Fishing traditionally remains one of the favorite male activities. Men are always ready to spend money on their car and hobbies. Give them that opportunity by opening a fishing tackle shop. The cost will pay off pretty quickly.
Fishing remains a favorite pastime for men at all times. The statement is so obvious that the idea of a fishing tackle business seems natural.
We will understand the details of opening a fishing store, and find out what you need to pay special attention to, what difficulties are possible and what costs will be needed when organizing this business.
We classify business
Before talking about organizing a fishing store, let's decide what level of business we want to develop. This is, in fact, the main question that you need to answer yourself.
It depends on the answer whether we will limit ourselves to a small department in the Sporting Goods store or open a large specialized fishing supermarket, in which the client will find absolutely everything for fishing and more. The choice will depend on the amount of investment, the area of the premises, the number and composition of staff, the range of goods - everything that you will encounter when organizing a store.
You can profess another principle: to trade only in the products of one or two of the most interesting manufacturers. In this case, you can conclude direct contracts for the supply of goods and ensure the most attractive prices.
The already mentioned fishing supermarket will bring together specialized outlets with various fishing equipment under one roof.
Business registration. Permits
So, the choice is made, and you imagine your future store in detail. Before you start organizing a business, you need to register the chosen organizational and legal form of your enterprise. You will have to choose between IP and LLC (see "").
An individual entrepreneur has advantages: easier registration and accounting. Taxation system - UTII or (if not possible) STS 15% - the difference between income and expenses. OKVED code in this case is 52.48.23 "Retail trade in sporting goods, fishing accessories ..."
After registering and renting (purchasing) the premises, it is necessary to obtain permission from Rospotrebnadzor and Rospozharnadzor.
Fishing shop space
The principle of choosing a store location is common for retail trade: places with a maximum flow of people, near bus stops public transport, car parks, etc.
You can stop at the department in mall or a small shop on the ground floor of a residential building. It all depends on your desire and the scale of the proposed trade. The area of the store should be sufficient for convenient placement of the planned product range. The product must be laid out and visible to the buyer. The minimum area of a fishing shop should be 80-90 sq. m.
Market analysis
Fishing tackle does not belong to everyday goods, but this group has its own regular customer. According to statistics, there are about 80 thousand fishermen per 1,000,000 people who periodically become customers of fishing tackle stores.
If during the season each of them spends about 4,000 rubles, then the total income of trading companies will be about 320 million rubles. The figure, you see, is considerable. But not everything is so simple.
Another statement: in order for the store's income to be about 4 million rubles. per year, with one store for every 1,000 potential buyers. You can count the number of fishing shops in your city and determine for yourself how promising such a business is.
Formation of the assortment of the store
The store can combine a range of fishing products with a variety of travel accessories. It will be quite natural to have a neighborhood of fishing rods, floats, hooks, spinners with barbecues, tents, furniture for tourists and even inflatable boats. We divided all goods into three groups and indicated their share in the total volume of goods:
- Basic (fishing rods, spinning rods) - 60%.
- Additional (bait, floats, fishing line, hooks, etc.) - 30%.
- Related (equipment, tourist goods, clothes, shoes, etc.) - 10%.
Fishing Shop Pricing
The margins for fishing equipment are quite decent and depend on the group of goods. So, the goods of the main group are sold with a margin of 25% to 75%, depending on the product. The margin on consumables is about 100%. The maximum margin (200%-300%), as a rule, is for products of world famous manufacturers.
It is clear that with significant sales volumes, the profitability of such a store will be very high. Serious attention should be paid to the supply of goods. It must be serious reliable wholesale companies or representatives of manufacturers with a large assortment and high quality products.
Store staff
The store will sell a specialized assortment, in which the seller, at a minimum, must be well versed. It would be better if the sellers themselves turn out to be lovers of fishing and can talk to buyers in detail.
To communicate with male buyers, of course, a female seller is preferable, but she is unlikely to be well versed in the product and be able to advise the buyer. Therefore, we can focus on a few young men who are well acquainted with this topic. A small outlet will require 3-4 salespeople.
Some features of the preparation of premises and trade
The place needs to be well renovated. Pick up commercial equipment so that it is possible to arrange the goods as conveniently as possible for the buyer. Store large items separately. For small consumables, you will need special counters with small drawers, as well as display cases on which various fishing accessories can be laid out.
Commercial equipment must be designed in the same style. Arrange the goods in such a way that it is convenient for both the buyer and the seller to navigate in search of what they need.
Economics of a fishing store. Business payback
Funds for opening a store:
- Rent of premises, for the first month - 90 thousand rubles.
- Repair of the premises, lighting, fire equipment - 160 thousand rubles.
- Commercial equipment (showcases, racks, counters, shelves) - 110 thousand rubles.
- Working capital (purchase of goods) - 450 thousand rubles.
- Advertising costs (signboard, posters, flyers) - 20 thousand rubles.
Total: 830 thousand rubles.
Thus, 830 thousand rubles will be required to open a store. The amount is considerable, but given the high profitability, it can be returned fairly quickly. With an average trade margin 100% initial purchase will bring an income of 900 thousand rubles.
Summary sheet of annual expenses of a fishing shop with an area of 80 square meters. m. (including the cost of opening a store):
- Rent of premises 1,080 thousand rubles.
- Repair, lighting, fire extinguishers 160 thousand rubles.
- Commercial equipment 110 thousand rubles.
- Working capital (purchase of goods) 1,500 thousand rubles.
- Advertising 50 thousand rubles.
- Staff salary 720 thousand rubles.
- Utility expenses 120 thousand rubles.
- Administrative, other expenses 120 thousand rubles.
Total: 3,860 thousand rubles
The volume of annual sales (based on the monthly 400 thousand rubles) will be 4,800 thousand rubles. Net profit for the year will be about 1 million rubles, and the cost of opening a store will pay off in less than a year from the start of work.
Trading in fishing tackle and accessories is a highly profitable type of business that will allow you to quickly return on investment and provide an opportunity to develop your business.
More than 25 million citizens are fond of fishing in Russia, and the annual volume of the fishing tackle sales market is about a billion dollars. Most of the turnover (over 60%) is the group of basic fishing products - rods, rods, spinning rods, and about 40% - related and consumable products.
Since fishing products are in high demand among the population, opening a fishing store is one of the best business ideas, which can be implemented by both beginners and experienced entrepreneurs. But before starting a business, you should draw up a business plan, calculate costs and payback, and study the nuances of doing business.
Business Advantages and Disadvantages
The main target category of buyers of this store are men of all ages who are fond of various types fishing. Since no less than 17% of the country's population is keen on fishing, there will be no shortage of buyers.
But, this business has its advantages:
- high demand for products;
- no need to rent large areas for opening outlet;
- the opportunity to combine your favorite hobby and earnings (as a rule, such shops are opened by people who are professionally or at the level of hobby engaged in fishing);
and disadvantages:
- profit from the sale of a unit of goods is low;
- business is seasonal;
- the owner needs to understand the features of the goods being sold.
A fishing store is a business that is not difficult to open and run. In order for the profit to grow, the owner needs to add more expensive goods to the main assortment that are in demand not only among fishermen, for example, thermal clothing, boats, camping utensils, tents and others.
Market analysis
The competition in this business segment is quite high, but despite this, the trade in fishing goods remains profitable and profitable business, since the annual growth of the market is more than 15%. The increase in sales is due to the growth in the well-being of the population - people can afford to spend big on their favorite pastime, open private water areas for fishing, and actively advertise spending time in nature.
In order for the business to bring the greatest income, you should analyze the outlets of competitors and find out:
- what store format is the most popular;
- what attracts buyers in a particular store (low prices, sale of branded goods, or something else);
- what do competitors lack and what might be of interest to customers?
After the analysis, you should decide on the format of the trading facility. It could be:
- Profile fishing store where only fishing products will be sold. Such a point of sale is focused on wealthy buyers who are fond of fishing. It is advisable to open it in large cities, where the average income of people is quite high.
- Franchised brand outlet. Inexperienced entrepreneurs can open a franchise business - this will provide an opportunity to understand the intricacies of the fishing trade under the guidance of mentors, study the needs of consumers and significantly save on advertising. In addition, the franchisor will be interested in the prosperity of the point and will provide comprehensive support to his partner.
- Multi-profile store, which presents the widest range of goods for fishing, tourism, outdoor recreation. Here, buyers are offered goods for both wealthy and low-income people.
Important! A multi-profile outlet is the most promising, since it presents goods of different price categories.
organizational plan
Business registration
To conduct business, the store owner will need to register in tax office and choose the form of doing business - LLC or IP. In most cases, novice businessmen prefer design as individual entrepreneur because it is less costly in terms of time and money. It is advisable to open an LLC if the business is organized jointly by several people, in which case they will be co-founders.
Shop "All for fishing"
When registering a business, you will need to indicate the OKVED classification code, in particular - 52.48 and 52.48.23. It will also be necessary to indicate the chosen option of the taxation system:
- UTII - acceptable for small business, total cost fixed assets in which is less than 100,000,000 rubles, and the number of employees does not exceed 100 people. UTII can only be applied in regions where the relevant law has been adopted by the municipal authorities.
- USN - applies if you cannot choose UTII. In this case, a simplified system at a rate of 15% is optimal.
Choosing a store location
The main buyers of fishing products are men, they account for more than 95% target audience.
This is important to consider when choosing the location of a fishing store. It is advisable to have a point of sale:
- Close to industrial areas garage cooperatives where the main contingent of buyers spends a lot of time.
- At the exit from the village. In this case, the entrepreneur will be able to save on rent. The assortment of the store must have all kinds of bait and goods that fishermen often forget to buy in advance.
- On the way to the reservoir. best place to open a store there will be one from which customers can walk to a river, lake, pond.
Important! When choosing a place, it is necessary to take into account the availability of parking near the building - the lack of parking spaces will complicate access to the store for customers in cars and, accordingly, reduce the flow of customers.
Search for colleagues
The number of employees directly depends on the area of the store and the range of products presented. So, for a retail outlet with an area of up to 40 square meters, it is enough to hire 2-3 sellers who will work according to shift schedule, and for a store with a larger sales area, you will need to hire at least 5 people. Sellers will be responsible for:
- communication with customers;
- presentation and sale of goods;
- cashier work;
- ordering, receiving and displaying goods;
- maintaining order and cleanliness in the workplace.
Important! At the store promotion stage, the business owner can act as a seller and accountant himself - this will save money.
You should not hire women or girls as sellers, since most of them are completely unaware of the assortment presented. The ideal employee of a fishing store is a man who loves fishing and regularly engages in it. For recruitment, an entrepreneur can use online services where resumes of applicants are posted. This approach will reduce the cost of staffing.
At the stage of opening a point, you can order goods in Russian online stores that sell in bulk or provide discounts wholesale buyers. Over time, the entrepreneur should establish contact with foreign suppliers (Chinese, Japanese), which will increase the margin on the supplied product range.
This is extremely important because contribution margin from sales is low and insufficient to create a consistently high financial flow.
Important! Because the this species trade depends on the season, the entrepreneur must take into account the demand for the goods sold and focus on the needs of buyers.
Perishable goods (for example, bait) should be purchased from suppliers located in the immediate vicinity.
This will make it possible to trade exclusively fresh goods. The assortment must include sinkers, spinners, floats and:
- wobblers;
- soft baits;
- balancers;
- rods;
- specialized shoes and clothing;
- hooks;
- nozzles and bait;
- coils;
- fasteners;
- fishing line;
- leashes;
- boxes, boxes;
- swivels;
- a variety of accessories (cages, quoks, echo sounders and others).
Important! It is necessary to update the assortment twice a year in accordance with the coming season. From spring, customers can be offered various repellents, and from autumn they can be put up in trading floor ice axes, winter fishing rods.
If the area of the store allows, it is advisable to divide trading area in two halls - the first will present goods that are necessary directly for fishing, and the second - related, these include:
- tents;
- backpacks;
- dishes (thermoses, plates, kettles; thermo mugs, and so on);
- thermal underwear;
- shoes;
- sleeping bags;
- boats and others.
Initially, the assortment of goods can consist of 7-9 thousand units, and over time it is increased to 30-45 thousand, if the store area allows. Half of the goods presented should belong to the middle price segment so that every fisherman can purchase products.
Purchase of equipment
To ensure the full operation of the store, you will need to purchase the following equipment:
- showcase type counter - 3 pcs * 10,000 rubles;
- wall rack - 9 pcs * 9,000 rubles;
- racks for fishing rods - 7 pcs * 6,000;
- shelves - 12 pcs * 600 rubles;
- cash equipment - 2 pcs * 15,000;
- lighting fixtures - 8,000 rubles;
- furniture for the checkout area - 15,000.
Accordingly, providing a retail outlet with equipment will cost the entrepreneur 213,200 rubles.
The fishing store needs advertising. First of all, the entrepreneur should come up with a catchy name and order a sign. Also worth posting advertisements in the media - on the radio, in newspapers, on television, to make leaflets, to create groups in social networks. An entrepreneur can create his own online store - in this case, buyers will be able to order goods without leaving their homes.
You should also consider a system of discounts for wholesale and regular customers - this can be as a cumulative bonus system, and the provision of a one-time price reduction when buying from a certain amount. Effective way promotion is also the sponsorship of the store in sports and fishing events.
Calculation of costs and payback
Opening a fishing store will cost the entrepreneur 1-1.5 million rubles. In this case, the initial costs will amount to 985,000 rubles, they include the following items:
- business registration - 50,000;
- advertising campaigns - 35,000;
- purchases commercial equipment - 200 000;
- purchase of the minimum assortment - 700,000.
Monthly expenses consist of paying rent and utility bills(50,000 rubles), fund wages(from 20,000 rubles per employee), advertising expenses (up to 10,000) and tax deductions (20,000). Accordingly, every month the entrepreneur will spend at least 120,000 rubles on the maintenance of the outlet.
On average, a fishing store reaches the breakeven point after 5 months of operation, when the monthly profit received exceeds the amount of 400,000 rubles. The profitability of the outlet is 17-20%, which is quite a good indicator for this business segment. Initial investment fully paid off in 16-18 months.
Important! Medium net profit will be more than 70,000 rubles per month.
Organization retail goods for fishing as a business will not cause difficulties for the entrepreneur. This business option has such advantages as low financial investments at the opening stage and a quick payback.
But in order to minimize the risks when launching a project and get the expected profit, a number of factors will need to be taken into account - the store must be located in a suitable place, the assortment should be formed competently and taking into account the needs of customers, and prices at the outlet should not be overstated. A well-written business plan and accurate calculations at the project launch planning stage will allow you to open a profitable store and receive an increasing income every month.
Video. Business plan for a fishing store
A fishing online store belongs to a narrowly focused type of business, the main disadvantage of which is the need for certain expert knowledge. However, this good way without significant investments (you need about 300 thousand rubles) to realize your favorite hobby in business with a stable income.
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Kinds and types of stores
An entrepreneur can organize a traditional store, but to implement the idea, you need serious start-up capital (at least 1 million rubles).
Another option for organizing a business involves opening an online store based on a real-life outlet for the sale of fishing goods. In this case, the entrepreneur can use the virtual store as a tool for developing an existing business.
Options for opening a fishing online store
Range
The assortment of the fishing online store is divided into three groups:
- Main products: fishing rods, rods, spinning rods, tackle, reels, etc.
- Consumables: fishing line, cords, spinners, floats, lure, hooks, etc.
- Complementary products: special clothing and shoes, hats, boats, appliances, containers, fish catcher, tents, sleeping bags, etc.
Clothes for fishing Lure Fishing Rod Tackle fishing boat Spinning
An online store created from scratch should contain about three to five thousand items of goods in the catalog. When forming the assortment, it is necessary to take into account the needs of the target audience.
The optimal ratio of product groups:
- basic goods - 60 percent;
- consumables - 30 percent;
- additional goods - 10 percent.
Relevance
Consumer demand in fishing shops is created by a limited group of people, but in Russia it is quite wide. The number of people who are keen on fishing is approximately 25 million (17.5% of the Russian population).
Fishing passion generates a stable demand, as avid anglers and amateurs quite often buy more fishing tackle and other goods. If the buyer likes the online store, then he will most likely become his regular customer, and this will ensure a regular sales volume.
It also confirms the attractiveness of the business that there is competition between fishing online stores.
Market analysis and target audience
According to experts, the capacity domestic market fishery products ranges from 300 million to one billion US dollars. The most popular category includes spinning rods, rods and rods (60 percent of turnover). The remaining 40 percent are consumables and complementary products for fishing. A 2014 market analysis by Businesstat showed that 10 million rods and poles were sold in a year.
The target audience of such a store will mainly be men of different ages. The proportion of women will be at least 3 percent. According to sociological surveys, the average fisherman annually renews his arsenal by about 5 thousand rubles. He upgrades his equipment once or twice a year.
Competitive advantages
Competitive advantages of a successful online fishing store:
- professionally designed website;
- functionality, for example: filters, site search, the right to leave a review, an online consultant, etc.;
- clear and thoughtful product catalog;
- a wide range of products, regularly updated;
- a detailed description of the goods (with photographs), terms of delivery and payment;
- website design should take into account the psychological characteristics of the target audience and the sites of online stores of direct competitors;
- operational work of sales managers;
- quality service;
- flexible pricing;
- thoughtful loyalty program.
Step-by-step instruction
To create an earning online store of fishing goods, an entrepreneur will need:
- Conduct an analysis of the market that the store will focus on (for example, a specific city, region, several regions, the whole country and wider).
- Analyze the websites of direct competitors.
- Form a portrait of a potential buyer.
- Consider product range.
- Come up with original name for the store and register a domain.
- Calculate a business plan.
- Register a company.
- Develop a website.
- Decide on hosting.
- Fill the site with a catalog of goods with a detailed description.
- Identify suppliers of fishing products.
- Connect payment systems to the website.
- Consider the best delivery methods.
- Engage in the promotion of an online store.
Paperwork
Virtual store, just like a traditional one commercial enterprise, needs registration. Most often, an online store is registered as an individual entrepreneur or LLC. The choice is up to the entrepreneur. For example, an LLC is suitable if the business is joint. As a rule, the LLC form inspires more trust among suppliers, partners and buyers. On the other hand, opening an individual entrepreneur is a little cheaper and easier, since it will take fewer documents for registration.
For a fishing store, the type of activity according to OKVED is 52.48.23 (“Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles”).
After registering a company, an entrepreneur will need:
- Open a bank account.
- Order a print.
- Choose a taxation system.
- Obtain statistics codes from the State Committee.
Supplier selection
Since an online store is not required to have a warehouse of products, the importance of the process of choosing reliable suppliers increases. They should not let the store down at the most crucial moment, for example, after a customer orders a product on the site. It is important that the ordered product is sent by the supplier on time and received by the buyer as soon as possible. The reputation of the store and its future success largely depend on the speed of delivery.
Where to look for suppliers:
- on the Internet;
- in product catalogs;
- at exhibitions of fishing goods;
- in thematic magazines and newspapers.
Both the intermediary and the manufacturer can act as a supplier. With the latter, you can agree on more favorable terms of delivery. Partners should be sought among domestic and foreign manufacturers. Do not neglect Chinese suppliers, they can be found on portals such as Aliexpress and Taobao.
Criteria for selecting a supplier of products for fishing:
- price and loyalty program;
- quality characteristics of products;
- breadth of assortment;
- delivery efficiency;
- openness of information on the balance of goods in the warehouses of the supplier;
- the right to reserve a product;
- the right to return the product;
- the availability of sending the product directly to the buyer;
- provides detailed information about the products sold and photographic materials.
The process of selecting suppliers for an online fishing store will take a lot of time, as the range is very diverse. For example, if an entrepreneur is faced with the task of finding a supplier of complementary foods, then it is better to give preference to local producers, since this is a perishable product.
In the video, the presenter tells how to find the right supplier for an online store. Taken by Anton Protsenko's channel.
Creation and content of the site
The process of creating a fishing online store consists of the following steps:
- Domain registration.
- Hosting choice.
- Selection of the optimal CMS (site content management system) and its installation.
- Building a website.
- Filling the online store with a catalog, product descriptions and other content.
If an entrepreneur does not have experience and relevant skills in website development and programming, then it would be best to order the construction of a store to professionals. An electronic commerce enterprise can be created both on a paid, professional CMS, and on a free one. It all depends on the budget, but if you have money, it’s better not to save money and immediately make a quality store.
The most popular paid CMS are:
- 1C-Bitrix;
- UMI. CMS;
- NetCat;
- Shop Script;
- cs-cart.
The most popular free CMS:
- WordPress;
- opencart;
- Joomla!
- MODX;
- Drupal.
The design of the website must match the specifics of the products being sold and the expectations of potential buyers. Ideally, the design of a virtual store is best ordered by a professional artist.
The e-commerce website must contain:
- information about the company, its mission, principles and operating policy;
- detailed description of the products sold;
- the price of the goods;
- availability of goods in stock;
- illustration of products from different angles;
- delivery and payment rules;
- contact information;
- terms of the loyalty program.
Promotion and advertising
Trading on the Internet is almost always competitive, and in order to win it you need to stick to the right marketing policy. Here you need to focus not only on advertising on the network, but also on the promotion of your virtual store in the real world.
Key ways to promote an online store:
- contextual and banner advertising on the Internet on fishing sites and forums;
- adding information about the store to thematic online catalogs;
- advertising in popular social networks (including the creation of your own group);
- distribution of business cards and leaflets in places of potential appearance of the target audience;
- informing customers by email about discounts, promotions, assortment updates;
- bonus program (for example, you can make a small symbolic gift with the main purchase).
It is important not to overdo it with advertising, it should not be intrusive. Also, the buyer will pay attention to the delivery time, the quality of the packaging and the integrity of the ordered goods. The store website must have the form feedback. In order not to lose old customers, you can issue discount cards.
Staff
The staff of an online fishing store depends on the geography of its work, the breadth of the assortment and the number of orders. Accordingly, at first it will be small, and subsequently should increase.
The staff of an average online fishing store:
- administrator;
- sales manager (two people);
- courier;
- IT-specialist.
Most often, it is unprofitable for a store to maintain its own couriers, but it is easier and cheaper to use the services of courier services and transport companies. However, if the store is focused on working in only one region, then the expediency of creating your own courier service increases.
Option to open with minimal investment
You can organize your own fishing virtual store with a minimum budget of 30 thousand rubles. But in this case, the entrepreneur is responsible for the independent development of the site, its content and maintenance.
To minimize the number of people to service the store during its operation, you should optimize the assortment. If it is very large, then a lot of time will be spent negotiating with suppliers and customers, arranging delivery, etc. Then the entrepreneur will not be able to cope with the store alone and he will need assistants who will need to be paid.
With a minimum budget, a warehouse of goods does not need to be organized. After receiving a new order and receiving an advance payment, the goods will be re-ordered from the supplier. This mode of operation will save the entrepreneur from unnecessary costs for maintaining the warehouse.
Financial plan
Sample start-up investment for launching an online store of medium-sized fishing goods (indicative prices are presented in rubles):
- company registration: 5,000;
- purchase of CMS: 30,000;
- Internet connection: 1,000;
- the work of a team of professionals to create a site: 30,000;
- filling the site with information: 25,000;
- domain purchase: 1,000;
- marketing activities: 15,000;
- purchase of cash equipment: 25,000;
- creation of a minimum inventory: 150 000;
- office-warehouse rental: 10,000;
- other costs: 18,000.
To build this electronic trading enterprise from scratch, an amount of 310 thousand rubles will be required.
The list of approximate regular expenses of a fishing online store (rubles per month):
- hosting cost: 200;
- Internet cost: 1,000;
- wages with accruals (based on 4 people): 140,000;
- rent of premises for an office-warehouse: 10,000;
- utility costs for the maintenance of the office-warehouse: 2,000;
- mobile communication: 1,800;
- advertising costs: 2,000;
- other costs: 3,000.
As a result, it turns out that the cost of the entrepreneur per month will amount to 160 thousand rubles.
Advantages and disadvantages
Strengths of the online fishing store:
- a wide range of potential buyers;
- a fairly large demand;
- low initial investment;
- the buyer has the opportunity to familiarize himself with the entire range, calmly read the description of the goods and make a purchase right at home;
- no need to maintain a large staff;
- small operating costs.
Weaknesses of an online fishing store:
- there is no opportunity to touch the goods and ask a question to the sales assistant (if there is no online consultant);
- time-consuming work on the selection of suppliers and interaction with them;
- seasonal nature of sales;
- delivery time may take from several days to several weeks.
Risks and payback
Key business risks:
- Decreased purchasing power of the population. This situation may lead to a reduction in demand for fishing products, as fishing is a hobby for most buyers.
- The growth of competition.
- Seasonal decrease in demand (or due to adverse weather conditions).
- Deterioration of the store's reputation due to supply failures due to the fault of suppliers, poor-quality product packaging, inattentive and rude service.
The average payback period for this type of business is 10-12 months.
On the this moment There are more than 25 million amateur fishermen in Russia. This is a very large figure and it means that in any region there is a target audience for a fishing store. In this article, we will talk about how to find and make money on this target audience, namely how to open a fishing store from scratch.
The fishing business is not the easiest niche, it has many of its subtleties and nuances. It will be a huge plus if you are an experienced fisherman with experience, then you will be much better aware of what the assortment should be, how to attract customers and many other issues. If you are not at all versed in catching fish, but want to open a store, then first of all you need to study the features of the niche.
Niche Features
The sale of goods for fishing is somewhat different from the sale of other types of goods and has its own specific features. In order to catch a fish, a person must have certain skills and experience. Only a person who is passionate about fishing can professionally understand a wide variety of fishing products.
If you decide to open a fishing store, but you are not an experienced fisherman, it would be better for you to invite a special consultant to participate in your project, who will help you create the necessary assortment of the store. The consultant, of course, will have to pay for the provision of the service, which will increase your costs for opening a store, but the consultant's service will definitely pay off.
Fishing is usually seasonal, so your store's assortment will need to be changed periodically, according to the approaching season. You can find out about seasonal items that fishermen usually need on the Internet, by looking at fishing forums, or on social networks. Fishermen usually buy goods in one place, so it is desirable that your store has a wide range of goods that can satisfy all the needs of your customers.
Fishing goods are not very cheap, but very compact. In 1-2 small boxes, goods worth several thousand rubles can fit. You may need a significant amount of money to form a good assortment of your store. Some expensive fishing tackles have a much longer lifespan and are rarely bought by fishermen, but they should still be sold in your store. cheap small goods fishermen buy much more often, but they should not form the basis of the assortment, they will not give you the necessary profit. It is very important to correctly understand the capacity of the local market.
Market analysis
The calculation of the number of possible customers is calculated using a special formula. You need to multiply the number of the population by the proportion of men and multiply by 20% of people who can be fond of fishing. For example, a city may have 500,000 people. Based on the formula, the following result is obtained 500,000 x 0.48 x20% \u003d 48,000. This will be the number of potential customers.
Of course, it is very difficult to accurately calculate the market capacity. This is due to the fact that the range of goods may vary in price. When calculating practical tasks in a business, you have to focus on the approximate indicators of buyers, the average check values.
The minimum purchase amount is approximately 50 rubles - this is a pair of hooks or bait. The maximum check value is several hundred thousand rubles. This is the cost of a rubber boat, an outboard motor. Spinning in a fishing store costs about 5,000 rubles. So the prices are very different and it is difficult to achieve accurate results.
In addition, trading can be influenced by different indicators. The population of each city differs in purchasing power. In rich regions, products of the premium segment will be in demand. In poor regions, inexpensive goods are in demand, the rest of the gear is made independently.
The presence of aquatic fauna and its wealth also affect the sales performance.
Store Format
Shops that sell goods for fishing can be divided into:
- Elite shopping centers, including several small shops;
- Profile stores selling branded fishing products;
- Small stores that are multi-profile, with a large assortment and affordable prices.
If you have a fishing shop business idea, work it out according to your starting capital and decide for yourself what type of fishing shop you want to open.
- The store must be located in a passable place;
- There should be a parking space nearby;
- It is desirable to have a bus stop near the store.
Most of the store's customers will be men, so it is desirable that it be located near the car market or the central city market. You can locate the store on the outskirts of the city.
It is better not to buy a retail space for your store, but to rent it. If the profits are poor in a given location, you can always move to another location. It is better to rent an area of at least 80 square meters. meters to accommodate all of its wide range of products.
Highly important point store opening of this profile is a warehouse. The assortment of small goods usually makes up one third of the total sales turnover. In the warehouse, all these small items will be neatly arranged according to the nomenclature: bait, fishing line, lure, hooks, floats, etc. And you can always easily find the product you need.
Business registration
Any business must be legalized, taking into account legal norms. This procedure is performed on initial stage opening a case. Be sure to learn what it takes to open a fishing shop for profit.
To do this, you need to take several steps, of which:
- Business registration. The best option will open IP.
- Get an OKVED code. This will be a special set of numbers that indicates that the person is engaged retail and a specific group of goods.
- Pick up tax system. Most often, experts recommend opting for UTII. This is due to the fact that in this case the “preferential regime” will become available. If UTII fails, the next option may be the simplified tax system. Such a system will provide for income minus expenses.
- Register an account. You cannot use personal accounts.
- Obtain permits for activities.
- Find a place for a fish store.
We select a room
Where to open a fishing shop, how to choose the right place for its location? These are very serious questions that you must resolve first.
A store of this profile does not require very high traffic, but you should not open it somewhere on the outskirts of the city.
If the store is still not in the center, then you will need to lower prices and make them much lower than those of competitors, otherwise no one will specially go to you.
In the case of opening a department store where you will sell both fishing and tourism products, you need to rent a room of at least 60 sq. meters to make it a warehouse and utility rooms.
Do not make expensive repairs, they are not needed. Your buyers will mostly be men who have little interest in what color your walls are painted. They are more interested in which wobbler is better for pike.
You can try first to rent a basement or a separate one-story building, or a small pavilion in the shopping center.
If you have chosen a basement for a fishing store, then it is imperative to make good lighting, fishing goods are often small, and twilight is not needed for fishermen.
Necessary equipment
Store listings necessary equipment they cannot boast of diversity, regardless of whether you are running a shoe store or a fishing store, the list of equipment will be approximately the same: shelving, air conditioning, cash register, etc.
The business plan of a fishing store, taking into account calculations, includes a certain list of equipment, the purchase of which requires a large amount of money. Very often, start-up entrepreneurs do not have enough money and are forced to borrow money or take out loans to open a business. The way out of the situation will be savings, we can save on equipment by saving relatives' money and our nerves after loans.
New equipment costs big money, so buy used on Avito and then you can save a lot. Of course, look at the state of things. Hole-worn racks and showcases are definitely not suitable for our business.
Below is a rough list of required equipment for a fishing shop.
Fishing shop assortment
A fishing store should have a variety of goods. The presence of a wide range is due to the fact that there are different types fishing. Each customer must find the right product for himself. When making purchases of goods, you must initially select those products that are in demand throughout the year. It can be fishing rods, various accessories for them. Such equipment is suitable for summer, winter fishing. Nets, flashlights, boats, sleeping bags and other items are among the most popular inventory.
Important! The more diverse the product offered in the store, the more customers will appear.
An outlet that opens from scratch must have at least 5,000 items for fishing. In the future, the range expands to 20,000 categories. Offers will already be formed depending on demand and the number of buyers.
The line of fishing products is formed according to the following principle:
- The main product, which includes spinning rods, tackle, fishing rods - 40-60%.
- Consumable goods - 30%. This includes hooks, weights, floats, fishing line, bait.
- Related products - 10%. It can be covers, a boat, dishes, tents.
It is better to keep statistics of the products sold in order to control the availability of in-demand goods.
We work with suppliers
When you are going to create some kind of business, and in this case, open a fishing store, your business plan does not always include risks. This is wrong, because the risks and dangers in business lie in wait for you literally at every stage.
Choosing an unreliable supplier is one of the biggest dangers in business. They may miss delivery times, overprice, or generally bring low-quality goods that will ruin the reputation of your store in the future. That is why the choice of suppliers must be treated with special responsibility.
For starters, you can choose local wholesale suppliers, they sell goods with a markdown of approximately 24-31%. In the future, when you adjust and adjust all business processes, you can switch to foreign suppliers from China or Europe. Their goods can be sold with a markup of up to 70%, but do not forget about the difficulties in delivery and a large number of defects from China.
Hiring staff
A real fisherman goes to a fishing shop with a special feeling. This is not a supermarket. Here he wants to communicate with the same as he lovers of a good bite. Here he will carefully, trying on and estimating, choose the necessary gear. The seller is not only superbly obliged to understand the product. Ideally, he himself should be a true connoisseur and lover of fishing. It's a pledge good sales. This item is included in the business plan of the fishing store. Otherwise, there will be no profit.
The best option is 2 shifts. You need to hire 2 sellers. Their responsibilities should include:
- Ability to competently help clients in the choice of fishing equipment and travel accessories;
- Thorough knowledge of the entire product range;
- The desire to leave a good impression about the store, and, therefore, communication skills of the highest level.
It's good when the seller is interested in sales. To do this, you need to consider options for bonuses that depend on the implementation. The store cannot operate without a smart manager and a qualified accountant. They must be professionals in their field, knowing all the subtleties of communication with customers and suppliers.
Customer acquisition
To income from entrepreneurial activity increased, you need to use the tactics of marketing moves.
All this together will bring good profit.
Fishing online store
The website is the backbone of any business. Profits will depend on its functionality and performance. An online fishing store needs to be made accessible and as simple as possible for shopping. If the site is the only sales tool, then it will become the face of the business. In this case, it is necessary to make every effort to develop it. It is better to entrust this work to a professional. Only in this case, the fishing online store will gain popularity on the network, get into the top search engine results.
Delivery question
It is important to consider how orders will be delivered to customers. It is the delivery that can become competitive advantage. The organization of deliveries is better to trust the courier. He will be able to deliver the fish to the specified address. The client will be able to pay with him, if necessary.
Order payment
Customers need to provide several payment options for the order. This is due to the fact that it is convenient for some buyers to pay by bank transfer. Other customers choose electronic payments, so it's important to pay responsibly. / It is not recommended to limit yourself to one option in order to retain customers.
You can connect a payment aggregator in the online store. This will allow you to get paid. different ways: Yandex money, plastic cards, WebMoney and other options.
Promotion of a fishing online store
It is imperative that this issue be addressed. An online fishing store needs to be promoted online, which requires time and effort. This is the only way to attract as many buyers as possible. As a promotion, you can use SEO optimization, contextual advertising, social networks and other common options. Successful promotion of the resource will increase fish sales.
Expenses
So, let's calculate how much money it takes to open a fishing shop. This is a rather expensive business, so you will definitely need at least 1,500,000 rubles.
| Name | Sum |
| Initial Costs | |
| Business registration | 25.000r |
| Repair and equipment | 400.000r |
| First batch of goods | 1.000.000r |
| Advertising | 50.000r |
| Additional expenses | 100.000r |
| Total: | 1.575.000r |
| Monthly expenses | |
| Premises for rent | 50.000r |
| Staff salary | 100.000r |
| Purchase of goods | 300.000r |
| other expenses | 30.000r |
| Total: | 480.000r |
As a result, the initial investment will amount to 1.575.000 rubles, monthly expenses 480.000 rubles. Do not forget that in the first months your business will bring a fairly small profit, so you should set aside at least another 1,500,000 rubles so that your store does not go bankrupt before it starts to make a profit.
Reading 7 min. Published on 14.02.2020
A store offering fishing goods is a very specific business. It can be easily mastered by a fishing enthusiast who has a stock of necessary knowledge. The right approach to organizational issues will allow the entrepreneur to make a good profit. A number of questions immediately arise. How to open a store from scratch? What products to sell and how to earn? Are there any features in the promotion? Let's figure it out.
What documents are required to open a fishing store?
Setting up a business involves the following steps:
- . Individual entrepreneurship allows you to simplify accounting and reduce taxes. The LLC form is considered in case of opening a large retail outlet (more than 150 "squares") or for wholesale sales.
- Opening a bank account for paying taxes.
- Registration cash register. You can't do without it in retail.
- The choice of taxation system - unified or simplified.
- Obtaining codes from the State Committee for Statistics.
- Conclusion of a contract for the lease of premises.
- Obtaining permits from the SES, the Fire Service and Rospotrebnadzor.
As soon as the passage of all the stages listed above is confirmed by the relevant papers, the legal part can be considered completed. In other words, from the point of view of the legal aspect, the activity of the store has a legal basis.
Where is the best place to open a fishing goods store: choosing a location
Although goods for fishermen do not belong to the category of essentials, however, when choosing the location of a retail outlet, it is necessary to give preference to crowded places.
What are the best options for this issue? Almost any:
- Special department located in the shopping center.
- Separate shop.
- Converted residential facility on the 1st floor in a high-rise building.
- Even a basement will do.
True, some experts argue that a large human flow is not a determining parameter, therefore it is advised not to focus on it. One way or another, but the outskirts of the city are definitely not worth considering.
The only exception is the exit from the city leading to fishing spots.
Important factors contributing to successful trading include:
- Availability of parking.
- Presence of public transport stops nearby.
- Convenient approach and driveway (for private cars).
The main thing is to provide customers with convenient transportation of bulky goods. For example, boats or motors. People willingly visit a store that has a convenient location.
Premises requirements for a fishing store
You need a spacious room - 50-80 m² or more, to accommodate the entire range on the shelves in the trading floor. Buyers need to be given the opportunity to take the product and examine it. A reminder of good lighting and ventilation will be useful here. The romance of twilight, tightness and stuffiness in a fishing store is inappropriate. In addition, a room is necessarily provided for storing a stock of goods (warehouse), a service room and a bathroom.
Don't pay attention to design . The clients of such an outlet are mainly men who are little interested in the combination of the color scheme of the ceiling with the floor covering. For them, the quality of the purchase is important, or rather the size of the future catch when using a new spinning rod, fishing rod, and so on.
Furniture and equipment necessary for the operation of a fishing store
A point of sale offering goods for anglers is equipped with:
- Open shelving.
- Special stands for spinning (rods)
- Glass closed showcases for small goods.
- Racks for fishing overalls.
- Cash register.
- Office and warehouse furniture.
The list of necessary attributes differs little from ordinary stores. What and how much to buy? Depends on the range and size of the room. On average, everything will have to spend 150,000-200,000 rubles.
What is profitable to sell in a fishing store: assortment
The most important component of any outlet is its assortment. Otherwise it can not be. In this case, buyers belong to the category of fishing enthusiasts. This means that the offer of the whole range of goods will be the most correct option - when coming to the store, the fisherman should know that, in addition to the fishing rod, he will be able to purchase everything necessary for catching fish.
In the fishing segment of the trading industry, the goods are divided into certain groups:
Based on the table above, it is easy to draw a conclusion about the category of the most profitable product.
Note . You should not bet on low-grade products from Chinese manufacturers. Cheating up to 200% is a very weak argument in this matter. Fishermen are a special type of buyer, famous for being spoiled. They are excellent at trademarks. Therefore, the sale of low-quality gear and other goods leads to negative consequences - an almost instantaneous loss of customers. But the profitable operation of the outlet depends on the number of regular customers.
Search and selection of personnel for a fishing goods store
What are the needs of visitors to such a store:
- Replenish the supply of tackle, hooks, reels and other fishing accessories.
- Get good advice from a sales assistant about catching fish for a specific type of spinner and so on.
- Tell about your fishing experience and listen to the story of the interlocutor.
The fishing shop is classified as an interest club where people share experiences, tell stories, get advice and make purchases. The main contingent of such places are men. A woman will be interested in a fishing rod only as a gift for the stronger sex. Hence the main requirement for the selection of sellers - they must be men who love fishing, or at least know everything about this topic.
The staff of a small store consists of:
- Sellers . Enough two people for shift work.
- accountant . It is better for a businessman to find a specialist who understands financial statements and taxation, rather than independently engage in work that requires special knowledge.
- manager . He is the general manager and works with suppliers.
- cleaners . Its functions require no explanation.
At first, it is not necessary to adhere to this list. In order to save money, entrepreneurs themselves stand behind the counter, take the management of the store into their own hands. One way or another, control by the business owner is mandatory, and the number of hired personnel may increase as the point is promoted.
How to promote a fishing store from scratch: advertising and marketing
It is enough to have:
- A bright sign.
- A folding bed located in front of the entrance to the store.
- Page in social networks.
Clients are well attracted by the regular distribution of flyers and communication with anglers on special forums. An effective marketing option is sponsoring fishing championships or city-level festive events. Do not forget about word of mouth - the best free advertising tool. If the fisherman is satisfied price policy, assortment and its quality, he will certainly visit the outlet again, become her regular customer and bring his friends.
How much does it cost to open a fishing goods store: a ready-made business plan with calculations
Approximate calculation for a store with an area of 40-60 "squares", in which 2 people work in shifts.
Starting costs:
The amount of annual costs:
The exact calculation of profit is a complicated matter, it is necessary to take into account:
- The number of buyers.
- Average purchase amount.
- The markup amount. Recommended average value no more than 65%.
Thus, if all purchased goods are sold (for 1,000,000 rubles), then the profit will be 650,000 rubles.
When calculating the expected profit, the data of statistical studies help:
- For a year, a real fisherman spends up to 5,500 rubles on his favorite hobby.
- In cities with a population of up to 200,000 people, about 20% are potential clients fishing shops. This is 40,000 people.
- Suppose there are already 7 fishing outlets in the city. This means that each has 5,700 buyers.
- The annual revenue of one store will be 31,350,000 rubles.
- The amount of revenue per month is 2,612,500 rubles (with an investment of 1,600,000 rubles in the purchase of goods).
In this state of affairs, the profitability of a fishing store is obvious.
True, it is necessary to take into account:
- Seasonality of demand for fishing goods.
- To make, if possible, an accurate analysis of this market segment in the city where it is planned to open a business.
- Have enough money to buy goods.
