I want to open a nightclub where to start. Stylish business, or how to open a nightclub

Here we will look at information on how to open a nightclub, what you need for this, and also for free. ready business plan to open it.

The key to the success of any club business is the original concept of the institution, correctly chosen the target audience and, most importantly, good music. As a rule, more than 20% of the residents of megacities are regulars at nightclubs, the main of which are young people aged 18-35.

Night lovers tend to flock from all over the city to the center, because it usually has the largest selection of various entertainment venues - cafes and bars, nightclubs and restaurants. Club youth very often spend the whole night traveling from one entertainment venue to another, looking for interesting programs for themselves, while gaining new experiences.

Business plan

We present you a free finished example a restaurant-based nightclub business plan that already exists and will help you open this business. The minimum required investment is 2-3 million rubles. The nightclub area is approximately 500 sq.m.

Market analysis

Night clubs have the highest occupancy, where the main visitors are students. The share of such establishments is about 80%. More profitable are the "democratic" youth clubs, which are similar to discos. Their popularity is due to famous DJs and scandalous show programs. The owners of such establishments earn money through a large turnover. As a rule, their capacity is from one and a half thousand people or more, and they let in almost everyone who wants to. Therefore, despite the small amount of the average check (about 300-500 rubles), due to the mass character, it is possible to collect good revenue.

For a specific city, with a specific population of about 500 thousand people, an analysis is made of existing restaurants and entertainment nightclubs. A count of potential visitors to an institution of this kind is being carried out, taking into account the existing educational institutions in the city, since it is young people under 30-35 years old who are mostly buyers of such services. With enough young people and students, around 10,000, it would be cost-effective to set up a nightclub.

Essence of the project

A restaurant that has been successfully operating for several years can turn into an entertainment club at night and until the morning, since the restaurant does not work at night. The success of a nightclub can be ensured by creating a specific thematic direction, for example, a certain style of music, which is not found in other clubs in the city. Entertainment programs, organizing special parties, weddings, birthdays, corporate parties, with guests represented by famous performers and musicians, can become an additional source of income. Thanks to the well-functioning work of the kitchen, you can create an excellent menu for a nightclub, and change the assortment every evening.

Production plan

This section specifies the existing organizational issues. Due to the increase in working hours, it is necessary to increase the staff of the future nightclub. It is more expedient to create 4 shifts, each with 6 people. For well-established work, 2 cooks and 2 waiters, a bartender, a dish washer will be needed. The total staff is 24 people. To organize the evenings, you need one party organizer and one DJ. If artists are involved in the evening, the cost of entry will increase, so these costs are not taken into account in the total figures.

To start a small nightclub, the following equipment is being purchased:

• acoustic system - 600 thousand rubles;
• a system for organizing a light show - 300 thousand rubles;
• furniture and interior items - 1.4 million rubles.
• cash machine- about 100 thousand rubles.

Total total expenses - 2.4 million rubles.

Marketing plan and features

To attract customers, it is necessary to hold a bright show about the opening of a nightclub, possibly with the distribution of cards for regular customers of the institution or free admission. You can also periodically hold various promotions and prize draws, provide discounts to regular customers.

Financial plan

This section takes into account and defines the main indicators of income from the project. Pricing for entrance to the nightclub will consist of a ticket fee of 100 rubles, the price of which will include 3 drinks, prices for the restaurant menu remain the same. Based on the previous data, you can calculate the approximate sales volume. On average, 70 people, 500 rubles each, a total of 35 thousand rubles a day.

The proceeds from the nightclub will be 150 people, 300 rubles each and the cost of entry. Total 60 thousand rubles. Total daily revenue is expected in the amount of 95 thousand rubles. It should also be taken into account that there are more visitors on weekends. Thus, the average minimum monthly revenue will be: 30 days x 95 thousand rubles = 2 million 85 thousand rubles.

Daily costs will be:

• free drinks 50 rub. for a ticket
• restaurant operation 60% - 21 thousand rubles;
• expenses of a bar and a restaurant in a nightclub - 55% of revenue - 33 thousand rubles;
• security services - 30 thousand rubles per month.

In total, daily expenses will amount to 61 thousand 500 rubles, and 1 million 875 thousand rubles per month.

The remuneration of the staff of the night club will be 312 thousand rubles. Including:

• cook - 1 thousand rubles per shift, 30 thousand rubles per month;
• bartender - 750 rubles per shift, 22 thousand 500 rubles per month;
• DJ - 1 thousand rubles per shift - 30 thousand rubles per month;
• organizer 1 thousand 200 rubles per shift - 36 thousand rubles per month;
• waiter - 500 rubles - per month - 15 thousand rubles;
• dish washer - 350 rubles - per month - 10 thousand 500 rubles.

Gross revenue for the month is 663 thousand rubles. At a tax rate of 20% of the revenue of a nightclub, with common system taxation, the monthly amount of tax payments will be 132 thousand 600 rubles. Deductions for the UST are 35% and will amount to 109 thousand 200 rubles. Total net profit at the end of the payment of all taxes and contributions will be - 373 thousand 400 rubles.

As a result, it turns out that the business plan for opening an entertaining nightclub based on a restaurant is quite profitable, provided there is not much competition for the establishment.

If you need a building and the club itself will be larger than in this example, then you can with a more detailed description of the costs for this business.

Having your own nightclub, with the right organization, can bring very impressive profits. True, its opening requires a lot of money, time and effort. How to competently approach the organization of such a business, we will consider further.

Stages of opening a nightclub

If you want to open your own nightclub, then you will have to do great job, each of the stages of which is fundamentally important.

Concept development for the club

Before opening, it is necessary to clearly decide who the club will be aimed at. To do this, you need to decide on the following parameters:

• The age of the audience;
• The style of music;
• The social status of visitors;
• Material security.

The most profitable clubs are aimed at young people aged 18-25, students with low incomes.

Room search

The choice of the building plays an important role for further progress. First of all, you should pay attention to the location. It is desirable that it be located on a street with heavy traffic and high passenger traffic. Well, if there is a transport interchange nearby. As practice has shown, clubs located not far from universities have the highest attendance.

Pay attention to the fact that there are as few competitors as possible nearby. Ideally, there should be no entertainment facilities near you at all.

Near the building there should be a place for parking and convenient access to it.

The room should not be located in a residential building, as loud music, cheerful companies will interfere with the neighbors' sleep, which will lead to a number of problems. It is best to occupy the first or basement floor of a shopping center, or even find a fairly large one or two-story building.

The area of ​​the club should be from 300 to 500 square meters, have high ceilings - from 3 meters. These requirements are related to the fact that the club must have enough space to accommodate utility rooms, a stage, a dance floor, a recreation area, a bar, and a toilet. It is advisable to allocate 200-250 square meters for the dance floor. The higher the ceilings, the easier it is to install the necessary lighting equipment.

The premises can be bought, rented or built from scratch. It all depends on the amount you are willing to invest in launching the project.

Required documents

The following documents are required to open a club:

• Certificate of registration of an individual entrepreneur or LLC (see also);
• A project for the re-equipment, redevelopment or construction of the premises, agreed with Rospotrebnazor and Gospozharnadzor.
• Permission from Rospotrenadzor;
• Permission from the Sanitary and Epidemiological Station;
• Permission from the State Fire Supervision Authority;
• Garbage removal contract;
• License to sell alcohol;
• Music license;
• Medical books for employees;
• Food certificates;
• Labor contracts with workers.

An experienced lawyer will help you with the paperwork.

Recruitment

Particular attention should be paid to the selection of personnel. For the full operation of the club you will need:

• Accountant or financier with experience. His main task is to draw up an estimate of expenses and income, control all financial questions. By the way, you can entrust him with the preparation of a business plan or draw it up with him.
• A competent lawyer to whom you can entrust the execution of all necessary paperwork, settlement legal issues with various authorities - Rospotrebnadzor, fire inspection, sanitary and epidemiological station, police.
• Lighting engineer for adjustment and subsequent servicing of lighting devices, conducting doomsday events.
• Sound engineer for setting up sound and equipment.
• A chef and several cooks to work in the kitchen. It is desirable if there are 2 shifts of cooks of 2-3 people, depending on the attendance of the establishment.
• Dishwasher.
• Two bartenders for shift work.
• Two shifts of waiters for 2-4 people.
• Creative director. It is good if he can simultaneously perform the duties of a leader, organize and conduct various events.
• Club manager or director.
• HR Administrator.
• DJ.
• Security in the amount of 6-10 people. It is advisable to conclude an agreement with a security company that has excellent recommendations.
• Cleaning woman.
• Wardrobe attendant.

Recruitment of staff is desirable to carry out independently. At the same time, it is important that potential employees have work experience and good recommendations.

After buying or renting a room, it is necessary to make at least a small cosmetic repair in it. It is not necessary to spend a lot of money on it, because visitors will only evening time, and in the twilight no one will pay attention to the quality of the wallpaper, the paint on the walls.

Those who have money are better off spending on high-quality lighting, preferably neon, installation of air conditioners around the entire perimeter, speakers. The room for visitors should be divided into several zones:

• The stage on which the DJ, dancers perform;
• dance floor;
• Recreation area;
• Bar counter;
• Toilet - female and male.

Make sure there are no clocks in the hall. But mirrors, on the contrary, should be a lot. Mirrored ceilings and walls, columns look good. Pay attention to the fact that the mirrors are in places where they will be difficult to break.

Windows are one of the superfluous attributes of the club. They can be hidden with special screens or the same mirrors, or repaired at all.

In the recreation area there should be both ordinary tables and chairs, as well as soft sofas for more demanding customers.

Equipment

What equipment should be purchased? For the functioning of a nightclub, it is necessary:

• Bar and kitchen equipment: refrigerators and coffee makers, juicers, freezers, etc.
• Lighting equipment: lamps and spotlights, mirror balls.
• Audio equipment: speakers, consoles, controllers, microphones, amplifiers, etc.
• Security equipment: video cameras and metal detectors, walkie-talkies for security guards.

Security requirements

A lot of attention should be paid to security. First of all, of course, the fire department. To do this, it is necessary to install fire alarms around the entire perimeter, special systems for extinguishing fires.

The second point is safety. The club must employ qualified employees of the security agency. There must be one or two guards at the entrance to the club, whose task is to check visitors - whether they brought prohibited goods, weapons with them.

A few more people need to be placed in the hall. It would be good if a patrol call system is installed in the club.

Be aware that your customers may go outside for a short while to get some fresh air or smoke. Think about how you will mark them - with the help of special bracelets made of paper, plastic or tattoos.

Menu

Another point that you should definitely pay attention to is the menu. It is the kitchen and the bar that are the main source of income.

What should be in a bar? At a minimum, the most popular varieties of wines and champagne, vodka, cognac, liqueurs and other alcoholic and low alcohol drinks, cocktail ingredients. Please note that you must have at least one branded cocktail. Do not forget about juices, carbonated and non-carbonated bottled water, popular drinks such as Coca-Cola, Pepsi.

The second thing that should be - snacks. First of all - cuts from sausages of various grades, cheese, fruit cuts. You can also include light salads and appetizers on the menu.

Note that the markup on products in a bar can reach 300% of the purchase price.

Show program

Monotony will quickly bore your customers, so it is important to think over the show program at least a few months in advance.

What can you offer your visitors?

• Theme parties;
• Light and pyrotechnic shows;
• Foam parties in the warm season;
• Halloween masquerade ball New Year;
• Striptease.

You can also highlight the so-called "women's" and "men's" days, when the entrance for representatives of one sex or another is free. If possible, invite famous DJs, performers of your chosen direction of music to the club.

Advertising

Before the opening of the club, as well as before each theme night, it is advisable to advertise the event. You can do this with:

• posters;
• Bigboards;
• Order advertising on local radio;
• Use social networks;
• Distribute flyers for free admission or a discount to a bar.

Be sure to consider a table reservation system, offer discounts when booking a table a few days before the event.

Open air club

In the warm season, you can open an open-air nightclub. This idea is suitable for resort towns, where there is a large influx of people in the summer. It is advisable to open a club not far from the beach.

This can be either a platform near which there is a utility room for cooks and equipment, or a separate building without a roof. In the second case, old, destroyed houses are ideal. Leaving only the outer walls, you can design a unique interior.

When opening, it is worth considering that this is a seasonal source of income and try to invest a minimum of money in the project.

Expenses and income

We bring to your attention exemplary business plan. The figures are very approximate, since the cost of the premises depends not only on its size, but also on the region and location. The same applies to the cost of equipment, food, wages.

Expenses (in rubles):

• Purchase of premises - 2-3 million;
• Repair - 1.5 million;
• Registration - 500 thousand;
• Purchase of equipment for the hall - 500 thousand;
• Purchase of equipment for the kitchen - 300 thousand;
• Equipment with security systems - 1 million;
• Furniture - 500 thousand;
• Advertising - 300 thousand;
• Purchase of goods - 500 thousand;
• Payment to staff - 500 thousand per month;
• Communal payments- 40 thousand per month;

• draw up a schedule for the club;
• calculate the average number of visitors;
• the average cost of one check (including the cost of entry).

Let's take the following numbers as an example:

• Your club is open 5 days a week;
• The average number of visitors is 250 people per evening;
• The average check amount is 500 rubles.

It turns out that working about 20 days a month, the club will generate an income of 2.5 million rubles in one month.

Business Profitability

As already noted, this business requires a lot of financial costs. On average, it will take about 10-15 million rubles to open a club. It all depends on real estate prices, the scale of subsequent repairs, the cost of equipment and the average salary in your area.

Where can you find such a sum? There are two options - to take a loan from a bank or to find investors. In both the first and second cases, you need to draw up an approximate business plan. In it, you must describe the approximate costs of opening a club and income.

On average, the costs pay off in 12-20 months, and the profitability of this business ranges from 20 to 50%.

Note that if after a year your costs have not paid off or paid off by less than 75%, then you should think about closing the club. As practice shows, in this situation, the business will no longer generate the required income.

How to run a nightclub? (video)

Art directors of popular nightclubs will tell you about the peculiarities of the club business. You will learn firsthand what attracts visitors and what they are willing to pay for.

The club business is one of the most profitable. The profitability of the institution can reach 50%. True, in order to get such a return, you need to invest a lot of money in the opening and promotion of the project, choose the right place and staff, and most importantly, constantly work on the entertainment program of the institution.

Today you will not surprise anyone with nightclubs, but the demand for such establishments is still quite large. There is still a lot of free space in this market niche, which means that by opening such an institution, you can count on a good profit. How to open a nightclub and how much money is needed for initial stage?

Market research and business features

It is clear that before starting your own business, you should carefully study the segment of the market in which you plan to work. This also applies to a nightclub, since such a business requires considerable investments, and so that they are not wasted, you need to comprehensively study the issue and draw up a detailed business plan for the enterprise.

At the same time, it is worth remembering that for a nightclub, as well as for another commercial entertainment project, the indicative period is twelve months. It is during this time that the club must almost fully recoup all initial costs and reach a real profit. If this does not happen, it is easier to close the institution than to correct the situation by again investing money in a loss-making project.

If we conditionally divide all nightclubs according to the direction of work, then it turns out that some of these establishments are clubs of the “closed” type, the entrance to which is open only to representatives of certain groups, the other part refers to gay clubs, where anyone can enter, but a special group gathers there. audience, and the remaining establishments are designed for representatives of certain youth movements. This division must be taken into account when planning the opening of the club and developing the concept and direction of development.

If you are interested in the question: how to open your own nightclub, where to start and how to properly organize a business, then there are several recommendations from professionals: first you need to decide on a few important points:

• Target audience - the design of the club and the services provided depend on who exactly you plan to work for. Experts are sure that it is impossible to create a club "for everyone" - both the age group and social status. If you are planning to organize a cult club, then it will a priori be intended for a certain circle of people, and if your audience is young people under 25, then be prepared for the fact that in a year about 30% of visitors will be replaced, since a third of matured clients will go to other clubs. Some initially plan to open an institution for “golden” youth, but today pretentious and expensive clubs do not justify themselves, as they require too much big investments and do not bring a stable income.
• Concept - no one is interested in another faceless establishment, so if you want to create a really viable and interesting project that generates income, you will have to develop a concept and create an establishment for a specific target audience that will be really interesting for them. The concept can be based on some musical direction that the club will promote, and the design and style can already be created based on the general idea. By the way, the right concept is able to ensure the success of the establishment by 80%, and the more entertaining it is, the better.
• A list of services, which depends on several points: the target audience, the concept, the age limit of the establishment. But in any case, there must be a bar, a show program and a dance floor. True, this minimum is only suitable for opening an institution, since in order to remain in demand and interesting to customers, the club must constantly develop and offer visitors new services and entertainment. These can be theme parties, striptease programs, go-go dancers, light or pyrotechnic shows (the choice depends on the technical capabilities of the institution). You can also invite musical groups and various creative teams that work in a club format for performances. The main thing is not to stand still and choose the most profitable options for possible entertainment.

place for the club

The choice of premises for the club depends on the format of the institution you plan to open and what target audience the club will be designed for. But in any case, the premises should be located where it will be easy to find, not far from a convenient transport interchange, and also have a parking lot and an entrance. It's great if it is the city center, where life is in full swing around the clock, or close to educational institutions for young people, shopping centers, restaurants, since many people, going to have fun, can visit five or six establishments within a few hours, unless, of course, they are located nearby.

Many are interested in what is better: renting a room or buying? In this matter, you need to focus on the demand of consumers, but practice shows that in about three years the location of the club and its format will have to be changed. This is the specifics of the business and nothing can be done about it, because all customers are attracted by novelty. Based on this, it is clear that the acquisition of premises is not advisable, but it is better to conclude a lease agreement.

As for the area of ​​the club, it depends on the format of the establishment: a small club is three hundred meters of area, a medium-sized club, as a rule, has an area of ​​​​about 1000 square meters with a ceiling height of 4.5 meters, well, a large establishment with several halls and dance floors can occupy 3000 meters. True, choosing such a large room, you run the risk of ruining the rent, so it is more reliable to open a medium-sized club. Do you want to reduce the cost of rent? Rent a room in the basement or basement. But there is one pitfall that cannot be ignored: sanitary standards. If the premises do not comply with them, you will not be able to obtain an operating permit from either the SES or the State Fire Supervision Authority.

Business registration

Have you considered how to open a nightclub, have you drawn up a business plan, have you found a room? So it's time to register a business. And here you need to prepare for the fact that you will meet with a lot of bureaucratic obstacles and delays. If you are constructing or reconstructing a building, you will have to order a project and, of course, coordinate it with the relevant public institutions, and after the completion of work, according to the law, issue the commissioning of the facility with an act that will have to be signed by representatives of the municipal administration, and representatives of Gospozhnadzar, SES, Rospotrebnadzor.

As regards directly state registration, then all establishments that have the word "club" in their name are registered as . And for this procedure, permission from Rospotrebnadzor will be required to place the club in a specific room or on specific territory(and if there is no building yet, then the construction project approved by Rospotrebnadzor), as well as all the approvals, permits and conclusions mentioned above. These documents must also be accompanied by founding documents, including passports (and their copies) of all founders and CEO.

Alcohol: how to get a license?

Many are interested in the question: how to open a nightclub with a bar? And it is absolutely appropriate, since the sale of alcohol in our country is licensed. This means that the club will have to obtain a license to sell alcohol through a bar (alcohol retail license). To do this, you will need to submit a package of documents (it includes all constituent and registration documents, as well as coordination with the SES and Rospotrebnadzor, sanitary books for employees, etc.) government agency responsible for issuing such licenses at the location of the institution. But the problem is that obtaining a license can take a long time (or you can be refused altogether), and not a single nightclub will be able to work without selling alcohol.

To simplify the licensing procedure, you can contact specialized law firms who, for a fee, will arrange all required documents and get a license for you.

Repair and equipment

The renovation and design of a nightclub should be given maximum attention, since the interior is the face of the club. It should attract visitors, reflect the concept of the institution, be stylish, comfortable and cozy. And here everything matters: the style of furniture, the design of the dance floor, bar, entrance area, sanitary facilities. So it’s not worth saving on repairs, furniture and decoration.

A high-quality ventilation and air conditioning system is of great importance for an entertainment facility in which people actively move and drink. It is also worth taking care of it in advance and installing powerful equipment that can provide a constant supply of fresh air and a stable temperature in the hall.

The most important issue for a nightclub is sound and lighting equipment. It should be selected only by a professional, based on technical parameters premises and equipment. And the more and more diverse the equipment, the better, since it will be possible to create original lighting installations and sound effects with its help.

In addition, you will need to purchase necessary equipment for a bar, dishes (and if you have another cafe or restaurant, then production equipment for the food workshop - kitchens), a supply of alcoholic beverages, uniforms for service personnel, security systems, video surveillance cameras, computer and office equipment for organizing work.

Staff

How to open a nightclub from scratch? After developing the concept, choosing the premises and obtaining all the approvals, the most serious issue is the staff. Most important people in any nightclub - administrator, art director and promoter. It is on them that the success of the institution and attracting new customers depends. You will also need DJs, bartenders, waiters, cooks (if there is a cafe or restaurant), service staff(cleaners, cloakroom attendants, electricians, handymen, janitors, watchmen, security guards), accountants, personnel department employees, cashiers, storekeepers and creative department. On average, a nightclub needs 40-50 employees in different areas.

Recruitment - important point, because due to the unprofessionalism of workers, entertainment venues often burn out. Therefore, the choice of personnel must be approached very carefully and preference should be given to people with work experience and a positive attitude towards life.

As for the employees of the creative direction, they must be selected according to the concept of the club. You can have your creative team- dancers, vocalists and musicians, or can invite such groups from outside and work with them under a contract, and keep only DJs on the staff.

Safety

For any entertainment establishment that sells liquor, security is actual question. It is necessary to hire security guards who will ensure order in the hall, pass visitors at the entrance, control the situation as a whole, prevent quarrels and fights, and also escort aggressive customers. To do this, you can create your own security service or enter into an agreement with a specialized company to provide security guards during the opening hours of the establishment.

Do not forget also about drug dealers, for whom nightclubs are a Klondike. This means that you need to constantly monitor that such people do not enter the institution, and check all premises for possible drug trafficking. Therefore, in addition to security guards, surveillance cameras will also be required, which will need to be installed in all premises, high-quality communications and a room equipped with monitors (connected to cameras) where visitors and staff will be constantly monitored.

Another problem is weapons. How to protect visitors and employees of the club from the possible bringing of edged weapons or firearms by visitors? By installing metal detectors! Of course, all these security measures will require significant costs, but they are necessary.

How to open a nightclub in a small town

If you want to open a nightclub in a small locality, you should think very carefully about whether you are ready for the fact that you will have a very limited client flow (due to the small number of residents belonging to the target audience). In addition to the fact that no big profits are expected, you will have to constantly come up with something in order to stir up interest in the institution and not lose potential clients. If you are not afraid of such prospects, then even at the stage of developing a business plan, you need to think over not only the nightly entertainment part of the business, but also Additional services which will also generate income. It can be a billiard room with several tables, a sports bar, a banquet hall for weddings, corporate parties, anniversaries, family celebrations, proms, children's cafe and more. Thus, you will get a diversified entertainment business, which is very good for a small town, since different lines of activity will keep the establishment “afloat” during periods of falling demand for certain types of services, and this is inevitable in a small town.

Advertising

Not a single entertainment establishment can operate without good advertising, so you will need to take care of serious advertising campaign. And here all means are good: the media, the Internet, posters, announcements, flyers for the opening. Saving on advertising is also not worth it, because attendance and interest in the institution depend on how actively the club is promoted.

Initial investment

Promoted nightclubs really bring huge incomes to their owners. And this is what pushes many people to the idea of ​​​​opening their own club. But at the initial stage, sky-high profits are a myth. To get a popular club with good attendance and reputation, you first have to invest a significant amount in it. So how much does it cost to open a nightclub? The question is ambiguous, since it all depends on what kind of institution you want to open, where and for whom. Therefore, here we can only talk about the minimum amount of investment that will be required from the owner to launch the project.

According to experts, the average figure is 7,000,000 rubles, but there is no upper threshold.

Having decided to join the entertainment industry and create your own nightclub, you need to remember that this is a rather risky business and half of such establishments have been operating for no more than a year. A lot of investments are required to start, the profitability of the business is average, and full payback is possible in about a year and a half, but this is subject to the success of the project. In addition, banks are reluctant to lend to clients who want to open a nightclub. This means that you will have to take out a consumer loan or look for reliable and solvent partners who are ready not only to provide start-up capital, but also to invest in the development of the club.

Night clubs are in demand among people of completely different ages and social status. Their popularity is due to the fact that visiting the club, people get a festive atmosphere and the opportunity to communicate freely with friends and strangers. To occupy a niche in a highly competitive area will help market analysis and determine the direction based on financial capabilities. To avoid mistakes that lead to loss of finances, it is necessary to draw up a business plan for a nightclub with detailed calculations and instructions.

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Relevance and types of clubs

The opening of a nightclub is an idea that is relevant in Russia today due to the fact that most young people choose to relax in such establishments. According to statistics, there are about 35 million club visitors only among residents big cities with a population of over 250 thousand people.

Night clubs are divided into the following types:

1. Youth discos. Entrance to events is paid, but the pricing policy of the institution is quite affordable, prices for alcoholic products and other menu items are lower than in restaurants.
2. highly specialized clubs. These are themed establishments designed in certain style For example, rock bars.
3. Seasonal sites. These can be establishments on the coast or discos at swimming pools or parks operating in the summer, as well as parties in the water park.
4. Elite clubs for wealthy public. You can enter such establishments for free with special frequent guest cards, but the prices for the bar menu are much higher than in other clubs.
5. Establishments designed to be visited by certain groups of people - gay clubs, strip bars.

Strip bar Youth disco Beach party Gay bar Rock bar Jazz bar

Description and analysis of the market

The most popular are nightclubs, the main visitors of which are young people. Such institutions make up about 80% of all types of existing clubs. The most profitable are those that are similar to discos. The popularity of youth clubs is due to the work of famous DJs and interesting show programs. Such sites are distinguished by a friendly atmosphere in which everyone knows each other.

The owners of establishments for young people earn money due to the large number of people who come to parties and their orders for items on the bar menu. The capacity of the clubs in question is from five hundred people or more, and almost anyone can enter. Despite the small amount of the average check (about 200–600 rubles), due to the mass character, it turns out to bail out a good profit.

Quite popular are such specific establishments as striptease bars. Despite the fact that most often they are institutions of a closed type, there are quite a lot of visitors to them. But such establishments bring profit to the owners not due to the number of guests.

The profit of striptease bars is formed from:

• a significant margin on menu items;
• high cost of entry;
• high prices for the services provided by dancers (private dance, thanks to the soloist in the form of a cocktail treat, etc.).

Another popular category of establishments is rock bars. As a rule, visitors to such clubs are people of non-standard appearance, due to which they may have problems with entering other places of recreation. In addition, rockers are not interested in the music that sounds at most youth discos. Therefore, the rock bar will always be visited by regular guests.

The profit of rock bars consists of:

• the cost of entry to ongoing events (performances by rock performers, holding theme parties);
• due to the constant number of guests and their orders of alcoholic beverages.

To open an institution in a particular city or district, it is necessary to analyze the population, the number of already existing bars and nightclubs. And it is also necessary to count potential visitors to recreational places of such a plan, taking into account educational institutions existing in the city or the selected area.

The concept of a musical place of rest also directly affects the profitability of a nightclub:

• the style of music played in the institution;
• lighting;
• specifics of the bar menu.

The target audience

The most promising target audience for a nightclub is people in the age category from 16 to 30 years. At this age, up to 80–90% of active youth periodically visit nightclubs.

Every year there is a change in the audience of the club by about 30%. Grown-up visitors move to other, more reputable clubs, but new guests who have already become adults are added. People over 30 are more affluent financial plan and seem to benefit the public. But the age audience has disadvantages: the growth of visitors occurs at a slower rate, there is tougher competition for guests.

Competitive advantages

In all cities there are already nightclubs with a good and proven reputation. In order to distinguish yourself from such establishments, it is necessary to analyze their activities and highlight a list of advantages that will help you outperform your competitors.

The following activities can be carried out:

• organize free admission until a certain time;
• introduce a system of privileges for regular visitors;
• hold themed parties with contests and gifts on holidays;
• sell unusual branded cocktails at the bar according to bartenders' recipes served in the "bar show" style;
• invite pop stars to perform;
• hire a permanent photographer to review activities on popular youth sites.

Advertising campaign

A novice businessman in the entertainment industry needs to focus on an advertising campaign. Holding a bright show about the opening of a new nightclub will interest and attract potential customers.

For further development of the project, you can:

• periodically distribute cards for regular customers of the institution;
• sometimes make free admission (for example, to those guests who come in white clothes, or girls in dresses).

Carrying out various promotions and prize draws, providing discounts - all this will only strengthen the audience's interest in the new institution. It is important that such promotional specials take place regularly and are not monotonous.

• use external advertising placed on banners and billboards;
• periodically distribute flyers to parties in crowded places;
• constantly promote the pages of the night club in social networks;
• place advertisements in the media.

Step-by-step instructions for opening

In order to open a nightclub from scratch, you need to be well versed in the field Catering and entertainment. The rules for opening and the principles of running a club business are the same in small town, and in the metropolis.

To open your own nightclub, you need to go through several stages:

1. Calculate the profitability of the club, analyze the scope and performance of competitors. Think over the design of the future institution, determine its concept and format of work.
2. Prepare a package of documents for registering an enterprise and obtain all permits and licenses.
3. Buy or rent a space.
4. Get the equipment you need to get the job done.
5. Hire staff and provide training.

The documents

Since a nightclub usually sells drinks and dishes containing alcohol, registration as an individual entrepreneur is not allowed. LLC can sell such products. To register an LLC, you will need to provide some documents to the tax authority. Their list is contained in federal law"On state registration legal entities and individual entrepreneurs"of 08.08.2001 N 129-FZ.

In the application for registration of an enterprise, it is necessary to indicate OKVED codes. For a nightclub, you need to choose the following:

• 55.40 - "Activity of bars";
• 52.25 - " Retail alcoholic and other drinks.

As a taxation system, it is better to choose the simplified tax system and decide on the object of taxation - either 6% of income or 15% of net profit. The laws of the constituent entities of the Russian Federation may reduce these rates.

Most often in a nightclub, in addition to alcoholic beverages hot food prepared in the club itself is also served. Therefore, clubs are classified as places of public catering. This means that the institution will be subject to sanitary and epidemiological supervision, during which it is possible to carry out preventive and ongoing inspections.

Special attention in the light of some events (fires in the Perm club and the Kemerovo mall) should be given to the issue of fire safety. It is important to ensure security not only in fact, but also documented.

For the normal functioning of a nightclub, after registration with the tax authority, it is necessary to prepare the following documents:

• conclusion of the SES;
• permission from the fire department;
• design and architectural and technical documents;
• analysis of the sound effect on the surrounding houses;
• author's supervision decision;
• situational plan;
• sanitary passport;
• license to sell alcoholic beverages;
• contract for garbage collection and maintenance of the ventilation system;
• medical records of staff;
• safety briefing log;
• panic button agreement;
• contracts for the repair and reconstruction of premises;
• contracts for the supply of sound and lighting equipment;
• lease contract.

When selling alcoholic beverages, it is necessary to register a cash register in the Unified State Automated information system(EGAIS).

Room and design

There are basic requirements for the premises in which nightclubs are located. For example, to obtain a license for alcohol, the area of ​​​​the premises must be at least 50 square meters. m. The internal layout of the premises should be organized in accordance with SNiP.

In addition, the establishment must be located at a distance of more than 100 meters from:

• sports schools;
• educational institutions;
• medical institutions.

In this case, you can zone the club as follows:

• area of ​​the dance hall - 200 sq. m.;
• landing area - 100 sq. m.;
• kitchen area - 50 sq. m.;
• hall and wardrobe - 80 sq. m.;
• restrooms, utility rooms, warehouses - 70 sq. m.

The choice of room design directly depends on the concept of the nightclub. An institution that is distinguished by originality and creativity always acquires a lot of regular guests and attracts new visitors.

The hall should be equipped with:

• sound and lighting equipment;
• video surveillance systems;
• quality air conditioners
• reliable security system;
• proper fire alarm.

Equipment and inventory

The main costs of opening a nightclub are directed to the purchase of equipment. The reputation of the establishment ultimately depends on how high-quality the sound and lighting will be.

Staff

It is necessary to pay close attention to the selection of personnel. The success of the institution depends on the professionalism of the employees. You can start searching at the stage repair work held in the selected premises.

The staff usually includes:

Job title	Salary in rubles	Job Responsibilities
Director (may be the owner of the establishment)	20 thousand	Performs representative functions
Manager (art manager, PR manager, organizer of club programs)	40 thousand	Controls the functioning of the nightclub, solves problems that have arisen, organizes performances of "star" guests
Accountant	30 thousand	Leads financial statements, controls the modern payment of tax deductions, calculates the salary of employees
DJ	15 thousand	Participates in the organization and holding of theme parties for clients, selects musical accompaniment. Usually the staff includes from two DJs
Wardrobe attendant	9 thousand	Accepts outerwear from visitors, controls the safety of things
Cook	20 thousand	Engaged in the preparation of cold and hot dishes. Usually the staff includes 2-3 chefs
Waiter	15 thousand	Accepts orders from guests, answers questions regarding the range, prices, types of services, the availability of discounts and promotions, responds to comments and suggestions, and passes information to management. Usually the staff includes 3-4 waiters
Bartender	17 thousand	He is engaged in the manufacture of cocktails, the sale of drinks in containers and on tap, and advises visitors. Usually the staff includes 2-3 bartenders
dishwasher	8 thousand	Monitors the cleanliness of dishes and their stocks
Security	20 thousand	Controls the entrance and exit of employees and guests, monitors the situation in the nightclub and near it, the safety of the institution's equipment. In addition, it solves emerging conflict situations, helps in emergency evacuation. Usually the staff includes 2-3 security representatives
Cleaner	15 thousand	Supervises the cleanliness of the establishment, takes out the trash

Financial plan

In this section, the planning of the main indicators of income and expenses of the business is carried out. You can download a ready-made nightclub business plan, but it is recommended to carry out the calculation yourself. Since opening a club is a capital-intensive process, the risk of losing the invested funds is very high. It does not matter whether a businessman invests his own finances or investors' money - it is necessary to understand whether the project is profitable even before opening an institution.

How much does it cost to open a nightclub?

The amount of start-up costs affects the payback period of the institution. Therefore, it is necessary to calculate in advance how much it costs to purchase equipment, train personnel and evaluate other expenses. This will help you understand what you can save on and how you can ergonomically organize the work of a nightclub.

Recurring costs

Planning to open your own establishment is impossible without assessing recurring costs. The businessman will have to carry out these financial expenses on a monthly basis.

Income

To calculate the approximate monthly income of a nightclub, let's take a 100 sq. m. In one evening, the institution can be visited by 200 people, and the average bill with the cost of entry will be approximately 600 rubles. Usually nightclubs work on holidays and weekends, so the number of working days per month will be about 9. By simple calculations, you can determine that the minimum monthly revenue will be 1.1 million rubles. Net profit per month, therefore, is in the amount of 200 thousand rubles.

Calendar plan

When preparing a business plan, a novice entrepreneur needs to calculate his strength and draw up calendar plan events.

Risks and payback

There are certain specific "pitfalls" in the club business.

Among them are the risks:

• lack of demand for the concept of an institution in a particular city or district;
• inconsistencies pricing policy the requirements of the target audience;
• low quality of the services provided in comparison with the institutions of competitors;
• disinterest of visitors in the show programs chosen by the art director;
• rejection of guests with too strict or, conversely, formal face control.

As for the payback of the club, based on the calculation that the net profit per month will be 200 thousand rubles, it can be assumed that at first the institution will not be very profitable. The indicator will be equal to only 1.5%. In such conditions, the institution will fully pay off after about 2 years of its operation. However, as the popularity of the institution increases and more people visit it, the ratio can rise to 22-25%.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that entertainment for them - the main service, and the sale of food and drinks - additional. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

 

When evaluating business ideas, such an option as opening a club, a night for dancing or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: floating platform, beach, roof and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weak sides on the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

Table 1. Optimum floor space for nightclubs of various formats.

Club concept	Positioning	Population, thousand people	Capacity, pers.	Room area, sq.m.
Event restaurant	place for celebrations; something between a restaurant and a concert venue with a large dance floor
Arena for events	open dance floor for large-scale concerts, festivals, raves	from 1.5 million
vijay cafe	holding unique events combining music and multi-projections on video panels	from 300 (high intellectual level)
	bohemian club for a narrow category of wealthy visitors with a bar, cigar room, expensive artists
Lounge cafe	a cozy place for the elite, with a special selection of music, a small dance floor, a large hookah	over 400 (developed club culture)
Dance club	Democratic institution with a large dance floor, DJ, show program	from 600 (standard of living is average and slightly higher)

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes according to the permissible level of noise, vibration (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to arrange a separate entrance zone, it is often necessary to occupy a piece of land belonging to the MKD, to reconstruct common areas (wall of the house, entrance). The issue is resolved individually, sometimes you can limit yourself to a decision general meeting(re-planning), in another situation - the consent of the owners (reconstruction) will be required.

Table 2. Minimum requirements for buildings and premises for a night restaurant.

GOST requirement	necessarily
Separate entrances for visitors and staff (service)
Signboard indicating the name, profile, mode of operation
to the premises
Arrangement of the entrance area: hall, vestibule, entrance hall
Wardrobe, hangers in the hall or directly in the hall
Service hall separated from production premises
Free toilet with soap, towels, wastebasket
To technical equipment
Natural and artificial lighting
Emergency lighting (battery lights, generator)
Water supply (hot, cold), sewerage
Heating providing T° 19 - 23 °C
Air conditioning system with maintenance of T° and humidity parameters
Security alarm
Sound insulation of the room (in a residential building the level is less than 35 decibels)

A separate topic is fire safety requirements for catering buildings. It is possible to obtain a positive conclusion of the Ministry of Emergency Situations only if all normative documents. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding paid contract lease with HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

Table 3 Comparative characteristics three projects in different regions. Source "Club of Investors".

		Quantitative indicators	financial data	Requested Investment Amount
Night club with bar and cafe (zero cycle), Krasnodar	complex character: a place for events, concerts, discos, corporate parties; dance floor, neon 3D effects	detached building, center; area - 1000 sq.m.; capacity up to 1,500 people; average check - from 1000 rubles.	entrance ticket - 500 - 700 rubles; dinner (cafe) — 2,500 rubles; drinks (bar) - from 500 rubles; payback period - 2.5 - 3 years	150 million rubles
Nightclub, St. Petersburg (from scratch)	Lounge cafe - day, night: live music, laser show, entertainment program	area - 500 m; seats - 150; planned number of visitors/night - up to 400	expected income/month: daily - 350,000 rubles; night - 1,500,000 rubles; payback period — 1.5 years	total is not specified; share from 5.5 million rubles from participant
Expansion on the basis of an existing Irish pub-type restaurant; Nakhodka	dance hall in modern style, exclusive club music, performances by professional dancers	in the restaurant - 210 stationary places; there is an undeveloped 2nd floor in the property: the area is 200 sq.m., the ceiling height is 8m.	project development: 5 months; repair - 300,000 rubles; furniture - 5,000,000; sound, lighting equipment - 1,000,000 rubles; payback - 3 years. net profit - 1,200,000 rubles / month	50 million rubles for 10 investors (10% each); loan - 3.5 million rubles. for 24 months

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to musicians (compiled by Daily) includes small towns: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.