What to trade in small town? Choosing a direction for business

Starting your own business is always an important and responsible step. It is necessary to register a company, determine the field of activity, select premises, personnel, organize marketing company. To date, there are many courses and lectures for young entrepreneurs, which are organized by both private schools and the state.

At such events, you can get acquainted with the basics of entrepreneurship or ask questions of interest. Unfortunately, it is impossible to find out the whole strategy of doing business there. It will take a lot of work and study the material on your own to open your own company that will bring stable income.

Choice of field of activity- one of the main components of a successful business. Much here depends not only on the geographical location, but also on the population of the city. Of course, a business based on working on the Internet does not have such a geographical reference, but with trading in stationary stores, you should carefully study the market.

You should consider goods that are already sold in the city, but the demand for them far exceeds the supply. You can also start selling fundamentally new things or provide previously unfamiliar services. Recently, franchise work has become very popular - under the brand name well-known organization a novice entrepreneur is registered and begins work in accordance with the standards adopted by the company.

Business in a small town - pros and cons

The field of activity depends on target audience, from potential clients. So, there are both advantages and disadvantages to opening a store in a small town. A business that is successful in a big city will not always be able to bring a stable income in a small one.

It is right to open a business in a small town because in any business there will not be a large number of competitors. And this means that it is not so difficult to collect information about them, which means that it becomes possible to conduct a deep analysis of indicators and build the most profitable business model.

Starting a business in a small town requires less start-up capital. Most likely, the cost of renting a room here is several times lower, in addition, advertising costs are significantly reduced.

In a business in a small town, the emphasis should be on the quality of service. Many provincial residents are not accustomed to personal service, having additional services already included in the price. High-quality service can greatly increase customer loyalty, which means an increase in the number of sales and the average bill.

In addition, many ideas that are already successfully working in big cities have simply not yet reached the outback. By introducing them in a particular region, you can create a fundamentally new type of activity, thereby attracting a large number of customers.

Along with the advantages of doing business in a small town, there are several disadvantages. First of all, the solvency of customers here is much lower than in megacities. It has to do with the level of income. In addition, some types of business are only suitable for large cities.

Business in a small town - where to start?

Many aspiring entrepreneurs believe that it is impossible to start a business in a small town. There is an opinion that the market has long been divided between competitors, and it is extremely difficult to introduce a fundamentally new product.

First you need to decide what to sell - a product that is already on the market or bring a new product.

After studying the market offers and analyzing the actions of other organizations, you can find "your" business area.

Do not be afraid to open a point that will work with the same product group as competitors. If another store in the city sells fish hooks, then they are in demand. You can safely open a store selling the same hooks, but working on a different principle.

This may be a different assortment, flexible work schedule, a list of additional services, a reward system for regular customers. The main task is to “hook” the buyer, to attract him with something unusual and to keep him near you. The advantage of small towns is that the word of mouth principle works very well here. Satisfied customer he will tell his friends about the new store, where they not only sold everything he needed, but also took care of the packaging and delivery of the goods, and besides, they offered to order everything he needed for the future.

When opening a business in a small town, you should understand how its inhabitants live, what is interesting for them.

If the town is located in a warm region near water bodies, it is possible to develop the sale of goods for sports and outdoor activities.

Grocery stores, clothing stores, hairdressers, shoe repair shops, ateliers are always in demand. Even if there are a lot of similar establishments in the city, the client will compare and choose until he finds the best one for himself.

try something new

On the one hand, everything new and unknown scares, on the other hand, it attracts attention and arouses interest.

Some ideas brought from megacities take root perfectly in provincial towns. Opened the first bowling alley or gift shop in the city self made will attract a large number of visitors, who can then become regular customers.

When starting a new type of business in the city, the solvency of the population should be assessed. You should not open a salon specializing in grooming cats and dogs in a small town. Most likely, it will not be required. But you can think about opening a hotel for pets. In many families, before the holidays, the question of who will take care of their beloved pet is always relevant. Low prices, good conditions - and there will always be customers in the hotel for animals.

Franchise work

A relatively new, but already popular type of business is franchising.

When choosing a company for cooperation, you should evaluate how much its services will be in demand in a small city. Today, under a franchise agreement, you can work with food, clothing, footwear, household appliances furniture, cafes and restaurants, entertainment complexes, food delivery services.

In order to choose a franchisor, one should get acquainted with the history of the creation and development of its network, with the demand for services both on a scale and at the regional level.

Particular attention should be paid to the terms of cooperation, the availability and amount of franchise payments. On the initial stage terms of delivery of goods, settlements for products, advertising company. Well, if you can talk with other representatives of this network. Often, they have much more to say useful information than franchisors.

Networking requires certain conditions to be met. Failure to comply with sales plans may lead to termination of the contract. These subtleties must be known even before the signing of the contract.

At the same time, franchising is an opportunity to significantly reduce advertising costs at the initial stage, increasing the recognition of your company almost from the first days.

Despite significant financial support at the initial stage, when working on a franchise, you should have a reserve of your own funds. Most companies do not cover rental costs, wages personnel, as well as payment of taxes and other obligatory payments.

Starting your own business is an important step that requires serious preparation. A correctly chosen field of activity guarantees success with the correct and competent conduct of business.

A business can be equally successful both in a metropolis and in a small city. When opening your outlet, you should focus on potential consumers, study their needs and try to satisfy them as much as possible.

Even in a small town, there is every opportunity to turn a small business into a large enterprise, which can subsequently develop into a regional or even federal network.

* Calculations use average data for Russia

What profitable business can a beginner in a small town open with minimal investment? We offer 25 business ideas relevant in 2019 in small towns, as well as detailed launch guides.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, porches and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. This is a great idea for beginners, relevant in 2019. To accommodate the workshop, 4 square meters is enough. meters.

Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the population's need for public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.

Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.

Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles (the average price for decorative candles), then when selling 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.

Making handmade soap

A business idea for beginners that can be opened with a minimum of funds is the production of natural handmade decorative soap. The main investments will be spent on raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.

Sale of seedlings

not bad seasonal business for beginners in 2119, the sale of seedlings may become. Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are in the greatest demand. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.

Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to buyers in ready-made. Opening the smokehouse does not require big investments. The purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.

Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.

Ready-made ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.

Donut

A donut shop is a great option for a mini cafeteria or mall food court department. The margin on these products without much damage to demand can reach 1000%. The technology for baking donuts is quite simple, and there are many both manual units and automated systems that can improve performance. In addition, donuts are a product that will leave you room for creativity.

gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can submit your products through social networks. As you can see it is also a great business idea for beginners.

Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing good place a small outlet will be able to bring 100 thousand rubles. net profit.

Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at children. school age. Such a business can pay off in 2-3 months, and its profitability can reach 150%.

Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.

Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another hurdle is competition. AT major cities It is becoming more and more difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.

Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. interesting idea in this area can be the organization of a mobile 3D cinema, working in cooperation with local schools, rural houses of culture and other organizations that free of charge and gladly provide their space for such events to the organizers.

Meat trade

Meat is a commodity of daily demand. Even with the appearance in the neighborhood of a large trading network- "death with a scythe" for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that you will not find in a supermarket. A butcher's shop can be opened with an investment of 600 thousand rubles, the profit of small outlets is 75-100 thousand rubles.

beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The turnover of the store in 300-350 thousand rubles will allow you to go to net profit 50-70 thousand rubles.

Women's clothing store

Sale women's clothing This is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.

mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.

Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. At minimum investment(about 450 thousand rubles) you can engage in private orders - shallow drilling in the construction of wells and the launch of installations for the extraction of groundwater. You can also work for legal entities in large scale construction.

Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.

Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, cooking different kinds barbecue and snacks, as well as takeaway, will require about 1.1 million rubles, which can be recouped by the middle of the second year of operation.

pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For not big city the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.

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What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + helpful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

When scheduling with a large number requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement contextual advertising in the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in metropolitan areas);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, electronic books, smart watches, portable chargers, headphones, covers, protective glasses and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, it is in the network that there is a large selection of aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of addicted people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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Hello! Today we will talk about business in a small town and give 28 profitable business ideas.

The article will be useful to those who are tired of working "for their uncle", and those who are thinking about creating their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small town that are the most profitable.

Entrepreneurship in the provinces has a lot of its own characteristics compared to business in large cities. If this specificity is taken into account even at the stage of business planning, then you can grab yourself a completely monetary niche.

What to consider when starting a business in a small town

Features of entrepreneurship in small towns are associated with the specifics of their economic development.

Low purchasing power. Please note that your future clients and buyers are residents of the province, where salaries are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive things is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, a purely vegetarian restaurant.

Such business ideas in a small town will not find their customers - instead of profit, you risk a loss.

Shortage of basic goods. Yes, it happens. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you have to drive to the other side of the city? Or maybe there are no clothing stores in your city that represent popular chain brands, and all residents of the city either go to the local market to get dressed or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what is not in your city, but would you like to see in the future?

Plan to expand further. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the growth in demand for your goods or services will begin to slow down and stop completely - the city will run out of people who want to buy something from you. If you want to develop further, you should think about it in advance. Perhaps over time you will be able to expand, and the number of your customers will be able to replenish the residents of nearby points.

Low barriers to entry into business. This can be attributed to the advantages of doing business in a small town. Indeed, the cost of renting premises, advertising, wages to workers in the provinces is significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to get state support to start your own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege - it should be done! Some entrepreneurial niches in your year may be completely free.

Advertising in the form of "word of mouth". On the one hand, it's great. Since the news of your newly opened store will quickly spread through most of the city. But, this phenomenon also has a minus: if you make a mistake at least once, the whole city will also know about it.

What kind of business to open in a small town

What exactly can an aspiring entrepreneur in the province do? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Stick to what you are good at. This is an ideal option for the first own experience in business. You have worked for several years in some company and feel like a specialist in your field - you can work independently. The most typical example is an accountant. An experienced accountant can easily open his own business for the provision of accounting and tax accounting services, the preparation and submission of tax returns.

There is always a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the provinces!) to turn to such an accountant than to hire a permanent employee for themselves. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can transfer knowledge to others. Examples include notaries and lawyers, cosmetologists, photographers, massage therapists.

Pay attention to those areas where there will always be demand. There are certain business niches where sales do not depend on the economic crisis or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Start a business that provides scarce services. For example, in provincial towns there are very few inexpensive entertainments available - residents of the city, both adults and children, have nowhere to go in free time. I see that trampolines are now being actively installed in well-traveled places, for example! Analyze possible “deficient” options. What if the city lacks just your implemented business ideas: do not forget about the affordability of the price for your services.

Explore the Internet. This advice can be taken in different ways. You can start an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can work successfully. But the creation of an Internet cafe or the organization of Internet courses (using the Internet, creating websites, copywriting basics) may well turn out to be good ideas. A good option would be to work on a citywide website that will host all the city's news, announcements and other interesting information.

Savings and more savings. For residents of the provinces, those services that will allow them to save money will be attractive. This includes all services for the repair of clothes and shoes, apartments and cars, hairdressers with affordable prices that offer a full range of basic services at affordable prices. And the complex "House of Life" in general can be the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell already in a large city. Local produce in the form of berries, mushrooms, fresh vegetables, fish and farm products can be bought at a low price. In a large metropolis, "eco-products" are now in vogue, which means that the resale markup can be quite significant. It is even better if the products are not just resold, but first processed: among the options are small canneries, smokehouses, bakeries and other similar enterprises.

Nobody canceled small production. You can produce goods for sale in other cities or make do with your own small town. It can be anything: a bakery, furniture production, welding, etc. The main thing is to brain! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. A business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of the inhabitants of the city.

Let's sum up our reasoning. Business in a small town can be very different, it can be organized in one of three areas:

• Provision of services to the population: tire fitting and car washes, hairdressers and beauty salons, minor repairs, services of specialists in working specialties - plumbing, electrician, welder, tiler and others.
• Trade in goods: grocery stores, pharmacies, household chemicals stores, building materials, spare parts for cars - if there is an obvious shortage of them; sale of handmade goods - it is better to combine sales through a trading shop and an online store.
• Own production: processing of local products for subsequent sale in a large city, a mini-bakery in the absence of one in the city.

Don't forget the kids! Children's clothing, footwear, private kindergartens, development centers and additional education, various entertainment for children will be in demand in any city.

Consulting has not been cancelled. You can be in a small town, but consult people all over Russia and even around the world. The main thing is to be a specialist in the field in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small town. This is just a small part of what we can give you. Therefore, in addition to these ideas, read more articles with collections of business ideas on our website:

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We are also waiting for your ideas in the comments.

Business idea number 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the registration of all required documents, registration in funds and different instances, licensing. Most of the financial expenses fall on the following items:

• rent of a large well-maintained premises;
• purchase of furniture, inventory;
• arrangement of a room for cooking;
• staff wages.

The average cost of one month of visiting such a private kindergarten for a child is approximately 10,000 rubles. A group of 8 people brings 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will be more utility bills.

Many kindergartens of this type practice new teaching methods, interesting programs, due to which the cost of finding a child in an institution increases significantly. If you do not wait for a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea number 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs a quality service will always be in demand among customers.

The organization of a tool sharpening workshop is considered an economically affordable activity, but certain costs are required to start:

• rent and arrangement of premises for work;
• payment for training initial courses and advanced training;
• purchase of equipment for organizing the process.

The average cost of sharpening nail scissors or nippers is 200 rubles. The cost of such work, taking into account the depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income of 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea number 3. Organization of well drilling

Project costs - 180,000 rubles.

The essence of this project is to organize a complete process of drilling and arranging a well in private areas to provide water for irrigation and household use. The service is in constant demand from the owners of summer cottages, households who need to provide themselves with water. This is true in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, offering it to the customer. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with hard work.

The average cost of a well laid meter is 1800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company's services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By building just two wells a week, you can fully recover the cost of installation in the first month.

Business idea number 4. Making shawarma (shawarma)

Initial investment- 170,000 rubles.

The idea of ​​this project is to open outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires a minimum knowledge of cooking skills, small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular with many students, visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version of Kupava. This will become the main part of the costs along with the following items:

• purchase of equipment necessary for cooking;
• seller salary;
• utilities;
• purchase of products and packaging materials.

The calculation of the cost of one cooked shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during the shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, 40,000 rubles remain at the disposal of the owner.

Business idea number 5. Opening a tailoring studio

Initial expenses - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for the repair, manufacture and decoration of clothes. Such necessary work are in demand and popular, do not depend on the season at all, cover a large number of clients of different ages. There are more and more people who want to look stylish, have original things, breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be a rented space in a well-known shopping center, hypermarket or a busy part of a residential area. Most of the expenses in the business plan fall on the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of accessories for sewing;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first, the average check of the order is 300 rubles, and the main amount is hemming things, fitting to the figure. Fulfilling from 15 such orders per day, you can achieve a profit of 2000 rubles minus the cost. Advertising, cooperation with ready-made clothing stores can be of great help.

Business idea number 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear, some types of economy-class clothing from a manufacturer, and sell them to a consumer in a small store. This popular and common type entrepreneurial activity can bring a stable profit even in a competitive environment, if it is reasonable to approach the choice of a place of trade, the selection of an assortment.

You don't need a lot of space to open a store. You can arrange a lease for a department or several square meters in a shopping center. A modern option would be the placement of goods in an online store, with delivery to the buyer in the area of ​​​​residence.

Specializing in inexpensive practical things will bring returns faster than the implementation of famous branded ones, it will require less investment. Additional costs are:

• delivery of goods from the supplier;
• payment to a hired seller;
• purchase of showcases, mannequins, racks.

Selling knitted clothes in a stationary store with a real markup of up to 40-50% will help to achieve a stable turnover of funds, get a net profit after the first year of operation. Working directly with manufacturers will significantly reduce the purchase price and increase the income from the project.

Business idea number 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- supplier search original accessories, jewelry, their implementation in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at the female audience, which is happy to acquire new jewelry.

The purchase of goods in this category can be made:

• in specialized warehouses of souvenir products;
• from home craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organize work via the Internet, and participate in sales exhibitions. High traffic can be ensured by the neighborhood with women's clothing and cosmetics stores, a beauty salon. As an additional income, such stores offer master classes in the manufacture of accessories and jewelry.

The cost of the offered products depends on the trade margin. Small trading volumes are covered by high profitability, unlimited shelf life. Therefore, you should not expect a quick payback, focusing on an average period of 10 months.

Business idea number 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in the free zone of the shopping center, where everyone can have a drink or take a cup of flavored drink with them. Such a miniature institution is focused on high traffic, and the best location will be the presence of shops, universities.

It is good to start a new business format using the franchising method, which consists in the full support of each stage by the parent company. Certain dividends give the right to work under famous brand, use their supplier base. Additional items of expenditure:

• accommodation payment;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places for accommodation of clients;
• purchase of high-quality coffee raw materials.

Every day, the coffee house sells from 50 to 150 cups of hot coffee at an average price of 70-100 rubles and a cost of 30 rubles. The calculation assumes a daily profit of at least 2,000-10,000 rubles. Attracting confectionery products, original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is from 50,000 people.

Business idea number 9. Flower business

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packing them, arranging them into designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of an assortment of flowers, determine the method of implementation (a retail outlet in a transition, a boutique or an online store). To open you will need:

• rent a room for the sale and storage of flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists if necessary.

An additional expense item will be the maintenance of staff, the delivery of flowers to customers, and packaging materials.

The minimum payback period for a fresh flower shop is 1 year. The margin that can be set for such a product is seasonal. In the pre-holiday period, an increase in the cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

Among the shortcomings of this project are a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea number 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail to the buyer in a special stationary stall. This type of small business is distinguished by small initial investments, great competition, but constant profit with a reasonable approach to the trade margin, compliance with trade standards. Fresh fruits are in demand in any season, but subject to changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in the markets, shopping malls, pavilions near transport stops, metro stations. To implement the project, you will need:

• stationary stall, open or closed type tent;
• conclusion of a contract for wholesale purchases of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps to reduce the cost of renting land, utilities, taxes. With special attention should be observed sanitary standards, the quality of customer service.

The percentage of the trade margin can vary from 50 to 100% depending on the name of the product, its exoticism. Therefore, the payback directly depends on the volume of trade, and can be up to three months.

Business idea number 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of treatment and preventive services for animals in a hospital or at the client's home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is required to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are associated with the purchase and maintenance of equipment, staff salaries.

The estimated profit of the clinic is 150,000 rubles per month. The minimum cost of admission is 250 rubles. Demand for high-quality veterinary services is high; overexposure and a hotel for animals are becoming relevant. With a daily reception of more than 25 people, carrying out specific operations, income can significantly exceed the average figures.

The disadvantage of the business project is a high percentage of the cost of veterinary services. It comes up to 75% of the indicated cost. Because of this, investments pay off in terms of 8 to 10 years of operation of the clinic.

Business idea number 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project may be the opening of a mobile car wash and dry cleaners. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set necessary equipment, detergents. A special demand for such mobile car wash-installations is noted among the owners of large vehicle fleets, enterprises hiring them for a comprehensive car and bus wash.

The total cost of a simple set starts from 200,000 rubles, and additional costs, depending on the tasks set, are:

• registration of permits and documentation for work;
• payment of rent or sublease of the site;
• payment of wages.

Choosing the right car wash location is directly proportional to the number of customers. Therefore, the best option may be a sleeping quarter, a well-known hypermarket, a busy highway to the entrance to the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average amount of profit when servicing 10 cars will be 3,000 rubles.

The provision of additional services for polishing the body, dry cleaning the interior will help to significantly increase profitability. During the seasonal recession, a good profit is guaranteed by the carpet washing service.

Business idea number 13. Opening a cosmetics and perfumery store

Initial investment - up to 300,000 rubles.

The idea is to open a store, which offers cosmetic and hygiene products, compositions for cleaning, washing, perfumery. Such a product is in great demand at any time of the year, used in everyday life. An analysis of this segment of the consumer market indicates the possibility of achieving success even with high competition with right choice trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or a hypermarket is suitable. The main costs for such a project:

• rent of a place of trade;
• purchase of racks, showcases;
• purchase of wholesale consignments of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than in a year, which is often typical for this type of trade. Most of the expenses go to wages, the maintenance of the point, so some responsibilities can be assumed by the owner. To attract regular customers, you can recommend promotions, advertising.

Business idea number 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintenance of a store offering high-quality and fresh meat products. Food is always in demand, and this type of business will bring good income. Therefore, the opening of a shop offering products farms with a minimum number of margins, it can be a profitable investment.

You can open such a business using franchising or purchasing products directly from farms, monitoring quality and freshness at every stage. Some expenses are required to start the workflow:

• rent retail space in the lively tiger center, in the market;
• purchase of refrigerated display cases, equipment;
• purchase of the first supplies of meat of different categories;
• equipping with overalls, hygiene products for appropriate conditions.

The sale of meat products requires the creation of ideal sanitary conditions, division of the zone of cutting and sale. The average margin for some types of products can reach 50%, so the question of the payback of such a business depends on the turnover, the breadth of the range. You should carefully choose the location on which the attendance of the store depends.

Business idea number 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of such a project- purchase from trusted wholesale suppliers of all kinds baby food, mixtures and complementary foods, for the purpose of sale in a specialized store. The opening of such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large expenses for opening such a store are associated with renting premises in a high-traffic area. The best option: proximity to children's clinics, grocery supermarkets, good transport interchange, acceptable to customers. To organize the trading process, you will need:

• special refrigerators for products;
• shop equipment;
• display furniture.

At the initial stage, it is worth looking for distributors of famous brands in the region, who can provide refrigerators on a contractual basis, free shipping and advertising. As an addition, you can offer the sale of goods through the website of the online store. Considering the high costs of setting up and starting work, the store should be expected to pay for itself no earlier than in 10-12 months.

Business idea number 16. Opening a barbecue

The minimum investment is 270,000 rubles.

The general essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to cook barbecue, serve it to customers to take away or in the establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good traffic near the slopes and park areas.

To organize such a project and implement the idea, it is necessary:

• select and rent a land plot;
• purchase a tent or tent for comfortable conditions for staff and customers;
• provide the institution with the necessary equipment, furniture.

The emphasis should be on high-quality meat, products, cleanliness and a cozy atmosphere. The bulk of the cost quickly pays off with a large flow of visitors, so building a reputation works no less than paid advertising. Particular attention of the owner should be paid to the observance of sanitary norms by employees.

During the shift, you can sell 150-170 servings of barbecue, each of which is accompanied by additional snacks and drinks. Considering a trade margin of 100%, the monthly turnover of such barbecue houses reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea number 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product does not have seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in sets and lingerie good quality during the last years.

To implement the planned project, it is necessary to think over and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic of the target audience. After choosing a room, you must:

• purchase commercial equipment, racks and mannequins;
• find a competent seller;
• work out an original design to create comfortable conditions.

The most popular are classic and extraordinary sets of good quality underwear, which are best purchased directly from a foreign supplier. The trade margin for individual goods and sets ranges from 50% - 100%. The offer of discount and gift cards, replenishment of the assortment can help to quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

The minimum investment is 250,000 rubles.

The essence of the business idea- organizing and equipping a small store, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in a convenient container. Such stationary points are always in demand among drink lovers who prefer a high-quality and unpasteurized product. The relevance of the project is possible with a combination of a location with good traffic, high-quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time, a good way would be to conclude an agreement with certain suppliers who will provide the equipment necessary for work for rent or leasing (and sometimes free of charge), and ensure uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Given the seasonality of the project, you can add to the range soft drinks, kvass, packaged snacks for beer, hot tea to go.

Business Idea No. 19. Children's electric car rental

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles, electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near playgrounds.

Such a business project is suitable for implementation in small towns where there is no own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee for the shift;
• lease of the territory;
• transportation costs for the transportation of mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average, he will work 30 minutes per hour or 300 minutes per day. This means that one car can bring 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings are provided by work without the involvement of additional personnel and the availability of a truck for transporting such electric machines.

Business idea number 20. Opening training courses

Initial investment - from 300,000 rubles.

The essence of the project– development curricula, organization of the training process for clients of different ages. Of great relevance are short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school). Language courses with different levels of training are no less in demand.

The implementation of the idea begins with the development of a plan for training hours, obtaining a license and certification of training. The best option when searching for premises, hourly rent of classrooms at the institute, technical school will become. Basic expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration of qualified teachers;
• utilities.

The profitability of such a business depends on the occupancy and the number of students attending such courses. Providing monthly training for several groups of up to 100 people in total, the project can bring a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and professions in demand.

Business idea number 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea is to organize a stationary room for the leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity amid the lack of alternatives. Modern options offer a small range of entertainment, slot machines and toy sets that can keep an active child busy for several hours.

Such a business requires major financial costs to organize, quickly pays off with the right pricing policy and selection of responsible personnel. The main costs will be:

• payment of rent for the premises;
• purchase of inventory, special furniture, labyrinths or trampolines;
• employees' wages.

Income completely depends on the choice of the optimal place for arrangement: cinemas, shopping centers, sleeping areas in big cities. The average cost of an hour spent in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and a turnover of 50,000 and 100,000 rubles, respectively, you can achieve a yield of 50%. Customers should be attracted with themed holidays, discounts and unusual toys of good quality.

Business idea number 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of solarium equipment, the provision of artificial tanning services to the consumer. Such projects are widely in demand in cities with a temperate climate, a small number of sunny days a year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can secure a flow of customers by renting a small room in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• to re-equip the premises in accordance with safety standards;
• provide comfortable conditions for customers;
• equip workplace administrator;
• purchase the necessary minimum of cosmetics.

An analysis of such business ideas shows the optimal profit margin at the level of 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients 10-15 people per shift. This will make it possible to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect the self-promotion of the solarium, the provision of cumulative discounts and interesting promotions to expand the circle of customers.

Business idea number 23. Opening an optics store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening of a stationary store with a large assortment of glasses, accessories for them, providing services for the selection and repair of optics to everyone. Good glasses in the middle price segment are in stable demand, so such a project will bring income even in a competitive environment.

To implement the idea with an optics store, you need to choose a place with good traffic for people, convenient transport interchange. Perfect fit non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station. To get started you will need:

• purchase of equipment for the repair of optics, vision diagnostics;
• installation of special showcases;
• equipping the doctor's office, the workplace of the eyeglass repairman.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable middle and economy class prices. You can increase profits by selling models of sunglasses, lenses, related products. The monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs in 7 months.

Business idea number 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of simulators and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and wish to improve their health. Small gyms in the middle price range are popular even with availability sports clubs in one city.

Choosing a room for a future gym or fitness club is necessary after a careful study of the market and demand in a particular residential area. For accommodation, a non-residential area on the first floors of houses or small halls in palaces of culture is suitable. For comfortable leisure and training clients will need:

• arrangement of locker rooms, showers and places of rest;
• purchase of a variety of training equipment;
• appropriate design of the hall;
• attracting personnel with relevant knowledge and education.

Do gym or a new fitness club is popular and profitable, offering special family or children's programs, inexpensive classes for the elderly. With an average subscription price of 1500-3000 rubles per month and a minimum number of clients of 100 people, it is possible to talk about full payback only after 1-1.5 years.

Business idea number 25. Opening a beer bar

The minimum investment is from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small beer bar of a budget format. A stylishly designed establishment with an assortment of "live" beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs broadcasting sports or offering simple snacks at affordable prices are very popular. The relevance of the project is due to the stable growth of the market by 17-18% annually.

To open such a beer bar, you should choose the format of work (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay off in a couple of years of stable work.

The main cost items when opening a beer bar are:

• rent of the optimal patency of the premises;
• original repair and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

Trade margin in beer bar can reach 1000% certain types offered products, and the amount of the average bill reaches 1500 rubles. it profitable project, which requires the owner to constantly control all processes.

Business idea number 26. Opening a car service and service station

The minimum investment is over 1,000,000 rubles.

The essence of the business idea– opening of a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized improvements, small or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transport interchange for customers. Before concluding a lease, it is better to analyze the competition in the nearest area. For full work you will need:

• a specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and fast consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay off within the first year.

Business idea number 27. Open a private bath (sauna)

The minimum investment is 1,000,000 rubles.

The essence of the business idea– opening of an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of all ages who love an informal form of recreation. In addition to traditional services, an infrared sauna, classic massage and a refreshing pool can be offered. Inexpensive and cozy bath will be popular in large and medium-sized cities.

The organization of a business project will require tangible financial costs at the first stage:

• complex redevelopment and repair of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for work;
• recreation area equipment for customers and staff;
• advertising services in different ways.

You can place a bath in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of the day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. With such a pace of work, it is possible to pay back a business project with a private bath or sauna in 12-14 months.

Business idea number 28. Opening a beauty salon

The minimum investment is 500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people they take care of their appearance with pleasure, turning to professionals. Therefore, the market for such services is popular and rapidly developing. This leads to high competition and requires a thorough study of any.

To open a profitable and successful beauty salon, you need a room located in a place with good traffic and transport interchange. You can consider renting in shopping malls or busy areas with an abundance of shops for women. Financial investments from the owner will require:

• purchase of the necessary equipment;
• arrangement of work and recreation areas;
• decoration of premises;
• advertising services.

An analysis of such projects indicates the optimal markup of 200 - 250%. It includes not only the cost of maintaining the salon, but also the constant training of staff, the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

How to start a business in a small town

It directly depends on the type of business. For small business one of the special modes will do: you need to choose the most optimal one, where the amount of tax payable is less.

It is almost impossible to open a business even in the smallest city without investments at all: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will quickly pay off.

What ideas do you have for starting a business in a small town? Waiting for answers in the comments!

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

 

Since the establishment of commodity-money relations, trade has been one of the most profitable species business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. "Portraits" of buyers

Buyer type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

*The data is presented without taking into account online orders prepared food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. Royalty and lump sum missing. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% retail margin and as a bonus gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to look out for
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with wrapping up to 300%	high competition, including with large Internet sites and retail gift shops seasonality (high season - from May to August, peak - before the holidays)
	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.