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The name of the new company is no less important than the prestigious appearance for business man. It creates the first impression of the organization, a successful and memorable name increases the client base. Do not overestimate its importance - without quality, a suitable price and other components, the name itself will not make the enterprise popular.

However, postponing or taking lightly this issue not worth it, as this is one of the main parts of the PR-image of any company, which should be handled by people of appropriate qualifications, knowing the rules marketing and not devoid of creativity.

Types of names

Any enterprise can have one to six titles. But only one of them is compulsory– complete brand name in Russian . Based on the term, it becomes clear that this should be a full name containing the phrase "Society with Limited Liability”, written in Cyrillic, in compliance with the rules of the Russian language.

Also to full name there are a number of others requirements:

  • the mandatory name should not have English words, except in Russian transcription, foreign characters, some prefixes like "VIP";
  • it is not allowed to use obscene words or any word forms that discredit any part or social group the population, just as violating the rules of morality and ethics;
  • a prerequisite is uniqueness, that is, a company with such a name should not be in Rosreestr;
  • you can not insert the names of foreign countries;
  • without special permission, it is forbidden to use the word "Russia" and all derivative (single-root) words, as well as the names of subjects of the Russian Federation, settlements, authorities, the word "Federal" and other similar words.

Other than the official business name, other forms are optional and some of the requirements do not apply to them. Such an “alternative” may be an abbreviated name, a full name in English (subject to international standards) for the external market and abbreviated in English. A short name in any language of the peoples of Russia is allowed.

Legal aspects

Regulation of the activity of any organization takes place in accordance with the legislation of the Russian Federation. There is article 54 in the Civil Code, the content of which affects the name, location and legal address organizations. In addition, the fifth paragraph indicates that the full company name of the legal entity is indicated in founding document and in the Unified State Register of Legal Entities (EGRLE).

The name is officially approved by the enterprise at the time of state registration.

The uniqueness of the name is another prerequisite. However, at the time of the emergence of a legal entity, a repetition is not ruled out. You can verify the uniqueness using a special service available on the Internet, which is called the "search service in the Unified State Register of Legal Entities" at egrul.nalog.ru.

If two firms have exactly the same names and they are engaged in similar activities, the previously formed company may require a change of name from the second in court.

How to come up with a company name yourself

Anyone who decides to solve this problem on their own needs to rely on the rules of marketing, the Russian language and, of course, a creative approach.

What you need to keep in mind when choosing the name of your organization:

  1. Reflection of the scope of the company. If necessary, the name should indicate what exactly the company does or the product it produces, for example, Plumbing Planet.
  2. Internet Oriented. It's no secret that a person solves most of his problems through search engines. Therefore, you need to make sure that, for the corresponding query, the firm is high enough in the list of answers and does not have consonant (identical) names with firms in the same list.
  3. positive effect. The word (phrase) should evoke neutral or positive associations, without negativity and ambiguity.
  4. Ease. Make sure the name is easy to read, pronounce and remember. You should not go too far with abbreviations, few people want to contact the RPKZL company without knowing what it does.
  5. The absence of unnecessary hyperbole (exaggeration). It would be a mistake to call an average establishment a big word, especially if the essence does not match the name. These include "elite", "royal", "empire" and other similar epithets.
  6. The right combination of beautiful, one might say, fabulous words and pragmatism. In this case, much depends on the specific activity.
  7. No hint of more large organization . Many entrepreneurs sin this way by creating twins of large holdings with a consonant name in order to attract additional customers at the expense of the name of a senior competitor. At one time, the twins "Abibas", "Neike", "BucksstarsCoffee" were known. Beware of the craze introduced after Apple's success of using "i" at the beginning of a name to prevent something like "iBank" "iCoffee" or "iWheels" from coming out.

Suitable for most areas standard naming rules, which do not differ in rich imagination, but have already been tested by time:

  • names (own, relatives), folded syllables from names or surnames, with and without prepositions;
  • surname, in which the ending "-ov" changes to "-off" or a surname with the addition of "and K", "and Ko", "and partners";
  • activity/product abbreviations or made up of the first letters of various words;
  • geographical names (reservoir, mountains, street);
  • category of activity, types of services.

How to choose a name for your company, you can learn from this video.

Examples by field of activity

Suitable for organizations different names depending on the type of services provided and the scope. Below are examples of such names that can be considered successful.

  1. Trade. For a trading company, it is important to point out the wide choice, the quality of the product and, possibly, specific types of goods. Example: "Alliance" - speaks of a wide range, "Planet of Wallpaper" - about the sphere.
  2. Construction. The use of single-root words, professions, the use of objects will do. Example: "BigStroy", "Foreman", "New House".
  3. Transport, cargo transportation. In this area, speed, power and expeditionary component are important. Example: Fast and Furious, Outpost, Ural-Logistic.
  4. Public catering. The widest flight of fantasy and room for experimentation is provided specifically for enterprises. Catering. From the banal "At Maxim's" and "Georgian Dinner" to the direct "Rainbow of Taste", "Sweet Paradise" and "Wine City". The main condition is memorability and the absence of repulsive factors.
  5. Construction of oil and gas wells. A serious industry requires a serious campaign. The name should inspire confidence and reliability. Often there are such letter combinations as "gas", "oil", "oil", "tech", "resource". Example: "Sakha-Oil", "Gazbank" or "Producer".
  6. The medicine. Medical terms and words related to the industry will sound good. Example: " Medical Center Hippocrates”, “Clinic of Emergency Surgery”, “Vision+”.
  7. Consulting. Any firm advising on important legal issues should inspire confidence in one name, speak of involvement in the law and high level knowledge. Example: "Hand of Themis", "Partner", "Legal Adviser".
  8. Tourism. When people think of tourism, they think of sun, sea, flight and vacation. This is what the name of the travel agency should inspire. For international tours, English words are also not uncommon. If the company specializes in last minute deals, this must also be indicated. Example: "Fire tours", "AsiaFly", "Let's fly", "Open the Earth".
  9. car service. The most common prefix is ​​"Auto". If we are talking about a tire and wheel service, then the corresponding word is added. Example: "Altai-Auto", "Tires and wheels", "Siberian tuning".
  10. Furniture. Furniture production and sale is an expensive and important business, which means that the name plays important role. It should attract and speak of grandiosity and elitism, it is possible to use certain styles. Example: "Exclusive furniture", "Loft-Classic", "Sofa Empire".

For those looking for a relatively neutral and simple name, here is an alphabetical listing of some of the names:

Proper use of creativity

Often, in pursuit of originality and attracting attention, many companies fantasize about the topic of the name, sometimes coming to an amazing result. One of the toy stores for children's creativity regretted even two letters, calling itself "Y" LLC.

The Moscow supplier of sand and gravel did not even change the letter, creating a resounding Ooo LLC. The travel agency "A go away" seems to call with its name for incredible journeys and accomplishments. In Zelenograd, there are incredibly positive installers of engineering equipment working in LLC "EVERYTHING WILL BE COOL!!!".

Another innovative way name your entity by Feng Shui. According to this theory, the name should contain a vector of development, it should not be capacious (3-5 letters) and, preferably, start with a vowel.

Uniqueness and humor, of course, can attract a client base, but you need to be aware that humor is inappropriate in some areas, so be careful with it.

Popular questions

Is the name of the company inflected? Names may decline in a different way. The most popular is with the help of a generic word. For example: Organization "Invest" - organizations "Invest" - in the organization "Invest". Abbreviations, of course, do not decline.

Another option is by the main word in the title. Example: "Cellular Systems of the Caucasus" - no "Cellular Systems of the Caucasus". Thus, the name is inflected if it is not preceded by a generic word.

Are there naming services? Yes, and in free access. You can find more than one generator of names on the Internet for legal entities, projects and all that, if the founders do not want to do it themselves. As for the names of branches, products and other things, this should be done by the PR department of the organization.

Several ways to come up with a company name, you will learn from this video.

The name of the shipping company is short story about your business. Therefore, its choice must be approached responsibly, because the name can be crucial when choosing a business strategy.

First of all, proceed from the specialization of your company. Do you transport people, transport goods or provide taxi services? For example, for a taxi service, a mandatory criterion is an easy-to-remember name. And a company engaged in cargo transportation needs to focus on such advantages as reliability and fast, high-quality delivery.

In any case, the name should be easy to pronounce, stand out from competitors, and not be interpreted ambiguously or negatively.

Not sure you can handle it? Look at the competitors' businesses. Maybe this way you can find fresh, creative ideas and make the right decision faster.

Examples of names and logos of transport companies

Keywords in the niche:

transport, cargo transportation, transportation, trip, flight, transfer, countries, cities, delivery, quality.

How to create a good logo for a transport company?

If you already have a few naming ideas, start working on the logo and other necessary elements. corporate identity. Click "Create" and choose the result worthy of your business!

A name similar to the name of a competitor company. For example, there is a firm "EuroTrans" on the market, then you should by no means call yours "EuroTransport". In this case, your firms will certainly become confused and even accused of plagiarism. Be more original: "Full steam", "There - Here" or "Flight of the Bumblebee".

You can not use in the name of the company such words, the meanings of which distort its real activity. It also prohibits obscene language or language that means that the organization provides any obscene or scandalous services.

It is quite possible to use foreign words in company names. But in this case, you must remember that various languages it can have completely different meanings. For example, if you decide to name the transport vehicle “Nova” after the car of the same name, you should know that in Spanish, No-Va “does not go”. So the name is definitely not right for you.

If there are many competitors in your area, consider starting your company name with "A", "B" or "C", that is, no further than the first five letters of the alphabet. Why? It has been noticed that most often, a person, looking through the telephone directory in order to find the company he needs, calls the first few numbers. And if your company is "Fast Walkers", "Lucky" or "Lucky" there is a high probability that they will call you.

Names - jokes are also acceptable. Name your company, say, “Good Cloth”, “Ant”, “Caravan” or “Donkey” and give customers not only the quality of your services, but also good mood.

Related videos

Instruction

When opening a computer store, it is necessary to take into account a lot of subtleties and features: to establish work with suppliers, select and prepare premises, issue all permits, recruit and train staff, and much more. The purpose of all this is to establish stable sales and a growing turnover of the company. So, first of all, you need to interest customers and form a positive opinion about the new store. Here you can not do without competent marketing activities, including without the correct naming.

Before taking on the name of a computer store, you need to decide on the target audience. Try to understand and present your future customers. Will it be young, advanced people who are keenly interested in all the new products that appear? Or is it more like ordinary users who need machines to work at home with documents and surf the Internet?
A lot depends on the portrait of a potential client - after all, it is he who will evaluate the name of a computer store, and his interest and trust will depend on how attractive it will be for him.

Correctly naming a computer store is not so difficult. The main difficulty is to avoid repetitions and variations of the names of already existing companies.
Therefore, to begin with, make a list of the names of your competitors (based on the results of search queries, as an option). After that, you can start generating ideas. To do this, you can act in several scenarios:
- beat computer topics (remember as many computer-related words as possible - models, spare parts names, common slang expressions) and select the most vivid, capacious and understandable to a wide range of people from them;
- beat the service sector itself - buying equipment, helping people, training, transferring new knowledge, etc. Thematic verbs and verbal adjectives work well for these options.
Having decided on the name, do not forget to check how it sounds when pronounced aloud (after all, managers will have to introduce themselves on the phone) and decline.

Related videos

note

Using names already existing stores, You are infringing copyright.

Useful advice

Try to find original name- a thematic word that is on everyone's lips.

They say: "Whatever you call a ship, so it will float." When choosing the name of an accounting firm, you need to carefully weigh and analyze everything, since success has no small details. And the name of the company is serious marketing tool.

Instruction

When choosing a name, you need to type as many words as possible that characterize the chosen field of activity: accounting, audit, debit, credit, report, etc. Preferably above 60. Then combine different names, abbreviations, etc.

In the process of developing a name, the proposed name of the company through would not interfere, since now almost every company has its own website on the Internet. This will allow you to avoid matches and choose the domain name. After developing several options for the name, arrange a “focus group”: ask interested parties which of the names they like best.

Teach that the name should sound good, be easy to remember, not be too long, be different from the already existing brands(for this they can even be sued) and do not carry a negative meaning. It has become a common practice to name firms after the names of the founders. But this is advisable only when the name of its owner already has weight: in this case, the authority of a person extends to the company named by him. Phrases are also very popular, especially since they are remembered better than individual words.

With a lot of competition in the market, it is convenient to name the company with the letter "A". So it immediately hits the eye when you open a business directory or catalog. You can also take some sonorous foreign word. But there are not so many such common words, especially those related to the chosen activity. In addition, internationalism in names is appropriate when it is planned to enter international markets, and in accounting for this you need to know the intricacies of the tax legislation of other countries.

You can bind to the area where it is located, but this limits the space for its activities. In addition, the name should not imply that it is under the government. Since names using the words "parliamentary", "legislative", "state" will most likely be rejected during registration.

Sources:

  • names of accounting firms

When opening a new company, including a computer company, you need to come up with an organization that is resonant and memorable. This is one of the stages of company registration. The name of the company should carry a certain semantic load, at the same time combine originality and ease of pronunciation.

The name of the company is an important component of its success and image. The need for his choice appears along with the formation of a new business. Before anyone who wants to create their own business, the question arises: ? But even after its solution, many important tasks remain. One of them is the choice of a beautiful name for the LLC, which will bring success and prosperity to it. It should evoke positive emotions, easy to remember and have the resources to become a brand. Having come up with a good name for the company (construction, legal, furniture, or any other), the owner will create an intangible asset, which over time will begin to work for its creator and bring him income.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service brand that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass mind. This term can denote a name, sign, design, product, service for their identification from competitors' offers. It has a unique name and its own symbol.

Huge amounts of money are spent on the creation, improvement and distribution of brands, and the rights to use them become a source of large financial income, because almost every business founder is sure that a catchy logo and a successful name are one of the most reliable guarantees against failure in the competitive struggle. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to consider that it is formed as offer based on a clear positive image product, offering unique opportunities to meet the needs of the consumer.

Having come up with a good name for an LLC, it will be possible to save time at the stage of turning a small business into a large one. But if it is planned, for example, without development prospects throughout the country, then the requirements for the name can be slightly reduced and focused on general rules. It would be useful to organize a survey among potential clients and hear their opinion on the titles in the owner's suggestion list.

Advice A: A brand is not a product. The name should not describe its essence, characteristics, but only disclose, show its differences from similar offers of competitors.

Name the company in a way that embodies its value, creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as efforts are constantly made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name should have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the commodity situation at the time of creation. What are the principles for choosing the right brand? Let's consider them in more detail:

  1. It is necessary that it does not directly describe a product or service, because such a name should distinguish, not describe them (the latter function will be successfully performed by advertising, marketing, there is no need to duplicate this information in the title). In addition, a descriptive name limits the ability to promote it, especially if competitors start copying the product. Over time, this will lead to the transformation of the true trade name into a generic product (as is the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for the treatment, for example, ulcers are already being produced under various brands protected by a patent: Zantac, Tagamet.
  2. A successful company name may not be related to product characteristics (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
  3. When choosing a name, it is important to consider the time factor. Over time, the name should remain relevant. A list of examples of unsuccessful names: Radiola (from Latin the root of the word is translated as “heat”, and the product being sold is associated with household appliances that are not based on heating), EuropAssitance (indicates a close connection with a certain region and prevents distribution around the world), Sport 2000 (linking to a year makes the product seem old-fashioned), Silhouette (translated as "silhouette", now promoting the idea of ​​​​drinking yogurt for health benefits, not weight loss). This rule is especially relevant when choosing a name for LLCs selling technology-related products.
  4. The name should not interfere with the development in the international format. For example, Nike cannot be registered in some Arab countries, products American company Consumers sometimes confuse CGE with competitor's offerings - GE (General Electric).

Now, individual approaches to creating a brand name are especially popular: syllables from surnames, names of the founders, combining the creator’s surname with the prefix K °, off, displaying the product theme in the name without direct mention - compare drops for washing the nose based on Dolphin sea water and many others names that focused on the root aqua, the theme of the sea and merged together - Aquamaris, Aqualor, Morenazal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free "generators" of proposals, which give out a whole list of proposals. Another way out is to contact special agencies (they are engaged in naming, that is, they select good names), which will help to name the company correctly and beautifully, and offer creative ideas.

How to choose a business name that brings good luck?

Choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction, emotions. It is worth inventing those that will be understandable target audience. To confirm the success of a potential name, you can conduct a small survey among consumers.

When choosing a successful name for an LLC, first of all, you need to focus on the general principles of choice:

  1. The names of the company in the proposed list should not cause unpleasant, double-digit, confusing associations (the Vityaz flower shop, the Elena Prekrasnaya cafe).
  2. It does not have to contain information about the type of service or product. But it is imperative that the name is easy to pronounce and evokes positive emotions in the consumer.
  3. It is better to name the company in such a way that it does not feel tied to a geographical point. This will allow at any time to expand the development prospects without renaming.
  4. If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (Chevy Nova was not sold on the market South America because of the translation "does not go", subsequently the name of the model sold in this region was renamed).

What not to do:

  • call the enterprise (construction, furniture, legal) name, surname. There may be problems with a possible sale, personal negative associations of customers may form;
  • come up with a complex name or containing a negative meaning;
  • the name of the LLC should not be template based on hackneyed phrases;
  • in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of the company cannot contain even the abbreviated names of states, the official names of Russian federal bodies state power, bodies local government, public associations, contrary to public interests, principles of morality, humanity.

Unlike the brand name, the name of a company that does not claim to develop on a very large scale can reflect the type of activity (for example, "Breeze" is a company engaged in the production and repair of air conditioners). But here it is important to feel the edge. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservis). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: words can be included in the name of the organization Russian Federation, Russia and their derivatives, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and be different from the names of competing firms. You can beat an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create the original name of an LLC, you can focus on the following list of directions:

  • connection of parts of names and prefixes auto, trans - RusAl, AlRosa;
  • beat associations with the road, speed - Traektoria, Smart transportation;
  • use a metaphor (use in a figurative sense based on comparison, similarity) or beat a word, for example, Avis, that is, a bird;
  • come up with derivatives of "transport, express, speed";
  • use an abbreviation, for example, MTL (Management Transportation Logistics - Management Transportation Logistics);
  • come up with a new word (neologism).

In any case, the name of the company (construction, legal, furniture, etc.) should be so that the name is easy to pronounce, be euphonious, not interpreted ambiguously, and also not have a floating stress and negative associations in sound, sense, cause pleasant visual comparisons.

Construction company name - examples

Name of successful construction company should form in the minds of the consumer associations with reliability, comfort, and be easy to understand. Examples: Cozy House, RiMake, Domostroy, StroyService. It is necessary to avoid names that will be consonant with the names of competing firms, abbreviations. But in the name of the LLC, you can display the profile of work or services. Sample list: RegionStroy, StroyMaster, Safe House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMig, Build-ka, PoStroy), add a prefix (Derwold & Co). Recently, more and more company founders are opening their business online, but the importance of a correct and beautiful name does not change. building materials can be through ads, including online, on special sites.

Law firm name - examples

Name law firm must necessarily inspire confidence, confidence in competence, a sense of reliability. It is desirable that it is not long and well remembered, for example, "Right". Often the owners decide to combine parts of surnames or names, including foreign ones. Here is an example list: SayenkoKharenko, White&Case, Yukov, Khrenov & Partners, Spencer & Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

  • the name of the LLC should be sonorous, easy to perceive and pronounce;
  • it is desirable that the name of the law firm does not contain more than 3 words;
  • for work at home, it is best to come up with a name in Russian, it is possible in Latin, and only after that it is worth considering options in English;
  • when using neologisms (new words), it is desirable to attach a transcript, for example, in the company's slogan, in order to form positive associations and outline the scope of the company;
  • if the name consists of several words, it is necessary that their abbreviation be harmonious;
  • it is better not to use legal terms, they sound trite and almost all beaten;
  • if you use a common name, there may be problems with trademark registration.

The name of the law firm should be a mirror image of professionalism, personal values its owner, employees. It is also worth paying attention to the graphic design of the logo, colors.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on some aspects: style, luxury, leadership, comfort, all of which should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can beat the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStil or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Comfort Formula, Triumph, Residence, Soft Line, Furniture Formula. Another way out: add the prefix K °, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play around with the word a little: MebelYa, SoftZnak, Mebelius, Mebelion, or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or a name (Furniture from Petrov).

Names of accounting firms - examples

The name of such a company must be perceived positively, inspire confidence and indicate the solidity of the company. It is impossible to beat humorous names (for example, BUKA - AccountingConsultingAudit). The company should be named so that the name indicates the type of activity, creates a positive image (ExpertPlus, Garant, AuditService, Your accountant, Openwork, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can beat English words, prefixes, for example, Account (account), TaxOff.

Recently, abbreviations are often used - BOND ( Financial statements Tax Declarations), connect parts of the surname or names of the owners, of course, if the name turns out to be harmonious. Creating your own business, you can without problems. You need to register on the state portal, fill out the form using step by step instructions. Then a letter will be sent to the post office with the date when you can pick up the certificate at the tax office.

Frequently asked Questions

Consider the most common questions from users.

Is it possible to call a store the name of a cartoon (for example, Barboskins)?

A good name is the basis for building successful business. Its creation can be entrusted to a specialized company, but it’s really possible to do it yourself, of course, after studying the theory and some practical points. The choice of name must be approached responsibly, because if you make a mistake, this will negatively affect the image of the organization and profits.

Quite a few outlets named after cartoon characters, but not always under this legal basis. When choosing a name, it is important to first clarify whether copyright applies to it (according to Article 1259 of the Civil Code of the Russian Federation). It should be borne in mind that such objects also include processing of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, ideas, concepts and principles of implementation are not covered by copyright.

Important: if the entrepreneur decides to name the store by the name of the cartoon or the name of the character, it will be illegal, even if the copyright is not registered. But if the owner uses the plot of the cartoon and creates his own hero on its basis, there should be no complaints against him. But you cannot use the name of the character, cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of the store.

Where can I read about copyright? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information, practical advice is posted on legal forums, sites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the company name. The procedure and practical details are described in Art. 1474 of the Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents it is listed as " individual entrepreneur". But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to the already registered one, similar to it to the point of confusion, if entrepreneurs work in the same area.

To avoid unpleasant situations and losses, it is worth at the initial stage to clarify the presence of a name in the Unified State Register of IP or Unified State Register of Legal Entities, to agree on granting the rights to use the name of a cartoon character with its author. If this is not done and rush to start activities without prior agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in name, but also compensation, compensation for losses incurred.

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It will not even be able to fully function without a beautiful name. His choice is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be harmonious, easy to pronounce and evoke positive associations. To obtain professional help in creating a successful company name, you can contact special naming agencies, use name generators on special sites that will show an approximate list of proposals.

In contact with

You can approach him with humor (Donkey, Eh, I’ll give a ride) or designate a contingent of passengers (Elite).

  • For the name of a company engaged in the delivery of goods, it is important to emphasize the reliability, the guarantee of delivery of the goods safe and sound. In addition, the name with the prefix "Trans" (Trans Aero, Auto Trans Service) becomes obvious.
  • If the company is engaged in the delivery of passengers over long distances, then it makes sense to designate belonging to the region (Zabaikalsky Forsage, Krasnodar Auto).

Choose a name for trade organization

  • When choosing a name, think about how and where the company will operate ( retail, wholesale, which products will be sold).

Company name examples

Business in Russia from scratch! Materials Examples of company names Contents:

  • A good name is the key to success v
  • Types of organization names v
  • A few "no!" v
  • Legislation for the choice of company names v
  • Interesting ideas and recommendations for choosing a name v
  • Choosing a Construction Company Name - 5 Steps to Success v
  • How to name the transport company v
  • Choosing a name for the trade organization v
  • Travel companies - how to choose the original name v
  • An example of a successful name, and where do you get inspiration from? v
  • Ask a lawyer free consultation v

A good name is the key to success After deciding to open your own business, choosing a name for it can be called the most crucial moment.

Names of transport companies: original examples, tips

Your success largely depends on how appropriate, bright and memorable it will be, and how accurately it will reflect the essence of your activity. Types of names of organizations Professionally develops the names and logos of firms and organizations "naming". The task of a namer is not to "invent" a name, but to create it by analyzing the market in which the company is going to work.

Attention

The connection between the name and the market reflects the following classification:

  • Subject descriptive names
  • subject functional
  • Associative Rational
  • Associative emotional

Subject descriptive names are names by the name of the founder, location or other exact characteristics (Bank of Moscow, Ford). Subject functional ones include, for example, Sberbank, Xerox. This group of names is determined by their function. The third group is Yandex, Lexus, Master Bank.

Companies, shortlisted (names only)

Important

Possible options– Consumer trade, SetOpt, Supply, Com-Trading.

  • It is in this area that it is important not to overdo it with originality, so that service providers and consumers know what to expect from your firm and whether to contact you. Eloquent, beautiful, and non-specific names in the trade are usually not popular.
  • More often than others in the composition of names trading firms there are "Torg", "Wholesale", "Trading", "Commerce", "Market", "Sales".

Travel companies - how to choose the original name On the market tourism services it's hard to stand out. In this industry, it is very important to choose a name that is euphonious, attractive and reflects the profile of your company.

Most often in polysyllabic names travel companies used - Travel, Touristik, Tour, etc.

How to come up with a successful company name?

To you. Check how they are repeated in your industry, whether they are consonant with some “unpleasant” words: - A1 (neolog.) - first-class - Ability - dexterity, ability, solvency, competence (legal) - Abreast - nearby, side- side by side - Absolut - full, unconditional, unlimited - Accuracy, accurate - accuracy, punctuality, precise, correct - Active - active, lively, active - Adjasent, adjacency - neighboring, neighborhood, nearby countries, places (looks cumbersome, but transcription easy) - Assist, assistance - to help, contribute, help, assistance - Auriga - the constellation Charioteer (you need to check if the same meaning is attached, or the constellation is one, but the meanings are different) - Avail - help, be useful, benefit, benefit Of course, words it is not necessary to use "as is", you can change the endings, make an abbreviation from 2 words (like FedEx), etc.

Name for the transport company. logistics. forwarding

    First of all, proceed from the profile - excursions, relaxing on the beach, extreme trips to exotic countries, elite vacations (Traveler, Sunny Beach, Extreme Tourist, Elite Tour)

  • Be sure to think about making the name easy to pronounce in foreign languages, because it is in tourism this is especially important (Aurora Travel, Cruise Tour, Nomad)
  • Try to make sure that the priority direction of travel is associated with the name of the company (Columbus Tourist, French Tour)

An example of a successful name, and where do you get inspiration from? Taxi "90" successfully operates in one of the cities of Russia. Their slogan - our number is easy to remember - 90-90-90. It is difficult for competitors, in fact, this number, together with the name, is very well remembered. In the regions, names reflecting the national color, an appeal to the original culture of the area have been very popular lately.

Examples of beautiful, creative and successful company names alphabetically listed

It is important to note here that the name does not speak about itself directly, but with the help of associations. However, "rationally claims" its benefits. And last group- names that practically do not carry any information about the brand, but are nevertheless bright and recognizable.

Info

Apple, Victory, Vanguard, Infinity. A few "no!"

  • Use long names consisting of three or more words.

Polysyllabic names are difficult to remember, pronounce, and attract customers less. Translation of such names into a foreign language is also difficult.

  • Ignore the original meaning of the words

It happens that the name seems sonorous and beautiful, and no one will know about the meaning of the word. So there are offices like Styx (River of the Dead in Greek mythology), the Icarus airline (again Greek mythology, a man who flew on wings and burned them in the sun).

Examples of names of transport companies

Instruction 1 It is even difficult to imagine how many companies have non-original, hard-to-pronounce and hard-to-remember names. Café Alina, Omega-S furniture sales company... A client of Café Alina, unless he is struck by some exotic cuisine in it, will not remember in a week that he went to Café Alina, but not "Maria" or "Elvira".

The company name "Omega-S" is meaningless and is not associated with the sale of furniture or any other goods. It is important that the name of your company is easy to remember, easy to pronounce and has no analogues. 2 What will evoke positive associations among mature clients will seem boring to young people. Therefore, a cafe-bar designed for young people should have a different name than a cafe-bar for older and more respectable people.
Good way- come up with several names and show them to representatives of the target audience.

Transport company name examples

Legislative norms for choosing the name of firms According to the legislation of the Russian Federation

  • The name of the company must be in Russian (usually in the form of "IP Ivanov", "LLC Association").
  • The brand name can be written in any language.
  • It is not allowed to use the names of states when choosing a name for your enterprise (“Kitay-stroy” will not pass registration).
  • The use of the names of any public institutions and organizations is prohibited.
  • It is forbidden to register names that are immoral in nature.
  • If you decide to change the name of the company, this can be done, according to the procedure defined by law, at any time.
  • Before registration, you must check the name according to FIPS, this is the database of registered trademarks.
  • Registration in the chamber of Rospatent is highly desirable.

Then the audience will make its own choice. Or even come up with an alternative name. 3 Do not call the company by your own name or the name of a friend, girlfriend, relative, etc. What if something goes wrong and you want to sell your business? Selling the Tsvetkov company is more difficult than selling the 100 Roses company. In addition, the names are usually not original. 4 If you want to give your company a name in a foreign language, be sure to find out what that name means.
It is not uncommon for business owners to pick up just a “beautiful” foreign word, but in reality it meant something not at all related to their business or even unpleasant, ridiculous. 5 A good title is an original title. Only individuality will help distinguish the company in a competitive environment.
Store Market, CityStroy, ZhilStroy, StroyService, Remake, Trowel, etc.).

  • Assess the level of prosperity of the target audience, try to attract exactly those clients you are targeting (Elite Stroy, Babylon, Noble Estate, Economy Stroy, Svoi Dom, Stroy Leader).
  • Do not use your last name in the title, unless it is consonant with the type of activity (Masters, Installers).
  • If you work with foreign colleagues, it makes sense to name the company simply with a beautiful and harmonious word, because they will not appreciate the meaning of your name (Akira, Aurora).

How to name a shipping company

  • First of all, proceed from the profile of the organization - a taxi (Three Semerochka, Perevozkin), cargo transportation (Avtotransservice) or passenger transportation (Favorit).
  • For a taxi service, the main thing is a catchy name.

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