 50% of the traffic will be empty shells or competitors who are curious about who you are, what you offer and what your price is. Yes, you also pay for this in the advertising budget, but there is a small sedative in this regard.

• Firstly, if you are promoted by a cool specialist, then you don’t spend as much on conversions as it might seem in reality. First-class specialists in Yandex.Direct are able to convert clicks of 120-400 rubles into clicks of 12-31 rubles, while positioning you in the best positions for advertising. They also work on an advertising campaign in such a way that you can quite realistically get a client who ordered from you, for example 1000 cans of antifreeze, and you will spend everything on this client 8 rubles for the transition.
• Secondly, Yandex understands that your ad is being clicked, which means that the ad is effective. According to the Yandex formula for generating the CTR of the ad indicator (the ratio of the number of impressions to clicks), the more often your ad is clicked on, the cheaper it becomes and the better it is positioned. So competitors who are trying to “interfere” with your work actually help you move forward, even though you spend some money on it.

Fifth. Your approach to the client. Remember that the task advertising company- just attract a new client to you and remind the old one about you. As a result, you have to work extra hard to build a customer base. After that, you will be able to call and mailouts to remind the client about yourself, offering discounts, services, gifts. And then "word of mouth" will already work for you. And the better your reputation, the more profitable your business.

Seasonality of antifreeze sales

As we wrote earlier, we can work effectively and profitably with antifreeze for half a year. What to do in the warm season, in the rest of the year? involves modification of production depending on the time of year. Thus, with the onset of heat, you can re-profile the production line and produce summer windshield washer — "Fly", or other car shampoos. Depending on the capabilities of your equipment for the production of anti-freeze.

Summing up, it should be noted. Non-freezing - really profitable business. Requires constant attention, improvement, development, expansion. However, the income that you will receive from work is incommensurable with the fact that you would work for someone.

And do not forget that in addition to the production of antifreeze, you can simply sell it by buying wholesale antifreeze from the manufacturer and selling it to shops, companies, gas stations, car washes, and so on as a supplier of antifreeze!

The question is what will happen if government agencies take products for analysis and detect methanol there? What is the penalty? Possible criminal liability?
Dmitry

The Decree of the Chief State Sanitary Doctor of the Russian Federation dated July 11, 2007 N 47 “On the termination of the use of methyl alcohol in vehicle care products”, which states that organizations engaged in the production and sale of vehicle care products, including among windshield washer fluids, it is necessary to stop the practice of using methanol in their production, as well as the sale to the public of these products containing methanol. SP 2.3.3.2892-11 "Sanitary and hygienic requirements for the organization and performance of work with methanol". Thus, both you and your supplier face administrative liability. (Art. 6.3. Administrative Code)

Violation of legislation in the field of ensuring the sanitary and epidemiological welfare of the population, expressed in violation of the current sanitary rules and hygienic standards, failure to comply with sanitary and hygienic and anti-epidemic measures, -

shall entail a warning or the imposition of an administrative fine on citizens in the amount of one hundred to five hundred roubles; for officials - from five hundred to one thousand rubles; for persons engaged in entrepreneurial activities without forming a legal entity - from five hundred to one thousand rubles or an administrative suspension of activities for a period of up to ninety days; on the legal entities- from ten thousand to twenty thousand rubles or an administrative suspension of activities for a period of up to ninety days.

As for criminal liability, there is such an article in the Criminal Code, but I think it does not apply to you:

Article 236. Violation of sanitary and epidemiological rules

Violation of sanitary and epidemiological rules, which negligently caused a mass disease or poisoning of people, is punishable by a fine in the amount of up to 80 thousand rubles or in the amount of wages or other income of the convicted person for a period of up to six months, or by deprivation of the right to occupy certain positions or engage in certain activities for a term of up to three years, or by compulsory work for a term of up to three hundred and sixty hours, or by corrective labor for a term of up to one year, or by restriction of liberty for a term up to one year.

2. The same act, which negligently caused the death of a person, - term.

And if, God forbid, someone decides to drink it? Who will be responsible?
Dmitry

You are liable under the illegal trade in anti-freeze containing methyl. You will be held liable only if, for example, you yourself pour it to another person, say that it is safe to drink it, and he drinks, as a result of which harm to his health will be caused.

Attachments: from 23 000 rubles

Payback: from 7 days

With the onset of cold weather, when the air temperature drops below zero, all car owners are faced with the need to purchase anti-freeze fluid. In addition, the stocks of this tool very often run out at the most inopportune moment. That is why the business associated with the sale of "anti-freeze" on the tracks is profitable.

business concept

Selling antifreeze on roads between communities is a lucrative business. To get a sufficiently high income, you need to understand the nuances of doing this business and follow the instructions when organizing it. It should be noted that one of the important advantages of such a business is that it will be relevant even after several decades.

In the future, not only owners can become customers Vehicle, for which it is possible to adjust retail, but also roadside car services and gas stations are wholesale buyers. It is also possible to open your own production.

What is required for implementation?

Having decided to sell non-freezing liquid, an entrepreneur needs to decide from the very beginning which implementation option suits him best:

1. You can buy about 100-200 bottles of finished products and independently sell stocks. In such a case, the customers are usually the drivers who drive past the "point";
2. You can buy "non-freezing" in larger volumes, and then sell it in bulk from the manufacturer. With this implementation option, customers will be auto chemical shops, car services, taxi companies, as well as other enterprises that buy goods in bulk.

For successful and quick implementation of antifreeze, regardless of its method, it is necessary to take care of the presence of regular customers in advance. This is especially important when choosing the second sales option - experts recommend signing long-term contracts for wholesale deliveries. If the entrepreneur intends to sell the liquid on his own, then he should choose a place that is at a considerable distance from car services, specialized auto chemical stores and gas stations in order to avoid too much competition.

Step-by-step instructions for starting a business

If an entrepreneur decides to start selling anti-freeze for cars on the highway, then in order to succeed, he needs to follow the recommended instructions:

1. First of all, you need to find a company that manufactures anti-freeze fluid and conclude an agreement for the wholesale purchase of goods at favorable price. At the same time, it is imperative to control the quality of products, because the success of the business directly depends on this.
2. Find a warehouse to store products. It can be any dry garage.
3. Find wholesale buyers or choose a profitable place for self-realization.

Financial calculations

One of the points of the business plan is the implementation of financial calculations. This will allow not only to determine as accurately as possible the initial amount that will be required to open a business, but also to determine the approximate profit margins and payback periods.

The starting capital is about 23,000 rubles:

1. Purchase of a trial batch - 10,000 rubles;
2. Buying a car that will stand on the track - 10,000 rubles.
3. Additional expenses - 3,000 rubles.

Monthly expenses:

1. Gasoline (delivery of antifreeze to the place of sale) - 5,000 rubles;
2. Replenishment of stocks of "anti-freeze" - from 150,000 rubles (3,000 bottles);
3. Payment for the lease of a warehouse space - approximately 5,000 rubles;
4. Salary to the seller - 30,000 rubles;
5. Various additional expenses - 3,000 rubles.

Profit is usually calculated as follows. So, on the highway between large settlements, from 100 to 300 bottles can be sold per day. The purchase price of 1 bottle is 50 rubles, the sale is 120 rubles. From one bottle profit 70 rubles. Total at least 7000 rubles per day. 7000 * 30 days = 210,000 rubles per month.

We subtract expenses (the cost of the purchase is no longer taken into account): 210,000-43,000 \u003d 167,000 rubles per month.

The payback period depends directly on the number of products sold. With a properly organized business, all investments pay off in less than 7 days.

Risks and business features

You can get quite a high income from sales of antifreeze liquid on the track. However, this business, in addition to a number of advantages, there are some features:

• You can choose not a good place to open a "point" of sale of non-freezing liquid. To avoid such a problem, you need to responsibly approach this issue. It is better to give preference to routes with high traffic. In addition, it is recommended to create a "point" at a considerable distance from large settlements and roadside gas stations - this will significantly increase product sales and reduce the number of competitors;
• Seasonality. Anti-freeze liquid is a product that is usually used from November to April, and only some drivers use it for the rest of the year to wash windows. In order not to incur losses from such a business in the spring-summer season, it is recommended to expand the range of other auto chemicals.

Organization of sales of the so-called "non-freezing" - profitable business. If you carefully think over the concept of the business and treat it responsibly, it will take only a few weeks to start receiving a good income.

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Antifreeze

I have a sole proprietorship, but I don’t know where and how to get a trade permit,

On the initial stage registration of your business you need to solve two important issues: Coordinate with local authorities the authorities issue a question about the placement of your outlets (usually the administration issues the appropriate paper). Select the code that corresponds to this line of business. Since the antifreeze liquid does not belong to the category of excisable goods, it is enough for you to obtain permission from the administration, you do not need to draw up any more documents and licenses.

I stopped in a triangle at the exit to the Moscow Ring Road. I put a bottle of anti-freeze on the roof, I wanted to sell it. A patrol of the Russian Guard arrived and forced me to drive to the department. There they photographed everything and forced them to post it. They took explanations and released. They said they'd call back. Are their actions legal if the fact of sale has not been proven? There was no control purchase and witnesses.

Good afternoon. It all depends on what norm of the law, in their opinion, you violated, what explanations you gave as part of the verification of your detention. If the seizure of property was not carried out, then the involvement of attesting witnesses in this case is not necessary. An assessment of the legality of the actions of the National Guard employees can be given after a final decision is made (for example, a protocol is drawn up or a decision is made to bring to administrative responsibility).

Is it allowed to trade anti-freeze on the track and what penalties are provided.

Good afternoon! To permit trade, state registration as an individual entrepreneur or LLC is required. In your case, it is also necessary to have certificates confirming the quality of products (non-freezing). For engaging in illegal trade, an administrative fine may be imposed in accordance with Article 14.1 of the Code of Administrative Offenses of the Russian Federation. Carrying out business activities without state registration as individual entrepreneur or without state registration as a legal entity, with the exception of cases provided for by Part 2 of Article 14.17.1 of this Code - shall entail the imposition of an administrative fine in the amount of five hundred to two thousand roubles. Carrying out entrepreneurial activities without a special permit (license), if such a permit (such a license) is obligatory (mandatory), - shall entail the imposition of an administrative fine on citizens in the amount of two thousand to two thousand five hundred rubles with or without such; on officials - from four thousand to five thousand rubles with or without confiscation of manufactured products, production tools and raw materials; on legal entities - from forty thousand to fifty thousand rubles with or without confiscation of manufactured products, production tools and raw materials. In addition, since you are going to organize trading on the track, this must be carried out in a strictly designated place. Otherwise, a fine may be imposed for trading in an unspecified place in accordance with Articles 14.15 and 14.34 of the Code of Administrative Offenses of the Russian Federation. Wish you luck!

Today I was robbed by security officers, they seized the goods, namely the anti-freeze 74 containers of 5 liters each, they did not like the certificate, they did not leave any document on the seizure, they simply loaded my goods into the car and left.

Well, it's not a robbery. This is a seizure of goods, they should have drawn up an appropriate protocol. If you do not agree with the police officers, write a complaint to the prosecutor's office, article 10 of the Law on the Prosecutor's Office of the Russian Federation.

Hello Arkady! On this fact, you can file a written complaint with the prosecutor's office with a demand to hold the employees of the Economic Crime Department accountable.

The amount of the fine when selling anti-freeze on the road.

There is no special penalty. There may be - for trade without relevant documents for the goods, for example. Or - the tax service may impose a fine under Article 116 of the Tax Code of the Russian Federation, that is, for the lack of registration. In this case, you can lose 10% of the profit, but not less than 40 thousand rubles.

The OBEP made a test purchase of an anti-freeze, I was an intermediary in the sale (private person), my goal is additional. earnings, their employees bought a certain batch under the guise of ordinary sellers, respectively, there was a detention and seizure of products! What will it be? Framed rudely! They threaten the Criminal Code of the Russian Federation, Article 238

Danil, it is quite difficult to help you at a distance without studying the materials of the check or the criminal case. I advise you to hire a lawyer to resolve the situation.

What is the responsibility for trading non-freezing IP?

Vladislav, Krasnodar, you are responsible for the illegal trade in anti-freeze containing methyl. You will be held liable only if, for example, you yourself pour it to another person, say that it is safe to drink it, and he drinks, as a result of which harm to his health will be caused.

If everything is in order with the anti-freeze (there are certificates, it is of high quality), you issue checks and are an individual entrepreneur, then there will be no responsibility.

We have our own individual entrepreneur for the production of auto chemical goods, we want to produce anti-freeze, do we need a license for this?

Hello Alexander. In accordance with Art. 12 FZ No. 99 of May 4, 2011 "On Licensing certain types activities". The production of auto chemicals is not included in the list of activities for which licenses are required.

The court awarded 30,000 for the sale of antifreeze, there is no money to pay. What is the risk of non-payment?

Hello! Article 20.25. Evasion of execution of administrative punishment 1. Failure to pay an administrative fine within the period provided for by this Code - entails the imposition of an administrative fine in the amount of twice the amount of the unpaid administrative fine, but not less than one thousand rubles, or administrative arrest for a period of up to fifteen days, or compulsory work for a period of up to fifty hours . (as amended by Federal Laws No. 226-FZ of 18.07.2011, No. 49-FZ of 05.04.2013) (see the text in the previous version) Federal Law No. 62-FZ of April 22, 2013) (see the text in the previous edition) entails administrative arrest for a term of up to fifteen days or compulsory labor for a term of up to fifty hours. (as amended by Federal Law No. 49-FZ of 05.04.2013) (see the text in the previous edition) Russian Federation in the form of a controlled independent exit from the Russian Federation - entails the imposition of an administrative fine in the amount of three thousand to five thousand rubles and administrative expulsion from the Russian Federation. (as amended by Federal Law No. 207-FZ of July 23, 2013) (see the text in the previous edition) (Part 3 was introduced federal law dated 06.12.2011 N 410-FZ) ConsultantPlus: note. The norm of the Federal Law of 08.06.2012 N 65-FZ, which Art. 20.25 amended by part 4, recognized as partially inconsistent with the Constitution of the Russian Federation by Resolution of the Constitutional Court of the Russian Federation of February 14, 2013 N 4-P. 4. Evasion from serving compulsory work - shall entail the imposition of an administrative fine in the amount of one hundred and fifty thousand to three hundred thousand rubles or administrative arrest for a term of up to fifteen days. (Part 4 was introduced by Federal Law No. 65-FZ of June 8, 2012) ten to fifteen days. (As amended by Federal Law No. 78-FZ of 17.04.2017) (see the text in the previous edition) (Part 5 was introduced by Federal Law No. 192-FZ of 23.07.2013) Notes: 1. To administrative liability for committing an administrative offense, provided for by paragraph 1 of this article, foreign citizens and stateless persons are not involved if they did not pay the administrative fine in a timely manner, which was imposed on them simultaneously with administrative expulsion from the Russian Federation. 2. Administrative expulsion from the Russian Federation of a foreign citizen or stateless person in the form of a controlled independent exit from the Russian Federation shall not apply to foreign citizens and stateless persons brought to administrative responsibility for an administrative offense provided for by part 3 of this article. 3. Administrative arrest, provided for by part 1 of this article, cannot be applied to a person who has not paid an administrative fine for committing an administrative offense provided for in Chapter 12 of this Code and recorded with the use of employees in automatic mode special technical means that have the functions of photography and filming, video recording, or means of photography and filming, video recording.

Please tell me, does the district police officer have the right to take an antifreeze for examination? And sue?

It is possible to describe the problem in more detail, it is not clear why he took it and why the district inspector needs an examination of the anti-freeze.