How much does it cost to open a cafe: the dynamics of the development of catering establishments + tips for creating the concept of an establishment + a business plan for opening a cafe + calculation of costs and payback.

A cafe is a place that is customary to visit during dates, friendly meetings and family outings.

Many go to a cafe, but only a few think about it, not as a cozy place to spend the evening, but as a job.

In this article, we will take a detailed look at how much money do you need to open a cafe considering its features.

First steps to open a cafe

First, think carefully about your idea of opening a cafe. What will be its concept, style, and what will be the main focus.

Visitors come to such establishments not only for the food, but also for the special atmosphere.

The share of cafes and bars in the Russian public catering market is about 98 billion rubles and takes an honorable third place.

The first place in terms of profitability among catering establishments is fast food with a market share of 410 billion rubles.

In second place are food courts and self-service establishments, which make up a category worth 130 billion rubles. Less popular among the population are traditional restaurants and canteens.

Consider what your cafe will be like before you open it. Will it be an Italian pizzeria, a coffee shop or a Japanese cafe serving sushi, daifuku and mochi?

Perhaps the most common type of cafe among those listed is coffeeshops. These are establishments that serve hot and cold drinks. soft drinks with all kinds of additives, pastries and chocolate products.

The service "coffee to go" is convenient for those who do not have time to sit in a cafe, but want to buy a drink.

Choose a room with a convenient location, taking into account the style and specifics of your establishment.

When choosing a place to, consider its features. Is it convenient to get to it, are there local attractions nearby, educational establishments, offices, whose employees will come to you.

If the cafe is located in the courtyard of the house, you need to put up signs and advertising stands so that visitors can easily find you.

If there is fierce competition in the location where you are going to open a business, make your cafe special, one that will be different from everyone else.

In this case, all means are good. Hang a bright and enticing sign, put up stylish furniture, lower prices a little or enter "happy hours" - this is a certain period of time every day when a certain discount applies to the assortment.

For example, from 14:00 to 16:00 there is a 25% discount on desserts or when buying one latte, the second one is a gift, and so on.

The cafe should not only have delicious cuisine and quality service, but also a certain charm. Do not forget about such benefits of civilization as the presence of Wi-Fi. Almost 50% of Russians surveyed aged 18 to 54 complain about the lack of free internet in cafes and restaurants.

Since people often come to cafes to work on a laptop, the availability of free wireless internet will help attract visitors.

For clarity, here are some specific numbers. About 70% of cafes and bars in Moscow have free Wi-Fi. In St. Petersburg, this figure is slightly lower and amounts to 64.8%. Next in the rating are Lipetsk, Kemerovo, Ufa, Chelyabinsk and Kaliningrad.

Menu planning as the most important step in opening a cafe

The main focus when opening any cafe is focused on the menu.

If you are planning to open a cafe, you should pay attention to the following when compiling the menu:

Cafe concept.
Cuisine preferred by people in your area.
Optimal value for potential buyers.

According to a social survey, 48% of people in Russia would like to increase the variety of dishes in cafes and restaurants. But a large menu, although it seems tempting to customers, will actually bring a lot of problems.

The main disadvantage of extensive menus is that customers will spend significantly more time studying the range and prices. If, after opening the menu, it is difficult for visitors to choose dishes, they will consult with the waiters, which will negatively affect the speed of table service in the cafe.

Most best option – medium length menu with photos. Of course, its publication will require additional resources, but this format optimizes the quality of service. In addition, customers before ordering dishes will have an idea about their appearance, composition and serving.

Let's go back to the survey data: 24.5% of respondents would like to choose dishes to order through automated programs on the tablet. Great idea, but unfortunately more suitable for fast food chains or expensive restaurants.

After all, to open a cafe with a base electronic orders, you need to equip each table with a tablet with a special software. As practice shows, such a service experience is not beneficial for small cafes and bars.

Among other wishes of visitors: the availability of food delivery to home or office, as well as high quality maintenance service. Almost 37% of respondents would like to see in a cafe, and 32% of visitors would like to receive larger portions.

Consider these features when you are planning to open your own cafe.

According to statistics, most Russians eat outside the home at lunchtime. It is during the lunch break that 35% of daily visits fall. In second place is an afternoon snack from 14:00 to 16:00. At this time, the share of daily visitors is 21%.

The third place is taken by evening (18% of visitors) and morning time (17% of visitors).

Take these data into account when developing a menu even at the stage of opening an institution. Compose your morning breakfast meals, business lunches, and hearty yet economical lunch options.

How to write a business plan to open a cafe without a headache?

A well-thought-out business plan will help you prioritize the development of a cafe, manage your budget correctly, make a list of advantages compared to competitive establishments, determine the potential audience of your customers and paint a step-by-step action plan for opening and the amount of money that will be spent at the start.

Perhaps, drawing up a correct and competent plan is one of the most important points that you need to complete in order to open a cafe.

Do not save time and money, find an experienced and qualified assistant who will help you outline the main points of the cafe business plan.
At the same time, you can avoid a number of mistakes that beginner entrepreneurs make in advance.

The amount of money to open a cafe depends on your capabilities. If your budget is limited, you need to find an affordable concept and style that will fit the size of your wallet.

Everything ingenious is simple. Now furniture and decor elements made from improvised means are very popular. For example, using your imagination, a few pallets and soft pillows, you can make tables and comfortable sofas that will undoubtedly please your visitors.

1) The choice of premises for opening a cafe + repair work.

As a rule, entrepreneurs are looking for a room or building for rent. Wealthier businessmen can afford to buy it.

The rented premises can eventually be moved to another building. An added bonus is that if your cafe isn't popular with residents, you can move to more vibrant areas without losing a lot of money.

Rental prices vary greatly depending on the proximity to the center, the condition of the premises, historical value, parking, people flow, even on the floor.

In Moscow, you need to pay the amount for renting a room from 1000 rubles per square meter. To rent a modern premise with a renovation near the parking lot, you will need more money, here prices start from 4 - 5 thousand rubles.

The main criterion for choosing a rental location is the presence of a flow of people. You need to take a few days of free time to spend it where you plan to open a cafe.

Please note that the lease agreement should be signed only after consultation with a qualified lawyer. This will protect you from "pitfalls" in the text of the contract.

2) Legal registration of the cafe.

To open your own cafe, you need to register as an entrepreneur.

You will be able to register as an LLC (company with limited liability) or SPD (business entity). Registration in the face of SPD will be faster.

Additionally, you will need a license to sell alcohol or tobacco products in a cafe.

After registering with the tax office, you need to report the opening of your cafe to Rospotrebnadzor and the fire inspectorate. The first planned fire safety inspection will take place before the opening of the institution, the second - after 3 years.

3) Development of a menu for an institution.

To get a lot of money from the functioning of the cafe, it is not enough just to print the menu. It needs to be made well sold, so that a person, having opened it, is imbued with the atmosphere of the institution and is ready to spend a lot of money.

The creation of an effective list of dishes back in the 80s of the last century was outlined by scientists from the University of Michigan. Donald Smith, along with Michael Casanava, brought ideas about menu engineering to life.

In order to evaluate which dishes will bring in more money, you need to divide them into 2 categories: the most popular among customers and those that have the highest margin.

You get 4 groups:

"Most Popular Dishes"- high markup and high sales.
Namely, they bring the most money to your cafe.
"Work Meals"- high sales, but low markup.
Such dishes should be left on the menu, but their cost should be raised a little.
"Puzzles" High markup but low sales.
Such positions need to stimulate the interest of customers.
"Superfluous"— poor margin and low popularity among visitors.
Such positions should be removed from the list of dishes, as they do not bring money to the cafe.

How much money does it take to create a menu when opening a cafe?

The design will cost at least $50. The cost directly depends on the complexity of the task, the style of design, the availability of photographs or graphic illustrations.

The price for printing a finished menu depends on its size, number of copies, type of paper and cover. The cover can be made of laminated paper, thick cardboard, plastic or leather.

4) Cooperation with food suppliers is an important step in opening a cafe.

The secret of a profitable catering establishment lies primarily in fresh, high quality products.

Saving money by ordering low-quality products from uncertified sellers can turn out to be bad luck for you. cases of poisoning or feeling unwell after your dishes, they certainly will not add money and popularity to you.

And a damaged reputation is difficult to return, especially to such an institution that has only recently opened.

Try looking for suppliers among local farmers. It takes a little more money to buy products from them, but using local products will increase your popularity with customers, just mention it on the menu.

Instead of branded alcohol, look for craft breweries or wineries near the cafe you are considering opening.

Don't stop with one supplier. To do this, indicate in the contract that you are not obligated to order goods from only one seller.

Review several offers before choosing a product supplier. Indeed, in a hurry, you can miss out on more favorable terms of cooperation that will bring more money to your cafe.

5) Recruitment of staff when opening a cafe.

Another no less important point in order to open your cafe or bar.

Decide who you are looking for: high-quality middle-aged professionals or young student waiters. Post ads on social media and job search sites.

You need to think in advance about the questions that you will ask candidates during the interview. Calculate how much money you can offer them as wages.

Discuss with candidates knowledge of foreign languages and famous cuisines, as well as the length of the trial period.

For better working capacity of employees, they need to be encouraged with a convenient work schedule, additional days off and cash bonuses.

Do not forget about the need to install cameras in the cafe hall and in the kitchen for the safety of visitors and staff.

The “main” employees of the cafe are the kitchen workers and the administrator. How much money is needed to pay their salaries?

Average wage chefs at the cafe starts from 20,000 rubles.

To hire administrator need more money - at least 35,000 rubles.

6) Purchase of equipment and furniture needed for the opening.

When choosing the design of your cafe, be guided by the kitchen. For example, a coffee shop predisposes to the loft style, a pizzeria to Italian sophistication, a pastry shop to French charm.

Look for ideas for decorating the hall on the Internet and do not be afraid to experiment.

The amount of money it takes to open a coffee shop depends a lot on the style you choose and the size of the dining room.

Price level for furniture, utensils and equipment for opening a cafe:

Name	Price range from and to, rub.
Chair	930 - 21 500
Bar stool	1280 - 24 000
Armchair	3200 - 61 000
Sofa	7600 - 540 000
bar table	5200 - 66 500
wooden table	8370 - 44 100
glass table	3700 - 38 000
Set "Table and 4 chairs"	9790 - 49 720
floor hanger	2500 - 35 500
Mirror	1930 - 48 750
Blender	4000 - 33 400
showcase	16 600 - 243 950
coffee machine	42 450 - 184 580
Mixer	5200 - 77 700
Juicer	5 200 - 88 800
bar fridge	10 640 - 25 000
Refrigerator	66 900 - 143 950
pizza oven	50 000 - 79 000
Plate	35 000 - 267 000
dishwasher	87 520 - 144 250
Baking dish	760 - 5 300
A cup	95 - 250
Cup	70 - 100
salad bowl	130 - 3 530
Plate	150 - 650
Pan	1200 - 7700

7) Website creation.

According to studies, more than 50% of people, before visiting a cafe or bar, study its assortment and pricing via the Internet. Therefore, creating your own site and group in in social networks is an important step in marketing.

Place on the official website of the cafe a selection of dishes served in your establishment, messages about promotional offers, a detailed route to the cafe and opening hours.

The design of the site should be approached no less responsibly than the interior design of the cafe. After all, the first impression of you can both interest customers and scare them away.

8) Advertising options.

Order and hang a bright banner at the entrance to the cafe to attract the attention of passers-by.

Enter the system of club discounts and coupons for your regular visitors.

Want to figure out how to open your own cafe?

Important details regarding this business you will learn from this video:

How much money does it take to open a small cafe with 15 tables without a bar and sofas?

Prices for the minimum set of equipment for a coffee shop will show how much it really costs to open your own establishment:

Name	Quantity	Price for 1 piece, rub.	Total price, rub.
Total:			RUB 621,800
bar table	15	5500	82 500
Chairs	60	1200	72 000
Sconce	20	1000	20 000
Pendant lamps	10	2000	20 000
showcase	4	16 600	66 400
coffee machine	2	65 200	130 400
Refrigerator	1	67 000	67 000
Plate	1	45 000	45 000
Mixer	1	5 200	5200
dishwasher	1	87 550	87 550
A cup	75	110	8250
Cup	40	100	4000
Plate	90	150	13 500

In total, for the purchase of interior furniture, kitchen equipment and utensils, you will need at least 622,000 rubles.

But this cost does not include the arrangement of wash basins, toilet rooms, utility costs, interior and exterior interior elements. But you will need all this if you decide to open such an institution. And all this costs money.

But still, these are trifles compared to the main categories of costs.

Additionally, you need to take into account the salaries of employees, because it also depends on how much money you need to spend on opening a cafe:

Job Title	Number of workplaces	Salary, rub./month
Total:		RUB 191,700
Cook	3	25,000 x 3 = 75,000
barista	1	15 000
Waiter	5	14,500 x 3 = 43,500
Administrator	1	35 000
Cleaner	1	11 200
dishwasher	1	12 000

The budget for the purchase of products depends on the menu. The average price of products needed to open a cafe:

Name of product	price, rub.	Name of product	price, rub.
Almond flour (1 kg)	1416,1	Caramel topping (424 g)	211,9
Durum pizza flour (5 kg)	805,4	Sliced loaf (300 g)	21,8 - 23,5
Wheat flour (1 kg)	76,3 - 84,9	Wheat tortilla (750 g)	171,5
Granulated sugar (1 kg)	55,6 - 73	Cocoa powder (100 g)	91
Fine salt (1 kg)	22,7 - 61	Grain coffee (1 kg)	652 - 1400
Sesame oil (250 ml)	317 - 486,8	Tea bags (100 pieces)	180,7 - 328
Olive oil (1 l)	521 - 564,5	Cheesecake pie (2.55 kg)	1823 - 2005
Sunflower oil (0.9 l)	86,2 - 93,8	Tartlets (800 g)	906,2
Drinking water (5 l)	31,8	Cake with strawberries (2.9 kg)	1447,7
Mineral water (1 l)	27,4	Margarine for baking (200 g)	16,4
Kvass (2 l)	57,2	Cream 33% fat (1 l)	175 - 224,5
Juice (1 l)	70,6 - 185,9	Confectionery cream 30% (1 l)	180,8
Jam (320 g)	65,2 - 88,7	Ice cream (2.2 kg)	686 - 724,4
Flower honey (1.4 kg)	399	Butter (500 g)	92,9 - 115,4

Summary table of expenses for opening a small cafe:

Name of waste category	Cost, rub.
Total:	RUB 1,132,800
Business registration	From 20 500
Premises for rent (60 sq.m.)	From 90 000
Room design, furniture, cutlery	621 800
Menu design, compilation and printing	From 6 400
Kitchen equipment	From 160 000
Purchase of goods	From 23 000
Staff salary	191 700
Cafe advertisement	From 4 000
Site creation	1400-7000
Communal payments	From 14 000

According to our calculations, you need to have a considerable amount of money - about 1,132,800 rubles in order to open your own small coffee shop. At the same time, the average payback for a cafe is from 7 to 14 months.

The amount of expenses that are coming when opening a cafe will vary greatly in different cities. Of course, the cost of renting in Moscow or St. Petersburg will cost much more than in a small town or village. Premises on the central streets of the city will also significantly increase the primary cost of the cafe.

In this article, we have taken a detailed look at how much does it cost to open a cafe and what nuances should you pay attention to.

Don't forget, there is no clear limit on how much money you need to open a cafe. It all depends on your wishes, type of institution, its location and capacity.

Even with a minimal budget, you can make a stunning and popular cafe with a characteristic zest for it.

A cafe is a place where people come not only for food, but also for vivid impressions, homely atmosphere and comfort. Keep this in mind when you plan to open your own cafe.

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01But I

Hello! Today we will talk about how to open your own business and how to become an entrepreneur. As a rule, this is what people who strive for independence want. Creation own business provides a number of advantages, especially when compared with conventional work for hire. But to start, you need to carefully weigh everything, evaluate your capabilities and think through the details as much as possible.

Let's analyze how you can start a business if the capital is minimal, or how to start a business without initial capital:

If you have knowledge, experience in any field of activity, you can use them as a platform to launch your project;
You need to understand that running your own business is hard work. Doing nothing and getting millions will not work;
To establish the whole process, they will have to deal with 24 hours a day.

Let's compare a business without start-up capital investments and with start-up investments. For clarity, we present in the form of a table:

Criterion	Business without capital investments	Business with capital investment
1. Cost of funds at the start of the project	Missing
2.Costs monthly	Missing	Present in significant numbers
3. The complexity of the organization	low	Medium, high level
4. The presence of competition	High level	High level
5. Payback	With first income	Takes a long time
6. Level of demand	High	High

From the table, the level of potential risk is also clear: if there was no investment of funds, the maximum that you can lose this time and effort. With significant financial investments, the risks are high: you can lose not only your capital, but also other people's funds.

How to get funds for business development

Invest in your savings. By the way, it is considered the safest and most reliable option;
Getting a loan from a bank. This is real if there is something to pledge to the bank. Without this condition, credit will be denied. A loan can be taken for indefinite purposes and for business development. A deposit is required in both cases;
Borrow from friends or family. If you are sure of success and the amount required is small, why not. If the case does not live up to expectations, there will be nothing to repay the debt, relations with loved ones will definitely deteriorate. Based on this, it is easier to get a loan;
Find an investor. This may be one person who is interested in your project or organization as a whole;
Find a partner who will invest his money in the development of the business;
Start low (release of one unit of goods or provision of services to only one customer);
Design state subsidy (more about this will be discussed below);
Raise money through crowdfunding. This is a collection of money from the population in any amount. For example, a fundraiser is announced for the release of a new album for a famous vocal group. Anyone can make an investment.

All the above tips will allow you to get the right amount of money in affordable, and most importantly, legal ways.

Where to start your business

A person who decides to start his own business evokes ambivalent feelings: someone considers him desperate and insane, while someone admires his courage and determination.

There are a lot of sources in which you can get information on starting your own business (take, for example, our site How to make money.ru), you just need to use them correctly in order to get the maximum practical benefit.

Let's take a closer look at the steps that need to be taken to become a successful entrepreneur.

Step 1. Developing a business idea

Any business begins with the fact that someone had an idea to do it. The main thing - . Entrepreneurs with experience say that in order to formulate an idea, they write 10 options that appeared in their heads on a regular piece of paper. Then they describe the advantages and disadvantages of each option.

But you can just go to the section and find an idea for yourself.

Step 2. Selecting a market segment

Choosing the right niche in the market is very important for a budding entrepreneur. In the initial stages of business development, you should not choose services or products that are not widely known. But you need to prepare for a big competition. Therefore, a thorough analysis of the market will not interfere in order to choose your place in it.

Step 3. Business plan

The presence of a carefully thought out and formulated one allows you to evaluate your capabilities, as well as analyze what can be obtained in the near future and what is in the long term.

The main points of the business plan

Description of the main activity;
Planned result;
Probability of losing money;
Economic analysis;
Stages of business development;
The time allotted for each stage;
Calculation of one-time and periodic costs;
Planned end result (what is planned to be done when the result is achieved).

Step 4. Business registration

When a decision on activity is made, a business plan is drawn up, you need to go through the procedure or (limited liability companies). a slightly more time-consuming process than opening an IP.

Package required documents includes:

The original or photocopy of the passport in good quality;
Original or photocopy of TIN;
Document on registration with the tax authority;
Choice Statement.

You can go through the procedure in person or contact specialists who deal with similar issues.

Also, to conduct activities, you may need.

Sole proprietorship is the most well-known form at the moment that allows you to carry out entrepreneurial activities. This is mainly due to the ease of registration, which is available to any citizen.

Opening an individual entrepreneur has its advantages and disadvantages, this is normal and is present in any business.

Positive aspects of opening an IP:

Simple registration procedure;
All activity is under the control of the entrepreneur, he decides when to stop it;
It is not necessary to involve an accountant to keep records;
All profits are the property of the entrepreneur, he has the right to dispose of it as he wishes. The main thing is to pay taxes on time.

IP Disadvantages:

In the event of debts under obligations, the entrepreneur is liable with all his property. This must be remembered at the stage of organizing a business. If you plan to develop your business in the trading area, in case of default on credit obligations, compulsory forms of debt repayment may be applied;
Regular inspections by regulatory authorities (tax office, etc.);
Lack of profit (it is impossible to predict whether the activity will bring good profit);
The duty of the entrepreneur is regular contributions to the Pension Fund;
A sole trader cannot sell a business;
Biased attitude towards the form itself: many businessmen refuse to cooperate with individual entrepreneurs simply because they consider this form of activity to be frivolous. It is clear that this is a delusion, but it has a place to be;
Often there are situations when individual entrepreneurs are not allowed to participate in the tender;
carried out in accordance with the rules applicable to.

An analysis of the above pros and cons will allow a novice entrepreneur to take a more responsible approach to choosing a registration form, this will save time, nerves and money.

Step 5. Selection of equipment and premises

In order to choose the right premises, we have prepared a number of articles for you:

Once you have decided on where to do business, the next step is to purchase the right equipment. Costs will directly depend on the chosen area. For example:

If you open outlet, you need equipment for trade (refrigeration, scales, etc.);
If planned own production, need a whole line of equipment;
If the business is conducted on the Internet, everything is easier. But when you need a warehouse to store goods.

Step 6. Advertising and business promotion issues

These issues require serious attention and investment. In attraction as much as possible more customers is the main task of any business. To expand the client base, you need competent advertising.

An online business also requires website development and optimization to keep the business going.

Promotion plays a big role. In order for a client to tell his surroundings about you, he must be pleasantly surprised, give him more than he expected to receive. For example, a discount on a product or service, a small gift.

It was mentioned above state support for start-up entrepreneurs. Further on how to get it and how to use it correctly.

Governmental support

In our country, there are several types of state support for entrepreneurship. Namely:

Allocation of subsidies;
Holding exhibitions and fairs;
Free consultation on various issues;
Assistance in renting a site or premises for the enterprise.

Let's briefly describe each option.

Allocation of subsidies- the most relevant type of state aid. Two types of subsidies are issued: those who have just planned to start their own business, and those who want to modernize production, develop an existing business at a new level.

In the first case, you have to prove that your business will bring tangible benefits to the region, that all risks have been calculated. In the second case, already established entrepreneurs receive reimbursement of part of the expenses incurred (for paying loans, leasing payments, etc.).

In any case, not only the prospects of the chosen direction are taken into account, but also the priority for the entire region. Priority are: Agriculture, medicine, education, new technologies, cultural sphere.

Assistance in renting a plot or premises for an enterprise is not free, but it is more profitable financially than renting from private individuals. Discounts are available to help you save money.

Holding exhibitions and fairs- provision of free retail space to start-up entrepreneurs. Allows you to reduce advertising costs, exchange experiences, establish business contacts.

Free consultations– assistance in solving specific issues that every novice entrepreneur will face sooner or later. You can ask questions to lawyers, economists, specialists in labor and employment.

Note to the entrepreneur: The state provides support on the basis of strict accountability for each amount spent.

How to become a successful entrepreneur

It is unlikely that anyone will accurately answer this question. Successful businessmen become, putting a lot of effort, working almost around the clock, earning invaluable experience and knowledge. Everyone goes their own way to success.

Everyone makes mistakes, but they are part of the journey. The main thing is to work on preventing them constantly.

Typical mistakes of novice entrepreneurs

Starting a business just because you think your idea is brilliant. Your idea should be evaluated by potential buyers and clients, not by yourself;
Starting a business without market analysis. Why it is needed has already been considered earlier;
Start without knowledge in the planned area of business. A good example: to open a workshop for the production of parts for machine tools, without knowing anything about the machines;
Expect millions in earnings in the first months after opening (business requires patience and time);
Do everything yourself: it is simply unrealistic to cope with all the tasks alone. If you plan to be in business for a long time, you will have to hire employees. Good employees are not heavy expenses and an investment!
Starting a business without a clear business plan. To put it mildly, the idea is bad. You yourself will not have a complete picture of your activities and what goals you set;
Wrong prioritization. The top priority is customers. They will be, the whole process will be adjusted;
Lack of desire to learn and improve. Learn constantly, learn new things, broaden your horizons;
There is no general interest in the area in which it is planned to conduct business. To put it simply: don't open a hockey school if you don't like hockey;
Healthy perseverance is missing. Many companies have collapsed only because management refused to deal with the flood of problems.

Business is a struggle, often with yourself and your shortcomings.

Ideas for starting your own business

This is not a complete list of business ideas that a novice entrepreneur can do. There are many of them. Find your idea and implement it.

Personal qualities of a successful entrepreneur

We figured out the question of how to become an entrepreneur. The idea for creating a business from scratch has already been chosen, a perfect business plan has been drawn up in all respects, but in addition to all this, you need to have something else important. Namely, certain personal qualities. What, we will find out now.

Decisive character. Be prepared to take on the role of a leader who can take responsibility for your words and actions. It is important to learn how to make difficult decisions, listen to the opinions and advice of others, but leave the final decision to yourself;
The ability to come up with something new and think outside the box. A share of adventurism is needed, but within reasonable limits. At the same time, do not forget that courage and recklessness are different things;
Love for the chosen work. If your eyes do not burn, you will not attract other people with your ideas;
Responsiveness and ability to act in difficult situations. It will always come in handy, especially in business. It is impossible to predict everything, but if necessary, improvisation can help out;
Do not lie. No need to deceive yourself, employees, customers. Do not set unrealistic deadlines, do not try to sell what is not;
Don't do things halfway. But allocate your time wisely;
Ability to be flexible. It is not necessary to strictly adhere to the initial plan if the actual situation does not correspond to this. Flexibility is valued more than excessive stubbornness and the desire to be right in everything;
Intuition. There are times when it helps out better than logical reasoning;
Tendency to introspection. It allows you to avoid many mistakes, correct old ones and not make new ones.

The above list could be continued. Being engaged in the development of these qualities, you can improve not only your life, but also significantly advance your business. Over time, you will mark the most important for yourself and engage in their enhanced development.

Personal qualities are largely responsible for the success of the whole business. Studies have shown that the main driving force for many - the need to realize themselves in their favorite business. Active life position should become common feature those who strive for success in any field.

In general, you need to be able to combine personal qualities with business, to benefit from both. Since any entrepreneurial activity is fraught with risks, you need to be firmly confident in the correctness of your actions and future success.

To achieve success in your business, you need to correctly combine the acquired experience with natural inclinations. This will allow you to quickly move towards the intended goal and achieve it in a reasonable time.

Training for those who want to start their own business

The main tasks of the holding:

Teach business communication skills
Develop the ability to resist competitors;
To acquaint those who want to start their own business with the peculiarities of applying economic and legal norms;
Present various methods for solving problems that arise in the process of work.

It is often proposed to analyze the realities of the market in a playful way. Everyone can attend such events, regardless of whether you are running your own business or just planning to open it.

Training courses often allow not only to gain the necessary knowledge, but also to gain self-confidence, which is so often lacking. In many ways, thanks to them, you can avoid a lot of gross mistakes in doing your business.

Concerning financial issue It is not always necessary to pay for attending trainings. Often free classes are held or the organizers provide bonuses and discounts for visiting.

Conclusion

Now you know how to start your own business! And at the end of the article I would like to say: if you want to become a successful entrepreneur, change your worldview, surround yourself with people who have achieved success in business.

Act, but do not follow completely and completely someone else's recipes for success. Only through work on yourself, on your mistakes, you can achieve the desired result. Remember, as folk wisdom says: "Water does not flow under a lying stone."

Nobody is born an entrepreneur. They become, sometimes by trial and error. If the thought of starting your own business is bothering you, put aside your doubts and move forward! And we will help you in every possible way on the pages of our site!

Perhaps there are many different opinions on this question. We will not touch on the major and medium business and focus on small businesses. To open a small business in a large city, sometimes $100,000 is not enough. $50,000 is enough to open a small business in small provincial towns. But it is impossible to name the exact amount of investments. Some types of small businesses can be opened for $1000-2000 dollars, while other types require more significant investments. An important role in business is played by the abilities of the entrepreneur himself: the ability to establish profitable relationships, developed creative thinking. For example, one person can solve complex problems without spending a dime using a variety of creative ways. And the second can spend several hundred thousand rubles.

More recently, US data has been released. Entrepreneurs invest more than 50 thousand dollars in 60% of new enterprises, about 30% - 20 thousand dollars, in 10% - about $5000-1000 dollars. As you can see, even in the United States, which is considered one of the richest and most developed countries in the world, you can open your own business with a small investment.

The entrepreneurs themselves, who managed to build successful businesses from scratch, are sure that it doesn’t matter how much money you have in your pocket. A successful businessman will be able to open a successful business with any start-up capital. In principle, $300-400 US is enough to engage in small business on speculation. With this money, you will buy a lot of cheap Chinese goods that can be sold at a good markup.

Of course, before engaging in this or that business, it is necessary to register with the tax office. Now you don't have to stand in long queues. You can prepare all the documents for the tax service in a couple of days, and send them by registered mail via mail.

Many aspiring entrepreneurs started their journey in big business from a small case that required minimum investment. In the first couple, it is not at all necessary to purchase expensive equipment, hire a whole staff of employees, or rent a room.

Quite a few interesting business ideas can be found in the service industry. You can organize a salon or atelier at home. If you are, for example, an excellent hairdresser, manicurist or cook, then why not open your own business from home. Also not too big investments requires business to organize various holidays and celebrations. It could be creation entertainment program, host services, interior decoration of banquet halls. If you were an excellent student at the institute and are still well versed in various sciences, then you can start writing diplomas and term papers.

How much money do you need to open your own clothing store is a popular question on the Internet today. The reasons for starting a business are different: someone lacks implementation, someone has free time and funds for business, someone just got the boss and he goes into business completely. For modern businessmen, one of the most “not risky” ways of making money is trading.

Despite the annual decline retail, this type of business remains afloat and does well compared to other industries. Groceries and clothing stores were especially lucky, as food and clothing are the main consumption items for the consumer.

According to recent studies, as the purchasing power of fellow citizens falls, so does their love for clothes. famous brands. And here, as in the distant 90s, the owners of small clothing stores enter the scene, which do not cheat on the brand, and offer goods manufactured by the country of the rising sun at prices that are more acceptable to the modern buyer. In general, in the current situation, this business can bring good income.

But for this to happen, it is necessary in each specific case to consider the profitability of such a store, and it’s worth starting with an assessment of your financial capabilities. After calculating all the amounts needed at the initial stage, it will be possible to decide whether there will be enough own funds, whether borrowed funds will be needed, or maybe it is worth abandoning this idea altogether. The article describes the costs of opening a small (up to 50 sq.m.) clothing store.

Delivery of goods

The first thing to think about is what product you will sell, and where you actually buy this product. No product - no store. Therefore, in the first place are the costs of supplying the goods, and not rent and other costs. It is at this stage that most of the ideas about opening a clothing store go into oblivion, never showing themselves to the world.

The most popular direction in the field retail clothing is the sale of clothing made in China. Whether it's a children's clothing store or a fashion store, the quality and the initial price of the goods allow you to make an average margin of 40 to 100%, which is quite good. To fill the windows of a small store completely, the goods will need at least 300,000 rubles.

The initial purchase price is made up of:

the cost of the product itself
the cost of shipping this product to your store

Don't rush to save on shipping. The supplier located in your area will not always offer the best price. It happens that it is cheaper to bring goods from Moscow or even China than to buy the same goods from the nearest wholesaler.

Rent

After the main question "What to sell" is resolved, it is necessary to solve the question "Where to sell". This article deals with an offline clothing store, so you need to find a store room that also has a storage room. The choice of rental premises is now very large. Newspapers and the internet are filled with rental ads non-residential premises. It is understandable. Many small business lines have closed quickly in recent times. And besides, the price of rent in our country just rolls over.

Prices for renting non-residential premises for a shop:

Moscow and the region: premises in office and residential buildings (not shopping centers) - 10-20 thousand rubles per sq.m.
Shopping centers in Moscow and the region - 20-100 thousand rubles per sq.m.
Big cities regions: premises in office and residential buildings (not shopping centers) 1-20 thousand rubles per sq.m.
Shopping centers in large regional cities: 10-100 thousand rubles per sq.m.
Small cities in the regions - 300-10,000 rubles per sq.m.

As can be seen from the data presented, to open a small store in a residential area of Moscow, you will need at least 500 thousand rubles for one month of rent. For regional centers, this amount starts from 50 thousand rubles. It is worth noting that often landlords agree to conclude a lease for at least 3 months. Therefore, the indicated amount is multiplied by three. Total for Moscow, the cost and rent for the first three months will be from 1.5 million rubles, in the regions from 150 thousand rubles.

It is also worth mentioning the cost of repairing the premises. The clothing store requires a certain design. You can just paint the walls. The minimum price of such repairs will cost 30 thousand rubles. It is also worth noting here important point in the design of a clothing store, which owners often forget about, lighting. Proper lighting can boost store profits by 30%. Top and side light, guiding lamps on showcases with clothes: the minimum cost of lighting will cost 300 thousand rubles.

Company formation costs

If the first two points didn't stop your idea of opening your own clothing store, it's time to settle the legal formalities. Study entrepreneurial activity in Russia, it is possible, having issued in a proper way entity. The most popular for this type of activity are legal entities in the form of an Individual Entrepreneur (IP) and a Limited Liability Company (LLC). Registration of a company in Moscow and the Moscow region will cost an average of 15 thousand rubles, for the regions this amount is half as much. This includes the cost of paying for the services of an intermediary company involved in the preparation of documents for submission to the tax office.

At this stage, you can save money and arrange everything yourself, while paying only the state duty. For registration as an individual entrepreneur, a state duty of 800 rubles is charged. When creating an LLC, this amount will be 4,000 rubles.

When opening a limited liability company, you should also not forget about the authorized capital, the minimum amount of which is 10,000 rubles.

Expenses for cash register equipment

Application cash register equipment necessarily. Without further ado, it is worth looking at the amount of fines for non-use of cash registers for cash payments:

for citizens, that is, a seller or cashier - from 1,500 to 2,000 rubles;
on officials, namely the heads of the organization and individual entrepreneurs (according to Article 2.4 of the Code of Administrative Offenses of the Russian Federation individual entrepreneur is an official when committing administrative offenses) - from 3,000 to 4,000 rubles;
for legal entities - from 30,000 to 40,000 rubles.

The cost of the device itself is approximately 10,000 rubles. Monthly mandatory maintenance of the device is 300 rubles.

Payroll expenses

No seller. Of course, you can stand behind the counter yourself, with the help of relatives or friends, but we still advise you to hire a permanent seller, preferably two. Managing a store and standing behind a counter with good traffic is very difficult.

As a rule, clothing stores work seven days a week, so there should be two sellers. The salary of a retail store salesperson in the regions averages 15,000 rubles, in Moscow - 40,000 rubles.

Expenses for additional equipment

Of course, you can arrange clothes in boxes, or hang them on hooks on the walls, but buying special hangers and shelves would be more desirable. Based on average prices for shop equipment, these costs are for rooms up to 50 sq.m. will be from 100 to 500 thousand rubles.

Properly laid out merchandise can also make a big difference in daily revenue.

Advertising expenses

Let's take a sign here, which will cost at least 50,000 rubles. It will not be superfluous to advertise in the elevators of nearby houses, banner advertising. Monthly rental of a 3x6 meter banner in the regions will cost 7-15 thousand rubles. The owners of billboards in Moscow and the Moscow region are ready to provide you with advertising space for 70-150 thousand rubles a month.

Based on the foregoing, it should be concluded that the budget for opening a small retail stores clothing depends on many factors, the key of which is the geographic location of the store. To fulfill your dream of owning your own clothing store, provided it is located outside the capital, you will need at least 800 thousand rubles. For Moscow and the Moscow region, this amount becomes much higher. Without two million rubles in your pocket, you should not start this business in the capital.

How to open a restaurant from scratch and how much money do you need for this? Step by step instructions

Despite the vast territory, our country lags far behind the states of Eastern and Western Europe in terms of the number of catering outlets. For example, in Poland the number of such institutions is almost twice as much, and in Spain - almost six times. According to experts, despite the unstable economic situation, Russian market public catering has a high rate of development and is one of the most promising for business. So, the average payback in this segment is considered to be 1-3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishments. In the article, we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what steps you need to go through to achieve this goal.

I want to open a restaurant: where to start?

It is worth deciding what type of institution (at least approximately) you are going to open:

By format. A bar, a canteen, fast food, a family cafe, a fashionable restaurant, an institution "for your own" - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
By price level. This criterion is often, but not always dependent on the previous one. Usually, one of the significant restrictions here is the budget of a novice restaurateur: the higher the level of the institution, the greater the cost of opening it. Experts do not recommend business newcomers to start with expensive restaurants - the public is very demanding, investments and risks are too high. The best solution would be to open a democratic casual establishment.
By type of cuisine. Usually, both the interior and the desired location of the institution depend on the type of cuisine. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here, experts recommend not complicating your task and choosing the one that you understand: for beginners, the concepts of Russian or uncomplicated European cuisine are good.
By the maximum number of guests. The cost of arranging an institution is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30–80 guests.

The public catering market of Russia, despite the crises, continues its development. Thus, in 2014 its volume increased by 8.3%, and the turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts say the inevitable further growth indicators and achieving by 2017 a turnover of 2 trillion rubles.

So on this moment almost all experienced restaurateurs recommend that newcomers open establishments in the format of a “democratic” cafe or restaurant that serves local, European or mixed cuisine and alcohol. The hall should be designed for the average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the estimated costs will exceed the possibilities, the rented premises will not fit the original concept, but will be perfect in everything else. Therefore, it is optimal to think over several concepts that suit the style of the institution and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, identified in the previous section.

The total amount is made up of several items:

rent/purchase/construction of premises. If we consider an institution with 50 seats, then renting a room (presumably 150–200 m2) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central regions of megacities and in large shopping malls the amount can increase by 3-10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
paperwork- from 300,000 rubles, depending on the specifics of the institution, during the construction of a building for a restaurant - several times higher;
design and engineering on average, they will cost about 2,000 rubles per m?, that is, from 300,000 rubles for our premises;
repair- the costs will depend on the complexity of the design and the initial state of the premises. On average, about 3,000 rubles per square meter, which means - from 450,000 rubles for the calculated area;
furniture- the required minimum of chairs, tables, sofas, as well as a waiter's station and a bar counter will cost from 300,000 rubles;
kitchen equipment and utensils- in order to supply the institution with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
crockery and serving items, designed to serve 50 guests, will cost from 350,000 rubles;
primary purchase of food and alcohol usually costs from 200,000 rubles;
staff uniform- optional, but desirable element, part corporate identity. When buying a minimum set of clothes for waiters and cooks, you should count on the amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If we add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, we can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur will face fixed costs:

rent (if the premises are rented);
wage;
communal payments;
telephony, Internet;
buying groceries, alcohol;
advertising costs.

What documents are needed to open a restaurant?

The organization of a public catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and in different regions the list of required permits may differ. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that draw up the necessary documentation on a turnkey basis.

The first step when opening any type of establishment is to register a legal entity. The most popular and convenient form for restaurants is considered to be the “LLC” form. Availability of complete package constituent documents and lease agreements(or certificate of ownership of the premises) is mandatory at all stages of further approval.

Also, to open an institution you will need:

the conclusion of the SES on the compliance of the institution with sanitary standards;
conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
having a registered cash register;
contracts for disinfestation, deratization and garbage disposal;
agreement on security, on the connection of a security alarm(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should be aware of the many nuances, without which the activity of the establishment may be illegal.

Development of a business plan: stage 1

As you know, when opening a new business, including a restaurant, it is necessary to draw up a business plan from scratch. This is a kind of "scheme" for creating a future enterprise with the calculation of planned costs and income, analysis of profitability and other indicators.

Usually there are two types of business planning: for external and internal use.

The first is required by those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still going to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, and also having finally approved the concept of the institution.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. The document usually contains the following chapters:

name and general description of the project: planned concept, area of the premises, number of staff, type of kitchen and pricing policy;
approximate range of products;
preliminary cost estimate for opening;
estimated monthly expenses (rent including utilities and communications, salary fund, procurement costs);
calculation of time costs for each stage before the opening of the institution;
planned financial indicators;
calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with the realities.

Selection and repair of premises: stage 2

Finding a place for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from Italian restaurateur and chef Marciano Palli: “First place - place, second place - place, third place - place, fourth place - place, fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants can be found in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the correspondence of the potential audience to the level of the institution. This also applies pricing policy and cuisine features. So, for example, it is appropriate to locate a vegetarian cafe near a large yoga center, and a budget restaurant of Pan-Asian cuisine near the market. Because of all these subtleties, experienced entrepreneurs start creating the concept of a restaurant after renting a room: there are not so many suitable sites in any city, and an institution of any format can be successful, if there is demand.

After the lease, the question of repair inevitably arises and often redevelopment. Here it is better to trust experienced designers and planners - this will help to avoid many mistakes common to beginners. It is not worth reminding that the style of a restaurant should correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for work, taking into account the proposed menu. Furniture and serving utensils are chosen according to the general concept of style. The number of dishes usually corresponds to the maximum number of seats, multiplied by 2 or even 3 - that is, for 50 guests there should be 100-150 plates, cutlery and glasses of each type.

It is better to buy inventory in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily buy similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs, personnel control. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them are: R-Keeper, 1C: Catering, POS Sector. They fully coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the chef sees the list of dishes to be cooked on a special monitor, after the calculation all the ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for accounting. And this is only a small part of the possible functions of such software: in addition, many programs are able to take orders directly from customers' smartphones, collect and store the history of purchases of discount card holders, use special controllers to record the number of drinks poured in a bar ... In a word, the cost of programs for a restaurant fully justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to contact specialized agencies, but with a limited budget, you can handle it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to personally verify the skills of a chef, cooks and bartenders. Chef , as a rule, is selected at the stage of approval of the final concept of the institution. An essential part of success will depend on this worker. Not only culinary talents are important, but also understanding target audience, the key idea of the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many employees are needed for the normal functioning of the institution? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

Chef;
cook (for 50 guests per shift, 2–5 cooks will be enough);
bartender / barista (for small restaurants, one per shift is enough;
dishwasher;
purchaser;
administrator/hostess;
waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, there should be 3–5 such employees in the shift of our establishment);
cleaning woman;
accountant (you can limit yourself to "coming").

A common mistake entrepreneurs make is trying to embody their own ideal picture of the enterprise in the business: in the case of a restaurant, service, interior and cuisine. You should not be guided by your own tastes - after all, not only you and your friends will visit the cafe and restaurant.

Menu planning and supplier selection: stage 6

The stage of menu development coincides in time with the stage of the final approval of the concept. Usually one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the head of the restaurant or the purchasing manager: they analyze the market of goods, choosing in each segment of the company, the best in terms of "price-quality-reliability". Almost no institution is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products should be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: stage 7

To convey information about their institution to customers, entrepreneurs usually use a set of measures:

ordering a sign that reflects the type and concept of the establishment;
placement of billboards and signs;
creation and promotion of the site;
registration on various specialized portals (“Afisha”, etc.) and opening accounts in social networks;
advertising in the press;
distribution of leaflets, brochures, etc.

The launch of an advertising campaign takes place shortly before the opening of the restaurant or immediately after. A set of events is selected depending on the intended target audience: for casual establishments, distribution of leaflets and PR on the Internet is well suited, for restaurants of an expensive format - placement of information in specialized publications.

Opening a restaurant is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the "kitchen" of the kitchen. Therefore, many novice restaurateurs seek help from specialists - companies that are ready to help in creating a successful establishment.

THE BELL