Gym Franchise. How to open a gym, where to start? Planning and decoration

Fit-Studio refers to federal network fitness clubs X-Fit, which has more than 60 branches throughout Russia. On the market this company has been operating for over twenty five years. To open a club under this franchise, investments from five to twenty-five million rubles are required. The amount of royalties depends on the useful area of ​​the club and is paid at a rate of 100 rubles per 1 square meter. Estimated payback period is one year.

When working under the Fit-Studio franchise, the partner receives:

• consulting support;
• club staff training;
• personal page on the main website of the company;
• marketing support;
• development of an individual business model.

Before the opening of the club, an individual project of the premises is developed, if necessary, recommendations are given for high-quality repairs. From the very beginning of cooperation, a personal manager is assigned to the franchisee, who advises the partner throughout the entire time of work. The franchisor also exercises control over the quality of services provided. The partner receives the right to participate in all meetings of his colleagues from other regions, which allows him to exchange experience and secrets of business development. Everything necessary for the registration of the club is provided, assistance is provided in minimizing the costs of development and marketing.

Room requirements:

• the minimum area should be 220 square meters;
• a bathroom is required, or it should be possible to install it;
• there must be a shower room, or the technical possibility of its installation;
• the entrance to the premises should not be associated with the entrance of a residential building;

Fitness club Fit-Studio is recommended to be located on the first floor and on the first line of houses. It is advisable to have a lease agreement for a period of at least five years, or ownership of the premises used. It is also recommended by the franchisor to open a club within walking distance from the bus stop public transport, or a metro station so that customers can walk to the hall in no more than ten minutes. High traffic of the place where the club is planned to be located is also desirable. X-Fit recommends opening a fitness center where there are large windows and daylight. At the same time, the ceilings must be at least three meters, and parking is also desirable next to the club. To make the business more likely to be profitable, it is recommended to locate the club in a residential area with a high population density.

X fit

Separately, you can talk about the format of the club - it, in turn, also belongs to the above brand, but at the same time it is a Premium and Business segment club. What does this imply? First of all, this option of cooperation means the opening of a large complex with an area of ​​​​2,000 square meters. It already houses several gyms, saltwater pools, cardio zones and martial arts zones. Also, the X-Fit format fitness center includes SPA and beauty salons, saunas and steam rooms. In addition, the complex houses a fitness cafe with a wide range of dishes. Naturally, the volume of investments can be definitely higher than in the previous case, but, of course, everything is calculated on an individual basis.

world class

The brand is owned by Russian Fitness Group. Today, more than 30 branches operate under this franchise in Russia and neighboring countries. Franchise activity of the company started in 1999. Investments here amount to 30 million rubles, and there is no royalty.

After concluding the contract, the franchisee receives a business plan, as well as all architectural and design solutions for opening a club. PR support is provided, fitness center specialists are trained in all positions, from the administrator to the fitness trainer). In the work of the World Class, various automated systems, which allow you to track all the statistics and control the work of the club in detail. All consulting support is also provided, a personal manager is assigned. The franchise is also relevant for those who already have their own fitness club - the company can spend everything necessary work for rebranding.

GOLD'S GYM

The franchising program of this club has been operating in Russia since 2006, and today five branches operate under this franchise in our country. The initial investment here is from 50 million rubles. Royalties are calculated individually, and the approximate payback period is from three years. In total, about 700 clubs in thirty-five countries around the world now operate under this franchise. By the way, Arnold Schwarzenegger once trained at this club and spoke positively about him in one of his books (the brand appeared back in 1965). Thus, the franchisee here receives a legendary brand, recognizable all over the world.

The partner is provided with full consulting support, an individual business model and training of the club staff. Are being developed advertising campaigns and marketing support. All the necessary software is provided to automate the work of a fitness club. The services of a design and architectural bureau are provided to create a corporate complex. Created a separate site.

The premises for the GOLD "S GYM club should be from 1500 square meters, and its lease agreement should be for a period of at least ten years. In total, the club usually houses about 95 simulators, which, in fact, take a significant part of the investment.

SLimclub

To be more precise, SLimclub is a wellness studio that implements various methods for losing weight. In particular, unique equipment is used here, for example, barotherapy, roller massager, pressure therapy devices, electrical simulators and much more. This option can be called a good alternative to traditional fitness using standard sports equipment. According to company representatives, their equipment is high-tech and allows you to get rid of excess weight in a shorter time than in the case of conventional fitness. At the same time, the target audience here is exclusively women and all classes are held in a fairly comfortable environment.

As for investments, they start here from two million rubles. Royalties are paid at a rate of 150 rubles per square meter of the hall. Payback period - from six months. obvious low competition in this segment, but in large Russian cities there may be wellness studios of other brands. In any case, the franchisee receives full marketing and consulting support. The franchisor assists in finding and selecting suitable premises, develops all the details for successful business promotion and conducts trainings for fitness center employees. A design plan for the studio (design project) is also provided. All information about the new studio is posted on the company's official website.

Features of opening a fitness club

A distinctive feature of any fitness club is ample opportunities for development. Fitness does not stand still, new training methods are constantly being developed, and with them the possibility of obtaining additional and more solid income from such a business increases. Moreover, people come to fitness for different purposes - someone uses it for weight loss, and someone - for general development and pastime. Depending on the characteristics of the franchise, if desired, you can offer customers sports nutrition, equipment or clothing - it is obvious that such products will be in demand among people involved in fitness. Some cooperation options represent the sale of a huge range of services, so a modern fitness center is comparable to large-scale production where many business and technological processes are carried out.

As for the execution of permits, it is important to comply with the requirements of firefighters - this, in particular, implies the conclusion of an agreement for the installation and maintenance of fire alarms. As a rule, the staff of this service can advise the most professional organization to install the appropriate equipment.

Everyone wants to become healthier, more attractive, slimmer and stronger. Necessary condition for this - regular training, but few do it on their own at home. Services offered by fitness clubs are in constant demand. A good fitness franchise guarantees stable profits.

Features of fitness franchises in Russia

According to statistics, only 2% of Russians go in for fitness in fitness clubs. In Germany, for example, this figure reaches 14%, and for the USA it is even higher. It has created a highly competitive environment with a variety of different ways attracting customers. In Russia, the fitness industry is growing for 2 reasons. Firstly, this is a relatively new industry, which began to develop actively only 5 years ago. And secondly, in Russia, during a crisis, people have an increased level of stress against which 2 trends are manifested: the sphere of influence of alcohol markets and the sphere of healthy lifestyles are growing. That is, some people begin to drink, while others start to expel energy.

Therefore, the main task of fitness clubs is not to lure people away from others with a lower price or promotions, but to form a new client base from those who do not yet know how to spend the evening.

On average, the global healthy lifestyle market is considered saturated when 10% of the population is involved in it. Only with this figure do gym fitness clubs begin to compete with each other. Until then, the fitness business can be profitable and stable.

The fitness industry is growing every year. There are 2 options on how to join this business area: good business plan and start your own business or start a business by joining a franchise. After the last economic crisis, the cost of starting a new club increased, so starting a fitness business from scratch has become quite risky: strategic miscalculations of the first steps can lead to failure. Buying a network brand franchise, an entrepreneur gains the necessary experience, reducing their risks to a minimum.

You can work in various formats:

• fitness clubs specifically for women;
• format "at home";
• complex with swimming pool, solarium and providing massage services;
• gym;
• in the premium club segment.

The peculiarity of the fitness business is that when choosing a franchise, you need to take into account the format, and not just the size of the lump-sum contribution and investments. To select it, it is necessary to determine the audience that will be interested in the new club. For clients who do not experience problems with money, a club with a swimming pool, a sauna, a SPA center and spacious rooms is suitable. To work with the middle layer, the set of services can be limited, and the room for the gym can be taken smaller. The format of “fitness for women” has become widespread in Russia, that is, fitness clubs in which women can freely practice without being embarrassed by the attention of men.

Own business or franchise

Each entrepreneur at the beginning of his journey faces a choice of what is more profitable and easier: his own business or a fitness club franchise. The new unpromoted brand is good for small towns where the choice of sports clubs is not particularly large. To open a fitness center in a large city, it is better to pay attention to network offers, the advantages of which are obvious.

In franchising, the most important problems will be renting premises and resolving issues with regulatory authorities. The hyped brand takes on the rest of the load. After buying a franchise sports club get better for the most a short time. The franchisor will help to buy equipment, help with the choice of premises for the gym. Personal consultant will adjust technological processes, will hold professional education instructors.

A promoted brand will become attractive to the client in itself, so it will be possible to reduce marketing expenses. Along with the franchise, the entrepreneur receives ready business plan, help with accounting, new marketing strategy. Some franchises can be purchased on credit.

Advantages

When choosing a brand under which you are going to open your business, correctly appreciate all the pros and risks. The benefits of fitness club franchises include the following factors:

1. Operating business solutions for the development of the business are transferred to the franchisee along with the name of the company. The franchisor will share the business plan, its policies and plans, business rules. That is, a huge part of the work that you would have to do yourself will be done for you.
2. The franchisor will help with choosing the location of the club, provide equipment or the opportunity to buy it at a discount, and take care of other details. Some of the customers will now choose your club based on the brand name.
3. The franchisor, as a rule, has already developed training manuals and instructions for staff.

Flaws

Fitness industry franchises have almost the same disadvantages as in any other segment:

How to choose a ready-made brand

The first step is to determine the range of fitness club franchises available to you by size. entry fee into business. The main problem when choosing a franchise is that large chains do not reveal their real economic indicators before entering into an agreement with them. Therefore, it was necessary to choose a franchise on the basis of known visible facts and intuition. A good step is to choose a couple of the most attractive ones, travel around their most successful franchisees, communicate with their owners, look at their business plans. Sometimes one day of communication and observation of the work of a successful franchisee is worth all the financial calculations.

The second step is to determine the location of the future club. Premium segment franchises in the conditions directly stipulate the location of the club: for example, in shopping and office centers or in sports complexes. The location of the fitness center 100% affects attendance. If the club is located near the subway or inside a residential area, then it will attract more people. Transport accessibility is very important: a place at the intersection of the main streets of the area with a parking space will be more popular with customers.

When choosing a place for a club, it is sometimes more profitable to go not only from the place of residence of the main clientele, but also from the place of work. A huge part of fitness club visitors prefer to exercise before or after work. Of course, it is preferable for them that the place of study is located near the office. Therefore, for new projects, areas adjacent to business areas can be considered.

Cost Overview

An important step is choosing the company you want to franchise. Minimum initial investment, from 560,000 rubles. up to 650,000 rubles, requires a franchise of FitCurves or Body Forming companies. The American network FitCurves has a huge experience in working with franchisees: since 2009, it has opened 320 gyms. 45 points has the Body Forming brand, which appeared in 2014.

In the more expensive segment, the Fit-n-Go franchise operates. To start working with it, you need 1,200,000 rubles. The program is popular due to the wide support of partners. Since 2014, 71 franchises have opened in the network.

2,000,000 — 2,500,000 rubles will be required to open enterprises under the brands Antifitness, Jemmfit, Tonus-club. Since 2007, the Tonus Club network has expanded to 150 establishments. The rest of the companies appeared later, around 2015-2016. Antifitness has 9 new franchised offices, Gemfitness has 12.

There are even more expensive franchises in this segment: to start under the brand international company FitStudio will need 5 million rubles, and the opening of the AliceGood club will require financial investments of 7.5 million rubles. Since 2008, 38 establishments have been successfully operating under the Fitstudio franchise. Alice Good, operating since 2012, maintains 2 of its fitness center franchisees. On average, investments in the fitness industry pay off in three to seven years.

Opening a fitness club is a laborious process, which can be simplified by buying a franchise. According to statistics, only 25% of independent clubs survive after launch, and the share of clubs that operate effectively and profitably through a franchise reaches even 80%.

Fitness club franchise.

Franchise cost: 300 000 rub.
Investments: from 5,000,000 rubles.
Royalty: 100 r. for 1 sq. m.
Monthly income: from 250 000 rub.
Payback period: from 12 months.

About company

• Year of foundation of the company - 1991
• Franchising launch year - 2008
• Franchise enterprises - more than 40
• Own enterprises - more than 20

The network of fitness clubs "FitStudio" is managed by "X-Fit Group". The leading fitness clubs of the country operate under this brand. Their main advantages are:

• convenient location;
• not only efficiency, but also the safety of the training;
• use of the most modern equipment for classes;
• reasonable prices for services;
• individual approach to their clients.

More than 60 fitness clubs operating under the FitStudio brand have been opened throughout the country. Potential franchisees are offered a choice of 3 formats: MINI, MIDI, MAXI. For each of them there is a separate business plan with the calculation of the necessary investments, financial and economic indicators and recommendations.

Learn more about cost, investments and royalties

• The cost of a franchise is from 300,000 to 500,000 rubles, depending on the format of the club.
• Investments: 5,000,000 - 25,000,000 rubles.
• Royalties: 100 rubles per 1 m 2 of the club area

What is included in the franchise package:

Franchise Benefits:

• ready-made, proven and successful business model;
• brand awareness;
• consulting services at all stages of business development are completely free of charge;
• exclusive offers to work with equipment suppliers for the normal functioning of the fitness club;
• minimum costs for marketing and development;
• professional zoning of the premises, allowing you to get the maximum benefit;
• training of personnel at all levels;
• assistance in promoting the club;
• posting information about the franchisee's fitness club on the franchisor's official website.

Requirements for the franchisee:

• the availability of the necessary investment funds to open your own club;
• adherence to the values ​​and objectives of the franchisor company;
• willingness to comply with all existing standards;
• active life position;
• the presence of an entrepreneurial "vein";
• willingness to manage own business with the support of the franchisor;
• availability of prospects for the region in which it is planned to open a fitness club;
• desire to work with the franchisor on a long-term basis.

Requirements for the premises:

• the area of ​​the room must be at least 220 m 2;
• it is obligatory to have a bathroom or the possibility of installing it before the opening of the fitness club;
• the presence of showers or the possibility of their installation;
• free access to the fitness center;
• in the case of placement in the commercial premises of a residential building, the fitness club must have a separate entrance that is not connected to the entrance.

• location on the 1st floor;
• location of the building on the 1st line of houses;
• the presence of premises owned or leased under a lease or sublease agreement for a period of at least 5 years;
• proximity to public transport stops;
• high permeability;
• the presence of natural light (windows);
• minimum ceiling height - 3 m;
• availability of parking next to the building of the fitness center;
• high population in the city and high density in the area where the fitness center will be located.

A healthy lifestyle is becoming more and more popular among people of all ages. If a person sticks to it basic principles, he becomes leaner, stronger, more resilient and more flexible. In addition, everyone understands that this allows you to get sick less often and live longer.

One of the integral parts of this approach is regular training. At the same time, most people do not have the ability or willpower to exercise at home on their own. It is these factors that guarantee fitness clubs a stable flow of customers.

A fitness club is a fairly complex enterprise in terms of organization. First, it needs to find a good location in order to attract customers, subject to a low rental rate or purchase price. Secondly, it is necessary to clearly understand the approximate contingent of clients who will visit the hall, and build a policy regarding it.

Besides, this area is highly competitive. As a result, potential consumer There are many options for this service to choose from. Accordingly, companies have to look for new ways to attract and spend a lot of money on improvement and advertising. As a result, profits are drastically reduced.

That is why franchising is a profitable option for gaining a foothold in this business area. So, it guarantees the following benefits:

• The ability to use the brand of the franchise company - this will allow you to quickly attract customers at minimal cost;
• Assistance in the selection, purchase and installation of equipment in the gym;
• Support at all stages of business organization;
• Simplification of procedures for obtaining permits and necessary documents;
• Assistance in finding a suitable location;
• Providing certified programs for group training;
• The presence of partners from well-known industry chains, which guarantees discounts on the purchase of both equipment and related products that can be sold in the club (from sports nutrition to water)
• clear definition target audience and separating it into groups in order to increase loyalty and profit from each client.

Description and conditions of the most popular options

world class

To date, the company has launched a total of more than 300 establishments in various regions since 1999.

It provides the following opportunities for franchisees:

• Training - first of all, it concerns the hired personnel (from trainers to administrators). This will increase the efficiency of their work and increase sales.
• Providing modern technologies and developments of the company - this applies to both the fitness industry and corporate information systems, marketing and customer service.
• The company also provides services for the preparation of detailed and subsequent financial consulting at all stages of organizing and running a business.
• This franchisor provides support in terms of construction and engineering and architectural solutions.
• Finally, World Class helps franchisees establish pricing policies and provide advertising support.

The amount of investment in this case will be from 30 million rubles. It varies by region and other factors.

More detailed information about this network and one of the clubs can be gleaned from the following video:

Another popular company that considers itself to be in the democratic price segment (unlike the previous network). For a lump sum and the franchisee gets the opportunity to receive:

• individually developed detailed financial plan;
• work technologies;
• assistance in personnel management;
• architectural design of the premises for the club.

In addition, the company will monitor the quality of the franchisee's work, conduct regular audits, and organize trainings for employees. Since the Alex Fitness network is successfully developing in the regions, the new club is guaranteed support from regional managers 24 hours a day.

In this case, the total investment will be about 20 million rubles with an area of ​​1000 square meters. Refund times vary from 1.5 to 2 years, and the profitability will be about 30%, which is a good indicator for this area.

Gold's Gym

The next network, which is the largest in the world. In addition to the standard package of services, which includes both the development of the project and zoning of the club, as well as marketing support, the company provides various bonuses directly to the franchisee. Among them, visiting any club in the world for a short period of time, as well as participating in the annual conventions of this network, stands out.

Interestingly, this organization has its own university that trains coaches, as well as a management institute. An important factor for the franchisee is that the club does not have a rigidly fixed model and requirements for the size of the premises and its design: every time it is adjusted to the characteristics of the region, potential client audience, etc.

Starting investment will be about 52 million rubles at payback period 36-40 months.

Zebra Fitness

First of all, it develops in Moscow and the Moscow region. The main feature of the clubs is not only the provision of fitness services, but also SPA. An additional advantage is the presence of clubs of various formats.

It is important to understand that opening an institution under this brand will require a large area of ​​​​the premises, as well as a large level of costs, which will be minimally equal to 60 million rubles. However, the payback period will not be as high as Additional services increase customer loyalty and increase project profitability.

How to choose a franchisor

A fitness club is not a business that you can open for a short period and forget about it if it turns out to be not profitable enough. That is why it is important to calculate each step and decision in order to get the desired result.

• First of all, a franchise should be selected based on the availability of investments, since this is a very expensive enterprise. Further, by defining an upper threshold for opening costs along with lump sum, it is necessary to find all suitable options. After that, the conditions are requested from all selected applicants and compared.
• In the process of comparison (or rather, even before it), it is necessary to determine the set of the most important criteria and rank them.
• It is advisable to become a client of potential applicants for the role of a franchisor for at least a few training sessions in order to understand in practice the company's approach to its visitors and employees.
• Also, in the process of analyzing all available alternatives, it is necessary to contact regular customers of the chains in order to understand why they choose this particular club, whether they are satisfied with everything, etc. This is the most objective assessment that will help you understand what the franchisee can count on.
• It is desirable that in the package of services the franchisor provides assistance in choosing a suitable location, since both the level of competition and the number of potential clients, and many other factors. In particular, it is important to know the average level of income of the target client, which will affect whether he will be ready to go to a club of a particular price segment.
• No less significant is the criterion of network development policy. This applies to the regions in which the company develops. If it is distributed only in major cities(for example, in Moscow or St. Petersburg), managers may not understand the peculiarities of the development of this business format in the regions. As a result, this will negatively affect the payback period and the level of profitability.

Thus, opening a fitness club is a time-consuming process, the implementation of which can be simplified by buying a franchise. However, even in this situation, the future businessman will need to learn how to independently calculate the risks and consequences of his actions.

Two ways to open a gym

You do not know how to open a gym? We will help you understand the issue and step by step analyze the most important aspects of this business, what to pay close attention to and without which the fitness club will not be able to function normally and even more so make a profit.

Suppose that you have thought for a long time and finally decided to make a fitness club. What's next, how to open a gym? There are two ways: open yourself or by (consider Gold's Gym). Each method has advantages and disadvantages. We will explain them in detail so that you can choose best option avoid unnecessary waste of time, effort and money.

Consider the main stages preceding the opening of the gym. Of course, we will not be able to cover everything, but we will pay attention to critical points.

Planning

Before you open a gym, you need to develop a business plan - what distinguishes a successful gym from an unsuccessful one. Many advise to give his training to a third-party organization or specialist. You can do this, but you need to be critical of their results and double-check everything yourself. You can be helped with advice or recommendations, but you must do the work yourself.

Why by ourselves? This will allow you to better understand how the business processes in the company proceed, to increase your level of competence in many areas (marketing, management, sales, etc.). As a result, you will be able to provide better services, get the opportunity to increase your income, and you will know more in advance how to open a decent gym.

Choose a room

The external environment strongly influences the choice of fitness sizes. How to determine which club to open - 1,500 or 5,000 sq m? To find out which gym to open, you need to understand whether the market is ready for this and whether there will be such a number of visitors with the subscription price you expect.

When choosing real estate, it is worth considering the main factor - how much income you will receive per square meter. There are many circumstances that can change the amount of earnings from 1 sq. m, but we will highlight the special ones - the number of customers and their solvency. To determine these values, it is enough to calculate how many people can get to the gym in 20-30 minutes. According to practice in Russia, 2-5% of them can become permanent members of the club. Solvency is determined in different ways. The ideal ratio of the number of fitness guests per 1 square meter is 1 visitor per year (the condition is met with proper planning and depends on the chosen development model. For rough calculations, in Russia in the premium segment it is 1 person per 1 square meter). For example, you want to open a gym with an area of ​​1,000 square meters, which means that for a comfortable location in the club, you can assume that there will be at least 1,000 club cards per year.

Specifications the premises depend on the configuration of the gym offers, but the optimal ceiling height starts from 4.5 m. With such a ceiling height in the fitness club, you can achieve a feeling of lightness and spaciousness, which will create a motivating mood for exercise among clients.

Proper zoning of the room

A moment that cannot be overestimated is the competent distribution of the space of the gym. This affects profitability, the number of staff, the amount of expenses for communal payments, a list of services provided. Many entrepreneurs overlook this issue, considering it a trifle, although this is not the case. If you correctly zone the room, then each zone works and complements each other. Try to open an open-plan gym. Potentially, it has a higher profitability than the corridor layout. Also, it is perceived by visitors more comfortably.

It is important to know how to open a gym where all the rooms interact with each other. For example, next to the pool it is undesirable to put a sauna, a kids club near the stairs, and the cardio zone should not rest against the wall. From the point of view of psychology, a running person must see free space. You can’t just “cut” a room without a meaningful understanding of the overall picture of the club.

This work can only be entrusted to a professional capable of developing a high-quality product. Thanks to this, you will get competitive advantages: Significant savings in time resources, increased income and no rework in the future. Better spend on initial stage to lay a good foundation than to incur costs later on.

List of services for the hall

The most popular are exercise machines, group classes and a swimming pool. The cost of membership in the gym depends on the set of club options, so it is important to know your client, his habits and preferences. Thanks to the advance marketing research you will find out what concept and area of ​​the hall are optimal, who your competitors are, the optimal cost of the services you offer, which will allow you to plan a development strategy. For example, in a city or district there are problems with kindergartens, which means that when opening a gym, the layout should include a corner for children and a program for them. You need to find out the popular sports in this particular place. For example, the opening of a playground will positively affect the outreach of the club's corporate members.

To achieve greater profitability, you need to try to cover the maximum segments of the population. How to open a gym for as many people with different interests as possible: housewives, athletes, students, managers, etc.? Open a multipurpose gym.

With the ideal price of the club card and the competent architecture of the space, the occupancy of the hall is 1 visitor per square meter for 12 months. You need to find the perfect balance between the price of a subscription and the number of people who want to purchase a subscription. You can always regulate the number of club members by the price - the lower the price, the more people who want it and vice versa. Knowing this equilibrium price is the skill and experience of the franchisor.

Personnel and equipment

Types of simulators, the presence of a swimming pool, saunas, playgrounds etc. depends on the four previous steps. Some of the best equipment sold in the US is not worth saving. At first glance, it may seem that opening a gym with cheaper equipment at the start will save money, but in the long run, the costs of replacement and repairs will outweigh the "benefit".

In addition, guests of the gym will not appreciate cheap exercise equipment. On high-quality simulators, biomechanics are thought out in detail, which allows avoiding injuries and overloading of the joints, which will make visitors satisfied and they will achieve results.

Some "specialists" argue that the quality of the equipment is not important, however, in our experience, we can say that this affects membership sales and they can have a significant marketing effect, especially for clients who are not exactly new to fitness.

Pre-sale

You can start selling subscriptions when the gym is almost completely ready to receive guests. Tentatively, this happens 2 months before the grand opening. This will require a sales team of 3-5 people. Be sure to accurately calculate the opening date. If you don't open on the scheduled date, your customers will be dissatisfied and you will lose their trust, which can cost you dearly in the long run.

Pre-sales is necessary for two things:

1. receiving money, which is very necessary for paying off the builders, as a rule, immediately after the commissioning of the premises;
2. filling the hall with customers.

When the hall opens and comes new client, then he will see that the club is working and people are engaged, thanks to which there will be an excellent working atmosphere in the hall, which will affect a positive decision to purchase a subscription.

Gym opening times

According to experience, it is possible to open a gym with a size of about 2,000 sq m in 3-4 months, it all depends on the coordination of actions, experience and knowledge. During this time, you will have time to prepare everything you need: project documentation, business plan, service configuration, hire staff, purchase equipment, etc. We do not consider the construction of premises from scratch, but only the rental and preparation of premises.

Advantages and disadvantages

You manage your club and make your own decisions. Any successes and failures will be only yours.

The downside is the presence of a huge number of "pitfalls": the architecture of the hall, laying communications, not knowing what equipment is better and where to buy, low efficiency, lack of support and training, etc. In the case of a franchise, these difficulties will not bother you.

You alone have to open a gym, which means re-inventing the wheel compared to a franchise, where everything is verified, calculated and it is enough to follow the proven algorithm.

The club needs to be planned in such a way that there are minimal operating costs and there is an optimal number of staff so that the hall works for you, and not you for it. For example, by increasing the cost of repairs, you are forced to shift the cost of expensive finishes to the cost of a subscription. What you really can’t save on is things that the client comes into contact with (exercise equipment, sports coverage, ventilation, room temperature, cleanliness in the club, and more). It is necessary that every square decimeter work for the client.

The most important thing for the guests of the hall is to see the result of their efforts. If today I have become better than yesterday, then it makes sense to continue exercising in this gym and only for this. The cost of repair costs that do not affect the operation of the gym should not be overestimated.

First of all, people come here for a measurable result, and only then for everything else. Focus on efficiency. People should understand that it is with you that they can become better. They come to the gym to change their lives! If the client gets the result he wanted, then he will undoubtedly become your regular client.

The second way to open a gym is through a franchise. The procedure is the same, but you have qualified assistance in the person of the representatives of the franchisor. Of course we offer our franchise. What does it give and what is the difference?

Planning

Architectural solutions

Our architects have experience in designing over 700 clubs around the world, which guarantees effective use every square metre. The internal fitness device is brought to an ideal state, the smallest details are taken into account. With our architectural solutions, you can save up to 10% on all operating costs. We know how to open a gym and make it successful.

For example, the location of the reception should be chosen in such a way that it is the point of intersection of all guests wherever they go: the visitor enters the hall, leaves the locker room, goes to the gym or for equipment. Proper planning predetermines the psychology of people's behavior in the club. For example, in the first 30 seconds a person can form an idea of ​​the gym, so it is important to create a point of sale from which he can see most of the entire gym. Thanks to this approach, a positive impression of the club is formed, which has a positive effect on sales.

Suppliers

Thanks to the unique conditions, you have the opportunity to open a gym and save a lot on the purchase of equipment. In addition, you get the best time-tested simulators and you do not have to choose from a large assortment of suppliers. We know what equipment is optimal, so when planning a club, the selection and placement of equipment is part of the club project as a whole.

Note that suppliers try to sell inventory that is beneficial to them, but when working under a franchise, the franchisor controls this process, helping to choose exactly the necessary and sufficient equipment, inventory and materials.

An excellent help would be the opening of a store in the club, which will sell goods with the club's symbols (photo). T-shirts with the Gold's Gym logo are one of the most popular in the fitness world.

Club management system

You will have a clear financial management system and statistics throughout the room. Specialized software, online training and testing of employees, the possibility of training staff at Gold’s Gym University, programs for obtaining feedback from the club's clients automatic mode etc.

"Personal coach"

When you open a Gold’s Gym franchise gym, you have a kind of “personal trainer” you can always turn to for help. We will prompt absolutely in any situation, answer all questions and go all the way with you.

An expensive franchise is like an expensive personal trainer - it doesn't give up, carefully monitors your actions, shows you how to do better, and this is the only way you achieve an excellent result.

How to open a gym

When opening a hall under our franchise, you will save not only on the services of architects, the purchase of equipment, but also on the launch time. Thanks to our expertise, you will learn how to open a gym in a short time.

Advantages and disadvantages

There are many advantages of opening a gym under the Gold’s Gym franchise, but we will note the main ones:

• the possibility of visiting the halls by clients all over the world - 35 countries and 700 clubs;/li>
• ready-made solutions, proven over the years, allow you not to experiment, but to get a predictable result;
• a strong brand trusted by millions;
• ongoing support in all areas of work;
• the ability to quickly open a gym at no extra cost.

However, this will work only if there is constant control of the club's work by the franchisor, who will definitely prompt the Franchisee and direct his work in accordance with the successfully operating system worked out over the years.

Determining criteria for choosing a franchise: brand, well-established mechanisms, support:

• customer confidence, formed over the years;
• a low level of recognition means that many objections will have to be overcome in a new way (an unfamiliar place, are there competent coaches, etc.);
• the absence of an approved action plan indicates significant errors in the automation of all processes in the organization;
• limited support or its complete absence suggests that the franchise has little fullness. You need to be prepared for the fact that you will have to pay extra for additional consultations.

We hope we have answered some questions about how to open a gym on your own or through a franchise. Whichever option you choose, we recommend opening a place where people will get professional coaches, tangible results and excellent service.