Current research and business plans
- Analysis of trends in the market of elite new buildings in Moscow. September 2011
Content
Introduction
1. The volume of construction in the market of elite new buildings in Moscow
2. The main developers of the elite housing market in Moscow
common data
Supply volume and average prices by districts of the Central Administrative District
Supply volume and average prices by types of luxury homes
Supply volume and average prices depending on the stage of construction readiness. Strategies for selling luxury apartments
Supply volume and average prices depending on the type of construction (reconstruction/new construction)
Analysis of the areas of apartments in the offer
3. Demand in the luxury housing market
Socio-demographic portrait of buyers of luxury housing in Moscow
Preferences of luxury home buyers
4. Trends and prospects
New formats of luxury housing
Elite quarters
Finished apartments
Original formats of elite housing. Lofts, apartments
Promising sites for the construction of elite complexes in the center of Moscow
Opportunity to implement elite projects in new territories, including the New Moscow territory
Conclusions and forecasts
Appendix 1. Passports of elite houses in Moscow offered on the primary market in September 2011
Appendix 2. Main contractors working in the… - Market research of outdoor metal poles
2.6 Key Findings of the Outdoor Lighting Pole Market
- Aerated concrete market in the Urals in 2013-2014, forecasts up to 2025
LIST OF TABLES AND DIAGRAMS 3 DESCRIPTION OF THE STUDY 6 METHODOLOGY 8 SUMMARY 10 1. CHARACTERISTICS OF AERATED CONCRETE 14 1.1. material description, specifications and regulatory requirements 14 1.2. Technology of production of autoclaved aerated concrete 17 1.3. Consumer properties aerated concrete in comparison with other wall materials 20 2. RUSSIAN MARKET OF AERATED CONCRETE 25 2.1. Production of aerated concrete in Russia in 2006-2014 25 2.2. The range of aerated concrete products manufactured in Russia 32 2.3. The price situation Russian market aerated concrete in 2013-2014 37 2.4. Forecast of production and consumption of aerated concrete in Russia until 2025 40 3. PRODUCTION SITUATION IN THE MARKET OF AERATED CONCRETE IN THE URALS 45 3.1. Production of aerated concrete in the Ural Federal District in 2007-2014 45 3.2. Aerated concrete production volumes in the UFD in value terms in 2010-2014 49 3.3. Regional dynamics and structure of aerated concrete production in the Urals in 2012-2014 50 3.4. Forecast of aerated concrete production in the Ural Federal District until 2025 52 4. COMPETITIVE SITUATION IN THE MARKET OF AERATED CONCRETE IN THE URALS 55 4.1. The level of regional competition 55 4.2. Description of the players present in the Ural aerated concrete market 57 4.3. New objects and projects in the aerated concrete market in the Urals 60 4.4. Peculiarities of competitive policy in the gas market…
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Alexey Zhumataev
Store business plan
Good day! Today in the article we will talk about how to open your store and compose typical business plan shop.
Due to many requests, I will write today typical store business plan, despite the fact that I already wrote an article, there are still many questions, one of them.
Before writing the article, as always, I turned to the Great Yandex TOP10, for some reason now this search engine does not really like my site. But she loves my old site biz911.ru too much and you probably guessed that it is he who heads the list and is in the TOP1 place.
It is difficult to criticize yourself, and there is nothing to criticize - the article is actually good, although several misunderstandings of the search engine itself were revealed:
- I searched for the query “Business plan for a store”, I ended up with a business plan for a clothing store;
- The article was written in 2014 before the crisis and the shake-up with the dollar. Old article, no longer relevant even for clothes. The type of activity has changed since OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have soared by 40% -100% and, of course, information about the opening of the store is no longer relevant.
It's kind of like a preface to an article about opening your own store. So we fix the situation and write sample business plan for opening a store.
You may legitimately ask why the typical one? Yes, it’s very simple, there are so many directions in trade that for 10 years I myself will write stores on topics that visitors to the site and VK groups ask. The whole month is scheduled ahead and I write them as much as possible.
How to open a store from scratch
The first thing to decide future entrepreneur, which one, or rather the store of what he wants to open. In other words, which business idea in trade the entrepreneur wants to realize.
Idea for opening a shop
How do you understand ideas for opening a shop thousands and you somehow need to decide what kind of products your store will sell.
Dear site visitors, below is an example of a grocery store business plan with economic calculations. This document compiled by professionals in the field of business planning, calculations prepared using software product Excel, thanks to which the business plan itself and calculations can be used to adapt to your project, wherever it is being prepared - to a bank, for a private investor or for internal use in a company.
If you have any questions or you do not find the section you need, or you have questions about its preparation or formation of calculations, you can always contact us via mail, the VKontakte group or by leaving a comment on the business plan.
Summary
Purpose: opening of a grocery store in the "At Home" format in the city of Krasnoyarsk.
Tasks: supplying residents of the nearby area with food, opening a profitable grocery store in major city- the center of the Krasnoyarsk Territory.
Initiator of the project
The initiator of the project is a private individual who already has 3 grocery stores of a similar type at his disposal. The entrepreneur has experience in this business over 5 years and outlets those at his disposal have a profit during the entire period of work.
Investment costs
To open a retail outlet, investments in the amount of 1,400 thousand rubles will be required, which will be used to repair the premises and purchase equipment. In connection with the existing established relationships with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will prevent you from investing money in working capital.
The distribution of investments by areas is presented in the following table:
Project financing
The opening of the store will be financed from two sources:
- own funds of the project initiator - 50% of the total amount of investments
- bank loan - 50% of the total investment amount
It is planned that a bank loan will be provided for a period of 5 years at 19% per annum secured by the initiator's own outlet with an annuity loan repayment schedule. The total loan amount will be 700 thousand rubles.
Project payback indicators
Based on the estimated costs and income of the grocery store, as well as on the basis of the prerequisites that will be discussed later in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:
- inflation - 10%;
- simple payback period - 4.6 years;
- discounted payback period - 5.6 years;
- NPV - 1,363 thousand rubles;
These payback indicators indicate the high efficiency of investing money in opening a grocery store and the high attractiveness of the project for investors.
Product Suppliers
Due to the small area of the store being opened, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group, it is supposed to select one or two of the largest suppliers-manufacturers of products and work with him. The main suppliers have already been identified and work is already underway with them in other stores of the chain. Due to the growth in the volume of purchases, negotiations are planned to increase the discount from the base price from some suppliers.
The store will try to work directly with product manufacturers, but if the manufacturer is not present in the city or does not work directly with small stores or has less favorable delivery terms, the store will work with wholesale companies offering this product.
Products
To date, the range of products in the stores of the network is quite stable and allows you to receive highest profit. A similar assortment is planned to be laid out in the new store. It will include:
- vegetables fruits;
- cigarettes.
Showcases with impulse goods are planned to be placed near the cash desks.
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Investment plan
Investment size
The volume of investments is 1,400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it to the requirements of the SES, and 500 thousand rubles. will be used to purchase equipment. The table below provides a more detailed breakdown of investment costs:
| Name of work/purchase of equipment | Qty | Price | Sum |
| Holding repair work | 550 000,00 | 550 000,00 | |
| 150 000,00 | 150 000,00 | ||
| Laying water supply and sewerage | 50 000,00 | 50 000,00 | |
| 50 000,00 | 50 000,00 | ||
| pad computer networks | 50 000,00 | 50 000,00 | |
| Making a sign | 50 000,00 | 50 000,00 | |
| Acquisition of refrigeration equipment, including: | |||
| banet | 2 | 25 000,00 | 50 000,00 |
| Low temperature chest | 4 | 15 000,00 | 60 000,00 |
| Refrigerator for soft drinks | 2 | 17 000,00 | 34 000,00 |
| Acquisition commercial equipment, including: | |||
| rack | 20 | 4 000,00 | 80 000,00 |
| shelves | 10 | 1 000,00 | 10 000,00 |
| Acquisition of cash terminals | 2 | 40 000,00 | 80 000,00 |
| Installation of refrigeration equipment | 30 000,00 | 30 000,00 | |
| Installation of commercial equipment | 20 000,00 | 20 000,00 | |
| Installation of cash terminals | 26 000,00 | 26 000,00 | |
| Office furniture | 50 000,00 | 50 000,00 | |
| Office equipment, including: | |||
| A computer | 2 | 20 000,00 | 40 000,00 |
| MFP | 2 | 10 000,00 | 20 000,00 |
| TOTAL | 1 400 000,00 |
Investment work and payment plan
The work plan for opening a grocery store is presented in the diagram below:
As can be seen from the diagram, all work on opening the store is planned to be completed in 9 months.
Below is the monthly payment plan for investment expenses:
| expenditures | 1 month | 2 months | 3 months | 4 months | 5 months | 6 months | 7 months | 8 months | 9 months |
| Premises renovation | 150 000 | 150 000 | 150 000 | 100 000 | |||||
| Laying electrical networks and lighting | 50 000 | 50 000 | 50 000 | ||||||
| Works on water supply and sewerage | 50 000 | ||||||||
| Installation of fire and security alarms and video surveillance | 50 000 | ||||||||
| Laying computer networks | 50 000 | ||||||||
| Making a sign | 50 000 | ||||||||
| Purchase and installation of equipment | 100 000 | 290 000 | |||||||
| Purchase of furniture and office equipment | 110 000 | ||||||||
| TOTAL | 150 000 | 250 000 | 200 000 | 350 000 | 0 | 400 000 | 0 | 0 | 50 000 |
Production plan
room
To open the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the first floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of 150 sq.m. will have the following premises:
- trading floor - 95 sq.m.
- product warehouse - 25 sq.m.
- bathroom - 4 sq.m.
- director's and merchandiser's room - 20 sq.m.
- dressing room - 6 sq.m.
The layout of the room is shown in the figure below:
Working hours
In connection with the introduction of a law banning the sale of alcohol at night, the store will be open from 8-00 to 24-00 without a lunch break.
Manufacturing process
The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:
- The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchandiser.
- Information about the delivered cargo is recorded in information system merchandiser and loader moves to the place where all the products of this group are stored.
- After a group product has ended in trading floor the hall worker takes out the required amount of products to close the shelf.
- The buyer, passing by and making a decision to buy, puts the goods in his basket or trolley and goes to the checkout.
- Paying for the goods at the checkout, the buyer takes his goods, and the information about the write-off of the goods from the store automatically goes through the accounting system.
Production cost
In order to make a profit on the purchased goods, an extra charge will be made, which will depend on the product group and supplier. average value mark-ups and purchase price for those planned for sale commodity groups will be the following values:
| Product group | Cost price (rub./kg) | Markup (%%) |
| Milk and dairy products | 34,00 | 20% |
| Meat and meat products | 354,00 | 25% |
| Grocery | 46,00 | 20% |
| Bread and bakery products | 13,00 | 20% |
| Juice water | 57,00 | 20% |
| Vegetables fruits | 68,00 | 50% |
| Sweets | 243,00 | 30% |
| alcohol | 327,00 | 30% |
| Cigarettes | 49,00 | 30% |
- milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
- meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
- groceries (cereals, sugar, salt, etc.);
- bread and bakery products (bread, muffins, buns, etc.);
- juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
- sweets (sweets, cookies, marmalade, etc.);
- alcohol (beer, vodka, wine, etc.);
- cigarettes.
Marketing plan
Competition
The competition in the retail food market is very high. The city has several thousand grocery stores, several large and small food markets and several hundred food stalls offering both fruits and vegetables and alcohol.
However, today it is not planned to place grocery stores in this microdistrict anymore, which will make it possible to send residents of nearby houses to our institution as much as possible.
Location
The location of the store is quite good. Firstly, it is located in a new area under construction, the cost of apartments is quite high, which will allow you to keep the store on high level and improve not only the quality of service, but also the prices of products.
Range
Having similar stores in its network, the initiator of the project decided to provide the following range of products in the store:
- milk and dairy products (yogurts, butter, curds, cheeses, kefir, etc.);
- meat and meat products (sausages, smoked meats, frankfurters, sausages, etc.);
- groceries (cereals, sugar, salt, etc.);
- bread and bakery products (bread, muffins, buns, etc.);
- juices-waters (juices, mineral and ordinary water, sparkling waters, etc.);
- vegetables fruits;
- sweets (sweets, cookies, marmalade, etc.);
- alcohol (beer, vodka, wine, etc.);
- cigarettes.
Within the group will not inflate much due to the limited space of the store, the products in the group will be selected in such a way that they have the highest turnover.
SWOT analysis
Based on the marketing analysis a SWOT analysis of the new grocery store was carried out from various angles, where strengths and weak sides enterprises, as well as difficulties and opportunities for development.
Strengths:
- location - the store is located in a microdistrict in which there are no other similar grocery outlets, and the population has sufficient income to purchase products in sufficient volumes for this project;
- the novelty of the store - a new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repairs.
Weak sides:
- the unknown brand will not allow you to quickly increase the consumer audience;
- in connection with the opening, it will take some time to find qualified personnel to work in the store.
Difficulties:
- when placed in the immediate vicinity of this store one of the grocery stores federal network(pyaterochka, magnet, coin, etc.) a strong subsidence of revenue is possible.
Capabilities:
- obtaining additional discounts on products from suppliers with a good increase in sales volumes;
- expanding the range of products with good store attendance.
Price policy
The store will offer products at prices above the city average, this is due to two reasons:
- apartments in the development area are aimed at buyers with an average level of income and above average;
- the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and get a little more profit from this, because the consumer has no choice (to quickly buy something, he can only come to this store).
Prices for products by product groups, average margin, share of sales are presented in the table below:
| Product group | Cost price (rub./kg) | Markup (%%) | Share in sales | Price (rub/kg) |
| Milk and dairy products | 34,00 | 20% | 11% | 40,80 |
| Meat and meat products | 354,00 | 25% | 15% | 442,50 |
| Grocery | 46,00 | 20% | 10% | 55,20 |
| Bread and bakery products | 13,00 | 20% | 2% | 15,60 |
| Juice water | 57,00 | 20% | 9% | 68,40 |
| Vegetables fruits | 68,00 | 50% | 9% | 102,00 |
| Sweets | 243,00 | 30% | 19% | 315,90 |
| alcohol | 327,00 | 30% | 22% | 425,10 |
| Cigarettes | 49,00 | 30% | 3% | 63,70 |
| TOTAL | 134,26 | 29% | 173,31 |
The graph below shows the sales structure of the store's products:
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Volume of sales
We will form a sales plan based on the area and seasonality coefficients of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.
In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to the maximum sales volumes.
Below is a table that shows seasonality indices for a grocery store.
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Below are the store exit ratios for full sales:
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As can be seen from the table, it is planned that the store will reach the maximum level of sales (taking into account seasonality factors) in a year.
Advertising strategy
In order to maximize the effect of starting a business, it is planned to conduct advertising campaign at the time of opening the store and during its operation. As part of the advertising strategy, the following activities are planned:
- production of a sign - 50,000 rubles. with VAT (included in the investment budget);
- facade design - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
- distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
- decoration of the store with balloons for the opening day - 10,000 rubles. VAT included;
- placement of information about price promotions in elevators of nearby houses - 10,000 rubles. with VAT monthly;
- carrying out price promotions - 30,000 rubles. with VAT monthly.
organizational plan
Entity
It is planned that the store will be designed for the same entity, as the rest of the outlets of the project initiator. Therefore, he will work on the already existing taxation system - income minus expenses and pay income tax of 15%.
Personnel and staff structure
The staff of the opened store wage are presented in the table below:
| Job title | Qty | Salary | Prize |
| Director | 1 | 20 000,00 | 10% of the store's profit |
| Merchandiser | 1 | 18 000,00 | 2% of store revenue |
| Seller-cashier | 3 | 15 000,00 | 1.5% of store revenue |
| Loader | 2 | 10 000,00 | 1% of store revenue |
| Cleaning woman | 2 | 10 000,00 | |
| hall worker | 2 | 13 000,00 | 1% of store revenue |
| TOTAL | 86 000,00 |
The accountant will be outsourced.
The subordination structure of store personnel is shown in the diagram below:
Financial plan
Prerequisites
To compile the store payback model, we will use the following macroeconomic and tax assumptions:
- inflation rate - 10%;
- discount rate - 11%;
- income tax - 15% of the difference between income and expenses;
- personal income tax - 13%;
- Contributions to social funds - 34.2%.
Payback rates
Taking into account the prerequisites indicated above, we have constructed mathematical model calculating the payback of the project, which showed the following results:
- model building period - 10 years;
- inflation - 10%;
Project Sustainability
In order to analyze the stability of the project to various negative and positive factors of influence, we analyzed what results the model will produce when the prices of products (reducing or increasing the markup), the volume of investments and fixed costs of the store change. Based on the input data, the following table was constructed, where the NPV project profitability indicator changes depending on the change in the input parameters:
| Factor name | -20% | -10% | 0 | +10% | +20% |
| prices (surcharge) | 1 678 | 3 456 | 5 648 | 7 782 | 9 813 |
| fixed costs | 7 023 | 6 342 | 5 648 | 4 973 | 4 223 |
| investment size | 4 632 | 5 189 | 5 648 | 6 128 | 6 732 |
Risk Analysis
For the purpose of risk analysis, we will divide them into 4 parts - political, economic, social, technological.
Economic
As mentioned earlier, the most serious and highly influencing risk on the store's activities is the opening of one of the supermarkets of federal brands near it. These chains have good purchasing conditions and can pull consumer demand to their side due to price reduction.
A decrease in consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will leave only products of daily demand.
Political
An increase in tax rates or the introduction of new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (a 20% increase in fixed costs does not make NPV negative) does not make it unprofitable.
A further strengthening of the fight against alcoholism and the introduction of either additional excises and duties, or an increase in the number of hours of alcohol sales may become a critical factor.
Social
To date, we do not believe that this type of factor can affect our store in any way. The microdistrict is already populated, people in it live with an average income, impoverishment or low birth rates will not be instantaneous.
Technological
To date, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trading is still in its infancy and will not move the traditional type of trading much in the near future.
conclusions
The above economic calculations of an example of a grocery store business plan show good payback and efficiency indicators for an investment project. Therefore, this project will be interesting as financial institutions for lending, and to private investors, and the project initiator can count on the successful raising of funds and their quick return.
