The Russian spelling, according to the norms of practical transcription, is “samson”) in Korean means “three stars”. It is possible that this name is associated with the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, in accordance with which the eldest son inherits most of the family property.
We use the human and technological resources of the company to create products and services of superior quality, thereby contributing to the improvement of the global state of society.
history of the company
Foundation of the company
Thus, 30 large companies (chaebols - "money families") were created. Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.
Company reform
The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group, Samsung Electronics. The company managed, albeit at heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions, a sharp reduction in the number of subsidiaries. With the advent of Lee Kun Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.
Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and promotion. career ladder for years of service.
Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.
When developing a new emblem, it was not without oriental philosophy. According to the representatives of the company, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of renewal and improvement." These changes continued until the 1990s.
Samsung Group financial report for 2006:
Group sales growth trends according to the company's annual reports:
General view of the profit distribution structure of the Samsung Group according to the report for 2006:
| Area of activity of the division | Subdivision name | Division sales, billion USD | % of total sales |
| Electronics industry | Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung SDS Samsung Networks |
63,4 7,15 2,58 2,26 0,598 |
39,90 4,50 1,62 1,42 0,38 |
| Chemical industry | Samsung Total Petrochemicals Samsung Petrochemicals Samsung Fine Chemicals Samsung BP Chemicals |
3,5 1,5 0,802 0,292 |
2,20 0,94 0,50 0,18 |
| Finance and insurance | Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Investment Trust Management |
29,1 8,76 2,36 1,31 0,08 |
18,31 5,51 1,49 0,82 0,05 |
| heavy industry | Samsung Heavy Industries samsung techwin |
6,83 3,095 |
4,03 1,95 |
| other activities | Samsung Corporation Samsung Engineering |
10,18 2,18 1,55 1,47 0,469 |
6,41 1,37 0,98 0,93 0,30 |
Structure of Samsung Group (on distribution of profit of the company from various areas of activity, 2006)
The companies that are part of the Samsung Group are engaged in electronics and microelectronics, the chemical industry, the automotive industry, heavy industry, finance and credit, and insurance. The group structure includes full cycle production of electronics, ranging from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.
Electronics industry
More than 70% of the Group's sales are in the electronics industry.
Companies in this division:
- Samsung Electronics
- Samsung SDI
- Samsung Electro-Mechanics
- Samsung SDS
- Samsung Networks
The electronics industry divisions of the company operate worldwide, most of the products are exported. The distribution of Samsung electronics business by region is as follows:
Divisions are engaged in the production of hard disk drives (HDD), RAM, liquid crystal monitors, liquid crystal and plasma TVs, mobile phones GSM, CDMA, 3G standards and with support for WiMAX, equipment for IP telephony, laptops, printers, MFPs, household appliances, etc., the development of third and fourth generation wireless telecommunications networks, WiMAX.
Distribution of Samsung electronics business by technology areas:
It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in sales of mobile phones, ahead of its main competitor, Nokia.
According to the statistics of research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading TV brands in the global market, similarly, Samsung remains in first place in the markets of Western and Eastern Europe and the North American region separately:
One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).
In 2008, a TV production plant was opened in Russia (Kaluga region), the enterprise assembles LCD and plasma TVs of small diagonals (up to 42 ") of budget series. The plant has a workshop for the production of plastic parts of the product case, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly made in China) (November 2008).
The main production in the suburbs of Seoul became loaded with the manufacture of displays top quality(out of all manufactured by the concern), this enterprise introduced the 6 sigma control system. Here they develop new models, test, create the first series of products, and after successful implementation, they distribute the workload for the manufacture of a new product between factories around the world. This standard has been introduced at most of the concern's factories, for example, it is a corporate strategy for the operation of the Samsung SDI division.
Chemical industry
Unit structure chemical industry includes five enterprises:
- Samsung Total Petrochemicals ( international company, joint venture with Total Group)
- Samsung Petrochemicals
- Samsung Fine Chemicals
- Samsung BP Chemicals (international company, joint venture with BP Chemicals)
The industry brings the concern about $ 5 billion a year. Samsung Total Petrochemicals is the most big company concern in the chemical industry, it is a joint venture between the Samsung Group and the French company Total Group, operating in the field of energy and chemistry. The petrochemical complex consists of 15 factories located in Daesang (South Korea), which produce household chemicals, general chemicals, basic chemicals:
- paraxylene
- LPG, fuel
heavy industry
In the field of heavy industry, there are two divisions of the concern:
- Samsung Heavy Industries
- samsung techwin
The division brings about 10% of the concern's profits, as it works mainly for the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting the work on security structures, the development of new types of weapons, and the -, gas pipelines, tankers. Major projects include the development of the KTX2 multipurpose training aircraft, the K9 self-propelled howitzer, the world's largest liquefied gas tanker, and the Xin Los Angeles container ship.
Construction
The construction is carried out by one company of the concern:
- Samsung Engineering
The industry brings the concern about $ 2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the implementation of third-party orders is very rare. Among the buildings developed and designed by this company, it is worth noting the Samsung Group head office building in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, twin towers in Malaysia, Taipei 101 in Taiwan.
Samsung Group head office building in Seoul
The tallest building in the world Burj Dubai in the United Arab Emirates
twin towers in malaysia
Taipei 101 in Taiwan
Automotive
One of the non-core divisions of the concern is the automotive industry, one enterprise is engaged in this area:
- Samsung Motors (Renault Samsung Motors) - 2000.
Until 2008, the company provided only the domestic market. In the near future, the concern plans to enter the market of the Asia-Pacific region (2009). In 2007, the production volume amounted to 179,272 vehicles.
Finance and credit, insurance
Light industry
Samsung Cheil Industries, a company founded in 1954 as a textile manufactory, has been successfully transformed into a leader in the fashion industry in the South Korean market, as well as a manufacturer chemical materials: synthetic resins (ABS, PS) and compounds for the manufacture of semiconductor displays. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.
Marketing and Advertising
Entertainment and Leisure Industry
The entertainment and leisure industry is represented in the conglomerate by two companies:
Everland Resort is located in Yongin, a suburb of Seoul. This is the largest entertainment center in South Korea. The Shilla Hotels & Resorts is a five-star hotel chain operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is one of the ten best hotels in the world.
Samsung activities in Russia
On the Russian market of the entire Samsung Group, the electronics industry divisions are mainly represented:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini and micro systems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM
Headquarters President for CIS and Baltic countries, CEO Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).
The international analytical agency GfK provides the following sales statistics for Samsung Electronics in Russia:
According to the research company ITResearch for 2007:
Samsung plant in Russia
Samsung warehouse in Russia
Samsung and Chelsea Football Club
Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official signing ceremony was held between Samsung European President Ying Soo Kim and executive director football club by Peter Knyn at Stamford Bridge. Yes, since 2005 football club performs in blue (white) T-shirts with the Samsung Mobile logo on the chest. The five - year contract will cost £50 million .
The decision to cooperate was made in order to strengthen the position of the company in the field of telecommunication technologies in the European market.
Sponsorship in art and literature
Literary Prize. L. Tolstoy "Yasnaya Polyana"
Samsung acted as a co-founder of the Yasnaya Polyana award. The winners of the award are the authors whose works awaken the ideals of morality and mercy in readers. The award is one of the most prestigious literary awards in Russia, designed to support writers, followers of the morality and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.
Sponsorship of the Bolshoi Theater
Notes
- Traditions East-West (Russian). Retrieved December 1, 2008.
- Samsung Group official website_Company philosophy
- Shin Hyun Hwak South Korea: the hard road to prosperity. // Problems of the Far East. - . - № 5.
- The 100 TOP Brands
- Official site of Samsung Group_Symbol of the company (Russian) . Retrieved November 18, 2008.
- KRW/USD (exchange rate at time of reporting (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
- Samsung Group annual 2006 (English) . Retrieved November 18, 2008.
- Alexander Prokhorov Journey to the center of Samsung // "ComputerPress". - 2006. - № 12.
- News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.
On March 1, 1938, in the South Korean town of Daegu, Byong Chul Lee, a local entrepreneur who traded rice, founded a new company with his Chinese partners in order to expand his then business. The starting capital at that time was $2000. It is from this moment that it begins history of samsung, which in translation means "Three Stars", and is pronounced as "Samson" in South Korean.
At first, Li's organization was engaged in the export of rice, sugar, noodles and dried fish to China and Manchuria. Already in 1939, the company acquired a brewery, after which wine and rice vodka were added to the assortment.
Thanks to Byong Chul Lee's commercial sense, intuition and managerial talent, things were going very well; increased staff, sales volumes. Even the Second World War could not have a significant negative impact on his business. After its completion, sewing machines, steel and fertilizers were added to the product catalog. And in 1948, Lee and his partners decided to continue to be called Samsung Trading Co., a fashionable name at that time in the American manner.
Korean War and years after
Period 1950-1953 became a very severe test for the company. Its main production lines and warehouses were destroyed, and the business itself was actually destroyed. But the fact that its creator went down in history is that he did not give up and managed to achieve the impossible: Samsung was literally reborn from the ashes. It was important to find the strength to continue activities, and here it was not without the support of the South Korean government, which made a bet for the restoration of the post-war economy on large concerns (chaebols). Effective measures in the form of benefits, loans and government orders have done their job: Samsung Trading Co has become one of the leading corporations in the country.
In the 1960s and 1970s, Lee's business expanded noticeably: a powerful fertilizer factory was built, participation in the South Korean insurance system was developed, and a newspaper was established; the construction of hospitals, hotels, universities and even ships also begins. And all this under the already well-known trademark.
Interesting fact: The construction of the Burj Khalifa tower in the UAE (the tallest building in the world), the twin towers in Malaysia and a number of other unique objects, including a large-tonnage vessel of the same name, all these are the merits of Samsung Corporation.
Start of production of household appliances
In 1969, the first English-language logo of the Korean monster of the world economy was created. At the same time, a division for the manufacture of black and white TVs was opened in conjunction with Sanyo. In 1973, this partner enterprise became fully controlled by Samsung Trading Co and after the transformation it became known as Samsung Electronics Corporation.
In subsequent years, their product line was replenished with the following types of goods:
- 1974 - refrigerators and washing machines;
- 1977 - color TVs;
- 1979 - VCRs, cameras and microwave ovens;
- 1983 - personal computers;
- 1991 - cell phones;
- 1999 - smartphones.
The corporation managed to become the first in Korea, occupying a fifth of the country's total exports with a total share of its products. In 1978, a representative office of the company was opened in America. Thus began the path to gaining world leadership.
Interesting fact: More than 70% of the group's sales are electronics. Today, the advanced division of the corporation, Samsung Electronics, is the world leader in the production of home appliances and electronics. And the shipbuilding division of Samsung Heavy Industry occupies an honorable second place in the world.
The year 1986 was marked by the awarding of the prize " Best Company year”, as well as the release of the 10 millionth color TV. At the same time, sales offices of the company were opened in Canada and Australia, in addition, research laboratories began to work in California and Tokyo.
Interesting fact: According to British research companies, back in the summer of 2005, the total cost Samsung brand exceeded that of Sony for the first time.
The history of the mobile line from the company
Smartphones from this corporation cannot boast of a high price and the status of the "premium" segment of the telephone market. This place is honorable and has long been occupied by Vertu's company, which almost went bankrupt. We wrote material about her
In 1994, the total
The corporation's sales exceeded $5 billion, and in 1995, export turnover already exceeded $5 billion.
In 1997, Samsung released a CDMA mobile phone weighing just 137 grams - the lightest in the world.
Since 1998, the corporation has been a world leader in the production of LCD monitors. At the same time, the mass production of digital TVs was launched. And just a year later, in 1999, Forbes Global magazine awarded Samsung the honorary title of "Best Home Appliance Company".
Interesting fact: In Russia, the first Samsung production facility opened in Kaluga in 2008. Under industrial complex an area of 47.3 ha was allocated. The total investment amounted to 3.5 billion rubles.
After the death of the founder of the corporation in 1987, it was headed by his son Lee Kun-hee.
He revised the then concept of large-scale production of budget-quality products, focusing not on their cheapness and mass production, but on high-quality innovative products that are ahead of market trends. This decision turned out to be very successful and subsequently significantly increased the brand's image in the world. As a result, having made a choice between quantity and quality in favor of the second, the corporation only won, and now it can boast of both.
Interesting fact: Due to the world fame and popularity of the brand, the city of Suwon, in which the headquarters of the corporation has been located since 1973, is commonly referred to as Samsung-City.
Video: The history of Samsung Corporation in 100 seconds
This time, Samsung, one of the largest manufacturers of high-tech components and telecommunications equipment, fell under the distribution. I hope you enjoy this post as well.
Of course, it would not be possible to tell about everything at once - since Samsung produces too much, including construction equipment, chemicals and food products. Here are just the main milestones - like the creation of the first mass-produced Blu-ray player, curved TVs, smart watches, android phones and bad phones.
I wonder if you remember this Balloon? I was about three or four years old when, in the early 1990s, we bought either a TV or a VCR in a big blue box with this pattern. Unfortunately, we couldn't find any photos on the net.
Back in 1910, Lee Byung-chul was born. His father was a large landowner, so he could afford to send his son to the University of Tokyo. After the death of his father, Lee Byung-chul uses the inheritance to start his own business - although at that time in South Korea this was not at all simple occupation since the country was a Japanese colony.
The image shows a warehouse in the city of Daegu, from which the history of Samsung began.
In 1938, the name Samsung Trading Company appeared - then it was a company exporting goods to China and Manchuria. The entrepreneur did not stop there and founded several more companies that were engaged in the production of sugar and fabric, as well as - insurance company.
Lee Byung-chul passed away in 1987.
TVs
In the 1960s, the era of black-and-white TV sets began for Samsung. The company teams up with Sanyo and launches its first black and white TV, p-3202. In 1976, the company's one millionth b/w television set was produced.Samsung-Sanyo Electronics was formed to start producing television sets, renamed Samsung Electro-Mechanics in 1975 and becoming Samsung Electronics in 1977.
In 1987, an institute was established to develop new products. As soon as international laws allowed in the 1990s, Samsung immediately began exporting TVs around the world. Together with Sony, the company was engaged in the development of liquid crystal displays. In the late 1990s, Samsung produced the largest LCD displays ever, at 30 inches.
One of the 1997 models.
In 1998, the company began producing flat screen televisions. At the beginning of this century, the company led the industry, creating the thinnest TV in 2002 and the world's first two-sided liquid crystal display in 2006. In 2005, the largest OLED panel was 21 inches, and it was produced by Samsung.
The world's first mass-produced Blu-ray player was released by Samsung in 2006. The model received the designation BD-P1000. The release of the player helped Blu-ray win the "Format War" and a couple of years later HD DVD was discontinued. Warner Brothers was the last to abandon HD DVD.
In 2007, Samsung introduced Internet TV - the ability to simultaneously watch TV shows and receive information from your Internet. A little later, Samsung Smart TV appeared.
3D sales started in 2010 Samsung TVs. In the first six months, more than a million copies were bought. The company became the first in the industry to have a full range of 3D home equipment: TVs, Blu-ray players, content and glasses.
The world's first curved UHD TV was unveiled by Samsung at CES 2014. TV diagonal - 105 inches, aspect ratio - 21:9. Screen resolution - 5120 x 2160 pixels. Auto Depth Enhancer technology allows you to view 3D movies without glasses. The company's line of UHD TVs now includes a dozen models. You can also play games from Electronic Arts (EA) and Gameloft on these smart TVs. The brains are a quad-core processor from Samsung.
Cell phones and smartphones
Samsung entered the telecommunications market in 1977, forming the Samsung Telecommunications division, which became part of the Samsung Group. The division was created for the production of mobile phones and other portable devices - laptops, players, as well as network equipment.10 years after the opening of the division, in 1988, the SH-100 cell phone entered the Korean market. Not only is this the first cell phone manufactured by Samsung, but it is also the first cell phone made in Korea, so the gadget is very symbolic.
SH-700 was released in 1993. It was an "ultra-light" cell phone - it weighed only one hundred grams. It was much smaller than the phones offered by other companies at the time.
In 2003, the SPH-A500 was one of the lightest, most comfortable and stylish bedchairs available.
In the same year, Samsung introduced its first phone at WIndows Mobile 2002. It was the SCH-i600. In combination, this is the first cellular company that works with 3G.
The 2004 A790 was Samsung's first CDMA and GSM compatible phone. This clamshell also has two displays, the diagonal of the internal one is 2.35 inches. By the way, it did not have a speakerphone and e-mail support.
And here is one of the first camera phones! The Samsung MM-A800 slider, which debuted in 2005, was the first cell phone with a 2-megapixel camera in the US. But he had a drawback: he did not work in 3G networks.
Slim and attractive, the U600 is a slider with a 2.2 inch display. Now the navigation button is not trapezoidal, as in previous models, but round.
Samsung BlackJack in 2003 was a dream for many. He worked in 3G and had a keyboard. In my opinion, it was an excellent business class phone at that time. Suddenly, the company was attacked by trolls from RIM - they were sure that consumers would not be able to distinguish Blackberry from Blackjack.
After 4 years, the Samsung Ultra II line appeared in Russia.
Samsung launched its first touchscreen phone in 2008. This cell phone boasted flash-3D effects, gesture control and haptic feedback. Which, however, I always turn off when I pick up a new gadget.
And here is one of the first smartphones on Android - I7500 - appeared in 2009, it was the very first Galaxy. It had a 3.2-inch AMOLED display, connected to Wi-Fi, and had a built-in GPS receiver. Thickness - only 11.9 millimeters.
In 2010, the first smartphone was released, working with the bada 1.0 operating system. It was the flagship Samsung Wave S8500. The operating system lived for only a few years, until in February 2013, Samsung announced the merger of bada with Tizen, thereby declaring the end of bada. Who owned this smartphone - what games did they play?
The Wave S8500 smartphone is worth noting for its display - SuperAMOLED was used for the first time. The Super Active Matrix Organic Light-Emitting Diode technology assumes that the touch layer is glued to the screen, which eliminates the air gap in between. Thus, these displays have higher clarity, images are better visible in the sun, colors are richer, and the display itself is thinner.
Specifications Samsung Wave S8500
Operating system: bada
CPU: Samsung Exynos 3110, 1000 MHz
Video processor: PowerVR SGX540
Display: 3.3 inch SuperAMOLED
Built-in memory: 2 GB
Memory card support: microSD (TransFlash), up to 32 GB
Camera: 5 MP, 2560x1920, built-in flash
Standard: GSM 900/1800/1900, 3G
Interfaces: WiFi, Bluetooth 3.0, USB
Battery capacity: 1500 mAh
The weight: 118 g
Dimensions: 56x118x11mm
The Samsung Galaxy S was released in 2010. It was built on a 1GHz ARM "Hummingbird" processor, had a 4-inch display and a 5-megapixel camera.
In November of the same year, Eric Schmidt introduced the Nexus S, a smartphone jointly developed by Samsung and Google. The smartphone was built on the basis of the Exynos 3110 processor, which worked in conjunction with 512MB of RAM. But he didn’t have an expansion slot - he had to limit himself to the built-in 16GB. Not the best tradition.
Specifications of Google Nexus S
CPU: Cortex A8 (Hummingbird), 1000 MHz
Video accelerator: PowerVR SGX540
Memory: ROM 16 GB, RAM 512 MB
Operating system: Android 2.3
Standards: GSM 850/900/1800/1900, WCDMA 900/2100
Screen: Super AMOLED, 4″, 480x800 pixels, touch, capacitive
Interfaces: USB 2.0 (microUSB), Bluetooth 2.1+EDR (A2DP), Wi-Fi 802.11 b/g/n
Built-in camera: 5 MP, autofocus, widescreen, flash, geotagging
Battery, autonomy: Li-Ion, 1500 mAh, 1–2 days
Additional features: GPS (pre-installed maps), MS Exchange, synchronization with Google services
In 2011, the Galaxy S II was presented at the Mobile World Congress in Barcelona. Thanks to this model, in the third quarter of 2011, Samsung overtook Apple in smartphone sales. The smartphone is equipped with a 4.27-inch SUPER AMOLED Plus display.
The flagships of 2012 were the Samsung Galaxy S III Apple iPhone 5 and Nokia Lumia 920. The most anticipated smartphone of 2011 from Samsung caused a lot of rumors, which in the end did not come true. But users got an excellent smartphone based on a 1.4 GHz Exynos 4412 quad-core processor, equipped with a 4.8-inch HD SuperAMOLED display, 1 GB of RAM, a 2100 mAh battery and an 8-megapixel camera. The company's Smart Stay feature allowed the front camera to recognize the user's gaze and not turn off the display if the gaze is directed at it.
In 2012, the company overtook everyone in smartphone sales.
Then there was and is the Galaxy S4, which morally will not become obsolete soon.
Technical samsung specifications Galaxy S4
CPU: Octa Core Octa Core (1.6GHz Quad Core + 1.2GHz Quad Core)
Display: 5 inch Full HD Super AMOLED 1920 x 1080
Operating system: Android 4.2.2 (Jelly Bean)
Battery: 2600 mAh
Built-in memory: 16 / 32 / 64 GB
Main camera: 13 megapixels
Front-camera: 2 megapixels
Flash: Power LED
Standard: GSM/GPRS/EDGE (850/900/1800/1900 MHz) HSPA+ (850/900/1 900/2 100 MHz)
Wireless networks: Wi-Fi: 802.11 b/g/n, Wi-Fi Direct, Bluetooth 4.0, NFC
Location detection: GPS / GLONASS
The weight: 130 g
Dimensions: 136.6 x 69.8 x 7.9mm
In April of this year, sales of the Samsung Galaxy S5, the company's new flagship, will begin. The smartphone is based on Qualcomm Snapdragon 801 quad-core 2.5 GHz.
Specifications Samsung Galaxy S5
CPU: Qualcomm Snapdragon 800 MSM8974 Quad Core 2.5GHz
Built-in memory: 16 GB / 32 GB
Screen: 5.1" 1920x1080 PPI 432
OS: Android 4.4
Main camera: 16 MP
Front-camera: 2 MP
RAM: 2 GB
Memory card: microSD (TransFlash) up to 128 GB
Cellular networks: GSM 850, 900, 1800, 1900; UMTS - 850, 900, 1900, 2100; GPRS, EDGE, 3G, 4G
WiFi
Battery: 2800 mAh
Protection against moisture and dust: IP67
The weight: 145 g
Dimensions: 142x72.5x8.1 mm
As a nice addition, the model received a fingerprint scanner and a heart rate monitor. The Galaxy S5's 16-megapixel main camera is built using Samsung's ISOCELL technology. The essence of the technology is to create a physical barrier between adjacent pixels, which "allows more photons accurately come from a specific microlens and are collected in the right photodiode with a minimum level of unwanted electrical crosstalk between pixels.
Wearable electronics
One of the pioneers in the field of "smart watches" was Samsung. In 1999, the Samsung SPH-WP10 went on sale, a wrist phone in the form factor of a watch. The project could be as revolutionary as smartphones. But at that time, for some reason, it seemed to everyone that it was stylish, but nothing more. And now, in 2014, we see that "smart watches" have become very popular.
In 2001 at CES in Las Vegas, Samsung brought a new watch-cell phone hybrid that looks much more interesting. The gadget had a monochrome display and understood voice commands after pressing the corresponding button.
Smart watches stubbornly did not want to become trends! But Samsung did not give up and again introduced a gadget of this form factor in 2009. Samsung S9110 had a touch screen.
In October, Samsung again made an attempt to capture the market for these devices by introducing the Samsung Galaxy Gear to the world.
The sequel was the Samsung Galaxy Gear 2. They no longer run on Android, but on their own Tizen operating system, thanks to which the usage time has increased to 2-3 days with normal use and up to 6 days with "little" use of functions.
The Samsung Gear Fit is positioned as the industry's first wearable device with a curved Super AMOLED display. The gadget can be used independently as a fitness tracker, or it can work in conjunction with a smartphone. The 1.84 inch display shows incoming calls, mail and messages, reminders, scheduler alerts and other applications. The straps are interchangeable - there are black, orange and mocha. Sales start next month.
Samsung Gear Fit specifications
Display: 1.84" Curved Super AMOLED 432x128 pixels
Additional functions: pedometer, exercise, heart rate monitor, sleep tracker, stopwatch, timer
Water and dust protection: IP67
Interface: Bluetooth4.0LE
Sensors: accelerometer, gyroscope, heart rate sensor
Battery: 210 mAh
Time battery life:
3 - 4 days (normal use), up to 5 days (economical use)
Dimensions: 23.4 x 57.4 x 11.95mm
The weight: 27 grams
For those who want to develop applications for wearable electronics, Samsung has released the Tizen SDK for Wearable, available for download.
Computers, laptops and tablets
Samsung's first personal computer appeared only on Korean market in 1982 and was produced until 1986. The model received the designation SPC-1000. The computer is built on the basis of the Z80 processor, was made in Korea, although the BASIC for it was created in Japan by Hudson soft. It had 70 KB of RAM.On the left side of the case there is an ILP button that starts loading the operating system from a magnetic cassette.
Specifications Samsung SPC-1000
CPU: Z80-A 4 MHz
RAM: 64KB
Video RAM: 6KB
Persistent storage device: 32KB
Text display: 32 characters x 16 lines
Graphic arts: 128 x 192 / 256 x 192 dots
Colors: 9 (semigraphic), 4 (128 x 192 mode), 2 (256 x 192 mode)
Sound: 3 voices, 8 octaves
Dimensions: 48 x 27.5 x 9.5 cm
Media: built-in cassette player
Operating system: CP/M with connected floppy
Price: 495,000 won, about $600
Samsung's first laptop was the S5200, released in 1989 for the Korean market.
Samsung entered the global laptop market in 2003 with several lines under letter designations at once. The Samsung X-10, presented that year at CeBit, was built on an Intel Pentium M Centrino 1.3-1.7 GHz, had 512 MB of RAM, a 60 GB hard drive, a 64 MB video card, a DVD / CDRW drive and WIFI 802.11b. The laptop weighed 1.8 kg, and its thickness was 2.38 cm.
In 2005, the Samsung M70 transformer appeared. The laptop's display could be detached and attached to a stand, turning it into elegant home computer shorts.
In the states, sales of Samsung laptops began as recently as 2009. The first to go on sale was the 13-inch Samsung Q310 in two versions. The younger model was equipped with an Intel Core 2 Duo T5800 2.0GHz processor and a 250 GB hard drive, the older one was equipped with an Intel Core 2 Duo P8400 with 320 GB of memory.
In 2010, the Samsung Galaxy Tab line originates. The first model has a 7-inch touch screen with a resolution of 1024 x 600 pixels and an ARM processor with a frequency of 1000 MHz.
Samsung Galaxy Tab 7.7 (GT-P6800), introduced in 2012, was the world's first tablet computer with a Super AMOLED Plus screen.
The good news for Samsung was this year's ban on Russian officials use an iPad.
In 1938, in the small South Korean town of Daegu, a small entrepreneur who traded in rice, together with his partner, decided to establish a company with a start-up capital of only $2,000. An enterprise called "Samson" means "Three Stars" in translation, was created with the aim of expanding the business.
Becoming a Business Byong Chul Lee
At the beginning of the last century, Chhun Li was engaged in producing flour from rice and selling it in one of his shops. Although Korea was captured by Japan at that time, the small businessman still managed to make his favorite business effective.
Then the businessman decided to organize the supply of food products, which he bought from local producers and fishermen, to neighboring Manchuria and China. For this purpose, he had to open an export company with a staff of 50 people.
Over time, the list of food exported by Li abroad expanded significantly, since in 1939 the businessman managed to buy a small brewery. Now rice vodka and wine products began to be supplied to other countries, especially to America.
The Second World War practically did not affect the trade of the entrepreneur. After its completion, the owner of the factories began to resell Sewing machines, steel and plant fertilizers. Just In 1948, Lee's company changed its name, which now sounded American - Samsung Trading Co.
Background for the production of household appliances
In 1950-1953, a war broke out in Korea between the communist North and the pro-American South, which effectively destroyed Chul Lee's business. But due to the fact that the founder of Samsung did not give up and took advantage of the support of the government (the businessman was friends with the President of South Korea himself), they managed to revive the brand from hell.
In the middle of the last century, Samsung is engaged in:
- textile production;
- the manufacture of sugar;
- insurance business;
- fertilizer production;
- and even has his own newspaper, Joong-Ang.
Samsung Corporation began to prosper due to benefits and government orders. It is also interesting that hospitals, schools and hotels began to be built throughout the country thanks to the support of a world-famous brand. The construction of the famous skyscraper in the UAE, the Burj Khalifa, the twin towers, which in Malaysia were also not done without the support of the company.
You can also watch the history of Samsung's development in the video.
What is business success?
The developed intuition and lightning-fast reaction of the owner of the company are just the qualities of a manager, due to which it was possible to build and keep afloat one of the largest brands producing electrical engineering. And now, even after 80 years from the date of foundation, Lee's followers are able to feel the approach of change and improve their production by introducing new technologies.
Having determined that the future is behind technology, the corporation's management decides to produce refrigerators, washing machines, televisions, cameras and microwave ovens. In 1983, the world saw the first personal computer.
Being managers looking forward, the government of the concern supplies equipment to America and European countries. In this way, managed to get 1/5 of the share of all South Korean exports and become a leader, outrunning its competitor - Sony (according to British researchers, in 2005 the Samsung brand for the first time exceeded the value of Sony Corporation).
Samsung financial results
The total volume of products sold in 1994 amounted to more than 5 billion dollars. And in 1995, goods in approximately the same equivalent were exported to other countries.
For 2017, the value of Samsung Corporation is estimated at 23.4 billion dollars, which was achieved thanks to exports and a successful marketing policy. There has been a rapid increase in brand value over the past 10 years - by 280%.
Competitors
In 1969, the company entered into a joint venture with Sanyo to produce black-and-white televisions. After some time, Sanyo is absorbed by his ally, - new company became known as Samsung Electronics.
Competitors in the sale of household appliances are TM Sony, LG, Zanussi and many others. According to Forbes Global magazine, the Samsung brand in 1999 was awarded the title of the best manufacturer of home appliances.
One of the main directions of the company is the sale of telecommunications equipment. So, 10 years ago, the share of the firm sales of LCD TVs in European markets and North America accounted for 11.7%, which was ahead of the sale of goods brands Philips, LG, TTE and Sony.
With the release of smartphones and computer equipment and the corporation competes with such eminent brands as Apple, Lenovo, HTC and others. The brand's smartphones cannot boast of a high status, since the Vertu brand actively occupies a position in the sale of premium gadgets.
Marketing policy of the company
After the death of Chul Lee in 1987, the Samsung concern was headed by his son Kung-hee., who decided not to focus on the scale of production. He stopped producing cheap goods that were not of a high level of quality, and began to focus on modern technologies ahead of time.
The choice was made in favor of quality. And now the Kung Hee company can boast of both mass production and high technology.
Kong Hee is a real reformer who not only restructured the company, but also completely redesigned marketing policy. Thus, to promote a product:
- the logo was rebranded (red stars were converted into a blue ellipse with the name of the corporation);
- a large-scale advertising campaign was implemented around the world;
- among competitive advantage gave preference not to quantity, but to quality;
- changed the mission of the company, and also introduced the principle of "spare no money for promotion, at the same time, waste them with maximum efficiency»;
- segmented the market into 3 categories of users (with limited, standard and advanced requirements for equipment);
- engaged in active support of the social sphere around the world, which increased brand awareness (sponsored by the Olympic Committee, Chelsea FC and other projects);
- began to direct huge funds into scientific research and improvement of technical characteristics.
Brand in Russia
In 2007, during the international economic forum in St. Petersburg, a cooperation agreement was signed between representatives of the Samsung corporation and the administration of Kaluga, and eventually implemented. Thus, factory buildings were erected on the territory of the industrial park of the region, which are now managed by the joint venture Samsung Electronics Rus Kaluga. The plant on an area of 43 hectares launched the first workshop for the production of equipment in 2008.
Since 2009, the distribution center of the Samsung concern and the SERK plant have been operating on the basis of the Vorsino industrial park. The consolidated volume of investment in the joint venture amounted to 3.5 billion rubles.
The corporation does not forget about social sphere, providing financial support to the Hermitage, the Olympic Committee and the Bolshoi Theatre.
Samsung today
In the 4th quarter of 2016, the company's total income increased by 50% compared to the same period in 2015 (more than 7 billion dollars for the period). There is also an increase in revenue from the sale of smartphone models Galaxy Note 7 and Galaxy S7.
The corporation is one of the 5 companies that are rapidly increasing their financial potential.
An impressive staff of about 150,000 employees and the opening of its representative offices in 62 countries of the world testify to the skillful conduct of business. It should be noted the high brand awareness, which today is about 98%.
It is thanks to the success of Samsung that the Korean town of Suwong, where the headquarters trademark, now popularly referred to as Samsung-City.
Thus, thanks to the focus on the intuition of owners and managers, modern technologies and a well-thought-out marketing policy, Samsung Electronics occupies a leading position among well-known manufacturers of home appliances and electronics.
More than 50 interesting facts you can see about the company in the video.
Samsung is a group of companies founded in 1938 in South Korea. It is known on the world market as a manufacturer of household appliances, electronics and components. Among Samsung's activities are electronics, shipbuilding, finance, chemistry, entertainment and even aircraft manufacturing.
The history of Samsung began in the early 1930s. Entrepreneur Lee Byung-chul opened his own rice flour business, and it is from his first warehouse in Daegu that the history of the company begins. With all the difficulties of private enterprise in Korea, which at that time was a colony of Japan, by 1938 Lee Byung-chul was able to establish his own sales channel from Korea to China and Manchuria. Active development of supplies food products such as rice, sugar and dried fish, made it possible to formally register Samsung Trading Company.
After the Korean War, due to the growth of the Korean economy, the structure of Samsung changed. The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. Approaches in marketing were changed, the mission of the company was revised and its symbol was changed. The first two company logos featured three red stars. Samsung management considered the former logo to be inconsistent with the image of an international corporation. Then the modern emblem appeared, which is a well-known dynamically inclined blue ellipse with the name written inside.
In 1983, the production was opened personal computers.
In 1991-1992, the development of the first line of mobile phones was completed.
Samsung Electronics was awarded the Forbes Global Manufacturing Award in 1999 consumer electronics.
Today, the Samsung Group includes many divisions that are responsible for various areas of activity. More than 70% of the group's sales are electronics. Companies in this division include: Samsung SDI, Samsung SDS, Samsung Electro-Mechanics, Samsung Networks, Samsung Electronics.
The structure of the chemical industry division includes five enterprises: Samsung Total Petrochemicals, Samsung Petrochemicals, Samsung Fine Chemicals, Samsung BP Chemicals. The industry brings the concern about $ 5 million a year due to the production of polyethylene, polypropylene, styrene monomer, paraxylene, as well as fuel.
Only two divisions of the company work in heavy industry: Samsung Heavy Industries and Samsung Techwin. Only one company of the concern is engaged in construction: Samsung Engineering. The division builds offices and factories for the Samsung Group around the world and rarely outsources orders. The company's non-core activity is the automotive industry, while all assembled cars are used only for the domestic market.
The financial sector of the conglomerate includes as many as six companies: Samsung Life Insurance Samsung Fire & Marine Insurance, Samsung Card Samsung, Samsung Securities, Investment Trust Management, Samsung Venture Investment.
Established in 1973, Cheil Communications is engaged in the marketing support of the concern.
The entertainment and leisure industry is represented in the conglomerate by two companies: Samsung Everland and The Shilla Hotels & Resorts, which has been operating since 1979.
The turnover of funds in the company in 2011 amounted to $143.1 billion. Net profit in 2010 is $21.2 billion. The number of employees is about 222 thousand.
