Creating an image of a business person presentation. The main characteristics of the image

The most important principle of etiquette

It is necessary to act according to etiquette not because it is customary, but because it is more expedient, more convenient, more respectful towards others and oneself.

• Business ethics is one of the main "tools" for shaping the company's image. AT modern business The face of the company plays a significant role. Those organizations in which business etiquette is not respected lose a lot. Where business etiquette has become the norm, higher productivity, better results.

• Poses and gestures. When negotiating with a partner, one should not take a pose that characterizes aggressiveness: frowning eyebrows, head slightly tilted forward, elbows wide apart on the table, clenched into fists or clasped fingers. You should not wear glasses with tinted lenses so that your partner feels uncomfortable without seeing your eyes.

Sitting style says a lot about a person. A beautifully seated person always causes a feeling of respect and interest. Many of us like to sit cross-legged. The European fit requires one knee to rest on top of the other with the shin pressed against the shin. Then we will look nice and collected. Otherwise, our appearance will speak of laxity and disrespect for others. In addition, young people, according to the rules of etiquette, should not sit in such a position in the presence of women and girls, and girls cannot afford such a landing if there is an older woman nearby.

When taking a seat on a chair, remember: in society you cannot sit sideways or with your back to someone. Men are not allowed to sit on a chair in the presence of women, and in general it is better for them not to take up seats on armchairs and sofas. Their places are on chairs, and armchairs and sofas are for ladies.

• Smile- a universal means of communication. When meeting, a smile relieves the tension of the first minutes and contributes to a more confident and calm communication. She expresses the joy of meeting, speaks of location and friendliness. A smile accompanies the words of greeting.

• Common image of an entrepreneur- fit, energetic and collected person. Of course, this does not mean that his gestures should be sharp, and his movements jerky or very fast. You just need to avoid a relaxed or shuffling gait, when talking, do not lower your eyes for a long time and do not sit in a relaxed position. The modern level of communication in business is high, and time business man valued dearly. You can relax during leisure hours, but in working time smartness is an essential trait of an entrepreneur. If you are among people who are older than you, then in your manner you should be more restrained, collected, tactful than among peers.

• Appearance human largely determines clothes. Apparently, Chichikov always remembered this - main character novel by N.V. Gogol "Dead Souls". His day began with the fact that he was thinking about what he should wear today to meet with his next partner. Knowledge of the psychology of Russian landowners, the ability to create the image of an enterprising person, in many ways helped the businessman Chichikov "fulfill the dream of buying dead souls."
• Clothing of employees ceases to be their personal business and becomes part of the company's image. Today, the most common clothing for an entrepreneur - both men and women - is a suit.

It should be noted that a business suit is a very conservative thing. Fashion changes sports jackets, formal suits, sportswear and casual wear, but not a business suit. Wrongly matched tie or shirt are able to bring inconsistency in the overall style, and the clothes will look chaotic. In order to constantly maintain your image, you must follow a few rules.

Never wear a suit and sports shoes . These things are incompatible. As well as a suit and a sports bag. It is advisable to carry papers and necessary things in a "diplomat", briefcase or folder, or, in extreme cases, in a bag without bright drawings and stickers, preferably dark.

If you are wearing a suit, always wear a tie. The exception is sports-cut jackets, which can even be worn over a T-shirt. But such jackets are not used in business communication. It is absolutely unacceptable to wear double-breasted jackets without a tie.

The shirt worn with the suit must have long sleeves. It is not recommended to wear shirts with short sleeves in a business setting. It is considered elegant if the cuffs of the shirt are visible from under the sleeves of the jacket by about 1.5-2 cm. It is best to choose a shirt without chest pockets, without a pattern, embroidery or pattern.

Don't let the long end of the tie show through from behind the front of the tie. It must be removed either in a shirt, or tightened with a special loop.

Do not stand out with your clothes during working hours. In everyday communication, a discreet suit is considered good form. This can be achieved by following a few rules :

• do not wear overly light suits;
• the most common suit colors for each occasion are navy blue and charcoal grey,
• do not wear dark and colorful shirts,
• choose ties that are not too bright and without catchy patterns,
• wear dark colored socks.

business person image What is an image?

• “Image (from the English “image” - image, representation) is an external image created by the subject in order to cause a certain impression, opinion, attitude of others”
• Sociological Encyclopedic Dictionary

• The image is realized only in the process of communication of a person with another person, a special group, with himself, nature and the objective world. Image is an integral attribute of the subject of communication.
• Rather than listen to a sermon, I'd rather take a look. And it is better to guide me than to show me the way. Eyes are smarter than hearing and will understand everything without difficulty. Words are sometimes confused, but never an example.

Men's business wardrobe Jackets and suits.

• A classic cut suit is the perfect choice for a business person. The jacket should have two or three buttons, and the lapel should be 7.5 or 9 cm wide. The fabric pattern for men's suits can be different - smooth, herringbone, with thin light stripes or with muted checks. The stripe gives the suit more power. Natural fabrics are preferred, such as wool or a mixture of polyester and wool.

shirts

• Shirts should be lighter than a suit and tie. Plain shirts, such as white or blue, are the main conservative options for men's shirts, and the white color causes more confidence in the interlocutor. A thin red or blue stripe is perfectly acceptable. Salespeople working in less conservative areas of business can wear pastel-colored shirts, pale pink, and light solid colors with a white collar and cuffs. Short sleeve shirts are generally not acceptable.

Ties

• Ties, as small accessories, may be the only wardrobe detail that allows business men to follow fashion and express their individuality. Keeping in mind the considerations of taste and conservatism, sellers can choose ties in colors and patterns that are not acceptable for the main details of clothing, that is, for suits. The prerequisite is high quality products, and silk ties look best. This is such an element of your wardrobe, on which you can not save too much. Compared to a suit, a tie is a relatively inexpensive way to convey flamboyance and variety. It is better not to wear bow ties: the same can be said about gaudy or playful ties.

Boots

• Leather boots with laces in black or dark brown are perfect for your outfits. Loose lightweight shoes in many areas of business are most often viewed as too casual. For less conservative industries, they are acceptable in combination with a jumper and trousers. In most situations, two-tone shoes, white boots, and shoes that are lighter in color than your suit will be an unacceptable option. Socks should cover the calves. It is better to wear plain socks; they should be dark in color.

Briefcase

• Your briefcase or folder should be large enough to hold everything. Required documents and not look crowded. You can use briefcases with hard or soft sides. A soft briefcase can be placed near your feet and you can get the necessary items out of it without disturbing the order inside. The dimensions of your portfolio depend on your proportions, and in any case, it should be dark in color. Maroon will go with any suit of any color and will be more versatile than black or brown.

Other accessories

• Your wallet should be burgundy, black or brown and made from high quality leather. Do not wear more than one ring on each hand. An engagement ring or a signet ring will look good in contrast to large stones and shiny gold. Wear simple wrist watch, do not use bracelets, pins or earrings. Crosses and chains should not be visible. Cufflinks and belt buckles should be small and strict. Your raincoat or coat should cover your knees and your umbrella should be black or brown.

Wardrobe business woman Suits and skirts

• A well-tailored suit for a woman becomes a stable investment in the future. The best option it will turn out to be a classic stylish business suit that looks good for several years. Plus, it's versatile. Ideally, pieces of a classic suit should be easy to combine with jackets or skirts from other suits. The suit should sit slightly loose, and for a more formal look, small coat hangers are required. Accessories can be quite varied.
• Pick some classic skirts to wear with your suit jackets. Skirts can be straight, flared or pleated with back or side closures. Of course, a suit is not necessary in every situation. A dress with a classic cut may be acceptable, but paired with a matching jacket, it will look more formal.

Dresses and blouses

• Dresses can be worn with a suit jacket if colors, styles and fabrics are coordinated. The colors of the dresses may be brighter than the colors of the suits.
• The blouse that will be worn with the suit can be colored or solid and can be combined with a scarf or a modest necklace. A smooth shoulder is better than a gathered shoulder, although the latter option looks better off the jacket and looks more fashionable. Sleeveless blouses are not suitable for business attire. However, short or three-quarter sleeves are acceptable in most cases.

Sweaters

• While not an acceptable option for men in conservative sales situations, sweaters are perfectly acceptable for women. A plain sweater is best option, and it doesn't have to be large. Keep in mind that a sweater always looks more casual than a blouse.

Shoes

• Shoes should be in a primary color such as black, navy blue, tan, or dark brown, depending on the predominant colors in your wardrobe. The color of your shoes should be the same shade or darker than the rest of your clothing. Genuine leather will provide comfort and quality, because both are necessary when a person walks or stands a lot. Avoid whites, pastels, and trendy colors. They draw attention to your legs and can be considered too frivolous. The surest option is pumps with a small heel (one to an inch and a half high; 2 inches for a very short woman). The sandals are too frivolous. Choose stockings in neutral colors.

Jewelry

• Tasteful earrings, decorative pins and a watch complete the business woman's wardrobe. These accessories should be extremely modest. Wear a simple, functional watch, preferably with a metal bracelet or leather strap. Best of all, of course, real gold or silver will look, but high-quality jewelry is also quite acceptable. A strand of real or quality imitation pearls will add elegance to any business suit or dress. You can pick up one bracelet, but you should not wear ankle bracelets.
• Jewelry should be visible, but not heard: avoid knocking and ringing objects. Do not wear dangling or hoop earrings or shiny jewelry. Earrings should have a classic design, such as a circle, knot, or diamond. Limit yourself to one ring on each hand, not counting your wedding or engagement ring. Plastic rings will not fit business style clothes.

Handbags and briefcases

• To carry bulky items, such as documents, it is more convenient to use not a handbag, but a briefcase. At the same time, there are many situations when a leather notebook and a small handbag will be enough for you. If the protocol calls for a briefcase, never swap it for a handbag and never carry both at the same time. All the cosmetics you need can easily fit in your briefcase. The briefcase must be made of natural or good artificial leather. Choose a dark base color like burgundy, brown, or black.
• The handbag is the most important accessory, so choose the best option available to you. It should also be made of leather in a dark base color, that is, brown, black, burgundy or dark blue. The handbag should never feel big or crowded and should match in style with the rest of your costume, especially your shoes. Both the handbag and the briefcase should vary according to the person's height and size.

Other accessories

• The silk scarf looks good. Make sure your raincoat completely covers the dress. Your wallet should be a dark shade, such as burgundy. It should contain only what you need when selling. Choose a wallet that matches your handbag. A hat, in principle, is too flashy an element of clothing, but if you put it on for warmth, then you should choose it in accordance with the style and color of the rest of the clothing. Belts are also a fashion item, so opt for a classic style. Wear gloves only in winter, and they should be in harmony with the coat. Try not to wear too trendy glasses.

• WELCOME BY THE HAND
• COMPLETE A SUMMARY
• SURROUND YOURSELF WITH THE "RIGHT" THINGS
• SPEAK AT LEAST ONE FOREIGN LANGUAGE FLUENTLY
• CORRECTLY DICTATE YOUR E-MAIL ADDRESS, EVEN IF YOU DO NOT KNOW A FOREIGN LANGUAGE

If you want to be successful, you must:

• DO A MANICURE DESPITE CHRONIC FATIGUE AND A COMPLETE LACK OF FREE TIME
• ASK AGAIN
• WARN ABOUT LATE
• CHOOSE A BUSINESS SUIT
• VESTI WEEKLY
• TO BE WITH A COMPUTER ON "YOU"

If you want to be successful, you must:

• "STOP" SMILE
• BE AVAILABLE TO THE WORLD
• REMEMBER BIRTHDAYS OF COLLEAGUES
• FOCUS
• ANSWER (I.E. NOT ANSWER) QUESTIONS ABOUT YOUR SALARY
• COMPLETE BUSINESS LETTERS
• BE ABLE TO DISCONNECT
• SET GOALS

• Thank you for your attention!

"The appearance of a business person" - The appearance of a business person. Business men's shoes. Skirt suit. Costume. Blouses. 10 rules of a well-dressed business person. dress code. impression of a person. Business woman hairstyle. Business woman's shoes. Dress in business negotiations. Accessories. Business woman makeup. Suit color choice.

"Business image" - Shirts. What is an image. Boots. Jackets and suits. The silk scarf looks good. Other accessories. The image is realized only in the process of human communication. Briefcase. Dresses and blouses. Handbags and briefcases. Business woman wardrobe. Ties. Man's business wardrobe. Suits and skirts. Sweaters. Jewelry.

"The image of a modern business person" - The impact of the situation. Types of image according to the situations of use. Image definition. communication environment. Factors (conditions) for choosing the constituent elements of the image. Profession. conflict image. Product image. Image management. The image of a politician. An image is something that is difficult to create. Image. Conscious underestimation of the image of the enemy.

"Business Ethics" - Etiquette Proxemics. “We live among people. Basic functions of business etiquette. A favorable impression accompanies success” P. Cardin. Homemade knitwear is absolutely prohibited. It is advisable to change the toilet daily. The image of the organization. Facial expressions, smile, direction of gaze. Leather skirts, sundresses, trousers are not allowed.

"Image and etiquette of a business person" - Boots. Shirts. Man's business wardrobe. Shoes. Suits and skirts. Handbags and briefcases. The image of a business person. Business woman wardrobe. Recommendations. Clothing. Men. Business Etiquette in professional ethics. Path. Image. Jackets and suits. Ties.

"Image" - The practical role of emotions. A healthy beggar is happier than a sick king. Communication style. Success predominantly depends on qualifications. What is an image. Practical mastery of the future leader of the basic principles. "I listen to people's words and look at their actions." The image of each leader is individual, but it has common features.

In total there are 14 presentations in the topic

The image is realized only in the process of communication of a person with another person, a special group, with himself, nature and the objective world. Image is an integral attribute of the subject of communication. Rather than listen to a sermon, I'd rather take a look. And it is better to guide me than to show me the way. Eyes are smarter than hearing and will understand everything without difficulty. Words are sometimes confused, but never an example.

Suits and skirts A well-tailored suit for a woman becomes a sustainable investment for the future. The best option would be a classic stylish business suit that looks good for several years. Plus, it's versatile. Ideally, pieces of a classic suit should be easy to combine with jackets or skirts from other suits. The suit should sit slightly loose, and for a more formal look, small coat hangers are required. Accessories can be quite varied. Pick some classic skirts to wear with your suit jackets. Skirts can be straight, flared or pleated with back or side closures. Of course, a suit is not necessary in every situation. A dress with a classic cut may be acceptable, but paired with a matching jacket, it will look more formal.

Dresses and Blouses Dresses can be worn with a suit jacket if colors, styles and fabrics are coordinated. The colors of the dresses may be brighter than the colors of the suits. The blouse that will be worn with the suit can be colored or solid and can be combined with a scarf or a modest necklace. A smooth shoulder is better than a gathered shoulder, although the latter option looks better off the jacket and looks more fashionable. Sleeveless blouses are not suitable for business attire. However, short or three-quarter sleeves are acceptable in most cases.

Sweaters While an unacceptable option for men in conservative sales situations, sweaters are perfectly acceptable for women. A plain sweater is the best option, and it doesn't have to be too big. Keep in mind that a sweater always looks more casual than a blouse.

Shoes Shoes should be in a primary color, such as black, navy blue, brown or dark brown, depending on the predominant colors in your wardrobe. The color of your shoes should be the same shade or darker than the rest of your clothing. Genuine leather will provide comfort and quality, because both are necessary when a person walks or stands a lot. Avoid whites, pastels, and trendy colors. They draw attention to your legs and can be considered too frivolous. The surest variant is a pump with a small heel (one to one and a half inches high; 2 inches for a very short woman). The sandals are too frivolous. Choose stockings in neutral colors.

Jewelry Tasteful earrings, decorative pins and watches complete the business woman's wardrobe. These accessories should be extremely modest. Wear a simple, functional watch, preferably with a metal bracelet or leather strap. Best of all, of course, real gold or silver will look, but high-quality jewelry is also quite acceptable. A strand of real or quality imitation pearls will add elegance to any business suit or dress. You can pick up one bracelet, but you should not wear ankle bracelets. Jewelry should be visible, but not heard: avoid knocking and ringing objects. Do not wear dangling or hoop earrings or shiny jewelry. Earrings should have a classic design, such as a circle, knot, or diamond. Limit yourself to one ring on each hand, not counting your wedding or engagement ring. Plastic rings are not suitable for business attire.

Handbags and briefcases To carry bulky items, such as documents, it is more convenient to use not a handbag, but a briefcase. At the same time, there are many situations when a leather notebook and a small handbag will be enough for you. If the protocol calls for a briefcase, never swap it for a handbag and never carry both at the same time. All the cosmetics you need can easily fit in your briefcase. The briefcase must be made of natural or good artificial leather. Choose a dark base color like burgundy, brown, or black. The handbag is the most important accessory, so choose the best option available to you. It should also be made of leather in a dark base color, that is, brown, black, burgundy or dark blue. The handbag should never feel big or crowded and should match in style with the rest of your costume, especially your shoes. Both the handbag and the briefcase should vary according to the person's height and size.

Other accessories A silk scarf looks good. Make sure your raincoat completely covers the dress. Your wallet should be a dark shade, such as burgundy. It should contain only what you need when selling. Choose a wallet that matches your handbag. A hat, in principle, is too flashy an element of clothing, but if you put it on for warmth, then you should choose it in accordance with the style and color of the rest of the clothing. Belts are also a fashion item, so opt for a classic style. Wear gloves only in winter, and they should be in harmony with the coat. Try not to wear too trendy glasses.

Jackets and suits. A classic cut suit is the perfect choice for a business person. The jacket should have two or three buttons, and the lapel width should be 7.5 or 9 cm. The fabric pattern for men's suits can be different smooth, herringbone, with thin light stripes or with muted checks. The stripe gives the suit more power. Natural fabrics are preferred, such as wool or a mixture of polyester and wool.

Shirts Shirts should be lighter than the suit and tie. Plain shirts, such as white or blue, are the main conservative options for men's shirts, and the white color causes more confidence in the interlocutor. A thin red or blue stripe is perfectly acceptable. Salespeople working in less conservative areas of business can wear pastel-colored shirts, pale pink, and light solid colors with a white collar and cuffs. Short sleeve shirts are generally not acceptable.

Ties Ties, like small accessories, can be the only wardrobe detail that allows business men to follow fashion and express their individuality. Keeping in mind the considerations of taste and conservatism, sellers can choose ties in colors and patterns that are not acceptable for the main details of clothing, that is, for suits. A prerequisite is the high quality of products, and silk ties look best. This is such an element of your wardrobe, on which you can not save too much. Compared to a suit, a tie is a relatively inexpensive way to convey flamboyance and variety. It is better not to wear bow ties: the same can be said about gaudy or playful ties.

Boots Leather boots with laces in black or dark brown are perfect for your outfits. Loose lightweight shoes in many areas of business are most often viewed as too casual. For less conservative industries, they are acceptable in combination with a jumper and trousers. In most situations, two-tone shoes, white boots, and shoes that are lighter in color than your suit will be an unacceptable option. Socks should cover the calves. It is better to wear plain socks; they should be dark in color.

Briefcase Your briefcase or briefcase should be large enough to hold all the necessary documents without looking crowded. You can use briefcases with hard or soft sides. A soft briefcase can be placed near your feet and you can get the necessary items out of it without disturbing the order inside. The dimensions of your portfolio depend on your proportions, and in any case, it should be dark in color. Maroon will go with any suit of any color and will be more versatile than black or brown.

Other accessories Your wallet should be burgundy, black or brown and made from high quality leather. Do not wear more than one ring on each hand. An engagement ring or a signet ring will look good in contrast to large stones and shiny gold. Wear a simple wrist watch, do not use bracelets, pins or earrings. Crosses and chains should not be visible. Cufflinks and belt buckles should be small and strict. Your raincoat or coat should cover your knees and your umbrella should be black or brown.

If you want to be successful, you must: SHARE A HANDLE WRITE A CV SURROUND YOURSELF WITH THE "RIGHT" THINGS SPEAK AT LEAST ONE FOREIGN LANGUAGE FLUENTLY DICTATE YOUR E-MAIL ADDRESS CORRECTLY, EVEN IF YOU DO NOT KNOW A FOREIGN LANGUAGE

If you want to be successful, you must: "FAIL" YOUR SMILE BE AVAILABLE TO THE WORLD REMEMBER COLLEAGUES' BIRTHDAYS FOCUS ANSWER (ie NOT ANSWER) ABOUT YOUR SALARY WRITE BUSINESS LETTERS BE ABLE TO DISCONNECT SET GOALS

Recommendations Women: Short skirts, shoulder pads, low-cut and tight-fitting blouses do not follow a strict business dress code. Cosmetics - foundation, lip gloss, mascara and light toilet water. Shoes with medium and low heels (up to five centimeters) are an ideal office option. Very high platform, cork soles and flip-flops are excluded. Dark moccasins or pumps may be the best change. Three-piece suit: jacket, skirt and trousers in the same material. Complementing it with sweaters, jumpers and blouses, you can look every day in a new way, according to different dress code. To appear in the office in a skirt without pantyhose is considered unacceptable even in the hottest time of the year. Accessories are a very important part of a business suit. Neckerchiefs and light scarves complement the costume well. Jewelry should be small and discreet. Wear to work what you feel confident in. If you have to constantly tug or adjust something in your suit, then the clothes are not chosen correctly.

Recommendations Men: There should be at least 2 suits per season, at least 10 shirts. The jacket and vest should never be fastened with the bottom button. If pockets have lapels, they should not be tucked in. An ensemble cannot combine more than two patterns. The tie can be completed with a handkerchief in the breast pocket. They don't have to be the same, but the scarf should match the color scheme of the tie. In the presence of a tie, the corners of the shirt collar are closed by a jacket. The tie clip must not be visible when the three-button jacket is buttoned up. The belt should match the shoes in color, but may differ in texture. The loops on the sleeves of a good jacket are unbuttoned. The cuffs of the shirt should protrude from under the sleeve of the jacket by 2-2.5 cm. A tie is never worn with a shirt with a short sleeve.