If you are thinking about starting a small business, then there are many options in stock. Retail can be exciting and lucrative, but nothing grows faster than the food industry. Now, when you have already decided to open a restaurant, you need to decide on the style of its cuisine.
And if you are like us, then the solution will be simple - burgers. Why exactly hamburgers? Let us explain the reason and how to open a burger joint.
Reasons to open a burger restaurant
1. Favorite American food, which every year is becoming more and more popular in other countries
Since its inception, hamburgers have been considered American food, except for a short time in the 1900s when Upton Sinclair exposed unsafe and unsanitary conditions in the meat industry. However, people weren't against hamburgers, but against meat processing methods. Like baseball, Americans will always love hamburgers, and what they always love is also to the taste in most other countries. This indicates a stable consumer market.
2. Hamburgers are easy to make
In burger restaurants, there is no need to do anything special, except for really good burgers and fries. Luckily, burgers are relatively easy to make and don't take long to cook. All you need is fresh meat, fresh buns and fresh ingredients and you can make a fantastic burger in minutes. Sushi bars, Italian and French restaurants will take several minutes to prepare and serve the dish. In a burger restaurant, you will be able to make burgers and serve many more customers during this time.
3. Large selection of hamburgers
Burger restaurants today are not the restaurants they used to be. Gone are the days of the simple cheeseburger with lettuce, tomato and ketchup. Now we are the era of hamburgers with endless choices for all tastes. The job of a burger restaurant is no longer about your food being ordinary and simple, now many burger restaurants offer special sauces, gourmet toppings and unexpected combinations. Hamburgers may seem simple, but they are definitely not. And this is not just an unusual combination of a cutlet with potatoes laid on top, fried eggs, pineapple and so on.
4. Hamburgers aren't just for meat lovers
If you are worried that the market will be limited to meat lovers, then feel free to cast aside doubts. You can already find really fantastic veggie cutlets on almost every menu (just check out ours!), it will surely please any vegetarian. And even if you are a meat lover, you will still be pleasantly surprised by the filling of a vegetarian hamburger.
Hamburgers aren't limited to just beef. Today you can find hamburgers stuffed with lamb, pork, and even bison. If you don't eat red meat, you can try the juicy chicken burger; if you're a pescatarian, you can try the salmon burger. Regardless of dietary restrictions, you will be able to find your perfect burger. Our menu includes 11 burgers, ranging from traditional beef burgers to burgers with spicy merguz sausages, which makes it possible for absolutely everyone to visit our restaurant.
Hamburgers are an American classic that everyone loves. There are so many different types of meat buns and truly fantastic veggie burgers on the market today, and they play really well. important role.
If you want to open a burger joint from scratch, then it doesn’t always make sense, as sometimes it’s better to buy a ready-made franchise.
What do you need to open
So what does it take to open a burger joint?
Real estate
One of the main aspects of any restaurant is its location. The space you buy, rent, or build can affect everything from how people recognize a diner, to physical capacity and service capabilities. Here are some questions you may be interested in:
Brick or wagon? The rise in food truck production has enabled operators to Catering to go beyond ordinary brick and cement stores. Starting costs per van are lower, however, obtaining the necessary license to operate can be difficult in some areas of the country. A brick-and-cement building costs more, but it is easier to get a license for it. The small footprint of the van is another point to consider when lowering launch costs.
Rent or buy? This question largely depends on the available capital, because renting a building or a van will require much less investment than buying them. But if you rent a space, property, or van, you will be limited in how you can change it. Buying a van or a building gives you more flexibility to make changes, but if the business fails, the volatility in the real estate market can weigh in on your losses. If the real estate market has a positive trend, then the sale of real estate can offset some of your costs.
Where is the people? Regarding the potential location of your premises. How many people live or work in your immediate area? Does the property have a good view from a busy street? How is traffic moving? Do you have enough parking space? And if the public can't find it, then even the perfect space won't get you much.
How much space do you need? It is important to take into account the space both in the kitchen and in the dining area. You need to be sure that you can accommodate and serve a sufficient number of customers, generate the necessary profit, and that the kitchen has room for the necessary professional equipment that will be needed to prepare food in the required volume. According to Total Food Service, most restaurants need 40% of the total area for kitchen and storage, while the remaining 60% is used for recreation and customer service.
Burger equipment
Investing in the right commercial kitchen equipment is one of the biggest steps in starting a burger joint. Your kitchen equipment will determine its workflow and production capacity, and some types of equipment will even affect the taste of food. Listed below are just some of the equipment and accessories you may need when comparing options.
Commercial refrigeration equipment can be in the form of refrigerators with drawers, counter models and cold rooms. Commercial freezers come in the same format, but there are models with a lift-up lid. The type of refrigeration equipment needed is determined depending on the space and amount of food to be stored. You can also invest in a burger counter that keeps the toppings and other ingredients cool until they are needed, and it also frees up a surface for making sandwiches.
Commercial grills can be on charcoal, with a frying surface and outdoor. Grills on charcoal and with a frying surface can be electric or gas, and the outdoor grill is heated charcoal or gas. The right grill for your burger grill can bring the desired flavor to your burgers.
A vegetable cutter can make cutting fresh burger fillings more efficient, such as cutting tomatoes and onions. The French Fry Slicer is a more specialized slicer that will allow you to serve freshly cut French fries in the size and shape you want.
For a burger joint, finding the right commercial air fryer to cook perfectly crispy fries and other dishes is essential. Table and floor models are available and can be powered by electricity or gas.
A commercial dishwasher quickly and easily cleans and disinfects, and ensures compliance with all hygiene standards regarding dishwashing. She disinfects the dishes with chemical substances or boiling water. There are tall door dishwashers for large volumes and built-in dishwashers for tight spaces.
The hamburger press makes it quick and easy to prepare burgers. There are models for different sizes of hamburgers and models with adjustment.
Choose your restaurant furniture carefully to balance comfort and aesthetics. Restaurant tables are sold in one piece or with a split top and base to create the perfect arrangement. Choose between stools and bar stools so that customers have a choice to suit their preferences. Also stock up on high chairs for younger visitors.
Permits
As in any catering, you will need basic permits from the fire department, SES, as well as a license to sell alcohol. The rest of the documentation may relate to redevelopment and construction.
Marketing your business
Marketing is one of the most important aspects of opening a burger joint. If you decide to open a franchised location, then the company will help with marketing, as well as provide promotional packages and support. However, if you open up in your own concept, then you will need to create a slogan yourself. Building a brand will help customers remember you, so it's important to keep the restaurant and any promotional materials consistent.
The internet is strong marketing tool and many people search for restaurants online, so it cannot be ignored. Local search optimized website and activity in in social networks can easily increase sales. When you first open it, you will be able to create a local press release, launch a grandiose special offer to attract potential clients, and even invite local food bloggers to a free food tasting in exchange for a review. Naturally, you need the first customers to attract more and more new ones. Run a text or email newsletter, and create loyalty programs with coupons and promotions to encourage customers to come back again.
Don't forget these additional services like home delivery. Perhaps you will also like the concept of a takeaway restaurant.
The fast food market for its more than half a century of history, since its appearance in America in the 50s, has repeatedly proved its relevance among consumers of different incomes, occupations, and lifestyles. All kinds of hamburgers, cheeseburgers, hot dogs are also readily bought by office workers, those who are on the road, they are often taken to picnics, they can be good addition for family dinner.
For entrepreneurs, this is also a good option to start a business using established technologies and methods. In addition, this type of business is very flexible in choosing a format - you can open a burger cafe, you can use mobile vans, or you can sell burgers via Internet platforms with delivery to the client directly at their destination. In any case, this type of business is also attractive because it does not require significant financial investments and the payback period for a burger shop rarely exceeds 1-2 years.
This article will propose a business plan for opening a burger restaurant designed for small town, with the necessary calculations, as well as an analysis of the benefits and risks associated with this type of small business.
business concept
When choosing the form in which to offer the client burgers and all the food and services related to this type of fast food, it is necessary to use the business concept as a basis, as they say, a “chip”, which would distinguish it from competitors, making it attractive to a certain group of consumers .
There are several such options:
All the proposed concepts, despite the different technical approach to the provision of services, have one common place This is a quality, fresh burger. Therefore, the main attention in building the entire business scheme should be focused specifically on the technology of preparing a hamburger and its accompanying additional food products - french fries, various salads, drinks.
Choosing a place for a burger
The main requirements for a burger outlet in its stationary version are as follows:
If we talk about what is better - to acquire ownership of the premises or to use the lease, then it all depends on specific conditions and market prices commercial real estate. If rent is provided, then the average price of such a room is approximately $ 5,000 per month.
Equipment
There are no special problems with equipment for a burger bar now. Most of it can even be ordered with delivery through online stores, or directly from the manufacturer.
The standard set of a small format burger includes:
In addition, you will need a set of kitchen tools. It is also necessary to equip the premises with furniture, air conditioning, burglar alarms, cash registers.
The total budget for fully preparing and equipping a small burger joint will be approximately $30,000 to $40,000.
Staff
The success of the burger business largely depends on the professionalism and friendliness of the staff, the latter being of decisive importance. After all, even selling very high-quality meat buns, it will be difficult to attract and retain a client if he is served by gloomy, unfriendly chefs and waiters.
To work in a hamburger shop, you will need at least two chefs and 2-3 waiters. You will also need an administrator who will deal with all internal logistics and provide the process with all necessary products and consumables.
To hire staff, you can use the services of outsourcing companies or recruitment agencies.
The average budget for financing the salaries of the staff of 6 people will cost 3 thousand dollars a month.
Hamburgers and related products
Apart from the main product of the burger, which can have various types and types of ingredients used, ranging from the classic beef burger to vegan options
(calculated for those who, in principle, do not eat any meat), also
customers are offered a set of products consisting of:
- salads
- French fries
- fried chicken wings
- sweet carbonated drinks
- tea and coffee
- natural juices.
The average cost of a hamburger is in the range of 3-5 dollars per 1 pc.
The average price of a buyer's check, which you should focus on, is 7-8 dollars.
Legal support for opening and operating a business
The business of producing and selling burgers traditionally belongs to the field of small business, which primarily provides for simplified registration and a form of taxation. As a rule, either the legal form of an LLC or an individual entrepreneur is used. The cost of registration, registration of permits, opening of accounts will average no more than 500-600 dollars. However, corruption risks should also be foreseen, which can increase this amount several times.
It should also be recommended here that aspiring entrepreneurs try to start a business with a franchise, i.e. the right to work under an already well-known trademark or brand. In addition to the fact that the entrepreneur receives a marketing advantage, he can still take advantage of support from the franchisor, including assistance in training staff, organizing and setting up the outlet, and some financial support. The cost of a franchise can cost about 10-20 thousand dollars.
Marketing
The best marketing move when organizing a burger is a quality product, impeccable service and goodwill towards customers. In addition, important marketing decisions can be:
- The original appearance (facade) of the outlet
- Creation of your website and distribution of advertising through network resources
- Promotions and bonus programs
- discount cards
- Cooperation with well-known payment systems or banks in terms of providing cashback services
Also, do not forget about traditional advertising formats, such as outdoor advertising, distribution of booklets, colorful cards - menus with coupons and even commercials and texts in the media.
Calculation of financial and economic parameters of a business plan for a burger
After the business concept is defined, the form of the outlet is chosen, it should be fixed what profit should be expected and how quickly the investment will pay off. To calculate these basic business parameters, it is necessary to calculate three indicators.
Initial investment (price in USD)
This includes:
- rent of premises for a period of 12 months - 60,000
- equipment 30 000
- registration of a business registration license 600
Total initial investment: 96,000
Fixed expenses per month (in dollars)
- staff - 6 people - 3000
- marketing - 600
- expenses for utilities, security, electricity - 2000
- logistics, transport - 1000
- product costs - the cost of production at the rate of 60% of the average check of $ 8. At daytime bandwidth for 300 people, the average cost per day (from 8x300 \u003d 2400 - the amount of daily revenue) is $ 1,440 per day or 43,200 per month.
Total operating and current expenses are: 49,800
Revenue.
To calculate the revenue of a hamburger area of 100 sq. meters, located in the city center, you can use the rate of 300 people per day. With an average check of $ 8, the daily revenue will be 2,400 per day or 72,000 per month.
Calculation of net profit and payback period.
Gross profit according to the parameters calculated above will be =
revenue - operating and current expenses = 72,000 - 49,800 = 21,200.
From this amount it is necessary to deduct the amount of taxes (15%). The total profit including taxes will be 18,800.
This amount net profit should be adjusted for the seasonal factor, for the absence of a daily occupancy rate of 30%.
The final amount of net profit, taking into account risks, will be $14,000 per month.
With such a rate of return, the payback period for investments in the business will be at least 96,000 \ 14,000 \u003d 7 months.
Risks
To the traditional risks that accompany any retail business and the catering market, in particular, the owners of such formats as burger cafes, first of all, face the risk of competition of substitute products - for example, hot dogs, pizza, all kinds of patties and pancakes, shawarma vendors - these are all direct competitors of burgers, especially with regard to prices.
Another risk that is also worth paying close attention to is the risks associated with personnel. To neutralize such a risk, a lot of effort will have to be spent on preparation and training, a careful selection of people who can not only accurately follow all instructions, but also work with enthusiasm and be friendly and cheerful throughout the working day.
How to open a burger joint: the concept of an establishment + registering an individual entrepreneur + renting a hall + equipment for a burger joint + what products do you need to purchase + staff for work + advertising strategies + when will a burger joint pay off?
Burger or hamburger is a street food dish known to everyone. To prepare it, use a cut bun, cutlet, sauce, herbs and vegetables to taste.
There are a lot of burger recipes now: someone loves spicy sandwiches, someone loves fresh vegetables, and someone, on the contrary, is salty. A burger is a great option for a quick snack that can fill you up for several hours.
Today, every third person is an active opponent of fast foods, high-calorie foods, but there are still many lovers of a tasty snack with a hamburger washed down with cola. Therefore, the question of how to open a burger shop remains as relevant as ever.
If you are also interested in this idea, then rather read our business plan, because this is a detailed guide on how to build your business from scratch.
Development of a concept for a burger
First, let's think about the concept of our catering.
We can be like McDonald's with a variety of fast food dishes, as well as a hall equipped for customers where they can have a bite to eat while sitting. But it will be difficult to compete with such a large and popular institution, it will take a huge amount of capital. You will have to invest a lot in advertising, work on a unique burger menu, think over ways to lure customers.
The second option, which is more suitable for aspiring entrepreneurs, is to open a burger shop. That is, a place where you will cook only a variety of burgers, sell strong drinks and juices. People can enjoy delicious street food bought from you at home, at work, in the park, etc.
So, you will save on renting a burger hall, because all you need is a well-equipped kitchen and a small counter for taking orders. You do not have to buy furniture for the hall and hire a large staff.
Do you have a car? Offer customers the delivery of burgers to the address. The client must pay for the service separately - this will pay off the cost of gasoline.
If the burger shop is successful and brings in significant profits, then you can invest in opening a real cafe with a full menu.
How to open a burger shop and register your business?
As soon as you draw up a business plan for a burger shop, we proceed immediately to registering your undertaking.
So, how do we plan to open fast food without the availability of seats, i.e. food will be prepared and sold only to take away. Choose legal form IP - individual entrepreneur. This option is easier to register and easier to understand for a novice businessman.
What documents need to be submitted to the local tax office:
- A copy of all pages of the passport and TIN.
- Application form No. Р21001.
- Application for the transition to the payment of taxes under the simplified tax system or UTII. The second option is more suitable for catering establishments.
- Provide a receipt for payment of the state duty of 800 rubles.
Do not forget to indicate in the application No. P21001 the type of burger business in accordance with the generally accepted OKVED classifier- 56.10 "Restaurant activities and food delivery services."
After 5 days, you will have in your hands a certificate of, an extract from the USRIP. After, buy a cash register and a post-terminal, register the payment equipment with your tax inspector.
It doesn’t hurt to order a seal for a burger joint with your initials, for example, “IP V.P. Nesterov.” But there is no legal requirement for this step.
Where is the best place to open a burger joint?
Let's make a reservation right away that it is forbidden to open a burger in the basement or semi-basement according to the law and the norms of the SES.
To begin with, let's define our target audience in order to know where is the best place to open a burger.
As a rule, schoolchildren and students buy street food. Sometimes office workers need a quick and satisfying lunch. So look for a burger place near educational institutions or in the city center, where there are many offices and high traffic.
The delicious aroma of fresh buns and meat can even bring you a client who was not going to buy a burger for lunch or dinner.
As for the hall area, 30-40 m2 will be enough for us.
Divide the burger room into several rooms:
- Kitchen.
- Bathroom for employees.
- Utility room.
- A small warehouse for storing raw materials.
- Counter for taking orders.
- Locker room for staff.
Look for a premise already renovated and with a suitable layout so as not to spend money on Finishing work. An approximate cost of renting a hall for a burger joint is from 30 thousand rubles.
Utility costs will be negligible, because kitchen appliances consume little electricity, and at night they do not work at all. Utilities cost a new burger joint about 7,000 rubles for 1 month of work.
A complete list of documentation for opening a burger
To open a burger shop, you need to beat the thresholds of government agencies for more than one month in order to formalize and not be afraid of inspections.To get started, draw up an agreement on renting a hall for a burger joint or on the sale and purchase of this property. Remember that your premises must comply with the norms of SNiP 2.08.02-89 ( https://www.elbtal.ru/assets/files/Docs/SNiP_2_08_02-89_OBSHYESTVENNIE_ZDANIYA_I_SOORUJENIYA.pdf)
The burger kitchen should be appropriately renovated - walls up to 1.75 in height should be tiled or painted. Check the ventilation, install an exhaust hood if necessary, adjust the fire system.
You need to buy detergents only hypoallergenic, often change rags for cleaning and washcloths.
Measuring instruments (kitchen scales, glasses and spoons) must show clear data corresponding to real indicators. This moment must be witnessed by representatives of Rospotrebnadzor when checking the burger, and then issue the appropriate certificate.
In addition, Rospotrebnadzor will need a contract for the maintenance of equipment for preparing burgers from the equipment manufacturer.
Go through all the municipal services of the city and draw up new contracts in your name for payment for services - the supply of water, electricity, gas, garbage collection, sewerage service.
Be sure to require from the supplier of products, especially meat, documents on passed quality control. Any verification may require you to review the contract with the supplier. Without documentation, you will have problems.
To open a burger joint, it is additionally important to issue the following documents:
- Evacuation plan.
- Journal of Safety Engineering.
- IP registration certificate.
- Certificate from the SES on the suitability of the premises, equipment in the burger.
- Certificate from the fire department on the serviceability of the fire-fighting system.
- Employment contracts with burger workers and their medical books.
- Agreement with the city administration on the installation of a sign and its connection to the city engineering networks.
Sign up for a consultation or personally visit all of the above authorities before the check. Clarify the standards for arranging a burger joint. Find out what other documents you may need. For any test, you must be constantly and fully prepared.
name exact number, how much it will cost to obtain all the certificates and permits to open an institution is difficult. Approximate costs for all public services will be from 20 thousand rubles.
Burger equipment - what you need to buy to open a restaurant?
A lot of money will go to the burger. This is a one-time expense item, in the future you will only spend money on repairing appliances or purchasing additional kitchen appliances when demand for products increases.
Considering that we are going to open a burger place, but without seats for customers, we only need to purchase equipment for the kitchen. But it is also advisable to purchase a few chairs or a sofa where visitors can wait for their burger.
Don't forget to buy cash register to be registered in tax office. If you want to accept not only cash, but also a card when paying, then you need to buy a stationary post-terminal.
What equipment for a burger shop you need to purchase to open a point:
| №. | Equipment | Qty | Total amount (rub.) |
|---|---|---|---|
| TOTAL: | 298 200 rubles | ||
| 1. | Burger press | 1 | 8 500 |
| 2. | Meat grinder | 1 | 21 000 |
| 3. | Grill  | 1 | 9 800 |
| 4. | frying surface | 1 | 35 600 |
| 5. | vegetable cutter | 1 | 3 100 |
| 6. | Table for preparing burgers  | 1 | 15 000 |
| 7. | Freezer  | 1 | 19 000 |
| 8. | Fridge  | 2 | 24 000 |
| 9. | Refrigerator for drinks | 1 | 18 000 |
| 10. | Cash machine  | 1 | 16 000 |
| 11. | Terminal for payment by card | 1 | 23 000 |
| 12. | Rack  | 1 | 25 000 |
| 13. | Washing  | 2 | 10 000 |
| 14. | Knives | 1 | 1 750 |
| 15. | coffee machine | 1 | 50 000 |
| 16. | Kettle | 1 | 3 650 |
| 17. | Sofa for visitors  | 1 | 5 600 |
| 18. | Form for workers | 4 | 1 200 |
| 19. | Cleaning equipment (washing, washcloths, etc.) | - | From 2 000 |
| 20. | Wrapping paper | 3 pack. 300 pcs. | 4 500 |
| 21. | Napkins  | 100 pack. | 1 500 |
The pricing policy for burger equipment is the most diverse, depending on the capacity, functionality and country of origin.
To save money, look for equipment used, but at the same time in good condition. Those businessmen who have not been able to successfully open a burger joint can sell equipment in a complete set, and quite often in perfect condition.
Purchasing basic ingredients for a burger joint
What makes a delicious burger? The classic includes a fresh bun, sauce, vegetables, salad and meat.
We suggest you add not only pork or beef meat to the burger, but also chicken. It's cheaper, and there are plenty of chicken lovers out there.
A very popular type of street food is the cheeseburger. Be sure to add it to the menu.
You can experiment and offer several options for vegetarian burgers. It won't require you to buy additional equipment, and in general it is quite simple to add these items to the menu. But this step will attract many visitors.
Also sell French fries to your customers. In the first days of the burger shop, it can be added to the order as a gift for the trust shown in the new establishment.
Buy a batch of juices in packages and sweet water. In winter, it will be appropriate for food. This will become an additional source of income for the burger.
We propose to consider an approximate cost item for preparing a monthly batch of burgers (1 thousand pieces):
| №. | Ingredient | Weight | Price, rub.) |
|---|---|---|---|
| TOTAL: | 44 770 rubles | ||
| 1. | pork meat | 50 kg | 10 500 |
| 2. | Chicken's meat | 50 kg | 7 500 |
| 3. | Bun | 1,000 pcs. | 10 000 |
| 4. | Sauce | 10 l | 600 |
| 5. | Tomatoes | 10 kg | 900 |
| 6. | cucumbers | 10 kg | 850 |
| 7. | pickles | 5 kg | 600 |
| 8. | lettuce leaves | 5 kg | 150 |
| 9. | Potatoes | 20 kg | 300 |
| 10. | Sunflower oil | 100 l | 7 500 |
| 11. | Flour | 15 kg | 210 |
| 12. | Eggs | 200 pcs. | 900 |
| 13. | Salt | 5 kg | 60 |
| 14. | ground pepper | 2 kg | 1 200 |
| 15. | Hard cheese | 20 kg | 3 500 |
It is best to stock up on burger ingredients several times a week to keep food fresh.
In the early days of the burger shop, buy a small batch of products, because you should not expect a large flow of customers. Over time, you will see how many burgers you sell per day, which type is the most popular, and how many products you need to make it.
Demand from each supplier documents for products that clearly demonstrate the high quality of the supplied raw materials. Pay special attention to meat, because it is it that can quickly deteriorate and also be a source of some infections for humans.
Recruiting staff for a burger joint
There are few employees for a burger place - 2-3 chefs are enough, who will work in shifts. 2 people should go to 1 shift - one prepares burgers, and the other takes orders and counts customers, free time helps in the kitchen.The number of employees directly depends on the sales of burgers. The more orders, the more staff you need.
You can manage the burger and accounting department yourself.
Hire a cleaning lady part time.
All employees must have a sanitary book with a passed medical examination.
Don't forget to brief your burger workers on how to operate the equipment in the kitchen every month. The manager must keep a journal, where each employee is required to put his signature, thereby certifying that he passed the lecture on safety in the kitchen.
You can hire people without experience, but only with the desire to learn how to cook delicious burgers. Look for friendly guys who can serve the client and satisfy all his needs, as well as solve conflict situations easily.
Marketing and advertising of a burger shop
To make a burger place the most popular place in the city, it must, first of all, cook delicious food. But, of course, you also cannot do without additional elementary advertising.
First, decide on the name of the burger joint and come up with a logo for it. If your imagination is not enough, then delegate this work to any advertising agency in the city.
Before opening a burger joint, we also need to order a bright sign, make a flyer with information about the burger joint, print menus, business cards.
| № | Type of advertisement | Qty | Final price (rub.) |
|---|---|---|---|
| TOTAL: | 43 650 rubles | ||
| 1. | Signboard | 1 | 25 000 |
| 2. | Flyers | 2 000 | 4 000 |
| 3. | business cards | 500 | 3 000 |
| 4. | Menu | 10 | 10 000 |
| 5. | LED sign "Closed/Opened" | 1 | 1 650 |
Take care of the promotion of your project through social networks - VKontakte, Instagram, Odnoklassniki, etc. These are excellent platforms for budget advertising promotion (you can do without investments at all).
Inform your friends first of all that you want to open a burger joint. Ask them to spread the word to their friends.
Make a burger profile, add photos of finished dishes with captions and prices. Install feedback with clients. Maybe they will notice some flaws and advise you on how to eliminate them and bring the work of the burger to perfection.
How to open a burger shop in order to get the first profit?
What do you need to open a cafe
We come to the most important question: what profit can you expect from a burger joint and when will the business pay for itself in full?
To begin with, let's summarize how much the idea of \u200b\u200bopening a burger joint will cost. In the tables, we took into account one-time expenses (the main expense item is the purchase of equipment), as well as monthly expenses for the existence and development of the business.
1. One-time investment in order to open a point.
Fast food business idea with little investment.
How to open a burger joint? The cost of starting your own business.
2. Monthly expenses.
Prices for burgers depend on the ingredients and the final weight of the finished product. A chicken burger will be cheaper, a beef patty sandwich, respectively, more expensive.
The estimated price for the simplest burger with a cutlet, pickles, salad and mayonnaise is from 60 rubles. The cost of such a sandwich, given that all the ingredients were purchased at wholesale prices, will be approximately 12-14 rubles.
You will have additional income from the sale of coffee, tea and french fries.
Based on average statistics, a burger joint can pay off in no less than six months of successful operation.
In our instructions on how to open a burger joint, all calculations are approximate, a lot depends on the region of work, the location of the establishment, the number of items on the menu, etc. But, if you approach the matter with all your heart and know a lot about cooking delicious food, the business will definitely flourish.
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In this material:
More and more entrepreneurs are interested in the question of how to open a burger. In modern world catering business won the interest of many talented people.
Features of business in Russia
The catering industry is the most popular in the small business segment. It is so established that the foreign format comes initially to big cities such as Moscow and St. Petersburg. And if this business has gained popularity in the capitals, then it moves to regional cities. And if everything is successful there, it extends to smaller settlements.
Most restaurateurs note the trend of growing demand for burgers - a bun with a cutlet inside, seasoned with various sauces. And this is not at all an analogue of sandwiches sold at McDonald's and CFS, but a completely different product. So, for example, in Yekaterinburg, original burgers are in great demand, this city often creates new formats in different areas.
Not so long ago, two new establishments opened in Yekaterinburg: "EmBURGer" and "Fire". Burgers familiar to many cost from 300 to 600 rubles there, but the popularity of these establishments is growing every day.
The owners of these burgers explained that such a price is quite justified. For example, if you buy the biggest burger at McDonald's, it will still be smaller. On top of that, french fries are included in the price. From this, the attendance of these burgers is only growing.
Some restaurateurs believe that the time has come for a bun with a cutlet inside. There are many cities in which there is still not a single place that sells burgers. Experts consider it real to open a burger place, because people love simple fast food.
The subtleties of the mono concept
Analysts and experts say that in order to open a burger, you need to have an amount of 5 to 9 million rubles. But you can reduce costs by purchasing used equipment. Quite a lot of institutions have recently closed, so the equipment and the building itself can be purchased at a discount.
In this case, the investment should return in about 2 years.
Products in burgers are used very economically. There are no write-offs, as the same products are used in both salads and burgers. The most difficult thing is to create such a burger, for which visitors will not be sorry to pay 250-600 rubles. A good, tasty burger is not born immediately, it takes a lot of time and effort. Fry minced meat, try, fry and try again until the perfect version of a juicy burger is born that guests of the establishment will like.
Another problem faced by the owners of such a business is buns. Many people think that this is an ordinary round bun, but in fact, everything is much more complicated. It should fit perfectly and be very soft. There are many bun suppliers, but the choice is not so simple.
Some buns are too hard, others quickly absorb the meat juice. We need a golden mean. Without high-quality, tasty buns, you cannot see a good burger, so you often have to bake them yourself. Establishments that, in addition to the burgers themselves, also offer a small menu, for example, from three salads, soups and meat dishes, are very popular now.
Large companies often come to such cafes, and not everyone likes fast food, so the range has been expanded to suit different tastes. And, of course, business lunches are almost always organized in burgers. This is very beneficial for both the entrepreneur and the client.
Grocery cost of a burger:
- bun (15 rubles);
- cheese (10 rubles);
- sauce (40 rubles);
- minced meat (75 rubles);
- tomatoes, cucumbers, lettuce (40 rubles).
That is, the average cost of one burger is approximately equal to 180 rubles.
Most restaurateurs come to the conclusion that the popularity of burger restaurants in Russia will only grow every year. McDonald's has created a good platform for the development of fast food, there are many people who grew up on burgers alone. Now many people understand the quality of food and are willing to pay well for a good burger.
A few key steps to opening a burger joint
To open your establishment you need:
- In order to open a burger shop, you need to conduct a study of the market environment. Determine the main market players. Understand the equipment, choose a room. Decide on suppliers. The first step is to reliably collect the necessary information.
- Consider buying a franchise. Often this will the best option both for business sharks and for beginners in this field of catering.
- Business plan and concept. Mandatory development of the concept of the institution is required. His own style and design. It is necessary to position the brand for customers as accurately as possible. The first place should be the speed of making burgers, as well as their amazing taste, so that the buyer wants to visit the institution more than once. When developing the concept of an institution, special attention should be paid to its appearance. It is necessary to make people passing along the street want to look inside.
- At the last stage, you need to pay attention to the technical component of the project. It is very important. You should choose high-quality equipment that will help in the functioning of the burger. Especially carefully you need to approach the choice of staff, because work in such an institution requires endurance, attentiveness, and the ability to work with clients. Young people and girls gladly agree to such work. When choosing suppliers, you need to rely only on the most reliable and not save on the quality of products.
All this is the key to the success of the first opening enterprise. Today, burgers have won the hearts of millions. Opening a burger joint is a good business, that's for sure!
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Every day, the pace of life is getting faster, and therefore it is completely unprofitable for many people to spend a lot of time in cafes or restaurants. Fast food is not only practical, profitable, but also very tasty. This line of business is promising, and therefore the investment will be fully justified. Before you open a "Burger" you need to draw up a business plan, think over the interior and many other details of this commercial activities.
Where exactly this amazing dish comes from is not exactly known. There are two options. The first says that the hamburger was invented in Germany and named after the huge city of Hamburg. However, many believe that the homeland of the hamburger is still America, or rather the small town of Hamburg in the state of New York.
Whichever country was the creator of this delicious food, today this dish is considered one of the most popular in the whole world. The catering business is always relevant, because tasty and healthy food will never lose its popularity among consumers, and this area also covers a large number of potential customers.
It was first prepared by the family of Charles and Frank Menchis, who sold food at the fair. With the main courses running out, the brothers had to get creative to feed the hungry patrons. The output was a delicious cutlet, put in a bun.
After, many famous chefs varied this dish and appropriated it for themselves. Thus, in 1885 it was, as it were, invented by Charlie Nagreen, in 1891 the famous family of Oscar Weber Bilby stated that in fact this simple and original dish was prepared by their distant ancestor.
Attention! Modern "Burger" offers visitors a huge number of variations of this dish. Some high-end fast food outlets have a foie gras, truffle, and Kobe beef burger. Such a delicacy can cost a visitor $1,000.
Why you should open a Burger
There are many positive aspects in this direction of commercial activity, here are some of them:
- This food is popular all over the world. Initially, the demand for this dish was only in America, where, as is commonly believed, the second home of the hamburger. Today, this wonderful culinary masterpiece is enjoyed all over the world. Having invested in a Burger, its owner will always have a large consumer market.
- Easy preparation. Compared to many other dishes that are presented in restaurants and cafes, a hamburger does not require much effort to prepare. Fresh patty, bun and other ingredients are combined into a delicious dish in just a few minutes. Due to the ease of preparation, during the working day, "Burger" is able to cover a much larger number of visitors than a cafe or restaurant.
- A wide range of. Over the past few decades, chefs have created hundreds of variations of a hamburger that combines the most extraordinary ingredients. Visiting the Burger Room, the client will be able to enjoy both a simple cheeseburger with ketchup and tomato, and try a gourmet hamburger with marbled beef.
- Vegetarian hamburgers. Initially, this dish necessarily included a meat ingredient, but soon delicious variations of a hamburger were created only with vegetables and sauces. Thanks to this, "Burger" is able to reach a much larger number of potential visitors, including vegetarians.
For meat lovers, the good news is that many chefs are not limited only to beef and boldly add pork, lamb, chicken and even bison meat to the hamburger. In "Burger" every visitor will be able to find his ideal dish.
In order for the "Burger" to function, you first need a business plan. This document plays an important role in opening an institution, because it is in it that all the details of business development are thought out and a calculation is made necessary funds.
Room selection
Any ideas for a business have a section in the business plan dedicated to the choice of premises. The first thing you need to pay attention to is the location of the building. The chosen place should have a constant flow of people, and therefore it is better to rent premises located in the central part of the city or close to educational institutions and offices.
The type of room also plays an important role. Today, food trucks are becoming more and more popular, but it is quite difficult to get permission to create a "Burger" of this format. As for the brick premises, it is much easier to obtain a license for it, but in this case it will be much more difficult to make fast food popular and gain regular customers.
Many entrepreneurs are wondering what will be more profitable - buying a building or renting it? It is difficult to give an unequivocal answer in this case, because both the first and second options have their advantages.
For example, buying a building will allow its owner to independently make changes to the interior and equipment, but simply renting will be much cheaper and, in the event of an unsuccessful start, will help save most of the capital.
Attention! When choosing a building, you must also take into account its area. The room should be spacious enough to cover the required number of visitors. To correctly calculate the area, you need to proceed from the standards announced by Total Food Service - 60% of the premises for visitors and 40% for the warehouse and kitchen.
Equipment
Before you open a fast food outlet, you need to purchase the necessary equipment. This stage is one of the most important, because the speed of cooking depends on the quality of the technique.
Important! The quality of kitchen equipment can affect not only the process of cooking and serving, but also the taste of the food offered.
in number necessary equipment includes:
- Refrigeration equipment. When choosing refrigeration equipment, you need to focus on space. If there is not a lot of space to install a refrigerator, then you can use a model with a rising lid.
- Grill. In this case, there are also many options, ranging from a simple outdoor grill to a special electric one. The choice depends on the format of the institution and the dishes offered.
- Vegetable cutter. In fact, all hamburgers have vegetables in their composition, and therefore it will be quite difficult to cope without this assistant. Also, you can not do without a special slicer when cooking french fries.
- Fryer. There are table and floor types of deep fryers. The choice depends on the area of \u200b\u200bthe kitchen.
- Dishwasher. With the help of this assistant, kitchen workers will be able to constantly keep their workplaces clean. A professional commercial dishwashing machine can save time on this process and also keep your kitchen clean.
- Press for hamburgers. Another device without which it is simply impossible to cook a delicious dish. There are different models: for small and large hamburgers. There are also universal presses that can be adjusted independently.
Along with the equipment for the kitchen, you also need to buy furniture for the restaurant itself.
Marketing
All good business ideas cannot be realized without quality marketing. Of course, you won’t have to spend a lot of effort on this stage if the opening of a hamburger is based on franchising, because the company with which the cooperation agreement is signed provides all advertising layouts, website and brand.
As for the independent promotion of the institution, the most effective way is the internet. Many people, before visiting a cafe or restaurant, first look for a suitable place on the Internet and read reviews, and therefore a bright and creative presentation of Burger on social networks and on the Internet can play into the hands.
The site must include:
- opening hours of the institution;
- offered range of dishes;
