It can only be built on goods and services that are in constant demand. Women's underwear just belongs to this category. Shopping for girls has long been not only a necessity, but also a way to cheer yourself up, get away from problems and worries, and just have fun.

Give joy to women, and provide for yourself stable income opening your own lingerie store will help. How to open a lingerie store from scratch and equip a sales point, how much money do you need to invest and can you earn?

Before opening a store, you will need to complete several basic steps: legalize the business, select and furnish the premises, purchase an assortment, hire employees and prepare promotions.

We will describe each stage in more detail.

Registration of a lingerie store

1. It is most preferable to register your activity, but you can also (if you have partners);

3. Select a room and obtain the conclusions of the fire inspectorate and SES;

4. Apply to the administration for permission to trade;

6. Purchase and register with the tax, cash register;

8. Obtain product quality certificates.

Finding a place for a lingerie store

Before looking for a place, you need to decide in what format you plan to sell linen:

• In this case, your own apartment will do;
• small boutique shop. A small area in a large shopping center will do;
• large salon of underwear. You need to find a separate building.

The main requirement for the location of the future lingerie store (unless it is online sales) is the constant movement of people next to it - large avenues, shopping centers, office buildings, markets, subways, etc.

Until a permanent customer base fills up, important and desirable regular spontaneous purchases passing by girls, women.

The most preferred option is to rent a boutique in a shopping center. Paying for the rent of such a room is much more profitable than for the whole building. There's a lot of flow in a place like this potential clients you are provided.

At first, it will be much cheaper to rent a small area in a large shopping center, and as you develop, you can start opening individual shops.

Basic moments:

• The area required for a medium size is about 15–25 sq. m.
• A few meters must be allocated for storage.
• It is important to have a small room for employees where they can change clothes, clean up, and have a snack.

Arrangement of the territory and purchase of equipment

Having picked up the necessary place, it is important to think about its arrangement: cosmetic repairs, decoration, decoration. It is better to tile the floor, paint the walls in light colors.

Ensure adequate lighting better more. The store should be bright, spacious, clean and comfortable. Only in such premises people will want to return again.

For successful trading, you will need to purchase display cases, mannequins or torsos (the lower or upper part of the mannequin), several fitting rooms, mirrors, a counter, hangers, cabinets. All this should be freely located on the leased territory, cluttering up the place is unacceptable (then it is better to abandon several mannequins, a closet).

It is necessary to lay out the most attractive sets on showcases, hang popular and new models on mannequins and hangers. it is recommended to decorate, making the interior more attractive to customers.

You can arrange a sofa or several chairs, a coffee table on which there will be current catalogs with lingerie.

Purchase of goods

The choice of assortment should be approached very responsibly: correctly selected models are the key to the success of the store. You can start trading with five brands, some of which should be well known.

You can try to arrange the sale of some new designer still unknown. Purchase prices for such goods are lower, and the quality is in no way inferior to other models.. Perhaps it will become a feature of your store.

It is also necessary to have models 1-2 expensive brands. Things of this level can also be asked, and it is better if you have something to show.

You need to carefully select underwear, ideally if a girl who is well versed in this matter will help you. After all, beauty is not the main thing, quality should also be at the level. You should not buy very cheap kits of dubious quality, this is unlikely to help establish a business.

Goods must be clearly visible, beautifully and neatly laid out. The mess will scare away visitors, leaving an unpleasant impression. The client should be able to freely get the kit they like.

The range should include the entire possible size range so that every lady can satisfy her needs. A variety of colors, textures, models, the presence of individual elements will also have a positive effect on sales. It is possible not to be limited only to the lower lingerie.

Bathrobes, peignoirs, bathing suits, tights, hosiery, children's and men's underwear available for sale will significantly expand the circle of potential consumers.

Recruitment for the store

The minimum staff must include:

• Two sellers.
• Cashier.
• Cleaning lady.

For the position of sellers it is better to invite girls to avoid embarrassment of clients. The position of a cashier can be combined with a seller or an accountant, so you can save on wages.

In many stores, salespeople wash the floors themselves after the end of the working day. For an increase of 1-2 thousand rubles to the salary, consultants will be happy to perform this simple task, especially since the area of ​​\u200b\u200bthe store is small.

Sales consultants are the face of the store, which means appearance must be neat: clean and ironed clothes, daytime and neat make-up. The smile, politeness and responsiveness of consultants will help to attract a large number of customers.

Advertising for a lingerie store

The lingerie store is mainly designed for the beautiful half of humanity, who are not indifferent to various discounts, promotions and unique offers.

On booklets, in ads telling about your store, it is recommended to mention frequent promotions, drawings of kits from famous designers, discounts on certain days.

In this way, you can stand out from the background of similar stores and attract a large number of women who want to win or save money.

Radio announcements if it is a separate store or intercom(mall) will help people to know about the existence of your store. And the more solid and interesting the name of the boutique will be, the faster it will be remembered.

Features of doing business

A distinctive feature is its versatility - constant demand regardless of the season. Lingerie is bought all year round, it is only important to ensure that the models presented in the windows change regularly, and the assortment is regularly replenished with new items.

Unclaimed items need to be removed away, you can make discounts on them. Underwear is a light and compact product, which avoids the cost of transportation. If you have your own car, the parties can be transported independently.

It is important to find trusted suppliers in your city who have been working in this area for more than one year. Be sure to check the certificates for goods confirming their quality.

Purchasing directly from manufacturers delay delivery times, which is not the best way to affect the work of the store.

It is better to buy in small batches of different brands and in a few months it will be possible to determine which company is most preferable for customers. And already on the basis of this information to form the main assortment.

Business plan for a lingerie store

The main expenses to be incurred when opening a store:

• Rent about 50,000 rubles.
• Purchase of goods 120,000 rubles.
• Registration 10 000 rubles.
• Purchase of equipment 60,000 rubles.
• Advertising 10,000 rubles.

On the initial stage would need 250,000 rubles.

In the future, new cost items will appear - , other expenses, etc.

If you plan to open an online store, the costs of rent, equipment, and salaries are excluded. But you will have to spend money on creating your own website, setting up a payment system (or choosing to pay in cash).

A little time is needed to fill the site with information and photos, and you can start selling.

Profitability of a lingerie store

The profitability of the lingerie store is high due to the fact that markups on goods are 100-300% depending on the popularity of the brand. With proper organization of the store, the cost of the store can pay off in 6-12 months.

Every month, such a store with competent consultants, located in the right place and beautifully equipped, can bring up to 300,000 rubles.

And since the cost of maintaining the premises is low due to its small area, the figure is very good.

Features of this type of business

When opening your own lingerie store, you need to remember the high competition in this area. When choosing a place, make sure that there are no other similar establishments nearby.

Think carefully pricing policy: expensive models are not available to everyone, it will be difficult to get customers. Low prices are preferable to most of the population, but more affluent people are unlikely to enter such a store, as it does not correspond to their status.

Opening a lingerie store does not require big investments and special education. The presence of several hundred thousand rubles, the desire to earn and develop will help to start this business and make it profitable.

Frequent change of assortment, regular arrival of new products, high-quality service and cozy interior will help to quickly develop a base of regular customers. A well-chosen location for the location of the store will contribute to a constant flow of customers.

Instruction

When opening, positioning and location come to the fore. Before starting such a business, be sure to determine the target audience by conducting a preliminary marketing research. You may find that the selected territory lacks underwear large sizes, or, conversely, with luxurious, expensive models.
Depending on the positioning, pay attention to the design of the trading area. If you open underwear by a well-known brand, the supplier will most likely provide you with shop equipment and give you design recommendations. In any case, you need to create a pleasant, inviting atmosphere. Choose pastel colors for the design, clear lines, the most convenient and affordable brackets for the buyer, put a sofa (often women are accompanied by their companions who want to relax), turn on pleasant music.

In lingerie, fitting rooms are not just mandatory. It is important to work on their functionality in detail, since in the case of a product of this specificity, it is the fitting that is the decisive factor for making a purchasing decision.
Many women experience discomfort and reluctance to be seen in undressed. Therefore, make sure that the cabin is closed completely with a thick curtain or a door with a simple lock. In the cabin, install a mirror, put a rug, bedside table or shelf for, as well as a sufficient number of hooks and hangers, because the buyer will have to undress completely. Place disposable foot wipes and place a container of wet wipes.
Be sure to work out the backlight. Too bright or yellowish light can visually emphasize imperfections on the body that a woman may not have even noticed before. The light should be a little muffled and diffused to smooth out minor imperfections, and it is better to place the lamps at the back.
The sales assistant should always be ready near the fitting room to change models, because the buyer is unlikely to be able to go to the trading floor himself.

When choosing an assortment, do not focus only on underwear. Set aside 20-30% for related products. Selling only underwear may not be as profitable. Depending on the area, add dressing gowns, peignoirs, swimwear, stockings, corsets, scented candles, body lotions to your assortment. By the way, candles, pillows, jewelry, silk peignores are perfect for window dressing: they can be used to create an interesting composition.
You can take part of the space for men's underwear. If goods for men will be in your assortment, be sure to indicate this in the window, for example, by placing a male mannequin. Otherwise, the representatives of the stronger sex will bypass your store.

Encyclopedic reference: a lingerie store is a retail outlet specializing in retail panties, bras, stockings and other items of intimate wardrobe for women.

Quantity trademarks underwear is increasing every year, and this is no coincidence: lingerie never goes out of fashion, and the demand for it is growing by an average of 40-60% per year. A small lingerie shop is a great option to start or expand your business. Are you wondering if a lingerie store is profitable? You may find our tips helpful.

Step by step to a profitable lingerie store

Step one: choose a strategy

Before you open your lingerie store, determine its format. In many ways, the choice of strategy depends on the characteristics of the locality or area where the outlet will be opened. For example, in a respectable area of ​​a large developed city, you can focus on the sale of luxury lingerie - according to analysts, these products provide the highest profitability, allowing you to increase sales by 60% in the first year of operation. At the same time, keep in mind that the trade in premium lingerie requires significant initial investments.

A more economical and easier option is to trade in economy-class underwear. Such a store would be appropriate in a residential area.

In both cases, you should take care of the assortment - the wider it is, the more interesting your outlet is to customers. Despite the fact that the sale of lingerie is practically not subject to seasonality, keep in mind that on the eve of the summer season, swimwear can be offered for sale, and starting from autumn, it is better to expand the assortment with warm pantaloons and tights.

Step two: we recruit staff, create an atmosphere

One of the important conditions for a successful trade in lingerie is a friendly sales assistant who is well versed in the product. He needs not only to find an approach to each client, but also to be able to evaluate the features of the client’s figure and complexion in order to advise the winning option.

Repair and interior are important components of success. The store should be light and spacious enough. Be sure to set up fitting rooms with mirrors, shelves for things and hooks for bags. Take care of heating - no one wants to try on linen if the room is cold.

Important: provide good service put yourself in the client's shoes. What would you like? If you listen to the wishes of customers, they will prompt you for new services, and this will only benefit your business. For example, if you currently don't have the color or size of bra that the customer wants, offer her to order it. Provide options for the exchange or return of goods. Remember that by putting a tried-on product on the counter, you will violate sanitary standards. Therefore, it is necessary to provide special samples for fitting.

Step three: preparing the legal and material base

Register as an individual entrepreneur (individual entrepreneur) or LLC (company with limited liability). If a own premises no, it must be rented by registering the contract properly.

For starters, a small space will suffice. Experienced participants in this market niche assure that 7 m² is enough to equip a trading floor. Do not forget that you also need a utility room and at least a small warehouse. Try to find a place away from clothing markets and economy supermarkets - they create strong competition, attracting the attention of almost the entire consumer audience.

As for equipment, you will need:

Counter 1.5–2 m long;

In addition to shop windows - mannequins;

Racks for hangers.

Where to get money?

The following advice from experts will help you figure out how much it costs to open a lingerie store: it’s better to form an assortment so that there are goods worth $ 1,000 per square meter of retail space. Add 30% to the basic calculations for contingencies.

If you plan to take out a loan, take into account the data of analysts - they assure that the profitability of a successful lingerie store can reach 40%.

Underwater rocks

The main danger for the owner of a lingerie store is dissatisfied clients - they will quickly notify their friends and acquaintances about your mistake, depriving you of potential customers. Therefore, pay special attention to the quality of services and products offered. Read the Consumer Protection Act carefully. Knowledge of sanitary standards and rules for the sale of underwear is required - your outlet will inevitably become the object of attention of inspection services.

Summing up

Your own lingerie store can become profitable business. But for this you need to calculate everything in advance, study the intricacies of this area, choose the “right” location of your future store and create a comfortable environment for employees and visitors.

Owning a business is a profitable business. Every novice entrepreneur is faced with the question of choosing an industry for their activities. The sale and production of underwear is a profitable business. This product is required constantly and at any time of the year. We will tell you in detail about how to open a lingerie store in this article.

general information

Opening a store is easy. This type of activity is a good investment. Women's underwear is the main product that will be sold in the store. An additional assortment can be underwear for children and men, as well as other related products.

One of the advantages of selling this type of clothing is that the product is small in appearance, which means that it does not take up much space, and you do not need large areas to rent. This directly reduces the cost of the cost of rented premises and payment utilities. Accordingly, there is an increase in the share of profit.

Product selection

When faced with the question of how to open a lingerie store, we must not forget that this product has a wide variety not only in assortment, but also in price. You should decide what kind of underwear will be presented for sale. Will it be a cheap product, an average price, or will you focus on elite and expensive models. Keep in mind that products with a price in the middle category are in greater demand. It sells out faster and, accordingly, makes a profit faster. And that is the essence of your business.

Lingerie store business plan

We propose to consider a business plan designed to open a store that will be focused on buyers with an average income.

What kind of business to choose? Trade carried out on behalf of individual entrepreneur, will become the most profitable form of activity for the sale of underwear. In this case, it is best to use a single tax on imputed income when choosing the type of taxation. And as a trading floor to use the rented premises.

What services will be provided? The business plan for a lingerie store can also include the sale of men's and children's models. In addition, you should diversify the product range with additional accessories, such as hosiery or swimwear.

Production plan. Place

It is worth thinking about how to open a lingerie store in advance. Look for a small room that will be located in a crowded place. It can be any trade or Entertainment Center with high traffic. Its area can be about 20 square meters. m. This is quite enough to conveniently place the goods.

Make sure there are no other lingerie stores in the mall. If there are, then try not to occupy the trading area next to them. This can lead to a decrease in the number of buyers and, accordingly, potential profits. You can find a room on the street. But a lingerie store requires a small area, and individual buildings often have a large area, so this option can be difficult.

To ensure that income is not only stable, but also increases over time, consider opening several outlets in various parts of the city. Even with small sales, you will still make a profit.

Equipment

The business plan of a lingerie store necessarily contains the item "Equipment". It includes racks, showcases, mannequins, hangers and fitting rooms. The goods should be laid out conveniently and beautifully so that the entire assortment is available for review by the buyer.

Pay attention to lighting. In addition to the main light, there must be a backlight that will be directed to the product. The window should be well designed. One of the ways to lure the buyer into your store is to demonstrate the product (new collections) on mannequins. To reduce costs, you can purchase half torsos (i.e. the top or bottom of the mannequin). They are much cheaper.

Range

For your store, you can choose products made by factories that have been considered leaders in the women's underwear market for many years. In addition, you can start selling products from an unknown company. Typically, the price of a product from such a manufacturer is much lower. Thus, you will not only help its development, but also be able to earn extra money.

But at the beginning of your business, it is still best to start selling products of famous brands. Over time, as your experience increases, you will be able to safely help the development of new firms. Pay special attention to brands such as Incanto, Milavitsa, Rosme, Lormar. Their products are very diverse: they differ from each other in the composition of the fabric, style. Initially, you can purchase goods from several companies, for example 4, 5, and then supplement the assortment with models from other manufacturers.

There are lingerie factories in Russia that produce products quite High Quality. Maybe they are not as popular and well-known as the Latvian and Belarusian ones, but even in their assortment you can choose the right products for your store. After a few months, you will be able to determine which product is in high demand.

What you need to know when compiling an assortment of goods?

Since the product is the basis of your business, its choice should be taken especially carefully. Any business plan for a lingerie store has a large number of recommendations on how to correctly compose a product range. The main thing is to remember that it must be varied.

When choosing models, pay attention to colors, material composition, size range. In the warm season, swimwear should be preferred. good addition all kinds of accessories for the beach will become them: hats, scarves, pareos, etc.

The Japanese say that we wear underwear 23 hours a day. We don’t know where the inhabitants of the land of the rising sun have already gone for one more hour, but the fact remains: underwear is the only clothing that people wear all year round, day and night.

Therefore, the business of selling spicy wardrobe items may seem like an island of stability to many, because there is always a demand for underwear. But opening your own lingerie store is not so simple task as it might seem at first glance. The entrepreneur will begin to understand this already at the very beginning of the journey, when he will be determined with the assortment.

Where to begin?

Anyone who wants to open his own lingerie store first of all needs to decide what exactly he wants to sell. Linen can be divided into several different categories:

Women's, men's and children's;

Everyday and special occasions;

Corset and non-corset;

Budget, mid-range and luxury.

It is easy to get confused in all this diversity, and therefore, without knowing the question, it is difficult to make a choice. To decide what to sell, you need to study the market and see what competitors offer. To do this, you will have to go through similar stores in your area or the whole city, if it happens in a small village.

By the way, in a small town you can often talk to salespeople in stores and find out how things are going, see with your own eyes how many buyers are in the store on weekdays and weekends.

It is very important to avoid duplication of brands offered by competitors.

After you understand what is more than enough on the market, and what it really lacks, you need to decide what kind of assortment to sell and what the concept of your store will be.

It should be noted that most often in Russian stores women's corset underwear of different brands is presented. Although there are often mono-brand stores. Whether to work with different brands or represent one is up to you.

Personal experience

The specificity of our stores is that we did not look for a manufacturer and did not evaluate the market. We just understood that at that time there was very little quality men's underwear. And what the Gunze brand offered was very new and interesting for us. That is why the choice fell on him.

But stores are flooded with lingerie for a reason: it sells best. Women go shopping more, they are more willing to make purchases, including men's underwear. Often girls come to the store, choose something for themselves, and only then buy underwear for their husband.

That is why it is worth forming the assortment of the store from women's and men's underwear in a ratio of 70:30. But in our practice the situation is different: the manufacturer specializes mainly in men's underwear. Therefore, the picture in our stores is different. 50% of the revenue comes from men's underwear, 30% from women's, and the rest comes from sales of socks and tights.

Next, you should choose the price segment with which you want to work. Most often, it is recommended to work with the middle price category: it is more stable, more people buy it. But keep in mind that during a crisis this segment is the most vulnerable. Those who bought luxury underwear continue to buy it, but consumers of medium-priced underwear often “flow” into a more budget category.

But what you should not do is to mix different price categories in one store. Buyers who come for expensive luxury underwear, seeing cheaper T-shirts nearby, are embarrassed and leave. And those who want to choose something for themselves at an average price may first of all notice something expensive and leave without realizing that their price category is also represented in the store.

When choosing a price segment, consider which city you work in. It is believed that in small towns Best of all, budget and medium-priced linen is sold. But a more reliable indicator, after all, is not the size of the city, but the income level of its population. For residents of small oil-producing cities and cities in central Russia, they can differ dramatically. And where incomes are not high, it makes no sense to offer “luxury”: no one will buy it anyway.

Investment size

It is difficult to say exactly how much you will have to invest in opening a lingerie store. Investments can be as much as 2 million (200 thousand rubles, in the case of a small settlement with cheap rent and Chinese assortment) rubles, or 7 million rubles or more. It all depends on a lot of factors, primarily on the region where you will work.

It's no secret that rental rates are different everywhere. If, for example, one average rate is adopted in Tver, then in Moscow its size can be ten times higher. Where exactly are you trying to shoot trading area, also plays a role: it is one thing - a regional shopping center on the outskirts, quite another - popular untwisted shopping centers.

Please note that most shopping centers require you to pay an additional deposit.

In addition to renting, you will also need to make repairs in the room, which will also cost a pretty penny.

The second major item of expenditure at the initial stage is the purchase of goods. Nothing concrete can be said here either. A lot depends on the volume of purchase, the conditions of the supplier, the selected price segment. Besides, Russian manufacturers there is not so much linen, which means that you will most likely have to buy things from foreign brands. The exchange rate is constantly fluctuating, and today you can order goods for one amount, and tomorrow - the same assortment may turn out to be much more expensive.

Current expenses

Step-by-step instruction

So, in order to open a lingerie store, you first need to study the market and decide on the assortment, find a room for your business, and then start searching and ordering commercial equipment. (Equipment supplier must be sought in the process of searching for premises, and of course, it is necessary to order after finding the premises.)

Commercial equipment should be simple, light and convenient. Keep in mind that you may need to move at any time. For example, in a shopping center, a room in a more passable place may become vacant. If your equipment is designed for a particular room, it will be very difficult to successfully place it in another. Therefore, the equipment must be mobile, consist of blocks.

When choosing equipment suppliers, you need to be very careful. There is always a risk that having paid a lot of money for equipment, you will never get it.

Often, suppliers do not meet delivery deadlines.

Therefore, it is desirable to work with large suppliers who have proven themselves in the market and value their reputation. Either you can walk around the city's clothing and underwear stores and try to get information (not everyone is ready to share it), from whom they ordered the equipment you liked, or the second - find out through friends on the recommendation.

Commodity content

By the time of the purchase of goods, you should already decide on the price segment, assortment content and the list of brands with which you intend to cooperate. It is best to visit an exhibition that is regularly held in Moscow and get acquainted with the products of various manufacturers, find out the working conditions and personally communicate with representatives on the Russian market.

Keep in mind that the assortment should be varied. This applies to both models and sizes. It is not only possible, but also necessary, to combine basic underwear with sets for special occasions in one store. After all, your target audience - women - buys both.

The store must have underwear of non-standard sizes for both large women and miniature ones.

Of course, not all brands provide such an opportunity. For example, we work with a Japanese brand, and its size range is appropriate. There is simply nothing for large women.

In the first months of work, it is better to order each type of product in small volumes. This will allow you to understand what is not selling very well, and refuse it at the next order. Keep in mind that the assortment needs to be constantly changed, tracking consumer demand. It tends to change: it happens that some position this year is a bestseller, and next year it is almost not in demand.

In order not to find yourself in a situation where all the most popular sizes and models are already sold out, and the next delivery is not soon, you need to constantly monitor trade balances. The frequency of deliveries depends on many factors: the remoteness of the supplier, the conditions of the order.

It is also necessary to ensure that the linen does not become obsolete morally. Regular customers will be waiting for new products. Most brands release new collections twice a year, some more frequently. And as a new collection appears, you need to bring it to your store, especially if you work with one brand. It all depends on the terms of delivery of a particular supplier. Some only sell pre-order collections, while others, especially multi-brand wholesalers, always have stock in stock and can be ordered as needed.

Staff

In a lingerie store, you will need at least two sales assistants who will work in shifts. It is desirable that one of them also perform the functions of an administrator, so as not to hire another person for this position. Or you yourself take on the function of the administrator.

Two people - the minimum number of sellers for standard store with an area of ​​15-30 sq.m. But if you are going to open a larger store, for example, with an area of ​​40-50 sq.m, there will again be more goods in it, which means that more sellers will be required in trading floor.

Special requirements are imposed by work in shopping malls. The fact is that they usually have a fixed working day, which sometimes is 12 hours or more. And the opening hours of your store cannot differ from the opening hours of the shopping center itself. At the same time, a 12-hour worker is too hard for sellers. That is, you need to divide it between two sellers so that one works in the first half of the day, and the other in the second. Thus, you will need at least 3 people going out in different shifts.

Sellers perform a range of responsibilities in addition to working directly with buyers. They keep cash books, are engaged in administration (accepting complaints, suggestions), keep order in the trading floor, accept and lay out goods, check price tags. But the most important thing is, of course, the ability to communicate with customers.

The staff is the most important thing in the store

Opening hours and discount system

The question often arises as to how to set store opening hours. If you decide to settle in the shopping center, the issue has already been resolved for you. But if you chose street retail, you can vary the opening hours. To get an idea of ​​what time to open and close, estimate the pedestrian traffic nearby. In those hours when people practically do not walk by, there is no point in working.

A good way to attract customers is to hold all kinds of promotions and provide discounts. As a rule, such a move helps to stimulate sales of a product that does not sell very well, and positions that remain in unpopular sizes.

Also a good solution is to provide seasonal discounts and have discount program for regular customers. In general, in this area it is better to work with regular customers. They are already “warm” and know your product well.

Don't underestimate the importance of placement for a store. At the same time, it is important not only that there is a good pedestrian flow, but also that you get into your target audience. If you're going to sell luxury lingerie, choose an area where wealthier people live or places they go to. And vice versa, if your assortment is budget linen, you need to choose the appropriate area.

Still, it is best to stay in a shopping center: there is more traffic and you will be noticed faster there. But there is one catch:

if you don't have a name and you don't franchise a famous chain, no one will let you choose where you want to stand.

Most likely, you will be offered the very backyards, and you will have to choose from what is. Therefore, it is better to rush not to one particular shopping center, but to go around several, see what they offer you, compare conditions.

The area of ​​the premises will depend on the assortment of the store. On average, it is recommended to open on an area of ​​15-30 sq.m. Smaller area is undesirable:

very small store - very small assortment - very little revenue.

All documentation for the premises and all requirements, such as the presence of a fire alarm, in shopping centers are decided by their owners. That is, if the premises are rented out as a store, then all the documentation must be issued by the landlord.

There are no strict requirements for repairs: this is still not a pharmacy or food production. Therefore, it all depends on your imagination. The only thing I would like to focus on is good lighting. Save on lighting fixtures is not worth it.

In a shopping center, as a rule, you provide your design project, and the administration either approves it or suggests changing something.

The documents

There are no special permits or licenses for the underwear trade. The main thing you need is to register an LLC or individual entrepreneur, register with the tax office and conclude a lease agreement.

Choosing an individual entrepreneur or LLC is your own business. It is much easier to register an individual entrepreneur, and it is easier to deal with taxation, but remember that in this case you are responsible for your property.