Looking for sponsors for business development. How to find a sponsor and why they give money

Starting your own business often requires raising outside capital. Most start-up entrepreneurs think about how to find a sponsor - to create a profitable and promising business and, at the same time, minimize the influence of the wealthy investor on the performance of the new company.

The search for financial assistance is also necessary for work in the field of charity - the organization of a sports team, kindergarten, fund or development other not commercial activities. To search for investment capital, you need to apply to a bank or a credit institution, or try to find a person who wants to invest his free capital in a profitable business.

In order to find an investor who will invest in your new business project, you must first of all prepare a detailed business plan - with market analysis, organizational plan, selection of a team of personnel, calculation of technical and economic indicators, risk assessments, etc. You can prepare such a document yourself or resort to the help of specialists. You can raise money in any kind of business - wholesale or retail, manufacturing, travelling, organizing sports events, opening a catering establishment, a private kindergarten, a beauty salon or a mini-hotel, etc.

When looking for financial assistance, you need to consider the following features:

• The amount of capital required. The greater the amount of initial investment that will need to be attracted, the higher the requirements of a potential sponsor (sponsor team) for a business project in which money will be invested. To create a company in the service sector (travel and tourism, development of design or marketing campaigns, accounting, etc.) you will need 10-15,000 USD. For organization trading business costs can vary from 25,000 cu, when starting a production, it may require from 100,000 to several million cu.
• Availability of collateral. Such an object can be real estate, vehicle, other assets of the borrower. In most banks and other financial institutions, a business development loan is issued only if there is a developed business project and material security. When issuing a loan for the organization of commercial activities in the provision of services - organizing travel, providing sports services or sponsoring a team of business coaches - the presence of a collateral becomes especially significant.
• Project profitability. The higher the size of the planned profit, the more interesting the proposed business plan for the sponsor. When calculating the feasibility study of the project, it is necessary to take into account several indicators of the planned profit - optimistic, real and pessimistic.

How to find a sponsor for a business - search activities:

• Submission of an application to a bank or credit organizations. To financial institution reviewed your application, it is necessary to carry out market analysis activities, as well as develop a business project - according to the template that this particular institution requires.
• Placing information that you are looking for a wealthy investor in local business associations and entrepreneurs' associations. Very often in such teams there are many people who are looking for where to invest money for profit. To get the help of such investors, you will also need to provide technical economic justification project. There are such business associations in every major city.
• Attending investment and business forums. Search for information about such events can be done through the Internet or in specialized online forums.
• Appeal to venture capital companies. Such applications should be submitted only if you want to bring to the market an innovative product that has no analogues on the market. New technologies that you want to bring to market with the help of a venture company must be patented - this way you can prove your authorship and increase the credibility of potential sponsors.
• If you are thinking about where to find a sponsor, you can also place your ad in business publications (print or electronic) aimed at investors, top managers or business owners.

Benefits of starting a business with borrowed funds

There are a number of advantages to starting a business with borrowed capital:

• The possibility of organizing a medium or big business. For example, in order to organize industrial enterprise, transport company, retail or entertainment network, you will need help - attracting big capital. Often, an entrepreneur's own funds are sufficient only to organize a company in the service sector (travel agency, advertising agency, legal or accounting services etc.), but to create a manufacturing company or trading network significant investment will be required.
• Combining monetary assets, knowledge and connections of team members, which allows to increase the competitiveness of the new company.

How to find a sponsor for a charity project

In order to implement a charity project, you need a sponsor, a wealthy businessman, the owner of a large company or a politician who plans to run for local government in the near future. Such business ideas include various non-profit events - the organization of a teenage football team or other sport; patronage of a kindergarten - raising funds to buy clothes, gifts and travel vouchers; organization of free sports clubs and sections; a free consultation center to help the socially vulnerable population, etc.

In order to convince a person to invest in your unprofitable project, you need to think through the arguments and benefits that he will receive from the investment (non-material). These benefits include increased reputation and increased visibility of the company or individual. Often, activities such as supporting charitable projects and helping people allow a company to focus on its social orientation, which as a result allows you to attract new customers, partners and, as a result, increase the company's profit and the value of its assets. Participation in charitable and sports projects also helps to raise the team spirit of the company.

How to calculate the cost of opening a project

If you need a sponsor to organize a business, the first step is to prepare a business plan - a detailed document describing the essence of the activity, organization activities, production and organizational plan, selection of a team of personnel, business case, etc. For a non-profit event, you also need to draw up a document with a description concepts, basic organizational arrangements, the cost of discovery and development.

When calculating a business plan for commercial activities, you need to provide a future wealthy investor with data such as:

• primary costs (purchase of premises and equipment, software products, cost of registration legal entity etc.);
• monthly income and expenses (sales plan, expenses for wages, purchase of raw materials and materials, advertising events, etc.);
• average profitability (calculated as the arithmetic average for all positions in the product range or services);
• payback period of the project.

In order to increase the attractiveness of the proposal for the investor, it is imperative to provide a section with a risk assessment for the project, as well as a development plan for this area (with economic calculations).

Whoever you are: an athlete, a scientist or a startup, no matter what step you are in the social hierarchy, the search for a sponsor who can significantly bring you closer to your goal is available to absolutely everyone. It's no secret that in the capitalist world nothing happens for nothing. In order to find a sponsor, your guardian angel in the business world, you need to offer him something in return. However, this process is time-consuming, requires a special return from those in need of investment, and the search itself has a number of pitfalls. For all people starting their own business, the answer to the question of how to find sponsors will soon become less mysterious.

Relationship between sponsor and sponsored

At the first stages, it all looks simple, you just need to provide your services to the company in exchange for some benefits, but it only seems so trivial at first glance. In exchange for the initial capital received, you grant your patron the right to use the fruits of your thinking, your opportunities in the most promising, in his opinion, type of activity. In addition, having received a lucrative contract, the user of capital will be forced to fulfill a number of additional obligations. The purpose of this approach is a kind of symbiosis - mutually beneficial coexistence based on getting from each subject what the opposite subject wants, and vice versa. For example, you receive various products that you need software, various kinds of insurance, and the sponsor you found for a business expects returns from you, its dividends, interest from the money invested in you, but this is not always expressed in monetary terms. In most cases, these are your ideas, talents, fruits of your human capital formed over the years of life. In any case, you need to sell part of yourself based on the company's marketing demand, and if you have nothing to offer, then the target audience selected incorrectly.

Sponsor Information

Demonstrating your abilities in a particular area will help solve the problem of how to find sponsors, as well as partners for this project as an additional source of ideas that can adjust for modern business your project. It is worth remembering that patrons always pursue their goals, and it doesn’t matter what you ask them in return. Sponsors want to know that the group of people they support have common ideas, directions of movement, so knowing this, you can adapt to the selection criteria. In the modern world, time is much more important than money, because even the value of GDP is subject to a period of time equal to one year, which indicates the importance of this parameter in the economy and business. Knowing ahead of time who you can and can't reach out to will save a lot of this precious resource. It is most logical to start looking with local investors, which can reduce transaction costs. If a company has not previously worked with projects like yours, then the possibility of financing is minimal. And there is no need to go around in a roundabout way, trying to establish connections, you must clearly define the vision of your future philanthropist.

Start of negotiations

Once a company has been selected, or you already know where to find a sponsor, try to start negotiations. It is best to first contact the marketing director, and if there is no such position in the company, then try to establish contact with the head himself.

Patrons

It is worth remembering that philanthropic companies sometimes have sponsorship managers, and there are also entire product development departments that promote the company's products to the market through advertising. If you have the opportunity to speak on television, then these departments will be interested in sponsorship injections in you, and thereby you provide them with a passive demonstration of the company's products or services, which is done by famous football players who appear at press conferences with aluminum cans sometimes from Coca-Cola, sometimes from Pepsi.

The right presentation is the key to success

When the stage with the investor is passed, the potential sponsor of the project should be aware of the main goals of your idea, plans for the future, the idea of ​​​​your own capabilities, as well as the benefit of the philanthropist received in the future as your startup is supported. But more details a little later, and now we will talk about the process of the performance itself. The presentation must follow the "10-20-30" rule. This means that you need to show 10 slides in 30 font for 20 minutes of presentation, of which only 5 are allotted for your presentation, and the remaining 15 minutes for answering questions. Remember that the time it takes to prepare a presentation speech is inversely proportional to the time it takes to present your idea to an investor. You will need to demonstrate your public speaking skills as best you can. Competent half ensures the passage of the idea to the sponsor basket.

Project Presentation Plan

Now about what should be in the presentation. Attracting sponsors begins with the justification of the project. At this stage, it is most logical to provide a description of your capabilities and abilities, including a resume. If yes, then you can provide your previous successes, as well as plans for the future with a possible demonstration of a video file, which will help you save nerves in the office of a potential partner, because no matter who you are, there will be excitement. Then you need to justify the benefits that the sponsor will receive from your cooperation with him. Imagine that you are the founder of a large video hosting site that millions of network users visit every day, so the company from which you want to receive funding will promote their products on your site using advertising, and you will begin to receive your margin from this. Next, one can imagine existing alternatives benefit for you. It can be insurance, cash, transportation costs, wages and so on. If in your project a patron of the arts is ripening in his head additional features from a deal with you, then this is the basis for further fruitful cooperation. Let's imagine that your volleyball team is so successful that it goes to the World Cup, what a sin not to take advantage of the investor, so the more your project can attract viewers, the higher the probability of funding your idea.

What and how to ask

Another helper in how to find a sponsor for a business will be the right questions, so you need to know what to ask. Never use the "hit the bull in the head" tactic. Try to be flexible with real data. In this case, the expression "cunning as a fox" is most welcome. It is foolish to expect millions of dollars from a patron, especially when it is not known whether your proposal meets your own needs. In this regard, carefully study the history sponsorship companies to know what to ask for in return. It is best to ask for something that costs nothing for the company, and this depends on the specialization of the organization itself.

Possibility of loss of funding

Do not forget that you can both find sponsors and lose them. All donors are different. Everyone has their own goals and expectations that you will need to justify. You must have some common interests with him in a joint business. Accordingly, you need to constantly adjust your actions if you really need an investor. If you are a very famous and influential person, then relations with sponsors are based on your authority, because this allows them to have additional income, but as soon as your fame begins to fade into oblivion, then the NVP from your cooperation with investors will approach zero, which can destroy your contacts with them. Remember, after closing the deal, you are the personification of their firm, so you need to match the image in which the money was invested. It is also worth remembering that if your project, which was originally social in nature, suddenly turns into commercial project, then the image that corresponded to the views of society will also be shaken. Do not refuse the company's offers to participate in various promotions, it is beneficial for both of you.

Errors in the sponsor-sponsor relationship

It is good if the cooperation between you and the sponsor is mutually beneficial. However, finding a sponsor to make this equality a reality is very difficult. In most cases, the advantage of one side will outweigh the other. On the this moment there is no way to accurately assess the effectiveness of the project for both parties, so it is extremely difficult to calculate the losses and benefits. Consider the private causes of non-receipt of investment. Firstly, when all the requirements of the patron were not taken into account when drawing up the business plan, which could lead to the termination of cooperation. Secondly, if during the presentation it turns out that you are considering various forms funding, it means you don't know what you want. Thirdly, your actions must be interconnected with all the subjects of your project activities. And there are many such examples, so it is enough to be a responsible person.

conclusions

In conclusion, it is worth recalling that sponsorship is not advertising, as it is only an engine of trade. By entering into an agreement, you will advertise trademark companies. Remember how to properly enter into a dialogue with a future partner, how to negotiate, and also do not forget what place the presentation is given at this stage. If you are asking for something from a patron, then let it be something that he can easily say goodbye to, and this requires good preliminary awareness. Always look for a way to compromise and live up to the expectations placed on you. If you follow the guidelines outlined here, the question of how to find sponsors becomes less vague.

The request "looking for sponsors" is relevant for any start-up and growing business. Modern technologies made available many convenient options for attracting investment in the company, but at the same time increased competition. Everyone is looking for sponsors, but only a small part of startups manage to really attract investors. We tell you how to get sponsors interested in your project and build productive relationships with them.

Where to find a business sponsor

Finding a sponsor to start a business is a very difficult task. It is difficult to convince someone to invest in a project that is just starting up: it is not known whether the investment will pay off. No one wants to suffer losses, even those who, in the opinion of others, can afford it. The market is full of ambitious young entrepreneurs, confident that it is their company that will “shoot” and make them rich after a few months of work.

In reality, everything is much more complicated. Most of the new projects are closed, and the vast majority of those who have survived receive not at all the income that they originally expected. Potential sponsors understand this well and are in no hurry to share money with every first one.

To overcome this situation, a novice entrepreneur must work simultaneously with several channels of raising funds, as well as be able to present his business, differ from others in a favorable way. Consider the main types of sponsors and ways to find investments for a startup.

Any novice businessman dreams of finding a sponsor, but only a few succeed

Invite relatives or friends

The easiest way to find a business sponsor is to reach out to family and friends. The advantage of the method is that you will be greeted warmly and praised for your desire to create your own business and will most likely help. Minus - the help will be very modest, unless, of course, among your relatives there is no oligarch.

You should not count on the help of relatives, although there are examples when parents helped children start a business: they bought equipment, gave start-up capital, and used connections. This channel is very personal and not available to everyone. Practice shows that most startups are launched without relatives, through other means of attracting investors.

Other entrepreneurs

If a business needs a sponsor, it can contact a working entrepreneur and arrange support with him. This is a rather risky and not promising business: entrepreneurs earn money on their own in a competitive environment and are not ready to share it just like that.

But there is still an opportunity to attract investors in this way: you need to interest them and promise benefits. Moreover, to promise not in words, but to show plans and calculations. This will be a more productive communication, beneficial to both parties. If relatives are sometimes ready to give money free of charge, then the entrepreneur needs to explain how and when the investments will be returned to him.

How to start a dialogue? The best way is to send directly to the businessman/company by email:

• a letter of request;
• presentation of the project with calculations and payback periods;
• Contact details;
• other important information that can stimulate a positive decision.

Bank participation

Banks give loans to start-ups and existing entrepreneurs at a better interest rate than individuals. But to get such a loan, you need to prepare:

• business presentation;
• an accurate estimate justifying the amount of the loan.

Entrepreneurial loans are given only to registered businessmen (IP or LLC, each lender has its own conditions). Therefore, it will not work to attract money in this way before the certificate is issued. The bank, of course, cannot be considered a sponsor, since all funds received from it will have to be returned with interest. But it is reliable and guarantees the receipt of funds.

For the best result, it is better to use several ways to find investors

Venture funds

Venture capital funds engage in "risky" investing. That is, they invest in such projects, the payback of which is in question. Usually this is a business in the area high technology and innovation. Venture funds do not cooperate with companies that duplicate services and products already on the market.

Investors in venture funds are ready to invest in projects that promise them high profits after the sale of shares and securities. They are not interested in the work and competitiveness of the company, more precisely, they are interested in them only within the limits of increasing the value of shares.

Venture capital funds have a lot of money that they are willing to invest in potentially successful projects. But from an entrepreneur seeking sponsorship, strong presentation and accurate calculations are required. Insufficiently accurate business plan, errors in calculations, inflated profits - all this is quickly calculated by venture investors and they refuse to sponsor.

Governmental support

But entrepreneurs and companies whose sphere is related to the solution of social and economic problems population. For example, agricultural producers, builders, pharmaceutical and medical institutions.

Government support is usually in the form of loans and tax breaks. Loans are issued through state-owned banks, where you will have to provide a set of documents for applying for a loan.

To recipients state support often there are special requirements: a certain age, place of residence, etc. Keep in mind that support is not only state, but regional and municipal. Up-to-date information about the programs should be found on the websites of the authorities.

It is perfectly acceptable to write to the local or regional administration on your own: tell about your business, its social significance, the benefits for the region and the amount of assistance needed. In this way, you can gain support, attract attention, or at least learn about existing programs.

Private investors

Attracting private investors is similar to finding sponsors among entrepreneurs: they need to be interested. If entrepreneurs are interested in profit, then private investors can count not only on money, but, for example, on increasing fame, a positive impact on reputation. This may be useful to them in a political or other career.

The initiative, of course, comes from the entrepreneur seeking funds. You should not expect that one of the private investors will become interested in the project and offer money himself. It is much more promising to offer yourself, present the project and its benefits.

Sponsors support only those projects in which they see prospects and benefits

Business incubators

Under the funny name "business incubator" there are organizations that help young entrepreneurs start their own business. The amount of assistance is always different: from consultations and a little advertising to the selection of premises on preferential terms and cash loans. The purpose of such incubators is to help create profitable company that will compete in the market.

it a good option for start-up entrepreneurs without work experience: the incubator is really able to give them a lot. The parties conclude an agreement, where they prescribe the terms of cooperation. It is important to understand that a business incubator helps for a reason: like all investors, it plans to benefit for itself. It could be payout fixed amount after a certain period of time, deferred payment of rent and so on. All conditions must be contained in the contract, that is, the entrepreneur understands before the conclusion of the transaction how he will pay for the assistance.

What is required to enter the incubator? Usually this is an application, a small package of documents and a business plan (sometimes they help with its development). Before concluding a contract, you should study the website of the business incubator, find out what projects it has already implemented and, if possible, talk to the “graduates”. This can approach the transaction more thoughtfully and not run into scammers.

Search for a sponsor on the Internet

How to find a sponsor for a project online? There are two effective ways:

1. Specialized sites for finding sponsors for business.
2. Promotion of your own website and pages in social networks.

There are a lot of sites for finding sponsors, as well as those who want to get money for their business. To start the search, you need to register on several sites, upload a presentation and a business plan of your project there. Visit the site regularly so as not to miss the feedback and answer potential investors.

Another option for finding money for a business via the Internet is associated with your own website and social networks. The site is business card companies. It is difficult to imagine a modern entrepreneur without a website. The better it is, the higher the probability of attracting customers and sponsors.

For the second you need to do special section "Investors", where to tell what kind of help you are counting on (this is not always money, it can be equipment, land, real estate, a car and even advertising) and why it is profitable to cooperate with you. It is necessary to provide several forms of sending funds, as well as feedback.

To find a sponsor, you need to be able to present the project well

How to build relationships between sponsor and sponsored

Suppose a novice businessman managed to find an investor who is ready to invest in his project. How to build a relationship with him, so as not to "scare"? Right Relationship based on several principles:

1. Mutual benefit. If an investor does not understand what he will get from cooperation, he will refuse to give money. The business plan should clearly state its benefits.
2. Honesty. Inflated expected profits, hidden costs and other circumstances that can affect the payback of a business repel investors. Even if at the beginning of cooperation they can be hidden, then they will appear and spoil forever business reputation startup.
3. openness. The investor will be calmer if he gets access to the company's reporting documents, and the entire history of the project is transparent.

How to Negotiate

Negotiations to conclude a deal to help the investor are almost always initiated by the entrepreneur. How should he negotiate to attract a sponsor? First, you need to speak in the "language of benefit": focus the attention of a potential sponsor on what he will receive after investing. It is good if the business already has the first successes. Projects that exist only on paper inspire confidence in few people.

Secondly, speak confidently, competently, measuredly, demonstrating knowledge of your project and market realities. There is no need to "dump" a lot of information on the interlocutor, he will get confused and forget it. It is important to create a favorable impression, to show oneself as a person who owns information and knows how to communicate.

Third, ask for a little. It is better to find several investors and take a small amount from each than to ask a lot of money from one. A large loan increases the risks for the sponsor, which he will not like. Fourth, imagine yourself in the place of an investor. This simple technique will allow you to choose the most convincing arguments and even anticipate the response.

Project presentation requires a lot of preliminary work

What questions to ask

In negotiations, questions are mainly asked by the investor, and the startupper answers by talking about his project. But it's okay to ask a few questions that will put you and your business in a better light. For example, it is appropriate to ask what exactly the investor expects from cooperation with you and in what terms he expects to return the investment. This will help to better think over the development strategy and demonstrate to investors your balanced approach.

Correct self-presentation

Investors often encounter applicants who present themselves as "the best" and "the only ones in the market." AT modern conditions this is ridiculous, and projects with such theses fly into the wastebasket. Do not try to look more experienced and weightier than you really are.

Proper presentation is a demonstration of your real strengths coupled with a willingness to acknowledge weaknesses and identify ways to address them. A novice businessman can say: “I am a good confectioner with 5 years of experience. I understand how the kitchen works and what customers are interested in. I didn't drive Accounting and I don’t know what taxation to choose, so now I’m looking for a reliable accountant.”

No-nonsense self-confidence, professionalism, and a businesslike approach work better than big statements.

Presentation of a business project

You need to prepare well for the presentation of the project. The presentation can only take place verbally or in a multimedia format. The second is preferable. Graphs, calculations, photographs and videos add visibility, that is, they give investors a more accurate idea of ​​the project.

The presentation is conditionally divided into two parts:

• the speech of the author of the project (the presentation itself);
• answers on questions.

The second part is much more difficult: not all questions can be foreseen. Therefore, a good startup presents the project himself. He knows him "from and to" and can answer any questions. On average, the part before the questions should take 7-10 minutes, with 7 being preferable to 10. How long the part with answers to the questions will last cannot be said. The rule is this: than more project interested, the more questions there will be.

Sponsors say "yes" to projects with a high-quality presentation and great potential

When can you lose a sponsor?

The most common reason for a sponsor to refuse to cooperate is dishonest terms declared by the entrepreneur, or incorrect profit calculations. If the sponsor finds out that the startup has withheld important information from him, he will stop cooperation and take the money. This is a big blow to reputation and should not be allowed to happen.

The sponsor will leave if the project does not bring the promised benefits. It is important to understand that the search for a sponsor and an agreement with him is only the beginning of the work. After attracting money to the project, you will have to work harder: to justify the trust and create benefits for yourself and the investor.

Conclusion

The question of finding a sponsor and raising money for a project concerns any budding entrepreneur. Someone starts a business with the money of their parents, and someone proves the profitability of the project to venture investors, while others connect to government programs. There are no clear recommendations. It is useful not to focus on one source, but to raise funds through several channels. It is important to present the project honestly and not deceive potential sponsors with inflated profits.

Today, most citizens are thinking about how to become rich and successful from scratch. Realizing that “water does not flow under a lying stone,” people decide to open their own business. Some open light business for beginners, which does not require large starting investments. Those Russians who want to reach great heights in the business world are considering more complex ideas. Their implementation requires large financial investments, so many are trying to find sponsors for their projects. A great help to novice entrepreneurs is provided by one of best books about business written by Henry Ford. After reading this manual, they will be able to understand how to quickly achieve success and take their rightful place in the domestic market.

How can an entrepreneur find a sponsor?

Not every novice entrepreneur can receive gratuitous financial assistance that close friends or relatives can provide. For most businessmen, the only way to get funds to develop their own business is to find sponsors.

Advice: the search for investors for small businesses is best done in their region. Attracting sponsors that are remote from the place of business can be fraught with various difficulties.

An entrepreneur should not accept the first offer, it is best to study all available options and take into account possible nuances:

1. The ideal option would be cooperation with a company or a private investor who have been working in this area for a long time. You can check the decency and reliability of such a sponsor by the reviews left by his customers.
2. Having chosen an investor, an entrepreneur must ask him what investment projects he worked with. Availability great experience will be an advantage, since the sponsor can provide real help not only with money, but also with advice in starting a business.
3. Many businessmen prefer to cooperate with large companies that have the opportunity to make large investments.
4. In the process of concluding a deal, the entrepreneur will negotiate with an employee of the investment company, but before signing the contract, it is advisable to meet personally with the director.
5. Each entrepreneur must understand that, accepting money from a sponsor for business development, he will have to return it after a certain period of time. Investments can be viewed as loans for the development of small businesses.

What does it take to get sponsor support?

To find a sponsor, an entrepreneur must work hard, since his desire alone is not enough in this matter. If he only plans to open his own business, he needs to develop good project which may be of interest to potential investors. In the submitted business plan, sponsors should see not only a colorful idea, but also specific numbers that will give them an idea of ​​​​the profitability of this idea.

As practice shows, successful entrepreneurs or financial companies that have been on the domestic market for a long time and have free assets that can invest in promising projects act as investors when starting a business. For such sponsors, a hastily drawn up business plan is not enough, so entrepreneurs should turn to professionals to develop it.

After a small business representative has received a good project drawn up by an economist, he should think about how to present it to investors. The main task of the entrepreneur is to attract the attention of a potential sponsor. To do this, he needs to offer, in which it is important to reflect the main points of the business project. You should not paint your proposals on several sheets, since in order to arouse investor interest, one page of printed text, written correctly and concisely, is enough.

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In the commercial offer, which is compiled by the current entrepreneur, the following can be reflected:

• how long it is in the local market;
• what progress has been achieved during this time;
• how wide is its customer base;
• reviews of business partners and grateful customers;
• possible business prospects if third-party investments are introduced into it;
• what profit the sponsor will be able to get from his investments, etc.

Advice: You can send commercial offers to potential sponsors both via the Internet and by fax. But it will still be better if the entrepreneur personally turns to investors and presents his proposals to them.

How to interest potential investors?

Starting to search for sponsors, many entrepreneurs place relevant ads on specialized Internet sites. It should be noted right away that large companies, able to invest a lot of money in business projects, do not consider such proposals for cooperation. They are only interested in specific figures and facts. When studying business plans, they pay attention to the following nuances:

1. What expenses are necessary to start the business (these must be supported by estimates).
2. What are the prospects for the proposed business project.
3. Under what conditions is the entrepreneur willing to cooperate.

If the business plan presented by the entrepreneur is of interest to the sponsor, then in the process of further negotiations, some of its points may be adjusted by mutual agreement of the parties. An entrepreneur should exercise extreme caution when signing various kinds of financial documents. If he is not well versed in these matters, he should enlist the support of a professional. Having concluded an agreement with a lawyer, he will be able to protect himself from possible problems in future. The specialist will carefully study the papers provided for signature and will be able to identify all the "pitfalls" in them in a timely manner. A lawyer will also be able to give advice to a novice businessman on all issues of interest to him, and also explain why a current account is needed for an individual entrepreneur.

Where can you find sponsors?

If a novice entrepreneur does not know where to find an investor who can allocate funds for the development of his business, he should contact companies specializing in such matters:

• business incubators;
• investment funds;
• technology parks, etc.

Advice: It will not be superfluous for an entrepreneur to attend a lecture or seminar on the topic of business development. Also, do not let go of the presentation view and professional exhibitions which are visited by both businessmen and their potential sponsors.

Today, platforms created specifically for investors and representatives of small, large and medium-sized businesses have appeared on the Internet. Entrepreneurs can present their business projects to a wide audience. If any of the users of the site are interested in the idea, he can offer sponsorship services.

How to negotiate with a potential investor?

An entrepreneur who plans to negotiate with a potential sponsor needs to conduct a dialogue directly with the director of the company or with his deputy specializing in marketing. Once the contact is established, the businessman must correctly justify all the strategies of his firm. At the final stage of negotiations, he should focus on the possible benefits that the sponsor will derive from the investment. It is worth noting that during the presentation of a business project, an entrepreneur must appeal with documented facts.

Rules for finding a sponsor that every businessman should be familiar with

Some people who try to open own business, apply for money to banks lending to subjects entrepreneurial activity. Despite the large number of offers that Russian financial institutions make to entrepreneurs, they do not issue loans to every businessman. As a result, many start-up companies are forced to look for private sponsors. When looking for investors, entrepreneurs should consider the following options:

1. Search in your region successful businessmen who have free assets for investment. To do this, entrepreneurs should attend all events that are related to the chosen business area.
2. Search for sponsors on specialized Internet sites, for example, at a business incubator or a technology park.
3. Venture financing, in which the investor controls up to 40% of the shares of the enterprise in which he has invested his money.
4. Assistance from regional state structures. Entrepreneurs can try to get a grant to grow their business.

How to get investments from successful businessmen?

To attract investment, entrepreneurs should look for wealthy sponsors, which can be found among successful businessmen. To do this, they should use the following recommendations:

1. Create and justify a business proposal. The entrepreneur should make a list of people with whom he has already had successful cooperation. When compiling it, it is necessary to highlight all important points, which may indicate the well-being of a business partner, for example, an elite car, a luxurious country cottage, constant trips abroad, etc.
2. Take an active part in various presentations where you can make contacts that are useful for business.
3. Conduct large-scale promotions where you need to advertise your business to the maximum, show products to a wide audience, talk about the prospects for cooperation and grandiose plans for the future.
4. In a personal conversation with wealthy businessmen, you should not immediately mention financial problems. On the contrary, it is necessary to show that the business is flourishing and developing dynamically.

How to get venture investments?

In the process of finding sponsors, entrepreneurs may consider venture capital investments as an option. Their sources can be:

• venture funds created by a group of businessmen that invest money in the development of start-up but promising companies;
• a large company that can spend investments received from outside to increase its financial portfolio;
• bank-generated venture capital;
• a fund formed from the money of large corporations;
• state assistance, which encourages entrepreneurs who are able to implement unique projects and introduce know-how technology.

Venture investments have a lot of advantages, of which the following points should be highlighted:

• the fastest possible receipt of investments;
• may issue money for the implementation of a risky business project;
• there is no need to transfer collateral, etc.

Despite the significant advantages of this type of investment, it is worth noting several disadvantages: the constant need to deduct a percentage of profits, difficulties in finding a sponsor, the need to compile reports for investors, transferring almost half of the business rights to sponsors.

How to get investments on Internet sites?

Entrepreneurs who have a developed business plan can present it to a wide audience at sites such as an incubator or a technology park. The main task of such services is to assist start-up businessmen in finding sponsors for the implementation of their projects. In order to present a business plan to potential investors, an entrepreneur must first submit it to the administration of the Internet site. If there are no questions to him, the businessman will be given workspace and a time interval has been allocated. The administration concludes an agreement with him, which specifies all the nuances and available services.

How to get a grant from the state?

A novice entrepreneur can apply to the regional administration for a grant for business development. If he manages to defend his project on the commission, then the money will be given to him irrevocably. It should be noted that the grant is given to those entrepreneurs who, when developing their business, will be able to take into account the interests of the regional administration, so the project should solve problems social plan. As an example, we can cite several business ideas that may qualify for a grant from the state: a waste processing company, a company that is able to increase the grocery basket, etc.

What mistakes can entrepreneurs make?

If small businesses and sponsors manage to establish relationships on equal terms, then both parties will benefit from cooperation. But in practice, the opposite happens. Almost always, the advantage is on the side of the investor, since he, taking advantage of the hopeless situation of the entrepreneur, dictates his own terms.

Beginning businessmen should take into account several factors that may prevent them from obtaining investments:

1. When compiling the business plan, the benefits of the sponsor were not taken into account.
2. During the presentation of the project, the entrepreneur cannot clearly answer the questions asked by the investor.
3. The figures presented in the business plan raise doubts among sponsors.

Save the article in 2 clicks:

When planning to attract sponsors to your business, an entrepreneur needs to understand that he will have to accept all their conditions. In return for the investment received, he will have to give something in return. The sponsor may require to place his advertising everywhere or pay dividends in a certain amount. If an entrepreneur is not ready for such a turn of events, he should not even try to look for investors, since he high proportion probabilities will fail.

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