The modern beauty industry is a rapid progress, the constant introduction of unique developments and the most incredible know-how. Recent achievements in the world of cosmetology allow not only women to find their “youth code”, but also open up great and wide opportunities for running a successful business in certain market segments, and the main arguments for this are unique nanotechnologies and hardware cosmetology.
The cosmetics market today is a broad sector of the economy, including the production, marketing of products and the provision of services. Each section of the market is very much in demand, very difficult and very profitable.
If you are not a tycoon and cannot buy a factory and laboratories for yourself, hire “great minds” to develop cosmetic products, and if creating networks for the sale of cosmetic products is very difficult and requires large investments, then the market segment: the provision of cosmetology services is difficult, expensive, but possible and very profitable!
And the most correct solution for a person who is not a qualified specialist in the field of aesthetic cosmetology, but who has a business streak and a great desire to create a stable business with the fastest possible payback, whose services are in demand at all times, is a beauty salon. We can say: an aesthetically attractive business with a "female face". But, of course, not everything is so simple.
Nowadays, beauty salons of any class: economy, elite, VIP-class, well, just a lot. According to statistics, about 55% of newly opened salons are closed literally within a year or two. There are quite a few reasons for this. The very first and objective reason is uniformity! Also among the main factors successful project- unwillingness to delve into / study at least the main subtleties of the beauty industry and, of course, this is illiterate management and marketing.
In addition, as a rule, most owners this business- these are mainly women for whom a beauty salon was bought / opened as not a business, but rather a place for leisure.
If you take a serious, competent and thoughtful approach to opening a business in the field of aesthetic cosmetology, then, first of all, you should think about what to offer a potential client, what competitors do not have and what may be of interest to a future client from the point of view of innovation, efficiency and affordability.
Today, among the services of the beauty industry in special favor is hardware cosmetology. And it was the opening of a hardware cosmetology beauty salon, where customers will be offered a wide range of services for effective rejuvenation, safe and impressive results in lifting, body shaping, etc. using innovative equipment, will allow predicting the prosperity of the business and significant advantages over competitors. That is, for the success of the business, it is required to open a beauty salon of a completely new level.
Today on domestic market In cosmetology, there are already enough hardware cosmetology salons, and marketing research shows that this is indeed one of the most promising areas in this segment of the cosmetic market. But if you want to open this business quickly and economically, then you can forget about its prosperity and long existence!
Opening a hardware cosmetology salon: opportunities, risks and where to start?
Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won the most important position in cosmetology and medicine.
Skin rejuvenation and lifting, weight loss and body shaping, effective solution of the most complex cosmetic problems by hardware methods have gained immense popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.
And as statistics show, 85% of such people, including 70% of women (the most promising client, focusing on which beauty salons are opened) and 15% of men, make a choice in favor of hardware cosmetology services.
Therefore, the opportunities for the success of this business are very large and promising.
Of course, there are risks of opening a beauty salon with such a specialization, but they are not higher than in any other serious business, one might say, even lower. If, with all responsibility and maximum thoughtfulness, we approach this issue all risks will be minimized.
The first main and very important aspects of opening this business:
- - The need to familiarize yourself in detail with all the features of the business itself and
with the prospects and possibilities of hardware cosmetology; - – Marketing research of the salon business in the area where it is planned
open a salon: is the service in demand among the population
aesthetic cosmetology, study of the closest competitors, their features,
offers and benefits.
Consider a step-by-step algorithm of the necessary actions to open a successful hardware cosmetology beauty salon:
- Step #1: Selection of a place to open a salon. A well-chosen place is the main
business success factor; - Step #2: Professional Development business plan and corporate identity future
salon. (1 subparagraph); - Step #3: Interior design project;
- Step #4: Preparation, design and legal support necessary
a package of documents for opening a salon. This aspect, in our case, will be
have additional difficulties, as documents will be required for
equipment and a license to conduct hardware procedures.
(list of all required documents. 1 subparagraph: deal with registration
documents on your own or entrust to professionals); - Step #5: Selection of equipment. (buy at the exhibition or rent with subsequent purchase. Briefly about
leading manufacturers and their products); - Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
services. Briefly about pricing policy); - Step #7: Recruitment and training. (1 subparagraph);
- Step #8: Advertising. Carrying out an advertising campaign. (1 subparagraph);
- Step #9: Conclusion.
Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.
First of all, it should be clearly understood that a beauty salon of a decent level is quite serious business requiring forethought and literacy in every nuance. Moreover, today it is one of the fastest growing sectors of the beauty market, and the chances of creating a successful, prosperous aesthetic cosmetology salon are really high.
The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after that you can seriously approach the choice of a place for the future salon. Depending on the intended clientele, the area and premises are selected.
If there is a desire and opportunities to create an elite-class salon, then both the place and the premises must fully correspond to the status of the salon and future customers.
Therefore, the choice should fall on the city center or the area where the inhabitants are successful business people for whom the cost of beauty services is not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.
Of course, you should be prepared for the fact that in any "rich area" you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but a completely new type of aesthetic cosmetology - hardware.
It will be necessary not only to detect an opponent, but also to identify all his strengths and weak sides, and, having made the right conclusions, open a salon of a higher, completely new level. This is good market research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.
If the premises are located in a residential area, then it must be taken into account that the contingent of clientele will be completely different: they can be either simple housewives, women of a fairly mature age, or a business woman. In any case, you should count on the fact that your client, first of all, will be interested in the availability of hardware cosmetology services.
Salon of the elite class.
As numerous studies show, if you open a luxurious “luxury” salon, this does not mean at all that it will bring big profits. Of course, the prices of such a salon will in any case allow the project to pay off, but this is by no means a fact that there will be a lot of clientele.
The rich clientele that the salon will be oriented towards is a rather peculiar audience, it will take time and a very strong one. advertising company to "lure" successful ladies and glamorous ladies to their salon. And there are no promotions and bonus programs"do not roll." Clients of elite salons are of little interest in how much more economically it is to visit your salon.
You will need something stronger, at least the fact that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is constantly on hearing, for example Volochkov, etc.
Salon middle class.
If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers say today, this is a real “gold mine”. And in this case, the premises do not have to be selected directly in the city center, but the outskirts will not work in any way.
It is worth looking closely at the sleeping areas where people from average incomes and above live. And here the most correct decision is also to conduct a marketing research: how people live in this area, what cars they drive, in what boutiques they dress, etc. Those. find out if they can afford regular visits to a hardware cosmetology beauty salon, where prices will be real, but still not the same as in a simple beauty parlor.
In any case, before renting/buying a space for a future salon, you need to get clear answers to the questions: does the client need something fundamentally new in a certain area? Are people in the area interested at all? new service beauty services?
Conclusion:
- - A place for an elite class salon needs to be selected exclusively in a very prestigious area, it will cost a lot, guarantee
the success rate of the salon is about 55%. But if you can make it prosperous, then you will be rich. - — The right place for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.
Not everyone and not always resort to a thorough study of the market, i.е. to the marketing research, starting with the selection of a place for future business. Perhaps that is why we do not have so many in our country successful businessmen and so many failed.
Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.
There are ideas, there is a desire and opportunities to open a beauty salon of a new level. Its class and even its location are selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be like and what results it will lead to. Those. you need a map of your project - a business plan.
What is a business plan and who needs it?
The business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of a business idea and founders).
You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced professionals, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise, where all the nuances and risks will be taken into account.
What should a hardware cosmetology beauty salon business plan include?
- — Assessment of the situation on the market and assessment of the closest competitors. This is the most important stage of business planning, since potential risks depend on it.
- - Premises. Availability legal address — mandatory requirement opening any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of the salon business depends on a well-chosen location.
- – Development of exterior, interior and corporate identity design for the salon (name, logo, corporate colors, staff uniforms, letterheads,
website page, etc.) - — Documentation registration — business legalization. You need to register the salon with the tax authority. IMPORTANT! Consider when choosing an LLC or sole proprietorship that in case
bankruptcy of the Company, you will lose only the registered property, and individual entrepreneur risks personal property. Usually,
registration of a company will cost no more than 12 - 15 thousand rubles. You will also need to register with the tax office and cash machine, otherwise provided
big fines. - — Hardware cosmetology is medical cosmetic services subject to compulsory licensing. Roszdravnadzor such a license is issued for
the basis of the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
activity qualification. - - Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
expected in the cabin. - — Personnel. The beauty salon should have administrative staff and attendants. Recruitment is the most important and most responsible step, since it will depend on the professionalism of the staff of your salon whether the salon will become successful or close in a year or two.
- — Develop and establish a list of proposed services and a mode of operation that will be convenient for the target group.
- - Financial plan.
a) calculation of all costs for opening a salon (fee for premises, repair and
design work, equipment, paperwork, etc.)
b) calculation of prices for the services provided
c) staff salaries
d) expenses and consumables
e) taxes
f) advertising
All data of financial calculations are preliminary.
- - Advertising company. Marketing plan saloon expansion. IMPORTANT! Advertising
the company must be held one month before the opening of the salon. - – Calculation of the planned indicators of the beauty salon for 2-5 months.
- — Preliminary result of payback and profitability of hardware cosmetology beauty salon.
As you can see, developing a next-level beauty elephant business plan is not an easy task. Therefore, the best solution is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be painted and calculated, up to possible risks.
Step number 3: Design project of a beauty salon.
A beauty salon needs to be beautifully “dressed”. The interior is business card salon.
The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether customers want to return to your salon after the first visit.
A beauty salon is a place where people are offered beauty: services that allow a person to feel harmony with his own body. Therefore, the interior should deliver aesthetic pleasure to customers with different taste preferences.
The interior should correspond to the high level of the salon. It is from appearance will set the mood, emphasizing the level and individuality of the institution.
Competent zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a staff rest room, treatment rooms and a mandatory CEC requirement - the presence of at least two utility rooms, two bathrooms, and, of course, the elegant office of the director of the salon - this is the main thing that must be taken into account in planning.
Creating a salon design project is exclusively the prerogative of professionals who, thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account the architectural forms of the room and the corporate style of the salon, will develop an interior design that will be the realization of the owner’s dream and the harmony of aesthetics and exploration of modernity.
It is very important to correctly distribute all the space, all square meters of the cabin should work in full. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright bold colors can be annoying to customers.
Hardware cosmetic procedures are more likely to be medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing effect and soothing. Each client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.
That is, the interior of a beauty salon of a new level should be modern, refined, harmonious in every element and with a touch of luxury. An excellent option would be to create a special highlight of the interior - it can be like a special room for relaxing and meeting clients, with beautiful furnishings, large mirrors in silver openwork frames, with a beautiful decorative fountain, or vice versa, a hall decorated in the style of trendy minimalism, hi-tech …
In any case, you need a twist, and it all depends on the imagination and creativity of your tandem with a designer-developer.
The most important! When decorating the interior of the salon, you should not save on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the salon interior will look cheap, which will immediately affect the clientele. People even with average incomes, going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.
When developing a design project for a beauty salon, special attention is paid to engineering systems. Of course, they should be hidden, but have access for regular maintenance and checks. It is also necessary to take into account the fact that there will be a lot of hardware equipment and many sockets will be required.
The SanPiN norms regulate not only the area of the premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, all the requirements of the established standards should be observed, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).
Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, the main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will become a guarantee successful work hardware cosmetology beauty salon.
P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.
Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.
The legal execution of all the required documents for opening a hardware cosmetology beauty salon is the most difficult, time-consuming, effort-consuming and nerve-wracking stage of the entire process. But it must be passed!
Today, many law firms offer the service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a saving solution for people who value their time and their nerves.
If you are engaged in the preparation (collection) and execution of all documents / permits on your own, then saving a little, you will lose a lot of time and effort for repeated visits to many instances. It should be borne in mind that almost every necessary permit requires the submission of a whole package of documents to a certain authority.
What documents are needed to open a new hardware cosmetology beauty salon?
- — Documents on registration of the company with the tax authority (form of ownership and
charter). - — Lease agreement (registration with the City Property Committee is required).
- - Permission to conduct activities from the district Council. This document
issued free of charge. - - Conclusion of the CEC inspection.
- - The conclusion of the fire inspection.
- – Permission to trade (provision of services). This permission is issued
district government and without fail must be certified by the CEC. - - Document on the assortment list of services.
- – License and permission to provide medical services – hardware
procedures. The document is issued by Roszdravnadzor. - — Contract for garbage collection.
- - Laundry service contract.
- — Agreement with REU or ZhEK for Maintenance(water supply,
electrician). - – Agreement with a company (optionally chosen) serving the cash register
apparatus. - – Permission to place a sign (this is a whole package of documents).
- — On a voluntary basis, a certificate of conformity is issued (this document
it is desirable to arrange).
This list may not be complete as each regulatory body may request additional documents.
Documents on personnel records in a beauty salon will also be required. That is, a whole list personnel documentation, which is determined by the Norms of the State Labor Inspectorate. The absence of this documentation entails considerable penalties from 30 thousand to 50 thousand rubles.
Also, in the absence of these documents, at the first check, the suspension of the enterprise's activities is possible. And as you know, any new business- this is a bunch of checks in the very first days of its existence.
As you can see, a serious "war with paper monsters" will be required. And the surest solution to avoid this is to contact a professional law firm. This will not only help to avoid queues in the endless corridors of authorities, but will also make the entire process of collecting and processing the necessary documentation as fast as possible. It all depends on your capabilities and wishes.
Step number 5: Choosing equipment for a hardware cosmetology beauty salon.
The most important thing in a beauty salon offering hardware cosmetology services is specialized equipment, which must be patented and meet the high standards of European hardware cosmetology. The popularity and demand for the services of your salon, and hence your profit, will depend on the modernity, innovation and capabilities of such devices.
Hardware cosmetology equipment allows for highly effective procedures for facial rejuvenation, elimination of aesthetic flaws, figure correction. That is what the salon will earn money on. Therefore, the selection of equipment requires a very serious approach and professionalism, which means that consultations and recommendations of specialists will be required.
In order for the salon to be popular and successful, you will need not 2 or 5 devices. A wide selection of hardware methods of rejuvenation and body shaping without surgery is exactly the main advantage that will not allow the salon to be in the rank of typical ones and will allow you to have a big bonus over competitors.
The main task of hardware cosmetology is the strongest cosmetic effect, increasing the effectiveness of the applied cosmetic products and a long-lasting cosmetological effect. Cosmetology hardware equipment should be selected in accordance with the intended services of the salon, as well as based on the price category in which the services of the salon will be offered.
The modern market of cosmetology equipment offers a mega-variety of the most innovative devices from both foreign and domestic manufacturers. The main services of the salon are facial rejuvenation procedures and body shaping procedures. To date, among the most popular hardware procedures are:
- – ultrasonic cavitation, radio wave lifting and oriented liposuction. To carry out these procedures, you can purchase one of the latest apparatus (3in1), which contains three programs for these procedures;
- – a complex system of vacuum correction and figure modeling with an infrared radiation system. Many medical cosmetologists
centers say that the apparatus of such a complex system allows you to simply work wonders and achieve the highest results in the most difficult stages of cellulite; - Photorejuvenation is a very popular and effective procedure today. The hardware system of photorejuvenation and photoepilation will allow offering customers effective method removal of cells of the surface layer of the skin using photo flashes, as well as the removal of age spots and vascular
stars.
The list of possible equipment for hardware cosmetology procedures can be quite wide, but by the name of the methods it is divided into: quantum therapy, cavitation, laser biorevitalization, relaxation therapy, fractional phototheomolysis, fractional rejuvenation, laser therapy, microcurrent therapy, laser resurfacing, ultrasonic liposuction.
- Dermal Institute (Dermal Institute) - USA
- Creative ILOODA (Creative Iloda)
- Storz Medical (Storz Medical) - Switzerland
- Unbescheiden GmbH (Unbescheiden) - Germany
- Sybaritic (Sybaritin) - USA
- MS Westfalia GmbH (MS Westfalia) - Germany
- and many others.
Today, all leading manufacturers of hardware equipment offer unique devices for cosmetology, developed according to the latest achievements of science and technology.
Hardware cosmetology equipment is not cheap, its cost varies from 1 thousand dollars to 5 thousand dollars and more. You can buy it directly at the manufacturer's exhibition, from dealers of branded manufacturers.
Also, equipment can be purchased from supplier companies in the so-called leasing, i.e., leased on the terms of further redemption. You can also buy cheaper equipment from Chinese manufacturers, but there are 50x50 guarantees of efficiency and durability.
Today there are a lot Russian manufacturers of this equipment produce devices for cosmetology, which are in no way inferior to European ones. In any case, there is plenty to choose from, it all depends on personal preferences and financial capabilities.
Step number 6: Development of a price list for the services provided. Choice of types of hardware procedures and additional cosmetic services.
Without a doubt, hardware cosmetology is very popular among patients who want to always look young and beautiful. The latest hardware techniques can solve many aesthetic problems.
When creating a hardware cosmetology beauty salon, you should carefully develop a price list for the services provided. It should be borne in mind that your clients will be people of a wide age range, from 20 to 60 years old, so the best solution would be if both classical techniques and the most innovative techniques in this area are included in the price.
Classical methods include such procedures: darsonvalization, electrolipolysis, vacuum cleaning, iontophoresis, vaporization, lymphatic drainage, myostimulation and many others.
Among the newest and most popular are such hardware procedures: non-injection and injection mesotherapy, fractional rejuvenation, ultrasonic cavitation, radio wave surgery, laser removal of warts, spider veins and rosacea, body correction, non-surgical liposuction, laser hair removal, etc.
As a rule, the price list may not be limited only to the traditional services of the salon, you can also equip a swimming pool, create your own restaurant in the salon, where clients can relax after cosmetic procedures, or another profitable “chip” of the salon.
The development of the price list includes a clear price list for each beauty parlor and other additional services. This price list indicates the time of the procedure and the price for it. A list and price of all professional cosmetic preparations used for the procedure should also be indicated.
How to set prices for the services provided?
Price policy salon should be formed only in accordance with the quality and level of services provided. Modern consumer makes special demands on the quality of the services offered. If a fixed prices will not match the efficiency and quality of services, then the salon will be doomed.
Having set low prices, this is not a guarantee that there will be a lot of customers, and the payback of the salon will have to wait a long time, because the current payments will be rather big. Therefore, prices for services should be calculated in accordance with the quality and innovation of services. Remember that if you set low prices to attract customers, then it will be very difficult to raise them later.
Even if your prices are slightly higher than those of competitors, but the range of services, their quality and general atmosphere are at the highest level, then customers will choose your salon.
It should also be taken into account that for many clients, it is not the price that plays a decisive role in choosing a salon, but the effectiveness of its services and a convenient work schedule.
Most of the clients want to tidy up, rejuvenate, etc. at the beginning of the working day, because if a person works, then after a difficult labor day he does not always want to go to the salon.
Although many glamorous ladies visit the beauty salon in the afternoon. Therefore, the schedule of the beauty salon should be designed optimally for all categories of potential clients of the salon.
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Step #7: Staff recruitment and training.
Frames are everything!
It is on how qualified personnel you select for a hardware cosmetology beauty salon that its success and prosperity will depend.
Remember that money in the beauty industry can only be earned together with high-level professionals. You do not need a simple full-time beautician, you need a good specialist.
To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most correct solution would be to contact a professional consulting agency, where you will be helped to select high-class specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountant, security guard and other personnel.
The growth of the salon business begins with the successful selection of a team of personnel! According to experts, the prospects for business development - salons / centers of hardware cosmetology are quite large, but in this market only those salons that provide services to customers at the European level of quality, fulfill all the wishes of their customers, create a comfortable psychological atmosphere, and it all depends exclusively from the team - the staff of the salon.
When looking for employees, the manager must:
- - clearly and clearly understand what kind of specialist he needs;
- - conduct personal interviews with each candidate;
- - evaluate in the candidate professional quality, his experience and personal qualities;
- – be sure to familiarize yourself with his documents: diplomas, licenses,
work book, with recommendations from previous jobs; - - hire selected candidates on a probationary basis,
which will make sure of his professionalism, get to know him better
personal qualities. And if a person does not meet the required
criteria, you can fire him without any problems. If your employee
suits, then you officially hire him and conclude a labor
contract.
It may also be necessary to train your selected staff to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.
It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, therefore, salon specialists must have a medical education and a diploma of completion of the hardware cosmetology course.
Salon staff training is not only advanced training medical staff, but also training of the director of the salon in modern technologies of business and team management, courses for the administrator and other service personnel.
Having assembled and trained his "team", the manager must install in the cabin professional ethics, which is a significant factor for a cohesive and effective work employees.
The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.
Step #8: Advertising. Conducting an advertising campaign.
- – work with the media (magazines, radio, television);
- — printing promotional products: business cards, booklets, posters, flyers, etc.;
- - advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people draw all the information today from the networks;
- - steps to create and stimulate demand for salon services;
- - Salon presentation.
An important role in the advertising of the salon is played by its name, it should be not cutting the ear, original and consonant with something pleasant and exclusive. Particular attention should be paid to outdoor advertising salon. The sign must be harmonious with the exterior of the building where the salon opens, it must attract the eyes of people even at a distance, and therefore be bright, aesthetically attractive and beautifully illuminated in dark time days.
The outdoor sign of the salon should not be installed the day before the opening (as often happens), but a month before it should show off and interest passers-by.
And, of course, for the effectiveness of an advertising company, some kind of tempting "chip" is needed. And it should be present on all promotional printed materials to attract potential customers. To achieve the best result, it is necessary to use a combination of a wide variety of ways to advertise the salon, this is what will increase the impact on consumers.
It will depend on the results of the advertising campaign of the hardware cosmetology beauty salon that you launch your business successfully and from the “first turn”, or a second attempt will be required. Do you need her? Consequently, an advertising company is that point in the business plan for opening a salon on which it is categorically not recommended to save.
And, of course, the best solution for an advertising campaign to go perfectly and give excellent results is to hire professionals in their field - advertising marketing aces. The fact that a beauty salon of a completely new level is opening, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite .... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail here “will not work” and will not allow you to get the desired result.
Only a professionally designed, with a touch of creativity, quite loud and tempting advertising campaign will allow you to get a large "influx" of customers on the opening day, and whether customers want to return to your salon again and again, it all depends on the professionalism of the salon team.
Step #9: Conclusion.
The modern beauty industry allows you to earn beautifully today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to highlight all the important aspects of opening a salon business, where the main services are hardware cosmetology. This guide covers step by step the entire process of creating a salon from scratch.
A new level beauty salon with unique hardware cosmetology services is not only a form of a modern and beautiful business, but also one of the most profitable and fast-payback investment options in the beauty industry market, while at the same time with the most minimal risks.
But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in cooperation with specialists. Of course, if financial opportunities allow, then having decided what exactly you want, how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.
There is no shortage in such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, experience, joy for each stage passed - this is called “putting your soul” into your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.
Of course, one cannot do without specialist assistants, since each stage, each nuance of opening a salon or any other business requires certain knowledge and experience at each stage.
Remember that the successful opening of a hardware cosmetology beauty salon is not yet the success of the entire business. Business requires the strongest return, thoughtfulness and professionalism. You have a desire, opportunities and certain goals. And you will succeed in this complex and beautiful business!
Good luck and prosperity to your beautiful business!
Cosmetic services have always enjoyed considerable popularity among the population of large cities. Now this t The trend continues to develop, because the ecology of the metropolis leaves much to be desired.
For many people, visiting a beautician has already become a habit, and every year the number of male clients in such salons increases, which indicates the demand for the services of beauty parlors. So why don't those who want to start a new business consider this type of activity as an additional, and perhaps the main type of income? Let's try to figure out how to open a beauty parlor.
Let's get started
So, the first thing to do is to understand how you see your business. Will it be a small office offering only a few services, or big business in which a large number of specialists are involved? Depending on this, it is necessary to calculate the costs.
How to open a beauty parlor and where to start? The first thing you need to pay attention to is the room where all services will be provided. It is worth choosing a place in the city in which people are constantly “circling”. At the same time, it is desirable that it be a sleeping area. A good option is the first floor of a residential building near any medical or entertainment center, market, saunas, etc. Sometimes it will be very useful to equip your beauty parlor near a beauty salon.
Staff
It is allowed to hire only persons who have a secondary or higher medical education or, in extreme cases, a certificate of completion of cosmetologist courses. Each employee must have a certificate of medical examination(or rather a medical book). It needs to be done once a year.
Further, before opening a beauty parlor, it is necessary to establish strict rules for the staff: each employee must be dressed in a white coat, and put their hair under a scarf or cap. Special requirements are placed on the masseuse - she needs to cut her nails short so as not to injure the client, it is forbidden to wear dresses with narrow sleeves (they must wrap freely), all rings and other jewelry must be removed from her hands.
How to find good specialists?
The best option is to poach professionals from well-known beauty salons. This is very convenient, but far from safe. For example, after working for you for a couple of months and scouting out all your "chips", an employee can simply run away to the previous owner and transfer all the information to him.
Also, before you open a beauty parlor, you can advertise in the newspaper about a free vacancy for a beautician (or other employee). If you wish, arrange something like a competition for a place. If you have little understanding of cosmetology and do not even suspect how to choose a professional, then you can invite a specialist from a popular salon to be an expert (provided that his owner allows him to do this).
If there is a financial opportunity, you can send specialists to advanced training courses. Although in some cases the masters themselves pay for their training or pay off their debt by working hard.
Maybe it's better to buy?
There are several options that are possible when running a business in cosmetology. The first is to open it from scratch. This is quite suitable for those who do not like to correct other people's mistakes, and are used to doing everything on their own. In this case, you will gradually occupy your niche in the cosmetology business, gaining your own reputation, and not using someone else's.
If there is no time for this, then you can purchase a finished case. But it is worth considering that when buying a cosmetic business, you need to carefully review all the documents, make sure that there are no debts and study the reputation of the salon with customers.
Well, the third option is franchise business. In other words, you take ready business any company and run it under its own brand according to the scheme it has developed. This option is suitable for those who do not want to delve into the details of promoting their brand on the market and devote time to a marketing strategy. But even here there is a minus - the complete dependence of the quantity and quality of goods and prices on the franchise seller.
Project payback
Before you open a beauty parlor, you need to calculate its profitability. To start a business in this direction, 400,000-500,000 rubles will be enough. But even with such costs, you should not expect instant profit. When you set prices for services provided in the office, pay attention not only to the amount of finance invested in the project, but also to the prices of competitors. It is possible that for the first few months you will have to work even at a loss.
Therefore, it is very difficult to talk about the payback period of a business. On average, with constant investment in the development of the business, it will take from 2 to 5 years.
Services that a cosmetology office can offer
Already experienced specialists advise opening their own business in this direction, on the condition that there will be at least 5 jobs in the salon, and in different directions. For example, the most common services include:
- care for the skin of the face;
- body care;
- epilation;
- massage;
- hairdressing services;
- manicure and pedicure.
Some of these types of services can be combined depending on the employment of the masters. In this case, the guarantee of success can be considered the attraction of customers by some kind of "highlight". You can, for example, purchase equipment for laser hair removal.
What do you need to open a beauty parlor?
We have already talked about where it is best to locate your mini-salon. Now let's get to the topic necessary equipment and tools.
So, a small list of equipment needed to open a cosmetology business:
- a dressing table with a mirror, cabinets and a special screw chair;
- to perform steam procedures, there should be a separate table;
- special cosmetic underwear - napkins, sheets, aprons, towels, bathrobes, hats, scarves, etc.;
- a massage table;
- special equipment: iron, hair dryer, curling iron, steam bath, sterilizer, etc.;
- various trays, jars with lids, bottles, containers, etc.;
- tools: probes, eyelash or clip tweezers, eyelash curlers, scissors, spoons and special needles for cleaning the skin, etc.
All equipment for a beauty parlor must be constantly disinfected, and the instruments used in the procedures must be sterilized after each use.
If speak about required documents, which will be needed when opening a beauty parlor, then their approximate list is as follows:
- registration documents and certificates for equipment;
- diplomas confirming the necessary education of specialists;
- premises lease agreement;
- documents confirming the approval of the opening of the cabinet by the fire department and SES;
- contract for periodic maintenance medical devices and devices, concluded with the relevant companies.
After you have all the above papers in your hands, you will be given the main document, without which you simply cannot open a beauty parlor - a license.
Issue price
Before you open a beauty parlor, you need to carefully calculate all the upcoming costs. On average they look like this:
- The rent of premises will require from 20,000 to 50,000 rubles per month, depending on the location.
- For the purchase of cosmetics (and it is advisable to choose one line) you will have to fork out from 20,000 to 40,000 rubles. According to knowledgeable people, this certainly cannot be saved.
- For the purchase of equipment, about 100,000-20,000 rubles are needed. This amount does not include laser devices. With them, it will be from 1,000,000 to 3,000,000 rubles.
- Arrangement of an office for manicure and pedicure will cost at least 150,000 rubles.
- Do not forget about high-quality repairs, which visitors look at first. You can spend endlessly on it, but, on average, it will “take away” from you from 10,000 to 30,000 rubles per square meter.
- The hall for the administrator and the massage room will cost you about 50,000-70,000 rubles.
But keep in mind that a lot depends on what kind of people your beauty parlor will be designed for. The business plan given above is more suitable for more expensive salons.
And further
If your priority is middle-class customers, then you can save a little here. For example, you can choose a place for arranging your beauty parlor in a sleeping and not very noisy area. Renting such a room will not cost too much - from 250 to 400 rubles per square meter.
You can buy equipment from a not very expensive manufacturer - a Taiwanese or Polish assembly. So, for example, about 70,000-80,000 rubles will have to be spent on a pedicure and manicure room, and no more than 20,000 rubles on a massage room. By the way, when purchasing equipment and tools for your beauty parlor, you can pay attention not only to foreign manufacturers, but also to ours - domestic ones. As practice shows, they are practically inferior in quality.
how to open a beauty parlor
Your own beauty salon: how to save money? Useful information
In this article, we tried to collect the latest and previously unseen information about the tricks of doing business in a "beautiful" business.
What does a beauty salon grow from?
The most reasonable thing, market players advise, is to gradually increase the number of services provided. Therefore, many start with a hairdresser's room for 3 chairs and a room for the provision of services such as manicure and pedicure. Then a beautician's office is added. Naturally, space should always be taken with a margin - for development in the future or, at worst, for subtenants according to your profile. Subsequently, you can add a beautician's office. Everything needs to be done gradually, as experience is gained and the circle of regular customers expands.
Where to look for a place for a beauty salon?
Don't make two fatal mistakes! This is bought (still) by some newcomers - renting a room in the basement for a beauty salon is unacceptable, as it is prohibited by law. Everyone who keeps himself in basements either has a fabulous administrative resource or pays a monthly salary to checking officials! And second: the room must have a separate entrance.
The most common and successful location of a beauty salon is an apartment on the ground floor, transferred to a non-residential fund. The arrangement of such an apartment "turnkey" on average costs 2 - 3 million rubles.
Is it possible to buy ready salon beauty?
Yes, it's more than real. Now (due to the crisis) you can buy a ready-made beauty salon for one million rubles.
However, before you spend your money, take a closer look at what you are buying - will you soon become the next seller of notorious illiquid assets?
What can you save on opening the elephant of beauty?
The first, as always, helps partnership. If you become a "vassal" of some major brand (for example, Wella), then they will provide you with:
preferential leasing of all necessary equipment;
will give valuable gifts to each act of purchase;
free advanced training for staff;
will give their logo as a sign;
The logo will also decorate branded towels, which will be provided to you free of charge.
This luxury has only one drawback - some contracts exclude the possibility of using "jars" of other companies.
However, from experience, this hard and fast rule is violated so often that big brands have already relaxed their policies in this regard.
Saving time and effort is also an important success factor.
You can save time and effort by contacting a consulting firm (its services will cost you between $100 and $150). They give very sensible advice, which is extremely useful for absolute beginners. However, they sin by the fact that they immediately begin to "PR" their equipment suppliers. If you immediately make it clear consulting firm that you intend to search for the equipment that is optimal for you, they will calm down and begin to give you more practical advice. Do not be afraid to ask and insist on your own!
Salon business: How to involve the state in savings?
First, organize social events, for which you will receive bonuses from the state. But before doing this, you need to declare yourself. And so - in the second.
So, you must include your company in the register of small businesses. This will allow you to receive free information services, bookkeeping assistance, rental benefits, credit benefits and other subsidies.
For this, the following list of documents is being prepared:
application for entry into the Register, signed by the general director
Originals for verification:
constituent documents (Charter, memorandum of association, amendments thereto)
OGRN certificate
TIN certificate
certificate of registration of changes and additions to the constituent documents
Uncertified copies:
certificate of registration in the Unified State Register of Legal Entities
certificate of registration of changes in constituent documents
information about average headcount employees, certified by the signature of the general director, chief accountant and seal
Statement of no intention to conduct activities that do not comply with the law, signed by the CEO and sealed
power of attorney for a representative - in two copies signed by the general director and stamped
(data for Moscow)
Beauty salon: We continue to save
If you are going to rent the premises, then a direct lease agreement for a period of at least 5 years is best. Although the best thing, we repeat, is to buy out an apartment and transfer it to a non-residential fund.
How to increase the profitability of a beauty salon
I'll tell you one little secret: the success of your business largely depends on which administrator you choose. The best administrator of a beauty salon is a person with experience in sales. And by no means what it seems to many, judging by experience. It is especially important whether the administrator knows how to conduct telephone conversations. They need to be worked out, as in all other industries - until they are memorized. Often, customers will call the salon, who have switched through advertising that you gave in glossy magazines of a “district scale”. No "Now I'll go and ask the master what mordansange is ... Oh, and the master cuts his hair ...". The administrator of a beauty salon is not a doll on a teapot. And advertising in the media (and even a price list in a folder!) Is not a textbook on mathematical analysis. If you speak in a language incomprehensible to the consumer, then your administrator should at least be able to explain all the Masonic paraphernalia that you cherish so much.
How to prevent employee turnover in the salon business?
Unfortunately, there is only one really effective way here - this is to shift the focus from "stars with golden hands" to "smart cars". When you start to "work hard robots, not people", you will be pleasantly surprised that the devices do not carry business cards with personal phones in the pockets of a dressing gown, do not accept clients at home, do not put you in front of the fact that they are moving to work in another salon and do not go on maternity leave.
It is known that ignorance of the law is no excuse. And knowledge of the law, on the contrary, allows you to make good money. So: any mention of your favorite company - a sign, a pillar, conversations in the media - must be registered and paid for as advertising. If you hang out the slogan before the opening: “Soon! Salon "Lydia"! All kinds of services!”, then officials will come to you and want all kinds of services. From their point of view, it will be an advertisement, not a note on the refrigerator.
However, this can also be turned to your advantage. The same law says - if you simply give information about the services provided, but do not mention: A. The name of your salon, B. Trademark it's not an advertisement anymore. Such an ad is called a showcase. And the showcase is not paid. So hang the most detailed and beautifully designed advertisement (sorry, I wanted to say - a showcase) in your window and pay nothing.
I want to warn those who like to post ads on poles. Do you know that they are torn down by the relevant officials, and then they start calling you at the indicated numbers with an invitation to visit the administration? So it's better beautiful showcase no one has come up with anything yet.
This is how you can save money and even increase the income of your beauty salon. Per additional information(about the requirements of SES, profit figures and the basics of management) refer to other articles about the beauty salon on our website, which describe in detail additional, at least important nuances this business.
Nazarenko Elena
(c) www.openbusiness.ru
29.07.2017 13:20
Responsibilities of a Beautician.
There is a specialization in the field of cosmetology.
The beauty! How to open a beauty parlor?
There is a profession of a cosmetologist-esthetician, the duties of such a specialist include carrying out procedures that are aimed at caring for the skin of the face and body. Important feature- the specialist works only with healthy skin.
These are procedures that are not associated with a violation of the integrity of the skin. Masks, massages, body wraps, different types hair removal, eyebrow shaping, eyebrow and eyelash coloring, cosmetic skin cleansing, hardware procedures, make-up, anti-cellulite programs, SPA-complexes and other services. All these procedures are in demand by women, so salons need specialists. These types of services do not require compulsory medical education. Cosmetologists-estheticians work in beauty parlors, beauty salons, SPA centers. How to become a cosmetologist-esthetician? You need to take training courses, pass exams and get a certificate that gives you the right to work in your profession.
Responsibilities of a Beautician
A dermatologist-cosmetologist or cosmetologist is a specialist who treats the skin of the face and body, that is, works with skin diseases and aesthetic problems. The main task is to understand the causes of skin problems and offer solutions, choose the appropriate procedures.
What can be included in the duties of a cosmetologist? For example, removal of age spots, moles, spider veins, acne treatment, removal of scars and scars. Appointment of procedures for getting rid of stretch marks on the skin, cellulite, removal of signs of premature aging (edema, wrinkles, circles under the eyes), medical pedicure. Anti-aging procedures associated with a violation of the integrity of the skin, various injections, deep peels are also included in the duties of a cosmetologist. To provide services of this level, it is necessary to have a medical education. Cosmetologists work in medical clinics, beauty centers, salons.
Beautician assistant - how to start a successful career
How to become a beautician? To start gaining experience in the profession a good option- get a job as a "beautician's assistant". Duties usually include preparing an office for receiving clients, filling out documentation, performing simple, non-injection procedures, assisting in procedures, and working with cosmetology devices. Some companies provide training at the expense of the organization, which will also be very useful for career growth.
To get a job, you need an appropriate education, documented, a medical book and a desire to learn a specialty.
How to become a cosmetologist without honey. education, and can it be done?
Of course, having a medical education is a huge advantage for mastering the profession, it will be easier to study, and there will be more opportunities. However, if there is no such education, this does not mean that working as a cosmetologist is not for you, but you need to understand that not all areas in cosmetology will be available to you. Without a medical education, you can master the profession of a cosmetologist-aesthetician, but you cannot work as a cosmetologist. You also need to be prepared for the fact that not all salons and beauty centers will want to hire a specialist without a medical education. How to become a cosmetologist without honey. education? For those who do not have a medical education, but have a great desire to realize themselves in the profession of a cosmetologist, there are special courses that include the basics of anatomy, physiology, dermatology, trichology and other sciences, knowledge of which is necessary for mastering the profession.
When choosing educational institution it is important to check the availability of a license from an educational institution, pay attention to the teaching staff. Teachers must necessarily have extensive practical experience, and not just a baggage of theoretical knowledge, as well as be oriented in current trends and directions in cosmetology. No less important is technical equipment educational institution, there should be all modern cosmetology devices, preparations, consumables. The necessary information can be obtained from the feedback of those who have been trained, as well as on professional forums.
Cosmetologist education
What does it take to become a beautician? Now, in order to get an education to work in cosmetology, you need to unlearn at the department of pediatrics or general medicine, then get a postgraduate education in residency or internship in the specialty "Dermatovenereology", and then take another course of professional retraining in the specialty "Cosmetology".
AT medical school or college has a specialty "Nursing in cosmetology", which trains nurses for the vacation of cosmetic procedures. Such a specialist can perform massages, peels, cleansing, physiotherapy and body wraps.
What does a beautician need to know?
To successfully work in the field of beauty, a cosmetologist must have a certain set of knowledge and skills:
- Fundamentals of anatomy and physiology, the structure of the skin and its properties.
- The device of cosmetology equipment, the rules for its operation, storage.
- Types of professional cosmetics, drugs, consumption rates and purpose.
- Rules of hygiene and sanitation. Ways to provide first aid.
- Rules for working in the service sector. Current trends in the field of cosmetology both in Russia and abroad.
A good cosmetologist is a good clinician who can make a correct diagnosis, direct the patient to take the necessary tests to identify the causes of skin problems.
| AESTHETIC COSMETOLOGY | ||
| CLEANING | ||
| The name of the program | Duration | Price |
| Ultrasonic cleaning + mask according to skin type | 1 hour | 800 rub |
| Mechanical cleaning (manual) + mask according to skin type | 1 hour | 1100 rub |
| Comprehensive cleaning (ultrasound + mechanical cleaning + mask according to skin type) | 1 hour | 1300 rub |
| Mechanical cleaning of the back + mask according to skin type | 1 hour | 1450 rub |
| PEELINGS | ||
| Superficial peeling (all season) | 40 min | 1000 rub |
| Median peeling (selected individually) | 40 min | 1500 rub |
| Jessner peeling (2 layers. 400 rubles each next layer) | 40 min | 1500 rub |
| Peeling TCA 20% | 40 min | 1700 rub |
| CARE PROCEDURES | ||
| Anti-Akne program (cleansing, toning, gel, acne therapy, anti-inflammatory mask, finish cream with SPF) | 60 min | 1000-1200 rub |
| Anti-Age program (cleansing, toning, light scrub, facial massage, alginate mask finish cream with SPF) | 60 min | 1650 rub |
| "Shining Eyes" program (cleansing, toning, moisturizing serum injection using an ultrasound machine, mask, cream) | 60 min | 1000 rub |
| Radiant skin program (cleansing, toning, peeling, non-injection mesotherapy, peeling, brightening whitening mask, cream) | 60 min | 1200 rub |
| Complex "Instant rejuvenation" (peeling, hardware lifting of facial muscles with hyaluronic acid + mask) | 50 min | 1200 rub. |
| Program "Antikuperoz" (cleansing, toning, light peeling, introduction of a vasoconstrictor concentrate using galvanization, cooling mask, cream) | 60 min | 1200-2000 rub |
| Program "Intensive moisturizing" (cleansing. Toning. Peeling, the introduction of preparations with hyaluronic acid through galvanization, moisturizing mask, cream) | 60 min | 1200 rub |
| Microneedling (first procedure: your personal mesoscooter is included in the price) | 60 min | 2500 rub |
| Microneedling (second and subsequent procedures) | 60 min | 1500 rub |
| Author's face lifting-massage with face-building elements (by oil) | 40 min | 800 rub |
| Disincrustation | 20 minutes | 250 rub |
| Darsonval | 15 minutes | 150 rub |
| Ultraphonophoresis | 15 minutes | 200 rub |
| Alginate mask | 20 minutes | 400 rub |
| Additional face mask | 20 minutes | from 200 rub |
| Eyebrow coloring | 1 procedure | 150 rub |
| Eyelash dyeing | 1 procedure | 150 rub |
| Eyebrow shaping | 1 procedure | 150 rub |
| Eyebrow coloring with henna Brow Henna | 1 procedure 40 min | 400 rub |
| Removal of extended eyelashes + eyelid care | 5 minutes. | 450 rub. |
| Treatment of eyebrows and eyelashes (treatment program is selected individually | 60 min. | 1000 rub. |
| HAND CARE | ||
| Glycolic peeling 5%, mask + professional thermal gloves "JESSIKA" + cream (the procedure can be performed during face or body care) | 30 minutes | 500 rub |
| Paraffin therapy (the procedure can be performed during facial or body care) | 20 minutes | 200 rub |
| HARDWARE TECHNIQUES (on the face) | ||
| Biomechanical stimulation (face, neck, decollete) + alginate mask | 60 min | 1200 rub |
| Hydromechano-peeling (cleansing, toning, hydro-peeling, cream-mask, finish-cream with SPF) | 60 min | 1100 rub |
| Diamond polishing (cleansing, polishing, mask, toning, finish-cream-with SPF) | 60 min | 800 rub |
| LED therapy (included in care) | 20 minutes. | 300 rub. |
| Cosmetologist consultation free of charge | ||
Cosmetology services: Beauty and health center "Goddess"
You can’t forbid looking beautiful: this credo should accompany each of us. And whatever the prices for cosmetic services in your city, you still need to take care of yourself. Fortunately, there are Beauty and Health Centers that know the measure and are able to combine a pleasant atmosphere, decent service and reasonable prices. 
The complex of services of the beauty and health center "Goddess"
The main emphasis in the price list is on the services of a cosmetology parlor: skin care for the face, hands, body, multifaceted and complex. Here is a list of the basics from the basics:
Aesthetic cosmetology - eyebrow line correction, facial cleansing and other daily procedures;
Injection cosmetology - only in this Beauty and Health Center the price for cosmetology services of a similar plan does not scare away customers;
Relaxing and healing massage of the whole body, individual zones;
Comprehensive SPA programs for all age groups;
Manicure, pedicure and nail service;
The list of cosmetologist services also includes waxing, sugaring, as well as the sale of products and tools for caring for the body, face, and nails.
Modern techniques
Clients of the Beauty and Health Center "Goddess" get pleasant emotions and tangible results from a visit to a beautician. However, the cost of cosmetic services here is an order of magnitude lower than in other establishments. The secret lies not at all in saving on funds, and certainly not in the negligent work of specialists. Just the salon team practicing modern approaches in cosmetology, requiring less time for the implementation of procedures. Prices for cosmetologist services are fixed, but there are discounts for regular customers.
The task of the specialist who works with you is to choose an individual approach to the client, taking into account the specifics of the skin, figure, and health status. Therefore, the cost of cosmetic services may vary. You always need to focus on the end result: feel younger, better, let the body absorb beauty and glow from the inside.
Body care and body shaping
The price for the services of a cosmetologist necessarily includes body shaping programs. Compiled by knowledgeable professionals, based on a balanced diet, care and exercise, they allow you to achieve visible results in a clearly defined time frame. Prices for cosmetic services can also be flexible, in any case, the client is always informed about how much to pay.
Popular body shaping techniques include:
Mud baths and body wraps;
Anti-cellulite massage and other massage services of a beauty parlor;
Phytotherapy based on herbal mixtures;
Exclusive - bamboo Brazilian massage, etc.
The result is not only weight loss, but tightened, radiant skin.
How to open a beauty parlor from scratch
The desired result is visible after a couple of courses, the price for cosmetology services always remains stable.
Offers for all clients
What is especially pleasant, the Goddess Beauty and Health Center focuses its service on the whole family. So, the cost of cosmetic services for men is no higher and even more democratic in many ways with us. Even the little ones have the right to take care of themselves: pedicures and manicures for children are included in the price list.
You can find out prices for cosmetologist services for the whole family in advance by calling the phone numbers indicated on the website. By the way, in the West, up to 85% of families use the services of a "family" specialist. Typically, the cost of cosmetologist services at queuing noticeably lower.
Attention to every visitor
I would like to note how important it is to maintain an individual approach to visitors, even if they order the service for the first or thirtieth time. This is the opinion of the team of the Beauty and Health Center "Goddess". The list of beautician services is standard, at the same time, each client has the right to express wishes and preferences, and they will be taken into account.
Spending only a few days or weeks on yourself in a professional salon, you do not know your body in the best way. And let the price of cosmetologist services also pleasantly surprise you. Love yourself and take care of your health.
Home » Blog » How to attract clients to a beautician?
How to attract clients to a beautician?
And other masters of beauty: manicure, make-up, massage…
In a small business, the ways to get customers are different from what they talk about. large companies. Here the budget is limited, so cosmetologists, makeup artists and other masters need budgetary customer acquisition methods.
In addition, novice cosmetologists often do not know where to start? Where to look for clients, and when you find them - HOW to attract them? Therefore, many try to do many promotional things with their own hands.
And from this angle, 3 ways open up how a cosmetologist can attract clients on their own:
Launch of word of mouth in cosmetology
In the field of beauty, word of mouth is key. This is where the recommendations are overwhelming.
- Alas, just high-quality work does not guarantee that you will be advised and will be your "lawyers".
The process must be started. Artificially. That is, by stimulating existing visitors, girlfriends, acquaintances, etc. This is the most obvious move, so a novice cosmetologist, makeup artist or manicurist resorts to it in almost 100% of cases.
They invite friends, former colleagues, classmates, etc. to the first free (or at a discount) procedure. With the hope that those, if they like it, will tell about their impressions and results to the environment.
Often this does not happen.
Moreover, you gave her a face cleansing for free, and she doesn’t even “like” your publications. Why is this happening?
Consider 3 reasons:
- It is necessary to agree on the shore and in plain text! If you thought that a friend will share information about you after a free procedure is only your problem. It is not necessary to think, but to negotiate. And be as specific as possible. “Come, I’ll give you a massage, and you, please, leave a review on your Vkontakte page.” That's transparent! And feel free to remind about it after the massage.
- I ran into a problem that, probably, could only arise in the beauty industry. The fact is that girls deliberately do not want to share their beautician, hairdresser, manicurist, etc. with friends and acquaintances.
How to open a beauty parlor from scratch from Lampa Lupa Bai
The reason is that I want to be alone and I don’t want them to discuss me behind my back. What if a colleague doesn't like it? So I'll be the one to blame.
- Hence the third reason - the word of mouth to the cosmetologist needs to be stimulated! Promotions, gifts and other receptions.
Beauty Guerrilla Marketing
Guerrilla marketing is what the beauty master needs on a limited budget. We are talking about promoting your services for free or for a nominal fee. This is not a standard advertisement, but original solutions.
For example:
- Ask a colleague in a related field to make double business cards. You are on one side, she is on the other. And to exchange thus clients. It is also an opportunity to save on the purchase of promotional materials.
- Paste the phone number and service offer on the rear window of your car. Free and visible.
- Go to the forums of your city, write contacts in your signature and actively participate in discussions, give women valuable advice. Keep in mind - there will be no quick results. This should be done systematically: make it a rule for yourself to set aside 30 minutes a day for moderating forums and answering questions.
There are many options. Here you need to turn on your imagination and have experience in marketing and promotion.
Attract customers with smart advertising
This is all the more true for novice private cosmetologists because of the same limited budget. They try to do almost everything themselves: write ads, fill the site with selling texts, fill out questionnaires on sites, advertise themselves on pages in social networks.
You just need to be able to work with the word. You need to understand how to write sales texts that work and bring customers to you.
You need to learn this in order to be the best and provide yourself with a constant flow of customers. The topic is extensive, so read more in the special material for cosmetologists and beauty industry masters on detuning from competitors and creating effective advertising.
The services of beauty salons are needed and in demand by any segment of the population. Therefore, investing money in this area of activity is considered profitable - a business always has a sufficient level of demand. How to open a beauty salon, where to start and what to do to make the business bring the desired profit are the main questions that a novice entrepreneur faces.
First of all, think over the concept of your institution. An economy salon or a small hairdressing salon that provides only standard household services for cutting, styling and coloring hair would be more appropriate to locate in a densely populated residential area. The low cost of services in this case is justified by the flow of regular customers.
Topic idea: How to open a barbershop from scratch
A mid-level salon may include an extended range of hairdressing services (hairstyles, coloring, highlighting, coloring, creative haircuts, styling), nail services (manicure, pedicure, extension), professional cosmetologist services using hardware technology (lifting, mesotherapy, peeling, depilation, rejuvenation procedures, etc.). target audience this salon is made up of people with high level prosperity. The best place for him there will be a busy area in the city center or a room in a large shopping center.
To organize one workplace, at least 7 m2 is required. In addition to the main workplaces, there must be a changing room area for staff, an instrument sterilization room, a reception area and a bathroom.
The premises can be rented, bought or built. In the latter case, permission from city planners is required.
- Beauty salons are forbidden to be placed in the basement and semi-basement.
- The presence of a separate entrance.
- If the salon is supposed to be located in a residential building, it is necessary written agreement tenants.
- Availability of communications - water supply, electricity, ventilation.
Pay attention to the condition of the room. You may need to invest additional funds for minor cosmetic repairs and decoration. Evaluate the general view through the eyes of the client - you are unlikely to want to be served in a building without a hint of comfort and "worn-out" walls (paper wallpapers are prohibited). Finishing should be fresh, cozy, but without any frills.
- Registration of a private enterprise.
- Lease agreement registered with the State Property Committee.
- SES permission.
- Fire department permit.
- Maintenance contract with the local housing office.
- Documents for placing a sign.
- Agreement on the export and disposal of hair (signed with a specialized company).
- Medical license for the provision of therapeutic procedures (only if these procedures - massage, wrapping, mesotherapy, etc. are included in the range of services of your salon). The provider of these services must have a medical background.
Before buying the necessary equipment for a beauty salon, it is better to consult with specialists in the salon business. Good advice can be given by professional hairdressers or a manicurist. In addition to the standard set of chairs and mirrors, you also need to take care of where your customers will wait in line, where the inventory of employees and the necessary documentation will be stored. Furniture items should not clutter up the room and interfere with the work of staff. The activity of a beauty salon is associated with the constant use of electrical appliances. Arrange desks and chairs in such a way that Free access to sockets.
The set of necessary equipment depends on the number of services provided.
For the first time, you will need:
- lifting chairs for clients;
- mirrors and cabinets (according to the number of masters);
- ultraviolet sterilizer for instruments;
- several sinks with chairs;
- electric water heater (if there is no hot water supply system);
- sushuar;
- infrared apparatus (climazon) - to speed up the process of coloring and curling;
- a set of towels and napkins (based on - at least 2 for each master);
- devices for cosmetology services;
- tool cabinets.
Standard set of tools (for one master):
- Combs (at least 4 pieces of different types)
- hair clipper
- Hairdryer with a set of brushes
- Curling tongs
- Special containers and brushes for coloring
Masters performing nail services in most cases come to work with their own tools and all the necessary equipment.
Add to list Supplies includes various hair care products (shampoos, balms, masks) as well as for coloring and perm.
All consumables must be provided with registration documents and certificates. Equipment and devices are allowed to be used after a permit issued by the Ministry of Health. Warranty agreements are a must.
The development of your business depends on a team of professionals who will do their job well. In addition to the main masters (hairdressers, cosmetologists), you need to hire a cleaning lady and an administrator who will keep records, communicate with clients and monitor the work of the entire team.
For the provision of household image services (hairdressing, cosmetics), it is quite enough to have an appropriate education (diploma of a hairdresser, make-up artist). As for cosmetology services, they should be performed by a person with a medical education (dermatologist) who has received a specialization corresponding to the type of activity.
Specialization "Nursing cosmetology":
- sparing hardware techniques (paraffin therapy, facial cleansing);
- medical makeup;
- chemical peeling (superficial);
- elimination of superficial violations of the skin (depilation, mechanical cleaning).
Specialization "Therapeutic cosmetology":
- injections;
- tattoo;
- electrolysis;
- deep chemical peels;
- prescribing drugs, medical research.
Every employee must have a medical book.
In most cases, staff salaries consist of a fixed salary (a relatively small amount) and a percentage of the proceeds, thanks to which you can earn good money. As for the work schedule, try to organize working time so that it is convenient for both customers and employees. The work of the beauty salon does not provide for days off. Floating shift work is the most optimal solution.
Bright, eye-catching sign original name and active advertising campaign help attract customers to your salon. Put up ads, hand out leaflets, invite your friends - do everything so that as many people as possible know about the new salon. Grand opening, discounts and bonuses for the first visitors - these little tricks work great in areas where the majority of residents are middle-class people. Use the services of professional advertising agents and designers.
Partnering with well-known hair and skin care companies can also play into your hands. Many world-famous companies provide discounts to their customers in exchange for advertising. And if next to the sign of your salon will show off famous brand This will instill confidence in potential customers. And the sale of cosmetic products within the walls of the salon will bring additional income.
To open a small beauty salon, you need a starting capital of at least 30 thousand dollars. This amount includes the cost of registering a business, rent, purchase of equipment, furniture and supplies. For a mid-level salon, the investment can be 10 million rubles or more. The return on investment begins approximately one year after opening.
It is difficult to start a business without having an idea of the possible obstacles. There is a risk that competitors will crush you at the creation stage.
Private cosmetology office: step-by-step instructions for opening
Therefore, it will not be superfluous to consult with experts in the field of creating a business, who will tell you in detail how to open a beauty salon correctly so that this institution brings a stable income in the future.
Approximate costs may be as follows:
- certification and opening of a company - about 30,000 rubles;
- rent of premises (at least 45 m2) - about 70,000 rubles. per month. It is more expedient to conclude a lease for a long period and pay immediately for a year in advance, until the salon starts to pay off. If the start-up capital allows, it is better to immediately buy a ready-made premises, then you will not have to pay rent;
- repair (if necessary) - from 100,000 rubles;
- work room equipment (armchairs, dryer, mirrors, shelves, sinks, dryers) - from 200,000 rubles;
- consumables and equipment (scissors, combs, hair dryers, curling irons, cosmetic products) - from 50,000 rubles.
To this amount, you can add the cost of advertising (at least 100,000 rubles), cleaning the premises (10,000 - 20,000 rubles per month) and payment utilities(10,000 rubles) per month. The amount can vary in any direction depending on the regional affiliation (in large densely populated cities, rent will cost more, in the regions - cheaper) and on the individual preferences of the future owner of his own salon.
There is a little trick when opening a beauty parlor.
Everyone knows, and if anyone does not know, they will now find out that the first peak in the flow of customers occurs in the spring, when people take off their hats, and the second - on September 1 (plus or minus a week), when people come from the sea.
Option 1 is fast.
If you do everything in time for the summer, then your costs will begin to "fight back" in the fall.
Option 2 is lazy.
If you do not have time, you will be able to acquire more customers by the spring.
Starting a cosmetics business from scratch, forget about what “profitability” is, at least in the first weeks of operation. When setting the cost of services, you will have to take into account the prices of competitors, so to attract customers you will have to work even at a loss.
Payback periods for beauty salons - from three to five years
beauty parlor
It differs from a beauty salon only in a smaller range of services offered.
1. To open an office - $ 10-15 thousand,
2. to launch a salon - $ 60-80 thousand,
3. Clinic - more than $250,000
Are you talking about a beauty salon?
2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.
For comparison: a German manicure table costs $1.6 thousand, a mermaid table costs from $120 to $200.
Teach?.. Or die as an ignoramus?
You can save on chairs, but you can't save on staff. Especially in terms of improving his skills.
Specialists with a medical background are now being retrained to become cosmetologists at the same pace as medical students were retrained to become field surgeons in 1941.
Basic training - from $300 to $1000.
Retraining and advanced training - training in hardware cosmetology, and all other features - requires additional costs.
You or your master can pay for training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “by distribution”, for at least one year.
-And pay? -Who how much.
So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring,
2) manicure masters - 20-30%,
3) pedicure masters - 30-40%,
4) massage therapist - 20%.
It is best to open a salon with five jobs.
The most common services:
a) skin care
b) body care
c) manicure,
d) pedicure,
e) hairdressing services.
If you are not a beauty salon, but a hairdresser with a beauty salon component, then the opposite is true for you. First - hairdressing and in the end - facial skin care.
And further…
Equipment costs - $ 3-4 thousand.
$0.7-1 thousand for the purchase of consumables,
Rent about $150-200 per month.
Clarifying…
Salon for wealthy clients. Initial costs - at least $ 60-80 thousand.
They are made up of:
rent in the city center (per month for 1 m2 - from $10),
stylish renovation (from $100 per 1 sq. m.),
well-known equipment German brands- Italians - break down, keep in mind. ($40-50 thousand without a laser). The laser system for removing pigmented formations costs $54,000.
expensive cosmetics trademarks, immediately a whole line for $ 4-5 thousand.
Arrangement of a manicure and pedicure room - $ 5 thousand.
massage room and administrative hall - $ 1.5-2 thousand.
middle class,
rent in the sleeping sector for 1 sq.m - $ 5 per month. That is, for 60 sq. m monthly $300,
repair - $ 1.5-2 thousand,
equipment of Polish or Taiwanese assembly
for a beauty parlor - $ 2-4 thousand,
for a manicure / pedicure room - $ 2 thousand,
for massage room - $300).
But the main thing that you always need to remember is that the beauty salon opens "under the masters of golden hands", like a restaurant under the chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to risk it. Just like that, they go to unfamiliar salons only for eyebrow correction, and then - people who do not respect themselves.
To start own business, it is not necessary to open a large beauty salon - this will require an impressive investment. Why not start small - with a small beauty parlor? Business does not require major investments and you can even do the work yourself. How to open a beauty parlor from scratch?
A beauty salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at improving and rejuvenating the body. And if a hairdresser can start work only by officially registering his activity, then a private beauty parlor will require a license to carry out activities.
Well, if you already know this direction well, it will be much easier to start a business. But anyway, to calculate everything possible risks, compose detailed business plan beauty parlor. Here choose a concept for the future institution, reflect the costs and think over marketing strategy.
Our business valuation:
Starting investment - 600,000 rubles.
Market saturation is average.
The complexity of starting a business is 7/10.
How can you start a business?
Where to start a business? It does not hurt to consider different options for starting. Choose the one that seems most beneficial to you. What path can be taken here?
Is it possible to open a beauty parlor at home? After all, if you calculate, this particular option for starting a business will be the most profitable in financial plan- You will not need to spend money on rent and decoration of premises. This is what many cosmetologists do - they provide services by receiving clients at home. Under the law, such activities are not considered legal! Firstly, in private practice, you must pay taxes to the state - and this is impossible without registering an LLC or individual entrepreneur. Secondly, at home, the requirements of SanPiN are not observed - if you make a mistake during the procedure, you cannot avoid litigation. Therefore, no matter how much you want to save money by doing activities at home, this idea should be abandoned. Believe me, you will have more clients if the procedures are carried out in a well-equipped office - clients are demanding now, and not everyone will take the risk of turning to a specialist who conducts activities at home.
Legal registration of business
You can open a medical and cosmetology office only with the registration of an individual entrepreneur or LLC. If you do not plan to develop your activities in the future and are not going to provide services that are subject to licensing, opt for the IP form - here it is easy to calculate taxes, and you will not need much money. But for constant purchases of special drugs and for inclusion in the price list of specific procedures, it would be better to register a business in the form of an LLC.
To be able to carry out many of the procedures, you will need to obtain a license. This process is quite laborious - you need to collect a whole package of documents. How to get a license? Permission to conduct activities is issued by the Ministry of Health. The following documents must be submitted for consideration:
- Business registration certificate.
- Documents confirming that there is a room for work (lease agreement, for example).
- Certificates and registration certificates for the devices to be used.
- Contract for the maintenance of medical equipment.
- Diplomas of education of specialists who will work.
- Permits from SES and fire inspection (issued after inspection of the premises).
If in doubt whether medical licensing is required for a beauty parlor, consult with specialists from the Licensing Bureau. For example, any "beauty injections" will require the specialist to have the appropriate education and, of course, to obtain a license to carry out activities!
Now you need to come up with a name for the institution. Despite the fact that a beauty parlor is not a full-fledged beauty salon with many services, approach the choice of a name responsibly. It must be memorable for customers.
Beauty salon package
How much it costs to open a beauty parlor depends largely on what list of services you will offer. potential clients. Based on the “range” of procedures, equipment and cosmetic preparations will also have to be purchased.
The list of services provided can always be expanded - such development will only benefit the business. But already at the start-up stage, outline those main areas that are in demand among consumers, and offer exactly these procedures. According to experienced entrepreneurs, the success of an institution largely depends on a well-formed price list of the services provided!
The beauty parlor should provide 2-4 "branded" procedures. But in addition to them, we need Additional services. An "average" institution offers customers at least 10 different procedures aimed at improving and rejuvenating the body.
What services can be offered?
- different types of peelings and facial cleansing;
- massages (therapeutic, anti-cellulite);
- lymphatic drainage and electrolysis;
- removal of scars and scars on the skin;
- complex skin care (masks, massage);
- mesotherapy, biorevitalization, skin tightening, microdermabrasion, cryodestruction.
If you plan to work on your own without involving other specialists, make a list of services for the future beauty salon, based on your knowledge and education. To expand the list of procedures will have to undergo training.
Find a suitable space for a beauty parlor
The requirements for a beauty parlor from the SES and the fire inspection are very strict. Proper lighting, availability of heating and sewerage - you will have to spend money on repairing the premises! The optimal office area is at least 15 m 2 (for one workplace should be allocated at least 4.5 m 2). In a smaller room, the equipment of a beauty parlor simply will not fit - all this will be checked by the supervisory authorities.
Look for a room for a beauty parlor carefully. A suitable location could be the city center or a busy residential area. It should be easy to get here. A "bonus" for customers will be a car park nearby. It is unlikely that a small establishment will gain a client base from all over the city - you should count on visitors from the nearest area. Therefore, it is advisable to think about opening a beauty parlor on the first floor of a residential building. There is another good option - to rent a separate room in an existing beauty salon, where they offer only hairdressing services, manicures and pedicures. Such a "neighborhood" will be beneficial to both parties!
The design of the beauty parlor can be different. As a rule, in establishments of such a plan, light colors are used when decorating the premises - the atmosphere should be “relaxing”. In addition, it is worth focusing on the requirements of the SES and the fire inspection - study the rules that are put forward for the decoration of establishments providing medical and cosmetic services.
Beauty parlor equipment
What do you need to equip a beauty parlor? Here, first of all, it is worth focusing on the services that the institution will offer. In any case, you will need to buy furniture for a beauty parlor:
- couch,
- armchair,
- cabinets and shelving,
- table,
- stationary and mobile cabinets,
- shelves.
It will be necessary to buy equipment for a beauty parlor - for example, sterilizers for instruments, steam baths. The list can be very long, since each service has its own device. Specialized equipment is quite expensive. But this is not the case when you can save money - cooperate only with trusted brands!
Regularly have to buy towels, napkins, aprons, cotton wool, syringes. In addition, it is necessary to choose those cosmetic products that will be used in the work. This is professional cosmetics - it is sold only to specialists in the beauty industry. Find the products you are sure of - of course, they must be accompanied by quality certificates.
Development of the planned business
To open a beauty parlor from scratch with a small list of services provided, you will need at least 600,000 rubles. The costs will be spent on paperwork, the purchase of furniture and cosmetics, rent and decoration of the premises. And investments will be many times greater if you plan to purchase expensive equipment.
Given the high cost of cosmetic procedures, investments will pay off quickly - in a year you can “go to zero”. But this is with a constant flow of customers. It is not difficult for a good specialist to develop a client base - over time, word of mouth will work when clients recommend a beautician to their friends. You may not even need additional advertising. But the first step is to think about your marketing strategy. Use different platforms to advertise your services - ads in newspapers, magazines and the Internet. Groups in social networks and your own website give a good return.
