Beer business in winter. What documents are needed to open a beer store

In Russia, more than 11% of beer is sold on tap through stores and small retail outlets. The origin and large-scale development of this business falls on 2008-2009, when, in the cycle of the economic crisis, shops with a relatively small assortment began to appear like mushrooms after rain. Beer on tap does not go through the pasteurization stage, it is characterized by brighter and richer taste than bottled beer. Therefore, every year it finds more and more admirers, and also makes many entrepreneurs who build a business in this field successful.

The beer industry is one of the fastest growing even in a crisis - over the past 20 years, this segment has grown by about 6 times. This development was partly facilitated by the state, motivating to reduce the consumption of strong alcoholic beverages - cognac, vodka, etc. As a result, today ¾ of alcohol falls on beer. There is also an upward trend draft beer- these are separate buildings and departments in shopping and entertainment centers.

What does it take to open a beer store?

Before opening any line of business (for example), you need to calculate all the main and additional costs, analyze the consumer market, assess the level of competition, how much it costs to open a draft beer store, as well as the risks and disadvantages of the business.

The algorithm for opening a draft beer store:

financial calculations, drawing up a business plan;
opening and building a development strategy;
choice of store format for opening;
registration of a permit package of documents;
search for a place, conclusion of a lease agreement;
purchase of equipment;
selection of a supplier and conclusion of a contract for periodic deliveries;
search for personnel, conclusion of employment contracts;
advertising;
opening of a draft beer shop.

Advice: sale of draft beer – seasonal business. Income in summer exceeds this figure in winter by 4-5 times.

Since the storage period of a live foamy drink does not exceed 7 days, it is necessary to ensure the sale within this period so that the product does not have to be thrown away and suffer losses.

It is recommended to start with small volumes - 18-25 varieties are enough. The entire assortment should be divided into 4 sectors, each of which should contain 3-5 proposed options for an intoxicating drink. For some buyers, it is important how much the beer costs, others are willing to pay a lot, but only for their favorite variety. Carefully analyze consumer demand, after 4-6 months the product range can be adjusted. A year later, the owner has a clear picture of which varieties are selling better.

It is also advisable to offer snacks for foamy drinks - dried fish and squid, suluguni cheese, smoked pig ears, chips, crackers, nuts, etc. This makes it possible to double the bill. There is a wonderful alternative for beginners -. In this case, part of the organizational issues will fall on the shoulders of the partner, and you will have the opportunity to work with a well-known brand and get an established scheme of business processes.

Open a draft beer store: where to start?

The main thing is to open a place with a high pass rate. Draft beer shops are point shops - they are located at the intersection of busy paths, near the entrances to supermarkets, department stores, metro stations, that is, places with a large crowd of people. Due to the small area, since the foamy drink is sold to take away, you can quickly recoup even the most expensive rent and go to stable income already in 2016.

There are also points with a small number of seats on the principle of a pub. They are located on a larger area and require the installation of a bar counter and chairs.

According to experts beer business, the coverage radius of one point is approximately 350-400 meters. It is important that in this place there is a high degree of patency. For the calculation, both the inhabitants of the area and the people who pass by should be taken into account.

After choosing a place, you need to take care of the visibility of the store - order a bright sign, place signs. You should not place a store near competitors - these are the same points of draft beer, universal kiosks, bars.

Since the center is full of such establishments in every city, sleeping areas remain free - a great option for accommodation. This is the minimum number of competitors, relatively low rent and a stable flow throughout the day. According to experts, a nearby student residence can increase sales by 30%.

But do not forget about the restricted areas, which include educational, medical and sports facilities.

It is unprofitable to open a store from scratch near business centers, business districts. It is unlikely that anyone will want to buy an intoxicating drink during the working day, the bulk of visitors will appear only after the end of the working day. In this place are more relevant.

The supermarket will also become a big competitor, as it is easier for many to buy bottled beer at the time of shopping than to go elsewhere for draft beer. In addition, pouring points are often already located at the outlet. If the sale in them is not carried out by you, then only a variety of varieties will help increase the number of visitors.

Draft beer shop equipment

Equipment can be purchased independently or rented - depending on the availability of start-up capital and the foresight of the strategy.

You can enter into a long-term contract with a specific supplier. As a rule, most distributors supply their own equipment, sometimes they even take care of advertising and staff training.

In order to open a draft beer store from scratch, you need to purchase equipment:

cooler - a device for maintaining a stable level of liquid temperature (approximately + 5º);
rack for placement of pouring taps;
bar counter or counter;
containers for transportation and storage - kegs;
column - a mechanism for pouring a drink;
drip pan;
defoamers;
hoses;
gas cylinders for displacing liquid from the keg;
reducer for pressure support;
refrigerating chambers;
showcases for the sale of related products - snacks, dried fish, etc.

Beer shop decoration

The list of permits depends on the place where the trade will be conducted. Without completing a full package of documents, you should not open a point, as the inspection authorities can quickly close it until the circumstances are clarified, which will arouse suspicion among the residents of the area. Therefore, on the opening day, all documentation must be ready - from the seller's sanitary book to.

The main list for the design of the store:

permission to trade local administration(if you want to open a point on the street);
permission to sell (if you plan to open a point in a shopping or entertainment center);
conclusion of the SES bodies;
conclusion of the fire inspection;
lease contract;
employment contract with staff;
health records for employees.

Owners of most outlets this format registered as individual entrepreneurs– the registration procedure will not take more than 5 working days, but the minimum.

In order to obtain permission from the sanitary and epidemiological station, you need to use non-toxic paint or tiles for wall decoration. Lighting should be both natural and artificial, floors should be waterproof. The draft beer store should have good ventilation. Every day you need to carry out wet cleaning, cleanliness is the main criterion in the analysis of SES organs, as with.

The following requirements must be met in order to obtain a permit from the fire inspectorate:

the presence of an emergency exit, the doors of which must be opened from the outside;
availability of instructions on fire safety measures;
conducting a one-time briefing on fire safety measures for all workers;
availability of an evacuation plan and signs with the number of the fire department;
fire detectors.

How to keep records in a draft beer store?

“It's not beer that kills people… it's the accounting and realization of sales that kills people,” experienced players of the beer market joke.

A draft beer store from scratch is a fairly new discovery in the field of sales. For the convenience of accounting, it is recommended to choose automated computer systems. Most points from the moment of opening are installed by automated shop equipment, some buy it after the payback of the start-up costs.

The store owner needs to choose a program that will record transactions, take into account income and expenses, and also form a customer loyalty program.

Seller's technology:

acceptance of the order from the buyer;
pouring beer;
search for the ordered variety from the proposed list in a special program;
sending labels for printing;
gluing a label on a bottle;
barcode scanning;
settlement with the buyer;
check printing.

Companies that optimize these processes and can be used when opening and operating a draft beer store from scratch:

"MiniSoft";
"TapVisor";
"Microinvest" and others.

Beer shop design

Draft beer store design important point. Just making repairs and arranging furniture is not an option. It is necessary to create an appropriate atmosphere that will correspond to the intended theme and give visitors comfort.

Among the large number of beer outlets in the development of design, the task is to stand out from the competition. This can be done by an original and unique interior, room design, general style, finishing material and paraphernalia.

To match the specifics of the store, you can decorate the room in dark pastel colors, use rough wooden furniture, artistic plaster on the walls. An important design element is attributes. These can be wooden barrels, dark wood, thematic paintings, hop ornaments, etc. Lighting in such places is muted. As a rule, the rays are directed to the products, while other corners, the interior remains dark.

Also today, many draft beer stores have deviated from the main theme when developing the design and opened bright spacious premises with additions of red, orange or blue colors. As a result, the room seems visually large, there is a feeling of cleanliness and comfort. Large windows, a standardized interior and a huge number of lamps make the draft beer store bright, bright and unforgettable.

A big role in the development of design belongs not only to the interior, but also to the sign. It should be concise, bright and memorable. You can place original or standard signs around the store that will guide people and encourage them to make a purchase.

How to promote a draft beer store?

When choosing advertising and marketing moves, it is worth starting from the specifics of the business. What is relevant for most areas may not give results in the beer business. For example, advertising on television, radio, placing ads in print media will be expensive, but they will not give the expected effect.

In addition to signage, interior design and thematic design a good marketing ploy can be outdoor advertising - banners in the area of placement.

Advice: hard to believe - but even the name of a draft beer store affects sales. It is important to come up with a short, concise and original name which is quickly remembered.

Experienced beer players effective method called audio advertising. Any promotion or profitable proposition announced to passers-by by megaphone. At the same time, the main thing is to do such events periodically, otherwise the residents of neighboring houses will hate you.

Everyone approaches the issue of discounts differently. Some experts do not advise distributing discount cards "right and left", since in winter the store may expect losses. Other popular outlets are boldly introducing discount and accumulation cards to attract customers.

Also, the marketing issue can be resolved with the beer supplier. Many of them give advertising paraphernalia with their logo for free - these can be ashtrays, coasters, etc.

How much does it cost to open a draft beer shop?

The threshold for entering a beer point starts from 300 thousand rubles. Starting investments depend on the region of location, the format of the store, and the types of beer supplied.

Consider exemplary business plan to open a draft beer store from scratch:

registration of individual entrepreneurs, registration of permits - 10 thousand rubles;
lease payments - 40 thousand rubles. per month;
carrying out repairs and finishing works- 80 thousand rubles;
purchase of beer equipment - 180 thousand rubles;
purchase of the first batch of goods (beer plus snacks) - 100 thousand rubles;
advertising - 10 thousand rubles;
staff wages (2 salespeople) - 40 thousand rubles.

Based on calculations, in order to open a draft beer store from scratch, you need to spend 460 thousand rubles. Every month, expenses will amount to about 250 thousand rubles.

This suggests that the daily revenue should not be less than 9 thousand rubles. If the average check is 300 rubles, it is enough to serve 30 customers. It's not that much.

Is it profitable to open a draft beer shop?

Draft beer is a popular product. Opening a store selling it from scratch is an excellent metropolis. The margin level varies between 50-100%.

Since this business is seasonal, you can recoup your initial investment only in warm weather. Experts advise opening a point from scratch in early spring, so that by the beginning of summer the store will be “at the hearing”. Initial costs can be recouped in the first summer month. In winter, many points are simply closed, as the business becomes unprofitable. In this case, it is important to retain the right to rent the premises. Sometimes it's more profitable to pay rent during non-working months than to start everything from scratch and spend money on advertising in a new place.

Project payback calculation:

the average cost of a liter of draft beer is 60 rubles;
average turnover per day (summer) - 250-300 liters;
the average monthly turnover will be 450-540 thousand rubles.

As can be seen from the calculations, the payback period of the project will be 1-1.5 summer months.

Draft beer shop as a business: reviews

Beginners and experienced entrepreneurs who have managed to open a draft beer shop from scratch have generally received positive feedback. Most of them literally "live" in their business, highlighting the whole culture of consumption of live draft beer.

It is recommended not to be afraid of competition, which is now enough in every city. If such a large number of points are functioning, it means that there is a demand for the product, and you can push them out by finding new places (it only seems at first glance that there are no such places left) or by offering a wider range. “If there is beer, there will be buyers,” says Sergey Rozhkov, the owner of a draft beer store from Yekaterinburg.

It is also noteworthy that many managed to open a business without their own investments. If you build a competent business plan and be confident in the profitability of the project, you can get credit funds and quickly repay the loan.

Negative feedback about this business available only in winter. If from November to February (the most critical time) the point “goes to zero” - the profit received pays off the monthly expenses, it is better not to close the place. If the store is operating at a loss, activities can be stopped for a crisis period.

Save the article in 2 clicks:

Opening a draft beer shop is a profitable business if you approach everyone responsibly organizational issues. The profitability of the project largely depends on the choice of location. Despite the fact that the business is in the seasonal category, high demand during the warm season can quickly recoup the initial investment and provide work in winter months. Also, when organizing, it is important to design the premises, the general style, the preparation and collection of permits and the search for a reliable supplier.

In contact with

Approximate data:

Monthly income - 450,000 rubles.
Net profit - 80,750 rubles.
Initial costs - 380,800 rubles.
Payback - from 5 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan draft (live) beer store with cost and income calculations.

Service description

This article presents a business plan for a draft beer store. A similar enterprise can be opened both in a large and a small town. The article will cover aspects such as legal regulation, promotion methods own business, calculations based on real data and, of course, what an entrepreneur needs to do to make his business successful.

Market analysis

Considering the market alcoholic products all over the world, it should be noted that the Russians are in 4th place. Thus, one person in our country accounts for 15.76 liters of pure ethyl alcohol. This figure is very impressive. Only Moldova, the Czech Republic and Hungary are ahead of Russia.

But there is another side of the coin - the quality of alcohol consumed and its harm. In recent years, the taste preferences of Russians have changed markedly. Most of the population prefers elite drinks, not surrogates. This is due to several factors. Firstly, with an increase in the standard of living (even taking into account the current crisis). Secondly, with the quality and taste characteristics of products - Russians mostly prefer to drink less, but proven products.

Yes, opening alcohol store is a very interesting idea that can pay for itself in a short time. If we consider the demand in this market segment, it is worth highlighting that the most frequently consumed products are:

beer (36%);
wine (34%);
vodka (26%).

For all other varieties of alcoholic products, the demand is much less. From this we can conclude that the future store should be associated with these varieties of alcohol (all at once or one of them).

We must not forget that there are quite a lot of alcoholic supermarkets today. The competition here is very high. It will be very difficult for a novice businessman. Therefore, it is worth taking interesting idea, which in itself will already attract customers.

Today, many Russians are interested in the so-called "live" beer. Of course, it has a completely different taste, smell and quality than regular bottled products. And there are not as many such alcoholic "boutiques" as there are liquor stores. That is why we will consider this idea as the most attractive.

SWOT analysis

In order to realistically assess your capabilities, you need to evaluate internal and external factors that can not only benefit, but also seriously harm the business.

So, the following categories can be classified as external factors (which cannot be changed):

Capabilities:

Lack of competition as such in the context of draft "live" beer stores.
Opportunity to develop a retail network throughout the city under a recognizable brand of the same name.

Threats:

Serious restrictions and requirements from the legislation of the Russian Federation, as well as local regulations, which can nullify the entire activity of the organization or lead to fines.
social movement for healthy lifestyle life (development of a negative attitude towards alcohol stores).
High level of competition among alcohol sellers.
Availability retail chains with lower prices for similar products (bottled alcohol).
The need to meet strict quality and customer service standards.

There are also a number of internal factors (which the entrepreneur can independently regulate in the course of work), which include the following:

Strengths:

Availability of quality products.
Favorable prices for consumers through the development of beneficial relationships with suppliers.
The presence of powerful advertising opportunities that would attract customers.
Attracting customers through the emergence of new varieties of beer.
High level of customer service.
Fast service.
The presence of a system of discounts and other privileges for regular customers.
Availability of certificates for products purchased from suppliers.

Weak sides:

Lack of experience in this area.
Lack of assortment (more precisely, other goods in the store).
Narrow focus of the store.

Of course, it will not be so easy to open a draft beer store, an entrepreneur will have to face a number of difficulties and restrictions, so preparatory stage it is necessary to familiarize yourself with the current legislation in order to avoid fines and not commit an administrative offense.

Opportunity Assessment

planning working time in the store, you need to remember that there are a number of rules. So, the sale of beer is prohibited from 23:00 to 8:00. This restriction does not apply to places Catering. But even here you need to be careful. Restrictions may be introduced additionally on the territory of a particular region. So, in St. Petersburg it is forbidden to sell alcohol from 22:00 to 11:00, and in Yakutia - from 20:00 to 14:00. In some places, retail trade may be completely prohibited on certain days.

The punishment for violating this rule is quite serious: a fine of 5 to 10 thousand rubles, as well as confiscation of products sold illegally in the store.

So, the work of our draft beer store will be carried out according to the following schedule (we took the average time frame, which, if necessary, can be adjusted for a specific region):

Incidentally, in holidays it is also forbidden to sell alcohol, and in the Ulyanovsk region it will not work at all to buy alcohol on weekends.

Total: 98 working hours per week; 420 working hours per month.

For work, sellers will be required, who will also perform the functions of a cashier. For uninterrupted supply, you will need 4 sellers who will work in shifts (2 through 2).

If you want the store to work around the clock, then you need to equip it with separate tables and chairs. In this case, the establishment will already be considered a public catering enterprise.

To have additional profit, you can diversify the assortment not only with different brands of beer, but also with all kinds of snacks. It can be sandwiches, fish, crackers, chips and much more.

Particular attention should be paid to the size of the room. Thus, beer bottling machines can be located in stationary trade facilities and warehouses, the total area of which is at least 50 m 2 . If the store opens in countryside, then this value is reduced to 25 m 2.

If there is a desire to quickly return the invested funds, then it is best to open a draft beer store in spring or summer. It is during this time period that the peak of demand for this alcoholic beverage falls.

Organizational and legal aspects

To get started, you need to register. You can choose or . Must be specified OKVED codes. In this case, they will be as follows:

52.25.12 – Retail beer;
52.2 - Retail trade food products, including drinks, and tobacco products in specialized stores.

As for the taxation system, it is worth stopping at UTII (if there is one in the region, in Moscow, for example, UTII can be applied to a small number of activities). It is also possible to use and.
Choosing UTII, the entrepreneur may refuse to use the cash register. In other cases, it will be mandatory for use. If UTII is used, then it is necessary to ensure the issuance of strict reporting forms to their customers.
It is imperative to obtain an opinion from Rospotrebnadzor, SES and the Fire Inspectorate.
If a cash register is used for work, then it must first be registered with the tax service.
To accept payment by bank transfer, you must.
The lease agreement must be formalized.
All employees working in the store must have health books. They must also undergo a medical examination on time.
The store should have natural, artificial and emergency lighting.
It is better to decorate the store with tiles or non-toxic paint.
Fire safety measures (presence of a fire extinguisher, evacuation plan) must be observed.
You will have to keep an alcohol declaration (an innovation in 2016).

Of course, these are not all requirements. It is worth studying the relevant GOSTs, SNiPs and SanPins in order to equip your store in accordance with all standards. When working in the format of a catering point, you need to study additional legislative acts.

Marketing Plan

One of the most important stages is the design of your own draft beer store. You need to start with cosmetic repairs. Next, you need to not only arrange the equipment, counter, tables and chairs, but also create a pleasant atmosphere that will win over customers, make them stay and drink beer. At the same time, it is necessary to carefully consider how the sign will look. It should be large, catchy and attention-grabbing, memorable.

The interior can be supplemented with interesting items that would emphasize the mood of the whole institution.

Worth working on and possible options the name of your draft beer store. It should not be ordinary, boring.

The sale of draft beer is a rather specific type of business. You should not try to use all types of advertising, some of them simply will not work, so why spend extra money? For example, advertising a store on television, radio and other media is not only expensive, but also inefficient.

For work, it is best to use the following types of advertising:

Outdoor advertising. It is the most efficient of all. Moreover, it should be located in the area where the draft beer store itself is located. This also includes the design of the shop window and the facade of the building in the same thematic direction, so that customers can immediately find the store. It is worth thinking about lighting, so that even in dark time day of problems with finding the right place for potential buyers did not arise.
Distribution of coupons, discounts. This can be done either before opening, or upon visiting or purchasing for a certain amount. You can think about the accumulative system of discounts.
Additionally, you can negotiate with product suppliers to provide them with special promotional products. And many do it absolutely free. These can be ashtrays for visitors, coasters for mugs, and much more.
It is possible to organize an additional zone– open a summer veranda with umbrellas and benches. In addition, you can smoke there.

Calculation of projected income

This is a very ambiguous question. Everything will depend on the brand of which manufacturer the entrepreneur is going to sell. So, for domestic drinks, the margin is usually 100%, and for imported - 30%. Domestic beer will be sold in our store, which will make it possible to make a big profit.

Subject to daily work, the revenue can be: 30 * 15,000 rubles = 450,000 rubles. This size is quite real even for a small shop. Especially if it also sells beer snacks.

Production plan

Here I would like to dwell on what kind of equipment is required for work. Naturally, repairs will be carried out first.

cooler. It is he who will maintain the right temperature for the beer, so that it will be pleasant for visitors to drink it. Hardly anyone is a fan of warm beer.
Rack on which pouring taps will be installed.
Counter.
Kegs. In it, the drink is transported from the supplier to the seller. Also, products can be stored in it until the moment of opening.
Special beer column. It performs two functions at once - it complements the interior and helps the seller pour beer.
drip tray.
Beer tap (you can do without it if you do not plan to pour the drink into glasses).
Special hose.
Gas cylinders. With the help of them, the beer is released from the kegs.
Reducer. It is he who allows you to maintain the required level of pressure inside the cylinder.
Fridge. For storing other products and the beer itself.

In a word, a lot of equipment will be required, but it can pay off very quickly. Equipment can be provided by beer suppliers. They often rent it out or even for free if you buy certain quantities of beer from them.

organizational plan

Total: 380,800 rubles. These are the initial costs.

Financial plan

Profitability will be: 80,750/450,000 = 0.179 or 17.9%. This figure is quite acceptable for business.
Payback: 380,800 / 80,750 = 4.71. Therefore, after 5 months, the entrepreneur will be able to return the invested funds and receive a net profit.

Risks

As in any other type of business, there are a number of significant risks when opening a draft beer store. The most important are the following:

seasonality

It should be noted that in winter the demand for these products is greatly reduced. In order to avoid serious fluctuations in revenue or even a lack of profit, it is worth adding hot pastries, hot dogs, sandwiches or something else to the assortment in winter.

Product shelf life

Live beer can be stored not so long. Some varieties even retain their taste qualities only for the first 5 days. With improper planning, up to 50% of the available raw materials can be lost.

At the beginning of your work, it is worth making purchases in small batches in order to assess the level of customer demand, highlight the most popular varieties, and only then form a subsequent order.

Severe control by regulatory authorities

This can lead to large fines and administrative penalties. It is worth conducting your business honestly and in accordance with the law. Then, for sure, the regulatory authorities will not be able to find fault with the work of the institution.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Beer is a drink that is loved all over the world. True connoisseurs of it will always prefer a glass just filled from a keg, rather than buying a bottled product. This drink is also called "live". It contains many useful substances for humans, if, of course, it is made in compliance with the technology of responsible brewers. Specialists position draft beer as seasonalbusiness. Say what you like, but the demand for it is still greater in the warm season. When the July heat is on the street, the cash registers of draft beer shops are quite decent. In one summer month, it is quite possible to sell about 10 tons, even through a small outlet or beer bar.

Where is the best place to place a point for the sale of draft beer?

As with any store, the success of a draft beer outlet lies in its good location. People who are returning home from work willingly buy this drink, so it would be wise to open a trade near residential areas. A good location is also considered a place near businesses, markets and grocery stores. By law, it is forbidden to open such points of sale near educational, medical and sports facilities. When choosing a leased area, this must be taken into account, otherwise the business will face difficulties.

How much money do you need to start a business?

If we talk about what you need initially to open a draft beer store, then it is quite enough to rent a room of 20 m². For its equipment, 15-20 thousand dollars will be needed. To accommodate 12 taps from which the drink will be poured, 10 m² is enough, the rest of the area will serve as a trading floor. From practice it is known that usually attracts buyers outlet where you can choose from 20-24 varieties. Therefore, the same number of cranes will need to be installed, and the optimal area for a store should be from 40 m². From furniture, you will also need a counter, and from equipment - a cash register.

Equipment for the sale of beer on tap requires certain investments. Therefore, many entrepreneurs start their business by concluding agreements with a distributor of a manufacturer of a particular brand. Under the contract, they transfer equipment to the store owner, train salespeople and provide marketing support. The brand representative also guarantees Maintenance equipment. Due to the specifics of the spill of the drink, the taps often become clogged, they need to be cleaned at least once a month.

If an entrepreneur takes an independent path and sells the product of several trademarks, then he will have to spend his own money on the purchase of bottling equipment, refrigerators and other furniture. Only the equipment for the store of "live" draft beer will cost him no less than 10 thousand dollars.

Necessary equipment

The equipment kit usually includes:

Cylinder with gas (carbonic acid). It is necessary to displace the drink from the keg. Special food carbonic acid is used. It is important to observe the bottling technology and control the degree of CO2 saturation of the beer.
The reducer is the equipment necessary to control the pressure coming from the cylinder. Usually he reduces it to 1-3 atmospheres from 60-80, which are created inside the tank. It is necessary that this part always works properly. Its failure can lead to a hose break and even a small explosion.
A keg is a vessel made of steel. They are from 5 to 100 liters. To comply with the technology and useful qualities of the drink, it is necessary that it be securely sealed.
Pickup head. Through this equipment, carbon dioxide is supplied to the keg.
Cooling device. This node is one of the most expensive in the system. It is able to cool from 15 to 400 liters of one beer per day. The price of the device also depends on the performance. The cooler is able to maintain the optimal temperature of the product during bottling at any air temperature; without it, business on this drink is simply impossible.
Defoamer. It is installed next to the tap and makes it easy to fill not only a glass, but also a PET bottle.
The beer column is the equipment through which the product is poured directly. The column plays an aesthetic role and can be designed to pour one type of drink or several.

Unobvious Features of the Draft Beer Sales Business

Selling draft beer has its risks. The fact is that it is stored in kegs for no more than five days.. If the purchases are calculated incorrectly, then part of the product can simply be poured. As a result, the business will suffer losses. However, along with this, it has undeniable advantages: a steady demand for the product, small investments and a quick return on investment.

The easiest way to open a beer shop is to buy.

But if you still want to do it yourself - we suggest you step by step instructions from the expert of the company "Piv & Co".

With the collapse of the USSR, many phenomena left the life of Russians. One of them was the "beer house", where the factory workers went after a working day to skip a couple of glasses of beer. But the Soviet pub did not disappear without a trace - a beer shop came to its place, where not only factory workers go ...

Not only the format of the institution has changed, but also the culture of beer consumption itself. Today, people go to a beer store not for a couple of glasses of beer, but for a couple of liters. Therefore, many aspiring entrepreneurs, beer lovers, are attracted by the idea of opening a beer store from scratch.

At first glance, it may seem that opening a draft beer store from scratch is easy. Entering a similar store, we see a rack, some taps, hooks, price tags. But entering this business and writing down to the smallest detail and details step by step that needs to be done - you will soon realize that the list is not limited to "find, buy and sell." In addition, like any other business, a beer store has a number of specific features and nuances that anyone who wants to make money on draft beer must know.

If you are an aspiring entrepreneur with no business experience, get ready for the fact that when opening a beer store from scratch, you will somehow have to delve into a lot of issues related to the retail industry. Without knowing such concepts as an invoice and an invoice, it will be difficult to open and run a beer store business from scratch, not to mention the fact that the lack of, for example, knowledge of how the 1c system works will significantly slow down business development. It will be much easier to open a beer store for a person who is familiar with the work of retail firsthand.

But even a more experienced person will have to learn many nuances of this business, which we will talk about in this article.

Investment size

If you seriously consider the issue of opening your own beer store with an area of 40-50 sq.m, you need to understand that you will have to invest about 1.7 million rubles in it. This figure does not include the purchase of equipment (since at the initial stage it is recommended to use the equipment of the supplier), but it includes two other key cost items - repair of the premises and payment inventory. The latter will take at least 600 thousand rubles. This is how much it will take to fill the store with goods and start trading.

Of course, the amount of inventory and assortment will directly depend on the area of \u200b\u200bthe premises. It will not work to place an acceptable number of varieties on an area of 15-10 sq.m. On such an area, you can only place about 12 cranes, i.e. sell 12 beers, while the optimal number of beers on offer is more than 20. But you will have to pay for the extra space that the assortment that matches your ambitions will require. Given that the rental rate in a highly trafficked place is not small, the rental amount will also take a certain place in the budget initial investment in the liquor store business.

The rest of the bills that an entrepreneur opening a beer store will have to pay will not be so significant. But get ready for the fact that there will be quite a few of them. You will have to pay for the production of a signboard, and printing of polygraphy, and the necessary furniture - a rack, showcases and refrigerators, you will also need to purchase snacks, without which no purchase of draft beer can do. You will also have to set aside funds for the festive opening. Thus, the total amount is rather big. Naturally, the amount of investments can be significantly reduced, but in this case there is a possibility that you will not be able to reach those revenue indicators that will help you recoup the funds spent as quickly as possible.

In addition, one should add to the list of investment costs for opening wages sellers. You need to understand that sellers will directly contact buyers, selling not only the main product - beer, but also making cross-sales. The better the seller works, the better he finds a common language with customers, the higher will be the sales figures and, accordingly, your revenue. Therefore, when selecting sellers, attention should be paid to their communication skills, as well as appearance. In addition, no one has yet canceled the honesty of the seller, as well as caring for his motivation to sell more. If you want to receive a stable income and not look for a new seller every month, make up the right motivation- set a decent fixed salary and bonuses for exceeding the sales target.

Important! Always a must have in stock a certain amount funds for contingencies.

An airbag in the form of deferred funds will help in difficult times and will not stop the work of the beer store.

Thus, if you have the necessary amount of funds to start a draft beer shop business, it is worth starting the launch right away. In terms of time, the opening of one point of various beers can take about 2 months. But the process may be delayed due to an increase in the time for selecting a suitable room. On average, with the search for premises, the launch period for a beer store is 3-4 months.

Step-by-step instruction

You should start, of course, with a competitor analysis. There is nothing complicated about this - you just need to walk through the working beer shops of the city - a dozen will be enough - and make a cut of the varieties that these points offer. So you will understand which product is most in demand by the inhabitants of your city and you will be able to create your own assortment without fear of miscalculation and without hoping to hit the sky with your finger.

Then you need to start looking for suppliers. There are two options - call the manufacturing plants, in particular their sales departments, and find out the contacts of distributors who work in your city or region. Or, on your own, find contacts on the Internet and establish communication, find out prices, conditions, etc. As a rule, there are not so many distributors of draft beer in each region. We advise you to find out which of these companies occupies an overwhelming market share and start working with it. So you can immediately get the highest quality product, enlist and take advantage of the support of an experienced player.

The work of the beer store will depend on the choice of the supplier.

Firstly, the distributor can save you from unnecessary expenses: instead of buying necessary equipment, you can rent it from a supplier or even get it for free. In this case, the supplier company will provide not only the equipment itself, but also install it correctly and configure it using its own specialist technicians.

At the same time, the equipment will be of high quality, since the distributor is interested in ensuring that his product is stored and bottled correctly, without loss of taste, and the equipment itself serves as long as possible. Moreover, it is the companies involved in the wholesale of draft beer and providing equipment for its strait that often provide service maintenance. For example, they carry out technological washings twice a month, and also provide the beer shop with containers - cylinders and kegs, carbon dioxide, hoses and other things.

The beer supplier also bears the responsibility for logistics and delivery.

It is the distributors of breweries who take care of all the logistics, working according to one of two schemes: they either take the beer out of the brewery and distribute it to their customers, or the brewery delivers the products to the distributor's distribution warehouse, from where, according to the received applications, the beer is sent to retail stores.

Logistics for draft beer is a very important point, since the product itself requires a high organization of this process. The fresher the beer, the better it is. For this, they take draft, or “live”, beer. So there will be no problems with receiving the goods. Usually, by submitting an application before 12 noon, you will receive your order by the evening, and if you place an order after lunch, you can expect to receive beer the next day before lunch. At the same time, you can be sure that the beer received today was bottled yesterday or the day before yesterday at the plant, which is even 1500 km from your shop.

This fact should dispel the fears of future owners of beer shops about the percentage of write-off of beer and its "delay". With the proper organization of the beer store business, accounting commodity balances beer does not sour, despite the short shelf life.

On average, different types of draft beer have a shelf life of 30 to 60 days, depending on the brewing method.

There is, for example, unpasteurized beer, the shelf life of which is no more than 10-15 days.

If you go into details, then real beer is obtained from 4 main components - water, hops, malt and yeast - and is brewed according to classical technology. But if other ingredients are added during production - flavors, stabilizers and preservatives - then the output is not beer, but a beer drink with a shelf life of more than 60 days. It is beer drinks that are produced by well-known giants - EFES, Baltika, etc. Draft beer is the product of small local producers, whose products are presented in beer shops.

Having decided on the assortment and suppliers, you need to start looking for a room, repair and equip it, register a business, select staff and think over a marketing strategy.

By the way, you can open a point both in the form of an LLC and in the form of an individual entrepreneur. However, it is the second option that is preferable, since in the case of scheduled inspections of outlets supervisory authorities, fines for shortcomings will be significantly less for individual entrepreneurs. Tax is better to choose UTII.

As Mr. Chichvarkin once said, in retail there are only three basic requirements for a store: the first is a place, the second is a place, the third is another place. These three requirements apply to any retailer, and a beer store is no exception.

However, you need to understand that in the case of a beer store, the standard rules that work for finding a place for retail have to be adjusted taking into account the characteristics of beer consumption. So, a beer store should be located primarily in a residential area - in close proximity to the place of residence potential clients. It is unlikely that people will buy a couple of liters of beer near work, in the center, and take them in public transport or by car to their homes. In most cases, the purchase is already made directly near the house.

It is extremely important that the room is located in the most accessible, visible and visible place.

Therefore, the entrepreneur is faced with the task of finding and taking the most "fishy" place, since the store's revenue will depend on this. This is not so difficult to do, because in any microdistrict of the city there are certain crowded places with high pedestrian and car traffic. It could be stops public transport, subway exits, etc.

However, to be sure of the quality of the chosen place, you should not rely only on assumptions. Traffic must be counted during "peak" hours - from 16:00 to 17:00 or from 17:00 to 18:00. At the same time, the traffic rate will vary for different cities. For example, for cities with a population of less than a million inhabitants, at least 360 people must pass by the proposed location of a beer store, and for cities with a population of one million, more than 480 people. Car traffic is also important - according to statistics, about 70-80% of the customer base of a beer store comes by car for beer.

When choosing a room, pay attention to the availability of convenient parking near the entrance to the store.

Of course, it is more convenient to work in separate non-residential buildings, but as a rule, a suitable room is located on the first floors of residential buildings. Such is the situation with commercial real estate in the country, so you have to work with what you have. But in no case should you rent a basement or semi-basement for a beer shop, since it is quite possible that such a room does not have permission from the fire inspectorate. You should also not choose a room, the level of the entrance to which is higher than 1.5 m - this is due to the fact that the store sign that you will mount above the entrance will not fall into the field of view of a potential buyer.

By the way, when choosing a place, you will have to remember a number of restrictions that are imposed federal laws on trade in tobacco and alcohol products. For example, such products cannot be sold within a radius of 100 meters (in some regions this figure may differ) from educational and medical institutions as well as sports facilities.

When opening a draft beer store, you need to send a request to the city administration about the possibility of retailing beer and cigarettes in a particular room before renting it. Only after receiving a document confirming the permit, you can not be afraid of the arrival of inspections.

As for the area of the premises, there are no restrictions on the part of the state for the retail trade in draft beer. However, organize a beer shop with high economic indicators and fix good sales in a room of less than 50 sq.m is problematic. Here you need a comfortable shopping room to the entire range, both beers and related products- snacks and snacks, was favorably presented.

Naturally, when searching for and selecting suitable premises, the question arises of the price for rent. If you want your store to be profitable, it must be in the very the best place. But you will have to pay for this. Of course, options with an exorbitant rental rate of 3,000 rubles/sq.m should not be considered, but if there is a choice to take an advantageous place for 1,700 rubles/sq.m and a “slightly worse” one for 1,200 rubles/sq.m, do the choice is better in favor of the first option. You can compensate for a more expensive rental rate by trading 200 thousand rubles a month. It's much easier to do it in the best place.

The documents

The documents required to open a beer store today are not much different from permits for trading in any other product. According to the law "On state regulation production and circulation of ethyl alcohol, alcoholic and alcohol-containing products ", neither a conclusion from the SES nor licensing is required to start a beer store. However, you will have to issue a standard “Consumer Corner” for any store with information about legal entity or individual entrepreneur, a book of complaints and suggestions, etc.

ECLZ (electronic secure control tape) is also not required - you can work with a regular cash register, popularly called a "check printing machine". Of course, later, when opening several stores for management accounting, it will become necessary to use one of the automated solutions - for example, bar coding, which will require the appropriate cash register equipment. However, at the initial stage of opening a store, you should not go into these details.

By the way, until 2015, the outlet had to declare the sale of alcoholic products, however, with the introduction of the EGAIS system, organizations involved in the retail trade of beer and beer drinks are exempt from fixing sales and filing a declaration with Rosalkogolregulirovanie.

Beer shops and draft beer outlets are a relevant business option in any city: it is popular, profitable, and easy to manage. However, opening a store is not easy. One of the main problems that entrepreneurs face is paperwork for a beer store.

In 2016, amendments were made to the law “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption of alcoholic products”. Read in the article what documents and permits are needed to open a draft and bottled beer store in 2017.

Documents for opening a beer store: business registration and OKVED

For retail beer enough to register IP. Open an LLC if you plan to engage in wholesale.

For individual entrepreneurs, there are several convenient taxation systems - a patent, a simplified system or UTII (Single tax on imputed income).

Suitable OKVED codes:

52.25.12 - "Retail trade in beer"
47.25.1 - "Retail sale of alcoholic beverages, including beer, in specialized stores"
47.11 - "Retail sale mainly of food products, including drinks, and tobacco products in non-specialized stores"

You don't need a license to sell beer!

According to the latest requirements for the premises, the store must have a trading floor and a warehouse. Total area - at least 50 m2. You must have a lease agreement or evidence that the premises are your property.

SanPin: a list of documents for a beer store

Sanitary standards are set out in SanPin 2.3.4.021-94 "Sanitary rules for food trade enterprises." We are preparing a long list of documents, without which it is impossible to open a draft beer store:

Store permission. Carefully study the requirements for the location of the business!
A list of products sold agreed with Rospotrebnadzor.
Agreements on preventive measures of disinsection, disinfection and deratization.
Agreement on the export and disposal of waste.
Contract for disinfection of ventilation and air conditioning systems.
Sanitary and epidemiological conclusion of Rospotrebnadzor.
Production control program.

Consumer corner

.According to the law, a Consumer Corner must be organized in the store. It should contain:

The text of the law "On the protection of consumer rights"
Book of reviews and suggestions
Certificate of state registration
Book of complaints
Conclusions of controlling authorities and their telephone numbers
Evacuation plan
Warning that the sale of alcohol is prohibited to minors

Opening permit: fire safety

In order for the State Fire Supervision Authority to issue a permit for a draft beer store, the following documents must be submitted:

Fire alarm installation confirmation
Evacuation plan
Fire safety magazine

For fire safety requirements, see SNiP 21-21-97 "Fire safety of buildings and structures", in the Decree of the Government of the Russian Federation of 04/25/2012. No. 390 "On the fire regime" and the Order of the Ministry of Emergency Situations of March 25, 2009 "On approval of the set of rules ...".

Requirements for opening a beer store: EGAIS and online cash desk

EGAIS is automated system state control of volumes of production and turnover of ethyl alcohol and alcoholic products. Connection to the system is required.

To register in the program, get a crypto-key and do electronic signature. This can be done at any certification center in the city. The second key will be issued after registration on the EGAIS website.

How to work with the program? The entrepreneur registers the purchase in an electronic invoice, or rejects it if the quantity or quality of the product does not match it. After that, the purchase data automatically enters the online checkout. It is not necessary to register the retail sale of beer.

Cash machine must be compatible with EGAIS. Experts advise installing online cash registers. According to the regulations, receipts must have a QR code and a WEB link to the FS RAR website. Documents for cash registers:

Card and passport of KKM
Service Agreement cash register
Journal of the cashier-operator

Alcohol declaration and alcohol register

Alcohol Declaration once a quarter is served and RosAlkogolRegulation. It is designed to regulate the circulation of alcoholic products and keep records of it. Read more in Decree of the Government of the Russian Federation of August 9, 2012 No. 815 "On the submission of declarations on the volume of production, turnover and (or) use of ethyl alcohol and alcohol-containing products and on the use of capacities." Individual entrepreneurs selling beer fill out Declaration No. 12.

Data-driven alcohol register entrepreneurs make a declaration. Read about the journal in the order of RosAlkogolRegulation dated June 19, 2015 No. 164 “On the form of the journal for accounting for the volume of retail sales of alcoholic and alcohol-containing products and the procedure for filling it out.” The journal is filled out every day or no later than the next working day.

Documents for opening a draft beer store: we are moving towards success!

Documents for opening a store have been collected, permits have been received and the draft beer store is ready to go. Now the business revenue depends only on you. We wish you long queues for beer and high profits!

From the list of documents ripples in the eyes? We have a solution - ready business. In this catalog we have collected offers of ready-made beer shops in St. Petersburg. See business for Moscow.