Stages of a business plan for a beer pub. How to open a beer bar

How to open a beer bar from scratch: what do you need and how much does it cost? Let's consider this question from all sides.

• Market analysis
• Institution format
• room
• Interior and equipment
• Staff
• Suppliers
• Advertising
• Business plan

Market analysis

You need to figure out in advance how exactly your institution will attract customers to itself, choose a city area relatively free from competitors. Be sure to consider the format of the institution - whether it will be an affordable sports bar or an elite brasserie. The amount of initial investment, requirements for the premises, etc. depend on this.

The advantages and disadvantages of beer bars as a business are quite obvious. The advantages include the absence of the need for a license, as well as good prospects. In the last 10 years, the volume of consumption of this foamy drink by the population has increased one and a half times, and today the majority prefers to drink it in specialized establishments, and not at home.

However, legislation that tries to fight the level of alcohol consumption is constantly increasing the requirements for drinking establishments, so it may be much more difficult to run this business in the future. Also among the shortcomings should be attributed to the high level of competition in the region.

According to experts, organizing your own beer bar is certainly not an easy task, but at the same time it is very exciting. The average profitability fluctuates around 45%, and it pays off in about 1.5 years, which makes this business idea especially attractive for beginners.

Institution format

Should be considered existing formats establishments. All have their pros and cons.

1. Beer restaurant - from the features: the richest assortment of foamy drinks, more modest - wine, vodka and other alcohol. In addition, guests are also offered delicious cuisine, stylish interior and service at the highest level. Of the optional additions - hookah, video games, karaoke, children's rooms, etc., depending on the format of the establishment. The required investment is high. The audience is married couples, wealthy clients, students, depending on the format of the institution.
2. Pub - Needs to be styled to look like a classic Irish or British style. The interior should be dominated by wood and accessories. An almost indispensable attribute of such establishments is the presence in the menu of foamy drinks from England, the Czech Republic and, if possible, craft developments. In addition, you must install one or more sports games such as darts or billiards. The menu should offer meat starters, traditional English and Irish dishes. Required investments are average. Audience - connoisseurs of beer, office workers, students.
3. Sports bar - a constant broadcast of various sports on one or more screens. It is important to place them in such a way that they are visible from any place in the hall. Considering target audience, the interior is best made simple, as it will have very serious loads and tests. The menu will be enough for 3-5 beers, as well as the simplest snacks, such as chips or crackers. Required investments are average. The audience is sports fans, students.
4. Summer tent - is seasonal, but it can also bring considerable income. The range of summer tents has a limited number of beers, but they are open until late. Also, the tents do not have their own kitchen, so the menu contains only purchased snacks, the maximum is heated semi-finished products. To succeed, you will need to make the cafe as cozy and presentable as possible, while trying not to incur large expenses. Required investment is low. The audience is unlimited.

An example of a detailed business plan with calculations can be downloaded from the link.

Main regulatory documents and registration

Among the main ones:

• government decree on quality criteria and the procedure for the operation of catering services;
• GOST, which regulates the types of services of such establishments;
• OKVED classifier;
• accounting methodology that regulates the process of accounting for goods and raw materials;
• album of forms, which includes a special form of primary documentation.

Even if all the requirements are met, the establishment will not be entitled to sell drinks to take away - this will require opening a separate beer store.

To register, you must contact the tax service to obtain the status of an individual entrepreneur or joint-stock company. The first option is preferable if you plan to do business alone. The form of taxation is USN. Important: beer is not a strong alcoholic drink, so the bar does not require an additional license.

The institution will have to pass an inspection by the fire service and SES, and then receive the relevant documents. You also need to buy a cash register and conclude a contract for its maintenance. The total cost of registration is about 15-20 thousand rubles.

room

The location of the bar must be chosen as carefully as possible, as it has a huge impact on attendance and, as a result, profit. It is good if there is a metro station or a bus stop nearby.

When choosing a place to install a mobile tent, it is recommended to prefer the central areas of the city. The second option is train stations. A good option may be to set up a tent in densely populated sleeping areas. At the same time, you need to make sure that there are no competitors nearby, as this will negatively affect attendance.

In any case, you should not locate your establishment on the lower floors of residential buildings, as it will constantly annoy the residents of the upper floors with noise, which will result in a whole stream of complaints. You will either have to equip high-quality sound insulation, or prefer separate buildings.

As for the area the best option will be 120-150 square meters. True, only if you do not plan to cook on the spot. If we are talking about a full-fledged beer restaurant, you will have to double this parameter. All main communications and heating must be connected in the room. Equally important is good ventilation.

An additional advantage will be the arrangement of a small summer playground. The arrangement of the adjacent territory is obligatory - it must be beautiful and always clean.

Interior and equipment

The concept and style of the institution should be traced immediately - very often the successful or not too good decoration of the premises became the key to the success of the business. When choosing a design, you should start from the format and potential clientele.

The decoration of the bar should be not only stylish, but also practical - all materials should tolerate contact with detergents well. On the walls there should be one or another paraphernalia. Given the variety of drinking establishments, you should attract customers with something unusual and memorable. good option will hire an experienced designer who will develop step by step instructions, but his services are usually not cheap.

The business plan should include all expenses for furniture (including tables and stools) and various equipment. It’s not worth saving on it - no one likes to sit on the cheapest plastic chairs. Alternatively, you can order everything from reliable craftsmen who will perform work on an individual project.

In addition to the many tables and chairs, you will need to buy a few hangers. All furniture in the interior should be matched to match the overall design. The cost of arranging a hall of 130 square meters will cost about 700 thousand rubles.

No pub can do without branded mugs, glasses and plates. The bartender will need appropriate equipment to work, including a microwave, kegs, display cases and refrigerators.

Many often forget about little things like accessories, textiles and bathroom equipment. Meanwhile, the cost of them can reach 100 thousand rubles. The total cost will be more than 2 million rubles.

Staff

Beer bars are most often open until midnight or even later, so a minimum of two shifts of staff will be required. The main required employees: bartenders, waiters, dishwashers and security guards.

You will also need a hall administrator, but on early stages business, the management of the enterprise itself will also cope with the role. It will be his responsibility to manage financial side question. In the future, this will require hiring a qualified accountant.

Suppliers

As practice shows, the wider the range of drinks and dishes on the menu, the wider the range of visitors attracts the institution. To organize the supply of food and beer, you will need to conclude contracts with direct suppliers.

A good option would be to conclude an agreement with the brewery, which will not only provide the drink itself, but also branded paraphernalia, which can then be used for decoration or in work. On average, monthly deliveries of beer and snacks will require the amount of about 250 thousand rubles to be set aside, which must be included in the planning in advance.

It includes the distribution of flyers and leaflets, but the network promotion of the institution can bring a much greater result. Pages in in social networks with a description of the bar, its promotions and special offers can attract a lot of customers.

As an option, you should consider contacting one of the advertising agencies and delegating the task to professionals. The main disadvantage of this method is the rather high cost of services.

Video: craft beer bar.

Business plan

An important step on the way to your own business is the preparation of a business plan. It takes into account expenses and potential income (it's easy to find a sample on the net). The first is easiest to summarize in a similar table:

If you find an error, please highlight a piece of text and click Ctrl+Enter.

People always want entertainment, relaxing in a cafe or bar is the most common leisure option. That is why the question is relevant: how to open a beer bar. Remember that every day the number of such places is increasing, which means that the bar should stand out from competitors.

Documentation

The beer business as a whole is problematic, as it is necessary to collect a lot of permits and sanitary and epidemiological documentation.

Beer business: what documents are needed:

• The conclusion of the SEZ from Rospotrebnadzor;
• Placement permit;
• Production control program for the point of sale of beer;
• Contracts for deratization, disinfestation and disinfection;
• Menu, which must be agreed with the bodies of Rospotrebnadzor;
• Regulations;
• Garbage removal contract;
• Contract for dry-cleaning and laundry services for washing workwear for employees;
• Contract for the maintenance of ventilation and air conditioning systems;
• Internal documents for opening an institution.

Range

To have an explicit competitive advantage, it is recommended to sell only delicious fresh and high-quality beer. Gone are the days when a good assortment could only be provided with bottled and canned beer. Now unfiltered, unpasteurized freshly brewed beer is considered to be of high quality. It follows from this that the answer to the question: where to start the beer business, will sound like this: the organization of a mini-brewery. To do this, you need to purchase the appropriate equipment, hire a person who understands brewing. If it is not possible to organize a brewery, contracts should be concluded with factories producing live beer.

Location

In terms of location, it is most advantageous to locate bars in the city center, where offices and vacationers are located, in the evenings employees disperse, who want to sit with friends over a glass of beer.

Since the cost of rent in the center is significant, you can also consider sleeping areas. Here, customers are less solvent, but also less picky.

Financial questions

How much does it cost to open a beer bar? To open a bar major cities would require at least $400,000, while small towns You can invest in the amount of 150 thousand dollars.

In the capital, the monthly rent of a room with an area of ​​300 m 2 will cost 15 thousand dollars.

You can save money on interior design. Most pubs are dominated by country style, with vintage photos and pictures hung on bare walls. The costs here will mainly be for the purchase of wooden furniture: one table and 4 chairs will cost about 1 thousand dollars. At the same time, at least 20 such tables are needed. A bar counter is a must. It costs at least 3 thousand dollars.

Since many customers like to watch sports in the bar, it is good to buy a large plasma TV. Even despite such investments, beer pubs pay off in 2-3 years.

How much income does the beer business have? Even under the worst-case scenario, you can count on a profit of 40 thousand rubles a month, although this figure is often several times higher.

Kitchen

Since people come to a beer bar to drink beer, you should take care of the beer list. It is desirable that there be up to 10 varieties: unfiltered, light, dark, etc.

To satisfy hunger, it is necessary to provide for the presence of first and second courses, a variety of beer snacks: crackers, chips, nuts, cheese, crabs, shrimp, dried squid, crayfish, etc.

Work is good, but, as they say, work is not a wolf, it will not run away into the forest, which means that it is also necessary to find time to rest. And what could be better than having a glass or two of good beer while having a pleasant conversation with friends? Yes, not in the entrance on the stairs, but in a well-maintained beer bar.

Beer bars have been popular at all times and to this day have not lost their relevance. For the townsfolk, this is a place for a pleasant pastime and relaxation, and for businessmen - good earnings with little trouble. What does it take to open your own beer bar or shop? First you need an idea. But it is worth remembering that such a business direction does not apply to ideas for. You will have to not only work hard, but also invest a certain amount of money, just like in order to or buy.

Open a beer bar - where to start?

Opening a beer bar, as well as, is a profitable and profitable business. But the desire to engage in this type of activity must be supported by capital and labor. In addition, it is worth considering what additional entertainment can be in your bar and how to implement their installation there.

Location selection

The choice of location can sometimes play not only important, but also one of the key roles. Not only can some places be unprofitable, but it is also completely prohibited by law for opening such establishments, so you need to be very careful. Options:

1. Sleeping areas of the city. Such a place in the city may promise a lack of competition.
2. Locations near manufacturing centers. Many people like to relax after work, and in this case, your beer bar can be the first and most important place to relax.
3. Near train stations and marinas. People who have just arrived from the road also need to rest.

What to sell?

Of course, it is not enough to sell only beer in a beer bar, which, by the way, should be of different varieties. It is also necessary to think over the snacks that the waiters will serve with beer. Usually these are dry snacks like chips, nuts, cheese and crackers. Plus, of course, salted, dried, dried and smoked fish. In addition, business lunches can be served in such a beer bar.

Advice: try to find some original dish for business lunches so that it becomes calling card your bar. In addition, it is desirable that food be inexpensive.

room

It's no secret that a bar can be famous not only for its products, but also for its interior. It should be tastefully decorated and, most importantly, meet all standards and sanitary requirements. The bar can be stylized to a specific theme. As a rule, exclusively male.

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Approximate data:

• Initial costs - from 2,092,000
• Payback - 2-2.5 years
• 30 seats, area - 160 m²

This business plan, like all others in the section , contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled detailed business plan beer bar with calculations.

State and development of the market

The Russian beer market is constantly under stress. Since 2000, one after another, laws have been passed aimed at reducing consumption alcoholic beverages citizens of our country. However, the paradox is that, according to independent experts, since the same year 2000, Russians began to consume 5 times more beer. In order not to paint a sad picture of mass alcoholism, let us explain what kind of beer we are talking about.

Over the past 15 years, thanks to the policy of the state and the development of small and medium-sized alcohol businesses, a European approach to the use of a foamy drink has managed to form in Russia. It consists in the fact that instead of a bench in the park with a bottle, a person will choose a pub bar stool with a glass and a good snack. For example, in England, Belgium, Austria, more than 60% of all beer is drunk in specialized establishments. We have not reached this indicator yet, but we are already close. Thus, the market of Russian beer bars annually grows by 17-18%, competing in the championship with fast food.

Factors influencing the growth of the beer bar segment

• Restrictions on street trading beer, including draft "live" beer in stalls
• Restriction on the sale of beer and other alcoholic beverages after 21:00 in shops, super- and hypermarkets
• Complicating the procedure for obtaining a license to sell alcohol
• A ban on drinking beer in public places, including parks, squares, squares, yards

This is the case when a series of legislative measures allowed restaurant business win against the trade and get good development prospects. If we compare even two remotely similar concepts - a store draft beer and a bar (or pub), then the advantage will be for the second, even if she requires big investments. The store will make revenue during the daytime and in the evening until 21:00, and the bar - during the day, and in the evening, and at night, and even in the morning. Especially if he thinks over offers for early visitors.

It is interesting that today regional entrepreneurs have chances to receive high profits. It is possible and necessary to open a bar / pub outside of Moscow and St. Petersburg. And that's why.

- The consumer chooses "live". More than 50% of the bottled beer market is represented by transnational corporations, which were able to subdue domestic breweries as well. It's hard to fight them. It is better to offer the consumer an alternative in the form of freshly brewed "live" beer - he has already got used to it and tasted the taste. The endless stream of information about the dangers of bottled beer and, if not the benefits, then at least the harmlessness (with limited use) of “live” beer for bottling also plays into the hands.

— The consumer chooses local. The shelf life of real freshly brewed beer does not exceed 15 days. The federal manufacturer, taking into account the time for the production, delivery and sale of the product, will not invest in this framework.

— The consumer chooses private. The term “craft beer” is heard more and more often in the beer market. In general, it means beer brewed in a small private brewery according to a specific recipe. The recipe can be traditional and even old or author's. In any case, this beer has its own individual rich taste, branded for a particular place.

Where to begin? Format selection

1. Beer restaurant

The most expensive format It differs from a classic beer restaurant by a large bar list, where beer own production has a share of at least 30%. A variety of bottled beers from Europe or America are added to the local one. The menu includes a full set of dishes from first courses to beer snacks. The focus is on meat and seafood.

1. Pub with national flavor

English pub, Belgian, Austrian, German bar - the color of any country where beer is held in high esteem, can be used for the style and menu of your establishment. However, it is important to be here, not to seem. It is not enough to call a pub English, hang portraits of Holmes on the walls, and red-checked curtains on the windows. Authenticity cannot be achieved without immersion in culture. You need to know what varieties are preferred in England (Belgium, Germany), what dishes are served with beer, what is interesting in the design, what attracts visitors: broadcasting games, watching movies, a local rock band. For the image of a pub, it is also recommended to equip it with a brewery.

1. Beer pub

The most budget format without pretensions. This does not mean that a modern pub will look like a pub from the 90s. With an intelligent owner, it will turn out cozy and even original. It's just that the format itself doesn't set limits. In a beer bar, it is appropriate to broadcast sports and organize concerts, hold beer festivals and combine pizza, sushi and snacks on the menu. There is more room to maneuver here. A beer bar purchases draft beer from a supplier.

Among the beer formats are also known: discounters, traditional Soviet-style pubs, steakhouses with a beer card, etc.

For an approximate calculation of investments, the specialists of the company " MAPLE» took the format of a bar with an area of ​​160 m² for 30 seats.

Concept

With the help of the concept, which is a multi-page document, you can see and evaluate what the future institution will be like. A concept is an instruction, following which, step by step, you enter the market and open a business according to your idea.

The concept answers the following questions

• Positioning - format, cuisine, location
• Target audience - gender, age, occupation, solvency
• Name, legend of creation
• Unique selling proposition - how your establishment differs from the rest
• Menu project - composition and design
• Price - pricing policy
• Quality - selection of suppliers, evaluation of product quality
• Design - interior and facade design project with visualization
• Design - architectural solution, finishing and design work, technological and engineering design
• Equipment - selection of equipment, furniture, utensils
• Management structure, staffing
• Marketing - pre-opening programs, customer acquisition and retention programs, loyalty programs, development additional services(banquets, delivery, etc.)
• Prospects for development - expansion to a network, creating your own brand, opening your own outlets

beer bar business plan

This document shows what expenses await the future owner of the pub and gives forecasts for the payback, profitability and profitability of the project.

1. Consulting

Restaurant consulting is a service provided by a team of hospitality industry experts. Most of the work on the opening of the institution is undertaken by professionals: they carry out marketing research, develop a concept, make a business plan, collaborate with designers, select and train staff, develop menus and advertising programs.

Why is consulting needed? Entering the crisis market without the so-called strong leverage is unreasonable. Especially if the project is the first one. It is more correct to pay for a service than to get a loss-making business, relying only on yourself.

The cost of the work of experts starts from 100,000 rubles.

1. room

Renting a room for a beer bar in the Moscow region will cost 1,600,000 rubles. in year. It turns out 10,000 per m². Approximately the same price can be applied to the central streets of provincial cities. It all depends on the population, the infrastructure of the area, the status of the premises. In very small towns, the price per square is only 3,000 rubles.

The cost of repair and decoration is significantly reduced when choosing a profile room, where there used to be a restaurant or shop. Cosmetic work starts from the amount of 1,500 rubles. per m². Capital finishing costs already 7 000 r. Total for repairs comes from 240,000 rubles. up to 1,120,000 rubles

Mandatory design of the facility

– Engineering design, consisting of an architectural design (AR), a heating, ventilation and air conditioning (HVAC), water supply and sewerage (VK), power supply (EOM) project. Full complex for a bar 160 m² - 116,800 rubles. Works separately: AR - 44,800 rubles, EOM - 24,000 rubles, HVAC - 27,200 rubles, VK - 20,800 rubles.

– Technological design, including the selection of equipment, the scheme of its optimal placement, the plan for linking equipment to engineering networks. The cost of work for an object over 100 m² - 200 rubles. per m², that is, 32,000 rubles. When ordering equipment from the company " MAPLE» process design is carried out free of charge.

The initial cost of the premises, excluding rent, is 388,800 rubles.

1. Design and form style

Development of a design project is a whole range of services: development of a design concept, 3D visualization, selection of materials, furniture and decor, design of facades of buildings and the surrounding area, architectural supervision. The cost of the design project is calculated at the rate of 1,200 rubles. per m². Full interior design - 192,000 rubles. Facade design - 350 rubles. per m² and 56,000 rubles. respectively.

Creating a corporate identity for an institution is essential for its individual image and detuning from competitors. The concept of corporate identity implies the development of a logo, character, corporate font and color, as well as writing a guide for using corporate images. Cost - from 50 000 rubles. for the base level.

1. Beer bar equipment

To prepare and serve drinks (except beer), meals, snacks and desserts, you will need:

Equipment (prices in rubles):

• Blender KITCHEN AID - 27 390
• Bar mixer VEMA - 34 913
• Ice machine ICEMATIC - 73 526
• Juicer ROBOT COUPE - 94 815
• Mechanical ice crusher - 2 088
• Automatic coffee machine C.M.A. ASTORIA - 206 241
• Combi steamer TECNOEKA EVOLUTION - 197 884
• Pizza oven GAM - 35 052
• Four-burner electric stove PE-0.48M with an oven - 40 920
• Tabletop induction cooker wok - 19 517
• Mixer KITCHEN AID - 60 990
• Meat grinder "Convito" - 40 248
• Slicer "Convito" - 18 864
• Vegetable cutter "Convito" - 42 984
• Refrigerated table HICOLD - 59 990
• Bar mixer - 6 048
• Glass washing machine (dishwasher) MACH - 66 892
• Deep fryer AMITEK - 17 317
• Microwave oven - 27 360
• Food warmer for french fries - 25 270
• Showcase-bain-marie for burgers - 27 100
• Chill cabinet ARIADA - 45 602
• Refrigerated bar cabinet "Convito" - 23 472
• Freezer ARIADA - 53 724
• Refrigerated bar cabinet "Convito" - 27 360
• Two-section washing bath (2 pcs.) - 15 196
• Industrial wall table (2 pcs.) - 8 734
• Island working table (2 pcs.) - 7 346
• Solid wall shelf (2 pcs.) - 3 284
• Island working table (2 pcs.) - 7 902
• Rack with solid shelves (2 pcs.) - 22 584

Crockery, inventory, cutlery (prices in rubles)

• Shaker 0.55 l (2 pcs.) - 1 368
• Rimmer salt-sugar-juice - 396
• Jigger 20/40 (2 pcs.) - 404
• Tubes with a fold, transparent (3,000 pcs.) - 5,190
• Guide for glasses (6 pcs.) - 4 122
• Highball glass 290 ml (40 pcs.) - 1 720
• Rocks glass 250 ml (40 pcs.) - 840
• Rocks glass 290 ml (40 pcs.) - 3 760
• Hurricane 380 ml (40 pcs.) - 6 680
• Cognac glass 175 ml (40 pcs.) - 2 160
• Glass for beer 500 ml (40 pcs.) - 2 320
• Mug for beer 500 ml (40 pcs.) - 6 160
• Glass for beer 300 ml (40 pcs.) - 1 520
• Glass 70 ml (40 pcs.) - 2 040
• Square plate "Day" (30 pcs.) - 4 830
• Salad bowl "Day" 350 ml (30 pcs.) - 2 820
• Forks, knives, table, coffee and tea spoons - 9 810
• Absinthe spoon - 269
• Ice Cream Spoon - 15
• Lever corkscrew - 219
• Watering can - 90
• Juice container 1 l - 180
• Beaker 50 ml - 125
• Tray rubberized round 350x40 mm (30 pcs.) - 11 130

Furniture (prices in rubles)

• Chair "Bristol" with a soft seat (30 pieces) - 168,000
• Bar counter wall module (5 pcs.) - 95 700
• Worktop 40 mm made of chipboard with HPL plastic - 1 650
• Straight rack module without guest worktop - 10 010
• Corner post module - 21 560
• Rack module straight - 10 005
• Rack cornice with supports straight - 7 150
• Bar stool (8 pcs.) - 85 672

Total - 1 812 208

If you decide to brew beer yourself and organize a mini-brewery at the pub, you must add at least another $20,000 to this amount. Prices for small breweries for HoReCa with a capacity of 300 liters per cycle start from this figure. Equipment for breweries in Russia is offered by both domestic and European manufacturers. In the ranking of the best in the first place are the Germans, then the British, Austrians, Belgians and Czechs.

With or without a brewery, beer must be bottled. To do this, a beer bottling system is installed on the bar counter. A set of equipment costs from 135,000 rubles.

To control the bottling of the drink, optimize the work of the kitchen and the hall, in particular - to quickly fulfill orders, and, of course, to avoid theft, the pub is equipped with an automation system. For example, the company MAPLE» installs IIKO systems from 62,990 rubles.

Registration

The form of ownership for a beer bar in most cases is . First of all, because only LLC has the right to produce and sell alcohol.

Some Features of an LLC

• State duty at registration - 4000 rubles
• Registered by legal address head office
• Mandatory charter, authorized capital, seal and current account
• There may be multiple co-founders
• Cash discipline and cash limit are always observed
• The equipment is contributed to the authorized capital
• CEO appointed
• LLC can be sold or re-registered
• Business decisions are recorded

How to get an alcohol license

List of documents for obtaining a license

• Application for a license
• Characteristics of the object of licensing
• Copies constituent documents with notarization
• Copy of document about state registration organization - legal entity
• A copy of the document on the registration of the organization with the tax authority
• A copy of the document confirming the payment of the state fee for granting a license

A document confirming that the applicant has an authorized capital ( statutory fund) in accordance with paragraph 5 of Article 16 of the Federal Law state regulation production and turnover of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products

Documents confirming that the applicant has stationary retail facilities and warehouses owned, managed, operational management or in a lease, the term of which is determined by the agreement and is one year or more

Object Requirements

• To obtain a license to sell alcohol for consumption at the point of purchase authorized capital must be at least 10,000 rubles (for Moscow - 1,000,000 rubles)
• The total area of ​​the premises - from 50 m²
• Paid state duty - 65,000 rubles.

Why can a license be denied?

• The documents contain incomplete, inaccurate or distorted information
• The applicant has arrears in paying taxes, fees, as well as penalties and fines for violation of the law Russian Federation"About taxes and fees"
• The object does not meet the requirements retail alcoholic products

In addition to documents for obtaining a license, it is necessary to prepare a package of documents for Rospotrebnadzor and Gospozhnadzor. Their list is presented on the official websites of departments.

Taxation

For an LLC in the capital region, (STS) is considered optimal.

Two options for USN

1. You pay 6% of all proceeds that went through the cash desk or current account;
2. You pay 15% on the difference between income and expenses.

Under the simplified tax system, VAT and corporate income tax are not paid.

Profitability and payback

For beer restaurants, pubs, bars, the maximum payback period is 2-2.5 years. This time is enough for a well-thought-out institution, even taking into account the high competition in the segment. If during the specified payback period did not occur, then:

• The location does not match the concept
• There is theft from the staff
• No USP
• Poor management

The markup on beer, meals and beer snacks reaches 1000%. This is one of the highest rates in HoReCa. It is the margin in beer establishments that forms the lion's share of revenue.

The average check ranges from 250 to 1500 rubles.

Do you want to open a beer bar, restaurant or pub? Company " MAPLE has already prepared interesting business proposals for you. We will help you to competently enter the market and become successful. More than 1,200 open projects throughout Russia - proof of professionalism.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

If you plan to open a pub from scratch, then first you need to register. Individual entrepreneur has the right to sell only beer and beer drinks.

If in alcohol, the proportion of ethyl alcohol exceeds 9%, then it is necessary to register an LLC in order to obtain a license for the sale of strong alcohol.

You can open a beer pub by registering an LLC with a code OKVED 55.40 "Activities of bars", as well as code 56.30 "Serving drinks" (in this case, it is not allowed to sell packaged alcohol).

What documents are needed to open a pub?

It is necessary to collect the following package of documents:

1. Agreement for the lease of premises.
2. License for the sale of alcohol (the price of a license starts at $ 900 and depends on the region).
3. Sanitary and epidemiological conclusion on alcohol consumption at the place of its sale;
4. Statement from the fire department.
5. Agreement for the liquidation and removal of garbage.
6. Registration document cash register(the cost is about $ 80, registration must be done at the Tax Office).
7. Agreement for the maintenance of ventilation systems.
8. Sanitary Control Program.
9. SES permission.
10. Rospotrebnadzor permission for placement.

SES requirements for a beer bar

Business requirements are presented in GOST R 50762-92 " Catering. Classification of enterprises.

Notification from SES - a document confirming that the premises for the bar complies with existing sanitary requirements. The examination is carried out by Rospotrebnadzor. This document says that the room Technical equipment establishments comply with GOST.

Sanitary standards are set out in SanPiN 42-123-5777-91 and SanPiN 2.3.6 107901.

room

It is better to give preference to a room of at least 100 m2. The best places to open a bar are:

• the central part of the city;
• dormitory area;
• places near a large crowd of people (train stations, ports, production centers, etc.).

Requirements for the premises to open a pub

You can open a pub from scratch in a room that meets the following requirements:

1. Compliance with SES requirements.
2. The presence of the necessary communications, the presence of a well-functioning ventilation system.
3. The area is not less than 100 m2.

Equipment

What do you need to buy to start a pub? To open your pub you need the following equipment:

• Refrigeration unit - $1,000
• Bar counter - about $ 400.
• Cabinets - about $400
• Furniture (tables, chairs or sofas for visitors) – $3,000
• Washers - $ 100.
• Production cabinets - about $ 300.
• Coffee - machine - from $ 1000.
• Beer faucet module - about $100
• Crockery - about $400
• Cashier - about $ 200.
• Plates - $ 1000

You can buy used equipment, which is much cheaper. total cost- about 7900 $. When purchasing used equipment, you can save a lot by spending about $4,000.

Staff

You don't need to hire a lot of employees to open a pub. For the full functioning of the institution, it is enough to hire the following specialists:

• 1 bartender;
• 2 waiters;
• administrator;
• cleaning woman.

All employees must have experience in this field. The total amount for employee salaries is about $3,000.

How to open your own pub?

Opening a pub is not limited to the choice of premises, the purchase of equipment and the hiring of staff. There are several necessary operations on which the success of opening a pub as a business depends.

Concept

It is necessary to think over what the specifics of the institution will be, come up with a name, and create a general concept. For example, you can open a pub that specializes only in the sale of beer and beer drinks, where you can order any alcoholic drink.

Advertising

To begin with, a sign is bought that attracts attention. Advertising campaign to promote the project may consist of:

• Radio advertising;
• Holding promotions and competitions;
• Creating your own website;
• Banners and pillars with pointers, etc.

How to open a pub in a small town?

Pub in small town needs to be explored first potential clients in such an institution. If there are competitive establishments, it is necessary to open a pub that will either provide better services or differ in specifics from competitors. It is desirable that the pub is located far from competing establishments.

Business plan

When implementing any business project, a detailed business plan is drawn up that provides for costs, organizational issues, as well as possible income.

Expenses and income

The pub - profitable business requiring a large amount of money. It is necessary to have about 20,000 - 30,000 dollars to start a business. Here is a sample list of expenses:

1. Premises rental - $ 1500 (premises from 100 m2 at a cost of $ 12-15 per 1 m2).
2. Decoration of the premises (repair, decoration) - $ 5,000.
3. Making all required documents- about 2000 dollars.
4. Purchase of equipment - about 8,000 thousand dollars.
5. Advertising campaign - from 1000 $.
6. Wage employees – $3,000
7. Utilities - about $ 500.

How much does it cost to open a pub from scratch

Will be about 21 thousand dollars (small pub). In a month, a pub or will bring about $ 6,000, after deducting all expenses net profit will be about 2500 - 3500 dollars.