How to start your business from scratch. How to start your own business from scratch

Starting a business from scratch is not as difficult as it seems. After all, there is a very clear and well-thought-out scheme, supplemented by instructions from professionals. And if you follow it, slightly adjusting to fit your realities, you can achieve success.

Statistics show that 99% of those who want to start their own business never start it. And there are quite a few reasons for this - starting from banal laziness, ending with the inability to navigate the situation.

How to start a business from scratch

The first question that needs to be solved when planning to open your own business is where to get the money for it. Experts offer a whole list of where you can get finance to develop your own business. It includes:
- own funds (this option is possible if you have start-up capital: savings, sold real estate, etc.);
- a bank loan or leasing (borrowed funds today are provided at reduced rates);
- attracting investors or partners (it is not uncommon for a company of friends or relatives to open one business);
- loan from friends or relatives;
- receiving grants and subsidies from the state (valid in most cases for social species business).

It is difficult to do without money at all, but the advantage of a small business is that it does not require such investments, as it could be with a factory or other large enterprise.

To save money, at first you can do without a chic office, a leather chair and a secretary. Moreover, you can also perform some of the functions yourself. At the same time, when collecting money, remember that the main idea should not be where to get money for opening, but how you can implement your business more efficiently.

Next, you need to decide on your knowledge and experience in the field of the opened business. That is, you must be well versed in the topic of your business, otherwise you will have to hire a lot of additional employees, which at first will entail costs. There is also a problem of a psychological nature - it is difficult for someone who has worked for someone for a long time to adjust to the fact that now he himself has become the owner of the business. In this case, it is easier to adapt to those who already had at least a little entrepreneurial experience.

Open own business and such personal qualities as faith in your own strength, perseverance, and work will help you develop it.

Business types

To open your own business, you need to decide on the options. Today you can choose:
- start a business from scratch, developing your business idea;
- buy ready business;
- buy a franchise;
- network marketing.

Business from scratch involves the existence of its own business project. It can be compiled independently by analyzing the facts, using statistics, etc. Alternatively, you can involve experts in the preparation of a business plan. A business plan must have a highlight that will distinguish your project from other similar ones and make it unique. You also need to explain what the value of your proposal is, how it will be better than others.

Today, ready-made businesses are often sold. Buying one is not so difficult, the main thing is that there is enough money. It remains only to actively engage in the development of the project, which will already have all the necessary base.

Direct marketing can also be quite lucrative. If you have certain character traits, the case may burn out.

To start your own business, you will need a lot of strength and patience. The main thing is not to give up in difficult moments, which are sure to be. And everything will work out.

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You will need

• - A computer
• - Internet

Instruction

Start by looking for employees. No matter in what area you decide - it will be much easier for you with the help of hired workers. They can perform a variety of duties - from performers to searchers. The main thing is that they have diligence and are willing to work for a percentage upon the fact of the transaction.

Create a website and a group on a social network dedicated to your business. It is necessary to refer to the site, and the site to the group - despite the growing functionality, all the features of the site are impossible in the group, and the greatest trust among customers will be enjoyed by an open discussion in the group due to the openness of information.

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Useful advice

Be as restrained and courteous as possible in open discussions, do not allow open confrontation.

The idea of ​​start-up entrepreneurs about business without costs is akin to the desire of scientists to invent a perpetual motion machine. However, it is hardly worth saying that this is impossible. At the very least, there are still several options to create a business without much investment.

Instruction

To the delight of many, the current level of development of the Runet and its penetration into the masses make it possible to create a virtual business from scratch on the network. However, the first thing that should be taken as an objective reality is that it is impossible to create anything absolutely without expenses. Be prepared for the fact that the costs, at least minimal, you still need. For example, to create a website or officially register as an individual entrepreneur.

To start an online business, start by diving into freelance work. Freelancing usually starts and is a hobby that brings in little money. At successful work over time, income from hobbies begins to compete with average salary in the region. At this point, the freelancer registers as an entrepreneur. Thus, the hobby becomes a profitable business. Obviously, not all services can be provided remotely. To see if you can apply your skills online, visit the major freelance exchanges. Assess which areas of freelance work generally exist, and which of them are most in demand.

Try to create and sell training courses, electronic books, in a word, information products via the Internet. You don't need to spend a lot of money to create a book or a course. Usually quite enough skills and knowledge of computer skills. And, of course, it is necessary to understand the topic on which the material is created, on professional level. For sale own product you will need to create at least a separate website.

Participate in affiliate programs of other authors. Earnings on affiliate programs assumes that you will sell other people's information products. Your income will consist of affiliate commission.

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Useful advice

According to the Public Opinion Foundation, 50 million Russians (43% of the country's population) are users of the global network, of which 36 million (31%) go online every day.

With age, more and more young people become disillusioned with working for their uncle and begin to think about starting their own business. And then someone is lucky - someone is lucky from the very first steps, someone is helped by experienced relatives, and someone is forced to comprehend the science of doing business through their own trial and error. To prevent mistakes from being so bitter, try to start your own business without material costs. Believe me, this is possible.

Instruction

Try your hand at internet business. Become an intermediary between the buyer and the seller. There are a huge number of both in the global network, but, paradoxically, they do not always intersect.

Another option for doing business on the Internet is to find remote work payment that suits you. Agree to it, but don't do it yourself. Offline (or even online) you can easily find a person who will do everything for you, but for less reward. By the way, there can be several such works, and, having hurried a couple of times in time, you will always have a stable capital.

If you have something to sell (you have already chosen a line of business), but there is neither your own platform nor money for promotion, try to sell your product through social networks and forums. If your offer is interesting, there will always be a buyer.

If the Internet is not your field of activity, you can try several combinations in real life. Come up with your business idea and prepare a plan to implement it. With these materials, look like established businessmen and invite them to act as investors. If such a tandem develops, you will become the ideological leader of the project, and partners will allocate and control financial flows.

Today, many companies that have, are interested in a network of dealers. Become one of them - as a rule, such companies provide their new partner with assistance in the design of the store, supply goods. You only need to conclude a cooperation agreement on certain conditions (we are talking about percentages of transactions) and start selling their products.

For any entrepreneurial undertaking, cash investments are needed, and this fact is difficult to dispute. But what to do when there are absolutely no funds to start? There are several solutions to this problem.

You will need

• - a computer;
• - the Internet;
• - business plan;
• - the documents;
• - the passport.

Instruction

Determine the area in which you would like to work. If you do not have a lot of entrepreneurial experience, then you are better off starting with a small business, such as shoe repair, watch repair. If you are not attracted to business in real life, then consider creating commercial sites, services or products on the Internet. Of course, in addition to capital, you will need to spend time learning how to run any business.

Find private investors to realize your idea. Once you have developed an idea, start offering it on a special forum where people interested in business development gather. You need to not only know what you want to do, but also how to get it. Make a list of benefits for a private investor and show him the potential profit in numbers. People with this mindset want to see exactly the income they will receive by investing in your project.

Consider receiving grants for business development from the government of the Russian Federation. This method is a little more complicated, since you will need to write down your business plan in great detail. Remember that such grants are not given to every entrepreneur. Your idea should be unique and practical.

Take express loans provided by private organizations or individuals. Again, you need to document what you are going to borrow money for. You will need to fill out a receipt for the provision of funds. It will indicate the deadline by which you must repay the debt.

Place your affiliate links on all Internet resources that you can find: websites, blogs, forums, social networks and thematic mailing lists. Potential clients will follow your links, purchase goods, and you will receive commissions for your work. Subsequently, as soon as you accumulate funds, you can use them to develop your Internet project or other business idea.

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Sources:

• Investors Club

Not everyone likes to wake up every day at 6 in the morning, go to an unloved job, communicate with annoying colleagues and curry favor with their superiors. These unpleasant things can be avoided if you find a suitable way to earn money at home. Working from home, you can not only stay in your cozy slippers, but also spend more time with your loved ones, pay attention to your pets, and plan your day in a way that is convenient for you.

And the effort put into it.

2. Are you a fan of Russian classical literature? Are your bookshelves constantly replenished, and do you save a library card more than a subway pass? Most likely, you are not only a bookworm, but also a great wordsmith. You can safely start working as a copywriter. Writing articles to order is not only quite profitable, but also interesting activity.

3. If you have a permanent Internet connection and a headset for your computer, the vacancy of a home call center operator is open for you! Responsibilities include taking calls and informing customers about the company's services. Most often, the employer offers a free schedule, hourly pay, distance learning. Payment is made by card or e-wallet.

4. Many mothers try to teach their children a foreign language with early years. Fluent in a foreign language and a couple of books on educational methods, you can teach your kids the basics of English, German, Portuguese and any other language. Needed: love for children, patience and teaching talent.

First, find yourself a receiver. Surely you have a reliable person who can be trusted and entrusted with important matters. Make an action plan for him, and write down his responsibilities, also describe possible ways to solve problems and force majeure. Start assigning important tasks a few weeks before the vacation, so your deputy will gradually get used to his duties.

A week before the holiday, let all important clients, colleagues, friends, those who usually call and write to you, know that you will not be able to promptly answer them within a certain time. If they have issues requiring your attention, then ask them to resolve before your vacation.

During your vacation, set aside time for important things. It is clear that it will not be possible to leave all the cases, so you will have to find time to solve them. For example, set aside one or two hours a day to deal with such matters. Instruct your deputy to answer calls, read emails, and only call you in an emergency.

Come back from vacation one day early and don't tell anyone about your arrival. Usually the first day after a vacation is usually difficult. Therefore, you need to prepare yourself for working days. Read the letters, find out what happened during your absence. This will allow you to smoothly adjust to the operating mode.

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Complete step by step guide and a practical algorithm for opening your own business: from idea to launch, thoroughly and seriously

"How to open your business from scratch?" - hundreds of thousands of people ask themselves this question every month - a proven fact. And that's just on the Internet. To make it completely true, I will say that similar requests are also taken into account: how to start a business from scratch, how to start a business from scratch, how to start a small business, how to start a small business, what kind of business is profitable to open from scratch etc. But from this the essence does not change in any way, you must admit - all the same, everyone is interested in one thing: how to open your own business?

The fact that many are interested in how to start a business from scratch is good. The trouble is that 99% of those who want to open their own business will never do it. They want their own business, but never start it. But what about this 1% who still managed to start their business from scratch? What do they do in order to still open their business from scratch?

So, let's go in order about all the main issues that concern all those who want to start their own business from scratch.

Where to get money for a business from scratch? The main concern, of course, is money :-). You know, it would be easiest to simply list the main ways to get money to start your own business. For clarity, we will list them, but still further we will discuss another point of view.

Here they are:

• Own funds;
• Bank loan and / or leasing;
• Attracting investors and/or partners;
• Borrow from relatives and friends;
• Get grants and government subsidies;
• Sell ​​something;
• Earn.

You can, of course, consider other options such as robbing a bank (I don’t recommend :-)), or begging in the subway (all the more I don’t recommend it, the competition is super high there :-)). A joke is a joke, but business is not a joke. There are ways to get money, but so far this is not the main thing. The main thing is to think! Think out!

Is it possible to start a business from scratch, without money? Do you really need money? Is this not an excuse - it seems that I want to open my own business, but there is no money. I will not say that any business can be opened without investments.

No, you can't, of course. But a lot of money will be required if you are going to open a plant. Or an expensive restaurant on the Arbat or Nevsky. A SMALL business can be started with little or no investment. In fact, there are many areas where you can really start your business from scratch. From real zero. Of course, I do not take into account the costs of registering a company and other procedural points. Of course, you can't do without them. Although…:-).

You don't need a cool office, a leather armchair, super new equipment and a secretary model. Sometimes such thoughts even interfere, and very strongly. My neighbor Vanya is a super car repairman. He wants to open his workshop, but he lacks $50,000 for new advanced equipment.

“Wan,” I tell him, “why don’t you start small. Buy for a couple of thousand the most necessary, and then slowly. You will have clients, you are a good master.
- No, what are you! - answers. - If you open a business, then only this way, with your own equipment.
His own, and dear ... For ten years now, and he is still working for his uncle ...

Yes, with money it's faster, sometimes easier. Again, sometimes in some businesses. That is, it is not always easier with money, if someone does not understand. Like this. Why? Yes, because when you invest money, sometimes your brain slows down. Because you are afraid, because you are waiting, because there is something to lose. And if you have invested ten thousand, you feel freer, you take more risks, you make other decisions. Indeed, at the beginning of a small business, the main thing is how you will implement your business idea. Not the amount of money invested. And what and how you will do. Money alone will not do anything, only you. With or without their help, it depends on how it is easier for you to work. And if you are ready to plow, then you can definitely open a business from scratch.

Once again, when you are just starting a business from scratch, it is not “where to get the money to open your business” that is of paramount importance, but “how to implement this business.” And money helps someone, hinders someone. I'm serious. I will clearly show this with two almost mathematical formulas:

Large investment + poor implementation = 0 (and literally ZERO)
Small investments + competent implementation + hard work= SUCCESS

There are times when having money will definitely help. For example, you can independently or, and spend a week, or you can for fixed amount entrust this to specialized offices, and most do something more useful for your business. Or you can open your own business and immediately hire a secretary and a courier, or you can answer calls and deliver orders yourself (at first). And these are banal, but illustrative examples - you can do this and that. That is, when you start a business from scratch, you can spend either time or money. And so it is in many matters. The main thing is to find a balance.

You can open your own business from scratch, without money. Yes, without money at all (I said that I don’t take into account state duties and so on). Of course, you will have to work a lot yourself, but you cannot start a business without investments. Or you can start a business with a small investment. For clarity - small investment, it's not 300 rubles. And not 3000. But I am sure that with $1000 it is quite possible to start your own business. And it's a small investment.

I say this for a reason– I started my first business with $1000. What happens next is up to you how you manage your business. If there is no experience - yes, it will be difficult. I myself had no experience - I did not succeed much. But he didn't go broke, by the way. The business was sold and is still in business. Most importantly, I studied. And you learn - after all, there is no other way to learn, the only way.

So, I hope you figured out where to get money to open your own business. Or rather, where to get them is immediately clear (we listed several ways above) - it was necessary to understand that you can open your own business from scratch, without money. There are many businesses that you can start from scratch even sitting at a laptop. Well, how are you now :-). Just find your...

What do you need to know and what qualities and experience to possess? Rather, you don't need to know anything. So that the answer is not so harsh, I will try to justify my opinion. At the same time, I will make a reservation - we are talking about those who have never been involved in their own business.

Accordingly, there is no experience of opening and running a business. And the experience of working as an employee can be different. Certain knowledge and skills, of course, can come in handy.

But you know what's the point? How more experience in certain area, which means that the longer they worked for someone. And then it is more difficult to rebuild, to become an entrepreneur. I really hope I don't offend anyone, but that's the way it is. This is human nature, the brain is already used to thinking in certain categories. And all of a sudden it needs to be different. And with age, it becomes more and more difficult to make drastic decisions. I'm not saying that all of the above is 100% true - of course there are and will be exceptions - but the trend exists.

Another thing is if you once had entrepreneurial experience. Even if indirect. What an entrepreneur needs to do is not taught anywhere. This is life teaches. Experience, and entrepreneurial. So, don't worry if you don't know anything about how to open and run a business. Who knew before they started? Nobody! And you will learn - just start!

At the expense of personal qualities - faith, perseverance and work. I understand how trite this sounds and how many times you've heard it. Well, yes, here's another one, you probably thought. Believe - and everything will come true. Nothing like this. Well, look. Believe, and everything will come true - this is nonsense of course. Philosophy. Faith alone will not help you start your own business from scratch. But understand - without the greatest work you will not succeed. It will definitely work. And more. And stubbornly. And again, and again. And if you do not believe in what you are doing, in what you are doing it for, then you will not work hard. It doesn't work once and quit. And not everything will turn out the first time, of course. That's why faith is needed. Everything is logical actually. There is no philosophy here.

If you want, I can call it differently - you need to understand that what you are doing is really feasible. If you yourself doubt, then you will not have enough energy and motivation to work. And if you do not work, there is nothing to hope for, I say again. To work, moreover, more on business than in it. We'll talk about this later.

Now you understand why it is so important to believe in order to open your business from scratch and yourself?

You don't have to have special knowledge to start your own business. You still get the knowledge of an entrepreneur, only doing business. Certain skills can help, yes. For example, communication or sales skills. But it is quite possible to do without them. V-p-o-l-n-e! They are not decisive in the career of an entrepreneur, understand. Bill Gates, for example, is not a model for either. The determining factor is your desire to work, to do it. About what moment I consider the most important business factor, and not only to open your business from scratch, but also to successfully run it, I wrote a separate article.

Options for starting your own business“I want to start my own business – what should I do?”

There are several options here:

1. Start your business from scratch, i.e. implement your own business idea;
2. Buy a ready-made business (if you have finances, of course);
3. Buy a franchise (the issue of money is also important);
4. Do business in network marketing(this is bad for us, otherwise it is a normal working business).

Each of the above options has its own advantages, and we probably won’t dwell on each of them here. Let us consider in more detail only the first option, i.e. "start your business from scratch".

Where to begin? Let's figure out how and where to start your business from scratch. And what are the important factors that influence success in this difficult but interesting process?

5.1

Business idea: Business starts with a business idea. more details can be found in the relevant section.

Here we will focus on the most important thing in this matter - what is an idea for a business in fact. A business idea is not necessarily a fundamental innovation or advanced technology. A business idea is your own way and implementation plan, even if it is a long time ago. existing business. For example, trade in products or furniture.

You know, businesses that offer a fundamentally new product on the market go bankrupt the most. Only we rarely hear about it. But food is sold on every corner. Cafe as well. Plastic windows offer almost everything. Well, they still work, for some reason. But not all, of course, there are those who turn off the business. But, believe me, businesses are closed not at all because of competition, but because of a mistake in doing business.

Your business idea is your highlight- a little trick, a novelty, or something that will give a little more perspective to your business. Look what Oleg Tinkov did - I hope you all know him, he is a successful entrepreneur. It would seem, somewhere, where, but in the market of finance, loans and banks - there is already a sick competition. But, they offered loans and bank cards, without leaving home. Fill out the form, and we will do everything ourselves - they say. So what? They work very successfully. Here is their highlight - cards and loans at home. Business something ancient, right? Nothing new was invented.

5.3

Goal (and plan): And finally, there must be a goal if you are going to start your business from scratch. I'm not from the point of view that you need to clearly define goals, then write a plan and tasks, the implementation of which will lead to the achievement of the goal. All this is not bad. But I'm in a different way.

The goal is needed not so that there is something to fill in and draw, but to make it easier for you to make the right decisions. That's all.

If you have a clearly defined goal, you will subordinate all decisions to it, respectively, and will move towards it. If your goal is some kind of vague concept (or not concept) of success, then every time you will be guided by something else, and you will spin like a squirrel in a wheel. So, the goal and plan should be - even if not on paper (although this is better from a purely practical point of view), but in the head - but clear, specific. This is important so that you can see better what has already been done and what remains to be done. Success requires a goal, you need an understanding of what you are doing, how you do it (or are going to do it) and why.

Business idea or project mission Every business starts with a business idea.

6.1

How to choose a business idea In this part, we will consider the principles and methods of generating ideas for small businesses, i.e., we will try to answer the questions: where do small business ideas come from? What are the main criteria that a small business idea should satisfy? How to test a small business idea for relevance?

6.1.1.

Choose a business idea through 50 questions I bring to your attention 50 questions, the answers to which will help you to choose the right business that is truly right for you. Try to answer sincerely. You can only deceive yourself.

6.1.2.

Choose a business idea - 6 tips A good business idea requires creativity and creativity. But creativity is not always and not for everyone is at the proper level. Here are some tips on how to stimulate creativity to generate creative business ideas.

6.1.3.

5 steps to a business idea Another way to find a working business idea based on 5 postulates.

To study the demand for a product or service In this material, we will talk about the study of demand and the assessment of the demand for your product (goods and / or services). When, to whom and with what tools and methods to study demand.

We all know that in the capitalist world it is impossible to live without money. To be more precise, without a certain amount of them, which will be sufficient to satisfy at least the basic needs of a person in food, food and a roof over their heads. For me, this is a very simple and rather cynical fact that should be taken for granted, since this is how the world works.
Let me introduce myself - Vitaly Larin, an active businessman, I want to tell my story of how to start your business from scratch.
Realizing that big earnings are needed, I began to think about how and where I can get the amount of money that will allow me and my loved ones to live in abundance.
The first thing that came to my mind was to get some kind of job as a hired employee. As for me, this is the easiest way to earn money and it is quite good, because it has a number of advantages:

1. In essence, it is not you who earns money, but your boss, because the main entrepreneurial burden falls on him;
2. The hired worker does not risk anything except his time, maximum salary for the last month of work;
3. If you don’t like the job, you can always quit and look for something better – there will be enough work for everyone.

As you can see, being an employee is really easy, in terms of commitments. And one could say that this is just a great way to earn money, if not for one huge minus - the salaries of employees are given by the boss and their size is almost always insufficient. Which is quite normal - the higher the salary of the worker, the less profit the employer has.

And what should a worker do if he is really not satisfied with the monthly salary or he just wants more? The answer is quite simple - he should become the boss. Understanding this path is more difficult, but the benefits of this kind of activity more than compensate for all the difficulties:

1. First, you decide what, how and when to do it.
2. Secondly, you will be financially independent.
3. Thirdly, starting your own business is an excellent incentive for self-development and self-realization.

And frankly, everything will not be so difficult if you know in advance what and how to do. This is what I will try to help you with by describing how I decided to start my business from scratch, what it took for me to do this, and what you may need if you decide to become an independent entrepreneur.

I want to be the boss!

To be honest, I quickly abandoned the path of a simple worker and decided to become a boss, because I did not want to work 10-14 hours a day and receive a small salary for this.

In addition, I was always frightened by the thought that I would be deprived of bonuses or fined at the whim of my superiors, just at the moment when I urgently needed money. Which has already happened to me.
Realizing this, I began a futile study of how to start a business with minimal start-up capital and even less self-employment experience.

Here I was a little lucky, having a very extensive and deep knowledge of economics, I clearly understood that the generally accepted opinion that you need to be engaged in some kind of production in order to earn a lot is a big nonsense. Money in modern capitalism is earned in two ways - through speculation and through the provision of services.

It should be mentioned here that I used my economic inclinations mainly to predict the exchange rates of the CIS countries. Thanks to this, he had a stable additional income by trading binary options.

This may seem like a difficult activity, which is partly true. However, if you understand this issue, then even a beginner will quickly realize one thing - in the long run, the price of the dollar can only grow, because this is how the global financial system works.

Therefore, anyone who wants to make money on binary options should only predict how much the dollar will rise in price in the near future. What is done through technical analysis, which is easy to learn if you are diligent and patient.

Experienced Tips - 7 Basic Principles From Those Who Started Their Business From Scratch and Succeeded!

1 . Henry Ford - founder car brand Ford: “Everything can always be done better than it has been done so far.”
In other words, you always have the opportunity to start your business from scratch in any field of activity.

2. Elon Musk - Founder and CEO of SpaceX and Tesla Motors: “Study the sciences carefully—learn to reason according to fundamental principles, not analogies.”
The pioneer of space as a market for commercial activities, talking about simple law You can't copy another person's success without understanding what caused it.

3. Steve Jobs - founder and CEO of Apple: “There is no point in hiring smart employees and then telling and ordering what they should do. We hire smart, educated and experienced people to talk and tell us what to do.”
If you need to hire a person, then take only sensible people and do not stand over their souls, commanding them.

4. Grant Cardon - Founder of What ever It Takes Digital Network and New York Times Top Sales Writer: "The best investment you can make is in yourself."
So Grant's grandmother said, and one eminent grandfather said something similar: "Study, study and study again." And I completely agree with them - a businessman should develop by reading a lot, improving his skills and communicating with successful people.

5. Mary Kay Ash - Founder and CEO of Mary Kay Cosmetics: “If you think you can do what you have in mind, you can. However, if you are in doubt and unsure, you will not be able to.”
The most successful business woman of the 20th century speaks of confidence, without it you will fail at the first difficulties.

6 . Bill Gates - Microsoft co-founder: "Your most unsuccessful clients are your richest source of knowledge."
In business, not only the experience of success is important, but also the experience of failure. Realizing this and analyzing your mistakes, you will understand what not to do, and where you can do much better.

7. Many many busted entrepreneurs : “You should not borrow money if you are going to start a business from scratch. Also, do not use funds for this that were intended for the education of children, medical treatment or mortgage payments.
You must be aware of all the risks and understand that there is always the possibility of failure. Therefore, you should not go for broke.

Dream! Dare! Rejoice!

So, I decided to become an entrepreneur. But can I, do I have the makings of a businessman?
Looking for an answer to this question: “how to start a business from scratch”, I read a lot of literature and several autobiographies. successful businessmen. And this is what I understood:

1. First, you need to thoroughly go to the question of choosing the scope of your activity.
2. Secondly, without strong motivation and willingness to overcome difficulties, you can’t do anything.
3. And, thirdly, it is always necessary to set clear goals - the common good and happy life is not the goal of a business, its main task is to make a profit from its activities.

Motivation is 95% success!

First, I decided to deal with my motivation. To do this, I asked myself the following questions:

1. What do I want from life in material terms?
My answer: an apartment, a car, lots and lots of books and prosperity for my loved ones.

2. Can I get what I want through the business?
Answer: yes.

3. Are there any simpler or quick ways achieving goals other than personal business?
Answer: You can try to win the lottery, but I'm unlikely to be lucky.

4. Can I make difficult decisions on my own, or have I left these decisions to others in the past?
Answer: yes, I got used to it from early childhood.

5. How quickly do I make decisions?
Answer: with a slight delay, I like to think things over, but I do it quickly enough.

6. Am I strong enough to overcome possible difficulties?
Answer: I'm not 100% sure, but I definitely don't like to give up.

To me, these are the answers of the average person, except that I want to have a large collection of books with the writings of philosophers and key scientists.

You should also ask yourself these questions and think carefully about the answers. Remembering that it is not worth lying or embellishing - you are doing it for yourself, and no one will know about it.
Because at this stage, you, like me, should find out what motivates you.

It can be the desire to buy a car that you have dreamed of since childhood, an apartment for your family, the opportunity to travel, or a strong desire to prove to yourself and everyone around you that you are capable of more than living your whole life at work from 8 to 18:00.

In essence, the reason for your “I want!!!” not essential. The main thing is that it should be a desire with three exclamation points - the strength of motivation and its constancy are important.

My main "I want!!!" - these are books, each time overcoming difficulties, I thought about a new rare edition or a whole series of books. Which gave me the incentive to continue after the first difficulties with suppliers appeared and then when I was simply tired of daily petty annoyances.
By the way, my first serious profit I spent on the cycle "Philosophical Heritage" from the publishing house Thought. As far as I remember, it cost me two or two and a half thousand dollars.

What will you buy with the money from your first earnings?

What makes a profit - Business ideas!

Realizing that I had enough incentives to start my business from scratch, I moved on to the next stage - a business idea. With my resources and opportunities (no experience, no connections, almost no money), I picked up the following options.

1. Training and consultations.
This is a good way to earn money if you are good at something and can teach it to other people. In addition, it does not require a lot of money. Let me explain with two examples how people make money in this area.

Example #1. You are a professional plumber, locksmith, welder of the highest rank, working in the ZhEK and you are not satisfied with your salary. If I were you, I would buy a good video camera and shoot some instructional videos on how you repair or do something.

Next, I would create my own YouTube channel and upload the captured video there. After through the social networks and specialized forums began to advertise their training. If you do this systematically and do it well, then over time you will have a sufficient number of subscribers and your YouTube channel will start to make a profit.

Later, having gained considerable popularity (from 20 thousand subscribers), you can engage in hidden advertising, using or mentioning certain tools, brands or store names in the video.
The thought may come to you, they say, no one needs it, but you are mistaken! I myself recently changed the fittings in the drain tank, guided by the video instruction. In addition, by doing such a business, you do not need to leave your main job.

Example №2 . I have a friend named Eugenia, the proud owner of a red diploma in psychiatry from one of the eminent universities, specializing in human archetypes and family psychology.

So, two years ago, when the economic crisis hit in 2014, she lost most of her clients, as people began to save on everything and on her services in particular. And she has two small children in her arms and a husband who has a high chance of losing his job.

Realizing the direness of her situation, she decided to take matters into her own hands by opening her own small seminar business. To do this, she called her colleagues and classmates, found among them those who were also experiencing financial difficulties, and invited them to her home for a cup of tea.

At the meeting, Evgenia told about her situation and suggested that they unite to create a company for training and advising people through seminars. But she did it wisely, having found out in advance:

• How much do these teachers earn?
• How many competitors will they have;
• How much does it cost to rent a room open area for lectures;
• How to formalize such activity from a legal point of view;
• What is in demand among the local population, what problems do they have.

In other words, Evgenia did not propose an idea, but a normal business project with sufficient justification. Several of her colleagues decided to give it a try, and after a couple of weeks of preparation, they held the first workshop on how to survive a crisis.

I will omit the details of how they prepared for the seminar, as these things are individual. Let me just say that a year later, their small "troupe" began to be invited to other cities. And that says a lot.

2. Trading on the Internet.
This is probably the easiest way to make money. Since this is a common purchase and sale of goods (speculation), only in this case, customers do not come to your store, but to your website.
Therefore, for such activity you need:

1. Analyze possible options about what you will trade;
2. Establish a legal face;
3. Create your own website or social media page networks where you will offer your product to visitors;
4. Find suppliers and make the first purchases;
5. Advertise your store and product by all available means;
6. Make the first trade and continue in the same spirit, increasing the pace.

This is how a medium or large online store is created. But there is another option for speculation on the Internet - trading on avito or Olkh. These are web portals where people post ads about what they want to sell or want to buy.
To trade like this, you only need to do four things:

1. Understand what you will trade;
2. Register on avito.ru and/or other similar site;
3. Post an ad about what you are selling;
4. Wait for the buyer and make a deal.

As you can see, it is not difficult and accessible to everyone. The only difficulty is to understand what you will trade. But given the audience of such sites, which is tens of millions of people, it is best to choose what you are knowledgeable about. And do business on it.

3. What I can do, I do, but without the authorities!
This section includes all types of entrepreneurial activities for the provision of a wide variety of services. For example, if you are a gas equipment repairman and work for an intermediary firm, then you can refuse the extra link and communicate directly with your customers.

Let me give you an example from my personal life. I have a friend Victor, who used to work as an auto mechanic at a large automatic telephone exchange, he earned relatively good money, but he had enough for his own car. And after another conversation with the boss about a salary increase, he got angry and quit.
When the anger passed, he was a little scared and even thought about the humiliating return to the automatic telephone exchange from which he quit with all the presuming pathos of an offended employee.

But he can be said to be lucky. One of the leaders of the construction company, which often repaired its equipment at the mentioned automatic telephone exchange, was surprised that Victor was not there. Remembering the professionalism of my acquaintance, he found him and offered him to repair several cars at their station. Thus, another private entrepreneur appeared.
I must have been wrong. Victor was not lucky - it was entirely his merit.

5. Banal, but very simple earnings on the Internet - advertising!
Surely you all already understood what I will write about from the title. Yes - it's trite, yes - everyone and sundry do it, yes - this ad got you. But it does bring in a lot of money. Therefore, this way of earning fits into the category of how to start a business from scratch.
So what do you need for a novice advertiser?

1. First, you need to create a place where advertising will be placed - a page in the social. networks, blog or website.
2. Secondly, you need to attract as many people as possible who will regularly visit your site or page - to create interesting and constantly updated content.
3. Thirdly, after you need to find advertisers and make them an appropriate offer to advertise their goods and services on your portal.

The last point can be done independently, or you can use special advertising banners from internet search engines. By placing them on your page, you will make a profit without making any effort to find an advertiser.
This is one of the easiest ways to make money, but it has one significant disadvantage - a lot of competition. Which is natural - the easier it is to enter the market, the more people want to enter it.

6. How can you make money if you have a lot of money?
The options listed above worked for me and may work for you if you have little experience and little to no money. However, if your resources are not as limited as mine, then you should probably consider other, more costly options.

1. Startups- this is, roughly speaking, making money on the business ideas of other people. There are two types of them: the first is the search for people with ideas and the implementation of their ideas; the second is to act as an intermediary between people with ideas and investors.
2. Classic production is the creation of goods by processing any raw material. For example, the creation of clothes, cast iron pans or children's toys.
3. Agriculture- apart from growing mushrooms in the basement, this is a difficult and very expensive undertaking, requiring very specific knowledge of what you will grow.
4. Mining is the extraction of fossil resources from the bowels of the Earth. Difficult, expensive, requires connections.

What kind of entrepreneur am I? Which one of you?

So, we have determined that we have a reason and motivation to start our business from scratch, and we have considered the possible options for how you can make money.
Our next step is to select the most suitable for us among the types of entrepreneurial activity.
To do this, I used a method borrowed from psychologists. It consists of the following:

1. We take a piece of paper and divide it vertically into three parts: my pros, cons and what excites me. Regarding the latter, this is something that you can do for a long time, and it does not cause you negative emotions. We fill in all the columns.
2. After, in a similar way, we divide the A4 page in MS Word and send it to all our relatives, friends, classmates, colleagues, clients. At the same time, we kindly ask you to take some time and fill out the document with all seriousness and honesty. Justifying the request with the fact that you decide your fate or, alternatively, it is necessary to participate in a seminar on advanced training.
3. After receiving the answers, analyze them, highlighting the repetitive ones. Compare the result with your answers.

This simple method will allow you to understand how you see yourself and how others perceive you. Among the answers, we are most interested in observing people about what you are interested in and what inspires you. Once you find this, you will know what to do.

Given the responses I received, my skills and education, I came to the following conclusion:

1. The only services I can provide are teaching philosophy or consulting from an economist.
2. But making money on buying and selling is not new to me. I worked for several years in construction company doing wholesale trade. And judging by the reviews of my colleagues and former clients, I did it pretty well.

I decided to become a speculator. Understand in the best sense of the word.
After reading a lot of success stories of entrepreneurs and tips on how to start a business from scratch, I chose for myself the easiest and at the same time the most budget option for starting a business - this is an online store selling clothes and shoes.

And that's why:

1. First, the cost of opening such a store is very small. It is enough to buy office equipment, open an individual entrepreneur and make a small supply of goods.
2. Secondly, ease of entry into the market combined with ease of management. Of course, there is competition in this segment, but it does not satisfy all existing demand. And management comes down to technical solutions, understanding which is sufficient once.
3. Thirdly, footwear and clothing are in stable and steady demand. I decided to trade in those clothes that are considered branded in our country, although in fact they are not. That is, this is what costs from 50 dollars in our country, and in Europe from 5 euros.

Using the scientific method to build a business from scratch.

You probably already understood that I have a technical background and I love philosophy. Therefore, you are unlikely to be surprised by my approach to the process of creating your own business.

To achieve my mercantile goals, I applied the Scientific Method of Cognition to solve the set tasks. Which proved its effectiveness 2 thousand years ago and is successfully used to this day.

It consists of 5 steps:
1. Definition of the task, goal or problem.
2. Observation.
3. Making hypotheses about how to accomplish a given task or solve an existing problem.
4. Conducting the experiment, that is, the implementation of the hypothesis in practice.
5. Summing up: if the goal is achieved, then this leads to the end of the process; if not, go to the first point and start a new cycle.

Next, I will tell you how to apply the Scientific Method to starting a business. But first, I suggest you read Robert Pirsig's Zen and the Art of Motorcycle Maintenance. It is a bestseller, the best-selling book of American literature of the last century, which is considered by many people and publications like The New York Times to be among the 100 best books world literature.
In this case, it will be useful to you for two reasons:

1. It tells a lot about how to apply the Scientific Method of Knowledge in everyday life;
2. There is also a whole chapter on estimating in the book.

Regarding the latter, this is an old word that combines three concepts: will, desire and enthusiasm. The book describes how to work smart so that it does not disappear, and you always have the motivation to do what needs to be done.

The first step is understanding the problem.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

After you and I have decided which business is best to open, we must take the next step - set clear and very specific goals for ourselves. Both intermediate and final.
In my case, this is a monthly stable income of 2 thousand US dollars, buying an apartment, creating a collection of books.

At the same time, I should receive such a profit a year after opening a business, I planned to buy an apartment in a maximum of five years, and the collection of books should be replenished monthly.
As you can see, according to the scientific method, the goals should not only be identified, it is also necessary to set a time frame for their achievement. By not doing this, you will always find a reason to put off something important until later.
Relatively ultimate goal, then I have this prosperity and well-being of my family. You may have something similar or something more specific. For example, earn $222 million and retire. You can also wish to become a leader in your market segment.

Step two - observation (market analysis)

After setting the goal, it is necessary to understand the environment in which we will act, highlighting the subjects and objects, cause and effect in it. What will happen in our case marketing analysis market.
In other words, you need to conduct research on your own or turn to a marketing campaign. During which we must understand the following:

1. Who is our consumer and what are their needs;
2. What about the competition;
3. What will we sell - specific items of goods or services.
4. Where will we get the goods from if we trade;
5. What are the advantages of our product and what are the advantages in my organization compared to competitors;
6. How to attract customers and how to stimulate sales by increasing the average check;
7. How to increase the number of regular customers;
8. In what legal field will we act.
9. Who is the most successful among my competitors and why.
10. What is the stability of the market, and what are the risks in this area of ​​activity.

In my case, the answers will be:

1. Women from 15 to 45 years of average income, men from 20 to 35 years of average income, parents and guardians of children from 15 to 18 years of average income. Their need, which I focus on, is the purchase of branded, high-quality clothing at low prices.

2. My competitors are divided into two types: stores and private sellers selling via the Internet, as well as ordinary boutiques. I decided to select clients in the latter.

3. Sport shoes and clothes from eminent sports brands, budget category. And outerwear is mostly women's from famous brands. I don’t remember the exact names, it was a year and a half ago, and fashion, as you know, is highly changeable.

4. We bought goods almost directly from manufacturers and transported them on our own, we also bought goods with big discounts on Aliexpress and similar portals.

5. Our main advantage is the price. Also, we have offered many discounts for customers and generous coupon draws for free shopping in our store.

6. It was decided to attract clients through the Internet and acquaintances. In addition, in front of several boutiques, we bought banners and showed a couple of goods on them that are sold in boutiques nearby and with us. Comparing prices. Very effective, but there may be problems with boutique owners.

7. We attracted regular customers with the quality of service and its speed, as well as promotions and discounts.

8. To open a business, it was necessary to establish an individual entrepreneur and hire a contractor to provide accounting services. In general, nothing complicated.

9. The most successful competitors are boutiques in crowded places (we cannot repeat their success) and several online stores that have been operating for a long time. The latter were successful thanks to excellent (I would say expensive) advertising. They also had a huge assortment and big seasonal discounts. From this, at first we adopted only seasonal discounts and some positions of their Top Sellers.

10. Given that our segment is budget clothing and footwear, we can say that the market is very stable and there is always demand. But there are also risks, for example: border closure for trucks, changes in legislation in terms of duties and customs clearance rules. I bet you will come up with something similar in many positions. And like any novice entrepreneur, you will earn on the market by offering the same, but: cheaper, faster and better. Just like Gerald Ford said.

The third step is prediction and hypotheses. Business planning!

Having understood what our environment is, you can start laying the foundation - creating a business plan. It is a fundamental document for any enterprise. Because it prescribes what, how and why to do in a given situation. In other words, this is the instruction by which you will act by opening your business. As a rule, a business plan consists of the following sections:

1. Description of goals, objectives, environment, current state.
2. Description of what you will do, what services or products your company will offer to customers.
3. Marketing part. How you will sell, to whom you will sell and by what means., including advertising and other marketing tools
4. Where will you get the goods or how will you create services for sale.
5. Organizational part. It describes everything about the staff and the technical aspects of your activities.
6. Budget. More precisely, its planning for several years ahead.
7. Methods of control and methods of summing up the final results.
8. Description of critical situations, such as ruin or force majeure.
9. In what ways, if necessary, the legal form of your business will change.
It is necessary to draw up a business plan in such a way that it prescribes the most probable development options, as well as extreme options. With the addition of instructions for action to each of these options.
It is important to note that a business plan is very often a document of internal (secret) use. You understand that you should not disclose your action plan to potential or current competitors.

Step Four - Practice!

I will not describe this step too much, since a scientific experiment in our case means the implementation of a business plan in practice. And everyone at this stage will have their own personal and unique experience. I will describe only the basic details.

I did not want to get involved with legal issues, so I used the services of a firm that specializes in this. Their employees opened an individual entrepreneur and took care of my accounting.

This was over a year and a half ago. Problems with the tax service and others government agencies I didn’t, therefore I have no desire to refuse this cooperation and hire a full-time accountant. After creating the IP, I bought the necessary office equipment and set up an office at home. I also hired an assistant. By luring him away from a successful competitor, offering a partnership if the store starts to make a profit.

This, by the way, helped me a lot, both with the creation of a client base and with the search for suppliers. And frankly, at the beginning I was a subordinate, and my future junior partner was a boss. Which for sure saved me from a lot of growth problems.

In parallel with solving legal and technical issues, I also started a small advertising company. Which mainly consisted of the distribution of advertising cards on the Internet.

On one side, they showed celebrities in casual clothes, and on the other, photos with an assortment of boutiques. At the same time, price tags were drawn on the image, showing how much it cost to buy clothes for celebrities and how much they cost in boutiques. And at the bottom of the picture are small slogans like “feel the difference” or “not everything is gold that costs a lot.”

We also placed such pictures on banners near boutiques. Which had a twofold effect. We have increased our clients, but the owners of these boutiques “noticed” us and decided to “help”. Sending the tax and fire departments to visit us for a cup of coffee was fun.

Step five - preliminary results and amendments to the primary action plan.

This step, according to the Scientific Campaign, is carried out to monitor the effectiveness of the tasks and draw conclusions about the success of the hypotheses.
In entrepreneurial activity, this is the preparation of quarterly, semi-annual and annual reports. What is needed to understand the general situation and control the level of sales, profitability, availability of goods in warehouses, etc.

Having compiled a report, it must be compared with the forecasts described earlier in the business plan. If there is such an option for the development of events, then you need to continue to do everything, as it is written in the instructions. However, if the results achieved and the state of affairs go beyond what was predicted, it is necessary to make adjustments to the planned action plan.

At the same time, you need to once again compare the tasks and your resources, because sometimes everything changes so much that you will not be able to make a profit even with the optimal development of events. In addition, sometimes there are risks that outweigh the possible benefits - this means that you need to close your business and start from scratch in a different market segment.

In my case, everything was very successful. After organizing everything and buying the goods, my store started working.
The first clients were my friends and acquaintances, who knew that I would not deceive them. After that, acquaintances of acquaintances came, and then their acquaintances, and in such a simple way, my shop found the backbone of the client base. Which gradually grew over time, thanks to advertising and satisfied customers.

A year and a half later, my online store ceased to be only mine - I had two partners. What made it possible to increase turnover, and more importantly, it freed up a lot of time that I can spend on what I like.
I have not changed my plan for the development of an online store, it still works.

The big problem is where to get the money for start-up capital?

As you can see, my example turned out to be very simple and easy to repeat. The only thing you may have difficulty with is the formation of start-up capital.

Frankly, it is the money to create your own business that is the main obstacle to most new beginnings. For this reason, I missed this point in describing my experience as an aspiring entrepreneur.

However, I did this not in order to bypass this detail, but in order to pay more attention to it by devoting an entire section to it.

Where can I get the right amount?

To begin with, let's look at all the possible options from where, at least theoretically, you can get money for start-up capital.

1. The first option - take a bank loan either lend money to relatives, friends or private lenders. I will write about this in more detail a little later in the text.

2. The second option - use of personal funds and savings. According to me, this best option if you have free money or savings without a specific purpose for their use.

3. The third option - search for an investor. That is, you need to find someone who will give you money to implement your business plan. Not a bad option, but as a rule, this way you will lose some control over your business even before it opens.

If you want to find an investor, you can contact special startup structures or put your business plan on one of the crowdfunding sites.

Crowdfunding is the group financing of something on a voluntary basis.

In the CIS, these are such platforms as Kickstarter and Boomstarter. By the way, posting your idea on one of these sites, you can understand how feasible it is and how much investors believe in it. Big and small.

4. The fourth option - earn. It’s hard to add anything here, just work and accumulate funds until there are as many as you need to open a business.

5. Fifth option - sell what you don't need property, but one that you can do without. For example, a house in the village, a summer house, a car or an unnecessary decoration. In this case, carefully weigh everything and think about whether it is worth risking what you already have.

6. The sixth option - few people know, but there are many international foundations that donate funds various kinds of undertakings. As a rule, this is everything related to the environment, the fight against poverty, the development of society, and the like.

If your business project directly or indirectly affects these goals, then you can receive a grant to create your own business.

How to start your business from scratch without loans?

Remember the advice from those who built their business from scratch? Among them there is one who says that you should not take a loan to form start-up capital. This is really not worth doing for beginners, and here's why:

1. First, without experience in a novice entrepreneur, the risk of ruin is very high. By taking out a loan, you take on financial obligations that will remain even if you go bankrupt.
2. Secondly, loan payments will eat up the lion's share of your income, which will hinder your development or completely deprive you of income.
3. Thirdly, by taking money on credit, you by and large become under the control of the lender.
4. Fourthly, the need to pay money to the lender every month almost always has a detrimental effect on the emotional state. As a result, the quality of decisions made decreases.

Where did I get the money?

Having calculated in the business plan how much money I need at the initial stage: about 10 thousand dollars for solving technical problems, about 5-10 thousand dollars for promotion and about 3-5 thousand more dollars in order to live until the store will start making a profit. I realized that I was missing half of this amount - 10-15 thousand dollars.
I did not want to take a loan - it is unlikely that they will give it to me without collateral, and if they do, then the interest rate will eat up all the profits.

There was another option with loans to relatives, but as smart men say on television, “modern economic realities did not allow this idea to be implemented, and therefore it is necessary to look for other options to achieve the optimal development of this situation.” Therefore, I decided to follow the proven path - I began to trade binary options more actively.

For those who do not know what it is, I will explain. Binary options are a kind of tool for trading contracts for the purchase of goods with a predetermined time for their execution at a price predetermined in the contract. With such trading, the trader makes a profit if he correctly determines the movement in the value of the goods.

In other words, if you bought an option on Rosneft shares for $100 with an upward forecast, and the price of these shares increased by 40% before the contract expires, then you will make a profit of $40. If the value of the shares fell, you will lose $100 in full or most of it, depending on where and under what conditions you trade.

As you can see, earnings on binary options come down to predicting the movement of the value of goods. And it's actually not that difficult. In addition, trading can be entrusted to a third party, in which the percentage of successful binary options transactions is quite high - 85-95%. And just make a profit, like with investments, but faster.

Examples of successful stories from new entrepreneurs who built their business from scratch!

Summing up my story beautiful words and I probably won’t praise myself. Let me tell you two more stories of successful business start-ups from scratch that can serve as a good example for you and maybe you will repeat them.

Masha, who could!

I have a great friend Masha, who received a diploma in ethnological history a couple of years ago. When asked why she needed it and how she would earn money, Masha always answered - I like it, but I will somehow get the money.

So, after graduating from the institute, she got a job as a waitress, because of which many made fun of her. And what to dissemble - I also often did it. And to her, at least henna, she was always cheerful and self-confident. Which we attributed to her friendly nature. But after some time we realized how wrong we all were. It turned out that all this time there was a grandiose plan lurking in her lovely head, which she gradually embodied in secret from all of us.

The essence of her idea was simple - to find those who make authentic things of the 16th-19th centuries and find those who need them. You will say that it is simple and everyone can do it! However, by doing so, you only show that you do not know what is at stake.
Yes, there are many copies and surrogates of antiques, but there are very, very few truly authentic, authentic products of antiquity. It's like selling Katanas - there are genuine swords from masters of their craft, which take months, and sometimes even years, to make. And there are simple stamped copies in souvenir shops.

Let's continue the story. It took Masha a little more than one year to carry out her plan. During this time, she traveled around the darkness of cockroach towns and villages, where she sought out blacksmiths and craftswomen needlewomen who do everything the old fashioned way. When enough of them gathered, Masha arranged an exhibition of these products, inviting representatives of the press, owners of firms involved in organizing various kinds of celebrations. In addition, there were many lovers of historical reconstructions.

At the exhibition, our heroine offered everyone to try everything on and with extraordinary generosity handed out her business cards "Representative of the best masters of needlework and blacksmithing." In the end, the idea worked out. Six months later, she put this case, as they say, "on stream." And now he makes fun of us, sometimes.

From photoshopper to head of an art studio.

The second story will be about a simple guy named Dima. He did not stand out in any way and lived a quiet life. quiet life, working in a photo studio, getting quite normal money for it. Dima, as they say, was a professional “photoshopper”. But as often happens, he was not lucky - he met my friend Alla. I love her of course, but frankly, such a "saw" still needs to be looked for. Yes, and her requests are not small.

And when everything became serious with them, she began to eat away his brain with talk about the future, about children and the need to strive for more, which means earning more. Dima, as a true man, of course, resisted for a long time. About a week, but at the end he unconditionally capitulated.

At first, he began to work as a freelancer, fulfilling orders that he received on specialized exchanges. And very quickly, he began to add money. Literally after two months of work as a free mercenary, his salary increased two to three times.
During this time, Dima acquired regular customers and began to cooperate with several freelancers like him, only those who were engaged in programming and copywriting. Together they from time to time made websites for one customer.

Surely you already understand what is going on. Yes - Alla got her way and Dima opened an Art Studio.
I won’t talk about what happened next, as they say - this is a completely different fairy tale, but with a “happy ending”.

Epilogue.

I will probably end my story with one of my favorite quotes: “In baseball, like in business, there are three types of people: those who make things happen; those who look at what is happening and those who are surprised that this is even happening. This was said by the famous basketball coach Tommy Lasorda.
Of course, he talked about his own - about baseball. But, as for me, this is the best parting word for a novice entrepreneur. You have learned how to start your own business from scratch, now act!
Be the one who surprises, not the one who wonders!

The failures of novice entrepreneurs are most often based on typical mistakes. The study of business failures at the start and the analysis of the causes of this phenomenon showed that in most cases gross blunders are made. They can be avoided. We bring to your attention the TOP of the most common mistakes of novice entrepreneurs.

Break-even point not defined

You will be surprised how many people start a business without doing the basic calculations and determining how many products or services you need to sell to break even. But it is one of the most important markers and indicators of business viability.

The break-even point is determined by elementary calculations. Add up all current expenses for the month. The break-even point is reached if your profits cover all costs. This is the minimum you have to earn. If, according to forecasts for several months, it is unrealistic to reach such a level of income, it is better to abandon this business.

Conclusion: You can not invest money (loan or savings) in a business idea if you do not have a complete and clear financial analysis.

Illusions about the perfect start

Many start-ups rely on a reference business - they purchase high-tech equipment, rent a chic office in a central area, organize an elite restaurant, etc. In itself, striving for an ideal is highly commendable, but in practice we record massive examples of bankruptcy of ambitious projects. After analyzing the causes, two main errors appear:

• The service or product was not in demand. If there is no demand in a particular region or city, a chic office will not help.
• Improper distribution of capital. Example. The young enterprise invested the lion's share of the start-up capital in the acquisition of high-tech equipment, leaving no necessary reserve for the purchase of raw materials and other current expenses. The first months of work did not give the expected profits. The result - to pay off debts had to sell equipment.

Conclusion: Make sure your products or services will be in demand. Do not rush to invest large sums, create not big business with minimal investment and test the viability of your idea in practice.

Lack of professionalism and love for their work

Do you smile skeptically? In vain. Explore success stories in Russia and around the world. You will not find a single example of a profitable business whose owner does not understand the essence of his field or is not in love with his business. Regular reports on economic development show the most profitable directions. Do not believe in the importance of love for the chosen field and passion for your work, choose the most promising area and start. You will see from your own experience that this is a road to nowhere. But we see a lot of examples when businessmen, in love with their product or service, achieved outstanding results, despite the pessimistic forecasts of experts and the misunderstanding of others.

Conclusion: You must love your job and be the best specialist in it. This is the main ingredient for success.

“Step by step business organization plan”

Quite often one has to observe the chaotic movements of novice businessmen and the complete lack of action planning. But the creation plan is extremely important. If you do not have knowledge in this area and do not know what stages the creation of a business consists of, we offer you a plan that is suitable for any area.

Stage 1. We are looking for an idea

This is the first thing to start with. If you can't come up with an idea, you shouldn't be entrepreneurial. But first, it’s worth understanding the terminology and making sure that you and I equally understand the meaning of the expression “business idea”. We are not talking about a brilliant and innovative idea that can revolutionize an entire industry. We are talking about ideas that are already working, but you see that it can be done better and provide consumers with a better service. We are not talking about large-scale projects, you can start a business with little or no investment.

A true entrepreneur sees the opportunity in the challenges they face on a daily basis.

A simple example. How is garbage disposal in your city? Yes, this is a very serious problem, but for you it is an opportunity to organize profitable business for the removal and processing of waste. Now it is one of the most promising areas.

Are you into needlework? Sell ​​your items online, for things self made there is a huge demand now. Do you have a cottage or a small plot at your disposal? Grow and sell greens or vegetables - this is very much in demand. Interesting ideas right in front of your eyes, choose any one you have a penchant for.

Stage 2. We analyze the market

You should have several preferred ideas in reserve. Now you need to evaluate each of them for relevance. Conduct a survey, observe the situation in your city or region, read analytics. If your idea is in demand, evaluate the closest competitors. Objectively evaluate the pros and cons of their work, think about what you can do better. Compare everything: quality and service, assortment, prices. Soberly assess your capabilities and work out your advantages as carefully as possible.

If you have come to the conclusion that your product or service is really needed, that you can compete with existing companies, proceed to the next step.

Stage 3. Planning

The preparation of a business plan must be approached with the utmost seriousness. The majority ignores this stage and orders the writing of a business plan to specialists only if it is necessary to attract investments. But this is a big mistake. A clear and realistic plan is what you need first of all. Do not buy ready-made business plans- they are useless.

Write down everything you need for a successful start, and plan your current expenses for the next six months. In the future, try to stick to your planned expenses, but create a reserve fund just in case. Based on the costs, you will be able to determine the break-even point and start pricing. In the process of organizing and developing a business, try to check the plan as often as possible and analyze the reasons for deviations, if any.

Stage 4. We are looking for start-up capital

There are options in which a business is created without money or with minimal investment. But, as a rule, to start certain amount is still needed. By writing a business plan, you have already determined how much money you need. Add at least 20% to this amount immediately. So you will get more or less the real size of the required start-up capital. Start searching.

Great if you have the required amount. Starting with a loan is strongly discouraged. Look for options with franchises and small business assistance programs, attract partners with money or investors, try to find additional income, but do not take a loan.

Stage 5 Registering a business

Do not even hope that you will be able to work without registration. If you do not understand the intricacies of registration and find it difficult to choose the form of registration, hire an experienced lawyer. Payment for his services will pay off with a vengeance.

Stage 6 Reporting and paying taxes

During the registration process, you will determine the most beneficial tax payment system for you. The choice largely depends on the scope and scale of your business. Hire an experienced and qualified accountant - this is extremely important. But you yourself must have at least minimal knowledge in the field of finance. Read articles, study, without this success in business is impossible.

Stage 7. Quick idea testing

This stage can be completed before registration, although much here depends on the chosen field. As a last resort, try to conduct a rapid test before a serious investment of big money. How is testing done? At your own expense, run a minimal promotion, create a small batch of a product or offer a service, and try to sell it. Studying the demand in practice is extremely important.

remember one of common mistakes? Do not rush to invest large amounts of money and do not build an ideal business right away. Create something minimal and experience how it works. If the expected result is not achieved, do not rush to abandon your idea. Perhaps the reason was hidden in the wrong planning, price, wrong estimate target audience. During the test, conduct a survey of consumers, find out why they do not buy your product or refuse services.

Based on the results of quick testing, you will be able to see your mistakes and make adjustments to the plan. The option of rejecting an attractive idea and searching for a new one is not excluded. This is a very important stage, it allows you to save money, effort and time for the implementation of an erroneous plan or an unclaimed idea.

Stage 8. Development

You conducted testing, adjusted the plan based on its results and began to receive the first profits. You need to start development right away. Distribute income as follows:

Cover current expenses.
Set aside a certain percentage for possible force majeure circumstances.
The rest is invested in development.
In this list, you did not notice the cost of meeting your personal needs. There is no mistake here. When planning to start a business, you had to find a source to meet the needs of the family in case of failure. Stick to this plan and don't waste the profits of your new business, it should be invested in development. Only a few adhere to this rule, this is one of the most common reasons for failure after a more or less successful start.

Stage 9 Active promotion

it component development, but it is too important and requires a separate discussion. Everyone understands development as an increase production capacity, expanding the staff and range or range of services. This is correct, but many entrepreneurs in Russia underestimate the importance of advertising and finding new markets.

It is not enough to expand the staff and capacities, all this economy must be provided with work. Don't rely on word of mouth and lame, standard marketing techniques. Use aggressive advertising, actively look for new customers by any of the available and possible on this moment ways. Use everything, but be sure to analyze the results and weed out what is not effective. Leave and develop advertising methods that bring tangible results with minimal budget costs.

10 stage. Expand your geography

You have reached the level at which the business works with dignity within the same city. Do not stop and go to the market of neighboring settlements or regions. No desire or opportunity to expand geography? Explore options with the development of a related direction, explore innovative areas. Do not stop, otherwise you will gradually begin to roll back and wait until a more enterprising and nimble competitor appears who will offer your customers more favorable conditions.

“Important Criteria for Evaluating Business Performance”

There are very clear markers by which you can determine the success of an enterprise and find dangerous mistakes at the very start. These should be taken with the utmost seriousness.

• After a few months of work, conduct an audit. If, according to its results, you see that the business does not bring even the minimum income and even works in the red, it is not viable. Investments and loans will not save the situation, but will only aggravate your situation.
• If actual sales are much lower than planned, immediately change the style of work or plan.
• Building a business is a challenge. You will experience stress - this is normal only to a certain extent. If a entrepreneurial activity causes you clear and persistent discomfort, either leave the business or change your approach.

For everyone who wants to open their own business, who do not know where to start, we want to offer a step-by-step guide and real examples from which you can extract valuable information.

Before you start your business, think about what exactly justified your desire. This will help you understand yourself and the motivation to start a business.

To understand yourself and decide whether you can start your own business, we offer you to pass a small test for yourself.

With what thoughts you should not open your business:

1. How to get a more money and faster to close all existing debts?
2. The idea that I would like to implement will definitely work, but I don't have the money to implement it.
3. Am I somehow worse than the rest? Many are engaged in business and I will succeed.
4. I got tired of work, stupid leadership, today I quit and take up my own business.

You are ready to start your own business if your thoughts are:

In the first option, if you are dominated by thoughts in which you should not start your own business, then you do not need to put a “rake” in front of you. Emotions dominate your decisions, not common sense and you underestimate all possible risks.

In the second option, thoughts indicate that you are ready to open your own business and are aware of all the moments that await you on the path to development.

How to start your own business and not go bust - 10 iron rules:

1. If you do not have business experience never take out a loan to open it.
2. Ask yourself a question before starting a business: "What will I lose if I fail?"
3. Prepare yourself for two options for business development, to a good outcome or a bad one.
4. Know the market and your resources well needed to open a case.
5. You can't start a business with money, which are needed for other strategic goals, for example, credit, treatment, etc.
6. Have a good attitude and do not stop working at the first difficulty.
7. Plan all your activities first in writing and clearly articulate each step that will need to be taken on the way to your goal.
8. Start a business in the area that is closest to you.
9. Don't work on obscure projects, which promise huge profits and require serious cash investments.
10. Whenever possible, network with more experienced entrepreneurs and heed their advice.

7 Easy Steps for New Entrepreneurs

Step 1. Determine your value

Business is the exchange of some value, such as a product or service, for money. Everyone has a certain product for which people are willing to pay. Let's say you're a great driver, good looking designer, good photographer, etc.

To decide what kind of value can help open your business, do a little test.

Exercise. Find a piece of paper with a pen and make a short list of 10 skills. Write down the values ​​that you think you are better at than others.

Then choose 1 of the items that you like the most. For example, for someone it may be construction, then you can work in this area, open your own company that will build diverse houses.

Step 2. We analyze the market and choose a niche for a future project

Having decided on the market segment that suits you, you should analyze whether the business will be profitable.

For this you will need:

1. Find out how many companies are in the city provides the same services as you.
2. Find out all the strengths and weak sides competitors to use them correctly in your business. For example:
   • Whether there is a free services in the company, if any, which ones;
   • What discounts and promotions valid for new and regular customers;
   • How to work with a client whether all his wishes and needs are clarified, whether they conduct a dialogue using professional words that are not entirely clear to the client, etc.
   • Do they charge extra for services;
   • What are the rates services provided by competitors.
3. Analyze all the strengths and weaknesses of competitors and determine on what minus of competitors you can play, for example, lower prices, offer high level service or play on quality of service.

Step 3. Decide on the positioning of your business and draw up a Unique Selling Proposition (USP)

In order for customers to be accessible and clear exactly what product or service you offer, you will need to present yourself correctly.

To do this, you can use several options:

• Build your website on the Internet, where all information about services and contact details will be located.
• Develop advertising campaign , which will clearly sound what exactly you offer, how it is beneficial for the client and what he will receive for his money.
• Use a flyer, banner or leaflet, depending on what works more in your city.

In each option, you need to clearly form a Unique Selling Proposition (USP), for example: "We will build quickly, efficiently, on time and at an affordable cost."

USP is one of the types of positioning that allows you to present all the unique advantages of your company to the client.

This method is necessary to eliminate competitors and promote and brand recognition. USP is more used in the form of a short, memorable slogan.

Step 4. We draw up an action plan - a business plan for the company

Business plan is a step-by-step guide where you describe all the stages that you need to go through to grow your business, with detailed instructions and drawings.

Many will have a question, but what exactly to do? Then read all 7 steps for beginners again.

What kind of business is profitable to do?

There is no answer to this question.

It is profitable to engage in the business that you like, because in your field you will always find a way out of a difficult situation.

Business ideas from scratch for men

1. Consulting and training. If you know how to do something well, there are many who want to learn valuable knowledge for themselves.
   For example, if you know a foreign language well, then you can teach it to students without any problems. At first, you can teach at your home or come to the students yourself. And after a while, they even open their own school.
2. Infobusiness. You can transfer your knowledge on the Internet in the form of methods and manuals. To do this, it is enough to find a topic that you understand, record your training course just once and sell it to a large number of consumers. For example, after spending a week recording a course and selling it for only 1000 rubles. you can earn tens of thousands.
3. Earnings on the Instagram network (Instagram). This option is perfect for selling a variety of goods. The main thing is to decide what exactly you want to sell and find the appropriate audience.
   Ask: "Why Instagram?". The answer is simple. All users of this network are solvent people who have expensive phones in their hands, and they are ready to buy.
4. Avito. Avito is an electronic bulletin board that works on the principle of Instagram. Found an interesting product, filed an ad and sold it to the buyer. Almost everything can be sold under this scheme.
5. We are growing from an employee into a business partner. If you are working in small firm, in which you act as one of the key specialists, then you have a chance to form your own business within this company and become its partner.
   This method has the right to exist only if you are able to influence the increase in the company's profit level.

Business ideas from scratch for women

1. Design services. Do not think that design services are something large-scale, not at all. For example, the development of a garden plot with the help of various figures, the planning and development of small lakes in summer cottages, etc.
   In a period when you can no longer surprise anyone with expensive wallpaper and furniture, small little things come into play. Therefore, design services can be very relevant.
2. Creative business, namely the manufacture of original jewelry. First of all, we talk about things for decorating a house or interior. Here you can develop both small figures and paintings, vases, lamps, etc.
3. Freelance. It implies not only working with texts, but also photoshop, video and audio files. It is a woman who will be able to create a beautiful, catchy picture or photograph, so this business is more for them.
   This area allows you to earn through the global network, without even leaving your home. You can start your work on the Freelance (fl.ru) and Workzilla (workzilla.ru) exchanges known to all freelancers.
4. cooking It's a great way to make money doing what you love. You can create a website on the Internet or social network where you will post pictures of your work.
   And interested customers will place orders with you. Interesting idea and serving dishes, sweets, cakes are very relevant for various events, so your services will always be in demand.
5. Online trading. For example, if you know how to sew beautiful things, you can open your website, post existing works and sew unique things to order in a single copy.
   You will be able to sell ready-made products and develop a base of customers who want something exclusive.

Business ideas from scratch for small towns

1. Organization of a mini-kindergarten at home. The constant problem is with whom to leave the child while you go about your business. This option is perfect for the unemployed who know how to communicate with children. To open a business, it is enough just to tell your friends and neighbors that you can babysit their child for a fee.
2. Connection household appliances and electronics. Without electrical appliances, we can no longer imagine our life, but not everyone knows how to install them on their own. A good installer is always in demand. You can also repair this equipment, then the number of customers will increase several times.
3. Services of a private driving instructor. If you have your own car and know all the nuances of the road, there will always be those who want to learn how to drive. You can also offer services for the transportation of furniture or things to those who do not have their own transport.
4. Growing homemade fruits and vegetables for sale. In pursuit of quality products, everyone is trying to buy more products home production. Having learned that you sell natural vegetables and fruits from your garden, many neighbors will become your regular customers.
5. Massage parlor at home- a great idea for a small town. A good massage therapist who knows his business will be able to gain a large customer base in an instant. And given that there are no costs for renting a salon, you can easily compete with salons due to a lower price.

Business ideas from scratch in the village

1. A very profitable option rural business is beekeeping. If there is land, you can create an apiary. To breed bees, you do not need to be constantly present and supervised, you only need to periodically collect bee products and honey.
   You can start with the acquisition of several bee colonies, and then, making a profit, gradually expand. You can also move on to other business options related to beekeeping, such as making wax candles.
2. Creation of various types of products necessary for crop production. Bought a small batch California worms, in a few years you can justify a big business for the manufacture of environmentally friendly fertilizers. They are in high demand due to unique opportunity to increase the yield in a short time.
3. If there is a fish pond near the village, organize fishing tours and holidays for fishing enthusiasts from the city. If there are historical or cultural monuments nearby, also conduct excursions.

conclusions

Starting your business from scratch, you can protect yourself from losing your own money, which is important. In addition, start without investment material resources will contribute to better decision making in order to make a profit.

If you succeed in making a profit without investments, then with their presence you will surely become a successful businessman.