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Business in Russia. Guidelines for starting a business in the regions.
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* Calculations use average data for Russia

What profitable business can a beginner open in small town with minimal investment? We offer 25 business ideas relevant in 2019 in small towns, as well as detailed launch guides.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, porches and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. This is a great idea for beginners, relevant in 2019. To accommodate the workshop, 4 square meters is enough. meters.


Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the population's need for public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.


Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.


Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles (the average price for decorative candles), then when selling 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.


Making handmade soap

A business idea for beginners that can be opened with a minimum of funds - the production of natural decorative soap self made. The main investments will be spent on raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.


Sale of seedlings

not bad seasonal business for beginners in 2119, the sale of seedlings may become. Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are in the greatest demand. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.


Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to buyers in ready-made. Opening the smokehouse does not require big investments. The purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.


Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.


Ready-made ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.


Donut

Donut sales are a great option for a mini cafeteria or food court department shopping center. The margin on these products without much damage to demand can reach 1000%. The technology for baking donuts is quite simple, and there are many both manual units and automated systems that can improve performance. In addition, donuts are a product that will leave you room for creativity.


gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks. As you can see it is also a great business idea for beginners.


Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing good place a small outlet will be able to bring 100 thousand rubles. net profit.


Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at children. school age. Such a business can pay off in 2-3 months, and its profitability can reach 150%.


Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.


Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another hurdle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.


Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. interesting idea in this area can be the organization of a mobile 3D cinema, working in cooperation with local schools, rural houses of culture and other organizations that free of charge and gladly provide their space for such events to the organizers.


Meat trade

Meat is a commodity of daily demand. Even with the appearance of a large retail chain in the neighborhood - “death with a scythe” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that you will not find in a supermarket. Butcher shop can be opened with investments from 600 thousand rubles, the profit of small outlets is 75-100 thousand rubles.


beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The turnover of the store in 300-350 thousand rubles will allow you to go to net profit 50-70 thousand rubles.


Women's clothing store

Sale women's clothing This is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.


mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.


Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.


Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. With minimal investment (about 450 thousand rubles), you can engage in private orders - shallow drilling during the construction of wells and the launch of installations for the extraction of groundwater. It is also possible to work for legal entities in large-scale construction.


Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.


Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, cooking different kinds barbecue and snacks, as well as takeaway, will require about 1.1 million rubles, which can be recouped by the middle of the second year of operation.


pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.



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Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for large, and even more so for medium and small businesses. Entrepreneurial people are everywhere - if there is a desire, and you can realize your potential in a small village.

Do not rush to move to megacities - their smaller counterparts also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it

Let's start with the fact that there is no clear definition of a "small" city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, the second one feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million will turn out to be small.

According to official data, only 37 out of 1,100 cities in Russia have a population of over 500,000. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives open their own businesses. But modern technologies allow you to set up a business almost anywhere and control it remotely in the future.

However, opening requires minimum investment, since the cost of rent and the level of wages of workers in the province is an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you lack as an inhabitant of it.

But what if you don't know the locality intimately enough to know about its problems? Any startup starts with an analysis. First you need to study the city and its infrastructure and find out what its inhabitants need.

We have selected several relevant areas that are well established in small towns.

Popular areas of business in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire service, car service, shoe repair.

Whatever area you choose, you need to closely study your potential competitors and, if possible, collect “news from the fields” - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most banal, but at the same time win-win option is a grocery store. AT provincial towns stores do not pamper residents with a variety of assortment, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and footwear, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located at some plant - a city-forming enterprise where most of the population works. Open your production - not a factory, of course, but a small enterprise full cycle. For example, a bakery - in many cities there are problems with quality bread. Take this niche, there will be no end to buyers.

Also, it's cheap here. work force and there will always be employees for a company that assembles shovels, for example, or the production of paving slabs. But then you will have to establish sales in other regions and district centers.

You will not only earn, but also create additional jobs, and in case great success- and a family business that you will pass on to your children.

What kind of business can be opened in a small town - TOP 8 ideas that work

This is only an indicative list, which is not necessarily limited.

flower business

I want to voice an unusual, but interesting option for making money on flowers.

In small towns there are many private houses where industrious women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, engage in the traditional supply of flowers for the holidays and provide services for decorating weddings and other celebrations.

Renting premises

This profitable option is for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rent is very in demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your invested money in case of failure.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people are more likely to turn to Second Hand stores.

Arranging the supply of things is not difficult, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

There are already shops in places with a population of more than 20 thousand people federal networks, which sell modern household appliances - all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. Yes, and already well-worn microwaves and vacuum cleaners also need periodic maintenance. People here are more used to fixing a thing than throwing it away when it breaks. Therefore, the flow of customers to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities private garden people pay from 10 thousand and more, then here be prepared for lower checks. Nevertheless, private gardens are in great demand among the population against the backdrop of a reduction in kindergartens. preschool institutions. Of course, in this case, it is necessary to carefully select staff and control nutrition.

In provincial cities, there is not enough variety of entertainment and educational programs for kids. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there are a huge number of developmental programs that do not require special training - just love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. Yes, and the traditional children's playroom will become a favorite pastime place for mothers and babies.

Furniture repair

The low level of wages does not allow the inhabitants of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend with golden hands in mind, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

It is only necessary to purchase the necessary tools and materials, and send a friend to hauling courses upholstered furniture. This is a very profitable option, despite its apparent simplicity.

hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people's hair grows. But besides this, women love manicure, cosmetology, makeup.

If you have a degree in hairdressing and are leaning towards opening your own office, take courses in makeup or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of customers.

Shops of the "All for 50" format

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is the calculation of the profitability of sales, since the purchase cost of some goods is higher than the selling price.

This is compensated by a large margin on other groups of goods. You can start small by putting cheap and functional products on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a well-planned plan to achieve the goal.

Take advantage of expert knowledge.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following one: will this case be useful and in demand in the location you have chosen?

If yes, then proceed to the study of competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table that will clearly show the pros and cons of your competitors. Do not be too lazy to visit their establishments yourself and personally evaluate the work.

Step 2. We draw up a business plan

In a business plan, you need to take into account all the costs and prescribe all the steps to implement your idea.

First, write down each task in as much detail as possible and the time it takes to complete it:

  • search for suitable premises;
  • selection of employees;
  • search and purchase of equipment;
  • production of a sign;
  • what kind repair work indoors you need to spend;
  • employee training;
  • decor legal entity- for small business enough IP.

Then do the costing.

Here are the main items of expenditure:

  1. Rent.
  2. Internal and external design of the point.
  3. Equipment costs: Don't have to buy if you can rent.
  4. Wage employees.
  5. Advertising costs: outdoor advertising and advertising in in social networks, posting ads, making booklets (optionally depending on the type of your business).

Step 3. Launching the project and looking for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Often start-up entrepreneurs take on the entire burden of tasks in order to reduce costs and fail.

If you don't know how to attract customers to your Vse 50 goods store, then trust in the hands of SMM specialists who will be able to show your store's advertisement to the residents of the town.

How to properly analyze the market and competitors

Competitive analysis provides the basic information for drawing up a business plan based on market needs. A map of the location of competitors will help you choose the best location for your point.

Keep in mind that it is advantageous to be located next to related businesses. So, flower shop it is advisable to place near the confectionery or alcohol store; tire fitting - next to the car service; furniture repair - next to a furniture store.

comparison table Competitors' Market provides comprehensive information about what prices to set and what products or services to add to your assortment in order to outperform competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of outperforming them.

How to grow your business

Competition in the provinces is often small but fierce. How you present yourself to the local community in the first place will play a key role in the future of your business. Therefore, always try to provide the highest quality service.

Large retail chains took an example from the West and were the first in the country to introduce service standards. It takes a long time for these standards to reach the provincial cities, and here people pay more attention to the courtesy of the staff and the quality of service.

Teach your employees to smile and be willing have a good day- and soon you will notice how the number of regular customers has increased.

Conduct regular mystery shopper raids on the most brisk of competitors and apply the information you receive to improve your business.


You should not spread rumors like “one client told me that he bought an expired product from Vasily the other day,” if you can’t back them up with anything. Word of mouth in the villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in an environment of limited competition. Since there are not so many clients, try to look for an individual approach to each. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town

And a few other key success factors.

Memorize them and don't forget to put them into practice.

Availability of goods

Keeping in mind the level of wages and the purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small towns, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with competitors and changes in their work. Any mistake by a competing firm is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial settlement, so be prepared for close attention from the residents.

During this period, everything must be perfect - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the favor of buyers at this stage, then the flow of regular customers is guaranteed to you.

A few more video ideas:

Conclusion

It is not necessary to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

(2 ratings, average: 5,00 out of 5)

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small village or town and have a commercial background?

At the same time, you think what to discover in a small town?

Then this article is written for you.

Of course, there will be fewer potential buyers, but the cost of opening the project will also decrease (compared to the metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement in which 50,000-100,000 people live.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that it is more profitable to open a business in such towns than in megacities.

What to open in a small town: we take into account the pros and cons

Let's look at the advantages and disadvantages of starting a business in a small town:

prosMinuses
Less investment than in a metropolis: lower rental costs, advertising costs.Low purchasing power, this reduces profits.
Lower wages for employees.It is difficult to find qualified specialists.
Word of mouth will reduce advertising costs.Word of mouth can quickly and ruin a reputation when "punctured". Also, a negative personal reputation can affect the business.
Cheap local raw materials.Expensive imported raw materials.
The competition is lower: it is easier to open something that is not yet in the locality.Higher competition for the main, traditional groups of goods.
With low competition, the demand for goods and services is higher.Fewer buyers means less profit.
Starting a business has fewer hurdles than in a metropolitan area. There are benefit programs.A narrower choice of ideas for business due to the conservatism of tastes. It is better to refuse exotic ideas.

Let's analyze the table and try to decide on the choice of case:

    Are there not many entrepreneurs in the city who sell basic consumer goods (food, clothes, shoes)?

    Choose this line of business.

    Under the main goods should be understood products that are indispensable in everyday life.

    There is always a demand for it.

    To occupy this niche is to ensure success for yourself.

    Let's say the niche of traditional goods and services is relatively occupied.

    Then you need to determine what is in demand, but what competitors do not yet have.

    You can offer these products to fellow countrymen, along the way expanding the range of consumer goods.

    The highest profit can be made by organizing a small factory or production using local raw materials.

    But it is worth immediately considering one very important point, characteristic of .

    The main end consumer is not the inhabitants of the city.

    Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery by region.

    This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town


You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe one of these business options will appeal to you, and will fit the area.

Own business in food and agriculture

"A person who is lucky is a person who has done what others were only about to do."
Jules Renard

Therefore, the sale of food products is an eternal business.

If you are near a major city, you can arrange deliveries there.

Sell ​​surplus products in your village.

What business can you do?

    Harvest pickles, marinades, canned vegetables, fruits and berries.

    They are sold to factories, cafes, restaurants.

  • Engage in milk processing (cottage cheese, cheese, cream are in demand).
  • Open a small cheese making shop.

    Business in a small town can be easily positioned as an eco-farm.

    And this topic is now popular.

    Semi-finished products are also in demand today due to the total employment of people in large cities.

    Good quality minced meat, dumplings, chebureks, pancakes, dumplings, meatballs, meatballs, meatballs, dough is the key to your income.

    Start baking bread and baked goods.

    The service will definitely be in demand.

    Grandmothers are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

    A young mother often has no one to entrust to look after the child.

    Service station with driving school services.

    This undertaking can be combined with an auto parts store, car resale services.

    Photo salon.

    Business can be combined with the organization of registration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

    Studio of sewing and repair of clothes.

    Additionally, you can open the holding of paid training courses.

    Shoe workshop.


    An institution that in times of total price increases is only becoming more popular.

    Business can be combined with tailoring shoes.

    Creative activities for children.

    Fitness, yoga for kids, foreign languages, drawing.

    "Green tourism".

    If a small town is located in a picturesque place.

    Internet cafe.

    With the services of a photocopier, printouts of photographs and texts.

    Additionally, you can open a training on using a PC.

    Repair service household appliances and appliances.

    Like a shoe shop, a business is sure to be in demand.

    Workshop for upholstery, repair and manufacture of furniture.

    Household service.

    An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a tap, an electrical outlet.

    The demand will be not only from single women, but also from pensioners, busy young people.

    Bookkeeping.

    This business can be done without any initial investment.

    It is only important to have sufficient qualifications.

    Vet clinic.

    It also requires a specialized education.

    A big plus if customers will be able to contact around the clock.

    Indeed, in small towns, few people have such a competitive advantage.

What kind of business to open in a small town in the field of trade?

Trading is a simple and sought-after line of business.

Often in small towns and villages, different segments of goods are presented in one store at the same time.

In this business niche you can open:

    Flower shop.

    In addition to the design of bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

    The organization of banquets and celebrations can be combined with the services of a toastmaster.

    Score baby food and goods.

    In especially small towns, it is better to present this product segment in a regular store.

    Classic store (food or clothing, ).

    Online store.

    You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another location to pick them up.

Your own handicraft business

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur shipping costs.

If you have no idea what to do, take a look at these ideas:

    Vine weaving.

    There is a prospect of expansion to the production of furniture.

    Demand, however, cannot be called high.

    Pottery.

    You can present products not only at exhibitions and public events, but also in online stores.

    Blacksmith craft.

    A promising business that can be combined with welding work.

    On the this moment voluminous scarves - snoods are in trend.

    They are easy to manufacture, and the demand for the product is high.

    Making soap, candles.


    It has become especially popular in recent years.

    It implies the manufacture of original blankets, pillows, bags, patchwork panels.

    Making jewelry and bijouterie.

    They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, traditional set jewelry made of beads and stones.

    Leather production.

    Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

    Finding outlets is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary


Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's consider visually how to open your own business on the example of an apiary (for central Russia and to the south).

For starters, you can purchase 10 hives and work without helpers.

Such an apiary will allow you to get acquainted with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only an additional income.

An apiary of 20-30 beehives is the minimum amount for self-employment status.

Such an enterprise can become the main source of your income.

Typically, this is a family affair.

Apiary staff

You can talk about, from 50-100 hives.

Such a business cannot be opened without additional labor.

You will need at least 2 people for every 20-30 hives in honey harvest season to look after them.

You need to organize shifts.

What tools will the business need?

  • overalls (gloves, suit, mask with mesh);
  • frames, wire;
  • foundation;
  • beekeeping chisel;
  • apiary knife;
  • smoker;
  • fork;
  • drinkers, mother liquors;
  • preparations for the treatment of bees;
  • honey extractor;
  • wax melter;
  • hives.

From the second season, the apiary is able to bring on average from 20% to 150% of net profit.

It should be noted that beekeepers earn not only on honey.

Wax, pollen, propolis, royal jelly, zabrus, perga, wax are in demand.

You can also sell young families of bees - branches.

The list of 40 ideas provided is far from complete.

However, it can help guide how to open a business in a small town, and is it even worth it to get down to business.

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Of course, determining the direction of the project will depend on how profitable this activity will be.

In this article, you will see some tips and tricks for starting a business in a small town. But first I recommend you to look very interesting video from Vladimir Dovgan:

Vladimir in this video talks about how you can start your business of a complete ZERO. In addition, Dovgan tells a very "motivating" story, if I may say so. In general, watch, ask questions and learn.

Advantages and disadvantages of business in a small city

What are the features of doing business in a small town?

  • It goes without saying that there will be fewer customers in such a city than in a metropolis, but on the other hand, open own business it will be cheaper.
  • There may be a problem in recruiting workers, since there may not be highly qualified workers in a small town. Since the city is small, competition increases due to the large number of people who want to open their own business. And, of course, everyone wants to get a decent specialist. So for quality staff will have to fight. But, of course, you can choose an activity in which there will be no competitors.
  • A very big advantage of a business in a small town is the cheaper rental of premises. Thanks to this, the dream of creating a profitable business becomes even more feasible.
  • When thinking about what kind of business to open, it is better to remember that it will not work to adopt the idea and strategy of another enterprise. It will be necessary to create something truly unique.
  • In a small town, any institution that provides quality services instantly becomes popular. This is due to the fact that, as a rule, almost everyone knows each other and the rumor spreads instantly.

How to choose a business activity in a small settlement?

What is the most profitable business in a small town? When opening a business in a small town, you must definitely remember that you will have to work not in a metropolis, but in a small town.

Assuming that the number of customers will be limited due to the population, then we can confidently say that it would be a good idea to open your business on the Internet.

This is quite easy to do. You just need to register a company and recruit workers.

But, if the idea of ​​working on the Internet does not suit you and you want to open a business in real conditions, then you need to think: what is missing in this small town for you? Are there many companies in this city with this specificity? What kind of business to open now, so that it is the most relevant and profitable? In each city, the answers can be completely different, so something specific to advise in this situation will not work.

By the way, here is an interesting video about how the guys opened an organization for the supply of environmentally friendly (natural) products:

This video clip briefly reflects the essence of the work of organizations. At the same time, as is clear from the interview, rather considerable investments were made by shareholders. But the result is great! A margin of about 100% and a profit of several million per month speak for themselves.

What not to do

You should never open a business if the subject of its activities is alien, if its specifics are far from the interests of the founder. Such a thing will never succeed. You can't go far on sheer enthusiasm.

What types of business are in demand in any place and at any time

There are some types of products that a person will need always and everywhere. These activities include providing the population with food. You can open such a business, regardless of the city in which it will be conducted.

Products are the most important and indispensable part of every person's life!

Products are something without which no person can exist normally. Therefore, a grocery store is almost always a profitable business. True, it is worth considering that if there is a store nearby that provides residents with quality products at cheap prices, then the chances of making a good profit are significantly reduced.

What kind of business to open then? There is another option

You can focus on the preferences of people living in this city. What is the most favorite product of city dwellers? Confectionery? Then you can think about opening a store that will sell only one specific type of product, for example, pastries. It is unlikely that someone has already opened the same store, working on a narrow specificity, in this city, which means that there will be much less problems with competition.

What else can you open a business related to products?

In any, even the smallest settlement, a cafe or restaurant will be in demand.

Providing services to residents of the city

Usually in small towns there is a problem with the number of kindergartens. They are constantly in short supply, and queues for existing kindergartens line up for several years ahead.

If the founder has a love for children and a suitable education, then you can open your own kindergarten.

Beyond Kindergarten profitable business may be the discovery of dry cleaning. Today, many housewives want to use the services of dry cleaning to get clothes processed by professional equipment. In addition, some materials will be problematic to wash in the washing machine. Some items of clothing are simply impossible to return to their original appearance without resorting to the services of specialists.

Beauty has always been, is and will be a sought-after commodity.

What girl now does not want to be the most beautiful and unforgettable? Almost all the fair sex experiment with a variety of diets and other beauty secrets, but each of them understands that hair styling or a mask made by professionals will have a much greater effect than the same manipulations done at home.

A beauty salon is always a profitable business. A beauty salon will never cease to be in demand, and now not only girls, but also young people use the services of qualified specialists.

If the education does not meet the specifics, then you can take courses

Also in every locality there will always be people who want to keep themselves in excellent physical shape. Therefore, a reasonable idea would be to open your own fitness club. Moreover, such a business project is likely to attract the attention of regional authorities, as sports are actively promoted in our country, which can save many young people from bad habits (smoking, alcoholism, etc.)

What else can you open a business?

A flower or houseplant shop will always be in demand. Flowers are needed in many situations: on a date, on all kinds of holidays, the number of which rolls over. A beautiful bouquet attracts many people, especially since the tradition of giving flowers in our country is very strongly observed.

To increase the efficiency of the project, you can make bouquets and offer advice to buyers.

Holidays, by the way, will also never cease to exist in any city. Therefore, a profitable business would be opening a gift shop or a holiday organization agency.

Whatever business is opened, it is necessary to fulfill the main criterion for its success: to provide only high-quality products. And do not forget to always make a competent business plan before investing.

In a small town, you can organize a profitable business no worse than in a big one. Many people think that it cannot be profitable in a small town. Everyone who thinks so, immediately sets themselves up for failure and does not consider the positive aspects of this issue.

Differences between small towns and big ones

There are many advantages to living in small towns. Here is some of them.

  • There life flows slowly and measuredly. The population is more intelligent in the choice of goods and services.
  • People here are more conservative in their views and not so influenced by fashion. They prefer to spend more time looking for the product they need at affordable prices.
  • Everything is nearby, objects are close to each other.
  • Much better environment.
  • Residents of tiny towns are less prone to stressful situations.
  • The population does not spend money on travel in public transport, and this significantly saves money.
  • The small towns have almost everything the same as the big ones. If there is a need to go to a large city, you can go there by private car or public transport.
  • There is a big difference between mentality and lifestyle.
  • The population of small towns has its own established system of values, which determines their way of life.
  • In small towns, the risk of crisis and globalization is reduced.
  • The degree of protection against the risk of ruin due to a decrease in demand is slightly higher than in a large city.

Small town business ideas

Residents of such settlements should not rush to choose the specifics of their future business. It is necessary to carefully weigh all the pros and cons and only then make the only right decision. Only in this case, the work will bring you a good profit. The sales ceiling in small towns may be limited by population size and purchasing power.

From the very beginning, you must "soberly" assess the market of your locality. Find out what services or goods residents want, what they need and what they expect. Clarify the number of your future competitors, their strengths and weaknesses.

It would be great to start your own business according to the system franchising. There are hundreds, if not thousands, of titles. In this case, the entrepreneur can count on a loan and on the comprehensive assistance of the franchisee. This can be a good help to unwind. work under famous brand much easier.

For the little ones, organize a Leisure and Development Center, where they will learn and explore the world.

A demanded business in a small town is a private one with a set of the following services: haircut, hair coloring, hairstyles for the holiday, manicure, pedicure. This type business will never fail. Women always strive to be beautiful and attractive.

Cargo transportation and taxi services. In small towns, people also sometimes prefer public transport Taxi. Recruit a few drivers with personal vehicles, and things will go according to the knurled pattern. Due to this direction, business in the winter in a small town will become even more popular.

and selling them in big cities. To do this, you need to have a small plot of land and the desire to work on it. The population of megacities buys such products with pleasure.

Massage at the client's home. Many retirees or people with disabilities cannot afford to get to the clinic and sit in long lines there. A few experienced masseuses - and your business will flourish.

With a small room at your disposal, you can open studio tailoring, bed linen or repair of leather goods, umbrellas or making keys.

A new, popular type of service not only in big cities, but also in small ones - the provision of assistance with garbage disposal, old furniture and household appliances for recycling. In small towns, the problem with the disposal of household appliances is even more acute, since in megacities this issue is solved better.

Given the unique location of your town, you can start manufacturing jewelry, which would be ideally suited to the original culture of the city.

Even in tiny towns there are people who will not spare money for cleaning clothes, since not everything can be washed or cleaned at home. And you can provide this service population.

The opening of a small branded sweets shop, which will have several tables for tasting your products. A cup of tea or coffee will attract those who want to enjoy delicious products to the establishment.

Gift and card shop. If you really try hard, you can make an original boutique with beautifully designed gift sets and postcards with the appropriate theme. AT this business must be taken into account next feature: Customers should be treated with respect and warmth. Need don't just sellgifts, but also to be able to offer a product that corresponds to this particular case. Calculate how much customers can leave in your store, and based on this, form a pricing policy.

mini bakery. This type of business will ensure your town is always fresh. bakery products. The bread that is brought from big city not always soft. You can bake not only bread, but also: straws, buns with various fillings, and so on. Such a business has much more opportunities to flourish in small towns than in metropolitan areas.

In the conditions of life in a small town, there is an urgent need to open a business related to modern technologies : repair mobile phones, sale and installation of satellite dishes and other related products.

Opening a private dental clinic . The population of our cities, both large and small, cannot boast of the good condition of their teeth. Therefore, treatment, removal, prosthetics may be exactly the type of activity where you can earn a lot of money.

Private driving school. You will be able to provide driving instruction services. In small towns, a car has long ceased to be a luxury and almost every family has a car.

Service " Husband for an hour". Having a few men on staff who know how to do everything around the house, you can organize a good business. This includes minor repairs, connection and repair of equipment.

Private kindergarten or babysitting service. In small cities, the problem with is no less acute than in large ones. Sometimes parents have nowhere to put their children, especially during school holidays. In small towns, everyone knows each other, and finding good teachers or nannies is not difficult. It will be difficult for you to make a mistake in the staff and its labor qualities.

Repair shop and car maintenance, . To do this, you do not need a very large room. Enough to equip it necessary equipment. A few competent car mechanics will be able to attract many customers to the workshop. Believe me, there are not many good specialists to whom people can entrust their car. You can open nearby.

If you live near a village, you can arrange ethnotourism. Inhabitants big cities will be happy to visit you. Many people want to take a break from the hustle and bustle of the metropolis and feel the village spirit for a few days, dig in the ground, take care of their pets.

A great way to earn capital can be opening sports or gym . Young people in small towns have long understood the benefits healthy lifestyle life.

Opening computer store or a mobile phone store. Innovative technologies are not alien to residents far from large cities.

Workshop on furniture manufacturing and repair. Surely in your city there are several skilled craftsmen who have golden hands. Offer them cooperation with you, together you can achieve good success.

Can become profitable and hotel business . If you have a room that can be converted into a small hotel, motel or - this will be a good option. Rooms can also be rented by the day. With the right organization of labor and advertising, success will not be long in coming.

For residents of small towns, one of the best options may be Internet business. In this case, there will be no restrictions and barriers. No one will "put a spoke in the wheel" for you, you will depend only on yourself.

The Bureau ritual services is also a profitable business in small towns. Unfortunately, people die everywhere, regardless of where they live. The moment comes, and we are faced with the problem of burying loved ones. List of services that you can offer clients:

  • hearse services (mortuary - house - cemetery),
  • hand digging a hole
  • delivery of all necessary attributes,
  • coffin making,
  • provision of porters for burial,
  • making crosses and tombstones,
  • delivery of musicians or priests to the burial,
  • providing the necessary transport,
  • assistance in organizing a funeral dinner.

Is it profitable to open a business in a small town?

Whether or not a certain type of activity in a particular city is profitable or not depends on many components.
Before starting work, you need to study the consumer market of your locality well, evaluate possible competition. Then you need to select competent personnel whom you can trust. It will be necessary to take a responsible attitude to the suppliers of products (if required by the specifics of the work). It will not be profitable for you to attract suppliers from big cities - look for them in nearby settlements.

How soon the investment can pay off will depend on certain conditions. Residents of small towns do not have much money, so you should not count on quick profits. It may take several years before the business pays off. Much will depend on the demand for the type of service that you offer to the citizens.

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