Business plan for baking cakes. How to learn how to make cakes - a hobby for a sweet tooth with a creative approach

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The main advantage of the sweet business is its independence from the seasons, since the population celebrates birthdays, anniversaries and other celebrations throughout the year. However, a novice entrepreneur needs to take into account the specifics of these products, which are characterized by a short implementation period.

Therefore, the main attention should be paid to 100% sales of products, and the volume of cakes produced should be calculated with the utmost accuracy.

Overview of organizational moments

To organize a confectionery shop, an enterprise must be registered in accordance with legislative norms. In the case of planning large-scale activities (release from 2 types of products), it will be preferable to register a company with limited liability(OOO). It is through this organizational and legal form that it is much easier to cooperate with suppliers, conclude deals with other legal entities- future clients.

In the process of completing the documentation, the following OKVED codes should be provided:

• 15.81 - Production of bread and flour confectionery short-term storage.
• 51.36.4 Wholesale flour confectionery.

Before the first launch of the technological line, it will be useful for a novice businessman to familiarize himself with the requirements for products approved at the legislative level, namely, with the technological instruction for the production of cakes and pastries (9134 -003-45031498-04).

Compulsory Licensing confectionery business already cancelled. However, it is necessary to obtain a quality certificate for each type of finished product.

You should also be aware of the start production activities State Fire Supervision and SES. You need to be ready for the arrival of specialists who examine the confectionery shop for compliance with the approved conditions.

Registration trademark It is also an important step in the process of organizing a business. Thanks to it, you can develop your own logo, which will be displayed on the product packaging, in the documentation of the mini-factory and all kinds of signs. It is with his help that the product will become recognizable.

Cake production technology

What is more in the profession of a confectioner - crafts or arts? It is rather difficult to give a definite answer to this question. Raw materials require careful storage and readiness for production. For different types dough requires flour with different gluten content. It must be sifted and freed from foreign objects. The upper layers of the oil are carefully cleaned. Sugar is crushed and turned into powdered sugar, nuts are also crushed.

The production of cakes consists of three stages:

• preparation of the basis of baked semi-finished products;
• production of finishing semi-finished products;
• finished product finishing.

All cakes are distinguished by their basis - a baked semi-finished product ( biscuit, custard, puff, sand, etc.) Consider an example of making a biscuit dough. Eggs (thawed melange) and sugar are beaten (about 40 minutes).

Then add flour and knead. If not just a mixer is used, but specialized equipment with pressure, then this process can take about 8 minutes. Next, flour is loaded, and the dough kneading continues. The finished dough is fed into the molds through the dispenser. This technological method ensures good saturation of the dough with air bubbles.

The biscuit turns out tender with uniform porosity. After exposure of the semi-finished product, it is cut into 2 or 3 layers.

The baked semi-finished product is soaked in sugar syrup. According to the recipe, wine and various essences can be added to it.

Cream is one of the most important finishing semi-finished products, it is whipped in special mixers.

The peeled butter is cut into shavings, then it is whipped with the addition of milk-sugar syrup, vanilla powder and cognac.

Butter cream is considered ready when it easily slides off the shoulder blade. Adding cocoa powder to it turns the cream into chocolate.

After gluing the biscuits with syrup, it is smeared with cream. Then a pattern can be applied to the cake. In liquid form, jelly is used to glaze cakes, and from chilled it is used to form decorations of any kind ( grapes, cherries and currants).

Biscuit crumb is also a necessary finishing element; it is prepared from scraps of baked semi-finished products. Candied fruits, jam and fruits glazed in jelly can also be used to decorate cakes.

The airy soufflé cake has a different recipe. The dough, consisting of chilled proteins, powdered sugar and vanillin, is beaten in a mixer with a vertical whisk. No flour is needed for this test. In the process of whipping, nuts are gradually added. Souffle semi-finished product is fragile, creaming occurs immediately after baking. Next, the cake is decorated, sprinkled with crumbs.

A distinctive feature of semi-finished products from shortcrust pastry is the simultaneous mixing of all its components for 20-30 minutes: butter, sugar, soda, salt, eggs and rum essence.

Flour is added last, and kneading lasts 1-2 minutes. For a shortbread semi-finished product, the quality of flour is of great importance. The dough is rolled out into thin layers and baked. The layers are layered with cream, and the surface of the cake is decorated.

The puff semi-finished product is made as follows: butter is pre-mixed with flour in a ratio of 10:1 and cooled. The dough is kneaded separately, it includes water, flour, eggs, salt, citric acid.

Butter is wrapped in an envelope of rested dough and rolled out. For this recipe, it is preferable to choose flour with a high gluten content. In this case, the dough will be characterized by elasticity, elasticity, it perfectly tolerates rolling.

As a result of 4-fold rolling, 256 layers of dough are formed. After each rolling, the dough should rest. In order to avoid swelling of the dough during baking, it is pricked. The baked semi-finished product is ready for further finishing. The cake can be decorated with fruits and cream.

To decorate cakes, confectionery combs, cornets (cone-shaped paper tubes) and bags with a set of tubes (metal or plastic) are used.

Business plan for the production of cakes

1. Selection of premises and implementation of necessary repairs

For production shop suitable room with a total area of ​​about 200 square meters. It would be preferable to make a choice in favor of empty factories or workshops. In the planning process repair work the requirements of sanitary and epidemiological control, which were developed for the confectionery industry, should be taken into account.

Depending on the expected scale of activity, the power of ventilation and lighting, the number of amenity rooms for workers, warehouses, etc. vary.

Before starting the first production line, it is necessary to notify the local SES. The inspectors will issue permits for commissioning the shop. There will also be an agreement on the range of the finished product and its quality control.

2. The stage of completing the confectionery shop

The average cost of one confectionery line, which includes an oven of medium power, is 2,500,000 rubles.

Installation and commissioning of equipment is often carried out by the supplier free of charge. A quarter of this amount is for the oven. The remaining cash will have to be spent on a production line and a variety of optional equipment (hairpins, mixers, pastry guns, nozzles for them, etc.).

Before the direct purchase of equipment, it is recommended to preliminarily agree on the assortment list of the manufactured product. It will be quite difficult to do without an experienced technologist in this matter. However, in this case, the production line will meet all the requirements. The stage of completing the workshop also includes the purchase of packaging and consumables.

3. Product mix planning

In the process of developing an assortment for the confectionery industry, special attention must be paid to quality, not quantity. So, in the case of making about 20-30 types of cakes, it will be quite difficult for a novice entrepreneur to achieve 100% sales. Especially if you take into account unrecognizability trademark potential consumers.

Also, you should not save on the quality of raw materials and follow the production technology. Otherwise, a tasteless cake can become the main prerequisite for unprofitable activities and bankruptcy.

4. We hire workers

The staffing of a mini cake factory should look like this:

• director - 14,000 rubles;
• technologist - 11,000 rubles;
• sales manager - 10,000 rubles;
• laboratory assistant - 8,000 rubles;
• 4 auxiliary workers (confectioners, bakers) - 7,000 rubles each;

Total payroll - 71,000 rubles.

5. We purchase raw materials

The raw materials for making cakes are flour, sugar, eggs, butter, milk, salt, nuts, etc. For the manufacture of 250 kg of finished products (313 pieces of cakes of 800 grams each), it is necessary to purchase initial ingredients for a total of 190,000 rubles.

6. Equipment for the production of cakes

Equipment for the production of cakes will consist of the following components:

• production line - 2,500,000 rubles.
• equipment for making boxes for cakes - 450,000 rubles;
• refrigeration equipment - 100,000 rubles.
• Total capital costs: 3,050,000 rubles.

Rice. Production Line

Rice. Cake packaging

Determine the cost of 1 kilogram of cake:

• Flour - 26.5% (10 rubles / kg) - 265 rubles;
• Sugar - 10% (30 rubles / kg) - 300 rubles;
• Eggs - 20% (28 rubles / 10 pieces) - 560 rubles;
• Oil - 16% (400 rubles / kg) - 6400 rubles;
• Milk - 13% (23 rubles / kg) - 299 rubles;
• Nuts - 5% (132 rubles / kg) - 660 rubles;
• Cocoa - 4% (110 rubles / kg) - 440 rubles;
• Chocolate - 3% (90 rubles / kg) - 270 rubles;
• Candied fruits - 2% (120 rubles / kg) - 240 rubles;
• Salt - 0.5% (4 rubles / kg) - 2 rubles.

The total cost of 1 kilogram of cake is 94.36 rubles.

The planned output of finished products is 250 kg weekly (5 work shifts).

In one shift, 50 kg of cakes will be produced - 63 packages of 800 grams.

Accordingly, the monthly output will be 1100 kg - 1375 cakes of 800 grams.

Fixed costs consist of the following items:

• FOT - 71,000 rubles.
• Payment of utilities - 10,000 rubles;
• Rent - 13,000 rubles;
• Cake packaging - 5,000 rubles;
• Other expenses (unscheduled repairs, advertising costs, etc.) - 8,000 rubles.

Total fixed costs- 107,000 rubles.

Full cost \u003d Production per shift x Cost of 1 kg of products x Number of working days \u003d 32 kg x 94.36 rubles. x 22 days = 66,429 rubles.

Gross income \u003d Production per shift x Retail value of 1 kg x Number of working days \u003d 50 kg x 250 rubles. x 22 days = 275,000 rubles.

Based on the above data, the business plan for the confectionery production of cakes will look like this:

• Gross income - 275,000 rubles;
• Cost price - 66,429 rubles;
• Sales income - 208,571 rubles;
• Fixed costs - 107,000 rubles;
• Profit before tax - 101,571 rubles;
• Net profit - 86,335 rubles;
• Return on sales (net profit/revenue) – 31.4%.

It is noteworthy that the calculations were made only for a variety of biscuit cakes. In the case of expanding the range and using a different recipe, the profitability indicator may vary. Based on the above calculations, subject to a competent organization of sales of products and the use of production capacities of at least 50%, there is a real opportunity to recoup capital investments within 2 years.

Sales of finished confectionery products

At first, it is preferable to start organizing the sale of cakes from retail outlets. The consumer will see the products in supermarkets and on the shelves of small grocery stores, which in turn will contribute to recognition.

With the growth of sales volumes, it will be possible to safely switch to network retail ( retail wholesale scale - retail) using a branded commercial equipment, expanding the range (for example, the production of cakes, etc.).

It will be useful for a novice businessman to know the basic subtleties of working with supermarkets. Their conditions are deferred payment (at least 30 days), as well as the return of expired products. You will also need a certain amount of payment for introducing a trademark into the network.

In case of low sales of cakes, it can be taken out of retail circulation. However, for some enterprises it will be enough to cooperate with only one trading network, the sale of products in which allows you to download production capacity from 50% to 100%.

* Calculations use average data for Russia

30 000₽

Starting investments

200 - 300%

Product markup

1 month

Payback period

From 10 000 rub.

Baking cakes to order is a great business idea for moms on maternity leave, as well as everyone who loves to cook beautifully and tasty. In this article, we decided to answer the main questions of beginner cake makers and give them an incentive to act.

There are many attractive moments in baking cakes to order. Firstly, a cake is an indispensable attribute of birthdays, anniversaries and weddings, an off-season hero of any holiday or celebration. Secondly, baking cakes can be organized even in your own kitchen, since most housewives already have everything you need for baking. Thirdly, baking cakes is creativity, and creativity helps us express ourselves, develop, and finally feel needed by society, giving something of our own to others and getting something in return. We won’t reveal much truth, but the only thing that is required of you in order to start your cake business is to correctly channel your culinary passion and creative fuse in the right direction.

Equipment. Conducting a kitchen audit

Let's start with the equipment. If you are not a stranger to the kitchen, you can breathe a sigh of relief. For baking cakes, you already have everything (well, almost everything). You can, of course, be tempted by professional units and spend a lot of money on some pastry oven, or you can just look at the kitchen shelves and see what is on them.

For example, you already have a stove and an oven, and among the kitchen utensils there will surely be bowls for kneading dough, a mixer, pots, knives and more. Most likely, you will have to buy only specific things - molds, irons, tools for mastic, dyes. Don't forget that almost everything can be saved. For example, molds can be bought second-hand from grandmothers in secondary markets, and instead of tools for working with mastic, it’s perfect baby set for modeling from plasticine and even a manicure set. In order for you not to forget anything, here is a complete (but not strictly mandatory) inventory list with approximate prices.

Cake baking equipment*

Equipment	Amount, rub.
Pot set
Set of bowls for kneading dough
Mixer and whisk for whipping proteins and grinding yolks with sugar
Kitchen scales and measuring utensils (beaker)
Set of baking dishes
Kitchen knives + knife-string for cutting cakes
Cutting boards
Pizza knife for cutting cakes of different diameters and removing excess mastic
Sieve for sifting flour, starch, cocoa
Rolling pin for rolling cakes and mastic
Silicone stirring/leveling spatula
Confectionery spatula
Culinary brushes for greasing pastries
Baking paper for lining the bottom of the pan
Turntable for leveling the cake
Iron for mastic
Cake Decorating Tools
Plastic and metal molds for jewelry
Pastry plunger set
Curb cuts for mastic
Tongs for mastic
A set of tools for working with mastic
Texture (curly) rolling pin
Silicone mold set
Mats for forming and drying products from mastic
Wire for flowers and stamens from mastic (aka floristic)
Pastry bags and nozzles
Food coloring set (powder, gel, pearl, shimmer, etc.)
Food markers

* the prices of the relevant products are taken from online stores, the data is current as of October 2017

As you can see, even with the complete absence of all this, you can easily meet 30 thousand rubles. If funds allow, you can automate the process somewhat by buying, for example, a dough mixer or a food processor, but then investments can increase two to three times. Much of the list can be purchased at hardware stores, utensils stores or large supermarkets, and for inventory for working with mastic, you can look at specialized stores for lovers of home baking or order everything through Aliexpress and online confectionery stores. How to find such stores, we think, no need to explain - Google will help you. As for the ingredients, everything that has a long shelf life (flour, sugar, etc.) is best purchased in bulk at wholesale depots. Perishable products are best purchased directly on order.

Mastery. How to become a baker “from God”

Your first task is to learn how to cook cakes well and tasty. If earlier confectionery recipes could be passed down from generation to generation, and everyone could not learn sweet secrets, today this knowledge is publicly available. Confectionery art is taught both in the format of schools and in the format of individual lessons. Group course offers usually start from 1500 RUB. per person, individual ones are 3-4 times more expensive. For those who dream of attending master classes from professionals, but cannot afford a live presence, there are online confectionery schools. It is interesting that today students of remote courses are no longer invited to be just passive observers. The mentors give them homework take notes, answer questions. There are also disadvantages. We must not forget that for such teachers master classes are, of course, business. Therefore, there is a risk that you will sign up for some basic course for 6 thousand rubles, but then you will be told that it would be stupid to miss the last opportunity to attend the best and most in-depth confectionery course for only 60 thousand rubles.

The most budgetary and easiest option is to surf the Internet and start learning everything yourself, because necessary information is in the public domain. Read a recipe or watch a video and repeat after someone who has already succeeded ... What could be easier? There are some excellent pastry channels on video hosting sites like YouTube, where they teach how to cook cakes step by step and at a fairly high level. Even watching a couple of videos a day, but doing it constantly, you can gradually answer yourself many questions that arose at the beginning. Some of the most popular video channels on this topic are I-TORTodel by Victoria Igamberdieva, Cooking Secrets by Swetlana L.k., Fine Cakes, Cakes StepByStep. You can also be inspired by an example or take an interest in cooking experience from simple mothers on maternity leave who have achieved success and turned their hobby into a mini-business. Also useful information can be found: on the website russianfood.com (more than 3200 cake recipes), eda.ru (almost 1000 cake recipes), 1000.menu (about 850 recipes), kuharka.ru (almost 600 tips and recipes for decorating cakes, desserts and pastries ), lovelytutorials.com (a collection of master classes on decorating cakes from different confectioners), foto-receptik.ru (275 mastic cake recipes), povarenok.ru (75 mastic cake recipes).

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the wisdom in baking cakes for free and on your own only if you have the desire and ability to self-organize. It is best if you conduct the first experiments on your home, slowly and step by step honing your skills. Do not rush to immediately sell without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more firewood, but let no one except the closest people know about it. Oh yeah, don't forget to take pictures of successful attempts. They will come in handy for your portfolio.

Cost price. How to calculate the price of a cake

For baking to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a margin that will allow you to extract the desired profit. In simple terms, the cost of a cake is the cost of all the ingredients included in it + the price of packaging and other consumables. To calculate the cost, you will need to know the number of ingredients. The inconvenience is that you will need to transfer many ingredients from teaspoons, tablespoons and faceted glasses to grams and kilograms. To make calculations easier, keep translation tables close by, like this one:

There are a lot of similar tables on the Internet, translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without dishes, do not forget to subtract the weight of the dishes from the resulting figure. Also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

Ready-made ideas for your business

How much do you charge for your cakes? Experienced cake makers advise boldly multiplying the cost by 2-3 times (markup 200-300%). That is, if the cost of a conditional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your work, which should also be rewarded. The second criterion when setting the price is the price of competitors. The price should not be higher than other cake makers.

How to calculate profit? What do you want? 30 thousand rubles a month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. It's elementary math Primary School. Of course, all cakes will be of different sizes, weights, and costs, but sketch rough plan- it's a simple matter. As a rule, most often private traders order cakes weighing 2 kg or more. You can't earn much in the production of cakes and mini-cakes.

Competition. What kind of cake to surprise the sophisticated

"Households". They “sit at home in their kitchen and try to bake to order”.... “They don’t have a health book, they don’t have special equipment.” This is “lack of any control over the production process” ... Some seasoned confectioners, whose interviews can be found on the net, in their own words can demotivate you. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery and make money on it. He is not even very versed in catering, does not know the norms of SanPiN and does not have a network of pastry shops behind him. To figure out how to stand out, you need to do two things. The first is to see what offers are available in your city. The second is to see what offers are not available in your city yet. You should pay attention not to the assortment of large confectioneries (although knowing their cakes and prices will not hurt either), but to what private traders offer. Best to search through social networks. A simple query with the word "cakes" and the name of your city will give you a lot of food for thought. For example, the query “Moscow cakes” on the Vkontakte social network gives 1838 answers, “Krasnodar cakes” - 414 answers, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such a beating! Probably half of these groups are dead. Their number well illustrates the number of failed attempts to start a business. See what quality is offered in the largest and most active groups: this is what you should strive for. Here, at the same time, you can see the methods of doing business on social networks, but more on that later. Please note that no one offers ordinary Napoleons and sour cream to order. Most often, these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons ...

No matter how unfortunate it is for you, but all the ideas for cakes have already been invented. On the one hand, this is good - there are many examples for inspiration. Here, by the way, is a good selection with 300 ideas for decorating cakes from the 1000 Ideas portal. On the other hand, you can't invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase "cake in the form of ..." and then substitute any words that come to your mind: "piano", "iron", "elephant" and so on. Whatever request you make, all the cakes have already been invented by someone. Moreover, the features of the cake business are such that the client himself sometimes acts as the main creative inventor, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same and no other. Here we are gradually approaching the fact that the idea itself does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hand on cooking cakes for your family, start moving on to acquaintances and friends. Surely by this time recipes and photos that you are not ashamed to show will appear in your portfolio. Be sure to create a group or page on Vkontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters, inspiring ideas. Try to lead communities not too banal - people like a lively approach, lively emotions, watching the process. Remember that the main thing is your customers, so set up phone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will realize that social networks can be your launching pad for much more. Many cake makers through social networks are beginning to gather an audience for their own master classes, hold promotions with free tasting, upload educational videos, and hold contests with reposts. Remember that in the name of your accounts you must definitely use the word “cakes”, “cakes to order” and so on, so that you are sure to be found when searching.

Pay close attention to the Instagram page. Up to 80% of your customers are likely to come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best pastry art Instagram accounts. As a rule, photos of food with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, background are also very important. Here is a good article on how to properly sell food through Instagram, from which you can get some useful ideas. Also, take a good look at the tips for designing Instagram profiles - a lot of articles have been written on this topic.

Ready-made ideas for your business

Many cake makers decide that the most important thing in the beginning is to create your website. And it is desirable that the design of the site looks richer and more expensive. But this step should be taken only after considering the consequences well. Otherwise, there is a risk of getting what the majority gets - a lot of money spent, a slanting-crooked page that Yandex and Google bypass (and therefore your customers don’t see), periodic blocking and a whole set of hitherto unfamiliar technical problems, that distract you from your main occupation.

Secondly, in the psychology of people, a site is something more than just a set of pictures. This is your official representation, a kind of administration, the demand from which is increased. The site, as a rule, is started by those stores that have already acquired their own identity and somehow stand out from competitors, have well-established mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of delicious cakes and a designer interior style, the customer comes to your house for an order and sees stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be justified.

If you already have something to brag about, then another matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish faces satisfied customers, their wonderful feedback on their work and so on. In the meantime - gain experience, collect photos of your creations, reviews of those who have tried them, develop, but don't start a website.

Underwater rocks. You are hard, the share of the cake maker

Baking cakes is not without a fly in the ointment. The most common complaint of those who have started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfillment of orders with the parallel upbringing of the child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to the kindergarten or to sections and circles. Legs begin to hurt, nerves fail, patience bursts.

And it also happens that demand has gone, orders have gone, and not only there is no time to fulfill them, but also knowledge, it turns out, is somehow not enough. Orders are filled in a hurry at night, and a person suddenly finds himself spending several hours leveling a cake, which he could do much faster if he just knew how. Tortodel suddenly discovers that there is no time to study, and there is not much time. Cakes come out slanting, and the client is dissatisfied with the result. Time is generally a headache for everyone who makes cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to take orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss return conditions with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning nails, hands, teeth, and so on. Wear gloves, meet the customer in a cap or with collected hair, keep the kitchen, apartment and bathrooms clean, where the client can go, taking your finished order. Avoid situations where pets roam freely near orders. The client may be put off by this.

Ready-made ideas for your business

Another pitfall is scammers. Unfortunately, your activity on social networks will certainly not go unnoticed. One way to get divorced is this. A client enters your group and leaves an order on your wall. While you are not online, a scammer immediately answers the customer on your behalf in private messages - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, the scammer immediately disappears. Then the dissatisfied client writes in all publics that your community scammed him for money, and you are a scammer. Warn potential customers about such cases and clearly indicate who exactly you need to contact to complete the order. Also, never forget to watermark your photos so they don't get stolen.

IP opening. A little about the fears of “torto-makers”

One of the debatable questions among beginner cake makers is whether or not it is worth opening your own IP, officially registering a business and paying taxes to the state? From a legal point of view, of course, this is necessary. But in practice, most home bakers turn a blind eye to the formalities. Until a decent customer base has been built up and there is no stable sales volume, no one usually bothers with registration. Of course, one can easily succumb to fears while reading legal advice. Up to the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability arises for tax evasion on an especially large scale, and it is rather difficult to prove this. Here you need a law enforcement officer to make a test purchase for a large amount or to prove that you received large incomes. And secondly, excuse me for being so direct, nobody needs you with your cakes. You can verify this if you open any news aggregator and see exactly who is being fined for illegal business activities under Article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit antifreeze from the garage. Sometimes raids are organized along the embankments and parks, from where they drive any illegal trade of an unsightly appearance, flea markets, or, for example, hookah workers who sell hookahs from the floor. In a word, trouble awaits those who either sell "opium for the people" or simply an eyesore to the authorities.

Now imagine what will happen if the state massively starts hunting for maternity moms quietly selling cakes? At the same time, they bring up a couple of small noisy creatures, preparing dinners for their husbands, keeping the household. Yes, nothing but a people's revolution, which will begin with Malakhov's programs. The only option where you can run into a real problem is this. Some client will really suffer from your cake, for example, get seriously poisoned and write an evil statement to the police. Then a test may come to you. And he will fine you ... in the amount of 500 to 2000 rubles (administrative responsibility). Of course, accidents still occur, no one is immune from them. For example, one of your competitors can send you a check, from which you take customers away with your cakes. You can find out how such checks are carried out in practice and what you need to be prepared for.

think about more serious business worth it if you, at a minimum, bought an additional refrigerator, hired “extra hands” and experience acute crowding in the room, which clearly does not correspond to the level of your ambitions and income. Then you can already open an individual entrepreneur, look for a room for your own outlet or a mini-workshop, purchase new equipment, expand the sales market. The ideal option is to combine streaming production with the production of products to order. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments in the amount of 500 thousand rubles.

This business is not a business, but "self-employment". When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very sensitive to the source material! If the recipe says "animal oil", then it must be oil good quality. After all, not always "animal oil" - "animal". At dairy plants, other products, mainly of plant origin, are added to it to reduce costs (coconut and palm oil at best). And so in everything! At the same time, you need to understand that a tough approach to the quality of raw materials has the other side of the coin - an increase in the cost of the finished product. Balancing it is almost impossible. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. On home equipment, it is impossible to reach ... conditionally "industrial volumes" of production, in other words, to a decent income. That's what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of “orders” will be “jumping” in nature, and a permanent customer base is created over the years. Therefore ... maybe it makes sense to add something different with elements of meat to the sweet? Scientifically, this is called "diversifying the assortment."

4. When designing this business, special attention should be paid to the problems of “transportation” of finished products. Sometimes it's costly, sometimes it's not.

5. And the last, the so-called "illegal business". In fact, it is desirable to do everything in order not to fall under the "radar of the state", but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but ... one must always be on the alert. It is necessary to consult with a lawyer in advance how to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not arise. In the meantime, we have ... Friends - everything, the rest - the law!

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Many women, looking for a business at home, come to the conclusion that they can cook various pastries to order. Most often it turns out that the most profitable business for this is cakes to order. Not a single holiday is complete without the main dessert. And if the cake is made specifically for the event, then the holiday becomes doubly pleasant. Therefore, today the cake business is not only popular, but in great demand, especially in large cities.

Starting a business

The advantage of a business is that you can start production at home, with virtually no investment. As a rule, every housewife has everything necessary for baking in the kitchen, so making it to order is not difficult. Cake recipes can be found online for every taste and preference. If you doubt your skills, you can take specialized courses or watch training videos on the Internet, which are also many.

But, when you start baking at home, do not forget to take good and high-quality photographs of each of your creations. This will help over time to create a catalog with examples of work, which will greatly help in finding and retaining customers.

Organization of production

As a rule, home production is started without special registrations. Until you have formed your own client base, production is not put on stream, it makes no sense to register an enterprise, deduct all the necessary payments without real income. Subsequently, when your pastries are popular, customers will go regular, it is worth registering an individual entrepreneur.

Then you will have to issue a health book for yourself and undergo a medical examination every six months. You will also need sanitary and hygienic conclusions for the premises, equipment with which baking will be prepared.

Over time, you can expand production and rent a small room. There may be several employees. Also, the layout of the premises may include a small hall for receiving customers, where they can get acquainted with the product catalog, decide on the order. Over time, it is possible to create and expand a network of such collection points or production workshops.

But it will take about 200 thousand rubles to open one such workshop. Therefore, just opening a business, many are limited to making orders at home.

Production calculations

If production is planned at home, you will need investments of no more than 15 thousand rubles. These funds will be required for the purchase of products, dyes, decorative elements, mastic, and other consumables. But the cost plan must also include additional costs for electricity, gas, water, which must be taken into account when calculating the cost of the order. Also, in the case of urgent orders, it is worth setting an additional margin. Be that as it may, the profitability that production demonstrates is kept at the level of 25%.

As a rule, baking a complex cake with an abundance of various decorations brings about 500 rubles. income. The price of the product for sale is 1.5-2 thousand rubles. If a multi-level cake is being prepared for a wedding celebration, then its cost may be higher. It all depends on the time and effort put into it. You also need to consider competition. As a rule, when starting a business, the price is offered somewhere 15% lower than that of competitors. It is better to plan the purchase of products in advance, to purchase consumables in bulk, taking into account subsequent orders.

Also, the cost plan should include printing services. If you give the order in a box, on which you stick a label indicating the ingredients, this will only increase customer loyalty to you. 100 such labels will cost about 1.5-3 thousand rubles. To save money, you can print them on your own printer.

An approximate cost plan for the first stage of work will look like this:

• products, packaging - 184 thousand rubles;
• flyers, Business Cards- 1 thousand rubles;
• stickers, accessories - 3 thousand rubles;
• promotions - 2 thousand rubles.

Finding Clients

As a rule, the first clients for such a business are sought among friends, acquaintances and relatives, who then recommend you to others. Having collected a certain catalog of finished products, you can go online with it - create pages on social networks, where you can post examples of work and take orders. Various thematic forums and free bulletin boards also work well. Usually, after a couple of months of actively searching for clients through the network, you can create a certain flow of clients. And this is without any additional investment in advertising.

The advantage of the business is that it is practically not subject to seasonality. The sales plan can be executed at any time of the year. In the summer it will be weddings, and in other seasons - birthdays, family holidays, corporate parties and more.

When there are too many customers, and you will not be able to keep up with the order plan, it's time to hire a few assistants. They can be taken both to help with the implementation of a specific cake, and for independent fulfillment of part of the orders. Do not forget that each assistant also needs to issue a sanitary book.

If your production plan includes the implementation of "serial" products, and not just custom-made cakes, you can sell it in supermarkets. But then you need to be able to accurately calculate the volume of production - cakes are a perishable product.

Cake sale advertisement

Good advertising is given by such a marketing step as a cake as a gift on the occasion of some kind of celebration. This move is very effective at the start of a business, when you still have your client base. Presenting such a cake at some kind of celebration, you should always have business cards with you. If the cake is really tasty, at least a couple of people will be interested in the opportunity to order something similar for themselves. And as practice shows, word of mouth in this business gives the maximum effect.

It's no secret that the most important decoration of any celebration is a delicious, fragrant, very beautiful, unusually decorated cake. It always arouses the admiration of guests and brings a special atmosphere to any holiday. Recently, people do not go to bakeries to order pastries. They are trying to directly contact some pastry chef who can prepare sweets for the celebration at home. After all, a cake cooked at home always turns out to be more tasty and beautiful. Anyone with the desire and culinary knowledge can do this business. In this article, we will tell you in detail how to start making cakes at home so that it brings a high income. We note right away that only purposeful, attentive and creative people who know how and love to cook sweets.

Features of the business in the production of cakes

It is very easy to start making custom cakes at home. On the early stages those who want to build a "sweet business" will not even need to register their entrepreneurial activity. It will be possible to deal with the issue of registering a private enterprise for the production of cakes to order when an extensive client base is formed. You can register a private enterprise for making cakes at home in tax office. But at the first stages of developing your business, we recommend that you first of all pay attention to other issues, namely:

1. Take culinary courses in the specialty "Pastry Art", attend several master classes from famous chefs who have devoted most of their lives to making cakes with their own hands. They will not only show you different techniques for making cakes and creams, but also instruct you. Even on the job, when you're already a sought-after homemade cake maker, don't stop learning as the art of confectionery is advancing rapidly. To do this, it is not necessary to spend money on buying books and culinary magazines, although this is only welcome, you can find many different instructive and informative videos of cake production on the Internet;
2. Create a portfolio of your pastry work to potential clients could see how you can cook and decorate a birthday cake. It is desirable to have many photos of different options for sweets for children's holiday, wedding, birthday, anniversary and so on. The absence of this material will alert potential customers and make them doubt that you are a qualified and experienced craftsman in making custom cakes;
3. Be sure to create several work pages for yourself on various social networks that will advertise your work to a huge number of Internet users. In addition, it is recommended to order a working bright personal website where you can publish up-to-date information for your customers;
4. Another very important point where to start making cakes is simply necessary - to study the market. The fact is that the production of pastries over the past few years has become the most popular. There may be several confectioners in your city who offer their services to people. You want to study what their cakes taste like, how they look, how much they cost in order to form a competitive advantage for yourself.

What could it be:

• Lower prices for sweets (approximately 15%);
• Unique author's decoration of cakes;
• An interesting system of discounts and promotions for regular customers and people who place a large order at once.

Establish contacts with employees of agencies for organizing celebrations. These people already have an established customer base. Offer them interesting conditions for cooperation so that they recommend you to their customers as a good home-made cake maker.

Scheme of confectionery production

Turn your kitchen into a realm of sweets. This issue must be approached with love - buy necessary equipment for the production of cakes, various decorations and other original nuances that will enchant people who first contact you with an order. The kitchen should smell of fresh pastries and the aromas of delicious coffee and tea. This room should be “saturated” with confectionery art and your soul.

These are all the main recommendations that it is advisable to consider before you start making custom cakes at home as a business. Keep in mind that it will take about 2-3 months to get clients. At first, there may be only 3-4 of them per month, but in the future, when they have already left feedback on your work, the number of customers will increase several times, and your income, accordingly, will increase significantly.

Advantages and disadvantages

Making cakes as a business has a lot of advantages:

• There is no need to make large financial investments, especially for those women who always have all the ingredients needed for baking in the house. If any money is needed, it will only be for kitchen equipment for making cakes at home, groceries, and utilities;
• You can work without leaving home. This is a great option for young mothers who are forced to be in maternity leave to take care of a child, and other people who, for various reasons, cannot officially work all day long away from home;
• You can develop and constantly learn new technologies for the production of cakes, while not looking up from work and household chores. The fact is that there are still many free niches in the modern confectionery market, there are few high-level professionals who can compete, so you can, without fear, offer your confectionery and put a good price on them;
• For a long time, making cakes at home for beginners can be done illegally (without registering your activity in state register private enterprises);
• A wide field of opportunities opens up before the master confectioner in order to show all his creative potential. At first, you can devote all your attention only to making children's cakes in order to develop your own author's style on them, and this is very much appreciated today.

As for the shortcomings of this one, it must be admitted that it has practically none. Small nuances that can cause difficulties in the process of business development include only:

• A small level of income at first;
• The need to keep the kitchen in perfect cleanliness all the time, which will take a lot of time. Remember that you are cooking for people who should not accidentally find something inedible or life-threatening in your cakes.

Equipment

As a rule, women who want to bake cakes to order already have everything they need to work at home. If you just fell in love with confectionery and decided to start making cakes at home, then you need to purchase dishes and some equipment (not necessarily professional - you can buy expensive high-level equipment when you become a successful entrepreneur). What exactly you might need:

• A combine for kneading dough and whipping cream (it would be nice if there were as many attachments as possible with this device);
• Confectionery molds for baking of different diameters and shapes;
• Trays for baking dough in the oven;
• Confectionery syringe or bag with all kinds of nozzles to create beautiful patterns;
• Culinary scales and a glass with measurements;
• Various bowls and pans (deep, wide);
• Wooden accessories for cutting dough (rolling pins and boards);
• Necessary tools for making mastic for cakes at home (we are talking about a silicone mat, stacks, irons);
• All kinds of knives for cutting cakes;
• Small inventory (corollas, brushes, spatulas, sieve).

Financial investments

If you are going to bake at home, then you don’t even have to draw up a business plan for making cakes. For start-up capital, you will need a maximum of 15,000 rubles. What will these funds be used for?

• For the purchase of products (as a rule, this happens after receiving the order, so that you know how much and what you may need in the process of making the cake);
• For the purchase of consumables (you need to immediately purchase everything you need for several orders in advance, so as not to waste time on this every time a client appears);
• On the packaging material (it must be plastic or cardboard box with a sticker of the list of ingredients that were used in the process of making the cake);
• To pay utility bills.

But, to make it easier for you to navigate in the early stages of developing your entrepreneurial activity, you can use our business plan for the production of cakes:

• Approximately 185,000 rubles per month will be spent on products and packaging of materials (taking into account that every day you will bake a cake, the cost of which is 600 rubles, and pack it for 60 rubles);
• For business cards and various flyers with promotions that need to be ordered at a printing house for advertising - 1000 rubles;
• Accessories and decorations for cakes (stands, decor elements) - 3000 rubles;
• Other miscellaneous expenses - 2000 rubles (this is money that may be needed for sudden needs to fulfill a special order).

Profit

Your profit will directly depend on the number of orders. Using an example, we will tell you how much you can earn by selling one honey cake with mastic, the weight of which is 2.5 kg:

To purchase products for biscuit cakes, you will need:

• 5 eggs - 45 rubles;
• 3 tablespoons of honey - 50 rubles;
• 2 teaspoons of soda - 4 rubles;
• One and a half glasses of sugar - 26 rubles;
• 5 glasses of flour - 40 rubles.

That is, for this entire list of ingredients you need to spend 225 rubles.

To purchase products for sour cream for soaking cakes, you will need to buy:

• 2 cups of sour cream - 95 rubles;
• 2 cups of sugar - 35 rubles.

Sour cream will cost 130 rubles.

To purchase ingredients for butter cream, you need:

• 200 g butter - 60 rubles;
• 1 glass of sugar - 15 rubles;
• 150 g of condensed milk - 45 rubles.

For an oil cream, you will need 120 rubles.

To prepare the mastic you need:

• A package of chewing marshmallows - 80 rubles;
• 300 g of powdered sugar - 120 rubles;
• 50 g butter - 20 rubles.

It will take you only 220 rubles for mastic.

Thus, the cost of the honey cake will be 700 rubles. To this amount, it would be correct to add another 100 rubles for all utilities spent. In total, it turns out - 800 rubles. You can sell such a cake for 1600-2000 rubles. That is, earnings from one cake will be equal to 800-1200 rubles. Imagine that you make 5 such culinary masterpieces a week. Your net income for 7 days it can be 4000-6000 rubles, and per month - 16000-20000 rubles.

Options for the sale of finished products

Your potential buyers will be absolutely all categories of people. If you bake cakes at home illegally, then you can sell your sweets via the Internet through your personal website and social networks.

When you come out for more high level work, that is, register an enterprise, you will be able to conclude agreements with shops, holiday agencies in order to sell your confectionery in this way.

Related videos Related videos

Product Advertising

Having decided for yourself that making cakes is The best way, you need to pay attention to the issue of self-promotion. Of course, as already established confectioners say, word of mouth works best. But it is pointless to rely on him at the very beginning of building a business, you will have to do the following so that they know about you and your skills:

• to advertise in the newspaper;
• Actively promote your services in social networks (you can create a thematic community and play a free cake in it once a month);
• Print beautiful business cards every 3-4 months in a printing house;
• Contact the management of special sites so that they also contain information about you (this service, of course, is paid);
• Regularly update the portfolio with photos of their confectionery products on a personal website and on pages in social networks.

Summarize. Since we live in a crisis and difficult time, everyone is concerned about the question: "?" One of the best options is baking cakes at home. You already know how to organize such a business, and in conclusion we want to give you a few useful tips How to create competitive advantages for yourself:

• Make exclusive cakes so that they don't look like those prepared by your colleagues. Customers appreciate inventive and creative confectioners who do not repeat the decorations created by someone, but strive to create a unique design of sweet pastries;
• Strive to make your cake not so much beautiful as delicious. If at least once you sell a “marriage” to the customer, then the whole career can end at once. Be sure to try to fulfill all the wishes of the client so that he will contact you more than once and comment positively on your work;

Probably, every woman thought about how to make money at home. Indeed, a home business allows housewives to make good profits and at the same time pay enough attention to their loved ones. I must say that it is not difficult to find a good business for profit. One has only to look at the best, which will allow you to become successful person. However, today we should talk about a business that every woman will like. So, in this article we will talk about how to make money on baking cakes at home.

Baking cakes at home as a business: Why choose such a business

Baking cakes at home is the perfect business for every woman who loves to bake delicious sweets. And if you don’t know where to start such a business, then you just need to read this article, which will help answer many questions.
The cake business is a lucrative business. And all because many modern parents want to give their child the best. And above all, it concerns food. Therefore, all modern mothers and fathers agree to pay money for delicious and natural homemade cakes. It follows that such a case may be profitable business, which is sure to bring good profits.

Where to begin

Baking cakes at home as a business is a responsible business that must be approached with great attention. To develop such a business, first of all, you need to select a competent team of professional confectioners. However, if you yourself plan to bake cakes, then the entire staff will consist of one person - that is, from yourself.

Like any other business, a business idea: baking cakes at home requires competent advertising campaign. After all, only in this case will the population learn about your talents and profitable services. I must say that advertising such a business will require a lot of time and effort. Therefore, the entrepreneur must thoroughly prepare for this moment.

For advertising, you will need a catalog with colorful photos of your best cakes. However, in order to photograph a significant number of photographs, you need to conduct a kind of "charity event". Such an event is recommended to be held: at school, kindergarten and in any public place. However, before holding the action, you need to coordinate all the details with the management of a particular institution. Success from such advertising will be guaranteed to everyone. After all, people will be able to appreciate your talent and taste your pastries in one. And this means that your business will definitely have first customers in the near future.

Business idea: baking cakes at home: Advertising

Business idea: baking cakes at home should definitely develop. Therefore, social networks and regional forums can be used to attract customers. On the Internet, you should post posts with an ad and colorful photos. Experts recommend making several thematic texts, each of which will talk about a specific pastry. For example, you can make a post about children's pastries or wedding cakes. At the same time, several colorful photographs must be attached to each ad.

In describing your sweet masterpieces, it is recommended to use the most colorful epithets. It must be remembered that such a business is a specific business that can be implemented only in your city. In addition, such a business is highly competitive. Therefore, photos of your sweet works are recommended to be accompanied by bright and exciting descriptions. And if you can’t do this, then you can turn to the help of an experienced copywriter.

Business idea: baking cakes at home: How to organize production

At first, orders for baking cakes can be relatively small. Therefore, you can bake cakes right in your own kitchen. In the future, you can, of course, find a place where cakes will be baked on a large scale. However, you do not need to pay the rent in advance. You need to understand whether or not a cake baking business is right for you.

If your business has just started to develop, then you will have to do all the work yourself. You will have to find orders, communicate with customers and even deal with the delivery of finished products. The process of delivering a cake can seem like a time consuming task. Therefore, customers should be negotiated about this. Maybe they can pick up their order themselves.

Procurement of products

Baking cakes at home is an expensive and time-consuming process. Therefore, in this case, it is necessary to draw up a competent business plan, with which you can track all the tasks. To meet the needs of customers and keep them satisfied, you will need to explore a wide "menu" and purchase a large number of different products and cake decorations.

One more detail should be noted. It turns out that almost all products will have to be given to the customer in their own dishes. Therefore, it is recommended to purchase more different plates and other containers.

In addition, you should definitely think about purchasing professional equipment that will whip creams and various biscuits. At the same time, it is important to choose reliable and powerful equipment that will not let you down at a crucial moment. For baking cakes, you should use only fresh products. Therefore, food supplies should be replenished daily.
When certain ideas about this business have been formed, you need to start boring and dreary calculations. It is recommended to make calculations even before the first sale of a sweet product.

So, your task is to find out how much each sweet product costs. I must say that the enterprises strictly calculate the price of each cake. In order to find out how much one kilogram of a sweet product costs, you need to make a calculation, which must include the cost of food and other expenses. These costs include: water, electricity and, of course, labor. It is also important to calculate how much the decoration of each cake will cost. For decoration, it is recommended to use special boxes and stickers, which are purchased in advance in special stores or ordered from local printing houses.

• So, when drawing up a business plan, you need to know the approximate costs.
• It is worth preparing 180 thousand rubles for the purchase of products.
• Approximately 6,000 rubles should be spent on advertising and design.

How to overtake competitors

It has already been said above that such a business is highly competitive in every city. However, there is no need to despair. After all, today there is an opportunity to overtake everyone right from the start and make your business profitable. It must be remembered that a client can only be attracted by a twist.

For example, for men it is worth offering massive cakes with significant applications. But for the female, you need to make cakes with some small details.

It would be nice to work with a children's theme. After all, many parents buy cakes mainly for their children. According to this confectioner, it is worth coming up with a fabulous and at the same time bright decor for children's cakes.

Baking cakes at home business plan: When you need to develop

As soon as yours goes uphill and a lot of regular customers are recruited, you need to think about expanding your business. After all, in the home kitchen it will be difficult to fulfill many orders.

So, it is important to choose a room with a large living area and with all the necessary communications. At the same time, the room must comply with all sanitary standards. It is also worth buying a large refrigerator in which everything will be stored. necessary products for baking.

Little tricks and how to attract new customers

If things are slowly going uphill for you. If you enjoy baking, then you need to heed some tips from the pros.

So, to attract new customers, it is possible if you put an attractive price on your products. It is worth saying that this moment must be taken with great responsibility. To do this, you should study the prices of your competitors and choose the ideal value.

It is recommended to increase the price of cakes gradually. And this should be done after an impressive client base has been collected. To make your business profitable, you need to stand out from the crowd. Therefore, the design of cakes should be made as beautiful and colorful as possible.

Attract customers with additional discounts and interesting bonuses. Therefore, it is recommended to pamper your customers with such offers.

It is also worth printing out business cards that you should leave in the most crowded places in your city.