In Russia and neighboring countries, the development of any network business sharply limits the too frivolous percentage of men who could actively and fruitfully build a personal business in network structures. Interesting statistics: in all Russian network marketing, no more than 10-15% of men work, and abroad, in the same America, at least 50% -60% of the total number of network business employees successfully work in a similar business.
In Oriflame, everything is about the same - more than 90% of consultants are women, and men, in any case, no more than 10%. Imagine what an “untilted field” exists and how network marketing could change if it were possible to interest many times more men? In the homeland of network marketing in America, the male sex has been successfully and fruitfully working in many network structures for decades. Why is there such a difference? How to get men interested in marketing?
If you carefully delve into the intricacies and deal very carefully with this issue, then the reason becomes completely understandable. While any network business was exclusively a housewife business based on distribution of goods and small retail sales, bringing in not much money at all, the statistics in America were almost the same - the overwhelming majority of employees were women. And when this business began to regularly bring not small and even huge money, men finally began to be regularly interested in network marketing.
This also awaits us in the near future, so let's bring this moment closer ourselves! So, almost all men in network marketing are only interested in money. If this is so, then answer, what, then, when inviting men to business and communicating with them, should you pay more attention? Of course, money matters! Your entire talking shop in relation to the invited man, 90% should consist of sentences that describe exclusively the business with the financial side of the matter! Rationalism, rationalism and again - rationalism!!!
When inviting men to Oriflame, especially at the initial stage, you need to talk exclusively about business and the money side of the matter, do not even stutter about products and goods! If necessary, he will ask. Since the male sex, for the most part, comprehends the world better visually (with the eyes), then especially for men, make some kind of presentation with an obligatory emphasis on business and financial side affairs.
Moreover, when communicating with men, you can say nothing at all about our wonderful company, how dear it is to us and how it gives us gifts - men are not interested, except perhaps, you can explain the general idea and main principle work. Men, unlike women, are better at assimilating any information general terms, but with specifics. And there is only one specifics - HUGE MONEY FOR NOT DIFFICULT JOB!
The psychological feature of all men is the focus on the outcome of the case, and not on the process itself (hunter instinct). In our case, the RESULTS of the CASE are huge earnings, and this is what needs to be emphasized when inviting men to Oriflame. Women have a better developed intuitive side, while men have rationality and logic, which means that you always explain everything to men very specifically, building a logical chain leading to HUGE EARNINGS.
Make a presentation that is logical and rational in meaning, for example, show a real chain of specific and clear actions, and finally, you can build some kind of intuitive graph. Moreover, the above example of a booster presentation is available to all registered members of our site, a personal link is in your profile.
Treat the invitation of men to the project very pedantically, think over every little thing, prepare answers to possible men's questions in advance and start inviting men more boldly. Of course, the time you spend preparing to communicate with men will be expensive, but I assure you, it will eventually give you a powerful structure with a huge income. One rational man with a strong desire to make money in network marketing is head and shoulders above any average woman working in this business!
What is network marketing - a path to success or a mythical way to make money? Historical facts about MLM + pros and cons + TOP-5 companies in the Russian Federation.
What is network marketing?
Most people agree that these are some kind of fraudulent schemes that allow only happy few people to earn money.
Such thoughts are connected with the main problem of MLM - these are extremely high promises to customers.
Today, after reading the article, you will learn what the essence of network marketing operations is.
And, of course, you will get an answer to the question: is it possible to get real income using such a business scheme.
What is network marketing: historical background
Network marketing(MLM) in its current form was not a separate business development model. It appeared as a manifestation of the need to sell goods.
Who was the first to discover such a scheme and become the founder of a network business?
The founder of the first network sales scheme is Karl Rehnborg.
If the thought occurred to you that this person built his policy for decades before starting a business, this is not so.
All complex things began with a banal approach.
Carl Rehnborg grew alfalfa on his property. At that moment, an idea hit his bright head:
“But what if all the beneficial substances from alfalfa can be converted into an edible form for humans, so that its intake can increase the vitamin tone of the body?”
Undoubtedly, Karl had a good purpose.
Later, he opened his own line of healthy food and began to offer it to friends and work colleagues, explaining the usefulness of the new product.
It is interesting that, out of the kindness of his heart (no other reason can explain this), Karl distributed goods just like that, without demanding any money in return.
What do you think was the effect of promoting free useful products?
No. Nobody believed Carl. Everyone was very embarrassed that a person can simply give away a useful, worthwhile product.
Karl Rehnborg came to an unexpected conclusion: if a nutritional supplement is sold at the average market price, and not just distributed to friends, demand will appear.
And hit right on the spot!
Karl began to use this business scheme, thus giving rise to one of the main postulates of MLM - mutual assistance and team support.
Rehnborg's friends started buying his merchandise. It no longer seemed to them that this was a cheap hoax for one simple reason - it ceased to be cheap.
Then Karl began to look for new ways to expand the network of buyers. And again came to the correct conclusion!
They consisted of a percentage of the sale of nutritional supplements. Now you know the scheme of work of a standard network company? That's how it all started.
The result of the work of Carl Rehnborg:
- 1934 - Carl founds California Vitamins, thereby expanding the range of products sold.
In 1934, Rehnborg renamed the company Nutrilite Products.
The principle of operation remains the same.
A whole network of distributors of products, the so-called partners, was formed.
Each partner attracted new employees by offering a percentage of product sales and dividends for quality organizational performance.
Karl Rehnborg is known throughout the world as the "father of the network business."
After a short historical sketch, it's time to turn to the realities of the modern MLM business.
What is modern network marketing: terms and definitions
Network marketing is one of the types retail sales products, based on direct, direct interaction of sellers with consumers.
A feature of network marketing is the ability of each client to become an implementer.
It would be most correct to compare the network business with a multi-level dealership. MLM also consists of several levels.
No wonder such organizations are often called financial pyramids!
Let's take a look at the main components.
The first step of the pyramid: manufacturer - distributor
The first stage of activity under the MLM scheme is that the manufacturing company provides its products to a partner.Partner is individual, which concludes a cooperation agreement with the supplier.
On the territory of the CIS, this contract is not included in the labor format, i.e. does not provide you with social guarantees, has a special form of taxation.
The terms of the contract have similar clauses in any area of the network business:
- obligatory use of the manufacturer's products by the partner;
- attracting new partners to the organization;
- work according to a clear scheme defined by the organizers;
- unquestioning observance of the moral principles and policies of the company;
- minimum monthly sales.
Subject to the execution of each clause of the contract, according to MLM, you get access to unlimited earnings.
Second Stage: Second Tier Partners
From the second order, the whole essence of the scheme of MLM activity begins.Each partner who was invited by a higher-level participant (Stage 1) performs all the same functions as his curator.
The only difference is that part of the sales income remains in the pocket of the superior curator.
Each participant, as a result, seeks to form his own structure, as this brings real income in the form of dividends from his own sales and the activities of "subordinates".
P.S. The word "subordinates" is deliberately put in quotation marks: in the structure of network marketing there is no concept of line management.
All relationships between colleagues at various levels are based on mutual assistance - this is simply beneficial for all partners.
Step Three: Entry Level Partners
Lower-level partners differ from the founders only in that they have a lower income. At the same time, functional responsibilities, as units of MLM, are unchanged.
Work at the first or second level involves the manifestation of maximum activity not in the sale of products, but in the promotion and formation of one's own structure.
An intermediate conclusion should be drawn:
Interaction scheme network sales involves the development of the structures of each employee.
The explanation of this process is very simple - each subsequent implementer receives a percentage of sales + dividends from the entire network organized by him, as a percentage of the profits of "new" participants.
Network marketing - is it that simple?
The concept of network business and MLM structures has negative associations, especially in the CIS, where people have been taught by the bitter experience of financial pyramids.This section provides the reader with a comprehensive overview of how network marketing works - an unbiased assessment of the income opportunity.
Benefits of network marketing
Lack of a linear system of leadership.
You work for yourself, which is very similar to entrepreneurship.
Close-knit team.
Each partner is interested in supporting "junior colleagues", as it brings him financial benefits.
There will always be a person who will help organize your network activities in the right direction.
Curating is the backbone of network business.
Opportunity for continuous growth.
Another positive aspect of MLM.
It all depends on your abilities, including earnings.
A lot of experience in interacting with people.
This is a useful skill for everyday life and the development of your own entrepreneurial project.
Network business can be considered as a platform for further implementation of one's own business.
Flexible schedule.
Representatives of MLM structures can work from 10 to 30 hours a week, thereby combining it with work or study.
You must understand that network business cannot replace the main source of income.
At least in the early stages of activity.
Negative aspects of network marketing
Possible destabilization of the network structure at any time.
This process may be triggered by the activities of individual partners, which will not meet the company's standards.
You must consider the possibility of the collapse of the entire structure, as many years of experience of MLM participants proves such a possibility.
Undefined payment standards.
An example is American company Starcom, whose representatives promised high payouts to each participant.
As a result, partners took out loans, pledged property, and the company paid less than 25% of the announced amount.
It is not difficult to guess what material damage customers received.
Opportunity to get into the financial pyramid.
Imagine a situation in which you invested in an MLM structure by purchasing an initial package of products.
Several months pass, the structure of clients expands, they also make deposits, buy products.
Another month passes, you have not yet been able to cover even your own expenses, since the goods are not in demand.
The company is closing...
In this situation, approximately 50% of the participants remain without profit.
They were unable to sell the product, but made a significant investment.
If you have never dealt with entrepreneurship, it will be very difficult to “resist” in the MLM mode of operation.
The specificity of the activity lies in the constant moral tension, since you are responsible for your sales and the entire organized structure.
After analyzing the pros and cons of network marketing, you can assess the degree of risk of such a business activity as quite high.
A feature of working on a network scheme is the constant responsibility for one's work + training and control of lower-level partners.
You already know what network marketing is and you can independently assess the prospects for development in this direction.
If you are confident in your organizational talent, as well as the abilities of a manager and financier, it's time to move on to choosing an employer.
Network Marketing: Choosing an Employer
Your network income and confidence in stability depend on the right choice of employer.To begin with, you need to consider possible options business space in Russia.
Top 5 Russian MLM market
| Network company name | MLM market share (%) | Description of activity |
|---|---|---|
 | ~30 | Sale of cosmetics, price policy- Acceptable for the middle class. Get ready to meet a huge female team and find your place in it. Network activities in AVON are more suitable for girls. |
 | ~30 | Marketing sphere - cosmetics, souvenirs, healthy food. One of the leaders of the Swedish MLM market. The advantages include increased loyalty to their employees. Working in this network company will allow you to have a small but stable income. |
 | 8 | Stability is the most appropriate word to describe the activities of AMVAY. Marketing sphere - from household utensils to dietary supplements. Unlike the companies mentioned above, it provides equal chances for development, regardless of the gender of the employee. This fact is derived from the wide range of products on offer. |
 | 5 | A company that only accepts women. Specialization - cosmetics, products for the care of appearance. One of the most experienced network organizations, but still not widely spread on Russian market. |
 | 4.5 | Leading manufacturer of natural cosmetics. It is one of the most progressive companies on the Russian market, it has a strong base for network marketing. |
The main criterion for choosing an MLM company is experience in the market. This is explained very simply: you will get the expected result, verified by others.
It is dangerous to work for the "newbies" of the MLM market, because you cannot be 100% sure that all obligations are true.
You can learn about the many benefits of network marketing from the video:
What is network marketing? After reading the article, you are already able to independently determine the meaning of this term.
Network marketing evokes a subjective attitude in every reader.
With 100% certainty, only one thing can be said - making money working in the MLM system is possible and cannot be argued with.
A completely different question - will it be possible for you to do this?
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Oh, how often they tell me to do a normal job, and not this "women's" job. Went and got a normal job for hire. He took up a real man's business - for example, he drove a taxi ... Let's talk with you about whether network marketing is exclusively women's business Or is it just a business, the same as all the others.
And the most interesting thing is that such things are said by people who are nothing of themselves and work as those same taxi drivers. In our country, in general, the professions "loader" and "taxi driver" are common nouns and mean that a person in life has not achieved anything at all and does not know how.
But this is no offense to anyone. I myself worked as a loader for eight years and I know what it is. But the most important thing is not who you are, but who you want to become. But if you think that a conditional loader is the best profession, then you can close this article. Stay them!
By the way, if you want to motivate yourself and understand that any person in the network can succeed, read. I'm sure many will find themselves in it!
So, such loaders tell me that this business is not masculine and shameful, but wait! The president of our company, which operates in the beauty and health market, is a man! And he earns several million rubles a month! Provides for his family, four children and provides many jobs, providing for other families. It also gives you the opportunity to change your life for other people.
And what does a loader give his family? Poor existence? Teach your children to save, not earn?
Therefore, let's agree with you right away that the opinion of loaders, taxi drivers and cleaners is not authoritative for us, because they have no idea how to earn decent money and cannot teach us this!
Business for men!
Today, physical strength is not an indicator of a man's success. This hasn't been the case for a long time. Physical strength was important when our ancestors were attacked by tigers and had to be protected from them. Today the success of a man shows him financial condition, as well as the situation that occurs in personal life. But, we still will not write off a good physical condition.
What is a business? And network marketing is also a business! By the way, you can read about the myths about network marketing and what it really is.
So, business is a tool that allows a man to earn good money and provide a comfortable and happy state for his loved ones and all the people who feel it.
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And if, for example, perfumery is big market, which brings a lot of money, then you have to be an idiot not to pay attention to the market. Of course, I understand that there are many other areas and everyone chooses their own, but I saw great prospects in the direction of beauty and health!
People now want to look beautiful, original and be healthy! So why don't you and I build a huge industry on this in cooperation with some company? I chose a company for myself. And if you have not yet decided on a sponsor and a company, then read about it and contact
What according to the logic of the loader?
I have a counter question for those who think that doing perfumery is dumb.
It turns out that the person who opened the ZEWA enterprise (for those who don’t know, it’s toilet paper) is not a person at all, because according to the concepts, you know what, he fell very low and releases an item that you know is intended for what
But no… He is a serious businessman! And the guy who starts his business with a product that is the easiest to market because his presentation takes literally five minutes, is not a man!
When I worked as a loader and started my own business, my salary was around 25 thousand rubles. Today our check with my wife is in the region of one hundred and fifty thousand rubles a month, plus a car from the company and travel.
So is it better to be a dirty sweaty loader with an income of 25 thousand a month, or an entrepreneur with an ever-growing income and already more than 150 thousand?
Network marketing is a business for men!
Therefore, I can tell you with confidence that the network business is the same business as everyone else! And if this is a business, then this is for men!
And if someone tells you that this is not so, just protect yourself from communicating with him and you can prove to him that you are right.
Subscribe to my blog news so as not to miss professional articles about business in network marketing, promotion in in social networks and the Internet, as well as join in the social networks that are listed under this article.
Well, if you are looking for a sponsor in business, then I will be glad to talk with you!
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(MLM) - women. Why are men less active in network business and what are the real prospects for men to become successful in network business and rich?
People involved in network business are divided into 3 categories:
- consumers;
- distributors (distributors);
- leaders.
Consumers - people who come to Oriflame to buy products cheaper than the price in the catalog, that is, at a distributor price. Such people make up 70-80% of the total number of distributors in the company. Historically, it has been the women who make the purchases in the family.
Distributors - people who, in addition to saving from buying at a distributor price, use the opportunity to earn little money on direct sales, that is, by showing catalogs and collecting, fulfilling orders.
The direct selling process is time consuming and therefore big money don't make money on it.
Naturally, these first two possibilities cannot interest men in principle.
Leaders - people who are followed by others, whose success is equal. Men, as a rule, are not interested in the product of the company, but how much money he can earn. When a man considers business prospects, he is looking for answers to questions:
- Is the business reliable?
- How much can you earn in this business?
- Is it possible to establish yourself in this business?
- and most importantly: Will his reputation suffer if he goes into the "female" business - network marketing?
Oriflame has been on the world market for 45 years. Annual sales of 1.3 billion dollars, annual sales growth of 25-30%. Oriflame is one of the top three network marketing companies.
Marketing Plan Oriflame (adviser remuneration system) is recognized by world-class networkers as the best. Starting (that is, without investments), you can earn up to 750 thousand rubles per month.
The network business allows you to receive from a certain point, that is, you are financially protected during your vacation (you yourself determine when, how much and where you have a rest), during illness and in case of unforeseen circumstances.
Numerous examples success of men in the network business testify that by competently developing your business, achieving financial success, you get public confession from the management of the company, from your colleagues and members of your team.
Success in Oriflame encouraged how monetary (bonuses when moving from one level of the Ladder of Success to a higher one from $ 1,000 to $ 1,000,000), so and expensive gifts : a luxury Volvo car, free participation in international conferences held by the company in different countries, with accommodation in the best hotels in the world.
Having answered the previous questions, the answer to question 4 is obvious: Your reputation among friends and relatives will not only not suffer, but, on the contrary, Your social status will become very high.
Your success in business will work to increase your business, as people will come to your team precisely for your success.
Another factor that speaks in favor of the choice of network business by men is the active Internet implementation not only in everyday life, but also into business , this is especially true for network business, where people receive the main income from communication and inviting other people to the business. And this is the best way to do it with the help of IT-technologies!
In confirmation of my words that the network business, business with Oriflame is a male business, I bring to your attention a short video about honoring the team of Eduard Vasiliev at BMW in Moscow in 2010, on the stage of more than 100 successful men:
So, if you want to be successful and rich, you will right choice, namely, business with Oriflame.
If this is what you passionately want, I will help you: I know how to create a business from scratch and what it means to be a successful, positive person!
MAKE THE RIGHT CHOICE!
“I was in the office today. 90% are women over 40. That is, the bulk of distributors are women over 40-50 years old.
But if you look at the directors, we see that they are mostly men - practically there is an inverse proportion here: 10% are women, and 90% are men. Why is that?"
Based on materials from http://mlm-blog.ru.
Indeed, the higher the rank of distributors, the higher the percentage of men of this rank. This leads to the assumption that the percentage of men in the network is a certain objective indicator of the company's success. A certain phenomenon, on the basis of which it is possible to draw a conclusion about the prospects
MLM-project, without going into complex analysis of objective data. This means that most network leaders and company executives assume that everything must be done to make an MLM company attractive to men. Then, with an increase in the number of men in the project, some authoritative leaders believe, the total number of distributors will increase proportionally. Therefore, in most MLM companies, the topic “How to attract more men to the ranks of distributors?” is relevant. Does this problem make economic sense? Is a large number of men in a network company really an economic indicator? Or is this just another network marketing myth?History in the subject
In 1999, the magazine "MLM Perspective" published an article "How Women Recruit Men to a Network Company." I instructed Tamara Starkova, the leader of my first line, to prepare the topic of the school on this article and announced to the consultants that a school on this topic would be held in the near future. I did not notice that the distributors (and most of them were women) were very interested in this announcement. At several subsequent presentations and schools, the turnout was much larger than usual. But it so happened that I forgot about the topic of recruiting into a network of men and considered other topics of organizing a business to be more important. After one of the schools, I asked those present about questions for me. The retired woman raised her hand and asked in a demanding voice: “Yuri Yuryevich, you promised us that Tamara would teach us the lesson “HOW TO REMOVE MEN”.” For the first time in so many years in MLM, I didn't know how to behave. From within I was torn by wild laughter: so distort the meaning of the business topic! But the serious faces of the women present would make my laughter inappropriate.
The discussion of this topic shows us one problem for all MLM companies in our country: men, in general, are in no hurry to take advantage of the "greatest opportunity in the history of mankind."
The reason for the current situation is social inequality.
No matter how much it is declared that men and women are equal in our country, everyone understands perfectly well that this is not so. There are purely masculine professions, and there are purely feminine ones. When prevailed physical work, men did hard work, after which one could indulge in relaxation and laziness. For example, having successfully gone hunting and thus providing the tribe with food, one could enjoy free time. A woman had to do almost all the time easier things in terms of physical activity, but which had to be done regularly, regardless of mood, season and state of the nervous system: take care of children, feed and milk pets, clean up, etc. Moreover, the concept of “male” and “female” work has been instilled by society for centuries!
The more civilized the society, the less social differences. For a long time, men remain dominant in relation to women beings. Not all representatives of the fair sex want to break the foundations that have developed in society. Women - statesmen, such as Catherine II, Efrosinya Polotskaya, Irina Khakamada - are rather exceptions that confirm the rule. And network marketing is the great equalizer of opportunity. None of the network companies computer program calculation of remuneration does not take into account social, national, age, educational, gender differences between people. And here there is no opportunity to take advantage of the privileges that, for example, gives a long state, military and other career. And this creates a huge number of psychological problems for people who perceive social inequality as the norm of life. There is a Belarusian proverb: "God forbid: a pig - a horn, and a peasant - panism." There is no more cruel tyrant than a former slave. Some people are willing to endure humiliation in order to be able to humiliate others in the future. For example, hazing in the army. Most of our citizens psychologically do not accept the ideas of freedom and equality, no matter how beautifully they are spoken about. At the household level, there are concepts that do not correspond to the declared values. Since freedom, namely it is given by network marketing, comes with responsibility for one's future. And the average men, brought up in the “master-slave” system, prefer not to carry such a burden.
Male network leader
The work to attract men to network marketing in the CIS countries has a number of features. Men are very vulnerable to failure. They are practically unbeatable. AT wild nature the losing male is deprived of all benefits and privileges, and the winner gets everything. In network marketing, the most traumatic period for the psyche of a distributor is the starting one. Lots of rejections. Each failure is an injury for a beginner. A man can quit everything after the first failure! Women are more resilient creatures. Therefore, they can perform actions many times before the result. Among men, there are very few purposeful individuals who are able to get up after a defeat and learn from it. And getting drunk (traditionally male reaction) in case of failure is easier than looking for a way out of the current situation. Therefore, many women - network leaders are trying to create for their beloved men who are capable of mental development, but not able to overcome the starting difficulties (weak psychological stability) most favored nation treatment in network marketing.
Most of the men - the leaders of our industry, 80 percent, got into business precisely through the "painless entry into MLM program." Beloved girlfriend or wife personally fills all the “bumps” of the starting period herself, very often, despite the opposition of the beloved man, she succeeds in MLM. And only then, having calculated the income of his wife from this business, the man graciously allows himself to be signed into the project and allows his wife to build a structure under her. This is at best. Because in the worst case, the husband can perceive the higher income of his wife as his male insolvency and humiliation. Hence there may be family problems.
let's consider the best option- the husband has minimal flexibility of thinking and the beginnings of analytical abilities. Recognizing the fact that MLM pays well, the beloved man of an established network leader - women begins to study the issue, speak at schools, and make a feasible contribution to the success of the already family business. Would this "star" top leader on the scene be such if he started from scratch on his own without the powerful support of his wife? Big question! But the deed is done - the percentage of men in the network is growing, and the man - the top leader, who has a large network check, is used by propaganda to attract other representatives of the stronger sex to the business. And often it works!
True, this approach, although it saves the time of a man in moving towards the goal, creates a number of failures in the preparation of such a male leader. Knowing how to work with a client only from books by American authors and not having his own experience as a distributor, such a top leader, who jumped over a lot thanks to his wife initial stages network career, objectively can not understand the difficulties of his network distributors. Sometimes I had to be amazed at the advice of such "tops" that they distribute to their distributors of the starting stages! But out of respect for his level, these tips are appreciated, despite the lack of common sense. I was struck by some men - top leaders from this category. Gathering huge halls, basking in the delights of their adoring distributors, in dealing with leaders of equal level, they treated with disdain retail sales and to those people who run around selling their company's products. For me it was crazy! These people, gentlemen, top leaders, create the foundation for your high remuneration! How can you not understand such elementary things? Looking through the online track record of such male leaders disparaging MLM start-up jobs, I found the reason for this neglect. Their beloved women, who have been going to the top of their careers for years, who have developed the skills of effective business management, who endured humiliation from loved ones exactly when it was hard for them, having gone to high level skill, artificially raised their men to leadership positions. They protected the psyche of their loved ones from the disappointments of the initial period, transferring them, like on an airplane carpet, to the world of leaders. Men who have risen to leadership positions on their own will never express disdain for the work of an entry-level distributor. After all, they all went through with their own feet! But the computer program for calculating the remuneration of any company cannot take into account the peculiarities of the leader's path to the top of success. Created a turnover of the structure in billing period leader alone or with the support of a beloved woman, the computer does not care. Only now, a person who has worked out all the stages of development in network marketing on personal experience, logically, for a large structure would be more preferable than a leader created artificially, in a short time, like a broiler chicken. However, in life we meet the opposite situation. Those male leaders whose networking wives have spared time to climb to the top of success dominate the upper levels of their networking careers, enjoying the rewards of high leadership status. Why? Yes, for one reason - DEFICIENCY!
When there are few men MLM - this is bad?
Virtually all successful businesses have followed the path of creating and filling a deficit. It was the replenishment of the deficit that always gave examples of the most successful business. Currently, men in network companies are in short supply.
History in the subject
In 1993, I commanded a separate unit in the Red Banner Northern Fleet. To serve in the headquarters of my unit, a young girl, the daughter of a high-ranking officer of the fleet headquarters, was appointed as a sailor. As a commander, I was not enthusiastic about such an appointment. In the navy, in a purely male team, women are in the same huge deficit as men are in MLM companies. This event did not affect the indicators of combat training in my unit. But on some aspects of military service, the fact of the appearance interesting girl had a surprisingly positive impact. In the very first week of her service, the penalties imposed on the military personnel of the unit for untidy appearance. Officers, midshipmen and sailors, without additional reminders from their commanders, tried once again to iron their trousers and thoroughly clean their shoes, for example.
It is logical to assume that the appearance of a man in the women's team should cause approximately the same psychological effect. But will it cause an increase in trade? Probably not. That is, the assumption that the more men in the number of distributors, the higher economic indicators MLM companies are most likely a hypothesis. We sometimes really want to pass off what we want as real!
When I was an ordinary distributor, I noticed that cosmetics female clients ordered from me much more often than from female distributors, who understood this cosmetics much better. With a shortage of male energy, most likely, it is more pleasant for women to order cosmetic products from men (buying male attention along with a jar of cream) than from a woman (who is a competitor in the struggle for this male attention). And when a female distributor chooses a sponsor, who is preferable for her: a spectacular business woman or a man who will devote time to her, based on his functional duties sponsor?
Business on weaknesses
It is a sin not to use certain competitive advantages. And many competent distributors take into account the weaknesses of the opposite side in their work. My first MLM sponsor was a woman with huge personal sales volumes. There were a lot of men among her clients. Since the majority of my group's distributors were women and many had very difficult sales issues for the company's products, in order to improve the business performance of my network, I asked the sponsor to conduct a seminar on "How to effectively sell to men" with the women in my group.
As a leader, I attended this lesson.
What I heard delighted women, and shocked me. My sponsor told me how to attract the sexual attention of men by taking certain positions during a conversation, exposing the knee (you must have expensive tights for this case), unbuttoning the top button of your blouse, as well as a host of other tricks so that the attention of a male client is transferred to the mainstream. buying a product, and it is important not to let the conversation go into the realm of sexual claims. By the end of the seminar, I had the feeling that we men are poorly developed individuals whose behavior does not differ from the reaction of the natives to glass beads.
This proves once again that any weakness can be used to achieve a result if a solution is sought.
Features of the work of men in MLM
If a woman for a successful promotion on career ladder you have to work in the mode of a racehorse, then men in MLM now have - most favored nation treatment. And it will be as long as men in MLM are in short supply! As soon as this deficit is eliminated, men will have to plow into MLM on a common basis. In our army, women are in short supply, so the commanders try not to strain them once again. Even the standards for women are easier than for men. And in the US - equality, including the army. If a woman is hired as a shooter in the Marine Corps and receives for this job the staffing money, then the load is carried not as a woman, but as an ordinary marine. While the bulk of men scorn network marketing, the most forward-thinking of men have taken advantage of their competitive advantage and do successful career in MLM. Now is the most best time for men, take advantage of the offers of network companies. Don't miss your chance!
