Producers of seeds in Russia. The 2020 catalog contains a rating of 60 trademarks representing on Russian market snack product - seeds. Manufacturing enterprises-suppliers offer products in bulk without unnecessary markups and intermediaries. The list contains famous and large companies and new brands.

Production is established in the cities: Moscow and the Moscow region, Krasnodar, Omsk, Vidnoye, Kazan, Voronezh, etc. In the list famous brands: "Cool Oker", "Native Spaces", "Moscow Nut Company", "Chatter", "Agroproduct", etc.

The range of packaged and weight seeds:

• fried selected;
• cleaned;
• from sunflower seeds, pumpkins;
• dried (white and black seeds);
• salty;
• with flavors etc.

Manufacturing firms offer an additional range of snacks own production: peanuts, pistachios, croutons. The product is certified, sold in strong packaging in bulk to the regions of Russia, the CIS countries and customs union. Documents and certificates available.

Enterprises are pleased to offer cooperation to dealers, wholesale buyers, owners trading business and large retail chains.

To buy a product in bulk or order a price list and prices, contact an employee of the enterprise at an exhibition or at email(address of the sales department and the official website, see the Contacts tab). Wholesale, delivery by transport companies.

Fried sunflower seeds are a very popular product in our country. Moreover, everyone buys it with pleasure: not only young people, but also older people. The demand for this product of the snack category is stable, so in this niche there is an opportunity to build a profitable and promising business. We will talk today about how to organize the production of seeds and their sale.

Product group characteristics

If we compare roasted seeds with other products from the snack category (crackers, chips, etc.), then they compare favorably in that the target audience their consumer base is the widest. The popularity of sunflower seeds can be explained by the following factors:

The absence of age restrictions, they are allowed to be used by children, adults, and the elderly;

The absence of restrictions on the place of use, you can eat seeds at home, on the street, and indoors (for example, some people enjoy husking them in the office);

The absence of a negative effect on the human body with moderate use of this product.

In addition, seeds contain a lot of substances useful for humans, such as vitamins of groups A, B, D and E, zinc, magnesium, and unsaturated fatty acids. Eating this product helps to reduce blood cholesterol levels, accelerates the process of skin regeneration, improves hair condition, and also has a calming effect on the human nervous system, which makes it easier, for example, to cope with smoking cessation. Therefore, by organizing the production of roasted sunflower seeds, you can be sure that your products will not only not harm anyone's health, but will also be useful.

Business Highlights

The production of roasted sunflower seeds, like any other enterprise, has a number of its own characteristics. These include the following:

1. Availability of raw materials, as well as its relatively low cost.
2. Opportunity to buy an inexpensive machine for the production of seeds.
3. Quick return on initial investment.

In addition, the prospect of further business development can be called very tempting. So, the equipment used is easily reconfigured for roasting coffee beans, peanuts, pumpkin seeds, etc. If you decide to purchase additional units in the future, you can start making butter, margarine, drying oil, fodder cake and a host of other products.

All of the above does this enterprise very successful and promising idea. To begin with, it is necessary to draw up a business plan for production.

Seeds as a business: consumers and marketing of finished products

As a rule, manufacturers of roasted sunflower seeds do not deal with them. retail sales giving preference to wholesale deliveries. For this, it is necessary to set contractual relationship both with large retail chains, and with a number of small shops, stalls and kiosks, as well as, if possible, with distributors and wholesale buyers.

Do not underestimate the activity of competitors in this segment, which makes it necessary to carefully plan all activities aimed at expanding the distribution channels for your products.

How are roasted sunflower seeds made?

Seed production technology includes the following stages: calibration, washing, salting, frying, cooling, polishing, packing and packing. We propose to consider each of the points in more detail.

Calibration

At this stage, large grains are separated from small ones, as well as their cleaning from debris. For this, calibration units or vibrating screens are used, which have the function of separating the product into several fractions.

Washing

At this stage, the product is purified. Washing units have a tunnel, through-type design and are divided into the following types:

With top watering;

With bottom and top watering, which provides a more thorough washing of the product;

With one heater at the outlet;

With two heaters, which allows you to better dry the seeds, thereby reducing their frying time.

Product salting

This stage is used in the production of products with a salty taste. To do this, use a machine for making additives (coating drum). As a rule, units of this type are used in large industries.

frying

This is the most important stage in seed production. The quality of the finished product will directly depend on the quality of the equipment used for frying. Most often, electric drum furnaces are used for this purpose, equipped with a stainless steel drum, toppers, a thermostat, windows for removing moisture and a spatula for sampling. Sometimes this equipment also includes coolers.

In addition to electric, gas-fired drum ovens are also widely used. They keep everything specifications First, however, they can significantly save on electricity.

Cooling

Since, after roasting, the seeds retain a high temperature inside their shell for a very long time, in order to exclude the possibility of overcooking, they are cooled using special units. This equipment is of two types: conveyor or open design of a round shape, equipped with agitators and a directed air flow.

Polishing

At this stage, the process of fine cleaning of products from debris and soot takes place. For this purpose, cleaning and polishing machines are used. By the way, if the production line includes such equipment, then there is no need for the initial washing of raw materials.

Packing and packaging

As is known, appearance product is very important in the process of marketing a product. Roasted seeds are no exception. Therefore, it is necessary not only to develop a suitable packaging design, but also to purchase high-quality equipment.

Seed production equipment

The main investments for the manufacture of such products will be associated with the purchase necessary equipment. As a rule, it includes the following names:

Washing and drying units (first initial stage, in order to minimize costs, you can perform this procedure manually);

Units for calibration of seeds;

Brazier;

cooler;

Packing machine.

Of course, you can purchase the equipment separately, but most the best option will purchase a finished production line.

If the size of your business investment is limited, then you can purchase a mini-line for the production of roasted sunflower seeds. It is based on an electric oven capable of producing 60-100 kilograms of finished products per hour. It is envisaged that washing and drying will be carried out manually. Two people are required to operate such a production line. Its cost will be about 450-500 thousand rubles. This equipment is designed for a workshop area of ​​30-35 square meters.

If you decide to purchase a fully automated production line, then you will need to spend at least 1.2 million rubles on its purchase. In this case, you will need a workshop with an area of ​​at least 50 square meters.

room

If you decide to start the production of roasted seeds, then you will need to rent a suitable room for this purpose. First of all, it must have enough space to accommodate all the equipment. It must also comply with all the requirements of the sanitary and epidemiological station and the fire service and have access to the main communications. It is best to choose a room on the outskirts of the city in the industrial zone, which will save on its rent.

Business in the production of fried seeds: the financial side of the issue

To begin with, we propose to evaluate approximate initial investment. So, if you decide to organize the production of fried sunflower seeds with the purchase of a mini-line for their production, then to start such a business you will have to invest about 1 million rubles (including the purchase of raw materials, renting premises and hiring workers).

As for income, the monthly revenue will be about 800 thousand rubles. At the same time, net profit will be at the level of 110 thousand rubles. Thus, the initial investment will be able to pay off after 10-12 months of active work.

So, we can conclude that roasted seeds as a business is a very profitable, promising, highly profitable and quickly payback business.

Practice shows that it does not happen bad business ideas, there are unfavorable circumstances or an incorrect approach to implementation. De facto, a successful start is not an obstacle to great competition or lack of experience, the main thing is to have a great desire and correctly calculate your strengths, plus, of course, think over a sales strategy. Taking such axioms as a basis, you can take a completely new look at the ways of organizing your first business.

Looking at small businesses without regard to competition and lack of experience, you can see a whole cluster successful ideas, primarily mini production of different formats. Alas, the practice of entrepreneurship in Russia has brought trade to the forefront, but the experience of Western countries suggests the fallacy of this approach. Following the realities of development market relations it can be assumed that in the near future, the retail market will face hard times and vice versa, mini-workshops will receive a tangible impetus for development. Of course, such bright prospects are strategic calculations, but "the sleigh needs to be prepared from the summer." Although in addition to strategic advantages, many small ideas production have very specific advantages and can provide high. Today we will talk about one such direction, also subscribe to the blog, a whole series of articles devoted to this direction is being prepared for publication. Let me remind you that the publication contains three articles with a description, with business plan calculations, it will be interesting.

Fried sunflower seeds without false modesty can be called the most popular product in Russia for "killing time", for example, in the USA this niche is occupied by popcorn. The real volumes of consumption of roasted sunflower seeds in the country are simply not known, of course, there are statistics from large producers, but according to experts, they occupy no more than 10-30% of the market, although these figures are frankly taken from the ceiling. Of course, we can note the trends of the last decade in the growth of the "civilization" of the market and the increasing demand for packaged "factory" roasted seeds. But as always. a cruel joke with the producers was played by their greed. Fast enough big business refused to work with "quality" and switched to work on the principle of "quantity", thereby turning away some of the consumers. Although it is worth being objective, sometimes not only the manufacturer of fried seeds is to blame, but also intermediaries, not observing the storage conditions of the finished product during its delivery. Whatever it was, the result of such actions was a significant deterioration in the quality of finished seeds from "brand" companies. Small businesses began to use this factor, creating small mini-shops for the production of fried seeds on a regional scale, and very successfully.

Strengths of the idea of ​​​​a mini workshop for the production of fried seeds

• - low price of entering the business, more details about the list of equipment for the production of fried sunflower seeds here. (date of publication 18.04.2014);
• - high profitability of seeds processing;
• - ease of organization. You need a small room, minimum requirements from regulatory authorities, including the CEC, at least a few staff and the usual infrastructure, in fact, the same can be said about taxes, and enough;
• - technological simplicity of the production process;
• - high demand. It should be noted that the demand for seeds exists all year round, which

Cons of roasted sunflower seeds

• - organization of sales of mini-workshop products. The most painful issue and requiring special attention, plus non-traditional approaches at the stage of formation of the distribution network.
• - the need for additional investment in carrying out advertising company.

As you can see, there are few minuses in a small workshop, but they are quite significant, now we will consider the main stages of opening production.

Stage one of the opening of production - the choice of premises.

The room for a mini workshop for roasting seeds should be quite spacious, optimally up to 100 squares, plus 30-40 squares of storage space. The regulatory authorities do not put forward any special requirements for its equipment, as in fact in any production, cladding, ventilation, the presence of electricity and running water are needed. good addition will be if gas is supplied to the room. Gas ovens are a little more economical than electric ovens, but practice shows that it is not necessary to specially conduct natural gas at least at the initial stage of the formation of a small production shop, too high costs. Actually, all the requirements, and of course the premises of the workshop, need to be equipped with a fire alarm. The latter is mandatory for all types of production activities.

Stage two - the choice of equipment for a small production workshop.

Actually, there are several options here, you can go for the most concise option and buy a minimum set of equipment, which will include:

• seed roaster,
• packaging machine
• cooler-purifier.

In such cases, only ready-made culinary seeds (previously calibrated, dried and cleaned) will have to be used in production. Such raw materials will cost an order of magnitude more expensive than ordinary farm seeds, which still need to be processed. It is worth noting that buying optional equipment for calibration and purification is quite expensive and justifies such equipment only with more or less significant volumes. We will talk about this separately in an article dedicated to equipment for a mini-workshop for the production of fried seeds here.

Stage three opening - installation of equipment

All equipment used in the production of roasted sunflower seeds is installed independently and does not require special conditions or knowledge, although if you are buying a new one, then of course the best option would be to purchase with installation by the manufacturer. By the way, the ease of installation and dismantling of equipment provides a very high mobility of the business for the production of fried seeds, which is another big plus. For example, the same fish shop is much more difficult to “transfer”, which often has a negative effect. Taking into account small investments in the opening of production and mobility, this is a great option for those who want to try themselves in the production direction and dream of a mini-workshop.

Stage four in the opening of a small production - we select suppliers of raw materials.

Of course, ideally, I would like to find one channel for the supply of high-quality calibrated culinary seeds, but business practice shows that this option is unrealistic. Typically, such a supplier has very inflated prices and is ready for discounts only for large volumes. A small workshop cannot afford this, therefore the constant search for a supplier and the availability of a constant supply of raw materials are the main condition for work. Frankly, the most the best option is the purchase of sunflowers in the midst of the harvest, it is during this period that sunflower seeds are sold at the lowest price. Especially if you buy from the “field” and already “finish” them on your own, bringing them to a marketable condition and selling part of the seeds after the new year. The equipment of a small barn for storing sunflowers will be relatively inexpensive, the main problem is further work with the seed, which implies the presence of certain equipment. And these are additional costs. Although a couple of years ago, making calculations for one farm, calculating the payback for building a mini elevator for processing and storing sunflower seeds, we came to the conclusion that such expenses pay off in 2 successful seasons. True, the purchase of raw sunflower also requires money, and this is an additional burden on the business. In general, I recommend moving in one of the following ways:

• - first, work with small farms with their own storage facilities. It is this category that sells sunflowers in small batches throughout the year to maintain business. The cost price in this case will fluctuate greatly depending on the price of seeds on the market;
• - the second is the creation of own capacities for storage and purchase at the height of the season, which implies an additional investment of money in opening our own production. In this case, a small workshop for the production of seeds will have a more or less stable cost throughout the year, and of course a certain stability.

Stage five - fry the seeds.

Actually, the mini-shop technology does not differ in anything special from the technology of roasting sunflowers at home. The main difference may be the presence of an automatic conveyor-oven, but for a small production it is better to use ovens with periodic loading of seeds. This is cheaper for starting a business and makes it possible to better control the roasting process, and this is control over the quality of the finished product. And quality is the key to the success of the idea.

The sixth stage is the sale of finished products.

As implementations have already said, this is the biggest problem when opening small production, and it does not matter in what area. And with regard to roasted seeds, even more so. A proven way to sell the products of a small workshop is to work with convenience stores, while the vast majority of such stores belong to small businesses that are not picky in choosing suppliers. To make it clear large networks demand not only big discounts, but also a fee for placing goods on their shelves. As a result, it is worth starting your business with them, working with retail, you should do two main things at once:

• - dumping. We offer our goods below the wholesale price of branded manufacturers;
• - it is immediately necessary to provide seeds of different packaging, from the smallest packages to 500 grams.

Plus, do not forget about the advertising company, in this case, billboards at traffic intersections with a bright and memorable slogan and, of course, a pattern work very well. It is not necessary to “invent” advertising yourself; it is best to turn to a professional advertising agency. The second technique, which has proven itself well for a narrow regional business, is promotions using prizes and walking “soft” toys at traffic intersections.

The practice of opening shows that in order to form a full-fledged implementation network, it will take six months of intensive work with retail stores. This factor must be taken into account in order to form a "margin" of strength for a tear-away project.

program "Your business" project for the production of fried sunflower seeds

How to start your own business? Will the show talk about it? roasted sunflower seed project

Let's look at these steps in more detail:
Calibration. This is the process of separating large grains from small ones, as well as cleaning debris. For this purpose, special calibration machines or vibrating screens are used, which perform the function of dividing the product into several fractions.
Washing. What you should pay attention to is, of course, productivity (usually it ranges from 100-150 kg / h). Sinks have a design of a through passage, tunnel type. There are:

• with top irrigation;
• with top and bottom watering (for a more thorough washing of the product);
• with one heater at the outlet;
• with two heaters (for stronger drying of the product, which reduces the frying time later).

Product salting. It is used in the production of salty products (more often nuts, less often seeds). This function is performed by the so-called additive machine (also called a coating drum). Usually such devices are used for high performance.

frying. To date, a very large number of various ovens for drying and frying bulk products are presented on the market.

The most common option is an electric drum oven. Such models, as a rule, are equipped with: a stainless steel drum, agitators located inside the drum, a thermostat, windows for removing moisture, and a sampling blade. Some models are additionally equipped with coolers.

In addition to electric ovens, gas-fired drum ovens are also common. They retain all technical characteristics, while allowing significant energy savings. Ordinary gas (propane-butane mixture) is used as fuel for such furnaces, the cylinder is connected using an ordinary gearbox.

The next model, according to customer demand, are models that work on the principle of frying in a stream of hot air. The models are fundamentally different from those described above in their principle of operation, where the seeds are placed in a bunker and roasted "in a fluidized bed". The roasting process takes place in a suspended state due to the operation of a pressure fan at a temperature of 220 ° C. The advantage of this model is a powerful blowing of the product, in which the weight of the carbon particles settle in the exhaust pipe, and do not mix with the product.

Next, it is worth noting models that work on infrared radiation. Models roast (dry) the product using a stream of infrared radiation, which heats the product itself, and not the surrounding air. Typically, such furnaces have a continuous cycle of operation, and allow you to get high productivity (250, 500 or 1000 kg / h). On such ovens it is easy to obtain a clean, evenly fried product without burnt particles. The main characteristic is the heating of the product from the inside, significant energy savings, cleanliness of production, and the purity of the resulting product, due to the absence of heating of the surface of the product and the walls of the furnace, the absence of soot, the absence of heating the air in the room, the absence of soot and burning, easy and precise adjustment of operating modes.

They are ideal for roasting all types of nuts, seeds, vegetables, including potatoes (for the production of dry mashed potatoes).

And the latest model that is gaining more and more popularity is microwave roasting ovens. Such an oven has the advantages of infrared ovens.

Coolers necessary for rapid cooling of the product. The cooling of seeds after roasting occurs rather slowly, while maintaining a high temperature inside the shell for a long time, therefore, coolers are used to prevent overcooking and rapid cooling. There are two types of coolers on the market:

• open round design with agitators and directed air flow;
• conveyor type.

The choice of cooler design depends on the area of ​​​​the room and the principle of operation of the furnace itself.

Polishing. For finer cleaning of the product from debris and carbon deposits, cleaning and polishing machines are used. When using such a machine, the need for pre-washing of raw materials is eliminated, because. this type of equipment copes with the cleaning of seeds better.

The last stage in the production of seeds is, of course, packing and packing.

The demand for products directly depends on “what the product is dressed in”, how colorful and attractive its packaging will be.

Standard packaging is: 3-seam bag "pillow" (seam on top, seam on the bottom, back in the middle "fin"). Such packaging is formed by filling and packaging machines with a volumetric or weight dispenser. A large number of questions always raises the principle of operation of the apparatus.

The product is poured into the storage hopper, after which it is fed into the dispenser, where the required doses are measured and, further, the package is formed.

Features that you should pay attention to are the productivity of the device (number of packs per minute), easy reconfiguration to a different package size, and a different dose of the product - these are the points that will allow the device to be universal.

Profitability and high productivity are achieved in automatic devices.

That's all the main points in the production of roasted sunflower seeds. Whatever equipment you choose, this type of production always remains highly profitable.

In addition to our own production, it is always possible to provide packaging services using existing equipment, which is also a separate line of business.

The line is easily reoriented to the production of other products, such as frying and packaging of any nuts, packaging of dried fruits, the production of dry mashed potatoes, packaging of spices, food concentrates and much more.

Like any kind of snacks, seeds are in high demand. But, unlike other representatives of this product (chips or crackers), they have a wider target audience.

This popularity is due to the following product features:

• no age restrictions - seeds are consumed by children, middle-aged and older people;
• no restrictions on the place of use - at home, on the street, indoors;
• practical absence of harmful effects on the human body with moderate use of the product.

In addition, sunflower seeds are the most valuable nutritional product because they contain vitamins A, B, D, E, magnesium, zinc, and unsaturated fatty acids. Their use in food reduces the level of cholesterol in the blood; improves the condition of the hair, accelerates the regeneration of the skin, increases appetite, has a calming effect on the nervous system and helps to cope with smoking cessation.

Of the features of the activity, it is worth noting the following:

• availability of raw materials and their low cost;
• inexpensive;
• fast return on investment.

The further prospect of development is very tempting: the ovens used in production can be reconfigured for roasting pumpkin seeds, peanuts, coffee beans, etc. By purchasing additional equipment for separating, peeling and cleaning seeds, it is possible to produce sunflower kernels. Also in the future, it is possible to produce butter, margarine, fodder cake, drying oil, halva and much, much more.

All of the above combined makes the production of roasted sunflower seeds quite attractive and profitable business

Consumers and sales

Potential wholesale consumers of fried packaged sunflower seeds:

• large retail chains;
• small convenience stores;
• stalls, kiosks;
• distributors and wholesalers.

However, it is worth noting enough high competition in this segment of the economy, which requires careful planning of measures to expand sales channels.

So, manufacturers sometimes have to resort to non-standard ways to increase sales: they put various surprises in a package with seeds or supplement the product with a bag of salt; use unusual distribution channels such as print kiosks and movie theaters (as an alternative to popcorn); promote goods at mass events - beer festivals, football matches; make unusual packaging, for example, in the form of a double glass, one of which is for the husk; produce products under the brand name of local celebrities (football teams, sports clubs etc.).

Range

Packaged roasted seeds on the market can be classified as follows:

• according to the degree of roasting - fried and dried;
• by calibration - uncalibrated, calibrated (the optimal caliber for roasted seeds is 38-40);
• by size - large, medium, small;
• according to the presence of pollution and additional inclusions (peel, fragments of flowers) - with associated garbage and selected (calibrated, extra clean);
• by the presence of the peel - unpeeled and peeled (kernel);
• according to the presence of salt - salted and unsalted;
• by packaging volume - as a rule, these are packages weighing from 40 to 300 grams;
• according to the type of sunflower - classic black seeds and white, so-called Turkish.

Required equipment

The main equipment for the production of roasted seeds includes the following plants:

The above equipment can be purchased separately, but the best and cheapest option would be purchase of a finished production line.

Equipment overview

At present, the market presents a large number of seed production lines. Separately, it is worth noting the Miass plant of packaging equipment, which produces lines of various productivity and degree of automation.

So, a mini-line based on an electric oven with a capacity of 60 to 100 kg / h, on which seeds are roasted and packed, includes a vat-type roaster, a cooling-cleaning machine, a U-01 series 90 filling and packaging semiautomatic device (complete set “ quick start”, manufacturer LLC “MAKIZ-Vostok”). Washing and drying is done by hand, you need to buy a calibration machine separately.

A fully equipped, maximally automated seed frying line of higher productivity, additionally equipped with a seed washing kit, a conveyor for reloading hot seeds, a U-03 series 55 filling and packaging machine, version 21, a compressor with an air preparation system, a loading conveyor, bunker-feeder, conveyor for unloading packages (complete set "business").

With similar performance, these lines differ in the degree of automation and completeness. To start, it is optimal to buy the "Quick Start" line, and to expand production, the "Business" line.

Feasibility study of the project

Under the condition of acquiring a “quick start” line, capital expenditures are required:

• set production equipment- 455 thousand rubles;
• equipment for calibration - 240 thousand rubles;
• expenses for adjustment, installation of equipment and training of personnel - 35 thousand rubles;
• preparation of a production facility (50 sq. m) - 50 thousand rubles;
• creation inventory(1 month) - 250 thousand rubles;
• other expenses - 50 thousand rubles.

In total, for the implementation of the project for the production of fried packaged seeds, 1,080 thousand rubles are needed. starting investments.

Calculation of revenue, profitability, payback

* Net profit calculated on the basis of the industry average profitability for this species activities.